Crimson Hexagon Partners With Turkey's Adba International

by Val Brickates Kennedy , February 25, 2014

Boston's Crimson Hexagon, a maker of social media analytics software, announced Tuesday that it has entered into a partnership with Adba International, a digital marketing and social media consulting firm based in Istanbul, Turkey.

Under the agreement, Adba will act as a reseller of Crimson Hexagon's ForSight platform, and will use the technology to assist its clients in analyzing social media data.

“We are pleased to see our analytics offerings brought to market in Turkey through this partnership,” said Crimson Hexagon President Curt Bloom in a statement. “Utilizing Crimson Hexagon’s ForSight platform, Adba will be able to provide its clients with social media insights that can impact a wide range of initiatives such as brand management, public relations, product development, and many others.”

ad technology, digital marketing, social media

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