<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: social</title><link>https://www.mediapost.com/publications/social/content/</link><description>social</description><atom:link href="https://www.mediapost.com/publications/feeds/content/social/" rel="self"/><language>en-us</language><lastBuildDate>Mon, 12 Oct 2026 16:33:20 -0400</lastBuildDate><item><title>Star Power: How Influencers Are Helping B2B Brands Build Engagement, ROI</title><link>https://www.mediapost.com/publications/article/418681/</link><description>Almost all B2B firms with influencer programs call them effective, TopRank Marketing and Ascend2 report.</description><pubDate>Mon, 12 Oct 2026 16:33:20 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418681/</guid></item><item><title>Older Consumers Are Going Digital, Leaving Advertisers Behind The Curve</title><link>https://www.mediapost.com/publications/article/418674/</link><description>Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform.</description><pubDate>Mon, 12 Oct 2026 15:10:32 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418674/</guid></item><item><title>Steve Fuller And The Trouble With Truth</title><link>https://www.mediapost.com/publications/article/418669/</link><description>Author of "Post-Truth: Knowledge as a Power Game" says AI's mixing and matching quotations "might end up producing something that effectively is the truth."</description><pubDate>Mon, 12 Oct 2026 13:54:53 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418669/</guid></item><item><title>BarkleyOKRP, Jessica Alba Promote U.S. Bank&amp;#x27;s New Credit Cards</title><link>https://www.mediapost.com/publications/article/418636/</link><description>The new options focus on assisting small-business entrepreneurs.</description><pubDate>Mon, 12 Oct 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418636/</guid></item><item><title>Little Big Brands, Chef Boyardee Feed Innovation</title><link>https://www.mediapost.com/publications/article/418630/</link><description>The food company's new moves reflect how the U.S. eats today.</description><pubDate>Mon, 12 Oct 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418630/</guid></item><item><title>The AI Advertising Tipping Point</title><link>https://www.mediapost.com/publications/article/418661/</link><description>The number of advertisers now buying ads on ChatGPT is greater than 60,000, up from more than 20,000 a little more than a month ago. At the current rate of growth, it will be more than 500,000 a year
from now. Probably more.</description><pubDate>Mon, 12 Oct 2026 10:01:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418661/</guid></item><item><title>Levi&amp;#x27;s Owns Up To A Back-To-School Marketing Miss</title><link>https://www.mediapost.com/publications/article/418647/</link><description>The company showed its growing agility by rapidly resetting its campaign.</description><pubDate>Fri, 09 Oct 2026 17:15:01 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418647/</guid></item><item><title>X Asks Flagged Accounts To Prove Their &amp;#x27;Liveness&amp;#x27;</title><link>https://www.mediapost.com/publications/article/418646/</link><description>X is expanding its ongoing effort to crack down on the prevalence of spam bots by requiring flagged accounts complete a test designed to prove that the user is a real person.</description><pubDate>Fri, 09 Oct 2026 16:37:21 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418646/</guid></item><item><title>Outback Steakhouse Launches &amp;#x27;Best Steaks Ever&amp;#x27; Initiative</title><link>https://www.mediapost.com/publications/article/418641/</link><description>Outback is soliciting feedback on its steaks directly from consumers via "Spokebooth," a pop-up interactive experience that features an Outback restaurant booth.</description><pubDate>Fri, 09 Oct 2026 14:54:22 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418641/</guid></item><item><title>Microdramas Are Hooking Viewers For Hours, Advertisers Want Role In Soap Opera</title><link>https://www.mediapost.com/publications/article/418629/</link><description>Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas.</description><pubDate>Fri, 09 Oct 2026 10:40:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418629/</guid></item><item><title>Fingers As Butts, Fingers As Legs: Where Will It End?</title><link>https://www.mediapost.com/publications/article/418604/</link><description>In a week when two brands unveiled OOH campaigns featuring giant hand appendages, fingers wearing Oura rings stroll along as if they were legs.</description><pubDate>Fri, 09 Oct 2026 08:58:08 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418604/</guid></item><item><title>Apple, Amazon, Meta At A Standoff Blocking Ads, AI Agents</title><link>https://www.mediapost.com/publications/article/418624/</link><description>ByteDance is the latest company banned from buying ads on a rival's platform, as providers escalate rivalries by blocking competitors from gaining market share.</description><pubDate>Fri, 09 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418624/</guid></item><item><title>FCC&amp;#x27;s Station Cap Decision: TV Jobs Vs. Cable Bills?</title><link>https://www.mediapost.com/publications/article/418599/</link><description>Proponents of the move say it would give the biggest TV station groups massive control - perhaps to compete with local digital media and social media and gain more control of local  ad markets.</description><pubDate>Fri, 09 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418599/</guid></item><item><title>X Expands &amp;#x27;Gametime&amp;#x27; Hub With MLB Partnership</title><link>https://www.mediapost.com/publications/article/418617/</link><description>X is expanding its Gametime live updates hub from the NFL to Major League Baseball and potentially "all professional sports" year round, according to a presentation at Advertising Week New York,</description><pubDate>Thu, 08 Oct 2026 17:52:36 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418617/</guid></item><item><title>Florida Seeks New Restrictions On Meta Teen Accounts</title><link>https://www.mediapost.com/publications/article/418603/</link><description>Florida is asking a judge to prohibit Meta from displaying 'third-party' ads to teens under 18, and to restrict 'addictive' features.</description><pubDate>Thu, 08 Oct 2026 16:54:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418603/</guid></item><item><title>New Lululemon CEO Shakes Up C-Suite</title><link>https://www.mediapost.com/publications/article/418614/</link><description>Heidi O'Neill hires new talent from Walmart and Athleta, aiming to boost product innovation and overhaul brand marketing.</description><pubDate>Thu, 08 Oct 2026 16:53:55 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418614/</guid></item><item><title>Pinterest Invites Brands To Boost Any Eligible Creator Content</title><link>https://www.mediapost.com/publications/article/418612/</link><description>Pinterest is devising new ways for brands to tap into creator-made content on the platform, inviting businesses to sponsor creator Pins while expanding the app's content monetization opportunities for
users.</description><pubDate>Thu, 08 Oct 2026 16:18:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418612/</guid></item><item><title>Brands Need To Become Findable, Choosable, Buyable In The AI Search Era</title><link>https://www.mediapost.com/publications/article/418609/</link><description>AI evaluates the entire environment surrounding a brand, including owned content, publisher coverage, affiliate articles, reviews, product data and social conversations.</description><pubDate>Thu, 08 Oct 2026 16:09:30 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418609/</guid></item><item><title>Funny Ads Get Attention, But Showing Products Might Actually Sell Something</title><link>https://www.mediapost.com/publications/article/418598/</link><description>Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.</description><pubDate>Thu, 08 Oct 2026 15:29:48 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418598/</guid></item><item><title>California To Court: Uphold Restrictions On Algorithmic Recommendations</title><link>https://www.mediapost.com/publications/article/418574/</link><description>"Algorithmically generated personalized feeds are habit-forming, addictive, and cause an array of harms to children," California Attorney General Rob Bonta argues in papers filed Tuesday with the
Ninth Circuit Court of Appeals.</description><pubDate>Wed, 07 Oct 2026 14:53:38 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418574/</guid></item><item><title>Meta Users Seek To Reinstate Claims Over Ads For Stock Scams</title><link>https://www.mediapost.com/publications/article/418552/</link><description>Meta Platforms users who alleged they were victims of "pump-and-dump" investment scams advertised on Facebook and Instagram are petitioning a federal appellate court to revive their lawsuit against
the company.</description><pubDate>Tue, 06 Oct 2026 18:01:10 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418552/</guid></item><item><title>Facebook Tests &amp;#x27;Immersive&amp;#x27; Full-Screen Reels</title><link>https://www.mediapost.com/publications/article/418551/</link><description>Meta is testing a feed option on Facebook that directs some users into a full-screen video experience upon opening the social media app, prioritizing the company's leading TikTok-like short-form video
format Reels over written and photo content.</description><pubDate>Tue, 06 Oct 2026 17:40:18 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418551/</guid></item><item><title>Meta Expands Parental Supervision Tools Amid Mounting Safety Concerns</title><link>https://www.mediapost.com/publications/article/418542/</link><description>Meta is bringing global parental supervision tools to its Meta AI app, enabling parents to monitor and restrict their teens' in-app activity.</description><pubDate>Tue, 06 Oct 2026 14:21:33 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418542/</guid></item><item><title>Your Best TV Ad Is Already On Social Media</title><link>https://www.mediapost.com/publications/article/418540/</link><description>Years of paid social and creator programs have already produced everything a strong TV spot needs.</description><pubDate>Tue, 06 Oct 2026 13:57:20 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418540/</guid></item><item><title>Ferrero, Carmody Celebrate Halloween For Adults</title><link>https://www.mediapost.com/publications/article/418499/</link><description>Rhode Island 'Housewife' creates her own holiday fun.</description><pubDate>Tue, 06 Oct 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418499/</guid></item></channel></rss>