• by Ray Schultz , August 9, 2017

Evergage, the provider of an online personalization platform, has raised $10 million in a Series C funding round led by Arrowroot Capital.

This cash infusion brings the firm’s venture financing to $31.5 million.

Arrowoot also led Evergage’s Series B funding round last year.

Evergage offers data-driven personalization, including the ability to deliver personalized content within email campaigns. It uses behavioral analytics and machine learning to provide personalized experiences to more than 2 billion website visitors and application users, the company claims.

The new funding will drive expansion in the engineering, sales, marketing and client success departments, and will fuel international expansion.

The company is hiring and is expanding its Somerville, Massachusetts headquarters, more than doubling its office space.

Clients coming on board this year include Walmart México, Lenovo, Hexaware Technologies, Newegg Flash, LD Products, Bomgar, ButcherBox, Petplan, U.S. Gold Bureau, and several financial institutions.