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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: video</title><link>https://www.mediapost.com/publications/video/content/</link><description>video</description><atom:link href="https://www.mediapost.com/publications/feeds/content/video/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Mon, 17 Aug 2026 16:36:28 -0400</lastBuildDate><item><title>Athletes Cade Cunningham, Tony Hawk Move Supplement Campaigns</title><link>https://www.mediapost.com/publications/article/417297/</link><description>NBA star Cade Cunningham of the Detroit Pistons holds court in Thorne's latest commercials.</description><pubDate>Mon, 17 Aug 2026 16:36:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417297/</guid></item><item><title>X Introduces Video-Editing Capability Competing Social Apps Already Have</title><link>https://www.mediapost.com/publications/article/417291/</link><description>X's adoption of this popular creative option aligns with the traditionally text-based app's recent push into video content.</description><pubDate>Mon, 17 Aug 2026 15:18:33 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417291/</guid></item><item><title>TikTok Continues Experiential Music Push With Live Global Competition</title><link>https://www.mediapost.com/publications/article/417290/</link><description>The Music On Stage competition is designed to promote music creators across the globe via TikTok Live and SoundOn, the company's music distribution platform.</description><pubDate>Mon, 17 Aug 2026 14:09:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417290/</guid></item><item><title>Claude Vs. Pangram: The Watermark Wars Are On!</title><link>https://www.mediapost.com/publications/article/417286/</link><description>There has been a growing tug of war between publishers and authors over AI. Anthropic may have just made the whole thing worse -- maybe on purpose?</description><pubDate>Mon, 17 Aug 2026 14:00:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417286/</guid></item><item><title>Advertisers Launch Early Holiday Campaigns</title><link>https://www.mediapost.com/publications/article/417194/</link><description>Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.</description><pubDate>Mon, 17 Aug 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417194/</guid></item><item><title>Content Live: B2B Marketers Are Investing More In Video</title><link>https://www.mediapost.com/publications/article/417258/</link><description>Personalized, offer-based subject lines still work best, Soppro reports.</description><pubDate>Fri, 14 Aug 2026 13:56:54 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417258/</guid></item><item><title>Oura Teams With Fritz, Gauff For US Open Campaign</title><link>https://www.mediapost.com/publications/article/417260/</link><description>Both highly ranked tennis players are using the wearable technology to focus on "recovery and performance," according to Oura.</description><pubDate>Fri, 14 Aug 2026 13:53:24 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417260/</guid></item><item><title>Hinge Lets Everyone Else Tell Its Story</title><link>https://www.mediapost.com/publications/article/417035/</link><description>Hinge's CMO Tamika Young joins us to talk about their new campaign, "I Can't Believe We Met on Hinge," which taps into the truth of what dating actually feels like when it finally works out.</description><pubDate>Fri, 14 Aug 2026 11:00:12 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417035/</guid></item><item><title>With Major Rebranding, Jif Conquers New Occasions</title><link>https://www.mediapost.com/publications/article/417222/</link><description>J.M. Smucker hopes a new look and updated strategy will expand peanut butter's territory in a protein-mad world.</description><pubDate>Fri, 14 Aug 2026 10:00:12 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417222/</guid></item><item><title>Streaming Video Ad Spend Hits $582.6M Since January</title><link>https://www.mediapost.com/publications/article/417249/</link><description>Streaming video platforms had $280 million in national TV ad spend and $302.6 million in 'media value' from ad placement on TV networks from January 12-August 12.</description><pubDate>Fri, 14 Aug 2026 09:12:42 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417249/</guid></item><item><title>Linear TV Resilience Frustrates Digital Ad Platforms</title><link>https://www.mediapost.com/publications/article/417238/</link><description>If you are an independent digital ad buying platform hoping to capture revenue growth from the burgeoning CTV ad market, you have a problem.</description><pubDate>Thu, 13 Aug 2026 17:30:29 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417238/</guid></item><item><title>YouTube Deploys Chatbot For Mobile Users</title><link>https://www.mediapost.com/publications/article/417233/</link><description>YouTube is expanding its "Ask YouTube" chatbot feature to all users in the U.S., inviting consumers to utilize conversational insights on their smartphones.</description><pubDate>Thu, 13 Aug 2026 13:54:30 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417233/</guid></item><item><title>The AI Era Demands A New Kind Of CEO</title><link>https://www.mediapost.com/publications/article/417231/</link><description>Decision-maker built the last era of corporate leadership. Communicators are  building this one.</description><pubDate>Thu, 13 Aug 2026 13:24:13 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417231/</guid></item><item><title>Pharma Company Amgen Joins MrBeast For Pediatric Cancer Dream Team</title><link>https://www.mediapost.com/publications/article/417227/</link><description>To kick off campaign, YouTube personality MrBeast stars in the video "I Granted 100 Kids Their Biggest Wish!"</description><pubDate>Thu, 13 Aug 2026 13:00:11 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417227/</guid></item><item><title>The $1M Advertising Drain</title><link>https://www.mediapost.com/publications/article/417224/</link><description>A study released Wednesday shows how 5% invalid traffic costs about $250,000 in cash and $750,000 in revenue losses.</description><pubDate>Thu, 13 Aug 2026 12:15:33 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417224/</guid></item><item><title>&amp;#x27;Authenticated&amp;#x27; Ads Wins Over &amp;#x27;Deal ID&amp;#x27;</title><link>https://www.mediapost.com/publications/article/417136/</link><description>Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher code does not offer what other signals provide, leading to uncertain results for media agencies, according to research from Peer39,</description><pubDate>Thu, 13 Aug 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417136/</guid></item><item><title>Starburst Taps F1 Champion Norris For Global Campaign</title><link>https://www.mediapost.com/publications/article/417221/</link><description>The main idea: Connect the speed, precision, and data-driven decision-making of Formula 1 racing with the challenge of turning distributed data into trusted action.</description><pubDate>Thu, 13 Aug 2026 07:14:49 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417221/</guid></item><item><title>Honda, Disneyland Partner For Experiential Fan Event</title><link>https://www.mediapost.com/publications/article/417207/</link><description>The Aug. 14-16 event will include an opportunity for attendees to explore Honda's family vehicles, including the Honda Odyssey minivan.</description><pubDate>Wed, 12 Aug 2026 15:46:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417207/</guid></item><item><title>The Evolution Of &amp;#x27;Destination&amp;#x27; Media</title><link>https://www.mediapost.com/publications/article/417203/</link><description>Reach an audience today by putting content into social feeds and videos, and making sure you have enough information out there that your content can be inserted into AI responses,</description><pubDate>Wed, 12 Aug 2026 15:33:33 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417203/</guid></item><item><title>NetChoice To Ask SCOTUS To Block Ohio Parental Consent Law</title><link>https://www.mediapost.com/publications/article/417204/</link><description>The tech industry group says it will petition the Supreme Court to strike down an Ohio law that prohibits some social platforms from allowing minors under 16 to create accounts without parental
permission.</description><pubDate>Wed, 12 Aug 2026 15:12:35 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417204/</guid></item><item><title>Meta Smart Glasses Banned In England, Wales Courtrooms</title><link>https://www.mediapost.com/publications/article/417180/</link><description>Courtrooms in England and Wales are following New York's recent lead to ban Meta's AI-powered smart glasses amid widespread concerns around privacy and the product's undetected recording abilities.</description><pubDate>Tue, 11 Aug 2026 15:43:33 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417180/</guid></item><item><title>Paramount Skydance Urges Judge To Toss Children&amp;#x27;s Privacy Suit</title><link>https://www.mediapost.com/publications/article/417149/</link><description>Paramount Skydance and its streaming service Pluto TV are urging a judge to throw out a lawsuit by parents who allege the companies wrongly shared children's  video-viewing information with Google and
Microsoft.</description><pubDate>Mon, 10 Aug 2026 15:59:08 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417149/</guid></item><item><title>YouTube Doubles Eligibility Requirements For Creator Monetization</title><link>https://www.mediapost.com/publications/article/417147/</link><description>Creators who sign up for YouTube's Partner Program will soon have to meet higher eligibility standards to start earning money from ads and subscriptions on YouTube,</description><pubDate>Mon, 10 Aug 2026 15:31:52 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417147/</guid></item><item><title>How WD-40 Used AI Video Amazon Ads To Boost Performance</title><link>https://www.mediapost.com/publications/article/417106/</link><description>The company needed consumers to pay attention to a new product without a pre-existing sales history or months of traditional video shoots.</description><pubDate>Fri, 07 Aug 2026 14:12:35 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417106/</guid></item><item><title>Sound Travels: Consumers Often End Up On YouTube When Trying To Hear Email Videos</title><link>https://www.mediapost.com/publications/article/417107/</link><description>Playable offers a new way to provide sound-enabled videos without customers leaving an email.</description><pubDate>Fri, 07 Aug 2026 14:09:24 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417107/</guid></item></channel></rss>