MediaPost.com: video

Five Companies Partner, Launch Open Source Video Viewability Tech

Fri, 24 May 2013 08:14:14 -0400

TubeMogul, Brightroll, Innovid, LiveRail, and SpotXchange have partnered to launch Open Video View (OpenVV), a video viewability solution for in-stream ads. The open source tool, which can be played around with here, lets advertisers or companies see the view stats for specific impressions. It asks the most basic (but all-important) questions: was the ad seen? For how long? After figuring out whether or not the video ad loaded, the tool measures the percentage of viewability at six points: the start, after one second, the first quartile, midpoint, third quartile, and completion. The accompanying image shows the generic interface.

Samsung Aims Low With "Evolutionary Husband"

Thu, 23 May 2013 15:55:03 -0400

Following a weekend spent at a family wedding, at a New England inn so quaint that even the squirrels wore Izod, I couldn't wait to get home and reunite with my television. After nearly seven hours on the road, I bounded through the door, my heart fluttering either with joy or breakfast-meat-induced aortic convulsions, and leaped into the waiting folds of my couch. It received me as it would an old friend, or a sweaty throw pillow.

Video Drives Up To 35% Sales Bump For CPG Brands

Thu, 23 May 2013 15:47:12 -0400

When it comes to online video, marketers naturally want to know if video ads drive sales. Video ad platform Videology studied more than 186 million online and mobile video impressions on campaigns for several consumer packaged goods advertisers (since CPG comprises 22% of total videos ad impressions) to determine whether video drove sales.

Tips for Getting Your Company Message Exposed on YouTube

Thu, 23 May 2013 14:41:02 -0400

Speaking at a panel in the Streaming Media East conference in New York City, Vanessa Pappas, global head of audience development for YouTube, gave advice on how brands and content creators can use YouTube as an online video platform. First of all, make sure people know you're there.

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Online Content: Hey, That's Not So Inferior!

Thu, 23 May 2013 14:41:02 -0400

Yesterday's Starcom report that shows audiences really seem to be a lot more interested in content than where the content originated should be good news for online video content-makers but the fact that the result of that study is news is kind of weird. Maybe there's benefit being the online David to TV's Goliath.

Wolf Blitzer Meets an Atheist

Thu, 23 May 2013 14:41:02 -0400

The CNN anchor was interviewing a woman who survived the Oklahoma City tornado along with her baby when he discovered not every survivor thanked God.

We Just Can't Get Enough Connected Devices, Two Studies Say

Thu, 23 May 2013 14:41:02 -0400

MRG estimates that the US installed base of smartphones, tablets and connected TVs will grow to 900 million by 2017. Meanwhile, a shift toward long-form online video consumption, including live TV, is driving purchases of connected consumer electronics devices, according to Frost & Sullivan

Ford Launches European Campaign

Thu, 23 May 2013 13:36:00 -0400

The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, 20- and 30-second TV ads for the Euro market that will air during the final between FC Bayern Munich and BV Borussia Dortmund.

Media Execs Re. $1 Bil NewFront Estimates: What Are They Smoking?

Thu, 23 May 2013 12:51:03 -0400

Wild upfront digital video estimates postured that many platforms/sites could get $1 billion in upfront money of the expected $4 billion in digital advertising dollars in 2013. But an OMMA Video panel of media executives for Internet Week said no way, with some saying it related to executives "smoking something." Big TV dollars can make one's head spin -- even without lighting up.

Discovery Launches TestTube.com, Ups Digital Video Involvement

Thu, 23 May 2013 11:27:00 -0400

Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, called TestTube.com. The new ad-supported network will start up with 15 short-form original series, launching with an expected 10 million video views monthly.

Outdoor Sports - Hunting & Fishing - Meet The Digital Future

Thu, 23 May 2013 09:20:03 -0400

When a bidding war recently broke out over it, we started thinking about the future of the Outdoor Channel, a channel that obviously resonates and is popular with men. But, beyond the Outdoor Channel, what's happening with technology and outdoor sports -- hunting, fishing, etc.?

Mondelez Goes Social, AR In Band-Tour Sponsorship

Thu, 23 May 2013 08:14:00 -0400

The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and social media communities. Hundreds of One Direction and Nabisco snack brands fans submitted videos and resumes to vie for the job.

NY1 Show Goes National

Wed, 22 May 2013 19:32:43 -0400

Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to subscribers in its various markets next month. "On Stage Across America" will be based on a local show airing over the past 15 years on TWC's Big Apple news station NY1.

April Another Big Month for Video Ad Views, Less So for Total Viewers

Wed, 22 May 2013 16:21:00 -0400

Online viewers saw a record 13.2 billion ads online in April, but in total, watched a little less. As always, YouTube trumped all others but were there were a few players who went up, and down.

Cricket Makes More From Less

Wed, 22 May 2013 16:00:00 -0400

"We feel there's tremendous savings versus AT&T and Verizon," company representative Greg Lund tells "Marketing Daily." "People have been conditioned to the post-paid experience, and they don't really take stock of what they're paying and what they're being offered."

Fiat Hopes It Has a Cheap Viral HIt Coming at You

Wed, 22 May 2013 15:20:03 -0400

If at this time next month you are either driving a Fiat 500, that's OK. If humming a song called "Sexy People," and driving a Fiat 500, well, you also may be a statistic. I'll understand how it happened.

Google Releases Self-Serve Display Benchmark Tool

Wed, 22 May 2013 14:02:00 -0400

Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display campaigns. In the past, DoubleClick published a yearly report of these benchmarks, but now the self-serve tool enables marketers and agencies to run their own, any time.

Multimedia Tool Launches In Hungary

Wed, 22 May 2013 13:54:51 -0400

A new visual storytelling tool, which enables users to bring together video, text and interactive polls into a single multimedia package, has officially launched. Soo Meta, built by a Budapest-based team, offers a simple drag-and-drop system to pull in content from across the web into its online workstation, with the ability for users to search for videos, images, text within Twitter and audio. Users can either 'collect' content in the sidebar 'library' for later use, or 'insert' it directly into the player. The end product can then be password protected, or publicly available and embeddable.

NYC's Anthony Weiner, Felled by Social Media Image, Uses Social Media to Say He'll Run for Mayor

Wed, 22 May 2013 11:12:00 -0400

A YouTube video, and an email, served to announce former Rep. Anthony Weiner's re-emergence into politics. He'll run for mayor of New York, hoping voters can forget a lewd image he sent to a Seattle woman over the Internet.

Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains

Wed, 22 May 2013 10:55:00 -0400

For the first time in a year-long period, the biggest multichannel video companies have witnessed a collective net loss in subscribers. The biggest loser over the past year was Comcast, giving back 553,000 subscribers. Satellite and telco companies continued to make gains.

Mondelez Focused On Mobile Video

Wed, 22 May 2013 10:06:21 -0400

Mondelez International made a splash last year when the company behind brands like Oreo, Cadbury and Nabisco announced it planned to spend 10% of its annual marketing budget on mobile. How does it plan to spend that money? Sitting on an OMMA Mobile panel on mobile brand strategy, Ed Kaczmarek, Director of Innovation and Emerging Technology, Mondelz, said mobile video will play a big role in the company’s plans, without offering further detail. He noted Mondelez is working with its agencies MediaVest and Aegis Media to plan its mobile efforts. Mondelez has also drawn attention for its internal initiative to pair nine mobile startups with specific company to create fast mobile pilots.

DPAA Taps Enhanced TV Ad Vet Frey As New Chief

Wed, 22 May 2013 08:08:00 -0400

Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of "enhanced television," has joined the Digital Place-Based Advertising Association as president-CEO. He is the fourth TV sales exec to helm the advertising trade bureau since it was founded six years ago as the Out-of-Home Video Advertising Bureau, and the first that is not a woman. He succeeds Sue Danaher, who resigned from the DPAA to take a senior sales position at DPAA member Adspace Digital Mall Network.

The NewFronts Bring A New Day -- What's Next?

Tue, 21 May 2013 22:53:05 -0400

At the end of every NewFront week, our industry asks the same question: Has digital video arrived? While one can never be certain, this time, finally, it looks like the answer could very well be "yes!" Why? The content has matured, and it looks like things could be catching up in terms of ad spend as well. It has been projected that last week's DCNF presentations could have driven over $1 billion in ad spend.

AT&T Loosens Video Chat Restrictions

Tue, 21 May 2013 17:10:02 -0400

Changing course, AT&T has decided to allow all users -- including those with unlimited data plans -- to use the FaceTime video chat app on its cellular network.

Video RTB: Is An Impression An Impression An Impression?

Tue, 21 May 2013 16:38:00 -0400

On the "Is It Primetime for Video RTB?" panel at OMMA Video today, moderator David Goetzl, senior editor, MediaPost, posed the question: "Is an impression an impression an impression?" Another theme throughout the panel was anwering the question: "What is 'premium programmatic,' and what is the key to unlocking it?" Matthew Kramer, director of TV products, Accuen, does not believe that an impression is an impression is an impression. Kramer argued that "even if everything could go to RTB," it wouldn't. He doesn't believe that programmatic can replace contextual buying. "And I don't think it should," he added.