https://www.mediapost.com/Noneen-usTue, 09 Jun 2026 08:52:25 -0400https://www.mediapost.com/publications/article/415628/all-quiet-on-the-upfront-front-market-share-for-d.htmlCould collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes.Tue, 09 Jun 2026 08:52:25 -0400https://www.mediapost.com/publications/article/415628/all-quiet-on-the-upfront-front-market-share-for-d.htmlhttps://www.mediapost.com/publications/article/415590/roku-vs-netflix-brand-video-home-screen-battle.htmlRoku is looking to step up, giving brands (and viewers) more punch. But is it also because of competition - for a similar space on other popular streaming platforms?Mon, 08 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415590/roku-vs-netflix-brand-video-home-screen-battle.htmlhttps://www.mediapost.com/publications/article/415559/big-white-house-mixed-martial-arts-event-what-ufc.htmlThe live "UFC Freedom 250" event will be designed to attract younger audiences. But the event is not expected to produce positive results for the bottom line.Fri, 05 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415559/big-white-house-mixed-martial-arts-event-what-ufc.htmlhttps://www.mediapost.com/publications/article/415527/60-minutes-top-news-show-makes-money-but-tha.htmlCBS's "60 Minutes" is the top news show in all of television with a season-to-date average so far of 9.1 million Nielsen-measured viewers. And in a rare feat, those ratings are up 9% vs. a year ago.Thu, 04 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415527/60-minutes-top-news-show-makes-money-but-tha.htmlhttps://www.mediapost.com/publications/article/415486/more-late-night-ad-dollars-what-remains-for-kimme.htmlRecent estimates show the three big broadcast late-night shows up 70% in national TV ad revenue to $311.6 million for June 2025-June '26 vs. $184.5 million for June 2024-June '25. This includes all airings and repeats on other platforms.Wed, 03 Jun 2026 08:09:59 -0400https://www.mediapost.com/publications/article/415486/more-late-night-ad-dollars-what-remains-for-kimme.htmlhttps://www.mediapost.com/publications/article/415455/fast-growth-among-younger-audiences-how-far-can.htmlCan we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.Tue, 02 Jun 2026 10:50:56 -0400https://www.mediapost.com/publications/article/415455/fast-growth-among-younger-audiences-how-far-can.htmlhttps://www.mediapost.com/publications/article/415422/legacy-stations-on-the-ropes-define-their-core.htmlThe focus is on live programming of all types - news, sports, special events, even video podcasts. But what is their real future, from advertising and other perspectives?Mon, 01 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415422/legacy-stations-on-the-ropes-define-their-core.htmlhttps://www.mediapost.com/publications/article/415382/measure-this-engagement-viewing-or-fandom.htmlDoes "engagement" have a connection with "viewing" for TV/streaming shows? In recent earnings calls, Netflix and Disney execs sharpened the definitions, looking at different kinds of engagement.Fri, 29 May 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415382/measure-this-engagement-viewing-or-fandom.htmlhttps://www.mediapost.com/publications/article/415349/musks-spacex-plan-beyond-rockets-to-soaring-ad-p.htmlSpaceX is focusing on how it will be the parent company for X, Grok and Starlink - with a major emphasis on advertising.Thu, 28 May 2026 09:32:53 -0400https://www.mediapost.com/publications/article/415349/musks-spacex-plan-beyond-rockets-to-soaring-ad-p.htmlhttps://www.mediapost.com/publications/article/415322/netflix-goes-familiar-with-weekday-morning-live-sh.html"The Breakfast Club" morning show co-hosted by Charlamagne tha God will stream live every weekday, and compete with other live morning shows on legacy networks and streamers like YouTube.Wed, 27 May 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415322/netflix-goes-familiar-with-weekday-morning-live-sh.htmlhttps://www.mediapost.com/publications/article/415255/google-netflix-amazon-to-dominate-ctv-by-2030s.htmlGlobal CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates.Tue, 26 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/415255/google-netflix-amazon-to-dominate-ctv-by-2030s.htmlhttps://www.mediapost.com/publications/article/415283/speaking-truthiness-to-power.htmlStephen Colbert was the late-night host we didn't know we needed until we really needed him. And by we I mean the majority of us who still believe media is supposed to speak truth to power. Or in Colbert's case, truthiness.Fri, 22 May 2026 11:11:32 -0400https://www.mediapost.com/publications/article/415283/speaking-truthiness-to-power.htmlhttps://www.mediapost.com/publications/article/415224/lead-in-program-strategy-still-matters-even-to-st.htmlAn NFL Sunday football game with strong viewing on a broadcast network can yield big results - leading in to a premiere for an episode for scripted or unscripted entertainment programming.Thu, 21 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/415224/lead-in-program-strategy-still-matters-even-to-st.htmlhttps://www.mediapost.com/publications/article/415188/new-roku-creator-content-access-wheres-your-bu.htmlRoku is starting a new dedicated area for content creators and new content-creator FAST channels.Wed, 20 May 2026 11:14:32 -0400https://www.mediapost.com/publications/article/415188/new-roku-creator-content-access-wheres-your-bu.htmlhttps://www.mediapost.com/publications/article/415159/rising-nfl-media-costs-where-do-consumers-fit-in.htmlThe NFL is now getting heat from federal regulators and others over possible antitrust business behavior, as media-rights deals are on the rise.Tue, 19 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/415159/rising-nfl-media-costs-where-do-consumers-fit-in.htmlhttps://www.mediapost.com/publications/article/415126/creator-journalism-better-label-shine-for-news.html"This creator journalism is not a sideshow. It is fast becoming the show," said Deborah Turness, who resigned from her position as CEO of BBC News in 2025. "If we have been wondering for years what would eventually replace the broadcast news mass media model, we are seeing the answer now."Mon, 18 May 2026 11:53:24 -0400https://www.mediapost.com/publications/article/415126/creator-journalism-better-label-shine-for-news.htmlhttps://www.mediapost.com/publications/article/415093/upfront-buzzwords-spike-interest-what-are-the-rea.htmlShowing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign.Fri, 15 May 2026 12:07:54 -0400https://www.mediapost.com/publications/article/415093/upfront-buzzwords-spike-interest-what-are-the-rea.htmlhttps://www.mediapost.com/publications/article/415055/bundling-youtube-upfront-pulling-all-media-budget.htmlAt its Brandcast upfront, YouTube execs talked about the platform's content foundation and creator content focus, distinguishing it in comparison to other channels.Thu, 14 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/415055/bundling-youtube-upfront-pulling-all-media-budget.htmlhttps://www.mediapost.com/publications/article/415030/upfront-sports-market-advertising-audience-scenar.htmlLeveraging live sports viewership helps pull in higher ad revenue across a platform's wide-ranging content. But more focus should be placed on future younger audiences, especially for legacy-owned streaming platforms.Wed, 13 May 2026 13:29:41 -0400https://www.mediapost.com/publications/article/415030/upfront-sports-market-advertising-audience-scenar.htmlhttps://www.mediapost.com/publications/article/414992/program-attention-what-about-media-buyers-att.htmlHow much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus - everywhere.Tue, 12 May 2026 10:43:27 -0400https://www.mediapost.com/publications/article/414992/program-attention-what-about-media-buyers-att.htmlhttps://www.mediapost.com/publications/article/414960/for-2026-local-tv-ad-trend-going-to-the-core.htmlLocal broadcasters say the marketplace is still "choppy." Scripps said weakness in the direct-response, performance brands due to "inflationary pressure and higher fuel costs have created some hesitation in the marketplace."Mon, 11 May 2026 13:11:05 -0400https://www.mediapost.com/publications/article/414960/for-2026-local-tv-ad-trend-going-to-the-core.htmlhttps://www.mediapost.com/publications/article/414917/movie-theaters-try-another-way-to-thrive-and-sur.htmlAMC Theatres is trying to find another way - using its big video screens and theaters when it is not using them for movies. How about live concert-like content performances?Fri, 08 May 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414917/movie-theaters-try-another-way-to-thrive-and-sur.htmlhttps://www.mediapost.com/publications/article/414872/cnn-still-in-the-headlines-thank-ted-turner.htmlTurner was a key figure in and owner of the budding cable TV network business, giving modern TV business of the time some necessary high-profile spin.Thu, 07 May 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414872/cnn-still-in-the-headlines-thank-ted-turner.htmlhttps://www.mediapost.com/publications/article/414836/co-viewing-for-the-big-screen-how-big-a-deal-is-t.htmlTV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program shows some key results for February.Wed, 06 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/414836/co-viewing-for-the-big-screen-how-big-a-deal-is-t.htmlhttps://www.mediapost.com/publications/article/414798/netflixs-narnia-magic-old-school-or-new-tricks.htmlNetflix is giving "Narnia: The Magician's Nephew" a regular 49- to-54-day exclusive theatrical window for its debut next year in February.Tue, 05 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/414798/netflixs-narnia-magic-old-school-or-new-tricks.htmlhttps://www.mediapost.com/publications/article/414761/more-eye-popping-mergers-ahead-comcast-and-charte.htmlWhy this deal? Video subscriptions, which have been declining for nearly 15 years - and helping to bolster a weakening, declining broadband business.Mon, 04 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/414761/more-eye-popping-mergers-ahead-comcast-and-charte.htmlhttps://www.mediapost.com/publications/article/414725/better-be-soon-more-kimmel-zingers-for-trump.htmlThis comes as the FCC makes an unprecedented move to do an early broadcast license review of eight ABC-owned television stations.Fri, 01 May 2026 09:36:18 -0400https://www.mediapost.com/publications/article/414725/better-be-soon-more-kimmel-zingers-for-trump.htmlhttps://www.mediapost.com/publications/article/414693/rokus-low-priced-howdy-platform-wants-to-make-f.htmlRoku's Howdy platform costs $2.99 a month for ad-free movies and TV shows. Antenna says Howdy has steadily grown to reach one million subscribers.Thu, 30 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414693/rokus-low-priced-howdy-platform-wants-to-make-f.htmlhttps://www.mediapost.com/publications/article/414654/kimmel-a-new-political-comedy-battle-or-somethi.htmlOne might guess under a new Disney leadership, the company is a bit more battle-tested. Kimmel has continued, with his political satire.Wed, 29 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414654/kimmel-a-new-political-comedy-battle-or-somethi.htmlhttps://www.mediapost.com/publications/article/414622/two-screens-of-content-at-the-same-time-youtube.htmlMultitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially for young consumers. YouTube is on one of those screens.Tue, 28 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414622/two-screens-of-content-at-the-same-time-youtube.html