https://www.mediapost.com/publications/video/content/videoen-usThu, 23 Jul 2026 16:18:34 -0400https://www.mediapost.com/publications/article/416730/Somewhere along the way, brands started optimizing more for feeds, formats, and recommendation systems than for actual human behavior.Thu, 23 Jul 2026 16:18:34 -0400https://www.mediapost.com/publications/article/416730/https://www.mediapost.com/publications/article/416761/In a new spot, Meta says it's "betting" on us. Based on its social media winnings to date, it's the last company I want gambling on my AI future. No matter what the odds are.Thu, 23 Jul 2026 12:22:43 -0400https://www.mediapost.com/publications/article/416761/https://www.mediapost.com/publications/article/416737/The creative by De-Yan relies on the singer's blunt honesty.Thu, 23 Jul 2026 11:00:00 -0400https://www.mediapost.com/publications/article/416737/https://www.mediapost.com/publications/article/416753/NBCU's Peacock streaming platform grew 68% to $717 million in ad revenue, following a 120% climb in Q1 to $908 million from the Milan Cortina Winter Olympics.Thu, 23 Jul 2026 10:16:23 -0400https://www.mediapost.com/publications/article/416753/https://www.mediapost.com/publications/article/416725/Data from a new DoubleVerify survey finds 40% of viewers continue to watch an ad when the ad has repeated. Does this also mean 60% aren't too happy and look away?Thu, 23 Jul 2026 08:00:00 -0400https://www.mediapost.com/publications/article/416725/https://www.mediapost.com/publications/article/416731/If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't be the creative strategy.Wed, 22 Jul 2026 14:04:35 -0400https://www.mediapost.com/publications/article/416731/https://www.mediapost.com/publications/article/416723/TBWA]Chiat\Day LA helps Constant Contact with campaign targeting small business owners.Wed, 22 Jul 2026 12:49:34 -0400https://www.mediapost.com/publications/article/416723/https://www.mediapost.com/publications/article/416717/Video ads based on location continue to expand into other countries and market segments, as Amazon reports sales in its business division rose nearly 30% globally this year, with expansion in categories such as repair tools, fresh groceries, and office furniture.Wed, 22 Jul 2026 10:08:09 -0400https://www.mediapost.com/publications/article/416717/https://www.mediapost.com/publications/article/416682/Gen Z may be the next generation of sports fans - but in a way that revolves around the buzzword "fandom."Wed, 22 Jul 2026 08:55:29 -0400https://www.mediapost.com/publications/article/416682/https://www.mediapost.com/publications/article/416712/Total daily time spent with all platforms is estimated at 6.7 hours for persons two years of age and up, according to Media Dynamics Inc.Wed, 22 Jul 2026 08:42:04 -0400https://www.mediapost.com/publications/article/416712/https://www.mediapost.com/publications/article/416707/Fans of the brand are invited to submit an original 30- to 60- second video "showing their spin on an iconic Carl's Jr ad."Tue, 21 Jul 2026 20:54:51 -0400https://www.mediapost.com/publications/article/416707/https://www.mediapost.com/publications/article/416697/How Hasbro keeps recruiting into its army of grown-up customers.Tue, 21 Jul 2026 17:33:01 -0400https://www.mediapost.com/publications/article/416697/https://www.mediapost.com/publications/article/416699/The alliance will introduce new menu items, guest experiences and product offerings at hundreds of dining locations throughout Disney park locations and its cruise ship line.Tue, 21 Jul 2026 17:28:54 -0400https://www.mediapost.com/publications/article/416699/https://www.mediapost.com/publications/article/416688/IAB Tech Lab, the standards arm of the IAB, has introduced new standards to ensure totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.Tue, 21 Jul 2026 13:21:46 -0400https://www.mediapost.com/publications/article/416688/https://www.mediapost.com/publications/article/416654/Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix? Much depends on where they are in the broad media-platform spectrum.Tue, 21 Jul 2026 09:00:00 -0400https://www.mediapost.com/publications/article/416654/https://www.mediapost.com/publications/article/416673/X has completed the rebuild of its Android app - a process that head of product Nikita Bier describes as "one of the largest engineering projects" the company has undergone since Elon Musk took over Twitter in 2022.Mon, 20 Jul 2026 19:32:06 -0400https://www.mediapost.com/publications/article/416673/https://www.mediapost.com/publications/article/416672/TikToks with titles like "These trousers should come with a warning label," show wearers falling on the street, in their own homes, and even in the hallway of a hospital.Mon, 20 Jul 2026 18:28:49 -0400https://www.mediapost.com/publications/article/416672/https://www.mediapost.com/publications/article/416666/BetterHelp's campaign includes partnership with a singer-songwriter and AARP, and the podcast "Mind If We Talk?"Mon, 20 Jul 2026 16:16:19 -0400https://www.mediapost.com/publications/article/416666/https://www.mediapost.com/publications/article/416653/A CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, raising fresh questions about privacy, ad dollars and whether Big Tech can ever stop chasing young eyeballs.Mon, 20 Jul 2026 13:40:24 -0400https://www.mediapost.com/publications/article/416653/https://www.mediapost.com/publications/article/416648/Stagwell is preparing to launch a marketplace that centralizes curated inventory from CTV, online video and display to audio ads from publishers and ad-tech partners.Mon, 20 Jul 2026 12:26:11 -0400https://www.mediapost.com/publications/article/416648/https://www.mediapost.com/publications/article/416547/"Advertisements and interruptions frequently appear during streamed content, interrupting videos with commercials for everything from popular automobiles to marketing for local attorneys or dietary supplements," two subscribers allege in a new lawsuit.Wed, 15 Jul 2026 13:48:31 -0400https://www.mediapost.com/publications/article/416547/https://www.mediapost.com/publications/article/416550/The Media Rating Council revised its status for both services no longer being under review for accreditation: VideoAmp plans to reassess its application next year, while Nielsen One Ads is being updated.Wed, 15 Jul 2026 11:38:08 -0400https://www.mediapost.com/publications/article/416550/https://www.mediapost.com/publications/article/416513/Targeting and content quality will show continued growth to 49% and 46%, respectively - up from 39% and 43% the prior year, a report by Advertiser Perceptions with research data from Guideline estimates.Tue, 14 Jul 2026 11:05:29 -0400https://www.mediapost.com/publications/article/416513/https://www.mediapost.com/publications/article/416482/The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace.Mon, 13 Jul 2026 11:57:20 -0400https://www.mediapost.com/publications/article/416482/https://www.mediapost.com/publications/article/416421/The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, "skip-enabled" functions and the type of ad formats on that platform.Fri, 10 Jul 2026 08:28:05 -0400https://www.mediapost.com/publications/article/416421/