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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: tv</title><link>https://www.mediapost.com/publications/tv/content/</link><description>tv</description><atom:link href="https://www.mediapost.com/publications/feeds/content/tv/" rel="self"/><language>en-us</language><lastBuildDate>Mon, 12 Oct 2026 16:22:00 -0400</lastBuildDate><item><title>AI Company Plans To Seek New Hearing In Copyright Fight With Thomson Reuters</title><link>https://www.mediapost.com/publications/article/418680/</link><description>Ross Intelligence indicated it will seek a new appellate hearing in a closely watched dispute over whether it infringed copyright by training its legal research service on material owned by Thomson
Reuters' Westlaw.</description><pubDate>Mon, 12 Oct 2026 16:22:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418680/</guid></item><item><title>Test Drive: Aston Martin Vantage Is Definitely James Bond-Worthy</title><link>https://www.mediapost.com/publications/article/418676/</link><description>The ultra-luxury automaker focuses on aspirational marketing, motorsport integration, digital personalization and exclusive VIP experiences rather than mass-market advertising.</description><pubDate>Mon, 12 Oct 2026 15:30:32 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418676/</guid></item><item><title>Older Consumers Are Going Digital, Leaving Advertisers Behind The Curve</title><link>https://www.mediapost.com/publications/article/418674/</link><description>Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform.</description><pubDate>Mon, 12 Oct 2026 15:10:32 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418674/</guid></item><item><title>Battle For &amp;#x27;Creators&amp;#x27;: Brand Safety On YouTube, Netflix?</title><link>https://www.mediapost.com/publications/article/418639/</link><description>Some high-producing creators have moved to Netflix on a non-exclusive basis. YouTube execs warned they could receive less promotion or lose their brand deals, according to  reports.</description><pubDate>Mon, 12 Oct 2026 13:34:51 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418639/</guid></item><item><title>Skydance: Ad Revenue Will Reach $21B By 2027</title><link>https://www.mediapost.com/publications/article/418666/</link><description>The newly formed Skydance Inc. now encompasses a portfolio of major streaming platforms, including Paramount+, HBO Max, Pluto TV and discovery+.</description><pubDate>Mon, 12 Oct 2026 12:59:14 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418666/</guid></item><item><title>Marriott Experiential Plots A Comeback</title><link>https://www.mediapost.com/publications/article/418656/</link><description>Experiential campaigns at the hotels are in the planning stages but have not yet rolled out. The idea is to taste food items or try beauty products.</description><pubDate>Mon, 12 Oct 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418656/</guid></item><item><title>Product Placement Growth Hits Recent High: Microdramas, Print Media Cited</title><link>https://www.mediapost.com/publications/article/418605/</link><description>"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographics that the brands are targeting," predicts PQ Media's Patrick Quinn.</description><pubDate>Mon, 12 Oct 2026 08:26:57 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418605/</guid></item><item><title>Get Ready For The Return Of Gluttony TV</title><link>https://www.mediapost.com/publications/article/418626/</link><description>Two ex-footballers will live off the fat of the land in "Men v. Food," a new take on the old "Man v. Food" series on Discovery Channel that celebrated the United States of Gluttony.</description><pubDate>Mon, 12 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418626/</guid></item><item><title>When You&amp;#x27;re A STAR, Nielsen Lets You Synthesize Your Audience</title><link>https://www.mediapost.com/publications/article/418633/</link><description>"We are creating a synthetic panel," Nielsen's David Kurzynski told a roomful of ad industry researchers earlier this year. He went on to pitch a new methodology synthetically fusing its ratings panel
with first-party data from streaming platforms.</description><pubDate>Fri, 09 Oct 2026 13:59:05 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418633/</guid></item><item><title>NFL Viewers Up 4% Season-To-Date</title><link>https://www.mediapost.com/publications/article/418632/</link><description>NBC's "Sunday Night Football" is highest at 23.2 million viewers, followed by CBS Sunday games at 20.5 million and ABC/ESPN's "Monday Night Football" at 19.3 million. Fox's Sunday afternoon games are
averaging 17.9  million, with Prime Video games at 17.4 million.</description><pubDate>Fri, 09 Oct 2026 11:53:23 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418632/</guid></item><item><title>Microdramas Are Hooking Viewers For Hours, Advertisers Want Role In Soap Opera</title><link>https://www.mediapost.com/publications/article/418629/</link><description>Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas.</description><pubDate>Fri, 09 Oct 2026 10:40:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418629/</guid></item><item><title>FCC&amp;#x27;s Station Cap Decision: TV Jobs Vs. Cable Bills?</title><link>https://www.mediapost.com/publications/article/418599/</link><description>Proponents of the move say it would give the biggest TV station groups massive control - perhaps to compete with local digital media and social media and gain more control of local  ad markets.</description><pubDate>Fri, 09 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418599/</guid></item><item><title>CNN Declares Independence From Skydance -- For How Long?</title><link>https://www.mediapost.com/publications/article/418486/</link><description>Skydance management is vowing never to interfere with CNN, but look what happened at CBS News.</description><pubDate>Fri, 09 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418486/</guid></item><item><title>Apple, Amazon, Meta At A Standoff Blocking Ads, AI Agents</title><link>https://www.mediapost.com/publications/article/418624/</link><description>ByteDance is the latest company banned from buying ads on a rival's platform, as providers escalate rivalries by blocking competitors from gaining market share.</description><pubDate>Fri, 09 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418624/</guid></item><item><title>Emmy Migration To Streaming Is No Loss For Network TV</title><link>https://www.mediapost.com/publications/article/418485/</link><description>The Primetime Emmy Awards are migrating to Amazon Prime, but is this necessarily a bad thing for legacy networks?</description><pubDate>Thu, 08 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418485/</guid></item><item><title>As Studios Pour Billions Into Content, How Will We Watch?</title><link>https://www.mediapost.com/publications/article/418566/</link><description>Companies like Netflix and Walt Disney still spend around $20 billion on TV and film production per year, with others spending at least $15 billion.</description><pubDate>Thu, 08 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418566/</guid></item><item><title>Disney+ To Stream Super Bowl, &amp;#x27;Monday Night Football&amp;#x27;</title><link>https://www.mediapost.com/publications/article/418590/</link><description>The Disney-owned platform will air the Super Bowl simulcast with ABC and ESPN on Feb. 14. Fox Television Network and Tubi aired the Super Bowl in 2025.</description><pubDate>Wed, 07 Oct 2026 23:40:26 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418590/</guid></item><item><title>Red, White &amp;amp; Notebook: Fox News @ 30...</title><link>https://www.mediapost.com/publications/article/418575/</link><description>As Fox News enters its thirties, it's worth noting that it's still less than half the age of its average viewer.</description><pubDate>Wed, 07 Oct 2026 15:51:31 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418575/</guid></item><item><title>Seattle Vampire Sitcom Impossible To Kill Off</title><link>https://www.mediapost.com/publications/article/418484/</link><description>CBS's new sitcom, "Eternally Yours," shares similarities with "Ghosts" -- starting with their paranormal plotlines.</description><pubDate>Wed, 07 Oct 2026 08:11:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418484/</guid></item><item><title>Is Skydance&amp;#x27;s Dominant TV Ad Share Enough?</title><link>https://www.mediapost.com/publications/article/418533/</link><description>The overall television ad marketplace is stagnant. But isn't streaming/CTV still a rapidly growing business?</description><pubDate>Wed, 07 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418533/</guid></item><item><title>Skydance Merger Sparks Analyst Concern Over Limited Reach</title><link>https://www.mediapost.com/publications/article/418559/</link><description>Analysts are considering what the new deal will mean for brands in the near term - especially scale and reach, and the health of their streaming business.  "The question for brands is what all that
reach  delivers," says TransUnion SVP of diversified markets, media &amp; entertainment Julie Clark.</description><pubDate>Tue, 06 Oct 2026 23:12:23 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418559/</guid></item><item><title>NewsGuard Presses To Block FTC Omnicom-IPG Merger Condition</title><link>https://www.mediapost.com/publications/article/418537/</link><description>"In our system, the First Amendment restrains governmental actors and protects private ones," NewsGuard attorney Robert Corn-Revere told federal appellate judges Tuesday morning.</description><pubDate>Tue, 06 Oct 2026 16:47:47 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418537/</guid></item><item><title>Walmart Connect Expands Audience, CTV Measurement</title><link>https://www.mediapost.com/publications/article/418530/</link><description>The expanded services with WBD, Spotify and Yahoo DSP are intended to give Walmart's media arm a larger piece of TV ad dollars through the partnership by giving advertisers a longer reach to  Walmart
shoppers on linear TV  networks like TBS.</description><pubDate>Tue, 06 Oct 2026 12:36:43 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418530/</guid></item><item><title>On-Brand &amp;#x27;NCIS: New York&amp;#x27; Is Likely Winner For CBS</title><link>https://www.mediapost.com/publications/article/418483/</link><description>If you overlaid the blueprint for all the other "NCIS" shows on top of this new one, everything would align perfectly.</description><pubDate>Tue, 06 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418483/</guid></item><item><title>Under Skydance: Moving Beyond CBS, CNN</title><link>https://www.mediapost.com/publications/article/418501/</link><description>Skydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating news platforms.</description><pubDate>Tue, 06 Oct 2026 00:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418501/</guid></item></channel></rss>