https://www.mediapost.com/en-usWed, 30 Jan 2013 08:56:00 -0500https://www.mediapost.com/publications/article/192279/taking-mobile-on-the-road.htmlMobile technology has now become woven into the travel experience, helping to ease traditional choke points.Wed, 30 Jan 2013 08:56:00 -0500https://www.mediapost.com/publications/article/192279/taking-mobile-on-the-road.htmlhttps://www.mediapost.com/publications/article/191695/corporate-alignment-with-mobile-customers.htmlEmployees inside companies are migrating to use the same mobile technologies their customers already are using, with huge implications at retail.Wed, 23 Jan 2013 09:23:00 -0500https://www.mediapost.com/publications/article/191695/corporate-alignment-with-mobile-customers.htmlhttps://www.mediapost.com/publications/article/191164/mobile-brains-reaching-mobile-brains.htmlTargeting has been the unkept promise of mobile marketing. But we are starting to see improved sophistication in real-time bidding, app marketing and location-triggered offers.Wed, 16 Jan 2013 09:18:00 -0500https://www.mediapost.com/publications/article/191164/mobile-brains-reaching-mobile-brains.htmlhttps://www.mediapost.com/publications/article/190656/mobile-startups-compete-for-brand-limelight.htmlMondelez is hoping to jump start innovative mobile models by working with nine mobile-focused startups that test new modes of use with familiar and old brands like Oreo, Trident and Halls.Wed, 09 Jan 2013 09:43:00 -0500https://www.mediapost.com/publications/article/190656/mobile-startups-compete-for-brand-limelight.htmlhttps://www.mediapost.com/publications/article/190182/mobile-marches-into-the-new-year.htmlA new year provides an opportunity to take a snapshot look at mobile -- current and future. A wide range of recent research provides some insight into the mobile landscape, from recent holiday shopping results to forward projections.Wed, 02 Jan 2013 08:50:55 -0500https://www.mediapost.com/publications/article/190182/mobile-marches-into-the-new-year.htmlhttps://www.mediapost.com/publications/article/189978/walking-before-running-into-augmented-reality.htmlAfter struggling to find a business model as a general search overlay, some AR companies are turning their sights on the media industry in order to activate print.Wed, 26 Dec 2012 08:44:00 -0500https://www.mediapost.com/publications/article/189978/walking-before-running-into-augmented-reality.htmlhttps://www.mediapost.com/publications/article/189677/the-long-road-to-nfc-payments.htmlWhen NFC technology becomes totally invisible and payments become extremely frictionless, mobile payments will have truly arrived.Wed, 19 Dec 2012 09:44:00 -0500https://www.mediapost.com/publications/article/189677/the-long-road-to-nfc-payments.htmlhttps://www.mediapost.com/publications/article/189077/global-mobile-gets-in-sync.htmlAfter a decade of uneven progress across worldwide markets, smartphone penetration and always-on connectivity are are evening out, providing marketers with a more uniform and truly global reach.Wed, 12 Dec 2012 10:45:00 -0500https://www.mediapost.com/publications/article/189077/global-mobile-gets-in-sync.htmlhttps://www.mediapost.com/publications/article/188522/making-the-tablet-mobile.htmlJust as smartphones are totally empowering consumers, some companies see that mobile technology in the hands of their workforce can help them better interact with their customers.Wed, 05 Dec 2012 09:36:00 -0500https://www.mediapost.com/publications/article/188522/making-the-tablet-mobile.htmlhttps://www.mediapost.com/publications/article/188045/subsidized-by-the-non-mobile-shopper.htmlConsumers armed with smartphones and savvy last weekend likely landed bargains that non-mobile users missed. Retailers now are serving two distinct in-store constituencies.Wed, 28 Nov 2012 09:03:00 -0500https://www.mediapost.com/publications/article/188045/subsidized-by-the-non-mobile-shopper.htmlhttps://www.mediapost.com/publications/article/187727/apps-for-the-moment.htmlIncreasingly we have access to apps that address the very precise needs of a given moment. The question is whether a person would use an app to find out something, or would they have to know what they wanted to find first?Wed, 21 Nov 2012 08:46:00 -0500https://www.mediapost.com/publications/article/187727/apps-for-the-moment.htmlhttps://www.mediapost.com/publications/article/187254/targeting-customers-to-influence-intent.htmlServing the right message at the right time and place is a nice mantra, but very few marketers really leverage the precision now possible to do precisely that.Wed, 14 Nov 2012 08:51:00 -0500https://www.mediapost.com/publications/article/187254/targeting-customers-to-influence-intent.htmlhttps://www.mediapost.com/publications/article/186775/apartment-renting-with-apps-and-a-little-luck.htmlMobile tools have turned apartment hunting into a real-time, proximity-based sport that favors the well-equipped hunter. But luck still plays a role.Wed, 07 Nov 2012 08:42:00 -0500https://www.mediapost.com/publications/article/186775/apartment-renting-with-apps-and-a-little-luck.htmlhttps://www.mediapost.com/publications/article/186283/is-there-anything-we-wont-buy-on-mobile.htmlAs almost every segment of e-commerce sees some migration of transactions to devices, perhaps we should stop asking 'what will people buy via mobile?' Is there anything they wouldn't buy from devices?Wed, 31 Oct 2012 11:47:44 -0400https://www.mediapost.com/publications/article/186283/is-there-anything-we-wont-buy-on-mobile.htmlhttps://www.mediapost.com/publications/article/185854/coupon-redemption-comes-home.htmlA new model for mobile coupons from Endorse works directly with the consumer after the purchase to give them cash back for select items they bought. It bypasses the retailer and point-of-sale altogether to streamline the experience for both the brand and the consumer.Wed, 24 Oct 2012 10:14:00 -0400https://www.mediapost.com/publications/article/185854/coupon-redemption-comes-home.htmlhttps://www.mediapost.com/publications/article/185352/will-mobile-shoppers-still-lead-marketers-this-hol.htmlMany marketers were taken by surprise last year by the velocity and depth of new mobile shopping habits. But consumers may still be far ahead of companies that have been scrambling to catch up for this holiday.Wed, 17 Oct 2012 08:21:00 -0400https://www.mediapost.com/publications/article/185352/will-mobile-shoppers-still-lead-marketers-this-hol.htmlhttps://www.mediapost.com/publications/article/184870/smbs-along-the-mobile-trail.htmlThe latest Borrell Associates research on SMB adoption of mobile marketing shows that those companies that dabble one year tend to double down the next.Wed, 10 Oct 2012 09:02:00 -0400https://www.mediapost.com/publications/article/184870/smbs-along-the-mobile-trail.htmlhttps://www.mediapost.com/publications/article/184427/in-mobile-it-could-be-the-little-things-that-coun.htmlMaybe mobile is about taking what look like small steps. As I listened to a keynote presentation at MediaPost's OMMA Mobile conference in New York this week, it became apparent that in many cases it can be the little things that can count most.Wed, 03 Oct 2012 09:51:00 -0400https://www.mediapost.com/publications/article/184427/in-mobile-it-could-be-the-little-things-that-coun.htmlhttps://www.mediapost.com/publications/article/183865/the-shifting-dynamics-of-shopping-with-mobile.htmlMobile devices are not just changing the purchase path for consumers. They are recasting the roles of retailers and shoppers in the buying process.Wed, 26 Sep 2012 09:20:00 -0400https://www.mediapost.com/publications/article/183865/the-shifting-dynamics-of-shopping-with-mobile.htmlhttps://www.mediapost.com/publications/article/183334/bankers-chase-mobile-in-latin-america.htmlMobile is beginning to take center stage in financial services in Latin America. After addressing hundreds of IT and banking executives from throughout Latin America at their annual meeting in Panama last week, several executives brought up the issue of who will dominate mobile payments in the future.Wed, 19 Sep 2012 09:31:00 -0400https://www.mediapost.com/publications/article/183334/bankers-chase-mobile-in-latin-america.htmlhttps://www.mediapost.com/publications/article/182839/is-there-life-after-that-scan.htmlMobile code scanning for scanning's sake is so 2010. Creatively engaging that interested user after the activation is finally becoming more common.Wed, 12 Sep 2012 07:36:00 -0400https://www.mediapost.com/publications/article/182839/is-there-life-after-that-scan.htmlhttps://www.mediapost.com/publications/article/182207/mobile-shopping-behaviors-still-a-moving-target-th.htmlIt is not just the volume of expected purchases made via mobile, but rather the complex number of consumer behaviors that comprise the new shopping experience.Wed, 05 Sep 2012 07:05:00 -0400https://www.mediapost.com/publications/article/182207/mobile-shopping-behaviors-still-a-moving-target-th.htmlhttps://www.mediapost.com/publications/article/181779/tasti-d-lite-give-customer-check-ins-their-just-d.htmlOne of the earliest merchant adopters of foursquare check-ins, Tasti D-Lite has learned to get beyond harvesting local social behaviors. Surprise your loyal customers, listen to their feedback, and you may catch them doing victory dances at retail.Wed, 29 Aug 2012 08:50:31 -0400https://www.mediapost.com/publications/article/181779/tasti-d-lite-give-customer-check-ins-their-just-d.htmlhttps://www.mediapost.com/publications/article/181329/showrooming-all-along-the-way.htmlThe impact of mobile on retailing extends well beyond the in-store experience. Much of the current research focuses on the effects of "showrooming" as well as its impacts. For example, 40 percent of mobile users use their device to price-shop while in the store, according to ExactTarget. GroupM this week also addressed the practice in a new report that similarly found that 44 percent of customers use mobile to shop in-store.Wed, 22 Aug 2012 08:26:00 -0400https://www.mediapost.com/publications/article/181329/showrooming-all-along-the-way.htmlhttps://www.mediapost.com/publications/article/180852/theres-a-category-for-that-app.htmlDespite the hundreds of thousands of apps now in the market, users and marketers can break most of them down to about ten key types of functionality and role in everyday life.Wed, 15 Aug 2012 11:30:00 -0400https://www.mediapost.com/publications/article/180852/theres-a-category-for-that-app.htmlhttps://www.mediapost.com/publications/article/180424/living-in-the-50-percent-mobile-club.htmlMany of the statistics around mobile smartphone penetration, shopping app use, ad effectiveness and even market shares tend to hover around a 50% tipping point right now.Wed, 08 Aug 2012 10:06:00 -0400https://www.mediapost.com/publications/article/180424/living-in-the-50-percent-mobile-club.htmlhttps://www.mediapost.com/publications/article/179989/stop-shop-scan-grocery-retailer-gets-mobile-p.htmlBig data comes to Aisle 3. Stop & Shop is actively encouraging customers to scan groceries as they shop in order to integrate offers and reduce checkout costs.Wed, 01 Aug 2012 08:50:00 -0400https://www.mediapost.com/publications/article/179989/stop-shop-scan-grocery-retailer-gets-mobile-p.htmlhttps://www.mediapost.com/publications/article/179510/battle-of-the-eta-gps-vs-android-vs-iphone.htmlOne thing that irks me is that my car GPS always provides a significantly different ETA than my smartphones. Earlier this week I had the opportunity to test once and for all which is most accurate and why.Wed, 25 Jul 2012 11:31:00 -0400https://www.mediapost.com/publications/article/179510/battle-of-the-eta-gps-vs-android-vs-iphone.htmlhttps://www.mediapost.com/publications/article/179009/people-systems-vs-technology-systems.htmlMobile product scanning and price checks give the retailer an opportunity to engage the customer on a human level, especially when the POS systems buckle under the strain of too many marketing inputs.Wed, 18 Jul 2012 09:44:35 -0400https://www.mediapost.com/publications/article/179009/people-systems-vs-technology-systems.htmlhttps://www.mediapost.com/publications/article/178516/mobile-payments-vs-payments-while-mobile.htmlThe much bigger and more significant market for mobile payments involves using a mobile phone to pay for things where you are not. Payments while mobile is where the real money and potential reside.Wed, 11 Jul 2012 09:42:00 -0400https://www.mediapost.com/publications/article/178516/mobile-payments-vs-payments-while-mobile.html