MediaPost.com: social

Appeals Court Turns Away Twitter's Challenge To Subpoena

Fri, 17 May 2013 16:55:02 -0400

An appellate court in New York has dismissed Twitter's appeal of a ruling requiring it to turn over the records of Occupy Wall Street protester Malcolm Harris, who was arrested for disorderly conduct during a protest in 2011.

Champs Taps Westbrook For Ad Push

Fri, 17 May 2013 16:52:00 -0400

The effort features a 30-second television commercial in which a high school basketball player picks up Jordan brand gear at a Champs Sports store and "becomes" Westbrook: when he dons the outers, he looks into a mirror and sees Westbrook looking back.

Young Celebs Knock Social Media

Fri, 17 May 2013 15:12:58 -0400

I don't normally write about what celebrities are saying or doing, because I frankly don't care. But there's no denying there are plenty of people who do care, a lot, including the teens and young adults who drive trends in entertainment, style, and media technology. They might not listen to their parents, their teachers, their doctors, law enforcement officials, or anyone else wielding anything resembling authority -- but for better or worse, they do listen to celebrities.

If Yahoo Bought Tumblr, What, If Anything, Would Be Achieved?

Fri, 17 May 2013 14:40:03 -0400

If you're asking why I'm asking, it's because the rumor mill over at AllThingsD claims that the two have talked, so buzz about the potential of this old guard/new guard marriage has certain members of the social-media-erati buzzing, along with columnists who need something to write about.

'Tricks Don't Work In Social'

Fri, 17 May 2013 12:57:00 -0400

At IAB's recent Social Media Agency Day, one of the panels was titled, "Social: Planning for the Real Time." Among the panelists were Patrick Albano, VP of sales, Yahoo Sports; Marla Newman, SVP of sales, Fox Sports Digital; and Jonathan Perelman, VP of agency strategy and industry development, BuzzFeed. IAB has rounded up a synopsis of the panelists' thoughts on real-time sports marketing via social media, which ultimately blended in with real-time marketing in general.

Cross-Eyed On Social Media

Fri, 17 May 2013 10:45:03 -0400

Am I alone in thinking social media is more interruptive than additive to the entertainment experience?

Athenos Unleashes 'Cooking With Yiayia' Campaign

Fri, 17 May 2013 09:48:00 -0400

The campaign is the latest creative evolution for Yiayia, who's amassed quite a fan base - and helped drive substantial sales lifts for the brand's hummus and feta products -- since Athenos and agency Droga5 unleashed her on the world in early 2011.

The Stress Of Hyper-Success

Thu, 16 May 2013 15:11:08 -0400

Increasingly, we measure ourselves against our own expectations -- and that is leading us down a dangerous path. The more access we have to the achievements of others, the more skewed our idea of success becomes. What we don't realize, however, is that we're measuring ourselves against the very highest percentile of the human population. Somewhere, a resetting of expectations is required before we self-destruct because of hyper competitiveness in trying to reach an unreachable goal.

Tesco Best At Social Media Customer Service

Thu, 16 May 2013 13:22:32 -0400

A new survey has revealed that supermarket giant Tesco was the best performing brand in Q1 2013 when it comes to customer care via social media. Research from Socialbakers, reported by thedrum.com, discovered Tesco representatives answered 65% of user questions in an average of 81 minutes.

Burcher To Head MediaCom's Social Media

Thu, 16 May 2013 13:20:35 -0400

Nick Burcher has joined MediaCom from ZenithOptimedia Worldwide, where he was head of social media and digital innovation. He has been tasked with driving social thought leadership, innovation and technology development to ensure that the agency has the most compelling and competitive capabilities in EMEA.

Jennie-O Partners With 'Recipe Rehab'

Thu, 16 May 2013 13:07:00 -0400

"Recipe Rehab," created by Everyday Health Media, is the first YouTube show to become a network TV series. In each 30-minute episode, airing on Saturday mornings, two noted chefs create a lower-calorie, healthier version of a "decadent" family recipe submitted by audience members.

USA Network Embraces Multiplatform, 2-Screen Engagement

Thu, 16 May 2013 12:38:00 -0400

Showing just how far Web streaming and mobile technology have evolved, USA Network has declared itself officially platform-agnostic. Each digital touchpoint will now offer TV Everywhere, "gamification," and real-time social TV -- all in an effort to improve viewer experiences and expand the reach of brand partners.

Rise in Plastic Surgery Attributed to Social Media

Thu, 16 May 2013 12:32:50 -0400

Social media seems to be driving an increase in plastic surgery, according to an annual survey of 752 members of the American Academy of Facial Plastic and Reconstructive Surgery conducted in 2012.

2 Audiences, 2 Approaches For Samsung Monitors

Thu, 16 May 2013 12:27:00 -0400

In two online videos, created by digital marketing agency Possible, the company takes different approaches to the different targets, using humor to woo the general consumers while showing off the monitors' creative superiority to people who have a more than a passing interest in photography.

MediaCom Taps Zenith's Burcher As EMEA Social Chief

Thu, 16 May 2013 07:38:00 -0400

GroupM's MediaCom unit has named Nick Burcher head of social media for Europe, Middle East and Africa. He joins from Publicis' ZenithOptimedia unit, where he was head of social media and digital innovation. Burcher, who is author of the book "Paid, Owned, Earned," will report to MediaCom Global Digital Operations Director Hannah Mirza.

Build-A-Bear Removes Links To Twitter, Pinterest

Wed, 15 May 2013 17:46:00 -0400

The popular Build-A-Bear Workshop removed links to Twitter and Pinterest from its home page, following an investigation by a unit of the Better Business Bureau. The company also revised an apparent glitch that allowed children under 13 to circumvent a feature aimed at preventing them from entering personal information without their parents' consent.

Yahoo Visitors Up, CNN Fastest-Growing Site

Wed, 15 May 2013 14:58:00 -0400

Less than a year after putting Marissa Mayer at the helm of its shaky ship, Yahoo is sailing more smoothly than it has in years. Yahoo.com has replaced Facebook.com as the second-most-visited Web site in April.

One in Three Social Marketers Dissatisfied with Results

Wed, 15 May 2013 11:38:21 -0400

One in three marketers who use social media for advertising say they aren't satisfied with the results, according to a new report from Kenshoo Social, based on a survey of 105 social media advertisers who spend more than $100,000 per year on social ads. Out of this group 69 (66%) said they were satisfied with social media ad performance, versus 36 (34%) who felt it wasn't delivering.

Pheed Unveils Android App, Hopes To Up Downloads

Wed, 15 May 2013 09:00:04 -0400

Pheed on Wednesday is launching an Android version of its app, which it hopes will double its total number of downloads. With the Google platform running on three-quarters of all smartphones sold in the first quarter, it should help Pheed quickly expand its audience.

Younger Investment Pros Get Info from Social Media

Tue, 14 May 2013 16:00:18 -0400

Younger investment professionals are more likely to use social media as a source of information for investment decisions, according to a survey of 120 stockbrokers, financial and market analysts, financial advisors, individual traders and fund managers conducted by Marketwired.

'Animal House' Nailed Social Media

Tue, 14 May 2013 10:04:00 -0400

Shed those followers that aren't providing value. Trim the content our audiences don't want. Drop the platforms where we can't find audiences. Volume does not beget volume.

5 Steps To Measuring Real ROI From Social

Tue, 14 May 2013 08:17:00 -0400

Marketers have more routes to deliver a greater volume of information to a larger audience than ever before. As the possibilities continue to evolve, tracking marketing activities against business value is also becoming more complex. By following these 5 steps, you can open up profitable social conversations around your products and calculate real ROI in the process.

Moms Stressed Out by Pinterest

Mon, 13 May 2013 16:06:50 -0400

While Pinterest might seem like a place for caring and sharing, the female-dominated social network is actually stressing a lot of users out, according to a Today.com survey of 7,000 U.S. mothers: in fact, 42% of respondents said they suffer from "Pinterest stress," stemming from anxiety that they can't live up to the ideal suggested by images of domestic perfection posted on the site.

Unruly Acquires German Social Media Platform

Mon, 13 May 2013 14:40:05 -0400

The UK-based Unruly the acquired Shareifyoulike, the German social ad platform. Now Unruly will operate out of 10 countries.

Mother's Day Hangover

Mon, 13 May 2013 13:15:04 -0400

Post-Mother's Day, and we made it through. While not quite the holiday retail rush that the last quarter of the year brings, it was still a ubiquitous time of gift-giving. As we build marketing programs and aspire to build customer engagements that promote repeated purchase habits, we have to continually question the way we do things.