Animated GIFs have been picking up in popularity among email marketers. In an interview with Direct Marketing News, Matt Caldwell, VP of creative for at Yesmail Interactive, said that
this tool works best when it helps to better explain a product that the marketer is trying to create or as a way to stand out. Caldwell pointed out that it is important for the files to be no
larger than 125K, so that there are no technical problems with the image.Read the whole story at Direct Marketing News »
