https://www.mediapost.com/en-usWed, 02 Sep 2026 10:21:59 -0400https://www.mediapost.com/publications/article/417608/google-lets-users-import-memories-into-gemini.htmlGoogle now wants users' memories and chats imported from other chatbots into Gemini. This will have a substantial impact for advertisers.Wed, 02 Sep 2026 10:21:59 -0400https://www.mediapost.com/publications/article/417608/google-lets-users-import-memories-into-gemini.htmlhttps://www.mediapost.com/publications/article/417597/chatgpt-reddit-roblox-face-strictest-eu-rules.htmlThe European Commission has reclassified ChatGPT as a "very large online search engine" and Reddit and Roblox as "very large online platforms" - required to mitigate systemic risks and protect minors.Tue, 01 Sep 2026 16:16:04 -0400https://www.mediapost.com/publications/article/417597/chatgpt-reddit-roblox-face-strictest-eu-rules.htmlhttps://www.mediapost.com/publications/article/417573/comcast-combines-silos-opens-data-pipeline.htmlTracer acts as a data layer behind Universal Ads' dashboard to combine information from previously siloed systems, giving teams a stronger foundation for reporting and analysis.Mon, 31 Aug 2026 16:30:27 -0400https://www.mediapost.com/publications/article/417573/comcast-combines-silos-opens-data-pipeline.htmlhttps://www.mediapost.com/publications/article/417531/federal-reserve-echoes-consumer-sentiment-in-mckin.htmlFederal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing costs and free up budgets for AI-powered analytics to optimize campaign performance.Fri, 28 Aug 2026 15:27:35 -0400https://www.mediapost.com/publications/article/417531/federal-reserve-echoes-consumer-sentiment-in-mckin.htmlhttps://www.mediapost.com/publications/article/417513/ai-space-race-whats-the-impact-for-advertising.htmlGovernment and political backlash over building data centers to support the energy and processing power to run AI has accelerated rapidly into an intense, bipartisan populist movement.Thu, 27 Aug 2026 13:22:05 -0400https://www.mediapost.com/publications/article/417513/ai-space-race-whats-the-impact-for-advertising.htmlhttps://www.mediapost.com/publications/article/417480/navigating-mind-blowing-new-media-challenges.htmlAs AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while protecting paid content.Wed, 26 Aug 2026 12:31:36 -0400https://www.mediapost.com/publications/article/417480/navigating-mind-blowing-new-media-challenges.htmlhttps://www.mediapost.com/publications/article/417460/google-agentic-ai-meets-verified-data-for-finance.htmlDun & Bradstreet is bringing its "Commercial Graph" into Google's Gemini Enterprise for financial services via Model Context Protocol (MCP) integrations.Tue, 25 Aug 2026 14:29:20 -0400https://www.mediapost.com/publications/article/417460/google-agentic-ai-meets-verified-data-for-finance.htmlhttps://www.mediapost.com/publications/article/417425/openai-served-subpoena-after-pausing-ai-advanced-m.htmlAlabama issued a subpoena requiring OpenAI to respond to allegations of insufficient safeguards related to security breaches by its AI models, despite OpenAI CEO Sam Altman issuing a two-week pause across its latest models, temporarily slowing or halting parts of its advanced AI development.Mon, 24 Aug 2026 13:09:24 -0400https://www.mediapost.com/publications/article/417425/openai-served-subpoena-after-pausing-ai-advanced-m.htmlhttps://www.mediapost.com/publications/article/417384/microsoft-advertisings-agentic-playbook.htmlMicrosoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers, and developers into the massive shift when AI agents make purchases on behalf of humans.Fri, 21 Aug 2026 09:00:00 -0400https://www.mediapost.com/publications/article/417384/microsoft-advertisings-agentic-playbook.htmlhttps://www.mediapost.com/publications/article/417340/iab-ai-labeling-cuts-clickthroughs-by-a-third.html"That cost is warranted where AI use could mislead consumers," an update to the IAB's AI transparency framework states. "However, labeling applied to AI involvement that poses no risk of deception penalizes advertisers without protecting consumers."Thu, 20 Aug 2026 06:19:08 -0400https://www.mediapost.com/publications/article/417340/iab-ai-labeling-cuts-clickthroughs-by-a-third.htmlhttps://www.mediapost.com/publications/article/417314/what-googles-purchase-of-spirit-airlines-data-mea.htmlConsumer data has become more than a record of historical transactions. It has become a tool for shaping future behavior.Wed, 19 Aug 2026 07:43:33 -0400https://www.mediapost.com/publications/article/417314/what-googles-purchase-of-spirit-airlines-data-mea.htmlhttps://www.mediapost.com/publications/article/417271/ana-urges-retail-media-framework-measurement-cons.htmlThe ANA found 55% of advertisers believe lack of consistent standards is the top barrier to retail media success, despite record ad spending and growth.Tue, 18 Aug 2026 05:30:00 -0400https://www.mediapost.com/publications/article/417271/ana-urges-retail-media-framework-measurement-cons.htmlhttps://www.mediapost.com/publications/article/417262/google-ads-to-eliminate-language-targeting-in-sept.htmlThe system will prioritize ads that match the language that the user's search term matches - one feature that will change.Mon, 17 Aug 2026 08:00:00 -0400https://www.mediapost.com/publications/article/417262/google-ads-to-eliminate-language-targeting-in-sept.htmlhttps://www.mediapost.com/publications/article/417240/agency-feedback-on-apple-ads-on-maps-runs-hot-c.htmlAgencies expect the ad unit, launched Friday, will have high-performance metrics for a variety of reasons, but some are disappointed in restrictions the iPhone maker put on media buys.Fri, 14 Aug 2026 13:47:12 -0400https://www.mediapost.com/publications/article/417240/agency-feedback-on-apple-ads-on-maps-runs-hot-c.htmlhttps://www.mediapost.com/publications/article/417224/the-1m-advertising-drain.htmlA study released Wednesday shows how 5% invalid traffic costs about $250,000 in cash and $750,000 in revenue losses.Thu, 13 Aug 2026 12:15:33 -0400https://www.mediapost.com/publications/article/417224/the-1m-advertising-drain.htmlhttps://www.mediapost.com/publications/article/417202/zillow-takes-data-off-site-to-pinterest.htmlThe shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaigns into scalable, off-site media capabilities. Pinterest is its first partner.Wed, 12 Aug 2026 15:18:38 -0400https://www.mediapost.com/publications/article/417202/zillow-takes-data-off-site-to-pinterest.htmlhttps://www.mediapost.com/publications/article/417160/how-inference-flip-and-zuckerbergs-dynamic-auct.htmlLowering ad and AI costs could be behind many company plans to get everyone on board with using inference in hardware and auctions for computing power.Tue, 11 Aug 2026 12:51:08 -0400https://www.mediapost.com/publications/article/417160/how-inference-flip-and-zuckerbergs-dynamic-auct.htmlhttps://www.mediapost.com/publications/article/417140/rakuten-sees-earnings-growth-from-ai.htmlIn its Q2 earnings report, Rakuten reported its first net income in six years and attributed the growth to advertising and AI.Mon, 10 Aug 2026 14:16:45 -0400https://www.mediapost.com/publications/article/417140/rakuten-sees-earnings-growth-from-ai.htmlhttps://www.mediapost.com/publications/article/417106/how-wd-40-used-ai-video-amazon-ads-to-boost-perfor.htmlThe company needed consumers to pay attention to a new product without a pre-existing sales history or months of traditional video shoots.Fri, 07 Aug 2026 14:12:35 -0400https://www.mediapost.com/publications/article/417106/how-wd-40-used-ai-video-amazon-ads-to-boost-perfor.htmlhttps://www.mediapost.com/publications/article/417073/rethinking-search-for-a-zero-click-world.htmlZero-click searches and complete decoupling of information from site visits - redistributing them to AI tools - are at fault for disrupting the ecosystem. OneLittleWeb's data shows how.Thu, 06 Aug 2026 15:55:17 -0400https://www.mediapost.com/publications/article/417073/rethinking-search-for-a-zero-click-world.htmlhttps://www.mediapost.com/publications/article/417034/agentic-guardrails-create-custom-ad-framework.htmlPubMatic has introduced a framework for its AgenticOS platform that provides the ability to customize, in order to maintain human control and auditability over autonomous AI agents.Wed, 05 Aug 2026 13:55:59 -0400https://www.mediapost.com/publications/article/417034/agentic-guardrails-create-custom-ad-framework.htmlhttps://www.mediapost.com/publications/article/417002/ai-buyers-how-agentic-machines-hijack-b2b-funnels.htmlAs agentic and AI reshuffle channels, execs at Marketbridge and Meltwater explain the challenges to taking on and accounting for machines making more decisions.Tue, 04 Aug 2026 13:10:44 -0400https://www.mediapost.com/publications/article/417002/ai-buyers-how-agentic-machines-hijack-b2b-funnels.htmlhttps://www.mediapost.com/publications/article/416978/ai-robotic-voices-shut-down-humans.htmlVoice is getting more attention - especially when AI creates it. Tone and inflection in an ad or video are crucial when trying convey a feeling or emotion. Here what the survey found when prompts and human audio were sourced from a dataset of more than 40,000.Mon, 03 Aug 2026 15:04:26 -0400https://www.mediapost.com/publications/article/416978/ai-robotic-voices-shut-down-humans.htmlhttps://www.mediapost.com/publications/article/416943/amazon-investment-signals-openai-ipo-or-meeting-mi.htmlAmazon completed its $50 billion investment in OpenAI when it fulfilled its commitment on a remaining infusion of $35 billion promised at the time that the ChatGPT maker met certain criteria.Fri, 31 Jul 2026 11:32:45 -0400https://www.mediapost.com/publications/article/416943/amazon-investment-signals-openai-ipo-or-meeting-mi.htmlhttps://www.mediapost.com/publications/article/416903/doordash-approved-for-drone-delivery-agentic-orde.htmlThe drone delivery business will allow DoorDash to explore a variety of agentic AI ordering opportunities and a partnership with companies like Shopify. Some of these opportunities for media buyers could create a different type of retail media network not yet explored.Thu, 30 Jul 2026 12:38:43 -0400https://www.mediapost.com/publications/article/416903/doordash-approved-for-drone-delivery-agentic-orde.htmlhttps://www.mediapost.com/publications/article/416893/intent-predictions-advance-for-ads-served-in-apps.htmlAI has been built on the ability to identify intent before it occurs - not as a prediction, but a calculated event.Wed, 29 Jul 2026 15:13:08 -0400https://www.mediapost.com/publications/article/416893/intent-predictions-advance-for-ads-served-in-apps.htmlhttps://www.mediapost.com/publications/article/416867/claude-leaks-odd-private-data-into-google-search.htmlA Reddit user reported finding hundreds of Claude chats filled with personal information on Google Search after typing an operator code used to find publicly indexed links.Tue, 28 Jul 2026 13:56:33 -0400https://www.mediapost.com/publications/article/416867/claude-leaks-odd-private-data-into-google-search.htmlhttps://www.mediapost.com/publications/article/416833/bakery-owner-panicked-after-ai-overview-hung-a-clo.htmlWhen someone Googled "Anna Mae's Bakery," an AI overview served up a summary mistakenly identifying that the business was officially closing on July 31.Mon, 27 Jul 2026 14:44:46 -0400https://www.mediapost.com/publications/article/416833/bakery-owner-panicked-after-ai-overview-hung-a-clo.htmlhttps://www.mediapost.com/publications/article/416790/ai-creates-carbon-blind-spot.htmlEnvironmental footprints have become part of some business strategies, but not for all. Many marketers have found sustainability and measurement blind spots.Fri, 24 Jul 2026 14:03:17 -0400https://www.mediapost.com/publications/article/416790/ai-creates-carbon-blind-spot.htmlhttps://www.mediapost.com/publications/article/416750/anthropic-spacex-hand-google-profit-windfall.htmlAt least on paper, for now, Google's investments in Anthropic and SpaceX have paid off and enabled its parent company Alphabet to offset any losses when quarterly financial reports come.Thu, 23 Jul 2026 11:00:00 -0400https://www.mediapost.com/publications/article/416750/anthropic-spacex-hand-google-profit-windfall.html