Only 42 percent of consumers admit to deleting most marketing emails without reading them in 2014, according to Forrester Research, which is down from 44 percent in 2012 and 59 percent in 2010. The
conclusion: consumers are more willing to read marketing emails in 2014. Consumers are also more used to these marketing messages. In 2010, 49 percent of US online consumers reported that they receive
too many email offers and promotions. In 2014, only 39 percent of consumers reported that they receive too many emails.
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