https://www.mediapost.com/Noneen-usFri, 17 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414351/apple-tv-when-will-ad-revenue-be-part-of-the-plan.htmlApple is moving to bring advertising to Apple Maps. The largest source of ad revenue now comes from app developers buying advertising on the App Store.Fri, 17 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414351/apple-tv-when-will-ad-revenue-be-part-of-the-plan.htmlhttps://www.mediapost.com/publications/article/414331/paramount-wbd-merger-theater-owners-expect-even-t.htmlOne persistent issue for movie theater owners since the dawn of the premium streaming age is movies moving too quickly from theaters to streaming.Thu, 16 Apr 2026 09:31:42 -0400https://www.mediapost.com/publications/article/414331/paramount-wbd-merger-theater-owners-expect-even-t.htmlhttps://www.mediapost.com/publications/article/414291/can-hollywood-talent-creative-impact-paramount-wb.htmlAn open letter in "The New York Times" cast major concern on what the merger means for the business. What comes next?Wed, 15 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414291/can-hollywood-talent-creative-impact-paramount-wb.htmlhttps://www.mediapost.com/publications/article/414255/streaming-program-price-thousands-of-shows-few-t.htmlThe main issue is whether consumers are paying too much for content they will never watch in return for a few shows they cannot do without.Tue, 14 Apr 2026 13:45:24 -0400https://www.mediapost.com/publications/article/414255/streaming-program-price-thousands-of-shows-few-t.htmlhttps://www.mediapost.com/publications/article/414161/deeper-influencer-messaging-for-linears-old-schoo.htmlThe premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real or perceived "trust."Mon, 13 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414161/deeper-influencer-messaging-for-linears-old-schoo.htmlhttps://www.mediapost.com/publications/article/414207/offside-trump-admin-steps-over-nfl-media-line.htmlAnalysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that?Fri, 10 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414207/offside-trump-admin-steps-over-nfl-media-line.htmlhttps://www.mediapost.com/publications/article/414156/prediction-markets-do-networks-need-more-transpar.htmlPrediction platform Kalshi has now struck a sponsorship-content deal with Fox Corp. for Fox News Channel, Fox Business, Fox Weather and Fox Nation - adding to its list of other network deals.Thu, 09 Apr 2026 11:17:50 -0400https://www.mediapost.com/publications/article/414156/prediction-markets-do-networks-need-more-transpar.htmlhttps://www.mediapost.com/publications/article/414100/openai-disney-looking-to-save-part-of-deal.htmlWhat was the real reason to pull the plug on the deal between OpenAI and Disney? "Compute" power issues or creative copyright and "brand safety" concerns?Wed, 08 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414100/openai-disney-looking-to-save-part-of-deal.htmlhttps://www.mediapost.com/publications/article/414102/billionaires-owning-the-media-but-do-they-rename.htmlBillionaires and other entities have been enamored with the media through the years. In 1996, Microsoft entered into a 50-50 partnership in NBCU's upcoming cable TV news network.Tue, 07 Apr 2026 09:00:00 -0400https://www.mediapost.com/publications/article/414102/billionaires-owning-the-media-but-do-they-rename.htmlhttps://www.mediapost.com/publications/article/414072/the-nfl-spread-the-wealth-supply-and-demand.htmlIn adding a 'Thanksgiving Eve' game, the NFL seems now to be toying with expanding to... Wednesdays?Mon, 06 Apr 2026 09:12:41 -0400https://www.mediapost.com/publications/article/414072/the-nfl-spread-the-wealth-supply-and-demand.htmlhttps://www.mediapost.com/publications/article/414041/an-agentic-upfront-what-about-transparency.htmlWill buying and selling AI agents really talk with each other? The battle of the agentic AI agents is only beginning.Fri, 03 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414041/an-agentic-upfront-what-about-transparency.htmlhttps://www.mediapost.com/publications/article/414008/unscripted-troubles-started-long-before-the-bache.htmlTV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content.Thu, 02 Apr 2026 09:37:02 -0400https://www.mediapost.com/publications/article/414008/unscripted-troubles-started-long-before-the-bache.htmlhttps://www.mediapost.com/publications/article/413968/tv-station-concerns-more-digital-first-media-taki.htmlTV station groups have formalized their concerns in comments filed with the FCC as it opens a review of live sports moving more to premium streamers, away from TV-networks/TV station-based legacy media companies.Wed, 01 Apr 2026 12:00:52 -0400https://www.mediapost.com/publications/article/413968/tv-station-concerns-more-digital-first-media-taki.htmlhttps://www.mediapost.com/publications/article/413938/amazon-mgm-shocks-with-massive-original-movie-open.htmlAnalysts believe this original, family-friendly sci-fi, real-life action movie is fueling new excitement that original theatrical movie content is still alive and well.Tue, 31 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413938/amazon-mgm-shocks-with-massive-original-movie-open.htmlhttps://www.mediapost.com/publications/article/413904/netflix-hikes-prices-after-losing-wbd-good-for-in.htmlCould the flurry of recent business and consumer news coverage of Paramount buying WBD - and ultimately beating out a Netflix deal - be a factor?Mon, 30 Mar 2026 09:00:00 -0400https://www.mediapost.com/publications/article/413904/netflix-hikes-prices-after-losing-wbd-good-for-in.htmlhttps://www.mediapost.com/publications/article/413881/bachelorette-redo-whats-left-for-unscripted-r.htmlWe are seeing real-life contestants on unscripted shows with real-life anger issues - on and off air. Where do reality shows go from here?Fri, 27 Mar 2026 12:10:58 -0400https://www.mediapost.com/publications/article/413881/bachelorette-redo-whats-left-for-unscripted-r.htmlhttps://www.mediapost.com/publications/article/413839/openai-dumps-sora-will-disney-find-another-way.htmlAnalysts believe OpenAI is looking to dramatically cut back big, money-losing future growth businesses with huge capital expenditures in preparation for its public stock market offering later this year.Thu, 26 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413839/openai-dumps-sora-will-disney-find-another-way.htmlhttps://www.mediapost.com/publications/article/413798/trade-desk-concerns-does-ctv-brand-attraction-hav.htmlThe Trade Desk has been impacted over a highly public condemnation by Publicis due to a "failed" audit. Where does CTV fit in?Wed, 25 Mar 2026 09:00:00 -0400https://www.mediapost.com/publications/article/413798/trade-desk-concerns-does-ctv-brand-attraction-hav.htmlhttps://www.mediapost.com/publications/article/413739/federal-pressure-on-tv-news-hard-to-do-but-threa.htmlRecently, there have been perceived threats from FCC Commissioner Brendan Carr over news distortion and hints of license removals. The problem is in proving any of this.Tue, 24 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413739/federal-pressure-on-tv-news-hard-to-do-but-threa.htmlhttps://www.mediapost.com/publications/article/413652/the-bachelorette-pulled-brands-buying-into-iffy.html"Unscripted" TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior before or during productions cause problems for producers.Mon, 23 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413652/the-bachelorette-pulled-brands-buying-into-iffy.htmlhttps://www.mediapost.com/publications/article/413615/streamers-brands-reach-far-and-wide-for-sports-co.htmlA report from SponsorUnited says that in 2025, women's sports leagues including the WNBA, NWSL, WTA, and LPGA had a combined 5,372 sponsorship deals --- three-and-a-half times the growth rate of men's sports leagues and sports programming.Fri, 20 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413615/streamers-brands-reach-far-and-wide-for-sports-co.htmlhttps://www.mediapost.com/publications/article/413576/as-damaro-steps-in-big-changes-ahead-for-disney.htmlNew CEO Josh D'Amaro may need to revisit the idea of selling/spinning off Disney's cable TV networks - including ESPN.Thu, 19 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413576/as-damaro-steps-in-big-changes-ahead-for-disney.htmlhttps://www.mediapost.com/publications/article/413545/five-or-10-years-from-now-what-splash-will-netfli.htmlShould Netflix look more to live sports, gaming, and video podcasts? Yes. But with its interest in WBD, we may get a hint of something else.Wed, 18 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413545/five-or-10-years-from-now-what-splash-will-netfli.htmlhttps://www.mediapost.com/publications/article/413512/nbcu-ends-first-run-biz-daytime-talkers-still-w.htmlNBCU is the first major movie/TV company to abandon the business of offering "first-run" syndicated scripted and unscripted programming.Tue, 17 Mar 2026 09:00:00 -0400https://www.mediapost.com/publications/article/413512/nbcu-ends-first-run-biz-daytime-talkers-still-w.htmlhttps://www.mediapost.com/publications/article/413474/microdramas-can-they-turn-the-tables-and-living.htmlShort-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.Mon, 16 Mar 2026 09:00:00 -0400https://www.mediapost.com/publications/article/413474/microdramas-can-they-turn-the-tables-and-living.htmlhttps://www.mediapost.com/publications/article/413440/streaming-movie-ding-universals-films-are-theat.htmlStarting next year, Universal Pictures will extend the theatrical window for new release movies to five weekends this year (around 35 days), and seven weekends (around 49 days) in 2027, according to a New York Times report.Fri, 13 Mar 2026 11:15:59 -0400https://www.mediapost.com/publications/article/413440/streaming-movie-ding-universals-films-are-theat.htmlhttps://www.mediapost.com/publications/article/413415/living-room-video-ad-blinking-youtube-tops-4-lega.htmlYouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates.Thu, 12 Mar 2026 12:26:25 -0400https://www.mediapost.com/publications/article/413415/living-room-video-ad-blinking-youtube-tops-4-lega.htmlhttps://www.mediapost.com/publications/article/413373/warner-bros-deal-history-storylines-are-not-happ.htmlBusiness deals for Warner Bros. are not uplifting movie-like stories to recite.Wed, 11 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413373/warner-bros-deal-history-storylines-are-not-happ.htmlhttps://www.mediapost.com/publications/article/413334/concerns-arise-over-local-ad-inventory-with-nfl-o.htmlIt's a different story for the NBA, NHL, and MLB with the slow demise of regional sports cable networks like Main Street Sports Group (formerly the Diamond Sports Group's Bally Sports RSNs). Station groups have made local team deals.Tue, 10 Mar 2026 10:09:19 -0400https://www.mediapost.com/publications/article/413334/concerns-arise-over-local-ad-inventory-with-nfl-o.htmlhttps://www.mediapost.com/publications/article/413304/the-truth-of-paramounts-cnn-takeover.htmlParamount Skydance has an answer as to what will happen when it takes over CNN and combines it with CBS -- truth and trust. Considering recent moves, is it something consumers and advertisers might need to examine further?Mon, 09 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413304/the-truth-of-paramounts-cnn-takeover.html