• by Jess Nelson , July 14, 2017

Bluecore on Thursday announced the release of Audience Insights, a new interactive dashboard for customer intelligence.

Audience Insights provides such analytics of audience segments as average order value, average number of products bought per order, and expected customer lifetime value. Marketers can also compare these metrics to overall averages to evaluate the health of any particular segment.

Bluecore also provides a feature that, based on a set of predicted algorithms, determines if customers are at risk of leaving the brand. 

Audience Insights also outlines the types of products customer segments view. For example, a marketer could evaluate the top 10% of customers with the highest predicted lifetime value against the general population to determine the types of products brand champions are interested in.

The dashboard also provides details into how a customer segment is engaging with a company’s product line, providing a list of the top-selling products in three categories:  highest-converting, highest-revenue-generating, and those products with the highest conversion rate that haven't been viewed a lot.

Jared Blank, SVP of data analysis and insights at Bluecore, says that this latter “Hidden Gems” feature could generate new business opportunities for retailers. Marketers could grab these products and then build an email campaign around them.

Bluecore can also help marketers with first-time visitors by comparing the behavior of anonymous visitors with the behaviors of known audience segments.  allowing marketers to match unknown visitors with known personas.

After a marketer creates a group segment, the platform then provides an overview of how a marketer can communicate with them. 

For now, Bluecore users can contact their customer segments via email, AdWords and Facebook. Bluecore also has integrations with A/B testing tools like Optimizely, and Blank affirms that the company is investigating additional channels. He says that Pinterest is a common request from their customers.

“Merchants want to push out their products, but they are limited by email,” says Blank. “There is only so many emails you can send.”

Blank says that Audience Insights helps merchants and marketers collaborate more closely.

He describes how many marketers, especially digital marketers, get caught up in strictly sending out messages. Email can be very technical, and some marketers might only have the time to send out campaign after campaign -- menial task work that might not be very exciting.

“What I think is really cool about this tool is the ability to try stuff out and test a hypothesis,” says Blank.

Bluecore  works only with retail brands, something that the company says differentiates itself from the competitive landscape.

After a beta testing period, Bluecore Audience Insights is now generally available.