MediaPost.com: tv

Where Minor League Shows Play: Looking For A Breakout Player

Wed, 19 Jun 2013 11:45:19 -0400

Your Web series just got upgraded to a full, TV-length-episode series. A nice sign you are growing up, for sure. The Julia Stiles-starring YouTube series "Blue" just got that good news. It is now moving to Hulu, the more mainstream venue for live streaming video.

Shazam Launches Service To Measure TV Campaigns

Wed, 19 Jun 2013 10:49:00 -0400

Music and entertainment app Shazam has started a new service to measure the impact and effectiveness of TV campaigns. Shazam says it combines third-party industry data for people viewing a particular ad with the people who engaged with that same ad through its service.

New MTV Studio Set Up Just for Short Video Clips

Wed, 19 Jun 2013 10:42:18 -0400

Viacom's MTV has set up a new studio to make short online video clips for MTVOther.com and its TV Everywhere apps. The original online content includes such shows as "Rock Stories," "Late Night Munchies" and "Inside Joke," with episodes running less than five minutes.

Mother Knows Best: TV Still Dominates Online In Senior Market

Wed, 19 Jun 2013 08:00:04 -0400

The senior age group is now, for the first time, the largest in terms of percent of population in the U.S. And this age group continues to grow. And what is the most advantageous way to sell to this large TV-watching audience? Producing ads that motivate, tell a story and prompt a response.

'Voice' Sings To Consistent Beat

Tue, 18 Jun 2013 17:57:00 -0400

One of the biggest shows on broadcast television finished its spring edition pretty close to where it scored a year ago. NBC's "The Voice," a two-hour finale edition starting at 8 p.m., earned a Nielsen 3.7 rating/11 share among 18-49 viewers.

Nielsen Abandons STB Data In Metered Markets, Moves Ahead In Diary DMAs

Tue, 18 Jun 2013 17:09:00 -0400

Nielsen isn't abandoning set-top-box (STB) data, but it's substantially scaling back plans to use it for local measurement. It boils down to the need for speed. In the 55 largest markets, Nielsen has determined -- at least for now -- that it's not possible to collect and process the data in a timely enough fashion to continue with overnight ratings - a client request. So, Nielsen has altered the new "hybrid" system it laid out last summer.

CBS Falling Back To TV's Promo Future

Tue, 18 Jun 2013 16:17:42 -0400

It's back to old-school marketing for CBS: Virtually all its fall shows will premiere in a one-week period starting right after its Emmy awards show on Sunday, Sept. 22. Actually, the eye network has done this in other recent years, while its broadcast competitors have mostly spread out their show launches due to too much "noise" clashing around the marketing of new TV content.

Don't Know Much About History

Tue, 18 Jun 2013 15:42:04 -0400

ABC's announcement that it will launch an updated 1980s version of the classic TV show "The Goldbergs" reminds me that in the history of television, some of the most popular series have been about, well, history. "Gunsmoke," "Bonanza," "Happy Days," "MASH," "Little House on the Prairie" and "The Waltons" were all huge ratings-generators and all were about bygone days. Today it's a lot different. Almost all of contemporary scripted television is set in the present. There are, of course, a few huge exceptions on the cable networks and PBS. "Mad Men," "Downton Abbey" and "Boardwalk Empire" are not only unusual in being great dramas on their own, but they have the added virtue of using history to illuminate the present.

'Jimmy Kimmel,' Myspace Promote Musicians

Tue, 18 Jun 2013 14:56:00 -0400

Select artists that appear on TV late-night show "Jimmy Kimmel Live" will get to perform an extended set in front of the show's fans, starting June 18. That performance, which follows the TV broadcast, will be streamed on Myspace, giving fans a chance to see bands twice.

Fox Sports To Air In Italy

Tue, 18 Jun 2013 14:00:00 -0400

Fox International Channels says it will launch Fox Sports in Italy with a portfolio of rights that includes Barclay's Premier League, Spanish La Liga and more.

Affluence Not Just For Affluent

Tue, 18 Jun 2013 08:58:00 -0400

For affluent consumers, traditional media is still the way to go, per the latest monthly study by the Shullman Research Center's Luxury and Affluence Monthly Pulse. Television is still number one, and magazines number three for potential reach.

That Other Second Screen: Tablets To Get In Sync With Gaming Consoles

Tue, 18 Jun 2013 08:36:00 -0400

The next generation of gaming consoles has much more to lose from 'second screening' than does TV. And so the Xbox One and PS 4 will be aggressively trying to co-opt tablets and smartphones to make them cooperate -- rather than compete with -- consoles.

How Tuned In Are Second-Screen Users, Really?

Tue, 18 Jun 2013 08:27:00 -0400

The metrics around second-screen use and the occasional linkage viewers make between the two displays may give programmers and advertisers good reason to court the distracted viewer. But I am not sure we have yet a full appreciation for how and why people 'second screen' and how it relates to the TV experience.

Episode 612: 'The Quality of Mercy,' or, Jewish Mothers, Crying Babies, And They Shot Kenny!

Mon, 17 Jun 2013 21:19:00 -0400

The title of this season's second-to-last episode (yikes!) is "The Quality of Mercy," which comes from Portia's famous speech in Shakespeare's "The Merchant of Venice." Lest Shakespeare seem too highfalutin' a reference, the writers also liberally sprinkle in allusions to "South Park," Patty Duke, The Monkees, "Plop plop fizz fizz" and Roman Polanski.

Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map

Mon, 17 Jun 2013 21:00:00 -0400

VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions through a deal that could integrate the company's social technology into all Publicis Groupe agency platforms.

Scripps Launches TV Everywhere With TWC

Mon, 17 Jun 2013 18:01:00 -0400

Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand programming. Content from five networks will be available to the cable operator's subscribers on an authenticated basis.

Telemundo Launches Hispanic Multi-Platform Measurement Project

Mon, 17 Jun 2013 17:19:26 -0400

Lost in some of last week's hoopla around an ESPN cross-platform measurement initiative was Telemundo embarking on a similar effort. The Spanish-language media company is looking to measure behavior among Hispanics across four segments: TV, online, mobile and social. The project Telemundo's commissioned will use resources from Symphony Advanced Media (SymphonyAM), which collects data on multi-media usage, and Vision Critical, which develops panels. It's the first time the two have measurement entities have worked together.

After TV, Sports Fans Up Coverage On Mobile, Social Nets

Mon, 17 Jun 2013 16:27:00 -0400

While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- including connected and smart TV sets -- are still lagging behind. Over a third of sports fans use smartphones to access sports content.

Does TV Need One Big Show That Pulls In All Viewers?

Mon, 17 Jun 2013 16:21:48 -0400

More than last season, this was the year Fox's "American Idol" came down off its high perch as television's big program. Now, what do we have? A more even playing field -- with a bunch of good-, but not great-rated, shows.

Pay Attention To This New Audience Segment, If You Have Any

Mon, 17 Jun 2013 15:51:38 -0400

If you're like me, then you believe that one of the unintended consequences of the hyper-acceleration of real-time media are some corresponding attention disorders, including ADHD. Now, according to at least one popular media research source, it is now a media planning attribute. Or at the very least, a new form of audience segmentation being used by TV programmers and advertisers to target social TV users. Speaking during Maxxcom's first global media collaborative in New York last week, Trendrr Co-Founder and CEO Mark Ghuneim, said the company now breaks social TV users down into segments known ad "Hyperactives" and "Massive Passives."

Marriott Modifies Marketing Message

Mon, 17 Jun 2013 15:47:00 -0400

With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to both business and leisure travelers who are sometimes one and the same at the same time.

Measuring The Unmeasured At The ARF

Mon, 17 Jun 2013 11:57:00 -0400

Just like everything else in the media landscape today, research is undergoing challenges that require it to transform the way it does business. There is now more to measure -- and more that is unmeasured. There are more platforms and content options, many more large and small competitors for consumer attention and affection, and more data to mine for insights. Researchers now wear many more hats: storyteller, neuroscientist, big-data maven, thought leader and analytics expert. We now need a working knowledge of ACR, STB data, cross-platform relationships, addressable opportunities and privacy pitfalls. The list sometimes appears endless. But it also makes our jobs very relevant and pivotal to the well-being of a company.

Netflix and DreamWorks Make a Big Deal for Original Kids Content

Mon, 17 Jun 2013 09:56:41 -0400

Netflix and DreamWorks Animation this morning announced a multi-year deal in which the studio agreed to premiere new original series spotlighting characters from movies like “Shrek,” “Madagascar,” “Kung Fu Panda” and others, on Netflix, beginning in 2014.

The 300 hours of programming will use characters from those and other DreamWorks franchises and upcoming feature films as well as the Classic Media library, which DreamWorks acquired in 2012 and includes many other popular animated characters.

Netflix and DreamWorks earlier announced their first ever Netflix original kids series, “Turbo F.A.S.T.” based on Dream Works’ “Turbo” which opens July 17. The series starts in December. At least three other DreamWorks films, “The Croods,” the upcoming “Mr. Peabody and Sherman” and “Turbo” will also have their small-screen debuts on Netflix in the U.S. and Latin America.

Are You Ready For The Dual-Screen Future?

Mon, 17 Jun 2013 07:15:03 -0400

Advertisers need to capitalize on the revenue potential that dual screen will bring. For marketers, dual-screen advertising opens the door to creative that is more intriguing for viewers, as well as more effective in driving specific types of conversions.

Second-Screening Posts Modest Results In Sports

Mon, 17 Jun 2013 07:15:00 -0400

Second-screening remains slow out of the gate for sports viewers, according to new research. Results show that in the past two years only 4% have begun following an event on an Internet-connected device while watching on TV.