MediaPost | Research Brief

Tablet Ownership Almost Doubles

Tue, 18 Jun 2013 06:50:03 -0400

According to the Pew Research Center, 34% of American adults report ownership of a tablet, almost double the 18% adoption rate in April 2012. The report says that adoption spikes in the 35-44 age bracket, and appears to rise alongside educational attainment and household income level.

Online Video Gets Global Vote

Mon, 17 Jun 2013 06:15:03 -0400

According to a recent worldwide study conducted by Be On, the new AOL global branded content business, the majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising. Although TV is considered a key awareness driver, 78% of respondents in Europe and 58% globally said they could achieve greater engagement and scale with online video.

Online Content Sourcing Critical For B2B Buyers

Fri, 14 Jun 2013 06:15:03 -0400

According to a new study by the Chief Marketing Officer (CMO) Council and NetLine, only 9% of business buyers approve vendor papers for the value and trustworthiness of their online content, while 67% rate content produced by professional organizations as more usable and relevant. Industry white papers are valued most by 50% of the respondents.

Online Shoppers Want Choice And Convenience

Thu, 13 Jun 2013 06:15:02 -0400

Online retail growth continues to significantly outpace that of overall retail, making a competitive online shopping experience essential for retailers seeking to capture their share of the thriving e-commerce market.

TV and Digital Ad Prompts Drive Social Brand Interaction

Wed, 12 Jun 2013 06:15:03 -0400

According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are the most effective at driving interaction with a brand's social platforms such as Facebook, Twitter and Instagram.

The Various Purchase Paths Of Digital Shoppers

Tue, 11 Jun 2013 06:15:04 -0400

In a recent study by GroupM Next, with Compete, among more than 168,000 purchases of consumer electronics, 48% of all purchases studied were heavily influenced by digital media and advertising.

Increasing Audience Engagement is Future for News Media

Mon, 10 Jun 2013 06:15:05 -0400

According to the annual World Press Trends survey of the World Association of Newspapers and News Publishers released last week, print newspaper circulations continued to rise in Asia and decline in mature markets in the West, while digital advances have increased the audience for newspaper content as never before.

Shopping Centers Morphing To Lifestyle Centers

Fri, 07 Jun 2013 06:15:03 -0400

Recent trends in U.S. retail suggest that shopping is becoming America's favorite pastime, not baseball, says a new Nielsen study, Brick by Brick: The State of the Shopping Center report. Despite the boom in e-commerce, U.S. consumers do most of their shopping at physical stores.

Tablets Displacing Portable PCs

Thu, 06 Jun 2013 06:50:03 -0400

According to a new forecast from the IDC) Worldwide Quarterly Tablet Tracker, tablet shipments are expected to grow 58.7% year over year in 2013 reaching 229.3 million units, up from 144.5 million units last year. The study predicts tablet shipments will exceed those of portable PCs this year, as the slumping PC market is expected to see negative growth for the second consecutive year.

Teens Content Manage on Facebook For Privacy; Twitter More Public

Wed, 05 Jun 2013 06:50:03 -0400

According to a recent PewResearch study about teens' privacy management on social media sites, they share a wide range of information about themselves on social media sites, but few teens embrace a fully public approach to social media. They restrict and prune their profiles, and their patterns of reputation management on social media vary greatly according to their gender and network size.

Future Marketers Say Facebook Most Important Social Communicator And Twitter An Ad Medium

Tue, 04 Jun 2013 06:15:04 -0400

According to results from a report by the MediaSchool Group, 70% of respondents believe that in 10 years the marketing landscape will be dominated by content marketing and PR thinking. At that time, advertising's job will be mostly to entertain rather than sell.

Mobile Shoppers Want Local Relevancy

Mon, 03 Jun 2013 06:15:03 -0400

According to the 2013 U.S. Mobile Path-to-Purchase Study by Telmetrics and xAd, of consumers searching for local products and services, 45% tap mobile devices first, while 49% use PC/Online as their primary media resource. Although 54% of all mobile users (including smartphone and tablet) indicated usage of additional media sources to aid in their purchase decision, 46% exclusively used mobile as their default/primary research tool.

Get New Customers is Primary Email Objective For B2B Marketers

Fri, 31 May 2013 06:15:04 -0400

According to a new study by BtoB, "Email Marketing: An Established Channel Evolves," email marketing is about getting the right content in front of the right customers. Customer acquisition and lead nurturing were the most important purposes of email marketing programs among US B2B marketing professionals surveyed. Brand awareness and customer retention were less important to email marketing efforts

Advertising on Twitter Gets Lukewarm Reception; Video Boosts Response

Thu, 30 May 2013 06:15:03 -0400

According to survey results from Ask Your Target Market (AYTM), just 11% of Twitter users think that Twitter ads such as Promoted Tweets are very effective. 45% said they think Twitter ads can be somewhat effective. 32% said they don't think Twitter ads are very effective. And 12% said that Twitter ads are not effective at all. Of those who watch videos on Twitter, 20% think Twitter ads are very effective, and 61% think they can be somewhat effective.

Generation Y: A Complex Social Niche

Wed, 29 May 2013 06:15:03 -0400

According to a new study by the Urban Land Institute and Lachman Associates, Generation Y thoroughly enjoys shopping and frequently visits most types of centers. However, the challenging corollary is that 18- to 35-year-olds are bored easily, so they're on the lookout for new excitement online, in brick-and-mortar settings, and in restaurants.

Branded Content Marketing Evolution

Tue, 28 May 2013 06:15:03 -0400

According to the global newspaper website MailOnline, 66% of brands and 65% of agencies say that branded content marketing has become very important or most important to their marketing mix. When asked "Have you employed branded content marketing for advertising purposes in the last year," three fourths of both brands and agencies said "yes," indicating that this tactic is enjoying great popularity.

Shoppers Prefer Personalized Brick & Mortar vs. Online

Mon, 27 May 2013 06:15:00 -0400

According to a recent study from Synqera, by Instant.Ly, more than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences, but that checkout remains the number one pain point for 73% of U.S. consumers.

Shopping Sight Unseen

Fri, 24 May 2013 06:15:03 -0400

According to Shopzilla, from a monthly e-commerce research initiative to track key shopping trends, 29% of buyers saw their most recent online purchase while surfing online; 25% when looking to find something specific.

Black And White And Read All Over

Thu, 23 May 2013 06:15:02 -0400

The vast majority of U.S. adults read newspaper media content across a range of technology platforms, including 59% of Americans ages 18-24, the youngest cohort of adults, that many are skeptical that they ever think about newspaper content.

Innovate Or Die

Wed, 22 May 2013 06:15:03 -0400

Innovation is not working out the way many companies expected. Rather than offering "the next big thing," innovations coming to market today are more typically line extensions. Instead of the disruptive products, services, and business models that were anticipated several years ago, many initiatives have become considerably more limited in scope.

One For The Money, Two For The...

Tue, 21 May 2013 06:15:03 -0400

According to a new survey by PunchTab, 81% of moms will engage more with a brand when offered some type of reward, and rewards can work to increase a brand's social following, boost positive word-of-mouth and drive more sales. Also, elite status or early access to products can be effective behavior motivators.

SMBs Bullish(er) For 2013

Mon, 20 May 2013 06:15:02 -0400

According to the recent Business Confidence Survey by Insperity, small business owners are showing a willingness to hire more employees amidst signs of expanding business activity. More than 40% of respondents say they are adding employees, up from 28% last October;

Optimize Format For Effective Multi-Media Viewing

Fri, 17 May 2013 06:15:02 -0400

According to a new report from Brand Perfect, considering global publishing for a digital generation, sales of tablets and smartphones will outstrip desktop sales by two to one, with tablets alone on target to do so in 2013. The report, Adventures in Publishing, concludes that this expansion demonstrates the need for brands to focus their advertising strategies more heavily on these platforms. However, 93% of the publications reviewed in the report have yet to offer true multi-device viewing, yields the study.

High Entertainment Spenders Account For 70% Of Home Entertainment

Thu, 16 May 2013 06:15:03 -0400

According to Nielsen's U.S. Entertainment Consumer Report, consumers in households earning an average annual income of $66,000 account for more than 70% of spending on entertainment, like books, video-on-demand and music. Not only did the survey find that these high entertainment spenders have more discretionary income than low or moderate spenders, they also participate in more entertainment activities.

Travel Pumps The U.S. Economy

Wed, 15 May 2013 06:15:04 -0400

According to a recent report from Roger Dow, President of the U.S. Travel Association, on how tourism benefits the U.S. economy, direct travel spending in the United States totaled $855 billion in 2012, generating $2 trillion in economic output and more than $129 billion in tax revenue. Travel directly employed 7.7 million Americans and was among the top 10 employers in 48 U.S. states and the District of Columbia.

Smartphones and Tablets, Though Mobile, Require Separate Ad Approach

Tue, 14 May 2013 06:15:03 -0400

According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising.

U.S. Still Largest Digital Out-of-Home Market; China Chases

Mon, 13 May 2013 06:14:02 -0400

According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global DOOH revenues will grow at a slightly accelerated 12.6% in 2013, as global economies stabilize and DOOH operators move forward with expansion plans delayed in the second half of 2012.

Online Event Attendance Trending Up; Chat and Moderators Popular

Fri, 10 May 2013 06:15:02 -0400

A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are increasingly turning to their screens to engage with organizations. Just under 80% of survey participants produce physical events, with 70% of those respondents also producing online events.

Mobile Devices Make Anywhere a Workplace for SMBs

Thu, 09 May 2013 06:15:03 -0400

According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones (81%) are the most common devices used remotely by employees to access work-related information when they are not in the office, followed by tablets (57%).

Targeted Or Random; How Do You Like Your Ads?

Wed, 08 May 2013 09:00:03 -0400

According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents chose targeted ads, while another 27.6% were content to see both. Only 16.1% preferred random ads, with 15.8% unsure.