http://www.mediapost.com/Noneen-usTue, 21 May 2013 21:56:00 -0400http://www.mediapost.com/publications/article/200862/tv-distributors-looking-for-more-programming-cont.htmlDirecTV and Time Warner Cable are two traditional TV programming distributors kicking the tires at Hulu. These two add to the list of possible buyers -- a list that includes Amazon, Yahoo, Chernin Group and Guggenheim Partners.Tue, 21 May 2013 21:56:00 -0400http://www.mediapost.com/publications/article/200862/tv-distributors-looking-for-more-programming-cont.htmlhttp://www.mediapost.com/publications/article/200744/when-news-twists-in-the-wind-tv-show-up-faster.htmlSeemingly minutes after a massive tornado hit, an MSNBC news image showed a speedboat sitting on top of a house in Moore, Okla. This was followed by scores and scores of homes reduced to something less than rubble.Tue, 21 May 2013 00:24:00 -0400http://www.mediapost.com/publications/article/200744/when-news-twists-in-the-wind-tv-show-up-faster.htmlhttp://www.mediapost.com/publications/article/200532/big-tv-broadcast-development-for-2013-2014-but-wh.htmlThere some 52 new shows hitting the broadcast airwaves this fall season -- up from 37 a year ago. But increasingly, you don't see networks taking a chance in offering prime fall or spring time periods for new, unproven reality fare.Fri, 17 May 2013 09:37:54 -0400http://www.mediapost.com/publications/article/200532/big-tv-broadcast-development-for-2013-2014-but-wh.htmlhttp://www.mediapost.com/publications/article/200423/2013-tv-upfront-conclusion-harder-for-viewers-to.htmlStreaming live video stream from TV networks will, for most, mean a full complement of non-program content: national commercials, local ads, national and local program promos. For some, this means 14 minutes an hour to as much as 17 minutes an hour.Thu, 16 May 2013 07:40:29 -0400http://www.mediapost.com/publications/article/200423/2013-tv-upfront-conclusion-harder-for-viewers-to.htmlhttp://www.mediapost.com/publications/article/200349/where-do-tv-broadcast-networks-fit-in-a-la-carte-p.htmlIt may be no coincidence that Sen. John McCain's bill to revamp most of the modern TV business -- including a plan to give consumers the option to buying as many cable channels as they want --- comes at the same time major TV networks are offering their new fall programming.Wed, 15 May 2013 09:58:00 -0400http://www.mediapost.com/publications/article/200349/where-do-tv-broadcast-networks-fit-in-a-la-carte-p.htmlhttp://www.mediapost.com/publications/article/200266/will-you-fail-tvs-test-or-will-tv-fail-you.htmlNetworks test shows before pickup. But any real "test" comes from the first airing of a show -- which takes into account all the stuff a test can't account for: marketing, lead-in programming, scheduling and other factors.Tue, 14 May 2013 09:56:13 -0400http://www.mediapost.com/publications/article/200266/will-you-fail-tvs-test-or-will-tv-fail-you.htmlhttp://www.mediapost.com/publications/article/200120/upfront-nerves-digital-executives-on-edge-tv-exe.htmlWhere is the seamless cross-platform media deal? The one one where, if you are watching an episode of NBC's "Parenthood" on TV, you can continue to see an commercial for AT&T on traditional TV, then view the same content and ad on a iPad?Mon, 13 May 2013 13:57:06 -0400http://www.mediapost.com/publications/article/200120/upfront-nerves-digital-executives-on-edge-tv-exe.htmlhttp://www.mediapost.com/publications/article/200111/can-cable-or-digital-content-networks-provide-reli.htmlFailure tax? Is that what marketers continue to pay to TV broadcasters? Yes, according to Mel Berning, president of advertising sales for A+E Networks. But there are ways to defeat this -- though a tax haven in the Cayman Islands isn't one of them.Fri, 10 May 2013 16:41:21 -0400http://www.mediapost.com/publications/article/200111/can-cable-or-digital-content-networks-provide-reli.htmlhttp://www.mediapost.com/publications/article/199987/mccain-bill-would-upset-the-tv-system-in-theory.htmlIf Sen. John McCain has his way, the whole broadcast/cable eco-system will be turned upside real soon. Nice wishful thinking by him and others who want drastic change. Except for one thing: There is no way what he wants will happen.Thu, 09 May 2013 11:01:11 -0400http://www.mediapost.com/publications/article/199987/mccain-bill-would-upset-the-tv-system-in-theory.htmlhttp://www.mediapost.com/publications/article/199923/sharing-media-content-still-good-for-friends-and.htmlBitTorrent, the file-sharing service that has a bad rap because its technology gets mentioned in the same breath as piracy, cites a studyshowing that file-sharers are four times more likely to purchase digital music than people who don't use such services. BitTorrent says its own business has around 170 million users.Wed, 08 May 2013 14:16:03 -0400http://www.mediapost.com/publications/article/199923/sharing-media-content-still-good-for-friends-and.htmlhttp://www.mediapost.com/publications/article/199831/old-school-may-beat-newfronts-for-young-viewers.htmlYoung people may watch less TV these days, but they still watch a decent amount: 23 and-a-quarter hours a week. Now the downside: 18-24 year-old viewers watched about two hours and 20 minutes less per week - or about 20 minutes less per day -- in the fourth quarter of 2012 versus a year earlier, according to Nielsen.Tue, 07 May 2013 11:51:47 -0400http://www.mediapost.com/publications/article/199831/old-school-may-beat-newfronts-for-young-viewers.htmlhttp://www.mediapost.com/publications/article/199720/social-media-brings-quicker-results-good-and-b.htmlMovie companies, in their big summer and winter selling periods, seek films with a big bang. Increasingly not-so-quiet word-of-mouth sentiment from consumer entertainment ambassadors has a major effect.Mon, 06 May 2013 11:57:29 -0400http://www.mediapost.com/publications/article/199720/social-media-brings-quicker-results-good-and-b.htmlhttp://www.mediapost.com/publications/article/199623/can-you-reach-obama-through-espn-ads-three-on-thr.htmlHow much media sense does it make to get a message to one person by using one of the biggest and costliest cable networks? The answer might depend on who that person is, and how much power he/she has. A few organizations with a political bent have reportedly been buying time on ESPN to get their message to President Obama -- as well as to top Washington movers and shakers. So who is doing the media efficiency on this buy?Fri, 03 May 2013 15:38:36 -0400http://www.mediapost.com/publications/article/199623/can-you-reach-obama-through-espn-ads-three-on-thr.htmlhttp://www.mediapost.com/publications/article/199509/what-does-rise-in-home-entertainment-spending-mean.htmlHome entertainment spending is up, continuing to confound skeptics but emboldening all traditional media creators. Entertainment content will surely be around. But its exact form is still anyone's guess.Thu, 02 May 2013 14:23:54 -0400http://www.mediapost.com/publications/article/199509/what-does-rise-in-home-entertainment-spending-mean.htmlhttp://www.mediapost.com/publications/article/199365/hulu-and-netflix-whos-the-teacher-whos-the-stu.htmlHulu Plus is no Netflix -- and vice-versa. What kind of lessons can they learn from each other?Wed, 01 May 2013 11:14:41 -0400http://www.mediapost.com/publications/article/199365/hulu-and-netflix-whos-the-teacher-whos-the-stu.htmlhttp://www.mediapost.com/publications/article/199299/big-brand-online-shows-like-former-abc-soaps-fac.htmlAbout two years ago, a number of people protested outside Lincoln Center as ABC was about to start its upfront prime-time programming presentation to national advertising and media agency executives. Vibrant fans were pissed off about ABC cancelling its expensive -- and one would guess money-losing -- daytime soaps "All My Children" and "One Life to Live." Now these two soaps are about to start up again online via production company Prospect Park.Tue, 30 Apr 2013 13:20:57 -0400http://www.mediapost.com/publications/article/199299/big-brand-online-shows-like-former-abc-soaps-fac.htmlhttp://www.mediapost.com/publications/article/199179/tell-your-tv-network-how-you-really-feel-via-socia.htmlTV networks apparently need even more feedback -- in shorthand, if possible -- about your feelings, emotions and interactions regarding their content. ABC News has announced a new web app called Social Soundtracker that will allow viewers to tap buttons to register such reactions as "clap," "boo," "laugh," "gasp" or "aww." The app will also let viewers hear a corresponding sound.Mon, 29 Apr 2013 14:37:26 -0400http://www.mediapost.com/publications/article/199179/tell-your-tv-network-how-you-really-feel-via-socia.htmlhttp://www.mediapost.com/publications/article/199074/tv-promotion-in-2023-will-mean-apps-and-scores-of.htmlNetflix and Amazon continue to offer the future of television. Netflix's Chief Executive Reed Hastings believes every TV content creator will have an app of its own. Amazon may lead us to believe that every TV distributor will have its own set-top box (reports suggest Amazon is looking to get into the in-home TV device business).Fri, 26 Apr 2013 18:25:33 -0400http://www.mediapost.com/publications/article/199074/tv-promotion-in-2023-will-mean-apps-and-scores-of.htmlhttp://www.mediapost.com/publications/article/198966/gone-in-a-million-seconds-will-future-content-b.htmlScarcity should come to all media forms. Will new TV and media content owners get this message? Yes, if they can afford it.Thu, 25 Apr 2013 15:44:29 -0400http://www.mediapost.com/publications/article/198966/gone-in-a-million-seconds-will-future-content-b.htmlhttp://www.mediapost.com/publications/article/198878/how-netflix-defines-success-could-be-key-to-find.htmlTV networks are in constant development. But if you are a new kind of TV network, the ramp-up period can be steep and, one would think, full of risk.Wed, 24 Apr 2013 15:37:00 -0400http://www.mediapost.com/publications/article/198878/how-netflix-defines-success-could-be-key-to-find.htmlhttp://www.mediapost.com/publications/article/198758/tvs-different-futures-market-in-the-not-too-dista.htmlIs the upfront market still a futures market? It depends whose future you're looking at.Tue, 23 Apr 2013 12:12:42 -0400http://www.mediapost.com/publications/article/198758/tvs-different-futures-market-in-the-not-too-dista.htmlhttp://www.mediapost.com/publications/article/198603/big-media-should-apologize-once-in-a-while-consid.htmlWhat you don't know as a media company can be good for you -- or at least get you out of trouble. YouTube's latest legal victory over Viacom, in the latter's long-term lawsuit (started in 2007) over the former's alleged copy infringement, reflects this idea.Mon, 22 Apr 2013 11:32:16 -0400http://www.mediapost.com/publications/article/198603/big-media-should-apologize-once-in-a-while-consid.htmlhttp://www.mediapost.com/publications/article/198485/the-continued-though-slow-moving-promise-of-vide.htmlWith traditional TV video-on-demand viewing time climbing significantly, media sellers and buyers can only think: What does this mean in future years for "long-tail" network brands and media planning?Thu, 18 Apr 2013 23:44:52 -0400http://www.mediapost.com/publications/article/198485/the-continued-though-slow-moving-promise-of-vide.htmlhttp://www.mediapost.com/publications/article/198440/more-family-programming-needed.htmlTheater owners and TV stations/network owners have interesting, possibly opposing viewpoints when it comes to "family" entertainment content. Seems that movie attendance is down some 12% this year so far. Why? Theater owners at their big annual event in Las Vegas, CinemaCon, are blaming too many "R"-rated movies. They suggest that the studios make more family-friendly fare -- and that will take care of things.Thu, 18 Apr 2013 14:26:14 -0400http://www.mediapost.com/publications/article/198440/more-family-programming-needed.htmlhttp://www.mediapost.com/publications/article/198271/will-facebooks-big-summer-video-pitch-mean-compet.htmlOn the eve of the upfront market, Facebook is trying to gain ground on TV networks with a video ad opportunity. Marketers can buy a $1 million-a-day summer video sponsorship on Facebook, with 15-second video ads to be seen by users no more than three times a day, according to an Ad Age report.Wed, 17 Apr 2013 12:28:20 -0400http://www.mediapost.com/publications/article/198271/will-facebooks-big-summer-video-pitch-mean-compet.htmlhttp://www.mediapost.com/publications/article/198167/dish-looks-to-give-more-to-consumers-and-perhaps.htmlWith its proposed deal to acquire Sprint Nextel for $25.5 billion, Dish Network wants to give consumers more -- for the same money. Sounds like a good deal. But who would really pay?Tue, 16 Apr 2013 13:03:51 -0400http://www.mediapost.com/publications/article/198167/dish-looks-to-give-more-to-consumers-and-perhaps.htmlhttp://www.mediapost.com/publications/article/198081/storylines-based-on-real-life-get-tougher-but-a.htmlWhen can TV shows and other general entertainment depict fictional storylines following difficult public news events like shootings? Everyone has a different timeline.Mon, 15 Apr 2013 14:36:44 -0400http://www.mediapost.com/publications/article/198081/storylines-based-on-real-life-get-tougher-but-a.htmlhttp://www.mediapost.com/publications/article/197985/when-tv-sellers-get-a-taste-of-new-wave-rtb-compet.htmlTraditional TV and media companies continue to want to move into the digital world quickly. But a surge in programmatic ad buying is sending out some alarm bells.Fri, 12 Apr 2013 15:31:14 -0400http://www.mediapost.com/publications/article/197985/when-tv-sellers-get-a-taste-of-new-wave-rtb-compet.htmlhttp://www.mediapost.com/publications/article/197901/past-tv-disruptions-provide-marketing-opportunitie.htmlTV producers have tried experimenting with all sorts of tricks down through the years to keep viewers watching during TV commercials breaks -- even before the DVR age. Some networks, for example, have tried to do more "organic" commercial breaks, where TV talent or scenes similar to a show's content have aired. Other efforts start a commercial while "in" the content of a TV show. Now Fox is offering up a more obvious effort: the split screen.Thu, 11 Apr 2013 15:44:20 -0400http://www.mediapost.com/publications/article/197901/past-tv-disruptions-provide-marketing-opportunitie.htmlhttp://www.mediapost.com/publications/article/197793/second-screens-not-always-focused-on-first-screen.htmlCompeting research seems to abound when it comes to the world of the second screen. While media multitasking grows, we also have the narrower world of second-screen activity related to TV. TV social media executives will show you that real-time connection with shows - and even not so real-time connection -- has major impact, often for really engaged fans of, let's say, "Hawaii Five-0" or "Psych" voting on an episode ending. Or perhaps contestant voting on "American Idol."Wed, 10 Apr 2013 13:59:39 -0400http://www.mediapost.com/publications/article/197793/second-screens-not-always-focused-on-first-screen.html