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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: mobile</title><link>https://www.mediapost.com/publications/mobile/content/</link><description>mobile</description><atom:link href="https://www.mediapost.com/publications/feeds/content/mobile/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Thu, 23 Jul 2026 20:21:45 -0400</lastBuildDate><item><title>Toyota Leads In Satisfaction, Luxury Brands Lose Their Edge</title><link>https://www.mediapost.com/publications/article/416777/</link><description>The study, which features rankings and performance trends, examines how changing consumer expectations are reshaping customer satisfaction across the auto industry.</description><pubDate>Thu, 23 Jul 2026 20:21:45 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416777/</guid></item><item><title>Carlsberg Revives Former Tagline For Summer Campaign</title><link>https://www.mediapost.com/publications/article/416740/</link><description>In "If Carlsberg Did Football Ads" OOH, the brand turned billboards into goal posters: actual physical goals that inspire spontaneous street football games.</description><pubDate>Wed, 22 Jul 2026 16:03:19 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416740/</guid></item><item><title>Even With High Debt And Low Savings, Parents Won&amp;#x27;t Skimp On BTS</title><link>https://www.mediapost.com/publications/article/416715/</link><description>Rather than cutting back on kids' needs, parents are skipping other purchases, working overtime and borrowing more.</description><pubDate>Wed, 22 Jul 2026 11:11:30 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416715/</guid></item><item><title>Modern Media Companies: What&amp;#x27;s The Right Channel Mix?</title><link>https://www.mediapost.com/publications/article/416654/</link><description>Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix? Much depends on where they are in the broad media-platform spectrum.</description><pubDate>Tue, 21 Jul 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416654/</guid></item><item><title>X Announces Completion Of Year-Long Android App Rebuild</title><link>https://www.mediapost.com/publications/article/416673/</link><description>X has completed the rebuild of its Android app - a process that head of product Nikita Bier describes as "one of the largest engineering projects" the company has undergone since Elon Musk took over
Twitter in 2022.</description><pubDate>Mon, 20 Jul 2026 19:32:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416673/</guid></item><item><title>Roblox Wants Us To Make Prompt-Generated Games</title><link>https://www.mediapost.com/publications/article/416631/</link><description>Roblox has announced "Build," a new tab in which creators can develop mobile-first games with the help of agentic tools.</description><pubDate>Fri, 17 Jul 2026 14:50:16 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416631/</guid></item><item><title>Netflix Turns Monopoly Into Reality TV Show</title><link>https://www.mediapost.com/publications/article/416575/</link><description>Casting has begun for the life-size adaptation of the classic real estate game that will feature 12 players and premiere in fall 2027.</description><pubDate>Wed, 15 Jul 2026 18:10:50 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416575/</guid></item><item><title>Meta Battles Android Users Over &amp;#x27;Secret&amp;#x27; Tracking</title><link>https://www.mediapost.com/publications/article/416564/</link><description>"Plaintiffs consented to the very matching they now complain about," Meta writes in a motion seeking dismissal of a privacy lawsuit.</description><pubDate>Wed, 15 Jul 2026 16:01:45 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416564/</guid></item><item><title>Are AI Overviews Stealing Your Clicks?</title><link>https://www.mediapost.com/publications/article/416418/</link><description>NP Digital's SVP, Head of Earned Media writes, "AI overviews are changing the way discovery works, giving searchers quick access to information, but also reducing click-through rates, especially for
extensive, research-heavy searches."</description><pubDate>Tue, 14 Jul 2026 14:00:12 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416418/</guid></item><item><title>Advertisers Cannot Ignore The Disappearing AI Browser</title><link>https://www.mediapost.com/publications/article/416470/</link><description>Anthropic's AI engine Claude is the latest to change how a browser works. The company now has a built-in "sandbox" browser for its desktop Claude Code app, an agentic coding tool.</description><pubDate>Mon, 13 Jul 2026 09:45:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416470/</guid></item><item><title>Report: Loyalty Programs Are QSRs&amp;#x27; Primary Growth Engine</title><link>https://www.mediapost.com/publications/article/416464/</link><description>Last year marks one of the first times loyalty members actually outspent anonymous customers, averaging $15.08 per visit versus $14.82 for non-members.</description><pubDate>Fri, 10 Jul 2026 15:51:46 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416464/</guid></item><item><title>IAB Talks New Video Standards: Complex, Simple Or Otherwise?</title><link>https://www.mediapost.com/publications/article/416421/</link><description>The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, "skip-enabled" functions and the type of  ad formats on that platform.</description><pubDate>Fri, 10 Jul 2026 08:28:05 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416421/</guid></item><item><title>Zynga Partnership Aims To Bridge Gap Between Advertisers, Game Developers</title><link>https://www.mediapost.com/publications/article/416430/</link><description>The partnership with SSP PubMatic leverages programmatic ad tech to create a pathway between advertisers and the broad mobile gaming community, backed by an array of measurement and ad-buying tools.</description><pubDate>Thu, 09 Jul 2026 16:29:21 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416430/</guid></item><item><title>IAB Updates Video Definitions, Seeks Input</title><link>https://www.mediapost.com/publications/article/416416/</link><description>The IAB has released its Redefining Media Types Standard for public comment, with the goal to define descriptions for digital video products and their associated ad formats that will help define the
standard, including CTV, online video, social video, FAST, video podcasting, and retail video.</description><pubDate>Thu, 09 Jul 2026 13:42:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416416/</guid></item><item><title>Live Sports Continues To Drive Streaming Consumer Bundle, Viewing Changes</title><link>https://www.mediapost.com/publications/article/416412/</link><description>A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle.</description><pubDate>Thu, 09 Jul 2026 12:25:22 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416412/</guid></item><item><title>M+C Saatchi NA Names Bacchus To Lead New Entertainment Practice</title><link>https://www.mediapost.com/publications/article/416399/</link><description>Bacchus is based in Los Angeles and will report to Derek Goode, Managing Director, M+C Saatchi Sport+Entertainment.</description><pubDate>Wed, 08 Jul 2026 17:48:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416399/</guid></item><item><title>DuckDuckGo Browser Can Now Block All YouTube Video Ads</title><link>https://www.mediapost.com/publications/article/416389/</link><description>DuckDuckGo, known for its attention-grabbing ads running across YouTube and streaming TV, will now enable users to block YouTube video ads in its browser.</description><pubDate>Wed, 08 Jul 2026 16:22:38 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416389/</guid></item><item><title>Will Ace Hardwire RedVest Into An AI Retail Media Network?</title><link>https://www.mediapost.com/publications/article/416376/</link><description>Ace Hardware advertisers can now manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major retail media networks following an integration with a commerce  network.</description><pubDate>Wed, 08 Jul 2026 13:57:18 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416376/</guid></item><item><title>United Airlines Must Face Suit Over Windowless &amp;#x27;Window&amp;#x27; Seats</title><link>https://www.mediapost.com/publications/article/416368/</link><description>Federal judge rejected United's bid to dismiss suit by passengers claiming they paid extra money to sit in so-called window seats with no outside views.</description><pubDate>Tue, 07 Jul 2026 18:08:56 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416368/</guid></item><item><title>SCOTUS Allows Texas To Enforce App Store Restrictions</title><link>https://www.mediapost.com/publications/article/416321/</link><description>The Supreme Court on Tuesday rejected emergency requests to immediately pause a Texas law requiring Google and Apple to verify users' ages and prevent minors under 18 from downloading apps or making
in-app purchases without parental consent.</description><pubDate>Mon, 06 Jul 2026 15:01:35 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416321/</guid></item><item><title>People Have &amp;#x27;Reasonable Expectation&amp;#x27; Of Location Privacy, SCOTUS Says</title><link>https://www.mediapost.com/publications/article/416186/</link><description>"Location History resembles other private materials - think of emails, documents, photographs, or calendars - that even if stored on Google's servers, a user reasonably views as his own," Justice
Elena Kagan wrote.</description><pubDate>Mon, 29 Jun 2026 16:37:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416186/</guid></item><item><title>Tech Group: Texas App Restrictions Are &amp;#x27;Full-Scale Assault&amp;#x27; On First Amendment</title><link>https://www.mediapost.com/publications/article/416106/</link><description>The Texas App Store Accountability Act is a "full-scale, first-of-its-kind assault on the First Amendment," the Computer &amp; Communications Industry Association said in papers filed late Wednesday with
the Supreme Court.</description><pubDate>Thu, 25 Jun 2026 15:56:20 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416106/</guid></item><item><title>U.K. Plans Ban Of Social Media Platforms For All Teens Under 16</title><link>https://www.mediapost.com/publications/article/415805/</link><description>The U.K. plans to ban all teens in the region under 16 from access to Snapchat, TikTok, YouTube, Instagram, Facebook and X, as well as select game platforms and livestreaming apps.</description><pubDate>Mon, 15 Jun 2026 15:52:21 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415805/</guid></item><item><title>Meta Seeks To Appeal Ruling In Battle Over Mobile Tracking</title><link>https://www.mediapost.com/publications/article/415733/</link><description>Meta wants to immediately appeal a decision requiring it to face claims by Android users who said they were secretly tracked on mobile websites.</description><pubDate>Thu, 11 Jun 2026 16:03:25 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415733/</guid></item><item><title>Apple Seeks To Convince Advertisers It Has Advanced Agentic Capabilities</title><link>https://www.mediapost.com/publications/article/415594/</link><description>Just ahead of its WWDC26 event, Apple is expected to showcase its AI agentic opportunities, seeking to convince advertisers it has what it takes.</description><pubDate>Fri, 05 Jun 2026 15:52:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415594/</guid></item></channel></rss>