https://www.mediapost.com/publications/mobile/content/mobileen-usFri, 18 Sep 2026 14:47:00 -0400https://www.mediapost.com/publications/article/418125/When a brand's ads look AI-made, many consumers say they lose trust in it.Fri, 18 Sep 2026 14:47:00 -0400https://www.mediapost.com/publications/article/418125/https://www.mediapost.com/publications/article/418109/'OpenAI Sponsored Agents' launched earlier this week with new integrations, with HubSpot the first CRM integration. The updates represent the next step in automation and building OpenAI's AI-based advertising platform, making the ads a part of the conversation with brands.Fri, 18 Sep 2026 12:22:03 -0400https://www.mediapost.com/publications/article/418109/https://www.mediapost.com/publications/article/418091/Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding its measurement offering.Thu, 17 Sep 2026 15:40:57 -0400https://www.mediapost.com/publications/article/418091/https://www.mediapost.com/publications/article/418079/The three circles, representing lenses, light and refraction, center decision-making.Thu, 17 Sep 2026 11:00:00 -0400https://www.mediapost.com/publications/article/418079/https://www.mediapost.com/publications/article/418057/To protect voter trust, ad transparency cannot be a final legal review. It must be built into the technology stack from day one.Wed, 16 Sep 2026 15:28:15 -0400https://www.mediapost.com/publications/article/418057/https://www.mediapost.com/publications/article/417993/The tools, built into the existing Chrome User Experience Report framework, are geared toward helping paid-for media teams that buy and help advertisers to evaluate audience ad-load experiences.Wed, 16 Sep 2026 09:22:51 -0400https://www.mediapost.com/publications/article/417993/https://www.mediapost.com/publications/article/418022/Meta is investing further in creator marketing and live streaming. As part of IAB's newfound global creator week, the tech giant announced the launch of its 'Creator Marketing Hub' and the rollout of live video ads on Instagram.Tue, 15 Sep 2026 17:45:25 -0400https://www.mediapost.com/publications/article/418022/https://www.mediapost.com/publications/article/418016/In a new campaign, "Couples Therapy" star Dr. Orna helps people learn to say, "It's not you. It's your iPhone."Tue, 15 Sep 2026 15:28:50 -0400https://www.mediapost.com/publications/article/418016/https://www.mediapost.com/publications/article/418011/The package consists of Prime Video and niche streaming platforms - AMC+, BritBox, MGM+, PBS Masterpiece and Starz - for $29.99 a month, offering a savings of nearly 39% vs. subscribing to each service individually.Tue, 15 Sep 2026 14:02:51 -0400https://www.mediapost.com/publications/article/418011/https://www.mediapost.com/publications/article/417994/Despite the call for a slowdown of AI development from Anthropic CEO Dario Amodei and other tech CEOs, retailers like Chewy are preparing for an agentic future.Tue, 15 Sep 2026 11:28:20 -0400https://www.mediapost.com/publications/article/417994/https://www.mediapost.com/publications/article/417953/People may resent the hours lost to feeds, alerts and messages, but they continue reaching for the glowing rectangle with the devotion once reserved for family, faith and the television remote.Mon, 14 Sep 2026 15:21:04 -0400https://www.mediapost.com/publications/article/417953/https://www.mediapost.com/publications/article/417734/The account consolidates marketing duties in one agency.Fri, 11 Sep 2026 11:00:00 -0400https://www.mediapost.com/publications/article/417734/https://www.mediapost.com/publications/article/417816/"Fandom is diffused across multiple kinds of media and content," says Hub Entertainment ResearchFri, 11 Sep 2026 08:32:32 -0400https://www.mediapost.com/publications/article/417816/https://www.mediapost.com/publications/article/417787/Through the integration, Amazon Ads will enable advertisers like Delta Vacations to engage with customers who may be looking to explore products, compare choices, and make decisions on ChatGPT.Thu, 10 Sep 2026 18:09:52 -0400https://www.mediapost.com/publications/article/417787/https://www.mediapost.com/publications/article/417804/Constant Contact offers its clients a connector to Anthropic's AI assistant.Thu, 10 Sep 2026 16:28:22 -0400https://www.mediapost.com/publications/article/417804/https://www.mediapost.com/publications/article/417781/Autonomous functions will become the operating model, as generative AI gives brands an opt-out from browser cookies in this rewired world. The tech transition is a way for brands to gain better targeting options from advertising and marks a transition from digital to agentic commerce.Thu, 10 Sep 2026 11:48:09 -0400https://www.mediapost.com/publications/article/417781/https://www.mediapost.com/publications/article/417768/YouTube is expanding its "Watch With" test, allowing content creators to tap a "React Live" button to broadcast reactions alongside eligible livestreams.Wed, 09 Sep 2026 16:41:05 -0400https://www.mediapost.com/publications/article/417768/https://www.mediapost.com/publications/article/417754/Google has added a live NFL game feed to search, allowing fans and spectators to follow along with game developments as they unfold on the field.Wed, 09 Sep 2026 14:35:21 -0400https://www.mediapost.com/publications/article/417754/https://www.mediapost.com/publications/article/417737/The Internet personality, dressed in a red leather KFC outfit, thinks he's following instructions by working "on" a hot ranch, instead of promoting one.Tue, 08 Sep 2026 17:13:43 -0400https://www.mediapost.com/publications/article/417737/https://www.mediapost.com/publications/article/417723/The goal of the new Email Marketing Audit is to "help illuminate blind spots," Listrak says.Tue, 08 Sep 2026 12:46:31 -0400https://www.mediapost.com/publications/article/417723/https://www.mediapost.com/publications/article/417650/At a time when marketers seem transfixed on the "visibility" their brands have with AI, Comscore is taking the next step: analyzing how it is changing the way humans engage with brands.Thu, 03 Sep 2026 09:21:19 -0400https://www.mediapost.com/publications/article/417650/https://www.mediapost.com/publications/article/417605/Snap has expanded the beta version of its recently launched attribution model to boost campaign engagement for app advertisers by connecting Snap Ads insights to mobile measurement partners for a deeper understanding of overall ad performance.Tue, 01 Sep 2026 14:36:12 -0400https://www.mediapost.com/publications/article/417605/https://www.mediapost.com/publications/article/417572/"Google took a shot at trial, and it lost," U.S. District Court Judge Richard Seeborg said.Mon, 31 Aug 2026 14:07:24 -0400https://www.mediapost.com/publications/article/417572/https://www.mediapost.com/publications/article/417504/Taco Bell was chosen the best brand rated on such criteria as order accuracy, food quality comparable to in-store purchases, and food served at the correct temperature.Thu, 27 Aug 2026 13:26:06 -0400https://www.mediapost.com/publications/article/417504/https://www.mediapost.com/publications/article/417233/YouTube is expanding its "Ask YouTube" chatbot feature to all users in the U.S., inviting consumers to utilize conversational insights on their smartphones.Thu, 13 Aug 2026 13:54:30 -0400https://www.mediapost.com/publications/article/417233/