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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost | TV Watch</title><link>https://www.mediapost.com/</link><description>None</description><atom:link href="https://www.mediapost.com/publications/feeds/articles/tv-watch/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Fri, 21 Aug 2026 10:29:12 -0400</lastBuildDate><item><title>Charter/Cox Merger: More Pressure On Already Hard-Pressed Local TV?</title><link>https://www.mediapost.com/publications/article/417375/chartercox-merger-more-pressure-on-already-hard.html</link><description>"Cable operators are no longer reliable engines of indefinitely expanding retransmission revenue," says Tim Hanlon, founder/CEO of media consulting firm, Vertere Group.</description><pubDate>Fri, 21 Aug 2026 10:29:12 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417375/chartercox-merger-more-pressure-on-already-hard.html</guid></item><item><title>Sports Fans Resort To More Piracy For Live-Streaming Games</title><link>https://www.mediapost.com/publications/article/417349/sports-fans-resort-to-more-piracy-for-live-streami.html</link><description>Statista says "live sports piracy" is the fastest-growing digital piracy segment.</description><pubDate>Thu, 20 Aug 2026 11:00:13 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417349/sports-fans-resort-to-more-piracy-for-live-streami.html</guid></item><item><title>Disney ABC&amp;#x27;s New Suit Against FCC Cites Freedom Of Speech And Press</title><link>https://www.mediapost.com/publications/article/417320/disney-abcs-new-suit-against-fcc-cites-freedom-of.html</link><description>Are President Trump and his FCC-directed efforts missing the point, especially considering where the next generation gets its news content?</description><pubDate>Wed, 19 Aug 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417320/disney-abcs-new-suit-against-fcc-cites-freedom-of.html</guid></item><item><title>Define YouTube: Is It TV? Not Everyone Thinks So</title><link>https://www.mediapost.com/publications/article/417283/define-youtube-is-it-tv-not-everyone-thinks-so.html</link><description>YouTube's share of streaming TV viewing time is a big 28%, versus its streaming TV advertising share, which is 12%, according to Cross Screen Media.</description><pubDate>Tue, 18 Aug 2026 10:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417283/define-youtube-is-it-tv-not-everyone-thinks-so.html</guid></item><item><title>Sports Incoming - Squeezing Out Prime-Time Scripted Shows?</title><link>https://www.mediapost.com/publications/article/417253/sports-incoming-squeezing-out-prime-time-scripte.html</link><description>Live sports continues to gain a bigger foothold - and squeeze out traditional prime-time programming on linear broadcast TV networks. NFL games have been going in that direction.</description><pubDate>Mon, 17 Aug 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417253/sports-incoming-squeezing-out-prime-time-scripte.html</guid></item><item><title>NFL &amp;#x27;Reach&amp;#x27; - Having Broadcast Networks Is PR Key</title><link>https://www.mediapost.com/publications/article/417232/nfl-reach-having-broadcast-networks-is-pr-key.html</link><description>"The NFL values a few things more than most. One of them is reach," says David Berson, president of CBS Sports. "That means an awful lot to them." The next round of contracts could see a still
significant 50% hike.</description><pubDate>Fri, 14 Aug 2026 09:46:21 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417232/nfl-reach-having-broadcast-networks-is-pr-key.html</guid></item><item><title>CTV Growth? Social, Search Are In Its Sights</title><link>https://www.mediapost.com/publications/article/417206/ctv-growth-social-search-are-in-its-sights.html</link><description>One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue to see rapid growth. How long can this  continue?</description><pubDate>Thu, 13 Aug 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417206/ctv-growth-social-search-are-in-its-sights.html</guid></item><item><title>Disney Isn&amp;#x27;t Late To The FAST Party - New Party Favors?</title><link>https://www.mediapost.com/publications/article/417167/disney-isnt-late-to-the-fast-party-new-party-fa.html</link><description>Disney is beginning to look at starting up FAST channels - against legacy media competitors Fox (with Tubi) and Paramount (Pluto TV), which have been in the business for a number of years.</description><pubDate>Wed, 12 Aug 2026 10:22:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417167/disney-isnt-late-to-the-fast-party-new-party-fa.html</guid></item><item><title>Can The Trade Desk Fend Off A New Digital Media Push?</title><link>https://www.mediapost.com/publications/article/417142/can-the-trade-desk-fend-off-a-new-digital-media-pu.html</link><description>AWS recently made a deal with WBD to expand their partnership for agentic AI-based ad technology, which creates an entirely new architecture on core AWS solutions.</description><pubDate>Tue, 11 Aug 2026 08:42:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417142/can-the-trade-desk-fend-off-a-new-digital-media-pu.html</guid></item><item><title>NFL Wants More From TV, Streamers, May Have To Wait</title><link>https://www.mediapost.com/publications/article/417097/nfl-wants-more-from-tv-streamers-may-have-to-wai.html</link><description>Two of the NFL's biggest deals with CBS and Fox have essentially balked or stalled on its early effort to push for a shocking 50-60% increase, per the existing option by the league to renegotiate its
current long-term deals.</description><pubDate>Mon, 10 Aug 2026 10:27:32 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417097/nfl-wants-more-from-tv-streamers-may-have-to-wai.html</guid></item><item><title>Disney&amp;#x27;s Fandom Move: Open AI&amp;#x27;s Sora Out, TikTok In</title><link>https://www.mediapost.com/publications/article/417069/disneys-fandom-move-open-ais-sora-out-tiktok-i.html</link><description>What are the risks - and will it help curb misuse of Disney's intellectual property? Fans and now online creators were using Disney characters in inappropriate ways long before AI and other  tools
emerged.</description><pubDate>Fri, 07 Aug 2026 10:16:44 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417069/disneys-fandom-move-open-ais-sora-out-tiktok-i.html</guid></item><item><title>Streaming, FAST, Content Deals: What&amp;#x27;s Left For Indie Cable Groups?</title><link>https://www.mediapost.com/publications/article/417038/streaming-fast-content-deals-whats-left-for-in.html</link><description>Disney-Hearst's $1.2 billion deal begs the question: what is next for A+E? Are more streaming and digital deals the answer? It may be a bit more complicated.</description><pubDate>Thu, 06 Aug 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417038/streaming-fast-content-deals-whats-left-for-in.html</guid></item><item><title>Video Podcasts: Media Buyers Talking Up More Edgy Chat?</title><link>https://www.mediapost.com/publications/article/417011/video-podcasts-media-buyers-talking-up-more-edgy.html</link><description>Where are the budget shifts coming from for video podcasts? Most likely, programs including cable TV news networks, late-night talk shows or even syndication unscripted daytime talk shows.</description><pubDate>Wed, 05 Aug 2026 11:40:26 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417011/video-podcasts-media-buyers-talking-up-more-edgy.html</guid></item><item><title>Is &amp;#x27;Spideyssey&amp;#x27; This Summer&amp;#x27;s &amp;#x27;Barbenheimer&amp;#x27;?</title><link>https://www.mediapost.com/publications/article/416976/is-spideyssey-this-summers-barbenheimer.html</link><description>Good news for the theatrical movie business? Maybe. Cinemark Holdings and Imax Corp. stock prices posted some nice gains. But not everyone.</description><pubDate>Tue, 04 Aug 2026 12:01:55 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416976/is-spideyssey-this-summers-barbenheimer.html</guid></item><item><title>The Logic Behind &amp;#x27;Guns For Hire&amp;#x27; Strategy For Legacy Media</title><link>https://www.mediapost.com/publications/article/416945/the-logic-behind-guns-for-hire-strategy-for-lega.html</link><description>Legacy TV-movie companies may need to move to a "guns for hire" plan - producing TV/movie programming and selling it to big streaming platforms like Netflix, Amazon Prime Video, and Apple TV.</description><pubDate>Mon, 03 Aug 2026 10:58:11 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416945/the-logic-behind-guns-for-hire-strategy-for-lega.html</guid></item><item><title>World Cup&amp;#x27;s $15B Take: FIFA&amp;#x27;s &amp;#x27;Custodian&amp;#x27; Status Changing?</title><link>https://www.mediapost.com/publications/article/416919/world-cups-15b-take-fifas-custodian-status-c.html</link><description>FIFA wants to sell a private stake in FIFA Forward Enterprise, which controls broadcast, ticketing, and commercial rights for events like the World Cup.</description><pubDate>Thu, 30 Jul 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416919/world-cups-15b-take-fifas-custodian-status-c.html</guid></item><item><title>States&amp;#x27; Lawsuit Against Paramount-WBD Is &amp;#x27;Trash,&amp;#x27; Ari Emanuel Says</title><link>https://www.mediapost.com/publications/article/416890/states-lawsuit-against-paramount-wbd-is-trash.html</link><description>Ari Emanuel, CEO of talent agency WME Group, came out in defense of the deal for Paramount Skydance in its efforts to  buy WBD in a 'Wall Street Journal' op-ed column.</description><pubDate>Thu, 30 Jul 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416890/states-lawsuit-against-paramount-wbd-is-trash.html</guid></item><item><title>Has Charter Finally Dialed What&amp;#x27;s Left Of Legacy Pay TV?</title><link>https://www.mediapost.com/publications/article/416860/has-charter-finally-dialed-whats-left-of-legacy-p.html</link><description>Is Charter - as well as other legacy cable and satellite pay TV providers - now reaching "core" traditional TV consumers? Yes, but perhaps new types of consumers as well.</description><pubDate>Wed, 29 Jul 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416860/has-charter-finally-dialed-whats-left-of-legacy-p.html</guid></item><item><title>Merger Delays: Does WBD Need A Potential Long-Term Plan?</title><link>https://www.mediapost.com/publications/article/416836/merger-delays-does-wbd-need-a-potential-long-term.html</link><description>Paramount Skydance has agreed to a deal that could stretch completion of its merger to June 2027. The companies are stuck in limbo until then.</description><pubDate>Tue, 28 Jul 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416836/merger-delays-does-wbd-need-a-potential-long-term.html</guid></item><item><title>Paramount-WBD Issues Now - Pushing Paramount+</title><link>https://www.mediapost.com/publications/article/416797/paramount-wbd-issues-now-pushing-paramount.html</link><description>Paramount Skydance is testing a new feature that allows new users to sample and stay on the platform for free for longer time periods - delivering short-video ad -supported content.</description><pubDate>Mon, 27 Jul 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416797/paramount-wbd-issues-now-pushing-paramount.html</guid></item><item><title>Future Of Local TV Sports: Sharing Rights?</title><link>https://www.mediapost.com/publications/article/416757/future-of-local-tv-sports-sharing-rights.html</link><description>The biggest regional sports network cable TV group, Main Street Sports, is finally ending operations after a bankruptcy filing and years of trying to find new operating solutions.</description><pubDate>Fri, 24 Jul 2026 08:54:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416757/future-of-local-tv-sports-sharing-rights.html</guid></item><item><title>Did The World Cup Dial In The Right Brand Ad Frequency?</title><link>https://www.mediapost.com/publications/article/416725/did-the-world-cup-dial-in-the-right-brand-ad-frequ.html</link><description>Data from a new DoubleVerify survey finds 40% of viewers continue to watch an ad when the ad has repeated. Does this also mean 60% aren't too happy and look away?</description><pubDate>Thu, 23 Jul 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416725/did-the-world-cup-dial-in-the-right-brand-ad-frequ.html</guid></item><item><title>Not In-Game? Gen Z Scores Legacy Media Sports Points</title><link>https://www.mediapost.com/publications/article/416682/not-in-game-gen-z-scores-legacy-media-sports-poin.html</link><description>Gen Z may be the next generation of sports fans - but in a way that revolves around the buzzword "fandom."</description><pubDate>Wed, 22 Jul 2026 08:55:29 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416682/not-in-game-gen-z-scores-legacy-media-sports-poin.html</guid></item><item><title>Modern Media Companies: What&amp;#x27;s The Right Channel Mix?</title><link>https://www.mediapost.com/publications/article/416654/modern-media-companies-whats-the-right-channel-m.html</link><description>Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix? Much depends on where they are in the broad media-platform spectrum.</description><pubDate>Tue, 21 Jul 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416654/modern-media-companies-whats-the-right-channel-m.html</guid></item><item><title>Trump Wants More Marketing Coverage: What&amp;#x27;s The Media Plan?</title><link>https://www.mediapost.com/publications/article/416622/trump-wants-more-marketing-coverage-whats-the-me.html</link><description>Apparently, President Trump believes everyone needs to listen and that all media outlets need to comply, with full airing of "live" content in particular.</description><pubDate>Mon, 20 Jul 2026 09:18:57 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416622/trump-wants-more-marketing-coverage-whats-the-me.html</guid></item><item><title>Uncovering World Cup Stadium Brand Signage: Missed Opportunity To Score?</title><link>https://www.mediapost.com/publications/article/416587/uncovering-world-cup-stadium-brand-signage-missed.html</link><description>On-air screen and TV announcers could only refer to the stadiums by their market or city location such as San Francisco Bay Area Stadium, or in the case of AT&amp;T Stadium in Texas, as the Dallas
Stadium.</description><pubDate>Fri, 17 Jul 2026 12:35:58 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416587/uncovering-world-cup-stadium-brand-signage-missed.html</guid></item><item><title>FCC Says It Knows &amp;#x27;Public Interest&amp;#x27; - Will Brands Approve?</title><link>https://www.mediapost.com/publications/article/416559/fcc-says-it-knows-public-interest-will-brands.html</link><description>At the upcoming FCC meeting, there's little doubt that it will eliminate the 39% ceiling on U.S. households' coverage, which limits the number of TV stations one media company can own.</description><pubDate>Thu, 16 Jul 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416559/fcc-says-it-knows-public-interest-will-brands.html</guid></item><item><title>Paramount-WBD Now: Real Effect Of A 12-State Lawsuit?</title><link>https://www.mediapost.com/publications/article/416494/paramount-wbd-now-real-effect-of-a-12-state-lawsu.html</link><description>The primary reason for the 12-state lawsuit is that a Paramount-WBD combination would curb entertainment content and distribution, putting the TV/movie marketplace into fewer hands.  What's the
fallout?</description><pubDate>Wed, 15 Jul 2026 06:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416494/paramount-wbd-now-real-effect-of-a-12-state-lawsu.html</guid></item><item><title>Gen Z, Millennials Rejecting AI For Films... And On TV?</title><link>https://www.mediapost.com/publications/article/416485/gen-z-millennials-rejecting-ai-for-films-and-o.html</link><description>"So much energy has been expended on bringing in AI, but if you look at that generation's reaction, they're utterly rejecting it," film  director Christopher Nolan said.</description><pubDate>Tue, 14 Jul 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416485/gen-z-millennials-rejecting-ai-for-films-and-o.html</guid></item><item><title>Netflix Viewership Concerns: A Remedy? Think France&amp;#x27;s TF1</title><link>https://www.mediapost.com/publications/article/416447/netflix-viewership-concerns-a-remedy-think-franc.html</link><description>Netflix is looking to amp up live TV content - major sports and other live event programming, which could include awards shows, special reality TV and other programming.</description><pubDate>Mon, 13 Jul 2026 12:13:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416447/netflix-viewership-concerns-a-remedy-think-franc.html</guid></item></channel></rss>