https://www.mediapost.com/publications/video/content/videoen-usSun, 20 Sep 2026 09:45:14 -0400https://www.mediapost.com/publications/article/418143/Suppose you planted a tomato plant on Monday and pulled it out on Friday. Finding no tomatoes, you might conclude gardening has a disappointing ROI. Most media buyers would recognize the absurdity immediately, and might nevertheless spend Friday afternoon preparing a budget recommendation, which does something remarkably similar.Sun, 20 Sep 2026 09:45:14 -0400https://www.mediapost.com/publications/article/418143/https://www.mediapost.com/publications/article/418136/Tiago Castro, who took over in January as senior vice president, U.S. marketing and sales, Nissan and Infiniti, discusses his game plan.Fri, 18 Sep 2026 20:09:13 -0400https://www.mediapost.com/publications/article/418136/https://www.mediapost.com/publications/article/418123/The law requires disclaimers on negative political ads with AI-generated content.Fri, 18 Sep 2026 15:41:24 -0400https://www.mediapost.com/publications/article/418123/https://www.mediapost.com/publications/article/418127/"Real Housewives of Salt Lake City" star is known for the phrase "Hi, baby gorgeous! Wanna go to Wendy's?"Fri, 18 Sep 2026 15:40:17 -0400https://www.mediapost.com/publications/article/418127/https://www.mediapost.com/publications/article/418090/If consumers increasingly have no favorite "brands," what does this mean for streaming platforms? Are brands really just about the show?Fri, 18 Sep 2026 15:09:34 -0400https://www.mediapost.com/publications/article/418090/https://www.mediapost.com/publications/article/418125/When a brand's ads look AI-made, many consumers say they lose trust in it.Fri, 18 Sep 2026 14:47:00 -0400https://www.mediapost.com/publications/article/418125/https://www.mediapost.com/publications/article/417920/The "New York Stories" campaign amplifies immigrant voices.Fri, 18 Sep 2026 11:00:00 -0400https://www.mediapost.com/publications/article/417920/https://www.mediapost.com/publications/article/418052/The social spot taps into Giannis Antetokounmpo's childhood.Fri, 18 Sep 2026 11:00:00 -0400https://www.mediapost.com/publications/article/418052/https://www.mediapost.com/publications/article/418115/Meta's Oversight Board has filed two new decisions criticizing Meta's ineffectiveness in protecting users from deepfakes - especially with regard to harassment of refugees and women.Fri, 18 Sep 2026 09:34:23 -0400https://www.mediapost.com/publications/article/418115/https://www.mediapost.com/publications/article/418131/Meta faces lawsuits from users who allege their Meta smart glasses captured intimate or sensitive footage of them and exposed it to paid-content reviewers abroad.Fri, 18 Sep 2026 00:00:00 -0400https://www.mediapost.com/publications/article/418131/https://www.mediapost.com/publications/article/418104/The company's first-ever corporate brand campaign will show people just who owns their favorite foods, snacks and beverages.Thu, 17 Sep 2026 17:12:45 -0400https://www.mediapost.com/publications/article/418104/https://www.mediapost.com/publications/article/418102/There's a reason so many CTV advertisers today - particularly those that are performance-focused, are watching their campaigns hit plateaus much faster than they had anticipated.Thu, 17 Sep 2026 16:38:55 -0400https://www.mediapost.com/publications/article/418102/https://www.mediapost.com/publications/article/418095/The ad industry opposed the law, arguing it "places severe burdens on ordinary commercial speech."Thu, 17 Sep 2026 14:46:35 -0400https://www.mediapost.com/publications/article/418095/https://www.mediapost.com/publications/article/418093/When new regulations effectively banned the sale of full-spectrum CBD products in California, hemp brand Charlotte's Web took to the road in nearby Nevada.Thu, 17 Sep 2026 14:31:27 -0400https://www.mediapost.com/publications/article/418093/https://www.mediapost.com/publications/article/418092/Most buying platforms have a mechanism through which a brand can request all its campaign data, down to the log-level insights that say exactly when and where each ad ran.Thu, 17 Sep 2026 13:43:31 -0400https://www.mediapost.com/publications/article/418092/https://www.mediapost.com/publications/article/418085/While a high volume of the ad content we see is "personalized" in its delivery via audience targeting, and much of it is tailored to specific audiences in its execution via dynamic creative optimization, personalization in the storytelling itself has lagged behind, particularly in video.Thu, 17 Sep 2026 11:31:54 -0400https://www.mediapost.com/publications/article/418085/https://www.mediapost.com/publications/article/418051/Premium streamer Apple keeps working under the radar of the big players - including Netflix, Prime Video, HBO Max and Disney+ - in scoring major awards.Thu, 17 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418051/https://www.mediapost.com/publications/article/418077/The deal includes a broad set of marketing rights and NHL designations for DoorDash, including broadcast-visible branding during nationally televised games.Thu, 17 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418077/https://www.mediapost.com/publications/article/418073/There's a growing divide over what AI should do to agency compensation, a consequential finding for media buyers.Thu, 17 Sep 2026 06:00:00 -0400https://www.mediapost.com/publications/article/418073/https://www.mediapost.com/publications/article/418046/Google introduced agentic commerce updates at Rethink ROI including structured conversational attributes and AI-driven interactive video ads on YouTube to help retailers optimize their product feeds.Wed, 16 Sep 2026 16:01:24 -0400https://www.mediapost.com/publications/article/418046/https://www.mediapost.com/publications/article/417933/In Netflix's third-highest subscriber acquisition event in 2026, a trailer was offered during a 6-hour exclusive time period on its launch day - Aug. 27.Wed, 16 Sep 2026 13:59:52 -0400https://www.mediapost.com/publications/article/417933/https://www.mediapost.com/publications/article/418025/Counsel for a man who downloaded Hearst's WMUR app this week urged an appellate panel to revive a lawsuit claiming that Hearst violated the Video Privacy Protection Act by sharing identifiable information about his video viewing history with Google and the engagement platform Braze.Tue, 15 Sep 2026 18:18:54 -0400https://www.mediapost.com/publications/article/418025/https://www.mediapost.com/publications/article/418022/Meta is investing further in creator marketing and live streaming. As part of IAB's newfound global creator week, the tech giant announced the launch of its 'Creator Marketing Hub' and the rollout of live video ads on Instagram.Tue, 15 Sep 2026 17:45:25 -0400https://www.mediapost.com/publications/article/418022/https://www.mediapost.com/publications/article/417959/At its Developers Conference this weekend, Roblox teased an expansion of its rewarded video ad format tools that allow creators to place a wider variety of monetizable placements that players can watch for in-game perks.Tue, 15 Sep 2026 09:33:38 -0400https://www.mediapost.com/publications/article/417959/https://www.mediapost.com/publications/article/417946/Ads with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. ads with the least clicks. What does this mean for traditional TV advertising?Tue, 15 Sep 2026 09:23:24 -0400https://www.mediapost.com/publications/article/417946/