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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: social</title><link>https://www.mediapost.com/publications/social/content/</link><description>social</description><atom:link href="https://www.mediapost.com/publications/feeds/content/social/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Fri, 18 Sep 2026 19:03:27 -0400</lastBuildDate><item><title>Capri Sun Finally Makes A Grown-Up Pouch</title><link>https://www.mediapost.com/publications/article/418133/</link><description>As generations of Capri Sun fans have grown up, one request has only gotten louder: bigger pouches. In recent years, nearly 80% of fan requests ask for a bigger size, according to the company.</description><pubDate>Fri, 18 Sep 2026 19:03:27 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418133/</guid></item><item><title>Meta Defeats Privacy Suit Over &amp;#x27;Voiceprints&amp;#x27;</title><link>https://www.mediapost.com/publications/article/418132/</link><description>A federal judge dismissed a lawsuit by a California resident who claimed Meta violated an anti-hacking law by allegedly collecting his "voiceprint" when he used  Messenger.</description><pubDate>Fri, 18 Sep 2026 17:07:44 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418132/</guid></item><item><title>PLR Group, Lin-Manuel Miranda Promote People&amp;#x27;s Theatre</title><link>https://www.mediapost.com/publications/article/417920/</link><description>The "New York Stories" campaign amplifies immigrant voices.</description><pubDate>Fri, 18 Sep 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417920/</guid></item><item><title>Game On: MDRN Logic Highlights NBA Forward&amp;#x27;s Passion For PlayStation</title><link>https://www.mediapost.com/publications/article/418052/</link><description>The social spot taps into Gianni Antetokounmpo's childhood.</description><pubDate>Fri, 18 Sep 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418052/</guid></item><item><title>Meta Deepfake Protections Are &amp;#x27;Inadequate,&amp;#x27; Oversight Board Says</title><link>https://www.mediapost.com/publications/article/418115/</link><description>Meta's Oversight Board has filed two new decisions criticizing Meta's ineffectiveness in protecting users from deepfakes - especially with regard to harassment of refugees and women.</description><pubDate>Fri, 18 Sep 2026 09:34:23 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418115/</guid></item><item><title>Lawsuits Mount Over Meta&amp;#x27;s Smart Glasses</title><link>https://www.mediapost.com/publications/article/418131/</link><description>Meta faces lawsuits from users who allege their Meta smart glasses captured intimate or sensitive footage of them and exposed it to paid-content reviewers abroad.</description><pubDate>Fri, 18 Sep 2026 00:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418131/</guid></item><item><title>Judge Urged To Halt FCC Probe Of ABC</title><link>https://www.mediapost.com/publications/article/418105/</link><description>"The Commission's actions here signal a retaliatory effort to punish ABC-owned-and-operated stations for speech the administration dislikes," ex-FCC Chairs and other former officials argue.</description><pubDate>Thu, 17 Sep 2026 17:15:14 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418105/</guid></item><item><title>Another PepsiCo Drama? Nope, The Name Change Was A Joke</title><link>https://www.mediapost.com/publications/article/418104/</link><description>The company's first-ever corporate brand campaign will show people just who owns their favorite foods, snacks and beverages.</description><pubDate>Thu, 17 Sep 2026 17:12:45 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418104/</guid></item><item><title>AI Flick Of The Switch: Consumer Behavior Drives Changes In Marketing Spend</title><link>https://www.mediapost.com/publications/article/418089/</link><description>Almost two-thirds of every new ecommerce dollar will go to AI and cashback apps, Northwestern University's Retail Analytics Council and Minty report.</description><pubDate>Thu, 17 Sep 2026 16:40:11 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418089/</guid></item><item><title>Linear Reach Beats CTV Frequency For Scaling Performance TV</title><link>https://www.mediapost.com/publications/article/418102/</link><description>There's a reason so many CTV advertisers today - particularly those that are performance-focused, are watching their campaigns hit plateaus much faster than they had anticipated.</description><pubDate>Thu, 17 Sep 2026 16:38:55 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418102/</guid></item><item><title>Burger King Hacks High Fashion With Nugget-Shaped Micro-Bag</title><link>https://www.mediapost.com/publications/article/418098/</link><description>Le Nugguette was launched to coincide with New York Fashion Week and to promote the burger chain's newly revamped chicken nuggets.</description><pubDate>Thu, 17 Sep 2026 15:39:32 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418098/</guid></item><item><title>Campaign Data Is First-Party Data, Too, And Maybe Brands&amp;#x27; Best Tool</title><link>https://www.mediapost.com/publications/article/418092/</link><description>Most buying platforms have a mechanism through which a brand can request all its campaign data, down to the log-level insights that say exactly when and where each ad ran.</description><pubDate>Thu, 17 Sep 2026 13:43:31 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418092/</guid></item><item><title>WARC: Role Of TV Declines In Top Campaigns</title><link>https://www.mediapost.com/publications/article/418088/</link><description>The research analyzed more than 6,300 award-winning campaigns to see how often creative excellence translated into marketing effectiveness, based on the creative and effectiveness award competitions
that the group measures annually around the world.</description><pubDate>Thu, 17 Sep 2026 11:52:17 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418088/</guid></item><item><title>Scaling Personalization Without Sacrificing Shared Experience</title><link>https://www.mediapost.com/publications/article/418085/</link><description>While a high volume of the ad content we see is "personalized" in its delivery via audience targeting, and much of it is tailored to specific audiences in its execution via dynamic creative
optimization, personalization in the storytelling itself has lagged behind, particularly in video.</description><pubDate>Thu, 17 Sep 2026 11:31:54 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418085/</guid></item><item><title>New Mastercard Ads Tap Small Business &amp;#x27;Dreamonomics&amp;#x27;</title><link>https://www.mediapost.com/publications/article/418084/</link><description>The marketing push highlights digital tools for turbulent times on Main Street.</description><pubDate>Thu, 17 Sep 2026 11:26:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418084/</guid></item><item><title>Dagger Shares SEC Network&amp;#x27;s &amp;#x27;Love&amp;#x27; With Fans</title><link>https://www.mediapost.com/publications/article/417882/</link><description>The Southeastern Conference covers football, baseball, women's basketball and more.</description><pubDate>Thu, 17 Sep 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417882/</guid></item><item><title>&amp;#x27;Harm Reduction&amp;#x27; Is NOT Bad, Says Save A Life Day, Rebutting Feds</title><link>https://www.mediapost.com/publications/article/418076/</link><description>Save a Life Day -- which provides free doses of an opioid reversal drug -- has adopted "Elevate Harm Reduction" as this year's theme.</description><pubDate>Wed, 16 Sep 2026 18:37:14 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418076/</guid></item><item><title>Meta Reportedly Readies Camera-Less Smart Glasses</title><link>https://www.mediapost.com/publications/article/418074/</link><description>Meta reportedly plans to launch "Luna" - a new camera-less smart glasses model - after unveiling at the company's developer conference Sept. 23-24.</description><pubDate>Wed, 16 Sep 2026 18:29:26 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418074/</guid></item><item><title>Liquid Death Brings Its Attitude To Pet Supplies With Bark Partnership</title><link>https://www.mediapost.com/publications/article/418072/</link><description>The brands have created a new character, Ram Chop, a heavy-metal-loving ram toy, who serves as the face of the campaign.</description><pubDate>Wed, 16 Sep 2026 18:09:49 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418072/</guid></item><item><title>Threads Rolls Out Creator Tools For Podcast Discovery</title><link>https://www.mediapost.com/publications/article/418059/</link><description>Building on its Super Bowl 2026 NFL Media Center launch, Threads is introducing new podcasting tools to incentivize more creators to share their shows and generate on-app conversations  among their
fans.</description><pubDate>Wed, 16 Sep 2026 15:48:19 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418059/</guid></item><item><title>Netflix&amp;#x27;s &amp;#x27;Grand Theft Auto&amp;#x27; Promo Pulls High Subscription Sign-ups</title><link>https://www.mediapost.com/publications/article/417933/</link><description>In Netflix's third-highest subscriber acquisition event in 2026, a trailer was offered during a 6-hour exclusive time period on its launch day - Aug. 27.</description><pubDate>Wed, 16 Sep 2026 13:59:52 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417933/</guid></item><item><title>Pinterest, Nvidia To Boost AI Shopping, Search</title><link>https://www.mediapost.com/publications/article/418024/</link><description>Pinterest has announced a partnership with GPU-manufacturer Nvidia, which will power a new layer of AI in an effort to expand the social discovery platform's automated shopping offerings.</description><pubDate>Tue, 15 Sep 2026 18:17:29 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418024/</guid></item><item><title>Meta Launches Creator Marketing Hub, Live Video Ads</title><link>https://www.mediapost.com/publications/article/418022/</link><description>Meta is investing further in creator marketing and live streaming. As part of IAB's newfound global creator week, the tech giant announced the launch of its 'Creator Marketing Hub' and the rollout of
live video ads on Instagram.</description><pubDate>Tue, 15 Sep 2026 17:45:25 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418022/</guid></item><item><title>Watchdogs, Experts: Algorithmic Recommendations Protected By First Amendment</title><link>https://www.mediapost.com/publications/article/418020/</link><description>"The First Amendment protects judgments about both what to say and how to say it, including whether individual messages fit together in a specific compilation," the dean of UC Berkeley Law and other
professors argue to the 9th Circuit Court of Appeals.</description><pubDate>Tue, 15 Sep 2026 16:22:55 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418020/</guid></item><item><title>The Important Metric Your Ad Platform Never Shows You</title><link>https://www.mediapost.com/publications/article/417791/</link><description>BBQGuys' Channel Manager - Paid Social &amp; Affiliates, writes, "If you run paid social for an ecommerce company or a large retailer, there's a metric sitting just outside your dashboard that matters."</description><pubDate>Tue, 15 Sep 2026 14:00:11 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417791/</guid></item></channel></rss>