https://www.mediapost.com/Noneen-usTue, 28 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414622/two-screens-of-content-at-the-same-time-one-is.htmlMultitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially for young consumers. YouTube is on one of those screens.Tue, 28 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414622/two-screens-of-content-at-the-same-time-one-is.htmlhttps://www.mediapost.com/publications/article/414574/whats-a-network-without-scripted-unscripted-sh.htmlLightShed Partners media analyst Rich Greenfield posed the question: What if a network stopped producing and airing non-sports scripted and unscripted entertainment programming?Mon, 27 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414574/whats-a-network-without-scripted-unscripted-sh.htmlhttps://www.mediapost.com/publications/article/414540/peacock-not-profitable-but-getting-closer-buzzie.htmlComcast CFO Jason Armstrong said rising gains reflect "a meaningful inflection point, with Peacock expected to approach profitability" - possibly by Q2.Fri, 24 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414540/peacock-not-profitable-but-getting-closer-buzzie.htmlhttps://www.mediapost.com/publications/article/414516/netflix-future-content-wasnt-about-wbd-what-ab.htmlNetflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy.Thu, 23 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414516/netflix-future-content-wasnt-about-wbd-what-ab.htmlhttps://www.mediapost.com/publications/article/414468/apple-focuses-on-hardware-thinking-big-screens.htmlApple is already looking at the next step, not just with fully enabled AI in iPhones, but other physical products where AI will show off its use.Wed, 22 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414468/apple-focuses-on-hardware-thinking-big-screens.htmlhttps://www.mediapost.com/publications/article/414444/define-youtubes-brand-more-a-premium-streamer.htmlOn the back of YouTube's NFL Sunday Ticket package of out-of-market games, it is angling to grab five exclusive NFL regular-season games, according to reports.Tue, 21 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414444/define-youtubes-brand-more-a-premium-streamer.htmlhttps://www.mediapost.com/publications/article/414394/paramount-meets-advertisers-whats-up-with-upfron.htmlA Paramount-WBD combo would seem to carry more clout with advertisers starting later this year if the deal is completed by the fall.Mon, 20 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414394/paramount-meets-advertisers-whats-up-with-upfron.htmlhttps://www.mediapost.com/publications/article/414351/apple-tv-when-will-ad-revenue-be-part-of-the-plan.htmlApple is moving to bring advertising to Apple Maps. The largest source of ad revenue now comes from app developers buying advertising on the App Store.Fri, 17 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414351/apple-tv-when-will-ad-revenue-be-part-of-the-plan.htmlhttps://www.mediapost.com/publications/article/414331/paramount-wbd-merger-theater-owners-expect-even-t.htmlOne persistent issue for movie theater owners since the dawn of the premium streaming age is movies moving too quickly from theaters to streaming.Thu, 16 Apr 2026 09:31:42 -0400https://www.mediapost.com/publications/article/414331/paramount-wbd-merger-theater-owners-expect-even-t.htmlhttps://www.mediapost.com/publications/article/414291/can-hollywood-talent-creative-impact-paramount-wb.htmlAn open letter in "The New York Times" cast major concern on what the merger means for the business. What comes next?Wed, 15 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414291/can-hollywood-talent-creative-impact-paramount-wb.htmlhttps://www.mediapost.com/publications/article/414255/streaming-program-price-thousands-of-shows-few-t.htmlThe main issue is whether consumers are paying too much for content they will never watch in return for a few shows they cannot do without.Tue, 14 Apr 2026 13:45:24 -0400https://www.mediapost.com/publications/article/414255/streaming-program-price-thousands-of-shows-few-t.htmlhttps://www.mediapost.com/publications/article/414161/deeper-influencer-messaging-for-linears-old-schoo.htmlThe premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real or perceived "trust."Mon, 13 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414161/deeper-influencer-messaging-for-linears-old-schoo.htmlhttps://www.mediapost.com/publications/article/414207/offside-trump-admin-steps-over-nfl-media-line.htmlAnalysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that?Fri, 10 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414207/offside-trump-admin-steps-over-nfl-media-line.htmlhttps://www.mediapost.com/publications/article/414156/prediction-markets-do-networks-need-more-transpar.htmlPrediction platform Kalshi has now struck a sponsorship-content deal with Fox Corp. for Fox News Channel, Fox Business, Fox Weather and Fox Nation - adding to its list of other network deals.Thu, 09 Apr 2026 11:17:50 -0400https://www.mediapost.com/publications/article/414156/prediction-markets-do-networks-need-more-transpar.htmlhttps://www.mediapost.com/publications/article/414100/openai-disney-looking-to-save-part-of-deal.htmlWhat was the real reason to pull the plug on the deal between OpenAI and Disney? "Compute" power issues or creative copyright and "brand safety" concerns?Wed, 08 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414100/openai-disney-looking-to-save-part-of-deal.htmlhttps://www.mediapost.com/publications/article/414102/billionaires-owning-the-media-but-do-they-rename.htmlBillionaires and other entities have been enamored with the media through the years. In 1996, Microsoft entered into a 50-50 partnership in NBCU's upcoming cable TV news network.Tue, 07 Apr 2026 09:00:00 -0400https://www.mediapost.com/publications/article/414102/billionaires-owning-the-media-but-do-they-rename.htmlhttps://www.mediapost.com/publications/article/414072/the-nfl-spread-the-wealth-supply-and-demand.htmlIn adding a 'Thanksgiving Eve' game, the NFL seems now to be toying with expanding to... Wednesdays?Mon, 06 Apr 2026 09:12:41 -0400https://www.mediapost.com/publications/article/414072/the-nfl-spread-the-wealth-supply-and-demand.htmlhttps://www.mediapost.com/publications/article/414041/an-agentic-upfront-what-about-transparency.htmlWill buying and selling AI agents really talk with each other? The battle of the agentic AI agents is only beginning.Fri, 03 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414041/an-agentic-upfront-what-about-transparency.htmlhttps://www.mediapost.com/publications/article/414008/unscripted-troubles-started-long-before-the-bache.htmlTV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content.Thu, 02 Apr 2026 09:37:02 -0400https://www.mediapost.com/publications/article/414008/unscripted-troubles-started-long-before-the-bache.htmlhttps://www.mediapost.com/publications/article/413968/tv-station-concerns-more-digital-first-media-taki.htmlTV station groups have formalized their concerns in comments filed with the FCC as it opens a review of live sports moving more to premium streamers, away from TV-networks/TV station-based legacy media companies.Wed, 01 Apr 2026 12:00:52 -0400https://www.mediapost.com/publications/article/413968/tv-station-concerns-more-digital-first-media-taki.htmlhttps://www.mediapost.com/publications/article/413938/amazon-mgm-shocks-with-massive-original-movie-open.htmlAnalysts believe this original, family-friendly sci-fi, real-life action movie is fueling new excitement that original theatrical movie content is still alive and well.Tue, 31 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413938/amazon-mgm-shocks-with-massive-original-movie-open.htmlhttps://www.mediapost.com/publications/article/413904/netflix-hikes-prices-after-losing-wbd-good-for-in.htmlCould the flurry of recent business and consumer news coverage of Paramount buying WBD - and ultimately beating out a Netflix deal - be a factor?Mon, 30 Mar 2026 09:00:00 -0400https://www.mediapost.com/publications/article/413904/netflix-hikes-prices-after-losing-wbd-good-for-in.htmlhttps://www.mediapost.com/publications/article/413881/bachelorette-redo-whats-left-for-unscripted-r.htmlWe are seeing real-life contestants on unscripted shows with real-life anger issues - on and off air. Where do reality shows go from here?Fri, 27 Mar 2026 12:10:58 -0400https://www.mediapost.com/publications/article/413881/bachelorette-redo-whats-left-for-unscripted-r.htmlhttps://www.mediapost.com/publications/article/413839/openai-dumps-sora-will-disney-find-another-way.htmlAnalysts believe OpenAI is looking to dramatically cut back big, money-losing future growth businesses with huge capital expenditures in preparation for its public stock market offering later this year.Thu, 26 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413839/openai-dumps-sora-will-disney-find-another-way.htmlhttps://www.mediapost.com/publications/article/413798/trade-desk-concerns-does-ctv-brand-attraction-hav.htmlThe Trade Desk has been impacted over a highly public condemnation by Publicis due to a "failed" audit. Where does CTV fit in?Wed, 25 Mar 2026 09:00:00 -0400https://www.mediapost.com/publications/article/413798/trade-desk-concerns-does-ctv-brand-attraction-hav.htmlhttps://www.mediapost.com/publications/article/413739/federal-pressure-on-tv-news-hard-to-do-but-threa.htmlRecently, there have been perceived threats from FCC Commissioner Brendan Carr over news distortion and hints of license removals. The problem is in proving any of this.Tue, 24 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413739/federal-pressure-on-tv-news-hard-to-do-but-threa.htmlhttps://www.mediapost.com/publications/article/413652/the-bachelorette-pulled-brands-buying-into-iffy.html"Unscripted" TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior before or during productions cause problems for producers.Mon, 23 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413652/the-bachelorette-pulled-brands-buying-into-iffy.htmlhttps://www.mediapost.com/publications/article/413615/streamers-brands-reach-far-and-wide-for-sports-co.htmlA report from SponsorUnited says that in 2025, women's sports leagues including the WNBA, NWSL, WTA, and LPGA had a combined 5,372 sponsorship deals --- three-and-a-half times the growth rate of men's sports leagues and sports programming.Fri, 20 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413615/streamers-brands-reach-far-and-wide-for-sports-co.htmlhttps://www.mediapost.com/publications/article/413576/as-damaro-steps-in-big-changes-ahead-for-disney.htmlNew CEO Josh D'Amaro may need to revisit the idea of selling/spinning off Disney's cable TV networks - including ESPN.Thu, 19 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413576/as-damaro-steps-in-big-changes-ahead-for-disney.htmlhttps://www.mediapost.com/publications/article/413545/five-or-10-years-from-now-what-splash-will-netfli.htmlShould Netflix look more to live sports, gaming, and video podcasts? Yes. But with its interest in WBD, we may get a hint of something else.Wed, 18 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413545/five-or-10-years-from-now-what-splash-will-netfli.html