https://www.mediapost.com/Noneen-usFri, 09 Jun 2017 07:00:00 -0400https://www.mediapost.com/publications/article/302569/press-revels-in-comeys-testimony.htmlThe nation's leading newspapers, which have made no secret of their opposition to the Trump administration, had a field day with Comey's testimony, live-streaming the public hearing on their Web sites and providing blow-by-blow recaps with live blogs.Fri, 09 Jun 2017 07:00:00 -0400https://www.mediapost.com/publications/article/302569/press-revels-in-comeys-testimony.htmlhttps://www.mediapost.com/publications/article/302482/bauer-launches-teen-boss-for-entrepreneurial-gir.htmlTargeting girls ages eight to 15, 'Teen Boss' aims to inspire budding businesswomen with a variety of features and stories, including profiles of real teen and tween business owners. It address the parental concern that publications should do more to empower girls, rather than focus on beauty.Thu, 08 Jun 2017 07:00:00 -0400https://www.mediapost.com/publications/article/302482/bauer-launches-teen-boss-for-entrepreneurial-gir.htmlhttps://www.mediapost.com/publications/article/302421/how-do-you-advertise-in-vr-very-carefully.htmlVirtual reality is still in the early stages - so there aren't any guidelines (let alone established techniques) for how brands should use it for advertising. While the content may be compelling, there are a few obstacles to VR advertising.Wed, 07 Jun 2017 07:00:00 -0400https://www.mediapost.com/publications/article/302421/how-do-you-advertise-in-vr-very-carefully.htmlhttps://www.mediapost.com/publications/article/302345/daily-beast-argues-fighting-fake-news-is-good-bu.htmlPartisan media has undermined trust in media, fueling a diet of anger and anxiety. Wider trends in the digital media landscape are culpable as well, including the rise of clickbait and programmatic media buys.Tue, 06 Jun 2017 07:00:00 -0400https://www.mediapost.com/publications/article/302345/daily-beast-argues-fighting-fake-news-is-good-bu.htmlhttps://www.mediapost.com/publications/article/302299/kodak-launches-kodachrome-to-celebrate-analog-cu.htmlTo celebrate this old-is-new sensibility - and maybe spur interest in its legacy products - Kodak is launching a new limited-edition print magazine, 'Kodachrome', dedicated to art, film, writing, sculpture, music and more.Mon, 05 Jun 2017 08:39:50 -0400https://www.mediapost.com/publications/article/302299/kodak-launches-kodachrome-to-celebrate-analog-cu.htmlhttps://www.mediapost.com/publications/article/302166/when-not-advertising-works-better-than-advertising.htmlBill O'Reilly would be on television this evening if Mercedes-Benz and other advertisers had not pulled their ads from running during his show. These advertisers muscled O'Reilly off the air because it became factually apparent he grossly mistreated women in the workplace. These advertisers didn't want their brands connected to that behavior.Thu, 01 Jun 2017 12:36:57 -0400https://www.mediapost.com/publications/article/302166/when-not-advertising-works-better-than-advertising.htmlhttps://www.mediapost.com/publications/article/301491/the-converging-worlds-of-sports-and-entertainment.htmlWith the growing fusion of sports and pop culture, brands have a broader opportunity to fit themselves into the landscape and create a more personalized experience with their target audience.Fri, 19 May 2017 11:32:54 -0400https://www.mediapost.com/publications/article/301491/the-converging-worlds-of-sports-and-entertainment.htmlhttps://www.mediapost.com/publications/article/300906/programmatic-is-failing-forward.htmlHere are three reasons programmatic is failing:Wed, 10 May 2017 21:59:40 -0400https://www.mediapost.com/publications/article/300906/programmatic-is-failing-forward.htmlhttps://www.mediapost.com/publications/article/300504/is-ai-limiting-users-web-site-choices.htmlArtificial intelligence is either going to wrest control of advertising and marketing back from the grips of the consumer - or it is going to destroy civilization. At least that's what you might think after reading the tsunami of discourse on AI since CES 2017. But, as with most things, if we fail to learn history, we are doomed to repeat it. AI is not the first technology going to destroy life as we know it.Thu, 04 May 2017 16:55:01 -0400https://www.mediapost.com/publications/article/300504/is-ai-limiting-users-web-site-choices.htmlhttps://www.mediapost.com/publications/article/299502/the-brand-safety-paradox.htmlAd technology makes it possible for advertisers to reach specific target audiences on Web pages that can hurt an advertisers' own brand. So now "brand safety" is the latest battle cry from our industry, but who is at war? On one side, you have premium publishers and premium advertisers. They have more to gain when content quality and brand safety are the prevailing factors in determining where to run an ad. On the other side sits Facebook, Google and the portals, platforms and exchanges whose success is driven by ad tech. These entities win more ad dollars when audience targeting is a bigger determining factor than content quality and brand safety.Thu, 20 Apr 2017 12:19:53 -0400https://www.mediapost.com/publications/article/299502/the-brand-safety-paradox.htmlhttps://www.mediapost.com/publications/article/298680/why-legacy-media-brands-will-not-make-e-sports-wor.htmlRecent reports show e-sports has an estimated online audience of 225 million and growing. Brands, media and publishers are chomping at the bit to establish their own e-sports presence, especially as traditional sports viewership numbers continue to decline on TV. But these players need to understand that the audience for e-sports is significantly different from their traditional ones for TV and on digital. More importantly, reaching these e-sports fans will take a new approach that may be inherently outside of their comfort zone and core competency.Thu, 06 Apr 2017 13:11:39 -0400https://www.mediapost.com/publications/article/298680/why-legacy-media-brands-will-not-make-e-sports-wor.htmlhttps://www.mediapost.com/publications/article/298205/sitting-next-to-objectionable-content.htmlWe work remotely at my company. I personally bounce between my apartment, my gym, and coffee shops in the neighborhood when I am not meeting with clients. When it comes to coffee shops, Starbucks is the go-to because the Internet connection there is far superior to other coffee places.' The problem is that the Starbucks locales in New York City have become homeless shelters. Their managers can't stop drug-addicted vagrants from taking refuge at tables right next to paying customers. Despite these surroundings, for the price of a cup of coffee you have a place to work with a great Internet connection. You just have to accept sitting near objectionable content.Thu, 30 Mar 2017 11:57:46 -0400https://www.mediapost.com/publications/article/298205/sitting-next-to-objectionable-content.htmlhttps://www.mediapost.com/publications/article/297770/the-creative-promise-of-programmatic.htmlWith more than two thirds of digital display already being spent in programmatic and growth estimates in the 20%-25% range over the next two years, it's no longer a matter of whether or not programmatic is the right thing to do. Instead, it's a matter of how to do it right. On that front, the problem is we've been leveraging programmatic as a better way to buy media, when in reality, it's a better way to create great advertising. To all the creatives eye rolling at "media is the new creative," sorry, guys (and gals): The reality is, it's true.Thu, 23 Mar 2017 14:05:42 -0400https://www.mediapost.com/publications/article/297770/the-creative-promise-of-programmatic.htmlhttps://www.mediapost.com/publications/article/297284/publishing-trends-worth-a-second-look.htmlThe world of digital publishing is constantly evolving. Trends that are hot one minute seem to be passe the next, and the industry is always looking for the next shiny new development that will help grow audience, engagement and ultimately increase sales. Here are a few trends I'm currently keeping an eye on that I believe will stick around for the long term.Thu, 16 Mar 2017 13:49:49 -0400https://www.mediapost.com/publications/article/297284/publishing-trends-worth-a-second-look.htmlhttps://www.mediapost.com/publications/article/296786/may-i-speak-freely-and-directly.htmlMy discomfort with programmatic is driven by its similarities with the business model of legacy ad networks. The former was built on the premise of mistruths and arbitraging. By definition, arbitraging means someone is overpaying, someone else is underpaid, and the guy in the middle is overselling. Ad networks did this by using premium publisher logos to sell ad buys and then used garbage inventory from inferior Web sites to fulfill them.Thu, 09 Mar 2017 12:02:25 -0500https://www.mediapost.com/publications/article/296786/may-i-speak-freely-and-directly.htmlhttps://www.mediapost.com/publications/article/295797/does-facebook-have-its-back-against-the-wall-of.htmlMany have repeatedly warned of the imminent demise of Facebook - whether as a social media network, media company or ad-tech firm. However, time and again, these naysayers have been proven wrong. Whether you love him or hate him, Mark Zuckerberg continues to steer a company that has become a chameleon in what I call our "neo-media" world.Thu, 23 Feb 2017 11:55:11 -0500https://www.mediapost.com/publications/article/295797/does-facebook-have-its-back-against-the-wall-of.htmlhttps://www.mediapost.com/publications/article/295311/managing-direct-sales-in-a-programmatic-world.htmlIt's no longer feasible to be a premium online publisher without a programmatic offering. The mistake, however, is an over-reliance on private marketplace or open exchange revenue to be successful. Direct-ad deals sold are your "Tom Brady" -- they march you toward your quarterly goal line. Programmatic is your kicker.Thu, 16 Feb 2017 11:33:27 -0500https://www.mediapost.com/publications/article/295311/managing-direct-sales-in-a-programmatic-world.htmlhttps://www.mediapost.com/publications/article/294954/programmatic-is-problematic-even-when-it-works.htmlThe problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug.Fri, 10 Feb 2017 15:28:36 -0500https://www.mediapost.com/publications/article/294954/programmatic-is-problematic-even-when-it-works.htmlhttps://www.mediapost.com/publications/article/293738/an-axios-of-hope.htmlNow is the time for publishers to figure out what they need to stop doing. There is structural damage that needs to be fixed if this business wants to remain standing. Publishers need to rebuild their entire sites from the ground up. If the idea of starting from scratch sounds impossible, or you wouldn't know where to start, there is a new publishing ray of hope to follow: Axios.com.Thu, 26 Jan 2017 11:49:48 -0500https://www.mediapost.com/publications/article/293738/an-axios-of-hope.htmlhttps://www.mediapost.com/publications/article/292795/in-a-world-of-fake-news-is-advertising-now-more-t.html"Congress shall make no law... abridging the freedom of speech, or of the press." Those words are part of the foundation on which this country was built, what defines us as Americans. But that was before social media gave all citizens the ability to send their words out to millions just by clicking a button. Our founding fathers wanted a country where people had the right to question their government. A free press was critical in ensuring that. But a free press has led us to a world of fake news, where that right extends to allowing citizens to say whatever, whenever. That leaves us to grapple with the consequences of these decisions - notably, how should we address the issue of fake news?Thu, 12 Jan 2017 11:49:54 -0500https://www.mediapost.com/publications/article/292795/in-a-world-of-fake-news-is-advertising-now-more-t.htmlhttps://www.mediapost.com/publications/article/292304/new-year-same-iab-interactive-advertising-bull.htmlIt's a new year, and the Interactive Advertising Bureau is churning out the same old BS: "Digital Ad Market Soars 20% in Q3, Approaches $18 Billion"Thu, 05 Jan 2017 13:47:28 -0500https://www.mediapost.com/publications/article/292304/new-year-same-iab-interactive-advertising-bull.htmlhttps://www.mediapost.com/publications/article/291215/whats-in-store-for-2017-four-bold-predictions-fo.htmlIt's been an exciting and dynamic year in the sports world. We saw the Chicago Cubs win their first World Series since 1908, LeBron bring home a championship to Cleveland, the drama of the Rio Olympics and the Rams' return to Los Angeles. Alongside all of these industry highlights, the sports media world continued to adapt, as digital evolves and new players like eSports emerge as perhaps the next major "league." Here are four areas I'm watching for this coming year:Thu, 15 Dec 2016 22:46:13 -0500https://www.mediapost.com/publications/article/291215/whats-in-store-for-2017-four-bold-predictions-fo.htmlhttps://www.mediapost.com/publications/article/290667/programmatic-tv-ad-buying-will-never-work.htmlFirst, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher working" was primarily defined by how many people consumed the content a publisher produced in any media, and the depth of this consumption. The beauty of this old-media definition of working was the proper alignment of incentives. Whether you were a publisher or an advertiser, investing in better content produced deeper connections with consumers. As a result, publishers made more money, and advertisers felt better about spending it. When new-media publishers arrived, driven by the frenzy of venture capital dollars, these publishers agreed to deliver unrealistic ad revenue goals despite having no established record of "working."Thu, 08 Dec 2016 13:11:08 -0500https://www.mediapost.com/publications/article/290667/programmatic-tv-ad-buying-will-never-work.htmlhttps://www.mediapost.com/publications/article/290128/programmatic-is-problematic-even-when-it-works.htmlThe problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug.Thu, 01 Dec 2016 11:39:06 -0500https://www.mediapost.com/publications/article/290128/programmatic-is-problematic-even-when-it-works.htmlhttps://www.mediapost.com/publications/article/289653/the-natives-are-restless.htmlIn my last column, I shared some proof points to demonstrate the positive impact of native advertising. These were met with not only skepticism and doubt but downright anger. Most of the dissension was centered around the issue of deception.Tue, 22 Nov 2016 19:56:29 -0500https://www.mediapost.com/publications/article/289653/the-natives-are-restless.htmlhttps://www.mediapost.com/publications/article/289317/hyper-telling-of-sports-the-next-frontier-for-imm.htmlSocial storytelling has been a buzzword in the digital landscape for some time now. The rise of social has enabled publishers and brands to deliver authentic stories at the speed that social necessitates. But why "tell" stories when, through collaboration, we can actually enable users to participate in real, engaging content that puts them smack in the middle of the story itself?Thu, 17 Nov 2016 12:30:49 -0500https://www.mediapost.com/publications/article/289317/hyper-telling-of-sports-the-next-frontier-for-imm.htmlhttps://www.mediapost.com/publications/article/288773/what-i-missed-about-facebook.htmlNo one will confuse me with Brian Wieser or Peter Stabler, but I can pick successful digital media companies because I live in this space and understand how ads get sold day-to-day and quarter-to-quarter. The company I totally swung and missed on, however, was Facebook.Thu, 10 Nov 2016 10:30:07 -0500https://www.mediapost.com/publications/article/288773/what-i-missed-about-facebook.htmlhttps://www.mediapost.com/publications/article/288351/why-native-advertising-is-great-advertising.htmlOne of the hottest debates in media today is centered on native advertising. As an advertising professor at the S.I. Newhouse School of Public Communications, I sit in the middle of that debate. With advertising and public relations professors on one side and journalists on the other, it's clear that everyone has their version of the facts. In an effort to rise above the American political discourse, I'll put forth the top five reasons why native advertising is the best thing to happen to the media industry now and for the future.Fri, 04 Nov 2016 11:15:01 -0400https://www.mediapost.com/publications/article/288351/why-native-advertising-is-great-advertising.htmlhttps://www.mediapost.com/publications/article/287335/the-greatest-native-advertising-campaign-of-all-ti.htmlDonald Trump's run for president may be the most brilliant native ad campaign of all time.Fri, 21 Oct 2016 10:40:41 -0400https://www.mediapost.com/publications/article/287335/the-greatest-native-advertising-campaign-of-all-ti.htmlhttps://www.mediapost.com/publications/article/286819/the-fine-line-between-sponsored-content-advertis.htmlThe rise of sponsored content has been in the news a lot lately, with big brands like Unilever and Goldman Sachs announcing the creation of their own in-house content studios. Marketers understand that the way people interact with advertising has changed, especially in a world where the use of ad-blocking technology continues to rise, and that consumers are more apt to proactively seek out interesting content than to click on irrelevant advertising. Most sponsored content, however, is currently masking pure advertising as editorial or even worse, using editorial, in-stream positioning to deliver off-message advertising. That being said, when done right, contextual, sponsored content and even native content can be the most effective advertising on the page. So how do we maintain the trust of our audience as publishers, but also create new uncharted ground, to deliver un-blockable and relevant, in-feed brand messaging?Thu, 13 Oct 2016 16:50:34 -0400https://www.mediapost.com/publications/article/286819/the-fine-line-between-sponsored-content-advertis.html