https://www.mediapost.com/Noneen-usTue, 19 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/415159/rising-nfl-media-costs-where-do-consumers-fit-in.htmlThe NFL is now getting heat from federal regulators and others over possible antitrust business behavior, as media-rights deals are on the rise.Tue, 19 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/415159/rising-nfl-media-costs-where-do-consumers-fit-in.htmlhttps://www.mediapost.com/publications/article/415126/creator-journalism-better-label-shine-for-news.html"This creator journalism is not a sideshow. It is fast becoming the show," said Deborah Turness, who resigned from her position as CEO of BBC News in 2025. "If we have been wondering for years what would eventually replace the broadcast news mass media model, we are seeing the answer now."Mon, 18 May 2026 11:53:24 -0400https://www.mediapost.com/publications/article/415126/creator-journalism-better-label-shine-for-news.htmlhttps://www.mediapost.com/publications/article/415093/upfront-buzzwords-spike-interest-what-are-the-rea.htmlShowing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign.Fri, 15 May 2026 12:07:54 -0400https://www.mediapost.com/publications/article/415093/upfront-buzzwords-spike-interest-what-are-the-rea.htmlhttps://www.mediapost.com/publications/article/415055/bundling-youtube-upfront-pulling-all-media-budget.htmlAt its Brandcast upfront, YouTube execs talked about the platform's content foundation and creator content focus, distinguishing it in comparison to other channels.Thu, 14 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/415055/bundling-youtube-upfront-pulling-all-media-budget.htmlhttps://www.mediapost.com/publications/article/415030/upfront-sports-market-advertising-audience-scenar.htmlLeveraging live sports viewership helps pull in higher ad revenue across a platform's wide-ranging content. But more focus should be placed on future younger audiences, especially for legacy-owned streaming platforms.Wed, 13 May 2026 13:29:41 -0400https://www.mediapost.com/publications/article/415030/upfront-sports-market-advertising-audience-scenar.htmlhttps://www.mediapost.com/publications/article/414992/program-attention-what-about-media-buyers-att.htmlHow much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus - everywhere.Tue, 12 May 2026 10:43:27 -0400https://www.mediapost.com/publications/article/414992/program-attention-what-about-media-buyers-att.htmlhttps://www.mediapost.com/publications/article/414960/for-2026-local-tv-ad-trend-going-to-the-core.htmlLocal broadcasters say the marketplace is still "choppy." Scripps said weakness in the direct-response, performance brands due to "inflationary pressure and higher fuel costs have created some hesitation in the marketplace."Mon, 11 May 2026 13:11:05 -0400https://www.mediapost.com/publications/article/414960/for-2026-local-tv-ad-trend-going-to-the-core.htmlhttps://www.mediapost.com/publications/article/414917/movie-theaters-try-another-way-to-thrive-and-sur.htmlAMC Theatres is trying to find another way - using its big video screens and theaters when it is not using them for movies. How about live concert-like content performances?Fri, 08 May 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414917/movie-theaters-try-another-way-to-thrive-and-sur.htmlhttps://www.mediapost.com/publications/article/414872/cnn-still-in-the-headlines-thank-ted-turner.htmlTurner was a key figure in and owner of the budding cable TV network business, giving modern TV business of the time some necessary high-profile spin.Thu, 07 May 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414872/cnn-still-in-the-headlines-thank-ted-turner.htmlhttps://www.mediapost.com/publications/article/414836/co-viewing-for-the-big-screen-how-big-a-deal-is-t.htmlTV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program shows some key results for February.Wed, 06 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/414836/co-viewing-for-the-big-screen-how-big-a-deal-is-t.htmlhttps://www.mediapost.com/publications/article/414798/netflixs-narnia-magic-old-school-or-new-tricks.htmlNetflix is giving "Narnia: The Magician's Nephew" a regular 49- to-54-day exclusive theatrical window for its debut next year in February.Tue, 05 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/414798/netflixs-narnia-magic-old-school-or-new-tricks.htmlhttps://www.mediapost.com/publications/article/414761/more-eye-popping-mergers-ahead-comcast-and-charte.htmlWhy this deal? Video subscriptions, which have been declining for nearly 15 years - and helping to bolster a weakening, declining broadband business.Mon, 04 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/414761/more-eye-popping-mergers-ahead-comcast-and-charte.htmlhttps://www.mediapost.com/publications/article/414725/better-be-soon-more-kimmel-zingers-for-trump.htmlThis comes as the FCC makes an unprecedented move to do an early broadcast license review of eight ABC-owned television stations.Fri, 01 May 2026 09:36:18 -0400https://www.mediapost.com/publications/article/414725/better-be-soon-more-kimmel-zingers-for-trump.htmlhttps://www.mediapost.com/publications/article/414693/rokus-low-priced-howdy-platform-wants-to-make-f.htmlRoku's Howdy platform costs $2.99 a month for ad-free movies and TV shows. Antenna says Howdy has steadily grown to reach one million subscribers.Thu, 30 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414693/rokus-low-priced-howdy-platform-wants-to-make-f.htmlhttps://www.mediapost.com/publications/article/414654/kimmel-a-new-political-comedy-battle-or-somethi.htmlOne might guess under a new Disney leadership, the company is a bit more battle-tested. Kimmel has continued, with his political satire.Wed, 29 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414654/kimmel-a-new-political-comedy-battle-or-somethi.htmlhttps://www.mediapost.com/publications/article/414622/two-screens-of-content-at-the-same-time-youtube.htmlMultitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially for young consumers. YouTube is on one of those screens.Tue, 28 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414622/two-screens-of-content-at-the-same-time-youtube.htmlhttps://www.mediapost.com/publications/article/414574/whats-a-network-without-scripted-unscripted-sh.htmlLightShed Partners media analyst Rich Greenfield posed the question: What if a network stopped producing and airing non-sports scripted and unscripted entertainment programming?Mon, 27 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414574/whats-a-network-without-scripted-unscripted-sh.htmlhttps://www.mediapost.com/publications/article/414540/peacock-not-profitable-but-getting-closer-buzzie.htmlComcast CFO Jason Armstrong said rising gains reflect "a meaningful inflection point, with Peacock expected to approach profitability" - possibly by Q2.Fri, 24 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414540/peacock-not-profitable-but-getting-closer-buzzie.htmlhttps://www.mediapost.com/publications/article/414516/netflix-future-content-wasnt-about-wbd-what-ab.htmlNetflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy.Thu, 23 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414516/netflix-future-content-wasnt-about-wbd-what-ab.htmlhttps://www.mediapost.com/publications/article/414468/apple-focuses-on-hardware-thinking-big-screens.htmlApple is already looking at the next step, not just with fully enabled AI in iPhones, but other physical products where AI will show off its use.Wed, 22 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414468/apple-focuses-on-hardware-thinking-big-screens.htmlhttps://www.mediapost.com/publications/article/414444/define-youtubes-brand-more-a-premium-streamer.htmlOn the back of YouTube's NFL Sunday Ticket package of out-of-market games, it is angling to grab five exclusive NFL regular-season games, according to reports.Tue, 21 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414444/define-youtubes-brand-more-a-premium-streamer.htmlhttps://www.mediapost.com/publications/article/414394/paramount-meets-advertisers-whats-up-with-upfron.htmlA Paramount-WBD combo would seem to carry more clout with advertisers starting later this year if the deal is completed by the fall.Mon, 20 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414394/paramount-meets-advertisers-whats-up-with-upfron.htmlhttps://www.mediapost.com/publications/article/414351/apple-tv-when-will-ad-revenue-be-part-of-the-plan.htmlApple is moving to bring advertising to Apple Maps. The largest source of ad revenue now comes from app developers buying advertising on the App Store.Fri, 17 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414351/apple-tv-when-will-ad-revenue-be-part-of-the-plan.htmlhttps://www.mediapost.com/publications/article/414331/paramount-wbd-merger-theater-owners-expect-even-t.htmlOne persistent issue for movie theater owners since the dawn of the premium streaming age is movies moving too quickly from theaters to streaming.Thu, 16 Apr 2026 09:31:42 -0400https://www.mediapost.com/publications/article/414331/paramount-wbd-merger-theater-owners-expect-even-t.htmlhttps://www.mediapost.com/publications/article/414291/can-hollywood-talent-creative-impact-paramount-wb.htmlAn open letter in "The New York Times" cast major concern on what the merger means for the business. What comes next?Wed, 15 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414291/can-hollywood-talent-creative-impact-paramount-wb.htmlhttps://www.mediapost.com/publications/article/414255/streaming-program-price-thousands-of-shows-few-t.htmlThe main issue is whether consumers are paying too much for content they will never watch in return for a few shows they cannot do without.Tue, 14 Apr 2026 13:45:24 -0400https://www.mediapost.com/publications/article/414255/streaming-program-price-thousands-of-shows-few-t.htmlhttps://www.mediapost.com/publications/article/414161/deeper-influencer-messaging-for-linears-old-schoo.htmlThe premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real or perceived "trust."Mon, 13 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414161/deeper-influencer-messaging-for-linears-old-schoo.htmlhttps://www.mediapost.com/publications/article/414207/offside-trump-admin-steps-over-nfl-media-line.htmlAnalysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that?Fri, 10 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414207/offside-trump-admin-steps-over-nfl-media-line.htmlhttps://www.mediapost.com/publications/article/414156/prediction-markets-do-networks-need-more-transpar.htmlPrediction platform Kalshi has now struck a sponsorship-content deal with Fox Corp. for Fox News Channel, Fox Business, Fox Weather and Fox Nation - adding to its list of other network deals.Thu, 09 Apr 2026 11:17:50 -0400https://www.mediapost.com/publications/article/414156/prediction-markets-do-networks-need-more-transpar.htmlhttps://www.mediapost.com/publications/article/414100/openai-disney-looking-to-save-part-of-deal.htmlWhat was the real reason to pull the plug on the deal between OpenAI and Disney? "Compute" power issues or creative copyright and "brand safety" concerns?Wed, 08 Apr 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414100/openai-disney-looking-to-save-part-of-deal.html