MediaPost | Video Insider

Video Format Preferences Vary Significantly By Age

Mon, 24 Jul 2023 15:00:00 -0400

Even younger versus older Millennials show markedly different preference patterns.

Brands That Advertise On Streaming Platforms Are Viewed As More Innovative, Relevant

Tue, 18 Jul 2023 06:00:00 -0400

A new survey by Samsung Ads explores video and TV viewing habits and perceptions in key European and Asia-Pacific markets.

FASTs Pull Better Value Ratings Than Paid Services

Tue, 11 Jul 2023 09:26:47 -0400

Those with more paid subscriptions are more likely to report cancelling services within six months of signing up.

Netflix Originals Account For Under 40% Of Viewing In Key Markets, Including The U.S.

Tue, 27 Jun 2023 10:05:58 -0400

But Netflix is pushing to improve that performance, given the importance of non-U.S.-produced original content, in particular, to growing its global footprint and increasing its profitability.

Allen Media Group Makes VideoAmp Primary Currency, Replacing Nielsen

Tue, 20 Jun 2023 12:26:47 -0400

Ten-year agreement is unusual for its length, as well. CEO Byron Allen sued Nielsen in 2022, claiming "intentional misrepresentation."

LiveOne Launches FAST For Podcast Content

Tue, 13 Jun 2023 10:40:08 -0400

Through the MuxIP FASTHub platform, PodcastOne TV will reach Pluto TV, the Roku channel, Samsung TV Plus, LG Channels and Tubi.

Facetime, Video Conferencing Coming To Apple TV 4K

Tue, 06 Jun 2023 12:29:05 -0400

Owners will be able to use FaceTime to initiate calls from their TVs or start or pick up calls from iPhones and hand them off to their sets.

YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023

Tue, 30 May 2023 06:53:17 -0400

That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8%, as advertisers shifted spend to other platforms.

Launch Date For Paramount+ With Showtime Moved Up 3 Months

Tue, 23 May 2023 11:21:00 -0400

With pricing designed to retain premium-level subscribers and get a bit more from those on Paramount+ with ads.

Amazon Prime Video Subs Forecast To Nearly Match Netflix's By 2028, Easily Surpass Disney+

Tue, 16 May 2023 07:57:29 -0400

Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.

Mobile During Streaming Is Key To Reaching Gen Z

Tue, 09 May 2023 07:08:26 -0400

Gen Z's unique, multiscreen ways of engaging with TV offer advertisers new opportunities, underscores new survey.

Millennials: The Canary In The SVOD Coal Mine?

Tue, 02 May 2023 08:34:00 -0400

Millennials drove the rapid growth of paid video-on-demand services, but they're now demonstrating the effects of subscription fatigue and cost sensitivity, new Deloitte research confirms.

VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)

Tue, 25 Apr 2023 11:39:44 -0400

Will ad buyers be tickled to hear that CTV ad fraud's $144 million in annual losses pale in comparison to fraud in other digital environments?

Study: Gamers Are Big FAST Viewers, Streaming Subscribers

Mon, 17 Apr 2023 15:44:45 -0400

They also have an even stronger preference for targeted, relevant ads than CTV owners as a whole.

U.S. Smart TVs Surpass 200M, 88% Of Owners Use To Stream

Mon, 10 Apr 2023 00:00:00 -0400

Nearly two thirds (61%) of all U.S. TVs are smart TVs - up from 45% in 2020.

Game Consoles, Phones Used For Just 6% Of Streaming Time, Vs Smart TVs' 50%

Tue, 04 Apr 2023 07:45:34 -0400

Game consoles are down from a 26% share in 2015, TVs are up from 31% in that year, according to researcher.

32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors

Tue, 28 Mar 2023 00:00:00 -0400

The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report.

Netflix U.S. AVOD Subs Surpass 1M, Disney+ Churn Minimal After No-Ads Price Hike

Mon, 20 Mar 2023 13:30:06 -0400

While it’s still very early days, launching ad-supported tiers seems to be paying off for both Netflix and Disney+.

After a Netflix’s Basic with Ads tier, launched on November 3, grew to more than 1 million monthly active user accounts in the U.S. by the end of its second month, according to a Bloomberg report based on having seen Netflix internal data.

And after initially needing to refund some Basic with Ads advertisers because it missed viewership guarantees due to lack of inventory, Netflix reportedly has been delivering on its viewership promises to advertisers.

Still, it’s not clear whether the ad-supported tier has increased total U.S. and/or global subscriber numbers, and even several million subscribers would represent a tiny fraction of Netflix’s subscriber base, reported at 231 million as of the end of 2022.

Antenna just reported that 19% of total new Netflix sign-ups are now for the ad-supported video-on-demand (AVOD) tier.

As Netflix projected — and similar to an analysis of subscribers conducted in January by Ampere Analytics — Antenna data shows most of the ad-supported subscribers to be returning or first-time customers. (Ampere found that 8% of subscribers signing up for Netflix or switching to a different Netflix plan were opting for the ad-supported tier. Of those, 75% were sign-ups, consisting of 64% “re-subscribers” and 36% were first-time subscribers.)

Retaining most no-ads subscribers would certainly seem to bode well for the economics of introducing the AVOD tier. And Netflix has said that even on their own, AVOD subs will be profitable.

Meanwhile, Disney+ — which hiked the price of its no-ads tier by $3 per month, to $10.99, when it launched its ad-supported tier on December 8 (at $7.99 per month) — saw its churn rate actually decline from 6.2% in November to 5% by February, according to Antenna.

So while that churn rate is still higher than 2022’s, Disney has thus far managed to implement a 38% price increase while losing just 1% to 2% more incremental subscribers, pointed out Bloomberg, adding: “You make that trade very time.”

Little wonder that just-returned Disney CEO Bob Iger has already made it clear that there will be more price increases in order to correct for the company’s having kept Disney+’s prices too low for too long.

Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs

Tue, 14 Mar 2023 09:46:31 -0400

A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.

U.S. Livestreamed Ecommerce To Grow 57% In 2023

Tue, 07 Mar 2023 11:27:19 -0500

Marketers are learning what incentives and formats appeal to consumers, and how to use data and emerging tech to deliver personalized, interactive experiences.

Viewers Confirm Influence Of 'Tune-In' Ads

Tue, 28 Feb 2023 12:25:31 -0500

A survey confirms the importance of communicating the specifics of when and where viewers can watch a show.

Family Co-Viewing Up, Linear May Be Benefitting From Parents' Content Concerns

Tue, 21 Feb 2023 07:36:54 -0500

53% of kids in a new global study report watching live linear at least once per week, vs. 55% saying the same about streaming. Parents' concerns about content are influencing media consumption patterns.

Wait A Minute: Super Bowl Streaming Delays Ranged Up To 77 Seconds

Tue, 14 Feb 2023 10:10:55 -0500

Social media and texting behaviors are affected when livestreaming lags real time sports action, notes Phenix, which measured delays during the game.

Pinterest Leans Into Shoppable Video As It Hits 450M Users

Tue, 07 Feb 2023 09:36:03 -0500

The platform is pushing to make every existing and new short-form video shoppable, execs reported in yesterday's Q4 earnings call.

Most Media Consumption Down in Q4, Including Paid Streaming

Tue, 31 Jan 2023 10:18:42 -0500

Although U.S. consumers' consumption of most media has declined in the last three months, consumption of free streaming services was stable to slightly higher, according to Attest surveys.

Disney+ To Offer Hulu's 2,000 Targeting Segments

Tue, 24 Jan 2023 11:04:13 -0500

With the upfronts in view, Disney hopes to offer targeting capabilities well beyond those of arch-rival Netflix, via its proprietary ad server.

YouTube Prepares Direct Hit On FASTS, With Streaming Channels Hub

Tue, 17 Jan 2023 10:02:08 -0500

YouTube has confirmed that it's testing a streaming channels hub -- potentially more heavy-duty competition for Tubi, Roku, Pluto TV and subscription-based ad-supported services as well.

YouTube: Shorts Can Earn Ad Revenue Starting Feb. 1, Partner Program Gets New Terms

Tue, 10 Jan 2023 10:08:27 -0500

Shorts creators who agree to terms can now earn ad revenue directly from YouTube via a pool based on ad views per country. The Partner Program overall now has different contracts for each method of YouTube creator monetization.

Original Content Spending Growth Forecast To Slump In 2023

Tue, 03 Jan 2023 08:04:53 -0500

Although SVODs' global content spend is projected to rise 8%, spend for broadcast content is forecast to dip 3%.

ESPN+ Hits 24.3M Subscribers, As Spin Off Predictions Continue

Tue, 27 Dec 2022 06:41:25 -0500

The sports brand also reports strong viewership growth across cable and other platforms.