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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost | Performance Marketing Insider</title><link>https://www.mediapost.com/</link><description/><atom:link href="https://www.mediapost.com/publications/feeds/articles/search-insider/" rel="self"/><language>en-us</language><lastBuildDate>Fri, 06 Nov 2026 10:28:49 -0500</lastBuildDate><item><title>In Google&amp;#x27;s America, Children Have A New AI Policy</title><link>https://www.mediapost.com/publications/article/419276/in-googles-america-children-have-a-new-ai-policy.html</link><description>A new approach to give schools more control on AI policies may have also blocked traditional search access for schools that did not want to use AI.</description><pubDate>Fri, 06 Nov 2026 10:28:49 -0500</pubDate><guid>https://www.mediapost.com/publications/article/419276/in-googles-america-children-have-a-new-ai-policy.html</guid></item><item><title>ChatGPT Introduces Text-to-GIF Tool For Ad Creation</title><link>https://www.mediapost.com/publications/article/419244/chatgpt-introduces-text-to-gif-tool-for-ad-creatio.html</link><description>OpenAI now allows advertisers to use ChatGPT to instantly generate GIFs from text prompts, significantly speeding up the ad-creation process.</description><pubDate>Thu, 05 Nov 2026 10:58:54 -0500</pubDate><guid>https://www.mediapost.com/publications/article/419244/chatgpt-introduces-text-to-gif-tool-for-ad-creatio.html</guid></item><item><title>How A Democratic Congress Could Reshape AI Ad Innovation</title><link>https://www.mediapost.com/publications/article/419214/how-a-democratic-congress-could-reshape-ai-ad-inno.html</link><description>Will a Democratic Congress eventually treat AI chatbots like search engines when it comes to advertising disclosure and consumer protection?</description><pubDate>Wed, 04 Nov 2026 09:32:00 -0500</pubDate><guid>https://www.mediapost.com/publications/article/419214/how-a-democratic-congress-could-reshape-ai-ad-inno.html</guid></item><item><title>Advertisers Get Less Attention From Paid ChatGPT Visits Than Paid Search</title><link>https://www.mediapost.com/publications/article/419152/advertisers-get-less-attention-from-paid-chatgpt-v.html</link><description>Advertising on AI engines like ChatGPT does not yet justify free services to users, a study published on ecommerceresearch.org shows.</description><pubDate>Tue, 03 Nov 2026 09:42:16 -0500</pubDate><guid>https://www.mediapost.com/publications/article/419152/advertisers-get-less-attention-from-paid-chatgpt-v.html</guid></item><item><title>Shopify &amp;#x27;Promoted&amp;#x27; Preview Signals Revenue From Agentic</title><link>https://www.mediapost.com/publications/article/419141/shopify-promoted-preview-signals-revenue-from-ag.html</link><description>Shopify's updated developer documentation introduces an invite-only promoted placement program, allowing shopping agent developers and search marketers to generate extra revenue.</description><pubDate>Mon, 02 Nov 2026 09:00:00 -0500</pubDate><guid>https://www.mediapost.com/publications/article/419141/shopify-promoted-preview-signals-revenue-from-ag.html</guid></item><item><title>How AWS Closely Ties Its $1T Future To Advertisers</title><link>https://www.mediapost.com/publications/article/419116/how-aws-closely-ties-its-1t-future-to-advertisers.html</link><description>The convergence of AWS and Amazon Advertising impacts advertisers in three ways. These include  AI agents that optimize budgets in real time, machine-learning forecasts, and media buying that will
occur in a fraction of millisecond, matching creative variations to users' immediate intent.</description><pubDate>Fri, 30 Oct 2026 15:35:19 -0400</pubDate><guid>https://www.mediapost.com/publications/article/419116/how-aws-closely-ties-its-1t-future-to-advertisers.html</guid></item><item><title>Google, NIQ Partner On Agentic Commerce</title><link>https://www.mediapost.com/publications/article/419085/google-niq-partner-on-agentic-commerce.html</link><description>The strategic partnership with NIQ, formerly Nielsen IQ, will track market and consumer buying behavior. It represents a shift from buying human attention to bidding for agentic execution  of ad buys.</description><pubDate>Thu, 29 Oct 2026 14:55:42 -0400</pubDate><guid>https://www.mediapost.com/publications/article/419085/google-niq-partner-on-agentic-commerce.html</guid></item><item><title>Rakuten, Taboola Go Direct To OEMs, Cut Out Big Tech</title><link>https://www.mediapost.com/publications/article/419046/rakuten-taboola-go-direct-to-oems-cut-out-big-te.html</link><description>Ad-tech firms are bypassing big tech companies to secure direct partnerships with device manufacturers, reshaping the way brands and publishers gain access to consumers.</description><pubDate>Wed, 28 Oct 2026 15:53:57 -0400</pubDate><guid>https://www.mediapost.com/publications/article/419046/rakuten-taboola-go-direct-to-oems-cut-out-big-te.html</guid></item><item><title>Anthropic&amp;#x27;s Risky First-To-Market IPO</title><link>https://www.mediapost.com/publications/article/419006/anthropics-risky-first-to-market-ipo.html</link><description>Without a clear path to support advertisers, Anthropic will beat OpenAI to the public markets. The company also will take the biggest  financial risk when it comes to setting the valuation benchmark
on Wall Street for frontier AI models.</description><pubDate>Tue, 27 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/419006/anthropics-risky-first-to-market-ipo.html</guid></item><item><title>Google Rewrites Ad Rules Protecting Children Online</title><link>https://www.mediapost.com/publications/article/418979/google-rewrites-ad-rules-protecting-children-onlin.html</link><description>The policy on child sexual abuse and exploitation has been updated, divided into two, and given a new name,</description><pubDate>Mon, 26 Oct 2026 08:57:49 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418979/google-rewrites-ad-rules-protecting-children-onlin.html</guid></item><item><title>Consumers Embrace Agentic Commerce For Smaller Purchases</title><link>https://www.mediapost.com/publications/article/418955/consumers-embrace-agentic-commerce-for-smaller-pur.html</link><description>Consumers increasingly trust AI to research and compare products, but remain hesitant to allow autonomous agents to handle transactions.</description><pubDate>Fri, 23 Oct 2026 14:51:48 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418955/consumers-embrace-agentic-commerce-for-smaller-pur.html</guid></item><item><title>Android TVs Turn &amp;#x27;Off&amp;#x27; Hours Into Interactive AI Shopping Portals</title><link>https://www.mediapost.com/publications/article/418921/android-tvs-turn-off-hours-into-interactive-ai-s.html</link><description>Advertisers have a reason to keep TVs in ambient mode. A partnership that brings AI-powered commerce to Android TVs will turn the screen into a continuous ad.</description><pubDate>Thu, 22 Oct 2026 13:33:36 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418921/android-tvs-turn-off-hours-into-interactive-ai-s.html</guid></item><item><title>OpenAI Unveils New, Autonomous Ad Enhancements</title><link>https://www.mediapost.com/publications/article/418891/openai-unveils-new-autonomous-ad-enhancements.html</link><description>This automated process may unnerve some advertisers. It gives OpenAI the authority to modify headlines, resize images, optimize destination URLs or translate text to increase ad relevance - a level
of automated control that not all advertisers are comfortable with.</description><pubDate>Wed, 21 Oct 2026 13:51:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418891/openai-unveils-new-autonomous-ad-enhancements.html</guid></item><item><title>Yelp AI Mines Searches To Predict What Users Need Next</title><link>https://www.mediapost.com/publications/article/418848/yelp-ai-mines-searches-to-predict-what-users-need.html</link><description>Yelp's AI assistant will soon have the ability to draw from a user's prior search history on the platform, pulling in preferences, saved business searches, interactions and other app activity.</description><pubDate>Tue, 20 Oct 2026 07:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418848/yelp-ai-mines-searches-to-predict-what-users-need.html</guid></item><item><title>How Wealth Redistribution Is Poised To Change Media Buying</title><link>https://www.mediapost.com/publications/article/418821/how-wealth-redistribution-is-poised-to-change-medi.html</link><description>Anthropic and SpaceX have made pledges to redistribute wealth generated by their companies. The redistribution of wealth is poised to change the ways media buyers buy media.</description><pubDate>Mon, 19 Oct 2026 10:28:29 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418821/how-wealth-redistribution-is-poised-to-change-medi.html</guid></item><item><title>Meta Wants To Take Performance Through Purchase</title><link>https://www.mediapost.com/publications/article/418790/meta-wants-to-take-performance-through-purchase.html</link><description>Meta will open a personalized, in-app browsing page hosted on Facebook or Instagram instead of sending a user to the advertiser's site when they click on an ad - a "product browsing" strategy shift
from opt-in to an opt-out feature.</description><pubDate>Fri, 16 Oct 2026 10:14:05 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418790/meta-wants-to-take-performance-through-purchase.html</guid></item><item><title>Analyst Warns Of Chatbot Data-Sharing, Likens To &amp;#x27;Unprotected Sex&amp;#x27;</title><link>https://www.mediapost.com/publications/article/418768/analyst-warns-of-chatbot-data-sharing-likens-to.html</link><description>Experts say that without digital protective  barriers, there is a high risk of sharing confidential information or granting AI-based chatbots unvetted access to local systems.</description><pubDate>Thu, 15 Oct 2026 17:34:43 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418768/analyst-warns-of-chatbot-data-sharing-likens-to.html</guid></item><item><title>Former Ebay &amp;#x27;Queen&amp;#x27; Whitman Is On A Mission To Elevate Albertsons&amp;#x27; Performance</title><link>https://www.mediapost.com/publications/article/418735/former-ebay-queen-whitman-is-on-a-mission-to-ele.html</link><description>Beyond her efforts to rebuild Albertsons, Whitman is attempting to restructure and save its retail media ad business. Whitman is former CEO of Ebay as well as Hewlett-Packard,</description><pubDate>Wed, 14 Oct 2026 11:18:22 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418735/former-ebay-queen-whitman-is-on-a-mission-to-ele.html</guid></item><item><title>Google Opens Private Play Store Section To Vibe Coders</title><link>https://www.mediapost.com/publications/article/418706/google-opens-private-play-store-section-to-vibe-co.html</link><description>Vibe-coded Android apps can be housed in a private section in the Play Store. The apps must be created through Google AI Studio, a web-based platform for prototyping apps and media with Google's AI
models.</description><pubDate>Tue, 13 Oct 2026 15:56:21 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418706/google-opens-private-play-store-section-to-vibe-co.html</guid></item><item><title>Porsche Muddled The Backseat Marketing Message</title><link>https://www.mediapost.com/publications/article/418655/porsche-muddled-the-backseat-marketing-message.html</link><description>Connecting performance advertising or marketing to performance cars may be a conceptual metaphor, but they share some of the same measurable results including optimization and direct links between
input and output.</description><pubDate>Mon, 12 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418655/porsche-muddled-the-backseat-marketing-message.html</guid></item><item><title>Apple, Amazon, Meta At A Standoff Blocking Ads, AI Agents</title><link>https://www.mediapost.com/publications/article/418624/apple-amazon-meta-at-a-standoff-blocking-ads-ai.html</link><description>ByteDance is the latest company banned from buying ads on a rival's platform, as providers escalate rivalries by blocking competitors from gaining market share.</description><pubDate>Fri, 09 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418624/apple-amazon-meta-at-a-standoff-blocking-ads-ai.html</guid></item><item><title>Why Microsoft Ditched The Cloud To Put AI On Its Laptop</title><link>https://www.mediapost.com/publications/article/418583/why-microsoft-ditched-the-cloud-to-put-ai-on-its-l.html</link><description>Microsoft's 'Surface Laptop Ultra' will support creative work, image and video generation and local inference. The shift toward AI-driven interfaces threatens the core business models of  Google,
Meta, and Amazon by altering the ways consumers discover information, products, and services.</description><pubDate>Thu, 08 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418583/why-microsoft-ditched-the-cloud-to-put-ai-on-its-l.html</guid></item><item><title>Human Mind Has AI Comparison Recall Problem</title><link>https://www.mediapost.com/publications/article/418558/human-mind-has-ai-comparison-recall-problem.html</link><description>Being visible for a brand doesn't always mean consumers will remember the name after seeing it in AI-based search query results, according to research released this week.</description><pubDate>Wed, 07 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418558/human-mind-has-ai-comparison-recall-problem.html</guid></item><item><title>Google DeepMind AI Search Gives Sneak Peek At Tomorrow&amp;#x27;s Ads</title><link>https://www.mediapost.com/publications/article/418532/google-deepmind-ai-search-gives-sneak-peek-at-tomo.html</link><description>If advertisers want to get a sneak peek at the future, they only need to look as far as Google DeepMind's multimodal AI model for on-device search introduced today.</description><pubDate>Tue, 06 Oct 2026 14:49:17 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418532/google-deepmind-ai-search-gives-sneak-peek-at-tomo.html</guid></item><item><title>AI Fever Creates Cottage Industry For Small Agencies, Firms</title><link>https://www.mediapost.com/publications/article/418480/ai-fever-creates-cottage-industry-for-small-agenci.html</link><description>Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency.</description><pubDate>Mon, 05 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418480/ai-fever-creates-cottage-industry-for-small-agenci.html</guid></item><item><title>AI Opens A &amp;#x27;Second Front Door&amp;#x27; For Consumers, Trust Gaps Remain</title><link>https://www.mediapost.com/publications/article/418402/ai-opens-a-second-front-door-for-consumers-trus.html</link><description>Consumers trust recommendations from AI to an extent - but not completely. Razorfish, in partnership with audience research company GWI, ran two independent studies of U.S. AI  users to determine why.</description><pubDate>Fri, 02 Oct 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418402/ai-opens-a-second-front-door-for-consumers-trus.html</guid></item><item><title>Reddit Ending Data-Scraping, Will Keep Existing Agreements</title><link>https://www.mediapost.com/publications/article/418430/reddit-ending-data-scraping-will-keep-existing-ag.html</link><description>Reddit plans to retire RSS feeds in November and phase out its legacy public data API, ending access in March 2027.</description><pubDate>Thu, 01 Oct 2026 11:05:37 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418430/reddit-ending-data-scraping-will-keep-existing-ag.html</guid></item><item><title>AI Search Pacing +392% Through 13 Months</title><link>https://www.mediapost.com/publications/article/418400/ai-search-pacing-392-through-13-months.html</link><description>Sessions have more than doubled in the past year since July 2026, tripled during the most recent quarter, and grew nearly fivefold during the past 13 months, according to recent data.</description><pubDate>Wed, 30 Sep 2026 13:54:01 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418400/ai-search-pacing-392-through-13-months.html</guid></item><item><title>Amazon Ads Unveils New AI Tools</title><link>https://www.mediapost.com/publications/article/418355/amazon-ads-unveils-new-ai-tools.html</link><description>The company is bringing AI-powered tools to partners, agencies and tech providers that want to build their own AI-powered solutions across the company's ad ecosystem.</description><pubDate>Tue, 29 Sep 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418355/amazon-ads-unveils-new-ai-tools.html</guid></item><item><title>Scope3 Renamed, Pivots From Carbon To Agentic Media Buys</title><link>https://www.mediapost.com/publications/article/418337/scope3-renamed-pivots-from-carbon-to-agentic-medi.html</link><description>Scope3, a company built to measure the carbon footprint of digital advertising, was renamed to Apostra last week and changed its focus.</description><pubDate>Mon, 28 Sep 2026 14:25:59 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418337/scope3-renamed-pivots-from-carbon-to-agentic-medi.html</guid></item></channel></rss>