MediaPost.com: social

Roblox Moves Ahead With Age-Specific Accounts For Kids, Young Teens

Mon, 13 Apr 2026 19:02:10 -0400

Roblox has announced new tiered account types for kids and teens under 16 years of age, introducing a unified framework for age-checks, account-level defaults, in-game content ratings, and expanded parental controls.

'The Wall Street Journal' Trumps Trump In Defamation Case-Pending Appeal

Mon, 13 Apr 2026 17:25:49 -0400

The Wall Street Journal and The Guardian published some very good news about themselves on Monday.

The Journal reported that a federal judge threw out President Trump’s defamation lawsuit against the publication And in a separate matter, Trump Media voluntary withdrew his complaint against The Guardian.

In the Journal case, Trump (and/or his lawyers) failed to demonstrate that the Journal and its reporters acted with “actual malice when they published an article about a birthday letter to financier and sex offender Jeffrey Epstein over Trump’s name.

On the contrary, “The complaint comes nowhere close to this standard,” wrote U.S. District Judge Darrin Gayles.“Quite the opposite.”

As was proper, the Journal’s reporters journalists reached out to Trump, Justice Department officials and the Federal Bureau of Investigation prior to publication. “In short, the complaint and the article confirm that defendants attempted to investigate,” Gayle continues.

The article, which appeared online on January 17, 2025, was titled “Jeffrey Epstein’s Friends Sent Him Bawdy Letters for a 50^th Birthday Album. One was from Donald Trump.”

A spokesperson for Dow Jones & Co., which publishes the Journal, commented, “A spokeswoman for the Wall Street Journal’s publisher, Dow Jones & Co., said: “We stand behind the reliability, rigor and accuracy of The Wall Street Journal’s reporting.”

The Trump team has until April 27 to file an amended complaint. Trump's lawyers say it intends to do so.

The Journal reports, for what it's worth, that Judge Gayles is an Obama apointee.

In the other case, Trump Media and Technology Group (TMTG), the parent of Trump's Truth Social platform, dropped its defamation suit against the Guardianm but did so without preudice, meaning it could refile it at some point.

This lawsuit seems more complicated than the others. The Guardian had reported in 2023 that New York prosecutors were probing money wired to TMTG via the Caribbean by two entities that appeared to be partly controlled by a relative of an ally of Vladimir Putin.

The Trump team responded with the suit. "The Guardian continues to propagate its false narrative that TMTG has these fake connections to Russia," it said. "It is a hoax. Litigation will continue on this pointm and we are confident that the Guardian will ultimately be held responsible for its defamation - and this story should be retracted."

There was no reason given for the withdrawal. But last November, Judge Hunter W. Caroll, threw out most of the case against Guardian News and Media Ltd. Penske Media Corporation owner of Variety, which also reported the story, and Will Wilkerson, a former TMTG founder and alleged whistleblower, the Guardian writes,

Of course, these cases are only part of the Trump defamation docket. Trump also sued the New York Times, alleging that reporting and a book published by two Times journalists in 2024 were

The articles and t book were published with “actual malice” toward Mr. Trump and caused “enormous” economic losses and damage to his “professional and occupational interests,” the Times continues.

However, U.S. Judge Steven D. Merryday criticized the “florid and enervating” pages included in the 85-page complaint, and noted that the formal allegation of defamation was not made until near the end of the complaint page, after pages that praised the president and listed his grievances, the Times reports.

Merryday added, “A complaint is not a public forum for vituperation and invective. Not a protected platform to rage against an adversary.”

The Times refiled its lawsuit in October.

An observer might be forgiven for seeing these lawsuits as simple expressions of pique. But they could have consequences. The Journal, the Guardian and the Times have ample means to defend themselves. But a smaller newspaper might be put of business by the legal costs alone.

The president has come up empty-handed for now. But the fight to maintain the "actual malice" provision is far from over.

AT&T Spent a Month Inside March Madness. Was It Worth It?

Mon, 13 Apr 2026 17:04:18 -0400

The best advertising in the world can't manufacture a buzzer-beater. That's exactly why brands keep writing the check.

Vibe Twisted Sips Steps Up To The Plate As Minor League Baseball Sponsor

Mon, 13 Apr 2026 16:28:13 -0400

Vibe, a Gen Z-targeted wine-based RTD cocktail brand, will work with more than 100 MiLB teams in the U.S.

X Prioritizes Original Content By Cutting Aggregator Payouts

Mon, 13 Apr 2026 15:27:46 -0400

X is furthering its mission to declutter the home feed, announcing that it has begun to test new recognition tools aimed at boosting monetization revenue opportunities for original content creators over aggregate accounts.

With Freeze-Dried Caramel, Mars Finds New Torment for M&M's

Mon, 13 Apr 2026 14:25:43 -0400

The launch combines a new texture with familiar -- diabolical -- plot devices.

Appeals Court Rejects Virginia Bid To Reinstate Time Limits For Social Media

Mon, 13 Apr 2026 11:29:04 -0400

The 4th Circuit rejected Virginia's request to allow enforcement of a law requiring social platforms to verify users' ages and prohibit minors under 16 from accessing social media for more than one hour a day without parental consent.

Dropbox Enlarges Big Spaceship's Scope As Social AOR

Mon, 13 Apr 2026 11:00:00 -0400

The remit continues creative efforts to enhance brand awareness.

'Extreme' Reveal: TDA Boulder Unboxes Orijen Freshprey

Mon, 13 Apr 2026 11:00:00 -0400

The new dog-food line chose a novel approach to a product launch.

Deeper Influencer Messaging For Linear's Old-School Ad Ecosystem?

Mon, 13 Apr 2026 08:00:00 -0400

The premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real or perceived "trust."

Mazda CX-5 Campaign Drives Surge In Attention, Brand Perception

Sun, 12 Apr 2026 16:58:34 -0400

"Algorithm management across social platforms is critical, and you have to stay ahead of creative fatigue," Mazda's Brad Audet tells "Marketing Daily."

U.S. Bank Inks Multiyear NFL Deal

Sun, 12 Apr 2026 15:28:19 -0400

One component of the deal is a customized financial guidance program for NFL players called the U.S. Bank Financial Edge.

Beyond the Spirit: Fever-Tree Urges Drinkers To 'Mix With The Best'

Fri, 10 Apr 2026 17:13:33 -0400

After recently entering into a strategic partnership with Molson Coors, the non-alcoholic Fever-Tree's first campaign rolls out nationally this month.

Grubhub Eases 'Taxiety' With Fee-Return Promo For April 15

Fri, 10 Apr 2026 16:29:54 -0400

Comedian Veronika Slowikowska promotes the program, which allows users to compete for Grubhub credit if they paid delivery fees on any app last year.

Meta Must Face Massachusetts AG's Addiction Suit

Fri, 10 Apr 2026 13:53:28 -0400

Massachusetts Attorney General Andrea Joy Campbell can proceed with claims that Meta violated consumer protection laws by allegedly designing Instagram to be addictive.

How Connected Experiences Can Rebuild Consumer Trust

Fri, 10 Apr 2026 12:52:54 -0400

Use AI agents capable of algorithmic nudging, ingesting real-time signals to determine the "next best action" to meet each individual's unique circumstances.

Local Ad Spend Forecast Revised To +8.1% This Year

Fri, 10 Apr 2026 11:10:00 -0400

Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.

Soccer Legend Tim Howard Stars In Jim Beam's World Cup Effort

Fri, 10 Apr 2026 11:09:04 -0400

Howard appears at a BBQ and other spots where "fans gather to watch, cheer, and celebrate."

VML, WPP Media Help Recruit U.S. Navy Healthcare

Fri, 10 Apr 2026 11:00:00 -0400

The integrated marketing push targets key cities and early-career medical pros.

Venables Bell+Partners Wins AOR For Pacific Gas & Electric

Fri, 10 Apr 2026 11:00:00 -0400

This is the agency second collaboration with the client.

Oikos Celebrates Athletes' Strength, Perseverance

Fri, 10 Apr 2026 11:00:00 -0400

The social-media work isn't about sports stats, but overcoming adversity.

TikTok To Build Second Finland Data Center For EU User Info Storage

Thu, 09 Apr 2026 19:55:54 -0400

TikTok will invest around $1.2 billion in a new data center in Finland, where it will store the platform's European Union user information separately from China due to global privacy concerns.

TikTok Adds Wix Integration For SMB Brands

Thu, 09 Apr 2026 17:43:21 -0400

By connecting their Wix websites directly to TikTok for Business, brands are invited to create, manage and optimize ad campaigns in one unified space while receiving ad signals and performance data.

Arkansas Petitions To Reinstate Restrictions On Social Media Algorithms

Thu, 09 Apr 2026 13:28:09 -0400

Arkansas has asked a federal appeals court to allow enforcement of a law that would prohibit social-media platforms from using algorithms or design features that could "cause" a user to commit suicide, buy drugs, develop an eating disorder or become addicted to social media.

Jung von Matt SPREE To Lead VW's Global Social Media

Thu, 09 Apr 2026 11:00:00 -0400

The mission is to enhance Volkswagen's digital presence as a desirable brand.