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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: tv</title><link>https://www.mediapost.com/publications/tv/content/</link><description>tv</description><atom:link href="https://www.mediapost.com/publications/feeds/content/tv/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Fri, 21 Aug 2026 13:38:43 -0400</lastBuildDate><item><title>Email Market Square: Reaching Prospects At The Local Level</title><link>https://www.mediapost.com/publications/article/417400/</link><description>Digital Agency in a Box offers a new email feature, ImpactFactory says.</description><pubDate>Fri, 21 Aug 2026 13:38:43 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417400/</guid></item><item><title>Sony Tries New Marketing Strategy For RGB TV Technology</title><link>https://www.mediapost.com/publications/article/417382/</link><description>To explain revolutionary new tech, the company created a 14-month pre-launch odyssey.</description><pubDate>Fri, 21 Aug 2026 13:36:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417382/</guid></item><item><title>Season To Date: Fox News Tops All Cable Networks</title><link>https://www.mediapost.com/publications/article/417394/</link><description>Fox garnered 2.5 million average viewers. ESPN was next at 1.7 million; then comes MS Now (1.1 million) and Home &amp; Garden TV (723,000).</description><pubDate>Fri, 21 Aug 2026 11:26:15 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417394/</guid></item><item><title>Charter/Cox Merger: More Pressure On Already Hard-Pressed Local TV?</title><link>https://www.mediapost.com/publications/article/417375/</link><description>"Cable operators are no longer reliable engines of indefinitely expanding retransmission revenue," says Tim Hanlon, founder/CEO of media consulting firm, Vertere Group.</description><pubDate>Fri, 21 Aug 2026 10:29:12 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417375/</guid></item><item><title>DASH-Enhanced Nielsen Drives Reset On TV Viewing Picture</title><link>https://www.mediapost.com/publications/article/417380/</link><description>Among the non-intuitive insights about U.S. TV viewing brought to light: Only 30% of U.S. households are "streaming TV only."</description><pubDate>Thu, 20 Aug 2026 16:32:04 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417380/</guid></item><item><title>60-Plus Conan Is A Spry Guy In Travel Show&amp;#x27;s New Season</title><link>https://www.mediapost.com/publications/article/417379/</link><description>Conan O'Brien demonstrates he's an active senior as he travels to four more distant locations in the third season of his far-flung travel show, "Conan O'Brien Must Go."</description><pubDate>Thu, 20 Aug 2026 16:21:53 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417379/</guid></item><item><title>We&amp;#x27;ll Fight For Your Brand: WWE Records $160M In Sponsorships</title><link>https://www.mediapost.com/publications/article/417367/</link><description>A SponsorUnited report also shows 67.3% of WWE's brand partners (35) in 2025 as new brands added to the sport versus the year before.</description><pubDate>Thu, 20 Aug 2026 13:49:35 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417367/</guid></item><item><title>Avid Fans Of Women&amp;#x27;s Sports Watching More Televised Games</title><link>https://www.mediapost.com/publications/article/417302/</link><description>The largest viewing gain came with the WNBA, up 54% to 3.8 billion minutes viewed. And the number of overall women's sports telecasts shot up 230% to 3,363 in 2025.</description><pubDate>Thu, 20 Aug 2026 11:52:15 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417302/</guid></item><item><title>Sports Fans Resort To More Piracy For Live-Streaming Games</title><link>https://www.mediapost.com/publications/article/417349/</link><description>Statista says "live sports piracy" is the fastest-growing digital piracy segment.</description><pubDate>Thu, 20 Aug 2026 11:00:13 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417349/</guid></item><item><title>Netflix Doc Tells Story Of The Brand That Became Known As Mr. T</title><link>https://www.mediapost.com/publications/article/417354/</link><description>Raised on welfare in one of Chicago's roughest neighborhoods, Mr. T came up with a brand name and image for himself that made him world famous.</description><pubDate>Thu, 20 Aug 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417354/</guid></item><item><title>Trad Pay TV Declines Again -- But At Moderate 4.1% Drop</title><link>https://www.mediapost.com/publications/article/417335/</link><description>But overall consumer spending on all video -- pay TV, streaming, other home entertainment --- continues to climb, to  just under $40 billion.</description><pubDate>Wed, 19 Aug 2026 13:25:47 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417335/</guid></item><item><title>Your Brain On Short Videos: Cognitive Control Takes A Snack Break</title><link>https://www.mediapost.com/publications/article/417338/</link><description>Watching an appealing stream of bite-sized clips shifts the brain into an immersive, low-effort state in which self-monitoring takes a breather, a scientific study found.</description><pubDate>Wed, 19 Aug 2026 12:30:42 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417338/</guid></item><item><title>Disney ABC&amp;#x27;s New Suit Against FCC Cites Freedom Of Speech And Press</title><link>https://www.mediapost.com/publications/article/417320/</link><description>Are President Trump and his FCC-directed efforts missing the point, especially considering where the next generation gets its news content?</description><pubDate>Wed, 19 Aug 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417320/</guid></item><item><title>Stars Of &amp;quot;A Different World&amp;#x27; Sitcom Are Back For Netflix Reboot</title><link>https://www.mediapost.com/publications/article/417333/</link><description>One figure not involved is Bill Cosby -- creator of the original NBC series -- and his name reportedly will not be on the credits of the new Netflix version.</description><pubDate>Wed, 19 Aug 2026 08:47:27 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417333/</guid></item><item><title>Neutrogena Faces Renewed Backlash After Hayden Panettiere&amp;#x27;s Death</title><link>https://www.mediapost.com/publications/article/417322/</link><description>Neutrogena's social media posts across various platforms are flooded with comments slamming the company over its alleged treatment of Panettiere.</description><pubDate>Tue, 18 Aug 2026 15:19:56 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417322/</guid></item><item><title>ABC Sues FCC Over &amp;#x27;Intolerable&amp;#x27; Retaliation Campaign</title><link>https://www.mediapost.com/publications/article/417319/</link><description>"Each time an ABC journalist publishes a story or an ABC host interviews a political guest, they must wonder whether that speech might lead the Administration to follow through on its threat of
license revocation or to impose some other sanction," the network says.</description><pubDate>Tue, 18 Aug 2026 14:47:03 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417319/</guid></item><item><title>Streaming Bundles Need More Than Another Streaming Service, Deloitte Says</title><link>https://www.mediapost.com/publications/article/417317/</link><description>Many bundles amount to several streaming services taped together with a discounted price and a shared login. Younger consumers want something broader and more useful.</description><pubDate>Tue, 18 Aug 2026 12:26:05 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417317/</guid></item><item><title>Why Nielsen Keeps Publishing &amp;#x27;The Gouge&amp;#x27;</title><link>https://www.mediapost.com/publications/article/417301/</link><description>Oops, I mean "The Gauge," but you get my drift. Footnotes aside, Nielsen has spent months willfully publishing bogus, lame duck data spinning streaming's dominance during the upfront even though it
knows  it's wrong. Why?</description><pubDate>Tue, 18 Aug 2026 10:23:15 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417301/</guid></item><item><title>Define YouTube: Is It TV? Not Everyone Thinks So</title><link>https://www.mediapost.com/publications/article/417283/</link><description>YouTube's share of streaming TV viewing time is a big 28%, versus its streaming TV advertising share, which is 12%, according to Cross Screen Media.</description><pubDate>Tue, 18 Aug 2026 10:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417283/</guid></item><item><title>Trump Foe Rosie O&amp;#x27;Donnell Relishes &amp;#x27;Kimmel&amp;#x27; Guest-Host Stint</title><link>https://www.mediapost.com/publications/article/417294/</link><description>O'Donnell, 64, has been a vocal critic of Trump going back decades, and Trump has responded in kind over the years.</description><pubDate>Tue, 18 Aug 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417294/</guid></item><item><title>Streaming Climbs To 48.5%, Per Last Lame Duck Edition Of Nielsen&amp;#x27;s &amp;#x27;Gauge&amp;#x27;</title><link>https://www.mediapost.com/publications/article/417308/</link><description>The data is expected to be the last before Nielsen recalibrates "The Gauge" based on more accurate media universe estimates.</description><pubDate>Tue, 18 Aug 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417308/</guid></item><item><title>ARF DASH: Nearly A Third Of U.S. Homes Get TV Only Via Streaming</title><link>https://www.mediapost.com/publications/article/417285/</link><description>ARF's DASH TV Universe study identies these homes as "digital-only" households, with no access to traditional pay TV.</description><pubDate>Mon, 17 Aug 2026 13:35:41 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417285/</guid></item><item><title>Fallon Produces Disney Short For Princess Week</title><link>https://www.mediapost.com/publications/article/417270/</link><description>"Once a Princess" give kids a shared language that connects them.</description><pubDate>Mon, 17 Aug 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417270/</guid></item><item><title>Advertisers Launch Early Holiday Campaigns</title><link>https://www.mediapost.com/publications/article/417194/</link><description>Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.</description><pubDate>Mon, 17 Aug 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417194/</guid></item><item><title>Sports Incoming - Squeezing Out Prime-Time Scripted Shows?</title><link>https://www.mediapost.com/publications/article/417253/</link><description>Live sports continues to gain a bigger foothold - and squeeze out traditional prime-time programming on linear broadcast TV networks. NFL games have been going in that direction.</description><pubDate>Mon, 17 Aug 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417253/</guid></item></channel></rss>