MediaPost | Research Brief

Mobile & Social Media Revenue Accelerating At 30%

Tue, 07 Feb 2012 06:15:03 -0500

According to new data from PQ Media, total U.S. mobile & social media revenue, including consumer and business access, content, advertising and marketing, increased 30.2% to $45.38 billion in 2011. Mobile & social media revenue rose at a compound annual growth rate of 28.7% from 2006-2011, and is expected to grow at an accelerating 30.8% annual rate in 2012.

Tablets Attract Magazine Readers

Mon, 06 Feb 2012 06:15:03 -0500

New research from GfK MRI's iPanel, composed exclusively of Tablet and eReader owners, reveals that male Tablet owners are particularly interested in reading digital magazines and that Tablets are generating readership of back issues of publications.

Ask, And You Shall Receive

Fri, 03 Feb 2012 06:15:04 -0500

A new survey from Cint shows that 62% of those surveyed said they were more likely to purchase a brand's product if their opinion has been sought by brand in a study. The survey highlights the importance of customer insight, says the report, as over half of the 1,200 consumers polled felt more loyal to a brand if it takes the time to find out their opinion.

Interactive Video Advertising Getting Better Results

Thu, 02 Feb 2012 06:15:04 -0500

According to the findings of the recent PointRoll Video Benchmark Study, 78% of viewers completed 100% of interactive in-stream ads, compared to 69% who completed 100% in-stream ads without interactive elements. Additionally, interaction rates for in-stream video ads were more than three times higher than that of in-banner video ads, where users specifically took an action within the ad.

Advertising To Millennials

Wed, 01 Feb 2012 06:50:04 -0500

According to a recently released whitepaper from comScore, the Millennial generation is viewed by marketers as one of the most valuable segments of the population, due to the powerful combination of the group's massive size and strong purchasing power. Millennials are defined as individuals born between 1981 and 2000, and there are approximately 79 million Millennials in the U.S.

Consumers Saving Money Less Frequently

Tue, 31 Jan 2012 07:10:04 -0500

According to The Harris Poll, in December 2011, for almost the first time since 2009, Americans indicate that they are making certain small changes to save money less frequently. When asked about a list of 12 changes people could make to save money, fewer Americans say they "have done" each over the past six months than said so almost each time the questions have been asked since 2009. Fairly high numbers still report making most changes, but the overall trend appears to be inching downward.

Super Bowl Ad Stats

Mon, 30 Jan 2012 06:15:05 -0500

According to the Kantar Media database, in the last 10 years the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers. The top five Super Bowl advertisers of the past 10 years have spent $636.6 million on advertising during the game, accounting for 37% of total advertising revenue.

Depends on Your Point of View

Thu, 26 Jan 2012 06:15:04 -0500

According to a new Pew Research Center survey, 66% of the adult public believes there are "very strong" or "strong" conflicts between the rich and the poor, an increase of 19 percentage points since 2009. Not only have perceptions of class conflict grown more prevalent, but these disputes are intense. According to the study, 30% of Americans say there are "very strong conflicts" between poor people and rich people, double the proportion that offered a similar view in July 2009 and the largest share expressing this opinion since the question was first asked in 1987.

Frugal Optimism Is Consumer Mindset For 2012

Wed, 25 Jan 2012 06:15:03 -0500

According to the recent SymphonyIRI Group's MarketPulse survey, shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months and will continue to strengthen during the first six months of 2012. However, Susan Viamari, editor of Times & Trends, SymphonyIRI, notes that "... the vast majority of shoppers... have no plans to change their conservative shopping behaviors in the near future... (so) the influence of both traditional and new media on shopper decisions continues to grow... "

Tablets Make Good Shopping Partners

Tue, 24 Jan 2012 06:15:03 -0500

According to survey results from Zmags, reported by Kevin Woodward, Senior Editor of Internet Retailer, consumers who own tablets tend to like to shop, and make more spontaneous purchases than consumers who do not own tablets. Mobile and tablet apps, on their own however, are not meeting connected consumers' browsing and purchasing needs.

How's It Goin' ?

Mon, 23 Jan 2012 06:15:04 -0500

The consumer's outlook is improving, according to the January Consumer Reports Index, a measure of overall consumer financial health. The study reports that stress levels have diminished, financial difficulties have moderated compared to past months, and the strong retail performance of the holiday season is an important marker that Americans may be willing to engage and spend once again. The Consumer Reports Index captures respondents' attitudes, asking if they are feeling better or worse off than a year ago.

Client/Agency Expectations Going Into 2012

Fri, 20 Jan 2012 06:15:03 -0500

According to the 2012 RSW/US New Year Outlook Survey to glean insights relative to Client and Agency expectations going into 2012 for things such as marketing spend levels, staff support, media usage, use of spec work, and new business activities. 57% of Agency principals in the survey stated that the ad business isn't as fun as it used to be.

Ubiquity of Mobile Platforms Threatens Pay TV Subscriptions

Thu, 19 Jan 2012 06:52:03 -0500

According to Deloitte's sixth edition "State of the Media Democracy" survey, access to content is increasing American media consumption. Movies are available on a wider array of platforms: home TV via cable, satellite, DVD, pay-per-view, Internet and online via streaming/downloading to a personal computer, gaming console, smartphone or tablet. As recently as 2009, only 28% of Americans reported streaming a movie; today, 42% report streaming.

Internet Leads Newspapers As Source For Local Eating and Business Information

Wed, 18 Jan 2012 06:52:03 -0500

Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, including restaurants and bars. Word of mouth, particularly among non-internet users, is also an important source of information about local businesses. People who seek out information and news about local businesses and restaurants are a diverse and somewhat upscale group. As distinct populations, they are more likely to live in households earning $75,000 or more, and have college educations. In addition, the 55% of adults who get information about restaurants, bars, and clubs are more likely to be women, young adults, urban, and technology adopters. The 60% of adults who get information about other local businesses are also more likely to be tech users.

Mobile Shopping Insights For The Future

Tue, 17 Jan 2012 06:15:03 -0500

"It's by no means a representative sample of the overall consumer population," says the author, Bill Siwicki, Managing Editor, Mobile Commerce, but certainly useful as a harbinger of mobile shopping in the future. According to a December survey of a sample of TechBargains.com visitors, reports Internet Retailer, among smartphone owners in this survey, 32% of women and 25% of men made half or more of their holiday purchases via mobile phones. Overall, 34% of iPhone users and 20% of Android users who made purchases using their phones say half or more of their holiday purchasing was done via their smartphones. Among tablet owners, 35% of women and 21% of men made half or more of their holiday purchases via their iPads and other tablets.

Social Login Preferred to Site Registration

Mon, 16 Jan 2012 06:15:05 -0500

According to the Janrain Social Identity study, conducted by Blue Research, consumer frustration at being asked to register on a website continues to grow, and almost eight in ten people want social login to be offered as an alternative. The research shows that marketers have a clear opportunity to increase conversion rates and online engagement by replacing traditional registration with social login. 86% of consumers are bothered by registering at a website and most will give false information or leave forms incomplete when creating a new account.

2/3 of U.S. Households Have Hi-Def TV... With Room For More

Fri, 13 Jan 2012 06:15:03 -0500

According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV. In addition, 48% of HDTV households have more than one HDTV. Overall, about one-third of all US households now have multiple HDTV sets, up from about one-sixth of all households two years ago, and 4% five years ago. Yet, about 45% of TV sets in HD households, and close to 60% of all TV sets in the US, are not HDTVs.

Support Your Local Newspaper Reporter

Thu, 12 Jan 2012 06:57:02 -0500

According to the 2011 results of an annual survey conducted by he National Newspaper Association and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism, readers in areas served by community newspapers continue to prefer the community newspaper as their source of local news and advertising. The study shows that 74% of people in communities served by a newspaper with circulations under 15,000 read a local newspaper each week. They prefer the printed copy to the online version, with 48% saying they never read the local news online. They prefer to receive advertising through the newspaper (51%) instead of on the Internet (11%). And only about a quarter of respondents said they had found local news through a mobile device in the past 30 days. 38% said they had received local shopping information by mobile device.

Company Integration Hurdles With Social Media

Wed, 11 Jan 2012 06:36:03 -0500

According to a study by InSites Consulting, 38% of British & American companies are still in their infancy when integrating social media in their company. In the U.S. more than 1 senior marketer in 3 indicates that their company has either not engaged in, or has only just started, the integration of social media in their company. 47% are in an experiment stage and 14% indicate that social media is fully integrated in the company. In spite of the low social media integration, there is a high social network sites adoption.

Face-to-Face Preferred, But Technology Improving For Virtual Meetings

Tue, 10 Jan 2012 06:15:02 -0500

According to the October 2011 edition of The Wire from AirPlus, 59% of corporate travel managers report their company's travel budget this year is the same or greater than pre-recession levels, though respondents to an AirPlus survey in 2009 were taking several steps to decrease travel as technological advances were making travel alternatives more readily accessible and decreased travel budgets were making them more desirable. 81% had increased teleconferencing, 71% had implemented Web conferencing technology and 38% were using specialized virtual conferencing technology such as telepresence.

Amazon Got It Right Last Month

Mon, 09 Jan 2012 06:14:03 -0500

For the seventh year running, ForeSee has conducted the E-Retail Satisfaction Index, U.S. Holiday Edition, an analysis of customer satisfaction with the top 40 online retailers in the United States during the 2011 holiday shopping season. The study shows that highly satisfied visitors to retail websites in the U.S. say they are 65% more committed to the brand overall, 68% more likely to purchase from the retailer online, 48% more likely to purchase from the retailer offline, and 67% more likely to recommend the retailer than their dissatisfied counterparts.

Marketing Executives Expect Measurable Campaigns; Few Can Deliver

Fri, 06 Jan 2012 06:52:05 -0500

State of Marketing Measurement Survey shows that while 82% of marketers say their executive management expects every campaign to be measured, less than a third can effectively evaluate the ROI of each channel. According to a new study by Ifbyphone, the "2011 State of Marketing Measurement Report," there is a large gap between executive demands and ability to demonstrate return on marketing investment. While four out of five marketing executives say they are expected to deliver measurable results, only 29% cite they can effectively achieve this across all channels.

Poor Quality, Damage and Shipping Problems Dissuade Web Shoppers

Thu, 05 Jan 2012 06:15:03 -0500

A new study by MarketTools shows that providing a good customer experience, bolstered by good customer service, is do-or-die for retailers both online and at the store. According to the study, 60% of consumers said they shop more often at certain online sites because of a good shopping experience marked by good customer service, and 50% of shoppers said they shop more often at specific retail stores because of the good customer experience they offer.

Branded Content Advertising Spend At All Time High

Wed, 04 Jan 2012 06:53:03 -0500

According to the 2011 "Spending Study" conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content rebounded significantly in 2011 to $1,914,000 among the 100 top US corporate marketers, the highest level ever. Further cementing growth in 2012, says the report, 16% of marketers reported that their companies are shifting aggressively from traditional marketing into branded content.

200 Billion Videos Viewed Online In October; YouTube Delivers 2 out of 5 Worldwide

Tue, 03 Jan 2012 06:15:02 -0500

According to data on worldwide online video viewing from the comScore Video Metrix service, 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.

Confidence And Concerns Plague CFOs, But Expect Revenues and Hiring to Grow

Mon, 02 Jan 2012 06:15:02 -0500

According to the "2012 CFO Outlook," a survey released in December 2011 by Bank of America and Merrill Lynch, chief financial officers give the US economy an average score of 44 on a scale of 0 to 100, down from 47 at the beginning of 2011. This score is equal to the 2010 score, which was the lowest in the survey's 14-year history.

IT More Appreciated, But Culture Precludes Dependence

Fri, 30 Dec 2011 06:15:03 -0500

According to the McKinsey sixth annual "McKinsey Global Survey," executives say their companies are boosting IT spending. Looking ahead, executives expect IT to create new platforms to support innovation and growth, help guide strategy with data and advanced analytics, and stay on top of possible new roles for mobile devices. Among respondents to this survey, the highest current priorities for IT mirror those of previous surveys: improving the effectiveness and efficiency of business processes and reducing IT costs. Also, 40% of respondents indicate that providing managers with information to support planning and decision making is quickly becoming a critical priority, up from 30% just a year ago.

CPG Shopping Habits Reduced To Four Kinds of Trips

Thu, 29 Dec 2011 09:20:03 -0500

Trip mix has shifted during the course of the economic downturn, but pantry stock-up and quick trips together still account for about two-thirds of CPG trips and dollar sales. According to SymphonyRI, in a recent study "the CPG Basket, Fostering Growth in a Time of Conservation," consumers are very discerning about the money they spend today. They are carefully choosing what they will buy, when they will buy it, and where they will buy it. They are choosing to eliminate and/or postpone some purchases in the name of keeping their budgets manageable.

Article Posting and Social Media Most Popular Marketing Tactics For B2B Marketers

Wed, 28 Dec 2011 06:15:03 -0500

According to Content Marketing Institute and MarketingProfs, who developed and conducted the study "B2B Content Marketing: 2012 Benchmarks, Budgets and Trends," even though the confidence gap is shrinking this year vs. last, regarding tactics used in content marketing, there is still more education that needs to be done.

Group Deals Profitable and Effective For Local Merchants

Tue, 27 Dec 2011 06:15:04 -0500

New marketing trends data from MerchantCircle's 7th survey of small business owners across the U.S. reveals that Group deals are experiencing steady growth among local merchants. Nearly 12% of local merchants now report (December, 2011) having offered a daily deal, up 33% since the last MerchantCircle survey in June 2011. About 75% of respondents say they would offer another deal in the future, 61% citing its effectiveness for customer acquisition as their top reason. Deal profitability is on the rise, with 37% saying solid profitability will lead them to offer another deal, up from just 24% in June. Among the 25% who said they wouldn't offer another daily deal,