https://www.mediapost.com/en-usFri, 19 Jun 2026 15:34:21 -0400https://www.mediapost.com/publications/article/415941/retail-media-network-surprises-as-cannes-swings-in.htmlAdvertisers' pay-for-performance models and attention metrics are based on measurable outcomes, attracting them to retail media, but when Cannes comes around, announcements from the biggest companies fuel big dreams on how creative experiences can supplement advertising.Fri, 19 Jun 2026 15:34:21 -0400https://www.mediapost.com/publications/article/415941/retail-media-network-surprises-as-cannes-swings-in.htmlhttps://www.mediapost.com/publications/article/415910/yahoo-launches-network-for-ai-agents.htmlThe Yahoo "Agent Network" is an open framework that connects advertisers with AI-powered agents from 23 tech partners to automate audience targeting, creative development and campaign measurement.Thu, 18 Jun 2026 15:29:15 -0400https://www.mediapost.com/publications/article/415910/yahoo-launches-network-for-ai-agents.htmlhttps://www.mediapost.com/publications/article/415871/bots-take-lead-ai-traffic-surpasses-humanitys.htmlMicrosoft announced key updates Wednesday that support brands as the company moves more fully into AI and agentic services across its network and the web.Wed, 17 Jun 2026 14:50:27 -0400https://www.mediapost.com/publications/article/415871/bots-take-lead-ai-traffic-surpasses-humanitys.htmlhttps://www.mediapost.com/publications/article/415830/when-ai-chatbots-become-the-trusted-news-source.htmlWhen chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.Tue, 16 Jun 2026 11:18:47 -0400https://www.mediapost.com/publications/article/415830/when-ai-chatbots-become-the-trusted-news-source.htmlhttps://www.mediapost.com/publications/article/415800/consumers-ready-to-accept-ads-for-free-ai-services.htmlAs AI platforms move from search and discovery into more agentic shopping environments, consumers are ready to make trade-offs, such as the acceptance of advertising in exchange for free AI services.Mon, 15 Jun 2026 14:56:05 -0400https://www.mediapost.com/publications/article/415800/consumers-ready-to-accept-ads-for-free-ai-services.htmlhttps://www.mediapost.com/publications/article/415751/search-scooping-up-interest-in-nba-world-cup.htmlPeople are asking longer, more detailed questions in generative AI search as they seek information on the World Cup and the NBA, Taboola data shows.Fri, 12 Jun 2026 15:45:10 -0400https://www.mediapost.com/publications/article/415751/search-scooping-up-interest-in-nba-world-cup.htmlhttps://www.mediapost.com/publications/article/415680/why-organic-not-paid-impressions-are-the-currency.htmlOrganic impressions - not paid media ad impressions - have become the currency for brand citations that serve up in AI-based engines, as recommendations have become the first "impression" a brand makes with a consumer. But can that first impression be measured and attributed in a similar way?Thu, 11 Jun 2026 11:05:16 -0400https://www.mediapost.com/publications/article/415680/why-organic-not-paid-impressions-are-the-currency.htmlhttps://www.mediapost.com/publications/article/415662/ai-finding-its-citation-hierarchy-across-applicati.htmlUnderstanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews.Wed, 10 Jun 2026 10:43:08 -0400https://www.mediapost.com/publications/article/415662/ai-finding-its-citation-hierarchy-across-applicati.htmlhttps://www.mediapost.com/publications/article/415652/brands-bet-big-on-ai-to-support-performance.htmlFinancial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the Winterberry Group explains why.Tue, 09 Jun 2026 13:19:49 -0400https://www.mediapost.com/publications/article/415652/brands-bet-big-on-ai-to-support-performance.htmlhttps://www.mediapost.com/publications/article/415603/how-yelp-answers-world-cup-real-time-questions.htmlAfter searching Google Gemini, OpenAI ChatGPT and other chatbots, finding the best places to experience the world's biggest soccer tournament with friends may come down to searching on one site.Mon, 08 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415603/how-yelp-answers-world-cup-real-time-questions.htmlhttps://www.mediapost.com/publications/article/415563/ai-found-crediting-brand-trademarks-to-rivals.htmlAI models have been found to misattribute, give a brand attribution to a competitor, or not attribute when replying to user queries, based on research released this week. This is a critical challenge for corporate legal teams and digital marketers.Fri, 05 Jun 2026 13:21:02 -0400https://www.mediapost.com/publications/article/415563/ai-found-crediting-brand-trademarks-to-rivals.htmlhttps://www.mediapost.com/publications/article/415557/openai-embraces-retro-ads-to-humanize-ai-ahead-of.htmlOpenAI is embracing retro-style advertising as it markets generative AI that can produce vivid images and natural-sounding conversations - aiming to raise brand awareness ahead of a potential IPO,Thu, 04 Jun 2026 14:19:40 -0400https://www.mediapost.com/publications/article/415557/openai-embraces-retro-ads-to-humanize-ai-ahead-of.htmlhttps://www.mediapost.com/publications/article/415513/microsoft-rewrites-how-brands-reach-audiences.htmlMicrosoft previewed a new operating system intended for internet-connected smart devices to give users remote control of AI agents in a move that will rewrite how the company helps advertisers and brands reach audiences in ways not yet discovered or revealed.Wed, 03 Jun 2026 12:36:46 -0400https://www.mediapost.com/publications/article/415513/microsoft-rewrites-how-brands-reach-audiences.htmlhttps://www.mediapost.com/publications/article/415441/payments-to-agencies-freelancers-increasingly-del.htmlA recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be getting worse.Tue, 02 Jun 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415441/payments-to-agencies-freelancers-increasingly-del.htmlhttps://www.mediapost.com/publications/article/415443/american-eagle-outfitters-invests-more-in-performa.htmlAmerican Eagle Outfitters spent more money running its corporate operations and marketing during the first quarter of 2026, primarily due to a deliberate decision to increase its ad budget - mainly performance.Mon, 01 Jun 2026 11:05:08 -0400https://www.mediapost.com/publications/article/415443/american-eagle-outfitters-invests-more-in-performa.htmlhttps://www.mediapost.com/publications/article/415412/former-apple-google-researchers-discover-ais-lea.htmlFormer Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researchers will train models on real-world user interactions.Fri, 29 May 2026 12:41:56 -0400https://www.mediapost.com/publications/article/415412/former-apple-google-researchers-discover-ais-lea.htmlhttps://www.mediapost.com/publications/article/415383/anthropic-valuation-nears-1t-eclipses-openai.htmlThe latest funding round is expected to advance the company's safety and interpretability research, expand compute power to meet growing demand for Claude, and scale the products and partnerships its customers rely on.Thu, 28 May 2026 16:46:42 -0400https://www.mediapost.com/publications/article/415383/anthropic-valuation-nears-1t-eclipses-openai.htmlhttps://www.mediapost.com/publications/article/415354/google-ai-cites-more-social-as-perplexity-pulls-b.htmlThe average share of citations attributed to social platforms was 33% higher in April 2026 than in October 2025. Average share declined in March; April followed three straight months of growth, according to Tinuiti.Wed, 27 May 2026 14:54:22 -0400https://www.mediapost.com/publications/article/415354/google-ai-cites-more-social-as-perplexity-pulls-b.htmlhttps://www.mediapost.com/publications/article/415310/anthropic-aligns-with-pope-leo-focusing-on-morali.htmlPope Leo's global address examines the moral, social and human impact of AI with a particular focus on tech giant monopolies, AI developers and the geopolitical use of AI in warfare.Tue, 26 May 2026 08:00:00 -0400https://www.mediapost.com/publications/article/415310/anthropic-aligns-with-pope-leo-focusing-on-morali.htmlhttps://www.mediapost.com/publications/article/415281/google-warns-of-the-coming-10x-moment.htmlWhat does an AI first developer ecosystem look like, as developers attempt to smoothly run Google's current platforms while building ones based on AI? One software engineer refers to this as the "10x moment."Fri, 22 May 2026 10:42:40 -0400https://www.mediapost.com/publications/article/415281/google-warns-of-the-coming-10x-moment.htmlhttps://www.mediapost.com/publications/article/415251/google-rediscovers-its-groove-data-shows.htmlGoogle is pulling in new partners like the U.S. Soccer Federation, which will support Men's and Women's National Teams through the 2026 Men's World Cup, 2027 Women's World Cup and LA28 Olympic and Paralympic Games.Thu, 21 May 2026 14:28:19 -0400https://www.mediapost.com/publications/article/415251/google-rediscovers-its-groove-data-shows.htmlhttps://www.mediapost.com/publications/article/415229/new-google-protocol-brings-intelligent-shopping.htmlGoogle brought new Universal Commerce Protocol features to retailers Wednesday with the launch of "Universal Cart," which introduces intelligent shopping and works across retail and services including Search.Wed, 20 May 2026 15:08:00 -0400https://www.mediapost.com/publications/article/415229/new-google-protocol-brings-intelligent-shopping.htmlhttps://www.mediapost.com/publications/article/415185/microsoft-has-sought-ad-compatibility-for-many-yea.htmlAs companies attempt to give marketers greater compatibility between platforms, Microsoft Advertising has introduced several improvements designed to reduce friction and improve outcomes.Tue, 19 May 2026 09:24:50 -0400https://www.mediapost.com/publications/article/415185/microsoft-has-sought-ad-compatibility-for-many-yea.htmlhttps://www.mediapost.com/publications/article/415156/similarweb-reveals-llm-data-contract-ceo-successi.htmlNow Similarweb has another revenue stream centered on large language model data training contracts with technology companies.Mon, 18 May 2026 12:04:55 -0400https://www.mediapost.com/publications/article/415156/similarweb-reveals-llm-data-contract-ceo-successi.htmlhttps://www.mediapost.com/publications/article/415118/rolling-stones-engage-ai-deepfakes-to-de-age-band.htmlAdvertising and marketing are headed into a new era. One example is the latest video from The Rolling Stones for the band's single, "In the Stars."Fri, 15 May 2026 11:35:32 -0400https://www.mediapost.com/publications/article/415118/rolling-stones-engage-ai-deepfakes-to-de-age-band.htmlhttps://www.mediapost.com/publications/article/415105/youtube-strategy-is-roadmap-for-linkedin.htmlYouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its eyes firmly on artificial intelligence.Thu, 14 May 2026 16:59:03 -0400https://www.mediapost.com/publications/article/415105/youtube-strategy-is-roadmap-for-linkedin.htmlhttps://www.mediapost.com/publications/article/415057/comcast-connects-universal-ads-to-ai-via-mcp.htmlMoving performance advertising and marketing deeper into TV, Comcast has released a local tool via the Model Context Protocol open standard for connecting AI tools to external data sources.Wed, 13 May 2026 13:22:34 -0400https://www.mediapost.com/publications/article/415057/comcast-connects-universal-ads-to-ai-via-mcp.htmlhttps://www.mediapost.com/publications/article/415022/ad-workflow-woes-stalling-ai-adoption.htmlA study by Taboola found the major barrier to broader agentic AI adoption in campaign management is the challenge of integrating these solutions into existing technology. But marketers say they would expand budgets outside of search and social if give the opportunity to run agentic across the open web.Tue, 12 May 2026 14:28:31 -0400https://www.mediapost.com/publications/article/415022/ad-workflow-woes-stalling-ai-adoption.htmlhttps://www.mediapost.com/publications/article/415003/cmos-find-ai-helps-adapt-to-lower-budgets.htmlGartner's spending survey shows how CMOs fund AI initiatives despite budget pressure and use the tech to support strategies. CMOs attribute the ability to do more with less to AI.Mon, 11 May 2026 16:57:04 -0400https://www.mediapost.com/publications/article/415003/cmos-find-ai-helps-adapt-to-lower-budgets.htmlhttps://www.mediapost.com/publications/article/414957/will-advertisers-pay-a-tax-for-using-ai.htmlAs AI begins to disrupt the economy, some believe states or the federal government can generate additional funds through a tax on AI computing.Fri, 08 May 2026 10:25:54 -0400https://www.mediapost.com/publications/article/414957/will-advertisers-pay-a-tax-for-using-ai.html