https://www.mediapost.com/en-usWed, 23 Sep 2026 15:33:35 -0400https://www.mediapost.com/publications/article/418218/agentic-is-driving-unpredictable-traffic-patterns.htmlCisco predicts AI network traffic will double every six months. Google advertising and YouTube services have already experienced the first wave of traffic in mainstream applications.Wed, 23 Sep 2026 15:33:35 -0400https://www.mediapost.com/publications/article/418218/agentic-is-driving-unpredictable-traffic-patterns.htmlhttps://www.mediapost.com/publications/article/418167/georgia-pacific-drives-supply-shaping-through-it.htmlSPO helped to reduce wasted ad spend from low-quality inventory and invalid traffic, and increased transparency and control across the programmatic supply chain. But it wasn't enough.Tue, 22 Sep 2026 15:07:25 -0400https://www.mediapost.com/publications/article/418167/georgia-pacific-drives-supply-shaping-through-it.htmlhttps://www.mediapost.com/publications/article/418144/advertisings-new-permission-dilemma-ai-intrusion.htmlA foundational cybersecurity concept called 'principle of least privilege' points toward security lessons and what companies like Amazon, Google, OpenAI, Microsoft and Meta allow AI models to do.Mon, 21 Sep 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418144/advertisings-new-permission-dilemma-ai-intrusion.htmlhttps://www.mediapost.com/publications/article/418109/automating-the-massive-ad-pivot.html'OpenAI Sponsored Agents' launched earlier this week with new integrations, with HubSpot the first CRM integration. The updates represent the next step in automation and building OpenAI's AI-based advertising platform, making the ads a part of the conversation with brands.Fri, 18 Sep 2026 12:22:03 -0400https://www.mediapost.com/publications/article/418109/automating-the-massive-ad-pivot.htmlhttps://www.mediapost.com/publications/article/418087/google-faces-6-years-of-global-oversight.htmlIn a federal court order, a judge opted for a set of rules governing how Google must operate its ad business units - the second time in recent years a federal judge declined to dismantle a piece of Google's business. The court publicly released the unredacted document on Sept. 16. and both sides were given 14 days to propose redactions for confidential business information, but neither side did so.Thu, 17 Sep 2026 12:55:40 -0400https://www.mediapost.com/publications/article/418087/google-faces-6-years-of-global-oversight.htmlhttps://www.mediapost.com/publications/article/418026/hyundai-amazon-release-details-of-shopping-engage.htmlHyundai is the first auto manufacturer to build a closed-loop measurement system powered by Amazon that connects digital shopping engagement in a privacy-compliant way to verified dealership sales. This week the companies plan to make the results public.Wed, 16 Sep 2026 09:31:51 -0400https://www.mediapost.com/publications/article/418026/hyundai-amazon-release-details-of-shopping-engage.htmlhttps://www.mediapost.com/publications/article/417994/chewy-estimates-50m-in-annual-cost-savings-from-a.htmlDespite the call for a slowdown of AI development from Anthropic CEO Dario Amodei and other tech CEOs, retailers like Chewy are preparing for an agentic future.Tue, 15 Sep 2026 11:28:20 -0400https://www.mediapost.com/publications/article/417994/chewy-estimates-50m-in-annual-cost-savings-from-a.htmlhttps://www.mediapost.com/publications/article/417897/the-ai-slowdown-the-ad-industry-didnt-see-coming.htmlAdvertisers likely did not anticipate the top tech execs' sudden calls for a voluntary AI slowdown, as they spent the past year bracing for massive declines in traditional web traffic and ad monetization caused by AI.Mon, 14 Sep 2026 09:58:06 -0400https://www.mediapost.com/publications/article/417897/the-ai-slowdown-the-ad-industry-didnt-see-coming.htmlhttps://www.mediapost.com/publications/article/417817/google-ads-to-eliminate-language-targeting-in-late.htmlGoogle's automated systems will match ads based on the actual language of the ad copy and landing pages. The ad platform will also begin to favor ads and landing pages with the language that matches the search term.Fri, 11 Sep 2026 11:00:00 -0400https://www.mediapost.com/publications/article/417817/google-ads-to-eliminate-language-targeting-in-late.htmlhttps://www.mediapost.com/publications/article/417781/rewiring-the-web-for-life-without-cookies.htmlAutonomous functions will become the operating model, as generative AI gives brands an opt-out from browser cookies in this rewired world. The tech transition is a way for brands to gain better targeting options from advertising and marks a transition from digital to agentic commerce.Thu, 10 Sep 2026 11:48:09 -0400https://www.mediapost.com/publications/article/417781/rewiring-the-web-for-life-without-cookies.htmlhttps://www.mediapost.com/publications/article/417749/google-closes-local-digital-gap-for-retailers.htmlTwo updates can help brick-and-mortar stores attract local buyers and measure results from online ads that drive in-person sales.Wed, 09 Sep 2026 10:42:40 -0400https://www.mediapost.com/publications/article/417749/google-closes-local-digital-gap-for-retailers.htmlhttps://www.mediapost.com/publications/article/417688/how-ai-models-are-rewiring-your-brain.htmlAn MIT Media Lab study found use of ChatGPT for writing tasks causes a 32% reduction in active mental effort and a significant decrease in brain connectivity, reducing critical thinking skills.Tue, 08 Sep 2026 09:29:32 -0400https://www.mediapost.com/publications/article/417688/how-ai-models-are-rewiring-your-brain.htmlhttps://www.mediapost.com/publications/article/417653/how-nvidias-purchase-of-hugging-face-will-shake-u.htmlNvidia confirmed Thursday it has entered into a definitive agreement to acquire Hugging Face for $12.93 billion - a move that will have long-lasting effects for advertisers and tech companies working to develop AI features.Fri, 04 Sep 2026 10:20:44 -0400https://www.mediapost.com/publications/article/417653/how-nvidias-purchase-of-hugging-face-will-shake-u.htmlhttps://www.mediapost.com/publications/article/417665/google-advanced-ai-weather-forecasts-will-change-a.htmlGoogle will now have the ability to predict changes in consumer behavior hours or days before they happen to more accurately target ads through a weather forecasting model that generates predictions every hour by drawing on live satellite data rather than waiting for government-produced datasets that update every six hours.Thu, 03 Sep 2026 15:29:55 -0400https://www.mediapost.com/publications/article/417665/google-advanced-ai-weather-forecasts-will-change-a.htmlhttps://www.mediapost.com/publications/article/417608/google-lets-users-import-memories-into-gemini.htmlGoogle now wants users' memories and chats imported from other chatbots into Gemini. This will have a substantial impact for advertisers.Wed, 02 Sep 2026 10:21:59 -0400https://www.mediapost.com/publications/article/417608/google-lets-users-import-memories-into-gemini.htmlhttps://www.mediapost.com/publications/article/417597/chatgpt-reddit-roblox-face-strictest-eu-rules.htmlThe European Commission has reclassified ChatGPT as a "very large online search engine" and Reddit and Roblox as "very large online platforms" - required to mitigate systemic risks and protect minors.Tue, 01 Sep 2026 16:16:04 -0400https://www.mediapost.com/publications/article/417597/chatgpt-reddit-roblox-face-strictest-eu-rules.htmlhttps://www.mediapost.com/publications/article/417573/comcast-combines-silos-opens-data-pipeline.htmlTracer acts as a data layer behind Universal Ads' dashboard to combine information from previously siloed systems, giving teams a stronger foundation for reporting and analysis.Mon, 31 Aug 2026 16:30:27 -0400https://www.mediapost.com/publications/article/417573/comcast-combines-silos-opens-data-pipeline.htmlhttps://www.mediapost.com/publications/article/417531/federal-reserve-echoes-consumer-sentiment-in-mckin.htmlFederal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing costs and free up budgets for AI-powered analytics to optimize campaign performance.Fri, 28 Aug 2026 15:27:35 -0400https://www.mediapost.com/publications/article/417531/federal-reserve-echoes-consumer-sentiment-in-mckin.htmlhttps://www.mediapost.com/publications/article/417513/ai-space-race-whats-the-impact-for-advertising.htmlGovernment and political backlash over building data centers to support the energy and processing power to run AI has accelerated rapidly into an intense, bipartisan populist movement.Thu, 27 Aug 2026 13:22:05 -0400https://www.mediapost.com/publications/article/417513/ai-space-race-whats-the-impact-for-advertising.htmlhttps://www.mediapost.com/publications/article/417480/navigating-mind-blowing-new-media-challenges.htmlAs AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while protecting paid content.Wed, 26 Aug 2026 12:31:36 -0400https://www.mediapost.com/publications/article/417480/navigating-mind-blowing-new-media-challenges.htmlhttps://www.mediapost.com/publications/article/417460/google-agentic-ai-meets-verified-data-for-finance.htmlDun & Bradstreet is bringing its "Commercial Graph" into Google's Gemini Enterprise for financial services via Model Context Protocol (MCP) integrations.Tue, 25 Aug 2026 14:29:20 -0400https://www.mediapost.com/publications/article/417460/google-agentic-ai-meets-verified-data-for-finance.htmlhttps://www.mediapost.com/publications/article/417425/openai-served-subpoena-after-pausing-ai-advanced-m.htmlAlabama issued a subpoena requiring OpenAI to respond to allegations of insufficient safeguards related to security breaches by its AI models, despite OpenAI CEO Sam Altman issuing a two-week pause across its latest models, temporarily slowing or halting parts of its advanced AI development.Mon, 24 Aug 2026 13:09:24 -0400https://www.mediapost.com/publications/article/417425/openai-served-subpoena-after-pausing-ai-advanced-m.htmlhttps://www.mediapost.com/publications/article/417384/microsoft-advertisings-agentic-playbook.htmlMicrosoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers and developers into the massive shift when AI agents make purchases on behalf of humans.Fri, 21 Aug 2026 09:00:00 -0400https://www.mediapost.com/publications/article/417384/microsoft-advertisings-agentic-playbook.htmlhttps://www.mediapost.com/publications/article/417340/iab-ai-labeling-cuts-clickthroughs-by-a-third.html"That cost is warranted where AI use could mislead consumers," an update to the IAB's AI transparency framework states. "However, labeling applied to AI involvement that poses no risk of deception penalizes advertisers without protecting consumers."Thu, 20 Aug 2026 06:19:08 -0400https://www.mediapost.com/publications/article/417340/iab-ai-labeling-cuts-clickthroughs-by-a-third.htmlhttps://www.mediapost.com/publications/article/417314/what-googles-purchase-of-spirit-airlines-data-mea.htmlConsumer data has become more than a record of historical transactions. It has become a tool for shaping future behavior.Wed, 19 Aug 2026 07:43:33 -0400https://www.mediapost.com/publications/article/417314/what-googles-purchase-of-spirit-airlines-data-mea.htmlhttps://www.mediapost.com/publications/article/417271/ana-urges-retail-media-framework-measurement-cons.htmlThe ANA found 55% of advertisers believe lack of consistent standards is the top barrier to retail media success, despite record ad spending and growth.Tue, 18 Aug 2026 05:30:00 -0400https://www.mediapost.com/publications/article/417271/ana-urges-retail-media-framework-measurement-cons.htmlhttps://www.mediapost.com/publications/article/417262/google-ads-to-eliminate-language-targeting-in-sept.htmlThe system will prioritize ads that match the language the user's search term matches - one feature that is changing.Mon, 17 Aug 2026 08:00:00 -0400https://www.mediapost.com/publications/article/417262/google-ads-to-eliminate-language-targeting-in-sept.htmlhttps://www.mediapost.com/publications/article/417240/agency-feedback-on-apple-ads-on-maps-runs-hot-c.htmlAgencies expect the ad unit, launched Friday, will have high-performance metrics for a variety of reasons, but some are disappointed in restrictions the iPhone maker put on media buys.Fri, 14 Aug 2026 13:47:12 -0400https://www.mediapost.com/publications/article/417240/agency-feedback-on-apple-ads-on-maps-runs-hot-c.htmlhttps://www.mediapost.com/publications/article/417224/the-1m-advertising-drain.htmlA study released Wednesday shows how 5% invalid traffic costs about $250,000 in cash and $750,000 in revenue losses.Thu, 13 Aug 2026 12:15:33 -0400https://www.mediapost.com/publications/article/417224/the-1m-advertising-drain.htmlhttps://www.mediapost.com/publications/article/417202/zillow-takes-data-off-site-to-pinterest.htmlThe shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaigns into scalable, off-site media capabilities. Pinterest is its first partner.Wed, 12 Aug 2026 15:18:38 -0400https://www.mediapost.com/publications/article/417202/zillow-takes-data-off-site-to-pinterest.html