https://www.mediapost.com/Noneen-usWed, 09 Aug 2023 06:00:00 -0400https://www.mediapost.com/publications/article/388036/x-seizes-users-music-handle-to-prep-for-music-in.htmlX continues to make moves that may undermine user loyalty as it seeks to achieve its 'everything app' dreams.Wed, 09 Aug 2023 06:00:00 -0400https://www.mediapost.com/publications/article/388036/x-seizes-users-music-handle-to-prep-for-music-in.htmlhttps://www.mediapost.com/publications/article/387552/musk-x-plodes-twitter.htmlThe name X may result in legal complications, as companies like Meta and Microsoft already have intellectual property rights to the same letter.Wed, 26 Jul 2023 06:00:00 -0400https://www.mediapost.com/publications/article/387552/musk-x-plodes-twitter.htmlhttps://www.mediapost.com/publications/article/387349/is-tiktok-overtaking-musks-everything-app-dream.htmlTikTok isn't just an app that pushed short-form video into the mainstream. It also has lofty ambitions to scoot into a variety of industries.Tue, 18 Jul 2023 18:24:17 -0400https://www.mediapost.com/publications/article/387349/is-tiktok-overtaking-musks-everything-app-dream.htmlhttps://www.mediapost.com/publications/article/387113/marketers-lean-in-as-first-ever-sponsored-ad-appea.htmlBrands spanning CPG, lifestyle, media and retail are readying themselves on Threads and building their reach organically.Wed, 12 Jul 2023 06:00:00 -0400https://www.mediapost.com/publications/article/387113/marketers-lean-in-as-first-ever-sponsored-ad-appea.htmlhttps://www.mediapost.com/publications/article/386932/brands-await-july-6-launch-of-meta-twitter-rival.htmlAdvertisers would no doubt welcome a viable, scalable messaging app alternative, as upheaval at Twitter continues.Wed, 05 Jul 2023 07:18:01 -0400https://www.mediapost.com/publications/article/386932/brands-await-july-6-launch-of-meta-twitter-rival.htmlhttps://www.mediapost.com/publications/article/386753/will-twitters-ad-rev-share-program-amplify-harmfu.htmlProbably, since getting attention online often depends on content that hurts or offends other users enough so they reply.Wed, 28 Jun 2023 06:00:00 -0400https://www.mediapost.com/publications/article/386753/will-twitters-ad-rev-share-program-amplify-harmfu.htmlhttps://www.mediapost.com/publications/article/386528/meta-goes-in-for-the-twitter-kill.html"We've been hearing from creators and public figures who are interested in having a platform that is sanely run," says Meta chief product officer Chris Cox.Wed, 21 Jun 2023 06:00:00 -0400https://www.mediapost.com/publications/article/386528/meta-goes-in-for-the-twitter-kill.htmlhttps://www.mediapost.com/publications/article/386290/free-speech-platform-nothing-without-across-the-.htmlDiversity among millions of people on a major social network is inevitable, and will be devastating without safety parameters and proper content moderation practices.Wed, 14 Jun 2023 07:00:00 -0400https://www.mediapost.com/publications/article/386290/free-speech-platform-nothing-without-across-the-.htmlhttps://www.mediapost.com/publications/article/386062/new-twitter-ceo-linda-yaccarino-supports-elon-musk.htmlAs Musk continues to provide a platform--his platform--for political candidates who align with his own personal views, Yaccarino seems to be a willing accomplice.Wed, 07 Jun 2023 06:00:00 -0400https://www.mediapost.com/publications/article/386062/new-twitter-ceo-linda-yaccarino-supports-elon-musk.htmlhttps://www.mediapost.com/publications/article/385845/twitter-quits-eu-disinformation-code-musk-confuse.html"Our teams will be ready for enforcement," said European Commission's internal market commissioner, Thierry Breton.Wed, 31 May 2023 06:00:00 -0400https://www.mediapost.com/publications/article/385845/twitter-quits-eu-disinformation-code-musk-confuse.htmlhttps://www.mediapost.com/publications/article/385679/twitters-takedown-coming-soon-welcome-instagra.htmlWith P92 possibly launching in June, Meta is set to reimagine what Elon Musk killed: Twitter.Wed, 24 May 2023 06:00:00 -0400https://www.mediapost.com/publications/article/385679/twitters-takedown-coming-soon-welcome-instagra.htmlhttps://www.mediapost.com/publications/article/385459/fans-brands-artists-tiktok-doubles-down-on-tren.htmlThe Artist Impact Program invites artists to monetize their music on the platform by earning a cut of the revenue generated from brands' videos containing their songs.Wed, 17 May 2023 07:00:00 -0400https://www.mediapost.com/publications/article/385459/fans-brands-artists-tiktok-doubles-down-on-tren.htmlhttps://www.mediapost.com/publications/article/385217/facebook-fights-canada-over-compensation-for-publi.htmlThe rise of Big Tech and social media has threatened not only local journalism, but journalism in general, by co-opting the ways people receive information.Wed, 10 May 2023 06:00:00 -0400https://www.mediapost.com/publications/article/385217/facebook-fights-canada-over-compensation-for-publi.htmlhttps://www.mediapost.com/publications/article/384979/can-livestream-shopping-live-well-on-social-media.htmlLive shopping, notoriously popular in China, could be what keeps older platforms now creeping into TikTok's shadow relevant.Wed, 03 May 2023 06:00:00 -0400https://www.mediapost.com/publications/article/384979/can-livestream-shopping-live-well-on-social-media.htmlhttps://www.mediapost.com/publications/article/384746/why-my-ai-is-making-snap-users-angry.htmlOne reason: It has something to do with being unable to remove My AI from your inbox.Wed, 26 Apr 2023 06:00:00 -0400https://www.mediapost.com/publications/article/384746/why-my-ai-is-making-snap-users-angry.htmlhttps://www.mediapost.com/publications/article/384483/twitters-new-visibility-labels-preach-transparen.htmlIt's still debatable how Twitter will draw the lines between content offensive enough to take down, label with a visibility alert, or let spread full-on through the platform's algorithm.Wed, 19 Apr 2023 06:00:00 -0400https://www.mediapost.com/publications/article/384483/twitters-new-visibility-labels-preach-transparen.htmlhttps://www.mediapost.com/publications/article/384263/hypocritical-biden-leverages-social-influencers-w.htmlBiden and other U.S. politicians shouldn't be able to have it both ways.Wed, 12 Apr 2023 07:00:00 -0400https://www.mediapost.com/publications/article/384263/hypocritical-biden-leverages-social-influencers-w.htmlhttps://www.mediapost.com/publications/article/384059/snapchat-takes-on-target-user-centric-approach-to.htmlSnapchat again demonstrates how it has built the largest paid-social user base, by earning teens' engagement and trust.Wed, 05 Apr 2023 06:00:00 -0400https://www.mediapost.com/publications/article/384059/snapchat-takes-on-target-user-centric-approach-to.htmlhttps://www.mediapost.com/publications/article/383834/how-will-a-tiktok-ban-affect-college-athlete-influ.htmlFor one, it would "create openings for other new and emerging platforms to gain greater traction in the NIL space," said SponsorUnited's Bob Lynch.Wed, 29 Mar 2023 07:00:00 -0400https://www.mediapost.com/publications/article/383834/how-will-a-tiktok-ban-affect-college-athlete-influ.htmlhttps://www.mediapost.com/publications/article/383619/musk-and-twitters-open-sourced-algorithm.htmlIf Musk were to open-source the company's algorithm -- something no other major tech giant has ever done -- what would that mean for brands and marketers?Wed, 22 Mar 2023 13:05:04 -0400https://www.mediapost.com/publications/article/383619/musk-and-twitters-open-sourced-algorithm.htmlhttps://www.mediapost.com/publications/article/383408/the-gap-between-metas-metaverse-and-ai-ambitions.htmlAccording to a recent "NYT" article, Zuckerberg now has his sights set on leading the generative-AI boom, using AI to develop more products faster.Wed, 15 Mar 2023 07:00:00 -0400https://www.mediapost.com/publications/article/383408/the-gap-between-metas-metaverse-and-ai-ambitions.htmlhttps://www.mediapost.com/publications/article/383194/whats-the-deal-with-virtual-influencers.htmlA 2022 study found 58% of respondents followed at least one virtual influencer, and 35% of consumers said they had purchased a product promoted by one,Wed, 08 Mar 2023 07:00:00 -0500https://www.mediapost.com/publications/article/383194/whats-the-deal-with-virtual-influencers.htmlhttps://www.mediapost.com/publications/article/382996/generative-ai-rat-race-or-the-end-of-the-world.htmlMeta is creating a new product group entirely focused on building "creative and expressive" generative AI tools to be used inside its products.Wed, 01 Mar 2023 07:00:00 -0500https://www.mediapost.com/publications/article/382996/generative-ai-rat-race-or-the-end-of-the-world.htmlhttps://www.mediapost.com/publications/article/382747/will-youtubes-new-ceo-bring-web3-tech-into-the-sp.htmlIncoming YouTube CEO Neil Mohan has been publicly expressing his excitement over the potential for NFTs and blockchain-enabled technology for over a year.Wed, 22 Feb 2023 07:00:00 -0500https://www.mediapost.com/publications/article/382747/will-youtubes-new-ceo-bring-web3-tech-into-the-sp.htmlhttps://www.mediapost.com/publications/article/382543/why-video-is-the-new-go-to-for-dating-apps.htmlAfter people were separated by the pandemic, video-fueled connections became essential, effectively influencing the entire social media market.Wed, 15 Feb 2023 06:00:00 -0500https://www.mediapost.com/publications/article/382543/why-video-is-the-new-go-to-for-dating-apps.htmlhttps://www.mediapost.com/publications/article/382326/social-revenue-underreported-by-245-report-finds.htmlMany analytics tools for measuring brand site social revenue aren't very good at understanding sales not directly made through ads on social.Wed, 08 Feb 2023 06:00:00 -0500https://www.mediapost.com/publications/article/382326/social-revenue-underreported-by-245-report-finds.htmlhttps://www.mediapost.com/publications/article/382104/linktrees-update-aims-to-diversify-revenue-stream.htmlLinktree has become among the most popular link-in-bio creators, helping brands and creators earn money via tools like Shopify.Wed, 01 Feb 2023 10:02:05 -0500https://www.mediapost.com/publications/article/382104/linktrees-update-aims-to-diversify-revenue-stream.htmlhttps://www.mediapost.com/publications/article/381869/will-an-nba-partnership-make-metas-horizon-worlds.htmlMeta has signed on to deliver a package of 52 live NBA games on its Meta Quest VR headset.Wed, 25 Jan 2023 06:00:00 -0500https://www.mediapost.com/publications/article/381869/will-an-nba-partnership-make-metas-horizon-worlds.htmlhttps://www.mediapost.com/publications/article/381659/why-is-twitter-doubling-down-on-political-posts.htmlJust as important, why are advertisers and media companies largely sticking with their investments and sponsorship deals with Twitter, despite all indicators pointing to its content getting more -- not less -- divisive and societally destructive?Wed, 18 Jan 2023 06:00:00 -0500https://www.mediapost.com/publications/article/381659/why-is-twitter-doubling-down-on-political-posts.htmlhttps://www.mediapost.com/publications/article/381421/meta-addresses-algorithmic-discrimination-with-new.htmlDevelopment of VRS is key to DOJ's efforts to hold Meta accountable for discriminatory ad delivery on its platforms, says DOJ attorney.Wed, 11 Jan 2023 06:00:00 -0500https://www.mediapost.com/publications/article/381421/meta-addresses-algorithmic-discrimination-with-new.html