https://www.mediapost.com/Noneen-usThu, 23 Jul 2026 08:00:00 -0400https://www.mediapost.com/publications/article/416725/did-the-world-cup-dial-in-the-right-brand-ad-frequ.htmlData from a new DoubleVerify survey finds 40% of viewers continue to watch an ad when the ad has repeated. Does this also mean 60% aren't too happy and look away?Thu, 23 Jul 2026 08:00:00 -0400https://www.mediapost.com/publications/article/416725/did-the-world-cup-dial-in-the-right-brand-ad-frequ.htmlhttps://www.mediapost.com/publications/article/416682/not-in-game-gen-z-scores-legacy-media-sports-poin.htmlGen Z may be the next generation of sports fans - but in a way that revolves around the buzzword "fandom."Wed, 22 Jul 2026 08:55:29 -0400https://www.mediapost.com/publications/article/416682/not-in-game-gen-z-scores-legacy-media-sports-poin.htmlhttps://www.mediapost.com/publications/article/416654/modern-media-companies-whats-the-right-channel-m.htmlShould media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix? Much depends on where they are in the broad media-platform spectrum.Tue, 21 Jul 2026 09:00:00 -0400https://www.mediapost.com/publications/article/416654/modern-media-companies-whats-the-right-channel-m.htmlhttps://www.mediapost.com/publications/article/416622/trump-wants-more-marketing-coverage-whats-the-me.htmlApparently, President Trump believes everyone needs to listen and that all media outlets need to comply, with full airing of "live" content in particular.Mon, 20 Jul 2026 09:18:57 -0400https://www.mediapost.com/publications/article/416622/trump-wants-more-marketing-coverage-whats-the-me.htmlhttps://www.mediapost.com/publications/article/416587/uncovering-world-cup-stadium-brand-signage-missed.htmlOn-air screen and TV announcers could only refer to the stadiums by their market or city location such as San Francisco Bay Area Stadium, or in the case of AT&T Stadium in Texas, as the Dallas Stadium.Fri, 17 Jul 2026 12:35:58 -0400https://www.mediapost.com/publications/article/416587/uncovering-world-cup-stadium-brand-signage-missed.htmlhttps://www.mediapost.com/publications/article/416559/fcc-says-it-knows-public-interest-will-brands.htmlAt the upcoming FCC meeting, there's little doubt that it will eliminate the 39% ceiling on U.S. households' coverage, which limits the number of TV stations one media company can own.Thu, 16 Jul 2026 08:00:00 -0400https://www.mediapost.com/publications/article/416559/fcc-says-it-knows-public-interest-will-brands.htmlhttps://www.mediapost.com/publications/article/416494/paramount-wbd-now-real-effect-of-a-12-state-lawsu.htmlThe primary reason for the 12-state lawsuit is that a Paramount-WBD combination would curb entertainment content and distribution, putting the TV/movie marketplace into fewer hands. What's the fallout?Wed, 15 Jul 2026 06:00:00 -0400https://www.mediapost.com/publications/article/416494/paramount-wbd-now-real-effect-of-a-12-state-lawsu.htmlhttps://www.mediapost.com/publications/article/416485/gen-z-millennials-rejecting-ai-for-films-and-o.html"So much energy has been expended on bringing in AI, but if you look at that generation's reaction, they're utterly rejecting it," film director Christopher Nolan said.Tue, 14 Jul 2026 09:00:00 -0400https://www.mediapost.com/publications/article/416485/gen-z-millennials-rejecting-ai-for-films-and-o.htmlhttps://www.mediapost.com/publications/article/416447/netflix-viewership-concerns-a-remedy-think-franc.htmlNetflix is looking to amp up live TV content - major sports and other live event programming, which could include awards shows, special reality TV and other programming.Mon, 13 Jul 2026 12:13:28 -0400https://www.mediapost.com/publications/article/416447/netflix-viewership-concerns-a-remedy-think-franc.htmlhttps://www.mediapost.com/publications/article/416421/iab-talks-new-video-standards-complex-simple-or.htmlThe IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, "skip-enabled" functions and the type of ad formats on that platform.Fri, 10 Jul 2026 08:28:05 -0400https://www.mediapost.com/publications/article/416421/iab-talks-new-video-standards-complex-simple-or.htmlhttps://www.mediapost.com/publications/article/416379/rights-for-2030-world-cup-as-much-as-2b.htmlNetflix, YouTube, Disney (Disney+, Hulu, ABC, ESPN) and existing media partners Fox Corp. and NBCU's Telemundo could be contenders for upcoming FIFA World Cup contracts.Thu, 09 Jul 2026 08:30:53 -0400https://www.mediapost.com/publications/article/416379/rights-for-2030-world-cup-as-much-as-2b.htmlhttps://www.mediapost.com/publications/article/416341/co-viewing-pricing-boost-nfl-wants-a-big-piece.htmlSports TV/streaming content is likely to see a major benefit from co-viewing, especially the Super Bowl - with an average 2.4 co-viewing persons, the best single program co-viewing result.Wed, 08 Jul 2026 09:14:14 -0400https://www.mediapost.com/publications/article/416341/co-viewing-pricing-boost-nfl-wants-a-big-piece.htmlhttps://www.mediapost.com/publications/article/416316/end-game-gaming-set-top-box-business.htmlDirect, digital-access internet TV systems have made set-top boxes irrelevant, as we saw early on with Sling TV, Hulu Live + TV, DirecTV, YouTube TV and others.Tue, 07 Jul 2026 08:53:05 -0400https://www.mediapost.com/publications/article/416316/end-game-gaming-set-top-box-business.htmlhttps://www.mediapost.com/publications/article/416273/comcast-gives-up-old-school-media-model-fox-roku.htmlRoku has seen rapid growth in viewing and ad revenue, but its business revolves around an increasing benefit from subscription revenues - ad-free and otherwise.Mon, 06 Jul 2026 09:00:00 -0400https://www.mediapost.com/publications/article/416273/comcast-gives-up-old-school-media-model-fox-roku.htmlhttps://www.mediapost.com/publications/article/416281/all-quiet-on-the-upfront-front-digital-first-play.htmlCould collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes.Fri, 03 Jul 2026 14:19:45 -0400https://www.mediapost.com/publications/article/416281/all-quiet-on-the-upfront-front-digital-first-play.htmlhttps://www.mediapost.com/publications/article/416237/movie-business-rising-but-not-enough-dont-blam.htmlIs there a need for big screens, a better in-theater experience, and more fun? Hello, 'Barbenheimer'...Thu, 02 Jul 2026 10:19:48 -0400https://www.mediapost.com/publications/article/416237/movie-business-rising-but-not-enough-dont-blam.htmlhttps://www.mediapost.com/publications/article/416209/trust-media-landscape-for-consumers-pick-your-s.htmlConsumers are trying to hold back on how much personal information is disclosed - across the board for the average viewer.Wed, 01 Jul 2026 09:47:03 -0400https://www.mediapost.com/publications/article/416209/trust-media-landscape-for-consumers-pick-your-s.htmlhttps://www.mediapost.com/publications/article/416175/media-thumbs-down-big-diverse-communications-co.htmlBig "vertical," synergistic-seeking media mergers are officially no longer a thing now that Comcast has decided to break apart the company. Again.Tue, 30 Jun 2026 09:00:00 -0400https://www.mediapost.com/publications/article/416175/media-thumbs-down-big-diverse-communications-co.htmlhttps://www.mediapost.com/publications/article/416134/mulling-a-new-60-minutes-or-cbs-news-brand-pus.htmlCBS News ombudsman Kenneth Weinstein has remained quiet through all the turmoil. As an "internal advocate" of sorts, he reports issues privately to CBS execs. Is that enough?Mon, 29 Jun 2026 09:00:00 -0400https://www.mediapost.com/publications/article/416134/mulling-a-new-60-minutes-or-cbs-news-brand-pus.htmlhttps://www.mediapost.com/publications/article/416101/netflix-needs-new-fuel-wbd-and-roku-now-in-the-re.htmlDoes Netflix need a "hit," to coin a phrase? Or does it need a major, out-of-the-box media acquisition?Fri, 26 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/416101/netflix-needs-new-fuel-wbd-and-roku-now-in-the-re.htmlhttps://www.mediapost.com/publications/article/416061/disneys-unusual-anti-fcc-tv-campaign-where-does.htmlThe campaign targets the FCC and its efforts to go after ABC because of its programming, urging viewers to scan a code linked to the agency's public comment page.Thu, 25 Jun 2026 09:22:22 -0400https://www.mediapost.com/publications/article/416061/disneys-unusual-anti-fcc-tv-campaign-where-does.htmlhttps://www.mediapost.com/publications/article/416023/not-a-fan-of-hydration-breaks-talk-to-tour-de-f.htmlPerhaps viewers and sports TV critics should consider "hydration breaks" in light of other sports and athletes. Cyclists carry - you guessed it - water bottles on their bikes.Wed, 24 Jun 2026 09:13:12 -0400https://www.mediapost.com/publications/article/416023/not-a-fan-of-hydration-breaks-talk-to-tour-de-f.htmlhttps://www.mediapost.com/publications/article/415978/social-media-microdramas-on-the-big-screen-more-t.htmlInstagram for TV features will promote more "horizontal video." A new deal includes Samsung TV devices from only Amazon Fire and Google TV products.Tue, 23 Jun 2026 13:01:45 -0400https://www.mediapost.com/publications/article/415978/social-media-microdramas-on-the-big-screen-more-t.htmlhttps://www.mediapost.com/publications/article/415943/ufc-white-house-event-less-super-at-least-in.htmlParamount says it tallied 8.2 million average viewers in U.S. and Latin America for the seven-bout card on its streamer Paramount+, with 7 million coming from the U.S.Mon, 22 Jun 2026 10:30:13 -0400https://www.mediapost.com/publications/article/415943/ufc-white-house-event-less-super-at-least-in.htmlhttps://www.mediapost.com/publications/article/415914/fox-roku-whats-next-and-for-fox-one.htmlFox One may seem like a low-key effort to be in the game with other legacy premium streamers including Paramount+, Disney+ and Peacock,Fri, 19 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415914/fox-roku-whats-next-and-for-fox-one.htmlhttps://www.mediapost.com/publications/article/415869/highly-viewed-sports-finals-what-is-the-real-impa.htmlIs there more to this than the obvious viewing elements: major market teams, high-profile athletes or intense seven-game battles?Thu, 18 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415869/highly-viewed-sports-finals-what-is-the-real-impa.htmlhttps://www.mediapost.com/publications/article/415836/paramount-wbd-fox-roku-no-worries-for-netflix.html"Our volume is not slowing down," Jinny Howe, head of U.S. and Canada scripted series for Netflix, said at a recent keynote address at an industry event.Wed, 17 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415836/paramount-wbd-fox-roku-no-worries-for-netflix.htmlhttps://www.mediapost.com/publications/article/415792/the-fox-roku-combo-regulatory-os-fast-issues.htmlIs Fox Corp. now the major gatekeeper - in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems?Tue, 16 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415792/the-fox-roku-combo-regulatory-os-fast-issues.htmlhttps://www.mediapost.com/publications/article/415754/world-cup-branded-hydration-breaks-feature-ads.htmlTV networks are now allowed to run ads during World Cup "hydration" breaks - with restrictions, leaving Fox and Telemundo about 2 minutes and 30 seconds to air ad messaging.Mon, 15 Jun 2026 07:00:00 -0400https://www.mediapost.com/publications/article/415754/world-cup-branded-hydration-breaks-feature-ads.htmlhttps://www.mediapost.com/publications/article/415720/stranger-things-or-euphoria-what-do-we-get-fo.htmlShould viewers and others be allowed to wager on how a TV series - reality, scripted or otherwise - might end?Fri, 12 Jun 2026 12:24:27 -0400https://www.mediapost.com/publications/article/415720/stranger-things-or-euphoria-what-do-we-get-fo.html