<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: social</title><link>https://www.mediapost.com/publications/social/content/</link><description>social</description><atom:link href="https://www.mediapost.com/publications/feeds/content/social/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Thu, 23 Jul 2026 16:18:34 -0400</lastBuildDate><item><title>What Happens to Your Brand When The Algorithm Changes Again?</title><link>https://www.mediapost.com/publications/article/416730/</link><description>Somewhere along the way, brands started optimizing more for feeds, formats, and recommendation systems than for actual human behavior.</description><pubDate>Thu, 23 Jul 2026 16:18:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416730/</guid></item><item><title>Cohen&amp;#x27;s Campaign To Free Ben &amp;amp; Jerry&amp;#x27;s -- And What It Means For Brand Purpose Everywhere</title><link>https://www.mediapost.com/publications/article/416763/</link><description>The ice-cream icon's co-founder dishes about what went wrong with Unilever and why he won't give up his fight against Magnum.</description><pubDate>Thu, 23 Jul 2026 13:24:48 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416763/</guid></item><item><title>Spin Fast And Synthesize Things</title><link>https://www.mediapost.com/publications/article/416761/</link><description>In a new spot, Meta says it's "betting" on us. Based on its social media winnings to date, it's the last company I want gambling on my AI future. No matter what the odds are.</description><pubDate>Thu, 23 Jul 2026 12:22:43 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416761/</guid></item><item><title>Hilo Highlights Hybrid Personal Blood Pressure Monitor</title><link>https://www.mediapost.com/publications/article/416726/</link><description>Hilo is bringing its Core device, which provides users with long-term blood pressure insights, to the U.S. through earned, paid and social media.</description><pubDate>Thu, 23 Jul 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416726/</guid></item><item><title>Zevia Gets &amp;#x27;Real&amp;#x27; With An Unfiltered Cardi B</title><link>https://www.mediapost.com/publications/article/416737/</link><description>The creative by De-Yan relies on the singer's blunt honesty.</description><pubDate>Thu, 23 Jul 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416737/</guid></item><item><title>Report: Gen Z Rejects Fandom&amp;#x27;s Hidebound Traditions</title><link>https://www.mediapost.com/publications/article/416754/</link><description>According to the research, traditional sports fandom was founded on team loyalty and was inherited. But today's younger audiences are taking a different path.</description><pubDate>Thu, 23 Jul 2026 10:18:56 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416754/</guid></item><item><title>Wired For Worry: LSD Brand Launches Therapist-Targeted Campaign</title><link>https://www.mediapost.com/publications/article/416709/</link><description>Awareness campaign from Definium tells mental healthcare providers disregulated brain circuitry may contribute to chronic anxiety symptoms.</description><pubDate>Wed, 22 Jul 2026 20:22:07 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416709/</guid></item><item><title>A Field Guide to RFP Red Flags</title><link>https://www.mediapost.com/publications/article/416744/</link><description>As an industry, we need to get better at walking away from misaligned opportunities while still being willing to compete for the right ones. The solution isn't to stop pitching entirely; it's to stop
pitching when the fit isn't there.</description><pubDate>Wed, 22 Jul 2026 19:14:36 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416744/</guid></item><item><title>Alphabet Earnings Rise 24% As Google Faces Reddit Challenges</title><link>https://www.mediapost.com/publications/article/416714/</link><description>Alphabet has recorded double-digit growth for 12 consecutive quarters. But Google faces challenges, as reports suggest Reddit is considering shutting off its flow of information for use in Google's AI
engines. And massive investments have begun to raise questions on the stability of spending funds based on forecasts for long-term demand.</description><pubDate>Wed, 22 Jul 2026 17:00:26 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416714/</guid></item><item><title>Republicans Despair Voting Is Easier Than Getting Bottomless Pasta At Olive Garden</title><link>https://www.mediapost.com/publications/article/416741/</link><description>Conservatives, half tongue-in-cheek, "are boasting that the preeminent fast-casual Italian chain is more vigilant about fraud than Democrats," says "Fast Company."</description><pubDate>Wed, 22 Jul 2026 16:43:42 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416741/</guid></item><item><title>Carlsberg Revives Former Tagline For Summer Campaign</title><link>https://www.mediapost.com/publications/article/416740/</link><description>In "If Carlsberg Did Football Ads" OOH, the brand turned billboards into goal posters: actual physical goals that inspire spontaneous street football games.</description><pubDate>Wed, 22 Jul 2026 16:03:19 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416740/</guid></item><item><title>Pinterest Creator Fund Incentivizes Use Of &amp;#x27;Inclusive&amp;#x27; Search Features</title><link>https://www.mediapost.com/publications/article/416735/</link><description>Pinterest announced the return of its "Inclusion Fund," a program designed to offer monetary and educational support to up-and-coming creators from a diverse range of backgrounds who are  utilizing
the platform's "inclusive features."</description><pubDate>Wed, 22 Jul 2026 14:51:49 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416735/</guid></item><item><title>Why Some World Cup &amp;#x27;Winners&amp;#x27; Weren&amp;#x27;t Even Sponsors</title><link>https://www.mediapost.com/publications/article/416729/</link><description>Forget logo counts. A leading sponsorship researcher flags which World Cup brands actually made an impression.</description><pubDate>Wed, 22 Jul 2026 14:44:04 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416729/</guid></item><item><title>Bigger Than Email: Constant Contact Pushes The Point In National Ad Campaign</title><link>https://www.mediapost.com/publications/article/416723/</link><description>TBWA]Chiat\Day LA helps Constant Contact with campaign targeting small business owners.</description><pubDate>Wed, 22 Jul 2026 12:49:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416723/</guid></item><item><title>Consumer Federation Battles Meta Over Scam Ads</title><link>https://www.mediapost.com/publications/article/416724/</link><description>"Meta might prefer that Section 230 grant it sweeping immunity, but that is not the law," the Consumer Federation of America argues in new court papers.</description><pubDate>Wed, 22 Jul 2026 12:34:18 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416724/</guid></item><item><title>Cactus Positions Wings Credit Union As Financial Ally</title><link>https://www.mediapost.com/publications/article/416698/</link><description>The cross-media campaign is live through the end of the year.</description><pubDate>Wed, 22 Jul 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416698/</guid></item><item><title>Five Cherries Debuts, Named Social AOR For Fernet-Branca</title><link>https://www.mediapost.com/publications/article/416692/</link><description>The company is led by four partners who worked together at Gravity One.</description><pubDate>Wed, 22 Jul 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416692/</guid></item><item><title>Replacing Digital Pennies With AI Half-Pennies</title><link>https://www.mediapost.com/publications/article/416716/</link><description>Decades ago, then NBCU chief Jeff Zucker famously quipped how search engines were replacing news publishers' "analog dollars" with "digital pennies." Twenty-one years later they are becoming  AI
half-pennies.</description><pubDate>Wed, 22 Jul 2026 09:37:57 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416716/</guid></item><item><title>Colle McVoy Named Creative, Social AOR For La-Z-Boy</title><link>https://www.mediapost.com/publications/article/416713/</link><description>The expanding relationship dates back to 2023 with a campaign called "The Decliner," featuring an AI-powered recliner that declined last-minute social invitations.</description><pubDate>Wed, 22 Jul 2026 07:09:39 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416713/</guid></item><item><title>Threads Preps Parental Tools As Meta Faces Regulators</title><link>https://www.mediapost.com/publications/article/416696/</link><description>Meta is announcing parental supervision tools for Threads, despite allegations that they could have little impact on teens' social-media use.</description><pubDate>Tue, 21 Jul 2026 17:36:41 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416696/</guid></item><item><title>Twitch Allows Parents To Restrict Teens From Livestreaming</title><link>https://www.mediapost.com/publications/article/416695/</link><description>Twitch is introducing parental control features, which include the ability for guardians to block their teen's ability to broadcast livestreams on the platform.</description><pubDate>Tue, 21 Jul 2026 17:28:16 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416695/</guid></item><item><title>Cuervo Tequila, PopLife Promote &amp;#x27;Summer Fridays&amp;#x27;</title><link>https://www.mediapost.com/publications/article/416628/</link><description>The campaign, which includes a sweepstakes, runs through Labor Day.</description><pubDate>Tue, 21 Jul 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416628/</guid></item><item><title>X Announces Completion Of Year-Long Android App Rebuild</title><link>https://www.mediapost.com/publications/article/416673/</link><description>X has completed the rebuild of its Android app - a process that head of product Nikita Bier describes as "one of the largest engineering projects" the company has undergone since Elon Musk took over
Twitter in 2022.</description><pubDate>Mon, 20 Jul 2026 19:32:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416673/</guid></item><item><title>Zara &amp;#x27;Death Pants&amp;#x27; Cause Social Media Storm</title><link>https://www.mediapost.com/publications/article/416672/</link><description>TikToks with titles like "These trousers should come with a warning label," show wearers falling on the street, in their own homes, and even in the hallway of a hospital.</description><pubDate>Mon, 20 Jul 2026 18:28:49 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416672/</guid></item><item><title>Federal Employees Can Download TikTok On Government Devices: DOJ</title><link>https://www.mediapost.com/publications/article/416660/</link><description>According to the Justice Department's statement, the previous law banning TikTok on government devices no longer applies to TikTok USDS because the app now "functions independently of ByteDance" and
is majority-owned by American investors. However, individual government agencies will determine whether their employees can download TikTok on federal devices.</description><pubDate>Mon, 20 Jul 2026 15:23:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416660/</guid></item></channel></rss>