https://www.mediapost.com/en-usWed, 22 Jul 2026 07:24:00 -0400https://www.mediapost.com/publications/article/416708/openai-rogue-models-should-send-warning-to-ad-indu.htmlThe models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform.Wed, 22 Jul 2026 07:24:00 -0400https://www.mediapost.com/publications/article/416708/openai-rogue-models-should-send-warning-to-ad-indu.htmlhttps://www.mediapost.com/publications/article/416688/podcasts-get-measurement-guidelines-from-iab-tech.htmlIAB Tech Lab, the standards arm of the IAB, has introduced new standards to ensure totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.Tue, 21 Jul 2026 13:21:46 -0400https://www.mediapost.com/publications/article/416688/podcasts-get-measurement-guidelines-from-iab-tech.htmlhttps://www.mediapost.com/publications/article/416658/google-local-ads-for-services-transitions-into-wid.htmlPay-per-lead goals will transition into ones supported by Performance Max campaigns - a significant change.Mon, 20 Jul 2026 16:16:16 -0400https://www.mediapost.com/publications/article/416658/google-local-ads-for-services-transitions-into-wid.htmlhttps://www.mediapost.com/publications/article/416630/what-ai-engines-want-from-a-brand.htmlHere's what happens when ChatGPT and Google AI Overviews cite Facebook or Instagram in buying questions.Fri, 17 Jul 2026 15:47:44 -0400https://www.mediapost.com/publications/article/416630/what-ai-engines-want-from-a-brand.htmlhttps://www.mediapost.com/publications/article/416589/microsoft-sees-paid-search-ad-media-buys-rise.htmlGoogle Search and YouTube and Meta's Instagram experienced slower ad-spend growth in Q2 2026 in the U.S. vs. a year ago, while Meta's Facebook rebounded from a relatively weak start to the year according to data released this week.Thu, 16 Jul 2026 15:17:06 -0400https://www.mediapost.com/publications/article/416589/microsoft-sees-paid-search-ad-media-buys-rise.htmlhttps://www.mediapost.com/publications/article/416546/microsoft-removes-ads-in-search-for-windows-insid.htmlMicrosoft cleaned up the Windows 11 Search experience with a redesign that removes ads from web results, giving Windows Insiders a dedicated setting to turn off Web and Microsoft Store suggestions.Wed, 15 Jul 2026 14:39:47 -0400https://www.mediapost.com/publications/article/416546/microsoft-removes-ads-in-search-for-windows-insid.htmlhttps://www.mediapost.com/publications/article/416502/good-bad-ugly-of-110b-paramount-wbd-merger-law.htmlAdvertisers could be left with fewer independent networks to negotiate with for ad space, but a combined company could offer performance advertisers massive amounts of user data across a much larger audience, improving targeting capabilities.Tue, 14 Jul 2026 09:48:41 -0400https://www.mediapost.com/publications/article/416502/good-bad-ugly-of-110b-paramount-wbd-merger-law.htmlhttps://www.mediapost.com/publications/article/416477/ai-steals-secrets-microsoft-ceo-says.htmlAI has created a new data privacy and intellectual property risk for brands, flipping a classic economic theory on its head, according to Microsoft CEO Satya Nadella.Mon, 13 Jul 2026 11:24:41 -0400https://www.mediapost.com/publications/article/416477/ai-steals-secrets-microsoft-ceo-says.htmlhttps://www.mediapost.com/publications/article/416442/google-explains-new-predictive-metric.htmlA Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads product liaison, explains.Fri, 10 Jul 2026 10:22:31 -0400https://www.mediapost.com/publications/article/416442/google-explains-new-predictive-metric.htmlhttps://www.mediapost.com/publications/article/416423/meta-patent-tracks-emotions-could-impact-ads.htmlA new device created by Meta developers will record a person's spoken words, create a transcript and run the audio through an AI program that picks up what they say and how they say it, analyzing tone, pace, and nonverbal cues like pauses and breathing.Thu, 09 Jul 2026 15:48:35 -0400https://www.mediapost.com/publications/article/416423/meta-patent-tracks-emotions-could-impact-ads.htmlhttps://www.mediapost.com/publications/article/416376/will-ace-hardwire-redvest-into-an-ai-retail-media.htmlAce Hardware advertisers can now manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major retail media networks following an integration with a commerce network.Wed, 08 Jul 2026 13:57:18 -0400https://www.mediapost.com/publications/article/416376/will-ace-hardwire-redvest-into-an-ai-retail-media.htmlhttps://www.mediapost.com/publications/article/416360/stagwell-discovers-where-agent-performance-comes-f.htmlStagwell has integrated Microsoft Copilot, which is powered by Model Context Protocol. MCP was embedded into the paid-search workflow and can act as a secure connection layer between Microsoft Advertising APIs and AI agents.Tue, 07 Jul 2026 16:18:54 -0400https://www.mediapost.com/publications/article/416360/stagwell-discovers-where-agent-performance-comes-f.htmlhttps://www.mediapost.com/publications/article/416314/ai-fast-tracks-open-webs-collapse.htmlFor every hour spent online searching for information, only 15 minutes is spent on the open web. Traditional search behavior continues to collapse as users shift to AI-driven discovery and consumption. The AI prompt provides a near instantaneous, consolidated answer.Mon, 06 Jul 2026 13:38:46 -0400https://www.mediapost.com/publications/article/416314/ai-fast-tracks-open-webs-collapse.htmlhttps://www.mediapost.com/publications/article/416278/why-ai-makes-it-difficult-for-amazon-google-to-ze.htmlAmazon and Google have pledged to zero out their respective carbon emissions in the coming years, but their sustainability reports for 2025 released this week show AI has made those goals more difficult to achieve.Fri, 03 Jul 2026 12:27:01 -0400https://www.mediapost.com/publications/article/416278/why-ai-makes-it-difficult-for-amazon-google-to-ze.htmlhttps://www.mediapost.com/publications/article/416271/programmatic-shift-impact-of-agentic-media-buying.htmlData released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.Thu, 02 Jul 2026 14:30:35 -0400https://www.mediapost.com/publications/article/416271/programmatic-shift-impact-of-agentic-media-buying.htmlhttps://www.mediapost.com/publications/article/416233/when-ai-needs-a-kill-switch.htmlThe shift from chatbots to more capable agentics that can complete complex, multi-step tasks raises concerns about how much access and authority they should have inside media-planning environments.Wed, 01 Jul 2026 11:57:10 -0400https://www.mediapost.com/publications/article/416233/when-ai-needs-a-kill-switch.htmlhttps://www.mediapost.com/publications/article/416207/google-brings-two-lower-cost-ai-models-to-market.htmlTwo new generative media models have been added to Gemini Enterprise Agent Platform and Google AI Studio that specialize in creating images and video, available through the company's developer and business cloud tools.Tue, 30 Jun 2026 13:55:13 -0400https://www.mediapost.com/publications/article/416207/google-brings-two-lower-cost-ai-models-to-market.htmlhttps://www.mediapost.com/publications/article/416170/agentic-commerce-forecast-to-reach-13b-users-by-2.htmlHP's personal computers and printers division has partnered with Frontier, OpenAI's enterprise part of the company, to transition from chatbots to autonomous "AI coworkers" that can handle complete multi-step tasks. The shift is in line with Juniper Research's latest agentic commerce growth prediction.Mon, 29 Jun 2026 11:54:48 -0400https://www.mediapost.com/publications/article/416170/agentic-commerce-forecast-to-reach-13b-users-by-2.htmlhttps://www.mediapost.com/publications/article/416123/hyundai-applies-ai-to-curated-videos-to-drive-perf.htmlA movement within the ad industry is bringing ad buying into supply-side platforms, lowering costs per impression and increasing ad visibility by using a brand's data to create bidding instructions based on predictions and value to that specific brand.Fri, 26 Jun 2026 11:07:49 -0400https://www.mediapost.com/publications/article/416123/hyundai-applies-ai-to-curated-videos-to-drive-perf.htmlhttps://www.mediapost.com/publications/article/416092/school-spend-rises-but-tracking-roi-for-ai-citati.htmlAI and agentic search capabilities are bringing parents more ways to purchase back-to-school products. But for retailers and brands, tracking ROAS or ROI may not always add up.Thu, 25 Jun 2026 12:15:01 -0400https://www.mediapost.com/publications/article/416092/school-spend-rises-but-tracking-roi-for-ai-citati.htmlhttps://www.mediapost.com/publications/article/416058/google-tests-new-labels-in-search-ads.htmlGoogle continually tests new ways to improve the Search Ads experience. This week it began running a small experiment by adding what it calls a label for "Strongest match" or "Strong match" to certain Search ads.Wed, 24 Jun 2026 14:53:37 -0400https://www.mediapost.com/publications/article/416058/google-tests-new-labels-in-search-ads.htmlhttps://www.mediapost.com/publications/article/416022/walmart-buys-self-serve-ctv-ad-platform.htmlWalmart has developed one of the most sophisticated retail media networks (RMNs). On Tuesday it advanced its ad strategy to sell more ad space across CTV, showing how RMNs cross into CTV.Tue, 23 Jun 2026 15:06:25 -0400https://www.mediapost.com/publications/article/416022/walmart-buys-self-serve-ctv-ad-platform.htmlhttps://www.mediapost.com/publications/article/415981/openai-goes-through-high-stakes-evolution-while-tr.htmlAs OpenAI tries to control its future in a precarious balancing act by managing a high-stakes evolution, company engineers are slamming down on the technological gas pedal.Mon, 22 Jun 2026 13:54:08 -0400https://www.mediapost.com/publications/article/415981/openai-goes-through-high-stakes-evolution-while-tr.htmlhttps://www.mediapost.com/publications/article/415941/retail-media-network-surprises-as-cannes-lions-swi.htmlAdvertisers' pay-for-performance models and attention metrics are based on measurable outcomes. At Cannes Lions, announcements from the biggest companies fuel big dreams on how creative experiences can supplement advertising.Fri, 19 Jun 2026 15:34:21 -0400https://www.mediapost.com/publications/article/415941/retail-media-network-surprises-as-cannes-lions-swi.htmlhttps://www.mediapost.com/publications/article/415910/yahoo-launches-network-for-ai-agents.htmlThe Yahoo "Agent Network" is an open framework that connects advertisers with AI-powered agents from 23 tech partners to automate audience targeting, creative development and campaign measurement.Thu, 18 Jun 2026 15:29:15 -0400https://www.mediapost.com/publications/article/415910/yahoo-launches-network-for-ai-agents.htmlhttps://www.mediapost.com/publications/article/415871/bots-take-lead-ai-traffic-surpasses-humanitys.htmlMicrosoft announced key updates Wednesday that support brands as the company moves more fully into AI and agentic services across its network and the web.Wed, 17 Jun 2026 14:50:27 -0400https://www.mediapost.com/publications/article/415871/bots-take-lead-ai-traffic-surpasses-humanitys.htmlhttps://www.mediapost.com/publications/article/415830/when-ai-chatbots-become-the-trusted-news-source.htmlWhen chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.Tue, 16 Jun 2026 11:18:47 -0400https://www.mediapost.com/publications/article/415830/when-ai-chatbots-become-the-trusted-news-source.htmlhttps://www.mediapost.com/publications/article/415800/consumers-ready-to-accept-ads-for-free-ai-services.htmlAs AI platforms move from search and discovery into more agentic shopping environments, consumers are ready to make trade-offs, such as the acceptance of advertising in exchange for free AI services.Mon, 15 Jun 2026 14:56:05 -0400https://www.mediapost.com/publications/article/415800/consumers-ready-to-accept-ads-for-free-ai-services.htmlhttps://www.mediapost.com/publications/article/415751/search-scooping-up-interest-in-nba-world-cup.htmlPeople are asking longer, more detailed questions in generative AI search as they seek information on the World Cup and the NBA, Taboola data shows.Fri, 12 Jun 2026 15:45:10 -0400https://www.mediapost.com/publications/article/415751/search-scooping-up-interest-in-nba-world-cup.htmlhttps://www.mediapost.com/publications/article/415680/why-organic-not-paid-impressions-are-the-currency.htmlOrganic impressions - not paid media ad impressions - have become the currency for brand citations that serve up in AI-based engines, as recommendations have become the first "impression" a brand makes with a consumer. But can that first impression be measured and attributed in a similar way?Thu, 11 Jun 2026 11:05:16 -0400https://www.mediapost.com/publications/article/415680/why-organic-not-paid-impressions-are-the-currency.html