https://www.mediapost.com/publications/tv/content/tven-usThu, 23 Jul 2026 16:15:15 -0400https://www.mediapost.com/publications/article/416767/The linear TV ad industry is finally on the verge of experiencing a massive wave of automation.Thu, 23 Jul 2026 16:15:15 -0400https://www.mediapost.com/publications/article/416767/https://www.mediapost.com/publications/article/416753/NBCU's Peacock streaming platform grew 68% to $717 million in ad revenue, following a 120% climb in Q1 to $908 million from the Milan Cortina Winter Olympics.Thu, 23 Jul 2026 10:16:23 -0400https://www.mediapost.com/publications/article/416753/https://www.mediapost.com/publications/article/416674/A Discovery Channel show played a key role in the discovery of an airliner missing in the Atlantic Ocean for 74 years.Thu, 23 Jul 2026 08:00:00 -0400https://www.mediapost.com/publications/article/416674/https://www.mediapost.com/publications/article/416725/Data from a new DoubleVerify survey finds 40% of viewers continue to watch an ad when the ad has repeated. Does this also mean 60% aren't too happy and look away?Thu, 23 Jul 2026 08:00:00 -0400https://www.mediapost.com/publications/article/416725/https://www.mediapost.com/publications/article/416743/Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger share of automaker impressions than English broadcasts.Wed, 22 Jul 2026 17:50:11 -0400https://www.mediapost.com/publications/article/416743/https://www.mediapost.com/publications/article/416731/If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't be the creative strategy.Wed, 22 Jul 2026 14:04:35 -0400https://www.mediapost.com/publications/article/416731/https://www.mediapost.com/publications/article/416723/TBWA]Chiat\Day LA helps Constant Contact with campaign targeting small business owners.Wed, 22 Jul 2026 12:49:34 -0400https://www.mediapost.com/publications/article/416723/https://www.mediapost.com/publications/article/416718/Fox and its platforms averaged 42.5 million viewers for the English-language edition of the World Cup finals, and Telemundo/Peacock had 23.9 million viewers for the Spanish-language version. It is the highest-rated TV event since Super Bowl LX, which had 125.6 million viewers, and higher than the two NFL Conference finals games in January.Wed, 22 Jul 2026 12:33:24 -0400https://www.mediapost.com/publications/article/416718/https://www.mediapost.com/publications/article/416717/Video ads based on location continue to expand into other countries and market segments, as Amazon reports sales in its business division rose nearly 30% globally this year, with expansion in categories such as repair tools, fresh groceries, and office furniture.Wed, 22 Jul 2026 10:08:09 -0400https://www.mediapost.com/publications/article/416717/https://www.mediapost.com/publications/article/416716/Decades ago, then NBCU chief Jeff Zucker famously quipped how search engines were replacing news publishers' "analog dollars" with "digital pennies." Twenty-one years later they are becoming AI half-pennies.Wed, 22 Jul 2026 09:37:57 -0400https://www.mediapost.com/publications/article/416716/https://www.mediapost.com/publications/article/416682/Gen Z may be the next generation of sports fans - but in a way that revolves around the buzzword "fandom."Wed, 22 Jul 2026 08:55:29 -0400https://www.mediapost.com/publications/article/416682/https://www.mediapost.com/publications/article/416712/Total daily time spent with all platforms is estimated at 6.7 hours for persons two years of age and up, according to Media Dynamics Inc.Wed, 22 Jul 2026 08:42:04 -0400https://www.mediapost.com/publications/article/416712/https://www.mediapost.com/publications/article/416571/Unlike "The Big Bang Theory," the premise of the new spinoff coming to HBO Max on Thursday can be described as physics in reverse.Wed, 22 Jul 2026 08:00:00 -0400https://www.mediapost.com/publications/article/416571/https://www.mediapost.com/publications/article/416590/Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps - up from 38% a year ago.Wed, 22 Jul 2026 08:00:00 -0400https://www.mediapost.com/publications/article/416590/https://www.mediapost.com/publications/article/416701/Each treat features the brand's new Shirley Temple Italian Ice flavor and honors such sitcoms as "The Big Bang Theory," "Friends" and "The Office."Tue, 21 Jul 2026 20:29:54 -0400https://www.mediapost.com/publications/article/416701/https://www.mediapost.com/publications/article/416694/And as we look forward, here's the question you should be asking: Was this a World Cup story-or a soccer story? Those aren't the same thing.Tue, 21 Jul 2026 17:38:18 -0400https://www.mediapost.com/publications/article/416694/https://www.mediapost.com/publications/article/416688/IAB Tech Lab, the standards arm of the IAB, has introduced new standards to ensure totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.Tue, 21 Jul 2026 13:21:46 -0400https://www.mediapost.com/publications/article/416688/https://www.mediapost.com/publications/article/416654/Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix? Much depends on where they are in the broad media-platform spectrum.Tue, 21 Jul 2026 09:00:00 -0400https://www.mediapost.com/publications/article/416654/https://www.mediapost.com/publications/article/416679/Over a 35-day viewing period of TV shows' debut episodes, Netflix had eight of the top 25 shows and the three strongest shows overall, according to a CBS release citing Nielsen data.Tue, 21 Jul 2026 08:46:45 -0400https://www.mediapost.com/publications/article/416679/https://www.mediapost.com/publications/article/416570/TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lists that are updated daily.Tue, 21 Jul 2026 08:00:00 -0400https://www.mediapost.com/publications/article/416570/https://www.mediapost.com/publications/article/416648/Stagwell is preparing to launch a marketplace that centralizes curated inventory from CTV, online video and display to audio ads from publishers and ad-tech partners.Mon, 20 Jul 2026 12:26:11 -0400https://www.mediapost.com/publications/article/416648/https://www.mediapost.com/publications/article/416622/Apparently, President Trump believes everyone needs to listen and that all media outlets need to comply, with full airing of "live" content in particular.Mon, 20 Jul 2026 09:18:57 -0400https://www.mediapost.com/publications/article/416622/https://www.mediapost.com/publications/article/416569/On "King of the Hill," Hank Hill represents everyone who observes social change with a resigned skepticism.Mon, 20 Jul 2026 09:14:58 -0400https://www.mediapost.com/publications/article/416569/https://www.mediapost.com/publications/article/416644/"The Odyssey" overdelivered from pre-opening estimates of $80 million to $100 million. Universal spent $24.4 million in national TV advertising with 2,759 airings and 1.55 billion impressions -- according to estimates from iSpot.Mon, 20 Jul 2026 08:16:04 -0400https://www.mediapost.com/publications/article/416644/https://www.mediapost.com/publications/article/416587/On-air screen and TV announcers could only refer to the stadiums by their market or city location such as San Francisco Bay Area Stadium, or in the case of AT&T Stadium in Texas, as the Dallas Stadium.Fri, 17 Jul 2026 12:35:58 -0400https://www.mediapost.com/publications/article/416587/