https://www.mediapost.com/publications/video/content/videoen-usMon, 27 Apr 2026 18:12:10 -0400https://www.mediapost.com/publications/article/414636/Amazon and Oprah Winfrey's Harpo Entertainment have signed a multi-year deal that will give Wondery exclusive distribution and advertising rights to The OprahPodcast on audio and video.Mon, 27 Apr 2026 18:12:10 -0400https://www.mediapost.com/publications/article/414636/https://www.mediapost.com/publications/article/414629/X has launched X Chat, an encrypted messaging app that has the ability to block screenshots, edit messages, set disappearing messages, send large photo and video files and create "massive" group chats, according to a post from X's head of product Nikita Bier.Mon, 27 Apr 2026 15:50:46 -0400https://www.mediapost.com/publications/article/414629/https://www.mediapost.com/publications/article/414627/Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has become the center of the media plan as performance media becomes a top channel.Mon, 27 Apr 2026 15:17:30 -0400https://www.mediapost.com/publications/article/414627/https://www.mediapost.com/publications/article/414628/"Video streaming services have become ubiquitous, vastly expanding the amount and types of personal data that can be collected about video viewers," the Electronic Privacy Information Center writes in a friend-of-the-court brief.Mon, 27 Apr 2026 15:00:50 -0400https://www.mediapost.com/publications/article/414628/https://www.mediapost.com/publications/article/414581/For media buyers, the living room remains prime real estate. For consumers, it remains a beautifully backlit maze of apps, subscriptions and passive-aggressive indecision.Mon, 27 Apr 2026 15:00:00 -0400https://www.mediapost.com/publications/article/414581/https://www.mediapost.com/publications/article/414623/Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.Mon, 27 Apr 2026 13:19:09 -0400https://www.mediapost.com/publications/article/414623/https://www.mediapost.com/publications/article/414613/Audience and performance data are reframing what CTV can do. It has become a more measurable, performance-driven channel that connects discovery to action across screens.Mon, 27 Apr 2026 10:45:17 -0400https://www.mediapost.com/publications/article/414613/https://www.mediapost.com/publications/article/414603/Ad, filmed in both color and black-and-white, shows players' sweat as bright orange -- the same orange used in the brand's logo.Sun, 26 Apr 2026 19:21:46 -0400https://www.mediapost.com/publications/article/414603/https://www.mediapost.com/publications/article/414589/A new national campaign encourages people to visit PeopleOfHope.US to connect with a local Catholic Charities chapter.Fri, 24 Apr 2026 14:51:45 -0400https://www.mediapost.com/publications/article/414589/https://www.mediapost.com/publications/article/414570/"When they converge, something shifts: subjective creative debates disappear," touts an Omnicom spokesperson, adding: "Work becomes both effective and distinctive. Optimized for performance and built to be remembered."Fri, 24 Apr 2026 09:02:50 -0400https://www.mediapost.com/publications/article/414570/https://www.mediapost.com/publications/article/414554/When it comes out of a Miller Lite-branded teakettle that allows you to insert a 12-oz can to dispense beer via the pour spout.Thu, 23 Apr 2026 17:33:08 -0400https://www.mediapost.com/publications/article/414554/https://www.mediapost.com/publications/article/414551/Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today.Thu, 23 Apr 2026 16:27:29 -0400https://www.mediapost.com/publications/article/414551/https://www.mediapost.com/publications/article/414545/In one spot, "dumb" is symbolized by a sloth blowing bubble gum. The sloth chews Neuro and presto, can play classical piano!Thu, 23 Apr 2026 16:04:34 -0400https://www.mediapost.com/publications/article/414545/https://www.mediapost.com/publications/article/414533/YouTube may be the largest "audio" medium in the world, but it's a tiny player in terms of audio ad sales. Which explains why it hired SiriusXM as its rep.Thu, 23 Apr 2026 11:52:41 -0400https://www.mediapost.com/publications/article/414533/https://www.mediapost.com/publications/article/414537/The increase was largely driven by an NBA programming deal for NBCU including major gains from Peacock, which now represents 26% of overall NBCU ad revenues.Thu, 23 Apr 2026 11:24:06 -0400https://www.mediapost.com/publications/article/414537/https://www.mediapost.com/publications/article/414516/Netflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy.Thu, 23 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414516/https://www.mediapost.com/publications/article/414529/As the official first aid sponsor of the run, Band-Aid provided samples to 30,000 participants as they approached the infamous "Heartbreak Hill."Wed, 22 Apr 2026 23:54:41 -0400https://www.mediapost.com/publications/article/414529/https://www.mediapost.com/publications/article/414524/Kazmira Therapeutics aims to "move CBD from an over-the-counter product to evidence-based, pharmacy-dispensed medicine."Wed, 22 Apr 2026 23:39:18 -0400https://www.mediapost.com/publications/article/414524/https://www.mediapost.com/publications/article/414521/Brand's latest marketing effort capitalizes on its bottle's smaller stature to take advantage of a "holiday" that celebrates smaller men.Wed, 22 Apr 2026 17:51:52 -0400https://www.mediapost.com/publications/article/414521/https://www.mediapost.com/publications/article/414522/Hearst News selects Magnite as its preferred dealer for high-impact ad formats.Wed, 22 Apr 2026 17:46:37 -0400https://www.mediapost.com/publications/article/414522/https://www.mediapost.com/publications/article/414493/Sixty-two percent of all podcast users are consumers of video podcasts on YouTube. Netflix has 34% share, followed by Spotify at 23% and Apple TV at 11%.Wed, 22 Apr 2026 09:08:12 -0400https://www.mediapost.com/publications/article/414493/https://www.mediapost.com/publications/article/414404/A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator VideoElephant.Wed, 22 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414404/https://www.mediapost.com/publications/article/414441/Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive and visual format in location-based ads.Mon, 20 Apr 2026 17:16:24 -0400https://www.mediapost.com/publications/article/414441/https://www.mediapost.com/publications/article/414351/Apple is moving to bring advertising to Apple Maps. The largest source of ad revenue now comes from app developers buying advertising on the App Store.Fri, 17 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414351/https://www.mediapost.com/publications/article/414369/YouTube now allows users to cut out its most popular media format - Shorts - from their app feed.Thu, 16 Apr 2026 15:56:32 -0400https://www.mediapost.com/publications/article/414369/