MediaPost.com: social

Persil Surprise! 'Housewives' Heather and Gina Do Laundry Together

Wed, 12 Aug 2026 17:42:03 -0400

The often-contentious yet longtime friends from "The Real Housewives of Orange County," Heather Dubrow and Gina Kirschenheiter, banter on-camera to promote laundry detergent.

Dove, Polo Ralph Lauren, Lacoste Suit Up For US Open

Wed, 12 Aug 2026 17:06:14 -0400

Brands are hoping to ace this year's tournament with fresh activations and retail appeal.

Minnesota Presses Judge To Reject Challenge To Warning Label Mandate

Wed, 12 Aug 2026 16:23:48 -0400

"There is little risk that the Act will chill speech," Attorney General Keith Ellison argues in response to NetChoice's bid to block a law requiring cigarette-style warnings for social media.

Snap Invites Pharma Brands To Publish In-Feed Ad Disclosures

Wed, 12 Aug 2026 16:16:29 -0400

Snapchat has announced a new ad format designed for pharma brands, intended to help brands comply with regulatory Rx ad requirements and utilize trends among its user base.

Why One Survey Statistic Is Not Enough To Tell A Media Story

Wed, 12 Aug 2026 15:53:30 -0400

The strongest research-backed pitches use multiple data points to reinforce different aspects of a story, provide additional context, and convey credibility.

Honda, Disneyland Partner For Experiential Fan Event

Wed, 12 Aug 2026 15:46:28 -0400

The Aug. 14-16 event will include an opportunity for attendees to explore Honda's family vehicles, including the Honda Odyssey minivan.

The Evolution Of 'Destination' Media

Wed, 12 Aug 2026 15:33:33 -0400

Reach an audience today by putting content into social feeds and videos, and making sure you have enough information out there that your content can be inserted into AI responses,

NetChoice To Ask SCOTUS To Block Ohio Parental Consent Law

Wed, 12 Aug 2026 15:12:35 -0400

The tech industry group says it will petition the Supreme Court to strike down an Ohio law that prohibits some social platforms from allowing minors under 16 to create accounts without parental permission.

Google Campaign Focuses On Quieting Tech Distractions

Wed, 12 Aug 2026 11:57:56 -0400

The campaign highlights new technology that encourages users to stay in the moment while signaling a broader shift toward less screen time and more ambient notifications. The challenge becomes keeping consumers engaged enough that they do not ignore the prompts that lead to ad delivery.

Black Audiences Want More Authentic Stories, And Brands May Want To Pay Attention

Wed, 12 Aug 2026 11:38:16 -0400

An AARP survey found that many Black Americans would like to see more intergenerational stories, and greater representation of people ages 50 or older.

Jellyfish Suggests Gen Z 'Double Date' In Tinder Spot

Wed, 12 Aug 2026 11:00:00 -0400

The demo prefers a more social dating experience to a traditionally scripted one.

Thanks To Stepped-Up Spending, Heinz Is 'Winning Big'

Tue, 11 Aug 2026 17:13:39 -0400

While overall sales are still declining, Kraft Heinz says bigger ad budgets have made the brand the best performer in the company's portfolio.

ViiV Targets 'Future You' in New HIV Prevention Campaign

Tue, 11 Aug 2026 16:20:06 -0400

Young adults are urged to "make a choice that fits your life" by talking to their doctor about long-lasting HIV prevention.

Study: 69% Of Americans Open To AI Purchasing On Their Behalf

Tue, 11 Aug 2026 15:51:27 -0400

That's according to a new study from agency Croud which also found that 39% of AI users validate AI recommendations across four or more sources before buying.

Meta Smart Glasses Banned In England, Wales Courtrooms

Tue, 11 Aug 2026 15:43:33 -0400

Courtrooms in England and Wales are following New York's recent lead to ban Meta's AI-powered smart glasses amid widespread concerns around privacy and the product's undetected recording abilities.

Social Platforms Make New Push To Block Law Restricting Recommendations

Tue, 11 Aug 2026 15:02:53 -0400

Meta says California's restrictions on personalized recommendations to minors would make Facebook and Instagram "unrecognizable."

Adolescence Meets The Algorithm: Social Media's Mental Health Tradeoffs

Tue, 11 Aug 2026 14:56:37 -0400

Researchers found associations between problematic social-media use and anxiety, depression, loneliness, cyberbullying, poor sleep and unhealthy alcohol consumption.

Meta Brings Exclusion-Only Capabilities To Ads Manager

Tue, 11 Aug 2026 14:47:10 -0400

Meta designed exclusion-only custom list capabilities for advertisers that may want to avoid serving ads to specific groups, including those who have opted out of their services or are already self-excluded.

Reddit Is The 'B2B' Channel You've Been Overlooking

Tue, 11 Aug 2026 09:41:50 -0400

Reddit is one of the most underused and undervalued B2B marketing channels. Whilst this platform has traditionally sat outside of the B2B media mix, perceptions of it are changing at speed.

Brands are now recognising that Reddit provides something unique: access to niche and intent-rich communities where conversations are happening between real professionals around tools, vendors, and workflows.

It's a gold mine of specific audiences in one space who are actively seeking solutions and problem-solving in their own language.

Relevance and intent are increasingly harder to access on platforms where users passively scroll, making Reddit impossible to ignore.

Why Reddit matters for B2B (but not for the reasons you think)

"You may think Reddit’s value as a platform is down to its reach, with 514.6 million weekly active users according to Reddit's own Q2 reporting.” However, by far the most useful tool Reddit provides marketers with is what buyers reveal when they think no one is watching.

B2B buyers are still people, and when faced with a problem, they research in public and private communities long before they reach out to solutions providers or opt to speak to a salesperson.

Reddit provides context such as the pain points that are triggering people to research solutions, any misconceptions and the alternatives being considered, providing rich, problem-led intent signals that have nothing to do with the job title or seniority of the user in their professional life, unlike LinkedIn.

Reddit is different -- it has a great way of surfacing the problem first, meaning many intent signals are problem-led rather than job title-led.

In a world where attention is fragmented and traditional targeting is losing precision, Reddit offers something rare: an unfiltered insight into real buyer intent, expressed by frank and human conversations, at the exact moment problems emerge.

As such, Reddit’s value to marketers is twofold: it gives brands a uniquely powerful research tool by surfacing real, unfiltered buyer problems in their own words, and it provides an advertising environment where those same problem-led conversations can be used to target, shape and position campaigns with far greater relevance than ever before.

How to find the right subreddits and audiences

Reddit campaign planning should begin with research. Before launching campaigns, B2B advertisers need to understand where relevant conversations are happening and whether those conversations are commercially useful.

When choosing Subreddits, pay attention to the following:

The topics being discussed need to link to the challenges in your category.
The level of commercial intent: prioritise subreddits where conversations show real buying signals.
The quality and frequency of posts: an active and niche subreddit will be more useful for finding insights.
The language users use to describe problems can inform how you word messaging and hooks.
Mentions of competitors or alternative solutions: always useful for understanding your market.
Objections and pain points: look for frustrations, blockers and triggers that influence buying decisions.

Which Reddit ad formats work for B2B, when to use them

Reddit offers a range of ad formats that can be used across awareness, consideration and lead-generation activity. The right format depends less on the channel itself and more on what the brand needs to communicate.

Static Image ads deliver simple, direct value-exchange messages that work well for promoting guides, reports, webinars or clear proposition-led campaigns.

Video ads help educate or build familiarity by explaining complex topics through expert clips, product explainers or thought-leadership content.

Carousel ads allow brands to communicate multiple points in one unit, ideal for breaking down processes, showcasing benefits or highlighting related resources.

Free-Form ads provide space for deeper explanation, making them effective for thought leadership, technical education or messages needing more context.

Conversation ads place brands within relevant discussions, useful when the message aligns naturally with the topic and adds value rather than interruption.

The format should always follow the objective. Awareness campaigns may benefit from video or free-form ads that help explain the problem. Lead- generation campaigns may be better suited to static, carousel or free-form ads that clearly communicate the value of the asset. Retargeting campaigns may need more direct messaging and clearer CTAs.

Creative best practice for a platform resistant to corporate messaging

The main objectives of creative advertising on Reddit are to show true understanding of a problem, and provide a solution in a way that feels appropriate to the environment - an environment which is direct, opinionated and community-led.

B2B brands which use polished brand-safe assets similar to those on LinkedIn will find they underperform because any vague or overly promotional content just feels off.

This being said, the idea that advertising on Reddit needs to be unpolished or look amateur in order to avoid looking out of place, but this isn’t necessarily true; it is more about the contents of the ad and the way the message is communicated.

For example, a weak B2B ad might say: "Transform your business with our award-winning platform."

A stronger Reddit-style message would be more specific, such as: "Still managing client reporting across five different spreadsheets? This guide breaks down how teams are simplifying paid media reporting without losing visibility."

The second version is more effective because it identifies a real problem, uses natural language and gives the user a reason to care.

How Reddit fits into the wider B2B buying journey

Reddit plays a distinct role in the B2B buying journey as you catch users very early on in the cycle, at the earliest stages of "problem recognition." Users often turn to Reddit when they first experience some kind of frustration and want to validate this with others in a similar position.

This stage comes long before someone downloads a guide, lands on a website or speaks to a sales team. In a way, it bridges the gap between awareness and consideration in that users may not convert immediately, but they leave the interaction with a better understanding of the problem they’re having and the potential solutions that are available.

When measured as part of a multi-touch journey, Reddit often shows up as an assist channel that shapes demand, informs later search behaviour and increases the performance of retargeting and lead-gen activity.

Why Reddit is still undervalued, and why that's an opportunity

Reddit is undervalued as a platform by marketers because it requires more effort to succeed, but the payoff is worth it for those brands that do invest.

Marketing on Reddit requires in-depth research into existing communities and how buyers actually speak about their problems.

It then requires genuine immersion into established networks. This means that treating Reddit like just any other channel by repurposing existing content and relying on broad targeting simply will not work.

The bar is higher, but so is the reward with this platform. Where other platforms flatten audiences into job titles or interest buckets, Reddit exposes the real conversations happening behind buying decisions.

In practical terms, this means B2B brands need to:

Start with audience and conversation research
Build campaigns around specific problems and communities
Create platform-specific ads rather than repurposing LinkedIn creative
Use Reddit for awareness, consideration and content-led lead generation
Measure Reddit as part of the broader buying journey
Use engagement and comments as a source of insight, not just a performance metric
Emphasise that Reddit is underused because it requires more effort
Position that as an advantage for brands willing to do the work
End with a short checklist of what winning brands do differently (taken directly from the final section of the document)

Reddit is still undervalued, and this is why it provides a massive opportunity to marketers who are willing to take it seriously.

Meta Rolls Out Enhanced Professional Subscriber Features

Mon, 10 Aug 2026 17:53:56 -0400

Meta has begun rolling out enhanced features designed to help businesses and creators boost their presence across the tech giant's family of apps.

YouTube Doubles Eligibility Requirements For Creator Monetization

Mon, 10 Aug 2026 15:31:52 -0400

Creators who sign up for YouTube's Partner Program will soon have to meet higher eligibility standards to start earning money from ads and subscriptions on YouTube,

X Replacing Rev-Share Program, Prioritizing Original Content

Mon, 10 Aug 2026 14:11:34 -0400

X will replace its Revenue Sharing program next month with a program designed to incentivize creators to post original content on the platform.

Judge Fines Meta $567M For Creating 'Nuisance'

Fri, 07 Aug 2026 14:07:47 -0400

The judge also ordered Meta to block teens under 18 from accessing Facebook and Instagram more than 90 hours per month.

X Head Of Product Steps Down, Becomes Advisor

Thu, 06 Aug 2026 17:01:26 -0400

Nikita Bier is stepping down from his role as X's head of product, announcing that he will continue to offer advisory help to the team.

TikTok To Shut Down Nashville Office, Lay Off 250

Thu, 06 Aug 2026 16:12:26 -0400

TikTok has laid off its entire 250-person staff in Nashville, effectively closing the office on October 5 and exiting the region.