• by Ray Schultz , November 7, 2017

ZeroBounce has upgraded its email newsletter tool by improving its spam trap detection, boosting its processing speed and creating an API to retrieve available credits, the company announced on Tuesday.

The firm, which specializes in email verification, claims that its processing speed has increased by 300%.

As part of its core service, ZeroBounce performs email bounce detection, email abuse and spam trap detection and email data append.

The company also segments subscriber lists and removes incomplete and inactive email addresses.

ZeroBounce points to statistics showing that email newsletters have a $44 return for every dollar spent, and that this is the highest return of any media channel.

It also notes that 95% of consumers who subscribe to a newsletter from a major brand find the emails useful.

The firm adds that well-segmented email campaigns have 14.64 percent more opens and 59.99 percent more clicks than non-segmented efforts.