https://www.mediapost.com/Noneen-usMon, 06 Apr 2026 09:12:41 -0400https://www.mediapost.com/publications/article/414072/the-nfl-spread-the-wealth-supply-and-demand.htmlIn adding a 'Thanksgiving Eve' game, the NFL seems now to be toying with expanding to... Wednesdays?Mon, 06 Apr 2026 09:12:41 -0400https://www.mediapost.com/publications/article/414072/the-nfl-spread-the-wealth-supply-and-demand.htmlhttps://www.mediapost.com/publications/article/414041/an-agentic-upfront-what-about-transparency.htmlWill buying and selling AI agents really talk with each other? The battle of the agentic AI agents is only beginning.Fri, 03 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414041/an-agentic-upfront-what-about-transparency.htmlhttps://www.mediapost.com/publications/article/414008/unscripted-troubles-started-long-before-the-bache.htmlTV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content.Thu, 02 Apr 2026 09:37:02 -0400https://www.mediapost.com/publications/article/414008/unscripted-troubles-started-long-before-the-bache.htmlhttps://www.mediapost.com/publications/article/413968/tv-station-concerns-more-digital-first-media-taki.htmlTV station groups have formalized their concerns in comments filed with the FCC as it opens a review of live sports moving more to premium streamers, away from TV-networks/TV station-based legacy media companies.Wed, 01 Apr 2026 12:00:52 -0400https://www.mediapost.com/publications/article/413968/tv-station-concerns-more-digital-first-media-taki.htmlhttps://www.mediapost.com/publications/article/413938/amazon-mgm-shocks-with-massive-original-movie-open.htmlAnalysts believe this original, family-friendly sci-fi, real-life action movie is fueling new excitement that original theatrical movie content is still alive and well.Tue, 31 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413938/amazon-mgm-shocks-with-massive-original-movie-open.htmlhttps://www.mediapost.com/publications/article/413904/netflix-hikes-prices-after-losing-wbd-good-for-in.htmlCould the flurry of recent business and consumer news coverage of Paramount buying WBD - and ultimately beating out a Netflix deal - be a factor?Mon, 30 Mar 2026 09:00:00 -0400https://www.mediapost.com/publications/article/413904/netflix-hikes-prices-after-losing-wbd-good-for-in.htmlhttps://www.mediapost.com/publications/article/413881/bachelorette-redo-whats-left-for-unscripted-r.htmlWe are seeing real-life contestants on unscripted shows with real-life anger issues - on and off air. Where do reality shows go from here?Fri, 27 Mar 2026 12:10:58 -0400https://www.mediapost.com/publications/article/413881/bachelorette-redo-whats-left-for-unscripted-r.htmlhttps://www.mediapost.com/publications/article/413839/openai-dumps-sora-will-disney-find-another-way.htmlAnalysts believe OpenAI is looking to dramatically cut back big, money-losing future growth businesses with huge capital expenditures in preparation for its public stock market offering later this year.Thu, 26 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413839/openai-dumps-sora-will-disney-find-another-way.htmlhttps://www.mediapost.com/publications/article/413798/trade-desk-concerns-does-ctv-brand-attraction-hav.htmlThe Trade Desk has been impacted over a highly public condemnation by Publicis due to a "failed" audit. Where does CTV fit in?Wed, 25 Mar 2026 09:00:00 -0400https://www.mediapost.com/publications/article/413798/trade-desk-concerns-does-ctv-brand-attraction-hav.htmlhttps://www.mediapost.com/publications/article/413739/federal-pressure-on-tv-news-hard-to-do-but-threa.htmlRecently, there have been perceived threats from FCC Commissioner Brendan Carr over news distortion and hints of license removals. The problem is in proving any of this.Tue, 24 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413739/federal-pressure-on-tv-news-hard-to-do-but-threa.htmlhttps://www.mediapost.com/publications/article/413652/the-bachelorette-pulled-brands-buying-into-iffy.html"Unscripted" TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior before or during productions cause problems for producers.Mon, 23 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413652/the-bachelorette-pulled-brands-buying-into-iffy.htmlhttps://www.mediapost.com/publications/article/413615/streamers-brands-reach-far-and-wide-for-sports-co.htmlA report from SponsorUnited says that in 2025, women's sports leagues including the WNBA, NWSL, WTA, and LPGA had a combined 5,372 sponsorship deals --- three-and-a-half times the growth rate of men's sports leagues and sports programming.Fri, 20 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413615/streamers-brands-reach-far-and-wide-for-sports-co.htmlhttps://www.mediapost.com/publications/article/413576/as-damaro-steps-in-big-changes-ahead-for-disney.htmlNew CEO Josh D'Amaro may need to revisit the idea of selling/spinning off Disney's cable TV networks - including ESPN.Thu, 19 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413576/as-damaro-steps-in-big-changes-ahead-for-disney.htmlhttps://www.mediapost.com/publications/article/413545/five-or-10-years-from-now-what-splash-will-netfli.htmlShould Netflix look more to live sports, gaming, and video podcasts? Yes. But with its interest in WBD, we may get a hint of something else.Wed, 18 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413545/five-or-10-years-from-now-what-splash-will-netfli.htmlhttps://www.mediapost.com/publications/article/413512/nbcu-ends-first-run-biz-daytime-talkers-still-w.htmlNBCU is the first major movie/TV company to abandon the business of offering "first-run" syndicated scripted and unscripted programming.Tue, 17 Mar 2026 09:00:00 -0400https://www.mediapost.com/publications/article/413512/nbcu-ends-first-run-biz-daytime-talkers-still-w.htmlhttps://www.mediapost.com/publications/article/413474/microdramas-can-they-turn-the-tables-and-living.htmlShort-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.Mon, 16 Mar 2026 09:00:00 -0400https://www.mediapost.com/publications/article/413474/microdramas-can-they-turn-the-tables-and-living.htmlhttps://www.mediapost.com/publications/article/413440/streaming-movie-ding-universals-films-are-theat.htmlStarting next year, Universal Pictures will extend the theatrical window for new release movies to five weekends this year (around 35 days), and seven weekends (around 49 days) in 2027, according to a New York Times report.Fri, 13 Mar 2026 11:15:59 -0400https://www.mediapost.com/publications/article/413440/streaming-movie-ding-universals-films-are-theat.htmlhttps://www.mediapost.com/publications/article/413415/living-room-video-ad-blinking-youtube-tops-4-lega.htmlYouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates.Thu, 12 Mar 2026 12:26:25 -0400https://www.mediapost.com/publications/article/413415/living-room-video-ad-blinking-youtube-tops-4-lega.htmlhttps://www.mediapost.com/publications/article/413373/warner-bros-deal-history-storylines-are-not-happ.htmlBusiness deals for Warner Bros. are not uplifting movie-like stories to recite.Wed, 11 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413373/warner-bros-deal-history-storylines-are-not-happ.htmlhttps://www.mediapost.com/publications/article/413334/concerns-arise-over-local-ad-inventory-with-nfl-o.htmlIt's a different story for the NBA, NHL, and MLB with the slow demise of regional sports cable networks like Main Street Sports Group (formerly the Diamond Sports Group's Bally Sports RSNs). Station groups have made local team deals.Tue, 10 Mar 2026 10:09:19 -0400https://www.mediapost.com/publications/article/413334/concerns-arise-over-local-ad-inventory-with-nfl-o.htmlhttps://www.mediapost.com/publications/article/413304/the-truth-of-paramounts-cnn-takeover.htmlParamount Skydance has an answer as to what will happen when it takes over CNN and combines it with CBS -- truth and trust. Considering recent moves, is it something consumers and advertisers might need to examine further?Mon, 09 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413304/the-truth-of-paramounts-cnn-takeover.htmlhttps://www.mediapost.com/publications/article/413269/paramount-hints-at-iconic-cable-brands-moving-to.html"When you put all these portfolios together, we absolutely believe we can bend the decline basically of cable," said David Ellison, chairman/CEO of Paramount Skydance, speaking with CNBC Thursday.Fri, 06 Mar 2026 08:00:00 -0500https://www.mediapost.com/publications/article/413269/paramount-hints-at-iconic-cable-brands-moving-to.htmlhttps://www.mediapost.com/publications/article/413244/paramount-wbd-merger-frenemy-deals-or-new-brand.htmlWill the prized HBO brand name remain in its longtime consumer-facing position? This may seem like a rerun to some. Is it better than the 'Paramount' brand name?Thu, 05 Mar 2026 00:00:00 -0500https://www.mediapost.com/publications/article/413244/paramount-wbd-merger-frenemy-deals-or-new-brand.htmlhttps://www.mediapost.com/publications/article/413201/promoting-the-super-bowl-all-year-round.htmlThe push may come from the end result - making $800 million in TV ad revenue in one day. That's more than many cable TV networks do in a year.Wed, 04 Mar 2026 09:02:55 -0500https://www.mediapost.com/publications/article/413201/promoting-the-super-bowl-all-year-round.htmlhttps://www.mediapost.com/publications/article/413167/legacy-media-mergers-layoffs-cost-cutting-and.htmlAs Sinclair, Scripps, Gray and other remaining major TV station owners continue to fight for survival, billion-dollar deals are likely to disrupt the employment picture of the legacy TV-media ecosystem.Tue, 03 Mar 2026 09:00:00 -0500https://www.mediapost.com/publications/article/413167/legacy-media-mergers-layoffs-cost-cutting-and.htmlhttps://www.mediapost.com/publications/article/413128/netflixs-wbd-view-nice-to-have-but-not-necessar.htmlFuture good news for Netflix? Its stock has been up 20% over the week through midday Friday, on the news that it might drop out of its WBD merger pursuit.Mon, 02 Mar 2026 08:00:00 -0500https://www.mediapost.com/publications/article/413128/netflixs-wbd-view-nice-to-have-but-not-necessar.htmlhttps://www.mediapost.com/publications/article/413097/trade-desks-ctv-gross-ad-spend-competitive-facto.htmlGross ad-spend growth - media dollars ad clients spend on Trade Desk's platform - shows 11% growth for the full year to $13.4 billion, below many analysts' estimates.Fri, 27 Feb 2026 11:08:13 -0500https://www.mediapost.com/publications/article/413097/trade-desks-ctv-gross-ad-spend-competitive-facto.htmlhttps://www.mediapost.com/publications/article/413072/nbcus-big-sports-february-any-more-upfront-adver.htmlNBCU posted an average 23.5 million viewers for its Milan Cortina Winter Olympic Games, according to Nielsen and Adobe Analytics data, up 96% vs. the 2022 Olympics and the strongest results since the 2014 Sochi Winter Games.Thu, 26 Feb 2026 07:00:00 -0500https://www.mediapost.com/publications/article/413072/nbcus-big-sports-february-any-more-upfront-adver.htmlhttps://www.mediapost.com/publications/article/413031/upfront-prospects-focusing-on-those-key-ad-catego.htmlBrian Wieser, media analyst of Madison and Wall, projects rising categories for total TV will be healthcare, financial services, pharma, travel, gambling/recreation and retail.Wed, 25 Feb 2026 08:00:00 -0500https://www.mediapost.com/publications/article/413031/upfront-prospects-focusing-on-those-key-ad-catego.htmlhttps://www.mediapost.com/publications/article/413003/not-quite-a-super-bowl-record-were-expectations-h.htmlData from a major contributor to the Big Data piece of the puzzle was understated. Nielsen did not provide specific details.Tue, 24 Feb 2026 08:00:00 -0500https://www.mediapost.com/publications/article/413003/not-quite-a-super-bowl-record-were-expectations-h.html