• by Ray Schultz , June 7, 2017

Remarkety Inc.’s email marketing automation suite for retailers will be offered at the end of June on the Yahoo Small Business platform. The suite will be available to Yahoo Small Business merchants through CommerceCentral.

Remarkety announced the launch at the International Retailer Conference and Exhibition. 

According to Remarkety, the suite facilitates:

• Cart abandonment and recovery
• Automated follow up emails
• Welcome series
• Personalized product recommendations
• Email capture
• Targeted newsletters
• Dynamic personalization
• Instant marketing recommendations
• Customer behavior segmentation
• Customer tagging; A/B testing
• Drag and drop
• Responsive templates
• Analytics

The goal is to combine Yahoo’s small-business “ecosystem” with enterprise-level email marketing tools, said Guy Harel, CEO at Remarkety, in a statement. Testing and launch of the Yahoo integration have been underway for several months.