MediaPost.com: social

Healthcare Wants To Be Netflix, Erewhon Wants To Be Mayo Clinic And Media Buyers Are Stuck In The Middle

Thu, 21 May 2026 13:02:03 -0400

Consumer brands are rapidly moving into healthcare territory while traditional healthcare players scramble to learn what words like "experience design" and "customer journey" actually mean.

Colossus Inserts Kayem Hot Dogs Into Historic American Paintings

Thu, 21 May 2026 11:00:00 -0400

The brand is aligning with the U.S.' 250th anniversary in a whimsical way

TikTok Presses North Carolina Court To Dismiss 'Addiction' Charges

Wed, 20 May 2026 16:44:41 -0400

TikTok is asking North Carolina's highest court to dismiss charges that the company violates consumer protection laws by allegedly designing the app to hook young users.

Self-Care App Finch Promotes 'Whatever It Takes to Get Through the Day'

Wed, 20 May 2026 16:42:15 -0400

Spots showcase "our little ways of coping so we don't go insane," like "We rage-clean the floor."

Meta's Finance Ad Swamp Overflows With 'Guaranteed Wealth' Bros, AI Trading Bots, WhatsApp Hucksters

Wed, 20 May 2026 15:33:04 -0400

The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser's study found.

New Google Protocol Brings 'Intelligent Shopping' To Advertising

Wed, 20 May 2026 15:08:00 -0400

Google brought new Universal Commerce Protocol features to retailers Wednesday with the launch of "Universal Cart," which introduces intelligent shopping and works across retail and services including Search.

Guinness, Taylor Toast The World Cup

Wed, 20 May 2026 11:00:00 -0400

Social and OOH work appears in bars and billboards in Atlanta, Boston, Philadelphia and San Francisco.

Midterm Political Ad Spend Projected To Hit $13.8B, Up 9%

Wed, 20 May 2026 10:55:49 -0400

The projected gain shows a slowdown in overall political ad spend. For the 2024 Presidential election year, ad spend increased 13% ($15.9 billion) vs. the 2020 election year ($14.1 billion).

Snapchat Updates Attribution, Focuses On App Advertisers

Wed, 20 May 2026 09:36:39 -0400

Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad partners - especially app advertisers - with additional insights surrounding real-time user interactions.

Reddit Expands First-Party Measurement

Wed, 20 May 2026 09:00:00 -0400

Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday.

Hanson Dodge Adds Pet Supplies Plus, Nature & Culture Museum To Client Roster

Wed, 20 May 2026 08:48:23 -0400

Milwaukee-based indie agency Hanson Dodge (HD) has won three new pieces of business including new clients Pet Supplies Plus, Nature & Culture Museum of Wisconsin and a new assignment from supply chain company IFS Softeon.

For Pet Supplies Plus, HD will be responsible for creative and strategic development in select sectors of their business.

For the Nature & Culture Museum of Wisconsin, the goal is to generate excitement for the museum’s grand opening via the development of a new website designed with the goal of driving admissions after its launch next year.

And HD will handle social and display work for IFS Softeon. The Softeon work is expected to go live in Summer. Work for Pet Supplies Plus and the Nature & Culture Museum will debut next year.

The wins follow other new business awarded earlier this year including 30-Second Cleaners and Harris cleaning and pest control brand -- both from PurposeBuilt Brands--and Festa oven-ready Pinsa crusts.

Google Reimagines 'Intelligent' Search, Biggest Change In 25 Years

Tue, 19 May 2026 23:32:18 -0400

The "intelligent Search box" provides easier access to AI capabilities, with longer prompts and more AI options. Google used its latest Gemini AI model to overhaul its search box, adding a video-generation tool to simplify online shopping.

HMS 'USA Today:' America's Newspaper Hires A Reporter To Cover The Royal Family

Tue, 19 May 2026 18:31:39 -0400

Jennifer Hassan will focus on the Royals after a decade covering the monarchy and breaking news at "The Washington Post."

Channel Your Inner Wendy: NYC Look-Alike Contest Offers Free Burgers For A Year

Tue, 19 May 2026 17:05:33 -0400

Contestants must prepare a social-media post promoting the brand along with performing an "original, Wendy's-style commercial."

Meta Restructuring: Plans Thousands Of AI Roles, Layoffs Loom

Tue, 19 May 2026 16:09:32 -0400

Beyond cutting around 8,000 jobs, Meta this week plans to reassign 7,000 employees to four new organizations primarily focused on developing AI tools and apps, according to an internal memo seen by Reuters and "The New York Times."

Colorado 'Warning Label' Constitutional, States Argue

Tue, 19 May 2026 15:35:25 -0400

A Utah-led coalition argues that Colorado's warning-label law merely requires social platforms to "provide fact-based notices about their products."

X Forming 'Ideal' Niche Creator Partnerships

Tue, 19 May 2026 15:13:57 -0400

X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands and are interested in participating in a campaign.

Coca-Cola, Land O' Lakes, Kimberly-Clark, Goodles, Sargento Lead Insights at our CPG Brand Insider Summit

Tue, 19 May 2026 14:00:09 -0400

At our CPG Summit in Savannah, leaders from Coca-Cola, Land O' Lakes, Kimberly-Clark, Goodles, and Sargento shared insights cultural relevance, leadership buy-in, fan engagement, and real-time optimization in creator-led campaigns.

Streaming Subscription Fatigue Has Officially Turned America Into Your Grandfather

Tue, 19 May 2026 12:26:43 -0400

FAST's growth shows that consumers aren't demanding fewer ads. They're demanding fewer monthly charges.

Stop Feeling Just 'Fine,' Say Two Health Educational Campaigns

Tue, 19 May 2026 12:22:42 -0400

J&J campaign empowers patients "with major depressive disorder to take the first step in moving beyond 'good enough'" by reaching out to doctors.

Time Limits For Social Media Unconstitutional, NetChoice Argues

Mon, 18 May 2026 16:00:29 -0400

"States may certainly take steps to protect minors who use 'social media,' but requiring minors to obtain parental consent before accessing those websites is not a narrowly tailored means of advancing a legitimate governmental interest," NetChoice argues in papers filed Friday with the 4th Circuit Court of Appeals.

YouTube Rolls Out Likeness Detection To All Creators Over 18

Mon, 18 May 2026 15:46:28 -0400

YouTube is launching its likeness detection technology to all eligible creators over age 18 to combat the spread of misleading AI-generated content.

Meta Expands IAS Block Lists To Threads

Mon, 18 May 2026 15:42:56 -0400

Meta has expanded its partnership with Integral Ad Science, bringing the company's "Content Block List" optimization solution to advertisers running campaigns on Threads.

'Creator Journalism:' Better Label, Shine For News Consumers?

Mon, 18 May 2026 11:53:24 -0400

"This creator journalism is not a sideshow. It is fast becoming the show," said Deborah Turness, who resigned from her position as CEO of BBC News in 2025. "If we have been wondering for years what would eventually replace the broadcast news mass media model, we are seeing the answer now."

Roblox Hires First Chief Growth Officer, Eyes International

Fri, 15 May 2026 17:16:56 -0400

Roblox has hired John Ciancutti as its first chief growth officer, tasked with expanding user growth internationally as well as enhancing the gaming platform's recommendation algorithm.