Rich media services firm Liveclicker has partnered with email marketing services firm ExactTarget to bring real time marketing tools to email marketers. Liveclicker’s RealTime
Email platform will now be available to marketers within the Salesforce ExactTarget Marketing Cloud. The tool allows marketers to deliver personalized content in real time
based on when and where a consumer opens a marketing email. The tool accounts for data points such as
location, time, weather, language settings and type of device to personalize the
content.
Read the whole story at Video Commerce »
