https://www.mediapost.com/publications/social/content/socialen-usTue, 19 May 2026 15:13:57 -0400https://www.mediapost.com/publications/article/415197/X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands and are interested in participating in a campaign.Tue, 19 May 2026 15:13:57 -0400https://www.mediapost.com/publications/article/415197/https://www.mediapost.com/publications/article/414897/At our CPG Summit in Savannah, leaders from Coca-Cola, Land O' Lakes, Kimberly-Clark, Goodles, and Sargento shared insights cultural relevance, leadership buy-in, fan engagement, and real-time optimization in creator-led campaigns.Tue, 19 May 2026 14:00:09 -0400https://www.mediapost.com/publications/article/414897/https://www.mediapost.com/publications/article/415192/FAST's growth shows that consumers aren't demanding fewer ads. They're demanding fewer monthly charges.Tue, 19 May 2026 12:26:43 -0400https://www.mediapost.com/publications/article/415192/https://www.mediapost.com/publications/article/415191/J&J campaign aims at empowering patients "with major depressive disorder to take the first step in moving beyond 'good enough'" by reaching out to doctors.Tue, 19 May 2026 12:22:42 -0400https://www.mediapost.com/publications/article/415191/https://www.mediapost.com/publications/article/415158/The ad pays tribute to decades of dedication to performance.Tue, 19 May 2026 11:00:00 -0400https://www.mediapost.com/publications/article/415158/https://www.mediapost.com/publications/article/415185/As companies attempt to give marketers greater compatibility between platforms, Microsoft Advertising has introduced several improvements designed to reduce friction and improve outcomes.Tue, 19 May 2026 09:24:50 -0400https://www.mediapost.com/publications/article/415185/https://www.mediapost.com/publications/article/415174/Cue the chanting: The Unilever brand is hunting for the intersection of intense loyalists and the grooming-curious.Tue, 19 May 2026 00:47:40 -0400https://www.mediapost.com/publications/article/415174/https://www.mediapost.com/publications/article/415176/Long lines formed outside Swatch stores ahead of Saturday's launch of "Royal Pop," a series of pocket watches modeled on AP's iconic Royal Oak.Mon, 18 May 2026 19:09:19 -0400https://www.mediapost.com/publications/article/415176/https://www.mediapost.com/publications/article/415171/"States may certainly take steps to protect minors who use 'social media,' but requiring minors to obtain parental consent before accessing those websites is not a narrowly tailored means of advancing a legitimate governmental interest," NetChoice argues in papers filed Friday with the 4th Circuit Court of Appeals.Mon, 18 May 2026 16:00:29 -0400https://www.mediapost.com/publications/article/415171/https://www.mediapost.com/publications/article/415170/YouTube is launching its likeness detection technology to all eligible creators over age 18 to combat the spread of misleading AI-generated content.Mon, 18 May 2026 15:46:28 -0400https://www.mediapost.com/publications/article/415170/https://www.mediapost.com/publications/article/415169/Meta has expanded its partnership with Integral Ad Science, bringing the company's "Content Block List" optimization solution to advertisers running campaigns on Threads.Mon, 18 May 2026 15:42:56 -0400https://www.mediapost.com/publications/article/415169/https://www.mediapost.com/publications/article/415156/Now Similarweb has another revenue stream centered on large language model data training contracts with technology companies.Mon, 18 May 2026 12:04:55 -0400https://www.mediapost.com/publications/article/415156/https://www.mediapost.com/publications/article/415126/"This creator journalism is not a sideshow. It is fast becoming the show," said Deborah Turness, who resigned from her position as CEO of BBC News in 2025. "If we have been wondering for years what would eventually replace the broadcast news mass media model, we are seeing the answer now."Mon, 18 May 2026 11:53:24 -0400https://www.mediapost.com/publications/article/415126/https://www.mediapost.com/publications/article/415151/The social psychologist and professor gave a commencement speech about what technology and social media are doing to human behavior.Mon, 18 May 2026 11:12:54 -0400https://www.mediapost.com/publications/article/415151/https://www.mediapost.com/publications/article/415099/The brand enlisted Olympic gold gymnast Jordan Chiles to highlight the Mental Focus line.Mon, 18 May 2026 11:00:00 -0400https://www.mediapost.com/publications/article/415099/https://www.mediapost.com/publications/article/415128/Kathy Najimy plays a fortune teller warning of upcoming troubles.Mon, 18 May 2026 11:00:00 -0400https://www.mediapost.com/publications/article/415128/https://www.mediapost.com/publications/article/415146/The appointment follows the launch of a separate creative pitch that Allwyn began in February.Mon, 18 May 2026 08:16:30 -0400https://www.mediapost.com/publications/article/415146/https://www.mediapost.com/publications/article/415138/Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic blazer.Mon, 18 May 2026 06:00:00 -0400https://www.mediapost.com/publications/article/415138/https://www.mediapost.com/publications/article/415141/Lipa learned about the alleged infringement in June 2025 and demanded Samsung stop using the image. The complaint claims the company refused.Sun, 17 May 2026 15:01:14 -0400https://www.mediapost.com/publications/article/415141/https://www.mediapost.com/publications/article/415134/Roblox has hired John Ciancutti as its first chief growth officer, tasked with expanding user growth internationally as well as enhancing the gaming platform's recommendation algorithm.Fri, 15 May 2026 17:16:56 -0400https://www.mediapost.com/publications/article/415134/https://www.mediapost.com/publications/article/415121/"The state cannot begin to show that its age verification, parental consent, and parental surveillance provisions are necessary to advance any legitimate interest it may assert," NetChoice writes in a lawsuit filed Thursday.Fri, 15 May 2026 13:57:28 -0400https://www.mediapost.com/publications/article/415121/https://www.mediapost.com/publications/article/415110/After becoming FIFA's first Preferred Platform partner, planning to broadcast original content from the 2026 World Cup, TikTok has announced a select group of creator correspondents to cover the global tournament.Thu, 14 May 2026 22:37:39 -0400https://www.mediapost.com/publications/article/415110/https://www.mediapost.com/publications/article/415105/YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its eyes firmly on artificial intelligence.Thu, 14 May 2026 16:59:03 -0400https://www.mediapost.com/publications/article/415105/https://www.mediapost.com/publications/article/415103/During its TikTok World event, the company announced updates designed to enhance campaign visibility, in-app shopping, creator collaborations, mini games and original series, AI-powered ad creation and more.Thu, 14 May 2026 15:44:54 -0400https://www.mediapost.com/publications/article/415103/https://www.mediapost.com/publications/article/415102/Paul D. Clement served during the George W. Bush administration and has argued more than 100 cases before the U.S. Supreme Court. He will act as lead counsel for X in its bid to revive its antitrust suit against the WFA and big advertisers.Thu, 14 May 2026 15:00:39 -0400https://www.mediapost.com/publications/article/415102/