https://www.mediapost.com/en-usFri, 10 Apr 2026 11:42:04 -0400https://www.mediapost.com/publications/article/414219/gamers-may-have-a-future-in-air-traffic-control.htmlA campaign by the FAA and Transportation Department targets video gamers for the job of air traffic controller, and notes this type of expertise is crucial for keeping skies safe, with an average of about 45,000 U.S. flights per day.Fri, 10 Apr 2026 11:42:04 -0400https://www.mediapost.com/publications/article/414219/gamers-may-have-a-future-in-air-traffic-control.htmlhttps://www.mediapost.com/publications/article/414187/amazon-ceos-case-for-major-ai-spend.htmlAdvertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost Amazon, brands and consumers.Thu, 09 Apr 2026 14:45:20 -0400https://www.mediapost.com/publications/article/414187/amazon-ceos-case-for-major-ai-spend.htmlhttps://www.mediapost.com/publications/article/414150/how-reddit-made-the-privacy-first-ad-measurement-s.htmlAnonym partnered with its fourth major publisher in less than one year as Mozilla's privacy-first ad measurement company finds a niche to become a major player in the metrics space.Wed, 08 Apr 2026 15:19:20 -0400https://www.mediapost.com/publications/article/414150/how-reddit-made-the-privacy-first-ad-measurement-s.htmlhttps://www.mediapost.com/publications/article/414122/google-tests-adsense-privacy-updates-in-two-phases.htmlGoogle will update AdSense in a two-phased approach that will begin mid-month. The second phase will be updated in June.Tue, 07 Apr 2026 10:13:54 -0400https://www.mediapost.com/publications/article/414122/google-tests-adsense-privacy-updates-in-two-phases.htmlhttps://www.mediapost.com/publications/article/414107/when-google-ai-ghosts-the-experts-who-fed-it.htmlSerenity in the shadows of Wyoming's Tetons can seem like the perfect place - unless you are an SEO expert or publisher at a media company trying to adapt to changes made by Google's algorithms as it ventures into AI.Mon, 06 Apr 2026 14:31:48 -0400https://www.mediapost.com/publications/article/414107/when-google-ai-ghosts-the-experts-who-fed-it.htmlhttps://www.mediapost.com/publications/article/414080/why-simple-drives-chatgpt-ads-forward-creativity.htmlChatGPT ads seem to favor clarity over creativity, which may mean many tech platform developers have to rethink strategies - unless this is a temporary learning curve.Fri, 03 Apr 2026 16:16:20 -0400https://www.mediapost.com/publications/article/414080/why-simple-drives-chatgpt-ads-forward-creativity.htmlhttps://www.mediapost.com/publications/article/414027/how-and-a-coke-campaign-leads-to-performance.htmlCoca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaboration that brings together 13 iconic QSR brands to support a national effort.Thu, 02 Apr 2026 14:37:10 -0400https://www.mediapost.com/publications/article/414027/how-and-a-coke-campaign-leads-to-performance.htmlhttps://www.mediapost.com/publications/article/414006/google-teaches-brands-to-build-dynamic-agents.htmlGoogle released a guide today that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run.Wed, 01 Apr 2026 14:14:51 -0400https://www.mediapost.com/publications/article/414006/google-teaches-brands-to-build-dynamic-agents.htmlhttps://www.mediapost.com/publications/article/413959/comcast-engages-in-high-stakes-streaming-pivot.htmlThe Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.Tue, 31 Mar 2026 10:25:00 -0400https://www.mediapost.com/publications/article/413959/comcast-engages-in-high-stakes-streaming-pivot.htmlhttps://www.mediapost.com/publications/article/413935/ai-threatens-ad-quality-rewrites-the-internet.htmlReddit CEO Steve Huffman outlined the company's new labeling system for bots, expanded spam removal, and selective human verification measures - part of how agentic will rebuild the internet for advertisers.Mon, 30 Mar 2026 12:21:01 -0400https://www.mediapost.com/publications/article/413935/ai-threatens-ad-quality-rewrites-the-internet.htmlhttps://www.mediapost.com/publications/article/413908/anthropics-legal-wins-ipo-next-gen-mythos-lea.htmlFollowing a rush to beat OpenAI to an IPO and a judge's decision to halt a supply-chain risk designation, a data leak revealed Anthropic's next powerful AI model, which the company said is a "step change" and called the "most capable model to date."Fri, 27 Mar 2026 14:36:15 -0400https://www.mediapost.com/publications/article/413908/anthropics-legal-wins-ipo-next-gen-mythos-lea.htmlhttps://www.mediapost.com/publications/article/413865/nearly-80-of-businesses-struggle-to-measure-ai-se.htmlIn 2025, 26% of companies received more than half their traffic from AI search - and 49% expect to reach that mark by late 2026, according to findings released today.Thu, 26 Mar 2026 14:00:45 -0400https://www.mediapost.com/publications/article/413865/nearly-80-of-businesses-struggle-to-measure-ai-se.htmlhttps://www.mediapost.com/publications/article/413844/openai-prepares-for-ipo.htmlIt makes sense for OpenAI to focus on products and tools that will matter most to investors as the company prepares to go through an initial public offering.Wed, 25 Mar 2026 16:21:53 -0400https://www.mediapost.com/publications/article/413844/openai-prepares-for-ipo.htmlhttps://www.mediapost.com/publications/article/413807/openai-admits-commerce-and-advertising-are-not-eas.htmlOpenAI continues to work out glitches on its "Instant Checkout" tool. The company and Walmart announced Tuesday a shift from their previous offering to a different type of experience.Tue, 24 Mar 2026 16:24:27 -0400https://www.mediapost.com/publications/article/413807/openai-admits-commerce-and-advertising-are-not-eas.htmlhttps://www.mediapost.com/publications/article/413743/google-integrates-kroger-first-party-shopper-data.htmlGoogle has begun working with Kroger Precision Marketing to integrate the retail giant's first-party shopper data into YouTube and Google's third-party inventory.Mon, 23 Mar 2026 16:00:53 -0400https://www.mediapost.com/publications/article/413743/google-integrates-kroger-first-party-shopper-data.htmlhttps://www.mediapost.com/publications/article/413645/google-ai-pivot-chases-openclaw.htmlGoogle's quest to create a universal assistant could be the reason it reportedly restructured the team behind Project Mariner, a research prototype browser extension from Google DeepMind and AI agent for the Chrome browser that understands multimodal inputs.Fri, 20 Mar 2026 11:26:33 -0400https://www.mediapost.com/publications/article/413645/google-ai-pivot-chases-openclaw.htmlhttps://www.mediapost.com/publications/article/413607/agents-ran-entire-butlertill-campaign-they-share.htmlAs industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.Thu, 19 Mar 2026 11:45:42 -0400https://www.mediapost.com/publications/article/413607/agents-ran-entire-butlertill-campaign-they-share.htmlhttps://www.mediapost.com/publications/article/413587/google-develops-opt-out-search-generative-ai-featu.htmlIn its response to the U.K.'s Competition and Markets Authority's goals, Google ensured fairness and said it will promote publisher choice and controls across its platforms while protecting user experiences.Wed, 18 Mar 2026 15:17:20 -0400https://www.mediapost.com/publications/article/413587/google-develops-opt-out-search-generative-ai-featu.htmlhttps://www.mediapost.com/publications/article/413539/acquisition-sprint-bridges-pixels-to-pavement-for.htmlThis is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and grocery delivery, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to build a retail media network (RMN).Tue, 17 Mar 2026 11:54:48 -0400https://www.mediapost.com/publications/article/413539/acquisition-sprint-bridges-pixels-to-pavement-for.htmlhttps://www.mediapost.com/publications/article/413515/openai-courts-private-equity-firms-ads-showing-in.htmlOpenAI CEO of applications Fidji Simo described a new venture as "building a deployment arm" for its tech, but did not provide details on participants, financing or valuation.Mon, 16 Mar 2026 15:03:36 -0400https://www.mediapost.com/publications/article/413515/openai-courts-private-equity-firms-ads-showing-in.htmlhttps://www.mediapost.com/publications/article/413476/will-google-fold-in-apps-to-explore-ad-bidding-opt.htmlThe integration of ads could become much simpler.Fri, 13 Mar 2026 13:45:45 -0400https://www.mediapost.com/publications/article/413476/will-google-fold-in-apps-to-explore-ad-bidding-opt.htmlhttps://www.mediapost.com/publications/article/413433/perplexity-turns-mac-mini-into-24-hour-agent-despi.htmlPerplexity seems to have abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using its web browser agent to make purchases on behalf of shoppers on Amazon's online marketplace. That's not the case.Thu, 12 Mar 2026 12:25:47 -0400https://www.mediapost.com/publications/article/413433/perplexity-turns-mac-mini-into-24-hour-agent-despi.htmlhttps://www.mediapost.com/publications/article/413407/why-metas-moltbook-acquisition-changes-all.htmlFor Meta, this paves a path toward complete automation as the web shifts from tools that answer questions to agents that execute tasks.Wed, 11 Mar 2026 13:40:37 -0400https://www.mediapost.com/publications/article/413407/why-metas-moltbook-acquisition-changes-all.htmlhttps://www.mediapost.com/publications/article/413378/meta-passes-eu-digital-services-tax-to-advertisers.htmlMeta Platforms will add "location fees" to ad buys targeting users in six countries beginning July 1, passing on the cost of Europe's digital services taxes to advertisers.Tue, 10 Mar 2026 15:34:13 -0400https://www.mediapost.com/publications/article/413378/meta-passes-eu-digital-services-tax-to-advertisers.htmlhttps://www.mediapost.com/publications/article/413313/google-head-of-search-nurtures-human-reasoning-th.htmlDoes Google prohibit reasoning skills or teach humans to think? As AI takes hold, Liz Reid, VP/head of search at Google, has some strong ideas on the subject. She has been working at Google for more than 20 years, mostly in Maps and Search.Mon, 09 Mar 2026 08:00:00 -0400https://www.mediapost.com/publications/article/413313/google-head-of-search-nurtures-human-reasoning-th.htmlhttps://www.mediapost.com/publications/article/413275/heading-into-agentic-ai-with-a-new-cro.htmlLoopMe recently announced its role as a founding member of AgenticAdvertising.org, an independent initiative that aligns with its focus to unlock AI benefits via collaboration, interoperability, and open standards.Fri, 06 Mar 2026 12:31:28 -0500https://www.mediapost.com/publications/article/413275/heading-into-agentic-ai-with-a-new-cro.htmlhttps://www.mediapost.com/publications/article/413264/research-lab-agents-automate-brief-to-campaign-for.htmlAgentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV series.Thu, 05 Mar 2026 00:00:00 -0500https://www.mediapost.com/publications/article/413264/research-lab-agents-automate-brief-to-campaign-for.htmlhttps://www.mediapost.com/publications/article/413239/performance-engine-ties-experian-to-fullthrottlea.htmlThe collaboration establishes a new standard for performance-driven audience marketing through generative AI, as more targeting platforms use AI to move beyond third-party cookies and legacy models.Wed, 04 Mar 2026 14:58:34 -0500https://www.mediapost.com/publications/article/413239/performance-engine-ties-experian-to-fullthrottlea.htmlhttps://www.mediapost.com/publications/article/413197/why-finance-skepticism-haunts-marketing-projection.htmlMarketers and finance teams often face misunderstandings over money and performance, even with marketing mix-modeling. A study by Recast found only 10.9% of marketers felt very aligned with their company's finance team, while 26.7% felt aligned.Tue, 03 Mar 2026 13:14:12 -0500https://www.mediapost.com/publications/article/413197/why-finance-skepticism-haunts-marketing-projection.htmlhttps://www.mediapost.com/publications/article/413153/google-to-enforce-minimum-budget-for-demand-gen-bu.htmlThe update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.Mon, 02 Mar 2026 08:00:00 -0500https://www.mediapost.com/publications/article/413153/google-to-enforce-minimum-budget-for-demand-gen-bu.html