http://www.mediapost.com/Noneen-usWed, 19 Jun 2013 11:45:19 -0400http://www.mediapost.com/publications/article/202818/where-minor-league-shows-play-looking-for-a-break.htmlYour Web series just got upgraded to a full, TV-length-episode series. A nice sign you are growing up, for sure. The Julia Stiles-starring YouTube series "Blue" just got that good news. It is now moving to Hulu, the more mainstream venue for live streaming video.Wed, 19 Jun 2013 11:45:19 -0400http://www.mediapost.com/publications/article/202818/where-minor-league-shows-play-looking-for-a-break.htmlhttp://www.mediapost.com/publications/article/202761/cbs-falling-back-to-tvs-promo-future.htmlIt's back to old-school marketing for CBS: Virtually all its fall shows will premiere in a one-week period starting right after its Emmy awards show on Sunday, Sept. 22. Actually, the eye network has done this in other recent years, while its broadcast competitors have mostly spread out their show launches due to too much "noise" clashing around the marketing of new TV content.Tue, 18 Jun 2013 16:17:42 -0400http://www.mediapost.com/publications/article/202761/cbs-falling-back-to-tvs-promo-future.htmlhttp://www.mediapost.com/publications/article/202664/does-tv-need-one-big-show-that-pulls-in-all-viewer.htmlMore than last season, this was the year Fox's "American Idol" came down off its high perch as television's big program. Now, what do we have? A more even playing field -- with a bunch of good-, but not great-rated, shows.Mon, 17 Jun 2013 16:21:48 -0400http://www.mediapost.com/publications/article/202664/does-tv-need-one-big-show-that-pulls-in-all-viewer.htmlhttp://www.mediapost.com/publications/article/202534/fighting-executives-continue-to-rage-against-bigge.htmlIt seems that small and mid-size cable network executives will always be at war with powerful cable operators. But, increasingly, all it takes to start their battles is a single business or legal decision that puts the kibosh on a whole enterprise or on future prospects. Independently owned Tennis Channel has just this kind of issue: a recent reversal of fortune in its long-running dispute to get basic carriage on Comcast cable systems.Fri, 14 Jun 2013 17:26:38 -0400http://www.mediapost.com/publications/article/202534/fighting-executives-continue-to-rage-against-bigge.htmlhttp://www.mediapost.com/publications/article/202428/a-different-sort-of-prediction-more-live-viewing.htmlMore than other digital platforms, Twitter has been compared to "live" TV -- or real-time media. So it may come as no surprise that Twitter executive Jean-Philippe Maheu believes live TV viewing will increase. The reason? Viewers are increasingly tired of dealing with "spoiler alerts" and other social media chatter that causes TV show outcomes to seep into their brains too soon.Thu, 13 Jun 2013 16:59:07 -0400http://www.mediapost.com/publications/article/202428/a-different-sort-of-prediction-more-live-viewing.htmlhttp://www.mediapost.com/publications/article/202321/tv-in-the-clouds-wheres-the-sunshine.htmlSome executives can see TV's future perfectly -- through the clouds. That's the point. Content owners and traditional distributors like Comcast Corp. see the "cloud" as TV's golden grail.Wed, 12 Jun 2013 14:50:23 -0400http://www.mediapost.com/publications/article/202321/tv-in-the-clouds-wheres-the-sunshine.htmlhttp://www.mediapost.com/publications/article/202233/tv-a-la-carte-from-the-start.htmlPerhaps Intel has the right approach to revolutionizing the way we buy our traditional TV service - initially, anyway. Intel aims to start an Internet-delivered video service that allows customers to choose the channels they want - unlike the current cable, satellite and telco TV distribution systems.Tue, 11 Jun 2013 15:56:43 -0400http://www.mediapost.com/publications/article/202233/tv-a-la-carte-from-the-start.htmlhttp://www.mediapost.com/publications/article/202121/broadcast-upfront-so-far-looking-for-even-steven.htmlurviving tough times for many in the broadcast upfront business means maintaining an even keel. So far in this upfront, that's what the major broadcasters are focusing on. The "even" goals are the overall upfront dollar volumes generated by each network. Current reports put CBS at around $2.6 billion; Fox at around $2.0 billion and CW at around $400 million - all about where they were a year ago. ABC and NBC are left to be decided.Mon, 10 Jun 2013 13:36:11 -0400http://www.mediapost.com/publications/article/202121/broadcast-upfront-so-far-looking-for-even-steven.htmlhttp://www.mediapost.com/publications/article/202066/cigarette-ads-back-on-tv-not-quite.htmlBans on TV advertising for specific products don't slow down technology. TV ads for tobacco-laden cigarettes, so bad for our health, were stopped in 1970. But now they are back -- in theory.Fri, 07 Jun 2013 15:27:29 -0400http://www.mediapost.com/publications/article/202066/cigarette-ads-back-on-tv-not-quite.htmlhttp://www.mediapost.com/publications/article/201962/sex-and-violence-are-still-tv-issues-and-so-is.htmlThe arguments connecting media violence or suggestive sexual content to real-life actions never seem to end. First, violence: A group from the National Academy of Sciences told the Obama administration that a "direct relationship" between media exposure and violent acts still doesn't exist -- but that some evidence points to a "significant relationship." Sounds murky at best.Thu, 06 Jun 2013 13:38:00 -0400http://www.mediapost.com/publications/article/201962/sex-and-violence-are-still-tv-issues-and-so-is.htmlhttp://www.mediapost.com/publications/article/201890/attacking-on-air-talent-with-a-commercial-could-me.htmlSeems you can't buy a TV commercial on a network that attacks the network. Shocking, huh?Wed, 05 Jun 2013 16:52:57 -0400http://www.mediapost.com/publications/article/201890/attacking-on-air-talent-with-a-commercial-could-me.htmlhttp://www.mediapost.com/publications/article/201792/stations-branding-to-women-may-signal-the-start-of.html"Men, shut off your TV." Maybe this could be a new promo for some broadcast stations looking for female viewers.Tue, 04 Jun 2013 16:32:32 -0400http://www.mediapost.com/publications/article/201792/stations-branding-to-women-may-signal-the-start-of.htmlhttp://www.mediapost.com/publications/article/201680/give-up-home-internet-or-pay-tv-but-still-pay-the.htmlWant to believe TV is still the dominant entertainment media that people just can't live without? A research report says people are cutting Internet service at twice the rate as pay TV service.Mon, 03 Jun 2013 14:30:13 -0400http://www.mediapost.com/publications/article/201680/give-up-home-internet-or-pay-tv-but-still-pay-the.htmlhttp://www.mediapost.com/publications/article/201527/marketing-efforts-for-original-internet-video-try.htmlEntertainment marketing can be a tough play these days -- and it's especially difficult to rise above all the other entertainment noise. Netflix now uses the likes of its original content -- among other efforts -- to drive its business. Tell me -- shouldn't YouTube, Hulu Plus, other digital movie/TV service or digital video platforms be doing the same thing?Fri, 31 May 2013 13:26:03 -0400http://www.mediapost.com/publications/article/201527/marketing-efforts-for-original-internet-video-try.htmlhttp://www.mediapost.com/publications/article/201412/apples-really-big-tv-view-how-grand-how-much-in.htmlLooking for that TV grand vision? Apple is -- but are consumers? Maybe they just want a cheap $8 a month over-the-top TV service.Thu, 30 May 2013 11:13:03 -0400http://www.mediapost.com/publications/article/201412/apples-really-big-tv-view-how-grand-how-much-in.htmlhttp://www.mediapost.com/publications/article/201319/do-new-business-metrics-need-to-convince-consumers.htmlMore than ever now, TV executives believe the current viewing/usage metrics don't accurately reflect the value of their content -- not just to potential business partners, but for their customers. If U.S. entertainment consumers continue to be flexible and personal -- and not day- and date-specific when it comes to their entertainment consumption -- we'll need other measures to figure out what works and what doesn't.Wed, 29 May 2013 15:55:20 -0400http://www.mediapost.com/publications/article/201319/do-new-business-metrics-need-to-convince-consumers.htmlhttp://www.mediapost.com/publications/article/201278/digital-video-platforms-cant-make-big-gains-witho.htmlTwitter recently forged deals with A+E, ESPN, and Turner Sports that would promote TV content with short-form six-second videos attached to the tweet conversations. The company announced the launch of new television ad-targeting partnerships under Twitter's new Amplify initiative to allow marketers to engage directly with people on Twitter who have watched their commercials on TV.Tue, 28 May 2013 17:41:00 -0400http://www.mediapost.com/publications/article/201278/digital-video-platforms-cant-make-big-gains-witho.htmlhttp://www.mediapost.com/publications/article/201120/tv-stations-future-digital-goals-not-living-by-a.htmlTaking a swing at new digital players who have siphoned away some advertising, Perry Sook, chairman/CEO of Nexstar Broadcasting, said at a recent conference that "local markets cannot be effectively served by an algorithm." TV stations need to develop new revenue streams -- including new digital businesses such as Web sites, mobile, and e-commerce -- as well as seeking higher retransmission and management service fees.Fri, 24 May 2013 16:20:05 -0400http://www.mediapost.com/publications/article/201120/tv-stations-future-digital-goals-not-living-by-a.htmlhttp://www.mediapost.com/publications/article/200970/media-execs-re-1-bil-newfront-estimates-what-ar.htmlWild upfront digital video estimates postured that many platforms/sites could get $1 billion in upfront money of the expected $4 billion in digital advertising dollars in 2013. But an OMMA Video panel of media executives for Internet Week said no way, with some saying it related to executives "smoking something." Big TV dollars can make one's head spin -- even without lighting up.Thu, 23 May 2013 12:51:03 -0400http://www.mediapost.com/publications/article/200970/media-execs-re-1-bil-newfront-estimates-what-ar.htmlhttp://www.mediapost.com/publications/article/200862/tv-distributors-looking-for-more-programming-cont.htmlDirecTV and Time Warner Cable are two traditional TV programming distributors kicking the tires at Hulu. These two add to the list of possible buyers -- a list that includes Amazon, Yahoo, Chernin Group and Guggenheim Partners.Tue, 21 May 2013 21:56:00 -0400http://www.mediapost.com/publications/article/200862/tv-distributors-looking-for-more-programming-cont.htmlhttp://www.mediapost.com/publications/article/200744/when-news-twists-in-the-wind-tv-show-up-faster.htmlSeemingly minutes after a massive tornado hit, an MSNBC news image showed a speedboat sitting on top of a house in Moore, Okla. This was followed by scores and scores of homes reduced to something less than rubble.Tue, 21 May 2013 00:24:00 -0400http://www.mediapost.com/publications/article/200744/when-news-twists-in-the-wind-tv-show-up-faster.htmlhttp://www.mediapost.com/publications/article/200532/big-tv-broadcast-development-for-2013-2014-but-wh.htmlThere some 52 new shows hitting the broadcast airwaves this fall season -- up from 37 a year ago. But increasingly, you don't see networks taking a chance in offering prime fall or spring time periods for new, unproven reality fare.Fri, 17 May 2013 09:37:54 -0400http://www.mediapost.com/publications/article/200532/big-tv-broadcast-development-for-2013-2014-but-wh.htmlhttp://www.mediapost.com/publications/article/200423/2013-tv-upfront-conclusion-harder-for-viewers-to.htmlStreaming live video stream from TV networks will, for most, mean a full complement of non-program content: national commercials, local ads, national and local program promos. For some, this means 14 minutes an hour to as much as 17 minutes an hour.Thu, 16 May 2013 07:40:29 -0400http://www.mediapost.com/publications/article/200423/2013-tv-upfront-conclusion-harder-for-viewers-to.htmlhttp://www.mediapost.com/publications/article/200349/where-do-tv-broadcast-networks-fit-in-a-la-carte-p.htmlIt may be no coincidence that Sen. John McCain's bill to revamp most of the modern TV business -- including a plan to give consumers the option to buying as many cable channels as they want --- comes at the same time major TV networks are offering their new fall programming.Wed, 15 May 2013 09:58:00 -0400http://www.mediapost.com/publications/article/200349/where-do-tv-broadcast-networks-fit-in-a-la-carte-p.htmlhttp://www.mediapost.com/publications/article/200266/will-you-fail-tvs-test-or-will-tv-fail-you.htmlNetworks test shows before pickup. But any real "test" comes from the first airing of a show -- which takes into account all the stuff a test can't account for: marketing, lead-in programming, scheduling and other factors.Tue, 14 May 2013 09:56:13 -0400http://www.mediapost.com/publications/article/200266/will-you-fail-tvs-test-or-will-tv-fail-you.htmlhttp://www.mediapost.com/publications/article/200120/upfront-nerves-digital-executives-on-edge-tv-exe.htmlWhere is the seamless cross-platform media deal? The one one where, if you are watching an episode of NBC's "Parenthood" on TV, you can continue to see an commercial for AT&T on traditional TV, then view the same content and ad on a iPad?Mon, 13 May 2013 13:57:06 -0400http://www.mediapost.com/publications/article/200120/upfront-nerves-digital-executives-on-edge-tv-exe.htmlhttp://www.mediapost.com/publications/article/200111/can-cable-or-digital-content-networks-provide-reli.htmlFailure tax? Is that what marketers continue to pay to TV broadcasters? Yes, according to Mel Berning, president of advertising sales for A+E Networks. But there are ways to defeat this -- though a tax haven in the Cayman Islands isn't one of them.Fri, 10 May 2013 16:41:21 -0400http://www.mediapost.com/publications/article/200111/can-cable-or-digital-content-networks-provide-reli.htmlhttp://www.mediapost.com/publications/article/199987/mccain-bill-would-upset-the-tv-system-in-theory.htmlIf Sen. John McCain has his way, the whole broadcast/cable eco-system will be turned upside real soon. Nice wishful thinking by him and others who want drastic change. Except for one thing: There is no way what he wants will happen.Thu, 09 May 2013 11:01:11 -0400http://www.mediapost.com/publications/article/199987/mccain-bill-would-upset-the-tv-system-in-theory.htmlhttp://www.mediapost.com/publications/article/199923/sharing-media-content-still-good-for-friends-and.htmlBitTorrent, the file-sharing service that has a bad rap because its technology gets mentioned in the same breath as piracy, cites a studyshowing that file-sharers are four times more likely to purchase digital music than people who don't use such services. BitTorrent says its own business has around 170 million users.Wed, 08 May 2013 14:16:03 -0400http://www.mediapost.com/publications/article/199923/sharing-media-content-still-good-for-friends-and.htmlhttp://www.mediapost.com/publications/article/199831/old-school-may-beat-newfronts-for-young-viewers.htmlYoung people may watch less TV these days, but they still watch a decent amount: 23 and-a-quarter hours a week. Now the downside: 18-24 year-old viewers watched about two hours and 20 minutes less per week - or about 20 minutes less per day -- in the fourth quarter of 2012 versus a year earlier, according to Nielsen.Tue, 07 May 2013 11:51:47 -0400http://www.mediapost.com/publications/article/199831/old-school-may-beat-newfronts-for-young-viewers.html