https://www.mediapost.com/en-usWed, 12 Aug 2026 15:18:38 -0400https://www.mediapost.com/publications/article/417202/zillow-takes-its-data-off-site-to-pinterest.htmlThe shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaigns into scalable, off-site media capabilities. Pinterest is its first partner.Wed, 12 Aug 2026 15:18:38 -0400https://www.mediapost.com/publications/article/417202/zillow-takes-its-data-off-site-to-pinterest.htmlhttps://www.mediapost.com/publications/article/417160/how-inference-flip-and-zuckerbergs-dynamic-auct.htmlLowering ad and AI costs could be behind many company plans to get everyone on board with using inference in hardware and auctions for computing power.Tue, 11 Aug 2026 12:51:08 -0400https://www.mediapost.com/publications/article/417160/how-inference-flip-and-zuckerbergs-dynamic-auct.htmlhttps://www.mediapost.com/publications/article/417140/rakuten-sees-earnings-growth-from-ai.htmlIn its Q2 earnings report, Rakuten reported its first net income in six years and attributed the growth to advertising and AI.Mon, 10 Aug 2026 14:16:45 -0400https://www.mediapost.com/publications/article/417140/rakuten-sees-earnings-growth-from-ai.htmlhttps://www.mediapost.com/publications/article/417106/how-wd-40-used-ai-video-amazon-ads-to-boost-perfor.htmlThe company needed consumers to pay attention to a new product without a pre-existing sales history or months of traditional video shoots.Fri, 07 Aug 2026 14:12:35 -0400https://www.mediapost.com/publications/article/417106/how-wd-40-used-ai-video-amazon-ads-to-boost-perfor.htmlhttps://www.mediapost.com/publications/article/417073/rethinking-search-for-a-zero-click-world.htmlZero-click searches and complete decoupling of information from site visits - redistributing them to AI tools - are at fault for disrupting the ecosystem. OneLittleWeb's data shows how.Thu, 06 Aug 2026 15:55:17 -0400https://www.mediapost.com/publications/article/417073/rethinking-search-for-a-zero-click-world.htmlhttps://www.mediapost.com/publications/article/417034/agentic-guardrails-create-custom-ad-framework.htmlPubMatic has introduced a framework for its AgenticOS platform that provides the ability to customize, in order to maintain human control and auditability over autonomous AI agents.Wed, 05 Aug 2026 13:55:59 -0400https://www.mediapost.com/publications/article/417034/agentic-guardrails-create-custom-ad-framework.htmlhttps://www.mediapost.com/publications/article/417002/ai-buyers-how-agentic-machines-hijack-b2b-funnels.htmlAs agentic and AI reshuffle channels, execs at Marketbridge and Meltwater explain the challenges to taking on and accounting for machines making more decisions.Tue, 04 Aug 2026 13:10:44 -0400https://www.mediapost.com/publications/article/417002/ai-buyers-how-agentic-machines-hijack-b2b-funnels.htmlhttps://www.mediapost.com/publications/article/416978/ai-robotic-voices-shut-down-humans.htmlVoice is getting more attention - especially when AI creates it. Tone and inflection in an ad or video are crucial when trying convey a feeling or emotion. Here what the survey found when prompts and human audio were sourced from a dataset of more than 40,000.Mon, 03 Aug 2026 15:04:26 -0400https://www.mediapost.com/publications/article/416978/ai-robotic-voices-shut-down-humans.htmlhttps://www.mediapost.com/publications/article/416943/amazon-investment-signals-openai-ipo-or-meeting-mi.htmlAmazon completed its $50 billion investment in OpenAI when it fulfilled its commitment on a remaining infusion of $35 billion promised at the time that the ChatGPT maker met certain criteria.Fri, 31 Jul 2026 11:32:45 -0400https://www.mediapost.com/publications/article/416943/amazon-investment-signals-openai-ipo-or-meeting-mi.htmlhttps://www.mediapost.com/publications/article/416903/doordash-approved-for-drone-delivery-agentic-orde.htmlThe drone delivery business will allow DoorDash to explore a variety of agentic AI ordering opportunities and a partnership with companies like Shopify. Some of these opportunities for media buyers could create a different type of retail media network not yet explored.Thu, 30 Jul 2026 12:38:43 -0400https://www.mediapost.com/publications/article/416903/doordash-approved-for-drone-delivery-agentic-orde.htmlhttps://www.mediapost.com/publications/article/416893/intent-predictions-advance-for-ads-served-in-apps.htmlAI has been built on the ability to identify intent before it occurs - not as a prediction, but a calculated event.Wed, 29 Jul 2026 15:13:08 -0400https://www.mediapost.com/publications/article/416893/intent-predictions-advance-for-ads-served-in-apps.htmlhttps://www.mediapost.com/publications/article/416867/claude-leaks-odd-private-data-into-google-search.htmlA Reddit user reported finding hundreds of Claude chats filled with personal information on Google Search after typing an operator code used to find publicly indexed links.Tue, 28 Jul 2026 13:56:33 -0400https://www.mediapost.com/publications/article/416867/claude-leaks-odd-private-data-into-google-search.htmlhttps://www.mediapost.com/publications/article/416833/bakery-owner-panicked-after-ai-overview-hung-a-clo.htmlWhen someone Googled "Anna Mae's Bakery," an AI overview served up a summary mistakenly identifying that the business was officially closing on July 31.Mon, 27 Jul 2026 14:44:46 -0400https://www.mediapost.com/publications/article/416833/bakery-owner-panicked-after-ai-overview-hung-a-clo.htmlhttps://www.mediapost.com/publications/article/416790/ai-creates-carbon-blind-spot.htmlEnvironmental footprints have become part of some business strategies, but not for all. Many marketers have found sustainability and measurement blind spots.Fri, 24 Jul 2026 14:03:17 -0400https://www.mediapost.com/publications/article/416790/ai-creates-carbon-blind-spot.htmlhttps://www.mediapost.com/publications/article/416750/anthropic-spacex-hand-google-profit-windfall.htmlAt least on paper, for now, Google's investments in Anthropic and SpaceX have paid off and enabled its parent company Alphabet to offset any losses when quarterly financial reports come.Thu, 23 Jul 2026 11:00:00 -0400https://www.mediapost.com/publications/article/416750/anthropic-spacex-hand-google-profit-windfall.htmlhttps://www.mediapost.com/publications/article/416708/openai-rogue-models-should-send-warning-to-ad-indu.htmlThe models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform.Wed, 22 Jul 2026 07:24:00 -0400https://www.mediapost.com/publications/article/416708/openai-rogue-models-should-send-warning-to-ad-indu.htmlhttps://www.mediapost.com/publications/article/416688/podcasts-get-measurement-guidelines-from-iab-tech.htmlIAB Tech Lab, the standards arm of the IAB, has introduced new standards to ensure totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.Tue, 21 Jul 2026 13:21:46 -0400https://www.mediapost.com/publications/article/416688/podcasts-get-measurement-guidelines-from-iab-tech.htmlhttps://www.mediapost.com/publications/article/416658/google-local-ads-for-services-transitions-into-wid.htmlPay-per-lead goals will transition into ones supported by Performance Max campaigns - a significant change.Mon, 20 Jul 2026 16:16:16 -0400https://www.mediapost.com/publications/article/416658/google-local-ads-for-services-transitions-into-wid.htmlhttps://www.mediapost.com/publications/article/416630/what-ai-engines-want-from-a-brand.htmlHere's what happens when ChatGPT and Google AI Overviews cite Facebook or Instagram in buying questions.Fri, 17 Jul 2026 15:47:44 -0400https://www.mediapost.com/publications/article/416630/what-ai-engines-want-from-a-brand.htmlhttps://www.mediapost.com/publications/article/416589/microsoft-sees-paid-search-ad-media-buys-rise.htmlGoogle Search and YouTube and Meta's Instagram experienced slower ad-spend growth in Q2 2026 in the U.S. vs. a year ago, while Meta's Facebook rebounded from a relatively weak start to the year according to data released this week.Thu, 16 Jul 2026 15:17:06 -0400https://www.mediapost.com/publications/article/416589/microsoft-sees-paid-search-ad-media-buys-rise.htmlhttps://www.mediapost.com/publications/article/416546/microsoft-removes-ads-in-search-for-windows-insid.htmlMicrosoft cleaned up the Windows 11 Search experience with a redesign that removes ads from web results, giving Windows Insiders a dedicated setting to turn off Web and Microsoft Store suggestions.Wed, 15 Jul 2026 14:39:47 -0400https://www.mediapost.com/publications/article/416546/microsoft-removes-ads-in-search-for-windows-insid.htmlhttps://www.mediapost.com/publications/article/416502/good-bad-ugly-of-110b-paramount-wbd-merger-law.htmlAdvertisers could be left with fewer independent networks to negotiate with for ad space, but a combined company could offer performance advertisers massive amounts of user data across a much larger audience, improving targeting capabilities.Tue, 14 Jul 2026 09:48:41 -0400https://www.mediapost.com/publications/article/416502/good-bad-ugly-of-110b-paramount-wbd-merger-law.htmlhttps://www.mediapost.com/publications/article/416477/ai-steals-secrets-microsoft-ceo-says.htmlAI has created a new data privacy and intellectual property risk for brands, flipping a classic economic theory on its head, according to Microsoft CEO Satya Nadella.Mon, 13 Jul 2026 11:24:41 -0400https://www.mediapost.com/publications/article/416477/ai-steals-secrets-microsoft-ceo-says.htmlhttps://www.mediapost.com/publications/article/416442/google-explains-new-predictive-metric.htmlA Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads product liaison, explains.Fri, 10 Jul 2026 10:22:31 -0400https://www.mediapost.com/publications/article/416442/google-explains-new-predictive-metric.htmlhttps://www.mediapost.com/publications/article/416423/meta-patent-tracks-emotions-could-impact-ads.htmlA new device created by Meta developers will record a person's spoken words, create a transcript and run the audio through an AI program that picks up what they say and how they say it, analyzing tone, pace, and nonverbal cues like pauses and breathing.Thu, 09 Jul 2026 15:48:35 -0400https://www.mediapost.com/publications/article/416423/meta-patent-tracks-emotions-could-impact-ads.htmlhttps://www.mediapost.com/publications/article/416376/will-ace-hardwire-redvest-into-an-ai-retail-media.htmlAce Hardware advertisers can now manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major retail media networks following an integration with a commerce network.Wed, 08 Jul 2026 13:57:18 -0400https://www.mediapost.com/publications/article/416376/will-ace-hardwire-redvest-into-an-ai-retail-media.htmlhttps://www.mediapost.com/publications/article/416360/stagwell-discovers-where-agent-performance-comes-f.htmlStagwell has integrated Microsoft Copilot, which is powered by Model Context Protocol. MCP was embedded into the paid-search workflow and can act as a secure connection layer between Microsoft Advertising APIs and AI agents.Tue, 07 Jul 2026 16:18:54 -0400https://www.mediapost.com/publications/article/416360/stagwell-discovers-where-agent-performance-comes-f.htmlhttps://www.mediapost.com/publications/article/416314/ai-fast-tracks-open-webs-collapse.htmlFor every hour spent online searching for information, only 15 minutes is spent on the open web. Traditional search behavior continues to collapse as users shift to AI-driven discovery and consumption. The AI prompt provides a near instantaneous, consolidated answer.Mon, 06 Jul 2026 13:38:46 -0400https://www.mediapost.com/publications/article/416314/ai-fast-tracks-open-webs-collapse.htmlhttps://www.mediapost.com/publications/article/416278/why-ai-makes-it-difficult-for-amazon-google-to-ze.htmlAmazon and Google have pledged to zero out their respective carbon emissions in the coming years, but their sustainability reports for 2025 released this week show AI has made those goals more difficult to achieve.Fri, 03 Jul 2026 12:27:01 -0400https://www.mediapost.com/publications/article/416278/why-ai-makes-it-difficult-for-amazon-google-to-ze.htmlhttps://www.mediapost.com/publications/article/416271/programmatic-shift-impact-of-agentic-media-buying.htmlData released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.Thu, 02 Jul 2026 14:30:35 -0400https://www.mediapost.com/publications/article/416271/programmatic-shift-impact-of-agentic-media-buying.html