https://www.mediapost.com/Noneen-usMon, 12 Oct 2026 13:34:51 -0400https://www.mediapost.com/publications/article/418639/battle-for-creators-brand-safety-on-youtube-net.htmlSome high-producing creators have moved to Netflix on a non-exclusive basis, leading YouTube execs to tell those creators they could receive less promotion if not losing their brand deals overall, according to reports.Mon, 12 Oct 2026 13:34:51 -0400https://www.mediapost.com/publications/article/418639/battle-for-creators-brand-safety-on-youtube-net.htmlhttps://www.mediapost.com/publications/article/418599/fccs-station-cap-decision-tv-jobs-vs-cable-bill.htmlProponents of the move say it would give the biggest TV station groups massive control - perhaps to compete with local digital media and social media and gain more control of local ad markets.Fri, 09 Oct 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418599/fccs-station-cap-decision-tv-jobs-vs-cable-bill.htmlhttps://www.mediapost.com/publications/article/418566/as-studios-pour-billions-into-content-how-will-we.htmlCompanies like Netflix and Walt Disney still spend around $20 billion on TV and film production per year, with others spending at least $15 billion.Thu, 08 Oct 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418566/as-studios-pour-billions-into-content-how-will-we.htmlhttps://www.mediapost.com/publications/article/418533/is-skydances-dominant-tv-ad-share-enough.htmlThe overall television ad marketplace is stagnant. But isn't streaming/CTV still a rapidly growing business?Wed, 07 Oct 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418533/is-skydances-dominant-tv-ad-share-enough.htmlhttps://www.mediapost.com/publications/article/418501/under-skydance-moving-beyond-cbs-cnn.htmlSkydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating news platforms.Tue, 06 Oct 2026 00:00:00 -0400https://www.mediapost.com/publications/article/418501/under-skydance-moving-beyond-cbs-cnn.htmlhttps://www.mediapost.com/publications/article/418467/still-alive-kimmel-gets-another-year.htmlDisney executives are frank about the tough market conditions, which took down CBS' 'Late Show with Stephen Colbert' earlier this year, according to senior network execs.Mon, 05 Oct 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418467/still-alive-kimmel-gets-another-year.htmlhttps://www.mediapost.com/publications/article/418432/not-youtube-or-paramount-wbd-what-is-netflix-n.htmlRecent Netflix moves aren't working so well - especially live programming, which is around 5% of its annual content spend.Fri, 02 Oct 2026 09:44:06 -0400https://www.mediapost.com/publications/article/418432/not-youtube-or-paramount-wbd-what-is-netflix-n.htmlhttps://www.mediapost.com/publications/article/418399/new-college-sports-bill-scoring-benefits-for-bran.htmlThe focus is Name, Image, and Likeness (NIL) deals - ones approved by a 2021 NCAA policy. Good news for sports-related TV businesses - brands and networks.Thu, 01 Oct 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418399/new-college-sports-bill-scoring-benefits-for-bran.htmlhttps://www.mediapost.com/publications/article/418374/could-ai-create-its-own-messaging-and-air-it-on.htmlCould AI create some brand messaging and find a way to air it on the networks - without permission?Wed, 30 Sep 2026 09:39:44 -0400https://www.mediapost.com/publications/article/418374/could-ai-create-its-own-messaging-and-air-it-on.htmlhttps://www.mediapost.com/publications/article/418339/microdramas-on-network-tv-not-likely-but-other-e.htmlLate last year Owl & Co. projected the global microdrama app market outside of China would hit $3 billion, largely driven by video apps ReelShort and DramaBox.Tue, 29 Sep 2026 12:57:34 -0400https://www.mediapost.com/publications/article/418339/microdramas-on-network-tv-not-likely-but-other-e.htmlhttps://www.mediapost.com/publications/article/418304/streaming-show-renewals-harder-to-come-by.htmlData from Luminate shows that existing broadcast TV series had a 75% and 68% renewal rate in 2025 and 2024, respectively.Mon, 28 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418304/streaming-show-renewals-harder-to-come-by.htmlhttps://www.mediapost.com/publications/article/418272/hbo-max-paramount-what-will-the-combo-really-b.htmlMerging the two companies' streaming platforms into one to get greater scale may be challenging. How will consumers judge this possible streaming combination?Fri, 25 Sep 2026 11:38:03 -0400https://www.mediapost.com/publications/article/418272/hbo-max-paramount-what-will-the-combo-really-b.htmlhttps://www.mediapost.com/publications/article/418235/the-facts-for-trump-tv-not-even-an-apprentice-s.htmlIt's not surprising that the start of this 24/7 livestream channel on YouTube began just after President Trump posted that he was banning CNN, MS Now, and Politico from the White House.Thu, 24 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418235/the-facts-for-trump-tv-not-even-an-apprentice-s.htmlhttps://www.mediapost.com/publications/article/418165/your-attention-please-out-of-hand-or-out-of-h.htmlExperts say we need to segment the time a person is in proximity to a screen - 'dwell' time' - from the actual 'attention' span. This is key for marketers.Wed, 23 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418165/your-attention-please-out-of-hand-or-out-of-h.htmlhttps://www.mediapost.com/publications/article/418178/paramount-settles-can-it-operate-with-many-long-t.htmlCan the company hold on with these restrictions for five years? And what happens after that?Tue, 22 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418178/paramount-settles-can-it-operate-with-many-long-t.htmlhttps://www.mediapost.com/publications/article/418121/netflix-viewers-and-turning-off-what-turns-them.htmlWells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premium streamer has had for some time. What's the real fix?Mon, 21 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418121/netflix-viewers-and-turning-off-what-turns-them.htmlhttps://www.mediapost.com/publications/article/418090/should-elusive-streamer-brands-just-focus-on-the.htmlIf consumers increasingly have no favorite "brands," what does this mean for streaming platforms? Are brands really just about the show?Fri, 18 Sep 2026 15:09:34 -0400https://www.mediapost.com/publications/article/418090/should-elusive-streamer-brands-just-focus-on-the.htmlhttps://www.mediapost.com/publications/article/418051/apple-touts-big-emmy-wins-will-marketing-do-a-big.htmlPremium streamer Apple keeps working under the radar of the big players - including Netflix, Prime Video, HBO Max and Disney+ - in scoring major awards.Thu, 17 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418051/apple-touts-big-emmy-wins-will-marketing-do-a-big.htmlhttps://www.mediapost.com/publications/article/418014/box-office-surges-what-about-movie-theater-ticke.htmlFrom Jan. 1-Aug. 16 this year, 568.4 million tickets were sold in U.S. movie theaters - a 30% decline vs. the same period in 2019, before the COVID-19 pandemic.Wed, 16 Sep 2026 12:04:49 -0400https://www.mediapost.com/publications/article/418014/box-office-surges-what-about-movie-theater-ticke.htmlhttps://www.mediapost.com/publications/article/417946/still-old-school-tv-ad-measures-digital-clicks.htmlAds with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. ads with the least clicks. What does this mean for traditional TV advertising?Tue, 15 Sep 2026 09:23:24 -0400https://www.mediapost.com/publications/article/417946/still-old-school-tv-ad-measures-digital-clicks.htmlhttps://www.mediapost.com/publications/article/417824/streamers-add-ad-minutes-do-viewers-mind.htmlTop streamers have added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in ad-supported streaming tiers has not gone unnoticed:Mon, 14 Sep 2026 12:32:56 -0400https://www.mediapost.com/publications/article/417824/streamers-add-ad-minutes-do-viewers-mind.htmlhttps://www.mediapost.com/publications/article/417786/summer-box-office-blockbusters-good-news-for-stre.htmlSummer blockbusters are strong marketing teasers for TV subscribers - especially 'churners.' This builds on a level of brand awareness money can't buy, according to analysts.Fri, 11 Sep 2026 09:00:00 -0400https://www.mediapost.com/publications/article/417786/summer-box-office-blockbusters-good-news-for-stre.htmlhttps://www.mediapost.com/publications/article/417756/netflix-now-welcome-to-theatrical-movieland-for.htmlNetflix will report box-office revenue for six upcoming theatrical movies, as well as seeing much longer theatrical runs than its typical theatrical releases in the past.Thu, 10 Sep 2026 09:00:00 -0400https://www.mediapost.com/publications/article/417756/netflix-now-welcome-to-theatrical-movieland-for.htmlhttps://www.mediapost.com/publications/article/417729/maria-bartiromos-fox-exit-reading-business-ad-s.htmlFor Maria Bartiromo's shows on Fox News Channel, iSpot says ad-spend share of voice was around 0.55% to 0.65% over the last few years. What does this mean going forward?Wed, 09 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/417729/maria-bartiromos-fox-exit-reading-business-ad-s.htmlhttps://www.mediapost.com/publications/article/417694/are-sports-wagering-and-prediction-markets-going-t.htmlPrediction markets Kalshi and Polymarket don't have the NFL's seal of approval to use the league logo in their marketing and advertising during live NFL game coverage. Sports-wagering companies DraftKings and FanDuel have that.Tue, 08 Sep 2026 10:28:59 -0400https://www.mediapost.com/publications/article/417694/are-sports-wagering-and-prediction-markets-going-t.htmlhttps://www.mediapost.com/publications/article/417656/niche-streamers-taking-share-from-the-big-guys.htmlOverall, specialized streaming services grew to a collective 42 million paying subscribers for the first six months of 2026 - a 14% improvement vs. a year ago, says subscription streaming researcher Antenna.Fri, 04 Sep 2026 12:44:17 -0400https://www.mediapost.com/publications/article/417656/niche-streamers-taking-share-from-the-big-guys.htmlhttps://www.mediapost.com/publications/article/417634/googles-ai-needs-throw-billions-to-hollywood-for.htmlGoogle wants to access characters, storylines, and content to help "train" its AI platforms. Reports say Google has had many introductory meetings with Hollywood studios.Thu, 03 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/417634/googles-ai-needs-throw-billions-to-hollywood-for.htmlhttps://www.mediapost.com/publications/article/417600/new-media-spin-more-trump-news-channel-attacks.htmlPublicly clashing with prominent news anchors reinforces Trump's messaging that mainstream media outlets are dishonest and biased against him.Wed, 02 Sep 2026 09:42:16 -0400https://www.mediapost.com/publications/article/417600/new-media-spin-more-trump-news-channel-attacks.htmlhttps://www.mediapost.com/publications/article/417563/anchors-away-local-news-shows-drifting-off-course.htmlThink about TV news shows without anchors and other elements viewers are accustomed to. E.W. Scripps is making a dramatic move in this direction.Tue, 01 Sep 2026 09:00:00 -0400https://www.mediapost.com/publications/article/417563/anchors-away-local-news-shows-drifting-off-course.htmlhttps://www.mediapost.com/publications/article/417530/cable-streaming-costs-a-necessity-but-with-optio.htmlThe survey, from doxoINSIGHTS, shows high-profile comparisons between the two, offering up what may be a new perspective on home necessity and optional discretionary spending: 74% of U.S. households have cable/satellite bills.Mon, 31 Aug 2026 12:50:01 -0400https://www.mediapost.com/publications/article/417530/cable-streaming-costs-a-necessity-but-with-optio.html