https://www.mediapost.com/en-usFri, 22 May 2026 10:42:40 -0400https://www.mediapost.com/publications/article/415281/google-warns-of-the-coming-10x-moment.htmlWhat does an AI first developer ecosystem look like, as developers attempt to smoothly run Google's current platforms while building ones based on AI? One software engineer refers to this as the "10x moment."Fri, 22 May 2026 10:42:40 -0400https://www.mediapost.com/publications/article/415281/google-warns-of-the-coming-10x-moment.htmlhttps://www.mediapost.com/publications/article/415251/google-rediscovers-its-groove-data-shows.htmlGoogle is pulling in new partners like the U.S. Soccer Federation, which will support Men's and Women's National Teams through the 2026 Men's World Cup, 2027 Women's World Cup and LA28 Olympic and Paralympic Games.Thu, 21 May 2026 14:28:19 -0400https://www.mediapost.com/publications/article/415251/google-rediscovers-its-groove-data-shows.htmlhttps://www.mediapost.com/publications/article/415229/new-google-protocol-brings-intelligent-shopping.htmlGoogle brought new Universal Commerce Protocol features to retailers Wednesday with the launch of "Universal Cart," which introduces intelligent shopping and works across retail and services including Search.Wed, 20 May 2026 15:08:00 -0400https://www.mediapost.com/publications/article/415229/new-google-protocol-brings-intelligent-shopping.htmlhttps://www.mediapost.com/publications/article/415185/microsoft-has-sought-ad-compatibility-for-many-yea.htmlAs companies attempt to give marketers greater compatibility between platforms, Microsoft Advertising has introduced several improvements designed to reduce friction and improve outcomes.Tue, 19 May 2026 09:24:50 -0400https://www.mediapost.com/publications/article/415185/microsoft-has-sought-ad-compatibility-for-many-yea.htmlhttps://www.mediapost.com/publications/article/415156/similarweb-reveals-llm-data-contract-ceo-successi.htmlNow Similarweb has another revenue stream centered on large language model data training contracts with technology companies.Mon, 18 May 2026 12:04:55 -0400https://www.mediapost.com/publications/article/415156/similarweb-reveals-llm-data-contract-ceo-successi.htmlhttps://www.mediapost.com/publications/article/415118/rolling-stones-engage-ai-deepfakes-to-de-age-band.htmlAdvertising and marketing are headed into a new era. One example is the latest video from The Rolling Stones for the band's single, "In the Stars."Fri, 15 May 2026 11:35:32 -0400https://www.mediapost.com/publications/article/415118/rolling-stones-engage-ai-deepfakes-to-de-age-band.htmlhttps://www.mediapost.com/publications/article/415105/youtube-strategy-is-roadmap-for-linkedin.htmlYouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its eyes firmly on artificial intelligence.Thu, 14 May 2026 16:59:03 -0400https://www.mediapost.com/publications/article/415105/youtube-strategy-is-roadmap-for-linkedin.htmlhttps://www.mediapost.com/publications/article/415057/comcast-connects-universal-ads-to-ai-via-mcp.htmlMoving performance advertising and marketing deeper into TV, Comcast has released a local tool via the Model Context Protocol open standard for connecting AI tools to external data sources.Wed, 13 May 2026 13:22:34 -0400https://www.mediapost.com/publications/article/415057/comcast-connects-universal-ads-to-ai-via-mcp.htmlhttps://www.mediapost.com/publications/article/415022/ad-workflow-woes-stalling-ai-adoption.htmlA study by Taboola found the major barrier to broader agentic AI adoption in campaign management is the challenge of integrating these solutions into existing technology. But marketers say they would expand budgets outside of search and social if give the opportunity to run agentic across the open web.Tue, 12 May 2026 14:28:31 -0400https://www.mediapost.com/publications/article/415022/ad-workflow-woes-stalling-ai-adoption.htmlhttps://www.mediapost.com/publications/article/415003/cmos-find-ai-helps-adapt-to-lower-budgets.htmlGartner's spending survey shows how CMOs fund AI initiatives despite budget pressure and use the tech to support strategies. CMOs attribute the ability to do more with less to AI.Mon, 11 May 2026 16:57:04 -0400https://www.mediapost.com/publications/article/415003/cmos-find-ai-helps-adapt-to-lower-budgets.htmlhttps://www.mediapost.com/publications/article/414957/will-advertisers-pay-a-tax-for-using-ai.htmlAs AI begins to disrupt the economy, some believe states or the federal government can generate additional funds through a tax on AI computing.Fri, 08 May 2026 10:25:54 -0400https://www.mediapost.com/publications/article/414957/will-advertisers-pay-a-tax-for-using-ai.htmlhttps://www.mediapost.com/publications/article/414913/google-ai-now-powers-and-automates-bids-budgets.htmlGoogle Search, Shopping, and Performance Max campaigns will soon have AI-powered bidding and budgeting to help advertisers meet and manage campaign goals.Thu, 07 May 2026 14:15:58 -0400https://www.mediapost.com/publications/article/414913/google-ai-now-powers-and-automates-bids-budgets.htmlhttps://www.mediapost.com/publications/article/414842/google-tests-remy-how-soon-before-agents-own-th.htmlGoogle's personal agent "Remy," currently being tested in the Gemini app, can act on behalf of humans - but the ad industry is only beginning to explore these advancements.Wed, 06 May 2026 12:36:40 -0400https://www.mediapost.com/publications/article/414842/google-tests-remy-how-soon-before-agents-own-th.htmlhttps://www.mediapost.com/publications/article/414831/local-digital-ad-growth-slows-as-markets-mature.htmlYear-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029 - the slowest pace in the past 18 years, according to a report released today by Borrell Associates.Tue, 05 May 2026 15:21:40 -0400https://www.mediapost.com/publications/article/414831/local-digital-ad-growth-slows-as-markets-mature.htmlhttps://www.mediapost.com/publications/article/414796/average-ad-value-of-us-google-user-is-1605.htmlThe average U.S. user of Google generates about $1,605 per year in advertising value, according to a report by technology firm Proton. Where does it go - and who gets it?Mon, 04 May 2026 15:13:47 -0400https://www.mediapost.com/publications/article/414796/average-ad-value-of-us-google-user-is-1605.htmlhttps://www.mediapost.com/publications/article/414764/apple-turns-to-ads.htmlAds will become more important to Apple, as the company builds on the types of devices and services it offers.Fri, 01 May 2026 14:10:10 -0400https://www.mediapost.com/publications/article/414764/apple-turns-to-ads.htmlhttps://www.mediapost.com/publications/article/414719/when-ai-becomes-tech-running-the-ad-industry.htmlThe technology has shifted from a background tool to the central operating system handling nearly every part of ad and marketing campaigns. Some question what will become of traditional operating systems like Windows and Android.Thu, 30 Apr 2026 10:03:13 -0400https://www.mediapost.com/publications/article/414719/when-ai-becomes-tech-running-the-ad-industry.htmlhttps://www.mediapost.com/publications/article/414697/meta-is-having-a-difficult-week.htmlFacebook and Instagram, both owned by Meta, were charged Wednesday with breaching landmark EU rules - not doing enough to block kids under 13 from accessing the social networks.Wed, 29 Apr 2026 14:28:59 -0400https://www.mediapost.com/publications/article/414697/meta-is-having-a-difficult-week.htmlhttps://www.mediapost.com/publications/article/414647/google-tests-ask-youtube-ai-search.htmlAn experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text.Tue, 28 Apr 2026 11:02:13 -0400https://www.mediapost.com/publications/article/414647/google-tests-ask-youtube-ai-search.htmlhttps://www.mediapost.com/publications/article/414627/walmart-connect-makes-ctv-ad-inventory-more-access.htmlWalmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has become the center of the media plan as performance media becomes a top channel.Mon, 27 Apr 2026 15:17:30 -0400https://www.mediapost.com/publications/article/414627/walmart-connect-makes-ctv-ad-inventory-more-access.htmlhttps://www.mediapost.com/publications/article/414577/taboola-strengthens-agentic-for-open-web-ads.htmlThe next phase of Taboola's agentic ad system will help performance marketers use machine learning to find and convert consumers that a human might miss or can't reach efficiently.Fri, 24 Apr 2026 14:13:38 -0400https://www.mediapost.com/publications/article/414577/taboola-strengthens-agentic-for-open-web-ads.htmlhttps://www.mediapost.com/publications/article/414536/wpp-ai-targeting-tech-complicates-proposed-privacy.htmlAI technology being developed will complicate the SECURE Data Act. This proposed bill could end a confusing patchwork of regulations, but it introduces several technical hurdles.Thu, 23 Apr 2026 13:36:17 -0400https://www.mediapost.com/publications/article/414536/wpp-ai-targeting-tech-complicates-proposed-privacy.htmlhttps://www.mediapost.com/publications/article/414500/google-automates-ad-security-risks.htmlGoogle has introduced three agentic safety features that reduce advertisers' manual administrative burdens, allowing them to focus more on campaign performance rather than troubleshooting.Wed, 22 Apr 2026 11:03:01 -0400https://www.mediapost.com/publications/article/414500/google-automates-ad-security-risks.htmlhttps://www.mediapost.com/publications/article/414467/microsoft-teams-with-target-expands-ucp-for-loy.htmlMicrosoft Advertising introduced general availability in the U.S. for Universal Commerce Protocol feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on structured data that brands provide.Tue, 21 Apr 2026 13:33:48 -0400https://www.mediapost.com/publications/article/414467/microsoft-teams-with-target-expands-ucp-for-loy.htmlhttps://www.mediapost.com/publications/article/414428/googles-marvell-partnership-could-reduce-efficie.htmlWhether it would lower costs for the entire industry by applying it to AI targeted ads and content remains to be seen.Mon, 20 Apr 2026 12:07:40 -0400https://www.mediapost.com/publications/article/414428/googles-marvell-partnership-could-reduce-efficie.htmlhttps://www.mediapost.com/publications/article/414390/chatgpt-ads-need-performance-metrics-before-openai.htmlOpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February.Fri, 17 Apr 2026 11:32:18 -0400https://www.mediapost.com/publications/article/414390/chatgpt-ads-need-performance-metrics-before-openai.htmlhttps://www.mediapost.com/publications/article/414361/why-its-best-for-marketers-to-reach-gen-z-on-the.htmlLyft released data from a study analyzing experiences and real-life moments of today's generation, which represents 24% of riders and 28% of rides and often head to restaurants, nights out and events.Thu, 16 Apr 2026 16:29:51 -0400https://www.mediapost.com/publications/article/414361/why-its-best-for-marketers-to-reach-gen-z-on-the.htmlhttps://www.mediapost.com/publications/article/414337/meta-lowers-technical-barriers-to-win-new-advertis.htmlMeta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are intended to reduce technical complexities that separate advertisers with resources from those without.Wed, 15 Apr 2026 15:51:45 -0400https://www.mediapost.com/publications/article/414337/meta-lowers-technical-barriers-to-win-new-advertis.htmlhttps://www.mediapost.com/publications/article/414289/yelp-survey-finds-most-use-ai-search-few-trust-it.htmlAbout 65% of Americans have used AI search in the past six months, but only 15% trust it "a lot," a recent study finds. People have a difficult time trusting in the context of the content.Tue, 14 Apr 2026 14:13:16 -0400https://www.mediapost.com/publications/article/414289/yelp-survey-finds-most-use-ai-search-few-trust-it.htmlhttps://www.mediapost.com/publications/article/414254/dont-forsake-humans-to-appease-bots-flywheels-c.htmlAdvertisers may think agentic creates another audience they need to reach online, but Flywheel Chief Creative Officer Phil Camarota believes there is still only one - humans. Here's why.Mon, 13 Apr 2026 12:55:41 -0400https://www.mediapost.com/publications/article/414254/dont-forsake-humans-to-appease-bots-flywheels-c.html