• by Val Brickates Kennedy , March 5, 2014

Clear Channel has signed onto a campaign to help promote awareness in Boston of the neurological disease Multiple Sclerosis.

As part of the campaign, Clear Channel will place messages about the illness on the digital billboards it controls in the Boston area. In addition, Clear Channel, which also manages advertising for Boston's South Station, will flash the color orange hourly on the station's digital billboards to symbolize the fact that a person is diagnosed with MS every hour. South Station's exterior lighting will also be changed to orange.

The Prudential Center and Zakim Bridge will also be lit orange as part of the campaign, which is being conducted in conjunction with the Greater New England MS Society.

"Orange is the national color for Multiple Sclerosis Awareness, and the illumination of South Station, the Prudential Center, Zakim Bridge and Clear Channel’s digital billboards will have an enormous impact helping bring attention to the issue,” said Michael Marks, a member of the marketing and fundraising steering committee for the New England MS Society, in a statement. “Clear Channel Outdoor’s generous donation of advertising space on its inventory in the station and digital billboards across Boston will help extend our message more deeply across the community.”