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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: video</title><link>https://www.mediapost.com/publications/video/content/</link><description>video</description><atom:link href="https://www.mediapost.com/publications/feeds/content/video/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Mon, 08 Jun 2026 08:00:00 -0400</lastBuildDate><item><title>Roku Vs. Netflix: Brand Video Home-Screen Battle?</title><link>https://www.mediapost.com/publications/article/415590/</link><description>Roku is looking to step up, giving brands (and viewers) more punch. But is it also because of competition - for a similar space on other popular streaming platforms?</description><pubDate>Mon, 08 Jun 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415590/</guid></item><item><title>Redbarn Ad Campaign Has A Data Strategy</title><link>https://www.mediapost.com/publications/article/415600/</link><description>"We are looking at the KPIs, but also doing a brand-lift study via this campaign," said Redbarn VP of Marketing Megan Robles. The details around measurement will become available in late July.</description><pubDate>Mon, 08 Jun 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415600/</guid></item><item><title>Mariska Hargitay Honors Dad Mickey In Bristol Myers&amp;#39; Myeloma Campaign</title><link>https://www.mediapost.com/publications/article/415602/</link><description>Mickey Hargitay died of multiple myeloma cancer 20 years ago, but Mariska is now "heartened by the medical advances in this space" since.</description><pubDate>Mon, 08 Jun 2026 07:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415602/</guid></item><item><title>TikTok, Sundance Writing Program Embraces Episodic Video Content</title><link>https://www.mediapost.com/publications/article/415596/</link><description>TikTok is embracing the creation of episodic video content through a new micro-series writing program on Sundance's digital learning and community platform.</description><pubDate>Fri, 05 Jun 2026 16:21:26 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415596/</guid></item><item><title>For World Cup, Adidas Plays Offense As Nike Gets Defensive</title><link>https://www.mediapost.com/publications/article/415597/</link><description>Adidas adds a high-profile Nordstrom takeover, while Nike rolls out "Rip the Script."</description><pubDate>Fri, 05 Jun 2026 16:04:46 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415597/</guid></item><item><title>Lincoln Affirms Alliance With Williams, Ends Relationship With McConaughey</title><link>https://www.mediapost.com/publications/article/415595/</link><description>The relationship with the actor had simply "run its course," according to a Lincoln spokesperson.</description><pubDate>Fri, 05 Jun 2026 14:47:31 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415595/</guid></item><item><title>Paze Positioned As Safe Online Checkout</title><link>https://www.mediapost.com/publications/article/415543/</link><description>The digital wallet is offered by participating banks and nationwide merchants.</description><pubDate>Fri, 05 Jun 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415543/</guid></item><item><title>Patagonia Goes After Drag Queen For Trademark Infringement</title><link>https://www.mediapost.com/publications/article/415576/</link><description>"Pattie Gonia backpacked 100 miles down the California coast in drag, raising funds for outdoor nonprofits," according to "USA Today."</description><pubDate>Thu, 04 Jun 2026 19:34:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415576/</guid></item><item><title>DoorDash Teams With Global Brands For FIFA World Cup 2026</title><link>https://www.mediapost.com/publications/article/415572/</link><description>The "Deliver Us To Futbol" campaign marks the first time DoorDash, Deliveroo and Wolt have come together for an international marketing effort.</description><pubDate>Thu, 04 Jun 2026 17:44:35 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415572/</guid></item><item><title>YouTube Earns MRC Brand-Safety Accreditation For Shorts</title><link>https://www.mediapost.com/publications/article/415570/</link><description>The MRC has awarded its brand-safety accreditation to YouTube for the sixth consecutive year, and is expanding its coverage for the first time to include the platform's Shorts video format.</description><pubDate>Thu, 04 Jun 2026 17:21:55 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415570/</guid></item><item><title>Parkview Humanizes &amp;#39;All The Small Things&amp;#39; For Hospital Setting</title><link>https://www.mediapost.com/publications/article/415565/</link><description>Music-video-like spot illustrates the lyrics to the Blink-182 songs by showing hospital folks bringing "warm blankets" and "French braiding" a patient's hair.</description><pubDate>Thu, 04 Jun 2026 16:16:48 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415565/</guid></item><item><title>The Mixed (Up) Reality Of This Morning&amp;#39;s Inbox</title><link>https://www.mediapost.com/publications/article/415566/</link><description>"Everything is fake," "AI skepticism," "trust recession," video game character enters the "real world," were just some of the pitches I received. By the way, how was the hot  dog?</description><pubDate>Thu, 04 Jun 2026 15:54:54 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415566/</guid></item><item><title>What Happens to Your Brand When The Algorithm Changes Again?</title><link>https://www.mediapost.com/publications/article/415560/</link><description>Somewhere along the way, brands started optimizing more for feeds, formats, and recommendation systems than for actual human behavior.</description><pubDate>Thu, 04 Jun 2026 14:00:35 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415560/</guid></item><item><title>YouTube Leads Netflix In Global Daily Viewing</title><link>https://www.mediapost.com/publications/article/415553/</link><description>Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes.</description><pubDate>Thu, 04 Jun 2026 11:51:24 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415553/</guid></item><item><title>&amp;#39;60 Minutes&amp;#39;: Top News Show, Makes Money - But That Isn&amp;#39;t Enough</title><link>https://www.mediapost.com/publications/article/415527/</link><description>CBS's "60 Minutes" is the top news show in all of television with a season-to-date average so far of 9.1 million Nielsen-measured viewers. And in a rare feat, those ratings are up 9% vs. a year ago.</description><pubDate>Thu, 04 Jun 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415527/</guid></item><item><title>Jeep Celebrates Original Superheroes</title><link>https://www.mediapost.com/publications/article/415541/</link><description>Campaign recognizes military veterans who served as captains -- a "powerful reminder of what leadership and true heroism look like," says Jeep's Francois.</description><pubDate>Wed, 03 Jun 2026 18:29:03 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415541/</guid></item><item><title>&amp;#39;Sesame Street&amp;#39;&amp;#39;s The Count Takes On Online Fraud, Scams</title><link>https://www.mediapost.com/publications/article/415522/</link><description>The Count, tapped by scam-prevention group founded by craigslist founder, warns consumers to pause for 9 seconds before clicking or sharing anything online.</description><pubDate>Wed, 03 Jun 2026 17:26:24 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415522/</guid></item><item><title>Watchdogs: Louisiana Law Unconstitutional, Poses Security Risks</title><link>https://www.mediapost.com/publications/article/415539/</link><description>If Louisiana's social media restrictions take effect, "all users will lose their ability to speak anonymously online and face increased risks of privacy invasions and data breaches," digital rights
advocates say.</description><pubDate>Wed, 03 Jun 2026 16:47:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415539/</guid></item><item><title>Amazon Shifts Prime Day Focus To Grocery Deals</title><link>https://www.mediapost.com/publications/article/415512/</link><description>With worries about gas and food prices motivating shoppers, this year's deal event will look a little different.</description><pubDate>Wed, 03 Jun 2026 09:22:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415512/</guid></item><item><title>NFL Season Ad Spend Rises 7% To $5.9B</title><link>https://www.mediapost.com/publications/article/415509/</link><description>Regular NFL season TV ad revenue was up 6% to $4.1 billion, and for NFL playoff games it was 13% higher to $1.1 billion.</description><pubDate>Wed, 03 Jun 2026 09:12:13 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415509/</guid></item><item><title>Meta &amp;#39;Series&amp;#39; Feature Welcomes Episodic Reels Content</title><link>https://www.mediapost.com/publications/article/415494/</link><description>Meta is testing a new feature called "Series" that welcomes episodic creator-made videos, to foster engagement around longer-form content on Instagram and Facebook,</description><pubDate>Tue, 02 Jun 2026 15:41:31 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415494/</guid></item><item><title>Attention Is Nice, Revenue Is Nicer, Study Of 80,000 Video Ads Finds</title><link>https://www.mediapost.com/publications/article/415454/</link><description>Attention and revenue often have very little to do with one another. Perhaps no category better illustrates the problem than health and beauty.</description><pubDate>Mon, 01 Jun 2026 12:25:35 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415454/</guid></item><item><title>Legacy Stations On The Ropes? Define Their &amp;#39;Core&amp;#39;</title><link>https://www.mediapost.com/publications/article/415422/</link><description>The focus is on live programming of all types - news, sports, special events, even video podcasts. But what is their real future, from advertising and other perspectives?</description><pubDate>Mon, 01 Jun 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415422/</guid></item><item><title>YouTube Tests &amp;#39;Exclusive&amp;#39; Visibility Feature With Music Creators</title><link>https://www.mediapost.com/publications/article/415387/</link><description>YouTube is testing a beta feature that allows music creators to select and share exclusive content with their most devoted supporters.</description><pubDate>Thu, 28 May 2026 20:03:41 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415387/</guid></item><item><title>Comedian Plots First-Ever Late-Night Show For YouTube</title><link>https://www.mediapost.com/publications/article/415300/</link><description>In a promotional video on YouTube, comedian Ben Gleib positions his show in the context of the changes roiling late-night on network TV.</description><pubDate>Wed, 27 May 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415300/</guid></item></channel></rss>