<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: tv</title><link>https://www.mediapost.com/publications/tv/content/</link><description>tv</description><atom:link href="https://www.mediapost.com/publications/feeds/content/tv/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Thu, 23 Apr 2026 16:46:06 -0400</lastBuildDate><item><title>RFK Jr. Supports Potential Ban On Junk Food TV Ads</title><link>https://www.mediapost.com/publications/article/414553/</link><description>The food and restaurant industry spends about $14 billion annually for advertising in the U.S., according to a 2017 analysis of Nielsen data.</description><pubDate>Thu, 23 Apr 2026 16:46:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414553/</guid></item><item><title>NBCU Ads Up 4.7%, Peacock A Major Factor</title><link>https://www.mediapost.com/publications/article/414537/</link><description>The increase was largely driven by a NBA programming deal for NBCU including major gains from Peacock, which now represents 26% of overall NBCU ad revenues.</description><pubDate>Thu, 23 Apr 2026 11:24:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414537/</guid></item><item><title>Shareholder Vote Today Is Moment Of Truth For WBD, Paramount</title><link>https://www.mediapost.com/publications/article/414439/</link><description>If the voters vote yes, then the story of Paramount's long pursuit of WBD comes to an end. Or does it?</description><pubDate>Thu, 23 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414439/</guid></item><item><title>Netflix: Future Content Wasn&amp;#39;t About WBD - What About Other Video?</title><link>https://www.mediapost.com/publications/article/414516/</link><description>Netflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy.</description><pubDate>Thu, 23 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414516/</guid></item><item><title>Hearst News All-In-One: Publisher Cuts Deal To Help Programmatic Advertisers</title><link>https://www.mediapost.com/publications/article/414522/</link><description>Hearst News selects Magnite as its preferred dealer for high-impact ad formats.</description><pubDate>Wed, 22 Apr 2026 17:46:37 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414522/</guid></item><item><title>NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads</title><link>https://www.mediapost.com/publications/article/414508/</link><description>The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.</description><pubDate>Wed, 22 Apr 2026 14:10:01 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414508/</guid></item><item><title>EDO Offers Free AI Intel Platform To Advertisers, Agencies</title><link>https://www.mediapost.com/publications/article/414502/</link><description>EDO says the AI-enabled ChatEDO platform will help to remove "significant cost barriers and workflow friction at a time when teams are under growing pressure to plan across fragmented environments."</description><pubDate>Wed, 22 Apr 2026 11:46:10 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414502/</guid></item><item><title>Rebuilding The Etsy Brand Around The Moments Of Your Life</title><link>https://www.mediapost.com/publications/article/414495/</link><description>With the Festival Shop, the maker's market shows a strategy shift to "milestones and ministones."</description><pubDate>Wed, 22 Apr 2026 10:56:25 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414495/</guid></item><item><title>NBA Regular Season Ad Spend Hits $760M, Viewing +16%</title><link>https://www.mediapost.com/publications/article/414480/</link><description>Regular-season NBA games across all platforms grew 16% to an average 1.8 million Nielsen-measured viewers per game, with games airing on ESPN/ABC, NBC, NBA TV and Amazon Prime Video.</description><pubDate>Wed, 22 Apr 2026 10:11:43 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414480/</guid></item><item><title>Video Podcast Users Rise, YouTube Leads</title><link>https://www.mediapost.com/publications/article/414493/</link><description>Sixty-two percent of all podcast users are consumers of video podcasts on YouTube. Netflix has 34% share, followed by Spotify at 23% and Apple TV at 11%.</description><pubDate>Wed, 22 Apr 2026 09:08:12 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414493/</guid></item><item><title>Contextualized Brands, Content Create &amp;#39;Influence,&amp;#39; Study Finds</title><link>https://www.mediapost.com/publications/article/414404/</link><description>A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator
VideoElephant.</description><pubDate>Wed, 22 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414404/</guid></item><item><title>Peace Is At Hand In TV Land With Netflix Gardening Show</title><link>https://www.mediapost.com/publications/article/414438/</link><description>Just in the nick of time, charm returns to TV today, thanks to Zach Galifianakis.</description><pubDate>Wed, 22 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414438/</guid></item><item><title>Apple Focuses On &amp;#39;Hardware&amp;#39;: Thinking Big Screens?</title><link>https://www.mediapost.com/publications/article/414468/</link><description>Apple is already looking at the next step, not just with fully enabled AI in iPhones, but other physical products where AI will show off its use.</description><pubDate>Wed, 22 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414468/</guid></item><item><title>YouTube Expands Likeness Detection To Celebrities, Talent Agencies</title><link>https://www.mediapost.com/publications/article/414476/</link><description>YouTube is expanding its automated likeness detection initiative from a small group of journalists and civic leaders to entertainment industry accounts, including talent agencies, management
companies, and the celebrities they represent.</description><pubDate>Tue, 21 Apr 2026 14:10:47 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414476/</guid></item><item><title>BMW, PepsiCo, IPG Mediabrands, Saatva, Northwell Health Lead Insights at our TV &amp;amp; Video Insider Summit</title><link>https://www.mediapost.com/publications/article/414409/</link><description>At our TV &amp; Video Summit in New Orleans, leaders from BMW, PepsiCo, Saatva, Northwell Health, IPG Mediabrands shared insights on celebrity campaigns, smarter data strategies, Olympics advertising,
fandom-driven video content, and AI efficiency.</description><pubDate>Tue, 21 Apr 2026 14:00:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414409/</guid></item><item><title>Oprah To Receive Cannes LionHeart Award At This Creative Festival</title><link>https://www.mediapost.com/publications/article/414462/</link><description>It celebrates an industry luminary who has driven positive and lasting change throughout their career.</description><pubDate>Tue, 21 Apr 2026 10:30:16 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414462/</guid></item><item><title>New Relentlessly Sad Drama Typifies TV Content Today</title><link>https://www.mediapost.com/publications/article/414432/</link><description>I have written a number of times that much of the dramatic TV landscape today can be described as the saddest place on Earth.</description><pubDate>Tue, 21 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414432/</guid></item><item><title>Define YouTube&amp;#39;s Brand: More A Premium Streamer?</title><link>https://www.mediapost.com/publications/article/414444/</link><description>On the back of YouTube's NFL Sunday Ticket package of out-of-market games, it is angling to grab five exclusive NFL regular-season games, according to reports.</description><pubDate>Tue, 21 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414444/</guid></item><item><title>Viewers Want Better TV Search, Get Chatbots Instead</title><link>https://www.mediapost.com/publications/article/414436/</link><description>Nothing says seamless user experience like asking AI where to watch a playoff game, then immediately Googling whether the AI is hallucinating again.</description><pubDate>Mon, 20 Apr 2026 13:50:59 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414436/</guid></item><item><title>Streamers&amp;#39; Brand Ad Spend, Media Value Up 9% To $458M</title><link>https://www.mediapost.com/publications/article/414429/</link><description>Legacy TV network-based media companies continue to use their network-owned ad time to promote their still-young streaming platforms - with $221.5 million in media value vs. $203.1 million a year ago.</description><pubDate>Mon, 20 Apr 2026 12:03:23 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414429/</guid></item><item><title>Remembering The Far-Out Kids&amp;#39; Shows Of Sid And Marty Krofft</title><link>https://www.mediapost.com/publications/article/414335/</link><description>The death of Sid Krofft on April 10 revived memories of a very different era in kids' TV.</description><pubDate>Mon, 20 Apr 2026 08:43:52 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414335/</guid></item><item><title>Paramount Meets Advertisers: What&amp;#39;s Up With Upfront Pricing?</title><link>https://www.mediapost.com/publications/article/414394/</link><description>A Paramount-WBD combo would seem to carry more clout with advertisers starting later this year if the deal is completed by the fall.</description><pubDate>Mon, 20 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414394/</guid></item><item><title>Roku Surpasses 100M Global Households</title><link>https://www.mediapost.com/publications/article/414358/</link><description>In the U.S., industry estimates for Roku streaming devices (set-top box and smart TV OS) are at a 55% market share with Amazon Fire TV, next best at 35%.</description><pubDate>Fri, 17 Apr 2026 11:17:24 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414358/</guid></item><item><title>Netflix Q1 Ad Buys +16%, Expected To Double This Year</title><link>https://www.mediapost.com/publications/article/414382/</link><description>Sixty percent of all Netflix's subscriber gains in Q1 came from its ad-supported option, now priced at $8.99 in the U.S.</description><pubDate>Fri, 17 Apr 2026 08:51:21 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414382/</guid></item><item><title>Cartoon Cat Is a Real Butt-Head In Amazon&amp;#39;s &amp;#39;Kevin&amp;#39;</title><link>https://www.mediapost.com/publications/article/414226/</link><description>The health of a cat's rear end is a recurring theme of the new animated series "Kevin," created by Aubrey Plaza.</description><pubDate>Fri, 17 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414226/</guid></item></channel></rss>