https://www.mediapost.com/publications/video/content/videoen-usMon, 12 Oct 2026 15:37:12 -0400https://www.mediapost.com/publications/article/418675/Yes, when they're an animated warning that ED can indicate a cardiovascular risk.Mon, 12 Oct 2026 15:37:12 -0400https://www.mediapost.com/publications/article/418675/https://www.mediapost.com/publications/article/418674/Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform.Mon, 12 Oct 2026 15:10:32 -0400https://www.mediapost.com/publications/article/418674/https://www.mediapost.com/publications/article/418639/Some high-producing creators have moved to Netflix on a non-exclusive basis. YouTube execs warned they could receive less promotion or lose their brand deals, according to reports.Mon, 12 Oct 2026 13:34:51 -0400https://www.mediapost.com/publications/article/418639/https://www.mediapost.com/publications/article/418636/The new options focus on assisting small-business entrepreneurs.Mon, 12 Oct 2026 11:00:00 -0400https://www.mediapost.com/publications/article/418636/https://www.mediapost.com/publications/article/418656/Experiential campaigns at the hotels are in the planning stages but have not yet rolled out. The idea is to taste food items or try beauty products.Mon, 12 Oct 2026 09:00:00 -0400https://www.mediapost.com/publications/article/418656/https://www.mediapost.com/publications/article/418655/Connecting performance advertising or marketing to performance cars may be a conceptual metaphor, but they share some of the same measurable results including optimization and direct links between input and output.Mon, 12 Oct 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418655/https://www.mediapost.com/publications/article/418646/X is expanding its ongoing effort to crack down on the prevalence of spam bots by requiring flagged accounts complete a test designed to prove that the user is a real person.Fri, 09 Oct 2026 16:37:21 -0400https://www.mediapost.com/publications/article/418646/https://www.mediapost.com/publications/article/418644/Content creators can proceed with a claim that Apple scraped their YouTube videos in order to train generative AI models that convert text to videos.Fri, 09 Oct 2026 15:36:36 -0400https://www.mediapost.com/publications/article/418644/https://www.mediapost.com/publications/article/418633/"We are creating a synthetic panel," Nielsen's David Kurzynski told a roomful of ad industry researchers earlier this year. He went on to pitch a new methodology synthetically fusing its ratings panel with first-party data from streaming platforms.Fri, 09 Oct 2026 13:59:05 -0400https://www.mediapost.com/publications/article/418633/https://www.mediapost.com/publications/article/418632/NBC's "Sunday Night Football" is highest at 23.2 million viewers, followed by CBS Sunday games at 20.5 million and ABC/ESPN's "Monday Night Football" at 19.3 million. Fox's Sunday afternoon games are averaging 17.9 million, with Prime Video games at 17.4 million.Fri, 09 Oct 2026 11:53:23 -0400https://www.mediapost.com/publications/article/418632/https://www.mediapost.com/publications/article/418625/Google has tied its in-store coupon project to Google Ads, brings consumers searching for specific products to checkout.Fri, 09 Oct 2026 10:36:34 -0400https://www.mediapost.com/publications/article/418625/https://www.mediapost.com/publications/article/418604/In a week when two brands unveiled OOH campaigns featuring giant hand appendages, fingers wearing Oura rings stroll along as if they were legs.Fri, 09 Oct 2026 08:58:08 -0400https://www.mediapost.com/publications/article/418604/https://www.mediapost.com/publications/article/418618/The Thriller Variety Pack has glow-in-the-dark packaging that reveals Ghost Face and the franchise's iconic line, "What's your favorite scary movie?"Fri, 09 Oct 2026 08:35:41 -0400https://www.mediapost.com/publications/article/418618/https://www.mediapost.com/publications/article/418596/Google Cloud outlined its vision for work that starts in a prompt window, where a Gemini agent routes each task to the appropriate model to get it done while keeping costs under control.Thu, 08 Oct 2026 15:40:28 -0400https://www.mediapost.com/publications/article/418596/https://www.mediapost.com/publications/article/418598/Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.Thu, 08 Oct 2026 15:29:48 -0400https://www.mediapost.com/publications/article/418598/https://www.mediapost.com/publications/article/418595/Brands now live as much in the hands of consumers, creators and influencers as it does inside the company. But less control does not mean less responsibility.Thu, 08 Oct 2026 10:53:13 -0400https://www.mediapost.com/publications/article/418595/https://www.mediapost.com/publications/article/418586/A documentary, "The Impossible Bet" uses patient stories to help tell Genentech's story. The brand's OOH efforts included billboards around San Francisco.Thu, 08 Oct 2026 09:07:42 -0400https://www.mediapost.com/publications/article/418586/https://www.mediapost.com/publications/article/418583/Microsoft's 'Surface Laptop Ultra' will support creative work, image and video generation and local inference. The shift toward AI-driven interfaces threatens the core business models of Google, Meta, and Amazon by altering the ways consumers discover information, products, and services.Thu, 08 Oct 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418583/https://www.mediapost.com/publications/article/418566/Companies like Netflix and Walt Disney still spend around $20 billion on TV and film production per year, with others spending at least $15 billion.Thu, 08 Oct 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418566/https://www.mediapost.com/publications/article/418580/In Ads Creative Studio, marketers can generate different versions of the same video by using tools to adjust audio and clip length, add text overlays and captions, or change end scenes.Wed, 07 Oct 2026 17:36:14 -0400https://www.mediapost.com/publications/article/418580/https://www.mediapost.com/publications/article/418551/Meta is testing a feed option on Facebook that directs some users into a full-screen video experience upon opening the social media app, prioritizing the company's leading TikTok-like short-form video format Reels over written and photo content.Tue, 06 Oct 2026 17:40:18 -0400https://www.mediapost.com/publications/article/418551/https://www.mediapost.com/publications/article/418501/Skydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating news platforms.Tue, 06 Oct 2026 00:00:00 -0400https://www.mediapost.com/publications/article/418501/https://www.mediapost.com/publications/article/418520/An appellate court should reinstate a lawsuit accusing Meta Platforms of monopolizing a market for "personal social networking services," the FTC says.Mon, 05 Oct 2026 17:16:22 -0400https://www.mediapost.com/publications/article/418520/https://www.mediapost.com/publications/article/418510/ByteDance must face a lawsuit alleging it wrongly scraped YouTube videos to train generative artificial intelligence models such as MagicVideo, which creates videos from texts and images.Mon, 05 Oct 2026 15:53:13 -0400https://www.mediapost.com/publications/article/418510/https://www.mediapost.com/publications/article/418466/In line with recent changes made by Meta and X, YouTube will update its Shorts recommendation algorithm in order to prioritize "originality."Fri, 02 Oct 2026 12:20:42 -0400https://www.mediapost.com/publications/article/418466/