MediaPost | Research Brief

Shopping Sight Unseen

Fri, 24 May 2013 06:15:03 -0400

According to Shopzilla, from a monthly e-commerce research initiative to track key shopping trends, 29% of buyers saw their most recent online purchase while surfing online; 25% when looking to find something specific.

Black And White And Read All Over

Thu, 23 May 2013 06:15:02 -0400

The vast majority of U.S. adults read newspaper media content across a range of technology platforms, including 59% of Americans ages 18-24, the youngest cohort of adults, that many are skeptical that they ever think about newspaper content.

Innovate Or Die

Wed, 22 May 2013 06:15:03 -0400

Innovation is not working out the way many companies expected. Rather than offering "the next big thing," innovations coming to market today are more typically line extensions. Instead of the disruptive products, services, and business models that were anticipated several years ago, many initiatives have become considerably more limited in scope.

One For The Money, Two For The...

Tue, 21 May 2013 06:15:03 -0400

According to a new survey by PunchTab, 81% of moms will engage more with a brand when offered some type of reward, and rewards can work to increase a brand's social following, boost positive word-of-mouth and drive more sales. Also, elite status or early access to products can be effective behavior motivators.

SMBs Bullish(er) For 2013

Mon, 20 May 2013 06:15:02 -0400

According to the recent Business Confidence Survey by Insperity, small business owners are showing a willingness to hire more employees amidst signs of expanding business activity. More than 40% of respondents say they are adding employees, up from 28% last October;

Optimize Format For Effective Multi-Media Viewing

Fri, 17 May 2013 06:15:02 -0400

According to a new report from Brand Perfect, considering global publishing for a digital generation, sales of tablets and smartphones will outstrip desktop sales by two to one, with tablets alone on target to do so in 2013. The report, Adventures in Publishing, concludes that this expansion demonstrates the need for brands to focus their advertising strategies more heavily on these platforms. However, 93% of the publications reviewed in the report have yet to offer true multi-device viewing, yields the study.

High Entertainment Spenders Account For 70% Of Home Entertainment

Thu, 16 May 2013 06:15:03 -0400

According to Nielsen's U.S. Entertainment Consumer Report, consumers in households earning an average annual income of $66,000 account for more than 70% of spending on entertainment, like books, video-on-demand and music. Not only did the survey find that these high entertainment spenders have more discretionary income than low or moderate spenders, they also participate in more entertainment activities.

Travel Pumps The U.S. Economy

Wed, 15 May 2013 06:15:04 -0400

According to a recent report from Roger Dow, President of the U.S. Travel Association, on how tourism benefits the U.S. economy, direct travel spending in the United States totaled $855 billion in 2012, generating $2 trillion in economic output and more than $129 billion in tax revenue. Travel directly employed 7.7 million Americans and was among the top 10 employers in 48 U.S. states and the District of Columbia.

Smartphones and Tablets, Though Mobile, Require Separate Ad Approach

Tue, 14 May 2013 06:15:03 -0400

According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising.

U.S. Still Largest Digital Out-of-Home Market; China Chases

Mon, 13 May 2013 06:14:02 -0400

According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global DOOH revenues will grow at a slightly accelerated 12.6% in 2013, as global economies stabilize and DOOH operators move forward with expansion plans delayed in the second half of 2012.

Online Event Attendance Trending Up; Chat and Moderators Popular

Fri, 10 May 2013 06:15:02 -0400

A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are increasingly turning to their screens to engage with organizations. Just under 80% of survey participants produce physical events, with 70% of those respondents also producing online events.

Mobile Devices Make Anywhere a Workplace for SMBs

Thu, 09 May 2013 06:15:03 -0400

According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones (81%) are the most common devices used remotely by employees to access work-related information when they are not in the office, followed by tablets (57%).

Targeted Or Random; How Do You Like Your Ads?

Wed, 08 May 2013 09:00:03 -0400

According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents chose targeted ads, while another 27.6% were content to see both. Only 16.1% preferred random ads, with 15.8% unsure.

Americans Fed Up With Bad Ads

Tue, 07 May 2013 06:15:03 -0400

According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American adults 18 and over are putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely. 23% of Americans say they will do so after seeing just one spam email or online ad, and 43% say they will ignore a company completely after seeing as many as two

9.9 Billion Video Ad Views In February

Mon, 06 May 2013 06:15:02 -0400

According to comScore, 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time high of 2.2 billion

Mobile Ads Jump In 1st Q; Presage Rest of Year

Fri, 03 May 2013 06:15:00 -0400

According to the recently released Mobile Advertising Marketplace Report from MoPub, showcasing 2013 Q1 trends in mobile advertising monetization and demand for smartphone ad inventory, the three core metrics used to track demand, eCPM, Clear Rate and Bid Depth were higher. Despite an extended down cycle, significant ad spend growth at the end of the quarter led to Q/Q growth.

Smartphones and Tablets Driving Retail and E-Commerce Clicks

Thu, 02 May 2013 06:15:02 -0400

According to The Search Agency State of Paid Search Report, total search advertising spend across Google and Yahoo!-Bing increased 21.6% year-over-year

Moms Dote On Social Networks

Wed, 01 May 2013 06:15:02 -0400

BabyCenter, with comScore, revealing new insights about moms' usage of social platforms across all devices, finds that moms are 20% more likely to use social media than the general population. 91% of moms now use social media regularly, a 20% increase since 2010.

Retailers and Consumers Out of Sync Regarding Shopping Expectations and Experience

Tue, 30 Apr 2013 06:15:03 -0400

According to new research by Accenture, the "Seamless Retail Study," 49% of consumers believe the best thing retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.

Convenience Trumps Caution

Mon, 29 Apr 2013 06:15:00 -0400

According to the 2013 Consumer Mobile Insights study by Jumio and Harris Interactive, 83% of respondents worry about identity theft, but look the other away when given the option to use mobile services. While 26% of respondents reported being a victim of online or mobile fraud, 48% of the consumer audience continue to check account statuses/balances , and 32% continue to pay bills online.

Discovering A Valuable Digital Audience Segment

Fri, 26 Apr 2013 06:15:00 -0400

According to Turn, Inc., as brands and agencies work with technology providers to drive cross-channel marketing initiatives, global digital advertising spend continues to grow, and is projected to reach $113 billion this year. And much of that spend will go to automated and data-driven advertising

Watch TV "On Your Own Schedule"?

Thu, 25 Apr 2013 06:15:02 -0400

According to the results of The Harris Poll recently, 78% of Americans have utilized the varied technologies that enable us to watch TV shows on our own schedules. Though Americans' TV viewing habits were once at the mercy of network schedules, says the report, there are now more ways than ever to watch shows on one's own schedule, including video on demand. DVR's, and streaming content.

Social Video Report Says Entertainment And CMG/FMCG Tops In First Quarter

Wed, 24 Apr 2013 06:15:02 -0400

According to the recent study by the Video technology company Unruly, Entertainment and CPG ad campaigns attracted almost as many online video shares as movie, TV and videogame trailers during the first quarter of 2013.

A Fourth of Americans Age 6 to 34 Are Hispanic

Tue, 23 Apr 2013 06:15:00 -0400

According to a new report from Experian Marketing Services, the largest racial/ethnic minority group in the United States, the Hispanic population, is only growing larger. In 2012, 16% of Americans age six and older identified as Hispanic or Latino, up from 14% in 2006.

Teen Discretionary Spending Climbing

Mon, 22 Apr 2013 06:15:02 -0400

According to a new Piper Jaffray study, "Taking Stock With Teens," the fashion category accounted for 39% of teen discretionary budgets, up from 38% in the fall of 2011 and 37% a year ago. Upper-income teens indicated that spending on fashion increased 17% on a sequential basis and 21% year-over-year.

Demographic Divisions Among Social Network Users

Fri, 19 Apr 2013 06:15:02 -0400

According to the results of a comprehensive social media survey by the Pew Research Center, conducted over several years to evaluate which demographics were using social media, and on which platforms, Facebook holds the top ranking among adults:

Heavy Media Users Still Spread Their Interests

Thu, 18 Apr 2013 06:15:07 -0400

According to results from an Edison Research and Arbitron study. heavy usage of one of the top 3 media (by reach) does not necessarily mean that less (than average) time is spent with the other media. Heavy internet users (4+ hours per day) report spending more than 7 hours per day on the internet, but the amount of time they spend watching TV (3:35 vs. 3:33) and listening to the radio (2:07 vs. 2:04) is on par with the general population.

Better Data Collection Will Help Retailers

Wed, 17 Apr 2013 06:15:02 -0400

According to a recent survey of retailers with online shopping carts, conducted in February 2013 by Retail Systems Research (RSR), 47% of retailers surveyed said they do not collect product-level site browsing data that can be associated with a specific email subscriber. This, even though during the pre-purchase stage, most consumers before buying, visit the retailer, manufacturer and product review sites to compare products and prices.

Affluent Predilections

Tue, 16 Apr 2013 06:15:00 -0400

According to the Shullman Research Center "Survey of the Affluent," ads, electronic devices and apps attract very high income consumers. Magazines and newspapers score high, especially in the age 35-54 and 55+ categories, among places where consumers have seen or heard advertising.

Restaurant, Beverage and Tech Get Most Chatter

Mon, 15 Apr 2013 06:15:02 -0400

According to the "PQ Media/uberVU Top 100 Brands in Social Media Worldwide 2013" report, leading global restaurant, beverage and technology brands generated the most chatter on social media in 2012, as major advertisers increased social media spending 42.1% to $7.94 billion.