https://www.mediapost.com/Noneen-usFri, 18 Sep 2026 15:09:34 -0400https://www.mediapost.com/publications/article/418090/should-elusive-streamer-brands-just-focus-on-the.htmlIf consumers increasingly have no favorite "brands," what does this mean for streaming platforms? Are brands really just about the show?Fri, 18 Sep 2026 15:09:34 -0400https://www.mediapost.com/publications/article/418090/should-elusive-streamer-brands-just-focus-on-the.htmlhttps://www.mediapost.com/publications/article/418051/apple-touts-big-emmy-wins-will-marketing-do-a-big.htmlPremium streamer Apple keeps working under the radar of the big players - including Netflix, Prime Video, HBO Max and Disney+ - in scoring major awards.Thu, 17 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418051/apple-touts-big-emmy-wins-will-marketing-do-a-big.htmlhttps://www.mediapost.com/publications/article/418014/box-office-surges-what-about-movie-theater-ticke.htmlFrom Jan. 1-Aug. 16 this year, 568.4 million tickets were sold in U.S. movie theaters - a 30% decline vs. the same period in 2019, before the COVID-19 pandemic.Wed, 16 Sep 2026 12:04:49 -0400https://www.mediapost.com/publications/article/418014/box-office-surges-what-about-movie-theater-ticke.htmlhttps://www.mediapost.com/publications/article/417946/still-old-school-tv-ad-measures-digital-clicks.htmlAds with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. ads with the least clicks. What does this mean for traditional TV advertising?Tue, 15 Sep 2026 09:23:24 -0400https://www.mediapost.com/publications/article/417946/still-old-school-tv-ad-measures-digital-clicks.htmlhttps://www.mediapost.com/publications/article/417824/streamers-add-ad-minutes-do-viewers-mind.htmlTop streamers have added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in ad-supported streaming tiers has not gone unnoticed:Mon, 14 Sep 2026 12:32:56 -0400https://www.mediapost.com/publications/article/417824/streamers-add-ad-minutes-do-viewers-mind.htmlhttps://www.mediapost.com/publications/article/417786/summer-box-office-blockbusters-good-news-for-stre.htmlSummer blockbusters are strong marketing teasers for TV subscribers - especially 'churners.' This builds on a level of brand awareness money can't buy, according to analysts.Fri, 11 Sep 2026 09:00:00 -0400https://www.mediapost.com/publications/article/417786/summer-box-office-blockbusters-good-news-for-stre.htmlhttps://www.mediapost.com/publications/article/417756/netflix-now-welcome-to-theatrical-movieland-for.htmlNetflix will report box-office revenue for six upcoming theatrical movies, as well as seeing much longer theatrical runs than its typical theatrical releases in the past.Thu, 10 Sep 2026 09:00:00 -0400https://www.mediapost.com/publications/article/417756/netflix-now-welcome-to-theatrical-movieland-for.htmlhttps://www.mediapost.com/publications/article/417729/maria-bartiromos-fox-exit-reading-business-ad-s.htmlFor Maria Bartiromo's shows on Fox News Channel, iSpot says ad-spend share of voice was around 0.55% to 0.65% over the last few years. What does this mean going forward?Wed, 09 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/417729/maria-bartiromos-fox-exit-reading-business-ad-s.htmlhttps://www.mediapost.com/publications/article/417694/are-sports-wagering-and-prediction-markets-going-t.htmlPrediction markets Kalshi and Polymarket don't have the NFL's seal of approval to use the league logo in their marketing and advertising during live NFL game coverage. Sports-wagering companies DraftKings and FanDuel have that.Tue, 08 Sep 2026 10:28:59 -0400https://www.mediapost.com/publications/article/417694/are-sports-wagering-and-prediction-markets-going-t.htmlhttps://www.mediapost.com/publications/article/417656/niche-streamers-taking-share-from-the-big-guys.htmlOverall, specialized streaming services grew to a collective 42 million paying subscribers for the first six months of 2026 - a 14% improvement vs. a year ago, says subscription streaming researcher Antenna.Fri, 04 Sep 2026 12:44:17 -0400https://www.mediapost.com/publications/article/417656/niche-streamers-taking-share-from-the-big-guys.htmlhttps://www.mediapost.com/publications/article/417634/googles-ai-needs-throw-billions-to-hollywood-for.htmlGoogle wants to access characters, storylines, and content to help "train" its AI platforms. Reports say Google has had many introductory meetings with Hollywood studios.Thu, 03 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/417634/googles-ai-needs-throw-billions-to-hollywood-for.htmlhttps://www.mediapost.com/publications/article/417600/new-media-spin-more-trump-news-channel-attacks.htmlPublicly clashing with prominent news anchors reinforces Trump's messaging that mainstream media outlets are dishonest and biased against him.Wed, 02 Sep 2026 09:42:16 -0400https://www.mediapost.com/publications/article/417600/new-media-spin-more-trump-news-channel-attacks.htmlhttps://www.mediapost.com/publications/article/417563/anchors-away-local-news-shows-drifting-off-course.htmlThink about TV news shows without anchors and other elements viewers are accustomed to. E.W. Scripps is making a dramatic move in this direction.Tue, 01 Sep 2026 09:00:00 -0400https://www.mediapost.com/publications/article/417563/anchors-away-local-news-shows-drifting-off-course.htmlhttps://www.mediapost.com/publications/article/417530/cable-streaming-costs-a-necessity-but-with-optio.htmlThe survey, from doxoINSIGHTS, shows high-profile comparisons between the two, offering up what may be a new perspective on home necessity and optional discretionary spending: 74% of U.S. households have cable/satellite bills.Mon, 31 Aug 2026 12:50:01 -0400https://www.mediapost.com/publications/article/417530/cable-streaming-costs-a-necessity-but-with-optio.htmlhttps://www.mediapost.com/publications/article/417516/rnc-eyes-lowest-unit-price-not-yet.htmlThis looks to even up political advertising strength for the midterms because Republican political advertising coffers are much higher than the Democratic party's.Fri, 28 Aug 2026 08:00:00 -0400https://www.mediapost.com/publications/article/417516/rnc-eyes-lowest-unit-price-not-yet.htmlhttps://www.mediapost.com/publications/article/417488/nielsens-gauge-beyond-dash-what-are-we-missing.htmlThe Gauge currently does not offer granular results when it comes to individual premium platforms of its programming.Thu, 27 Aug 2026 10:00:00 -0400https://www.mediapost.com/publications/article/417488/nielsens-gauge-beyond-dash-what-are-we-missing.htmlhttps://www.mediapost.com/publications/article/417466/better-brand-sport-deals-throwing-a-dime-is-nee.htmlCIMM says: "Live sports audiences fluctuate substantially throughout broadcasts depending on game competitiveness, score margin, timing, narrative tension, and other contextual factors."Wed, 26 Aug 2026 09:33:30 -0400https://www.mediapost.com/publications/article/417466/better-brand-sport-deals-throwing-a-dime-is-nee.htmlhttps://www.mediapost.com/publications/article/417437/regal-regales-new-loyalty-film-program-no-streami.htmlRegal Entertainment Group says it is adding to its monthly membership options - 'Regal Rewards+' - which offers more flexibility. The price is in line with lower-cost premium streamer options which include limited advertising in TV and movie programming.Tue, 25 Aug 2026 09:00:00 -0400https://www.mediapost.com/publications/article/417437/regal-regales-new-loyalty-film-program-no-streami.htmlhttps://www.mediapost.com/publications/article/417406/whats-anti-competitive-and-not-in-paramount-w.htmlCalifornia AG Rob Bonta explains why the suit focuses only on certain entertainment areas: movies and cable TV.Mon, 24 Aug 2026 10:59:22 -0400https://www.mediapost.com/publications/article/417406/whats-anti-competitive-and-not-in-paramount-w.htmlhttps://www.mediapost.com/publications/article/417375/chartercox-merger-more-pressure-on-already-hard.html"Cable operators are no longer reliable engines of indefinitely expanding retransmission revenue," says Tim Hanlon, founder/CEO of media consulting firm, Vertere Group.Fri, 21 Aug 2026 10:29:12 -0400https://www.mediapost.com/publications/article/417375/chartercox-merger-more-pressure-on-already-hard.htmlhttps://www.mediapost.com/publications/article/417349/sports-fans-resort-to-more-piracy-for-live-streami.htmlStatista says "live sports piracy" is the fastest-growing digital piracy segment.Thu, 20 Aug 2026 11:00:13 -0400https://www.mediapost.com/publications/article/417349/sports-fans-resort-to-more-piracy-for-live-streami.htmlhttps://www.mediapost.com/publications/article/417320/disney-abcs-new-suit-against-fcc-cites-freedom-of.htmlAre President Trump and his FCC-directed efforts missing the point, especially considering where the next generation gets its news content?Wed, 19 Aug 2026 11:00:00 -0400https://www.mediapost.com/publications/article/417320/disney-abcs-new-suit-against-fcc-cites-freedom-of.htmlhttps://www.mediapost.com/publications/article/417283/define-youtube-is-it-tv-not-everyone-thinks-so.htmlYouTube's share of streaming TV viewing time is a big 28%, versus its streaming TV advertising share, which is 12%, according to Cross Screen Media.Tue, 18 Aug 2026 10:00:00 -0400https://www.mediapost.com/publications/article/417283/define-youtube-is-it-tv-not-everyone-thinks-so.htmlhttps://www.mediapost.com/publications/article/417253/sports-incoming-squeezing-out-prime-time-scripte.htmlLive sports continues to gain a bigger foothold - and squeeze out traditional prime-time programming on linear broadcast TV networks. NFL games have been going in that direction.Mon, 17 Aug 2026 08:00:00 -0400https://www.mediapost.com/publications/article/417253/sports-incoming-squeezing-out-prime-time-scripte.htmlhttps://www.mediapost.com/publications/article/417232/nfl-reach-having-broadcast-networks-is-pr-key.html"The NFL values a few things more than most. One of them is reach," says David Berson, president of CBS Sports. "That means an awful lot to them." The next round of contracts could see a still significant 50% hike.Fri, 14 Aug 2026 09:46:21 -0400https://www.mediapost.com/publications/article/417232/nfl-reach-having-broadcast-networks-is-pr-key.htmlhttps://www.mediapost.com/publications/article/417206/ctv-growth-social-search-are-in-its-sights.htmlOne analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue to see rapid growth. How long can this continue?Thu, 13 Aug 2026 09:00:00 -0400https://www.mediapost.com/publications/article/417206/ctv-growth-social-search-are-in-its-sights.htmlhttps://www.mediapost.com/publications/article/417167/disney-isnt-late-to-the-fast-party-new-party-fa.htmlDisney is beginning to look at starting up FAST channels - against legacy media competitors Fox (with Tubi) and Paramount (Pluto TV), which have been in the business for a number of years.Wed, 12 Aug 2026 10:22:28 -0400https://www.mediapost.com/publications/article/417167/disney-isnt-late-to-the-fast-party-new-party-fa.htmlhttps://www.mediapost.com/publications/article/417142/can-the-trade-desk-fend-off-a-new-digital-media-pu.htmlAWS recently made a deal with WBD to expand their partnership for agentic AI-based ad technology, which creates an entirely new architecture on core AWS solutions.Tue, 11 Aug 2026 08:42:40 -0400https://www.mediapost.com/publications/article/417142/can-the-trade-desk-fend-off-a-new-digital-media-pu.htmlhttps://www.mediapost.com/publications/article/417097/nfl-wants-more-from-tv-streamers-may-have-to-wai.htmlTwo of the NFL's biggest deals with CBS and Fox have essentially balked or stalled on its early effort to push for a shocking 50-60% increase, per the existing option by the league to renegotiate its current long-term deals.Mon, 10 Aug 2026 10:27:32 -0400https://www.mediapost.com/publications/article/417097/nfl-wants-more-from-tv-streamers-may-have-to-wai.htmlhttps://www.mediapost.com/publications/article/417069/disneys-fandom-move-open-ais-sora-out-tiktok-i.htmlWhat are the risks - and will it help curb misuse of Disney's intellectual property? Fans and now online creators were using Disney characters in inappropriate ways long before AI and other tools emerged.Fri, 07 Aug 2026 10:16:44 -0400https://www.mediapost.com/publications/article/417069/disneys-fandom-move-open-ais-sora-out-tiktok-i.html