MediaPost.com: Search & Performance Marketing Daily

ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public

Fri, 17 Apr 2026 11:32:18 -0400

OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads, which the company began testing in February.

Instacart Files For IPO, Lists On Nasdaq Under CART

Fri, 25 Aug 2023 17:05:16 -0400

Instacart filed for its initial IPO on Friday, with expectations that shares will start trading on the Nasdaq next month under the ticker CART.

Konnecto Created AI Model To Manage KPI Uplift

Fri, 25 Aug 2023 15:22:07 -0400

Konnecto will tap its pool of U.S. users to provide access to first-party data compliant with data legislation such as the California Consumer Protection Act. It also supports legislation under Europe's GDPR.

YouTube Shorts Product Lead Offers Insights For Creators And Brands

Fri, 25 Aug 2023 15:04:52 -0400

YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting times, the Shorts algorithm and upcoming features in an interview on YouTube channel Creator Insider. Shorts creators will reap the most benefit from their posts if they focus on audience over algorithm, Sherman says.

Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work

Fri, 25 Aug 2023 14:49:40 -0400

Microsoft is the latest to announce that Bing and LinkedIn will provide more information on targeted ads. The news came today as the EU puts in place the Digital Services Act (DSA), which demands that large companies protect online users from harmful content and become more transparent about their algorithms.

Judge Throws Out RNC Suit Against Google Over Spam Filters

Fri, 25 Aug 2023 14:23:37 -0400

A federal judge has thrown out the Republican National Committee's lawsuit accusing Google of discriminating by sending fundraising messages into Gmail users' spam folders.

A Jolly Holiday For Retailers Previously Anticipating Q4 Recession

Fri, 25 Aug 2023 12:53:40 -0400

People are buying more -- as long as it's a bargain.

New Platform Offers Podcast Advertising Order Management

Fri, 25 Aug 2023 12:23:05 -0400

Designed to help agencies, brands, networks, streamline processes from media plan creation and insertion orders through tracking of impressions and payments.

The End Of Advertising, Or A New Beginning?

Fri, 25 Aug 2023 12:07:06 -0400

It's always been a war between the system and those who want to game it. Generative AI might just break the internet, and not in a good way.

Meta Rolls Out Search Tool To Track Branded Content

Fri, 25 Aug 2023 06:31:00 -0400

Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library.

Popular Uses For Generative AI Give Early Signal To Marketers

Thu, 24 Aug 2023 18:00:00 -0400

The technology behind apps like ChatGPT is seen as a source of information and education.

Google To Comply With The Digital Services Act

Thu, 24 Aug 2023 13:56:23 -0400

Google plans to share more insights into how targeted ads are served to users in the European Union and expand the ads transparency center-all based on its need to adhere to online content rules and regulations.

Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' Data

Thu, 24 Aug 2023 11:23:52 -0400

Omnicom participated in a pilot test earlier this year, which found the data contributed to a 22% lift in return on ad spending.

Ad Tech Rediscovering Ukraine At IT Arena This Fall

Thu, 24 Aug 2023 11:04:20 -0400

I are going to IT Arena to help bring visibility to the resilience of the Ukraine tech community and to help grow tech jobs and entrepreneurship in Ukraine.

Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People

Thu, 24 Aug 2023 10:50:17 -0400

After six years and lots of capital, Hudson MX restructured earlier this year, canceling many shareholders and giving a mysterious new investor control. What makes the story important is the people involved, including some of the highest profile and most influential people in advertising.

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact

Thu, 24 Aug 2023 09:34:23 -0400

Global ad spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024, which will be the first year expenditures top the trillion-dollar mark, according to the World Advertising Research Center, with five companies responsible for the uptick.

Reddit Introduces First-Party Measurement Tools

Thu, 24 Aug 2023 09:32:33 -0400

The tools - intended to quantify the incremental impact and overall effectiveness of campaigns - were introduced Thursday, with the company's internal analyses justifying their worth.

Podcasts Drive Sales And Branding: Study

Wed, 23 Aug 2023 20:37:53 -0400

Almost three fourths of consumers have listened to a podcast in the last 12 months, Voices reports.

Judge Rejects RFK Jr. Request To Prohibit YouTube From Suppressing Videos

Wed, 23 Aug 2023 17:17:25 -0400

Robert F Kennedy Jr. has failed to persuade a judge to order YouTube to refrain from suppressing videos in which he expressed controversial views about vaccinations.

The Science Behind A Winning Marketing Plan: Harnessing Data

Wed, 23 Aug 2023 14:25:56 -0400

Start by breaking down your data into categories, such as sales, marketing, and revenue; and budget and resource allocation.

Advocacy Groups Press FTC To Investigate Google Over Children's Privacy

Wed, 23 Aug 2023 14:13:50 -0400

Advocacy groups on Wednesday renewed their call for the FTC to investigate whether YouTube was serving behaviorally targeted ads to children under the age of 13.

How To Get Around Third-Party Cookies For Targeting

Wed, 23 Aug 2023 14:09:36 -0400

The digital media ecosystem has a love/hate relationship with cookies. If you aren't Google, you love them. If you are Google, you hate them.

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2

Wed, 23 Aug 2023 13:48:22 -0400

Increased impressions volume drove 9% YoY growth in ad spend in programmatic CTV and online video, but lower CPMs pushed total video revenue across mobile, desktop and CTV devices down 4% YoY, reports PubMatic.

Gartner: Generative AI Once Again Shaking Up Marketing Departments

Wed, 23 Aug 2023 13:42:01 -0400

Despite risk-management challenges, 14% of senior marketing technologists in a Gartner survey said they have invested in tools based on generative AI and another 63% said they plan to do so within the next 24 months, while just slightly more than half see greater reward than risk.

LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence

Wed, 23 Aug 2023 13:30:02 -0400

LinkedIn is rolling out brand partnership labels on in-app posts, according to social media expert Matt Navarra. The new feature appears to allow users to show their audience when their posts are sponsored by a brand.

Semrush Launches Podcast Hosting App With SEO Tools

Wed, 23 Aug 2023 12:51:54 -0400

The feature - designed and developed with podcast hosting service Disctopia - enables keyword extraction from audio transcriptions to help podcasters edit content and improve rankings in web searches.

TikTok Search Ads Come With A Caveat

Wed, 23 Aug 2023 10:15:15 -0400

Advertisers will soon have an option to place ads alongside organic content, but several factors could impact whether or not the ad is served, the company says.

County Tells Drivers To Ditch Navigation Apps

Tue, 22 Aug 2023 14:24:30 -0400

Navigation apps can become frustrating or hazardous when the app sends the driver into a loop or down a wrong path.

IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content

Tue, 22 Aug 2023 13:24:30 -0400

Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.

Staying In Fashion

Tue, 22 Aug 2023 13:03:23 -0400

Although the fashion-hotel connection is longstanding, hospitality companies continue to seek new ways to leverage it.

Cox Media Group Follows Search Engines Into 'Really Local' News And Reach

Tue, 22 Aug 2023 12:00:00 -0400

Advertisers looking to reach viewers on its streaming platform will showcase "really local" news and information. The service, Neighborhood TV, is free to viewers, but supported by ads.

Older Adults Make Up Just 4% Of People Featured In Ads

Tue, 22 Aug 2023 11:43:09 -0400

Just 3% of digital media budgets are allocated to ads featuring people over 60.

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

Tue, 22 Aug 2023 11:05:52 -0400

Money for CTV is coming from existing, traditional TV ad business. This means industry cannibalization in the future with prospects from an existing pool of declining legacy TV systems.

Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds

Tue, 22 Aug 2023 06:00:00 -0400

Eyeota, a Dun & Bradstreet company, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data-verification platform Neutronian and IAB Tech Lab.

A Look At QSR Industry's Next Chapter

Mon, 21 Aug 2023 15:14:00 -0400

There's a lot more fundamental work to do with technology in order to get the basics right, like seamless ops integration and proper training for team members.

Why Retail Media Could Overtake Search

Mon, 21 Aug 2023 15:10:08 -0400

More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.

Ibotta Shifts To Brand-Awareness Spending

Mon, 21 Aug 2023 14:38:13 -0400

As groceries get pricier -- and consumers feel more pinched -- the savings platform recalculates its brand-versus-demand marketing budgets.

DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers

Mon, 21 Aug 2023 14:10:03 -0400

Addressable TV is increasingly combined with search, display and other media to make campaign messages more effective. DirecTV Chief Ad Sales officer Amy Leifer discusses data quality, addressable TV, and more in a conversation with MediaPost.

Horizon's Night Market Names CD&TO, Expands Data/Tech Team

Mon, 21 Aug 2023 13:49:28 -0400

Three years after launching pure-play ecommerce unit Night Market, Horizon Media is expanding its team, adding a Chief Data & Technology Officer and making several other senior appointments.

General Motors CEO Discusses Gen Z, Women Buyers

Mon, 21 Aug 2023 13:26:34 -0400

General Motors' first female CEO Mary Barra has pushed the automaker to evolve at a time when younger generations of consumers demand both technological sophistication and dramatically reduced ecological impact. "Millennials and Gen Zs bring a different energy," Barra told Cosmopolitan. "In a very positive way, they hold you accountable. I find that energizing." GM's "Barbie" movie sponsorship was important, she adds. "But one of the most important things is the fact that generally, U.S. women decide or influence 80% of new car purchases," Barra says. "And so to be at the forefront in the 'Barbie' movie…I still have my Barbies! My daughter and I actually went to see the movie together and she's 24."