• September 19, 2012

San Francisco-based Demandbase, a real-time personalization and targeting platform for B2B, Tuesday announced a Real-Time Identification API for Salesforce.com, another Bay Area company. The announcement was made at Dreamforce.

The new API gives Salesforce details on prospects’ engagement with a company’s website. The solution gives Salesforce users the ability to connect web activity to revenue opportunities.

“For years, Salesforce has been the glue between sales and marketing, but there has been no automated way to move key web engagement activity to Salesforce or to alert the sales team when key accounts are active on the site,” said Greg Ott, CMO of Demandbase in a statement. “We expect to see wide adoption of this API by our customers by the end of the year.”