MediaPost.com: mobile

adCenter Refines Mobile Targeting, Campaigns

Fri, 03 Feb 2012 18:05:00 -0500

Yahoo and Microsoft Thursday announced a trio of updates to Microsoft's adCenter that included more refined targeting on mobile devices.

Mobile Advertisers Score Touch-Screen Touchdown

Fri, 03 Feb 2012 17:58:36 -0500

With all its amazing "hoopla" and extravagance, the Super Bowl is a great example of how informed marketers are grabbing the eyeballs that TV previously owned. A Harris Interactive survey found that 60% of mobile phone users plan to use and view their phone while watching the game.

Nexage Hits 100B Ad Requests

Fri, 03 Feb 2012 14:27:44 -0500

Mobile ad exchange Nexage said its platform has surpassed 100 billion ad requests, according to blog post today. In December, the company also launched a private real-time bidding (RTB) marketplace aimed at premium publishers that allows users to set dynamic price floors and optimize performance and preview placements for brand safety.

“This 100 billion threshold has meaning in a market that is growing and rapidly maturing; in a market where liquidity is the life-blood of our customers’ business. Most importantly, 100 billion is an outcome of our customers’ trust in us to drive their business forward,” stated the company post.

Nexage has also struck deals to power RTB for mobile ad inventory for partners including demand-side platform Turn and TubeMogul's video-focused PlayTime DSP.

VivaKi's Hecht Excited About Mobile's Dimensions

Fri, 03 Feb 2012 12:34:00 -0500

In August, VivaKi's Nerve Center launched a new "lane" focused on tablets as part of its Pool initiative to develop new digital ad formats. Chief Curt Hecht, now based in Paris, who is leading Publicis Groupe's R&D center, sounds off on table efforts and mobile marketing.

Mobile Marketing Evolves Beyond Banners -- To Games

Fri, 03 Feb 2012 12:28:04 -0500

What will exceed $1 billion in 2015? If you said mobile advertising revenue, you would be right. And of this cool $1 billion earned, mobile games will account for 17.4%, or $269 million. To put the number into perspective, that's about how much the 2011 award-winning "Batman: Arkham Asylum" earned at launch -- at $60 a pop. But unlike traditional video games, mobile games appeal to both men and women, young and old. Therefore, they pique interest from brands that normally wouldn't advertise in-game, let alone near them.

Tablet Owners: More e-Commerce In Digital Magazines

Fri, 03 Feb 2012 12:15:00 -0500

72% of tablet owners who read digital magazines on their devices in the last 30 days said they would prefer all digital magazines to be formatted in the same way, according to the iPanel results. 70% of tablet owners who read digital magazines on their devices said they would like to be able to buy items simply by clicking on ads in the digital magazines.

Hipcricket Named "Mobile Marketing & Advertising Agency of the...

Fri, 03 Feb 2012 11:09:52 -0500

Home >> Ad & Media Strategies >> Hipcricket Named "Mobile Marketing & Advertising Agency of the Year" Finalist in the GSMA's Annual Global Mobile Awards Mobile World Congress 2012 KIRKLAND, Wash.

ValueClick's Mobile Advertising Unit Greystripe Announces Four...

Fri, 03 Feb 2012 11:09:52 -0500

ValueClick's Mobile Advertising Unit Greystripe Announces Four...

CorFirea & SNAP to Bring Social Networks to Mobile Commerce

Fri, 03 Feb 2012 11:09:52 -0500

Integrated mobile wallet and marketing solution will automatically place check-ins and social postings to create ties between merchants and their customers )--CorFire, the mobile commerce business of SK C&C USA and the leading provider of mobile technology solutions, and SNAP , a platform linking transactions at the merchant's POS with automated ... (more)

Hipcricket Named 'Mobile Marketing & Advertising Agency of the Year'...

Fri, 03 Feb 2012 11:09:52 -0500

Hipcricket , the one-stop mobile marketing and advertising brand owned by Augme Technologies, Inc.

MA Interactive Group Expands Presence in Chicago Mobile Marketing...