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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: mobile</title><link>https://www.mediapost.com/publications/mobile/content/</link><description>mobile</description><atom:link href="https://www.mediapost.com/publications/feeds/content/mobile/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Mon, 20 Apr 2026 16:31:55 -0400</lastBuildDate><item><title>Pizza Meets AI: Little Caesars Rolls Out New ChatGPT Feature</title><link>https://www.mediapost.com/publications/article/414446/</link><description>Orders can be personalized through the app's recommendations, by dietary needs or budget constraints, and/or need to order in a hurry,</description><pubDate>Mon, 20 Apr 2026 16:31:55 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414446/</guid></item><item><title>TikTok&amp;#39;s Emerging Ad Formats Now Covered By Zefr</title><link>https://www.mediapost.com/publications/article/414445/</link><description>TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - including Zefr, which is extending its services to TikTok's newest ad environments.</description><pubDate>Mon, 20 Apr 2026 15:42:01 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414445/</guid></item><item><title>KDPOne, Green Mountain Coffee Launch New Ambassador, &amp;#39;Good&amp;#39; Taste</title><link>https://www.mediapost.com/publications/article/414416/</link><description>Brewce, the brand's goat, explains the effort behind the smooth taste.</description><pubDate>Mon, 20 Apr 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414416/</guid></item><item><title>Meta Redesigns Threads Website, Tests DMs &amp;amp; Shortcuts</title><link>https://www.mediapost.com/publications/article/414405/</link><description>Overall, Threads' upcoming web layout is more detailed than its current appearance, with written labels under the left-side navigation options, including the For You feed, the New thread composition
tab, Search, Notifications, and Profile.</description><pubDate>Fri, 17 Apr 2026 15:09:12 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414405/</guid></item><item><title>With &amp;#39;The Mandalorian &amp;amp; Grogu,&amp;#39; Archer Meats Finds Its Big-Deal Moment</title><link>https://www.mediapost.com/publications/article/414392/</link><description>The snack brand hopes its Disney tie-in will enchant hungry young fans -- and close an awareness gap.</description><pubDate>Fri, 17 Apr 2026 12:14:56 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414392/</guid></item><item><title>Starbucks Invites Orders Via ChatGPT Partnership</title><link>https://www.mediapost.com/publications/article/414395/</link><description>Prompts can focus on nutrition or get whimsical, with users saying, "Recommend a drink that matches the vibe of my outfit."</description><pubDate>Fri, 17 Apr 2026 12:02:07 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414395/</guid></item><item><title>YouTube Lets Users Remove Shorts From Its Home Feed Via Timer Setting</title><link>https://www.mediapost.com/publications/article/414369/</link><description>YouTube now allows users to cut out its most popular media format - Shorts - from their app feed.</description><pubDate>Thu, 16 Apr 2026 15:56:32 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414369/</guid></item><item><title>What Barbie Learned From Her First Trip To Coachella</title><link>https://www.mediapost.com/publications/article/414364/</link><description>The brand hopes its festival marketing strategy can help the toy brand reignite Gen Z fandom.</description><pubDate>Thu, 16 Apr 2026 13:32:39 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414364/</guid></item><item><title>Amazon Ads Donates Framework To Improve Ad Bidstreams</title><link>https://www.mediapost.com/publications/article/414324/</link><description>The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend.</description><pubDate>Wed, 15 Apr 2026 10:31:18 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414324/</guid></item><item><title>Amazon, Roku Maintain Strong Streaming Positions</title><link>https://www.mediapost.com/publications/article/414258/</link><description>Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.</description><pubDate>Wed, 15 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414258/</guid></item><item><title>Alabama Lawmakers Pass Privacy Bill Opposed By Advocates</title><link>https://www.mediapost.com/publications/article/414306/</link><description>Alabama lawmakers have passed a privacy bill that gives state residents some control over personal data, but doesn't give consumers the right to opt out of common forms of behavioral ad targeting.</description><pubDate>Tue, 14 Apr 2026 15:47:29 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414306/</guid></item><item><title>TiVo Builds Performance Data Play From Home To Car</title><link>https://www.mediapost.com/publications/article/414244/</link><description>TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic  viewership data across
screens helps brands find audiences they were not currently reaching.</description><pubDate>Mon, 13 Apr 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414244/</guid></item><item><title>AT&amp;amp;T, Verizon Press SCOTUS To Nix Privacy Fines</title><link>https://www.mediapost.com/publications/article/414241/</link><description>The carriers say they had the right to a trial by jury before being fined by the FCC.</description><pubDate>Fri, 10 Apr 2026 17:07:01 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414241/</guid></item><item><title>Gmail Defense: Email Service Explains How It Is Protecting Privacy</title><link>https://www.mediapost.com/publications/article/414231/</link><description>Gmail has made its end-to-end encryption available to Android and iOS. And it says that Gemini is no threat to email privacy.</description><pubDate>Fri, 10 Apr 2026 12:56:22 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414231/</guid></item><item><title>Local Ad Spend Forecast Revised To +8.1% This Year</title><link>https://www.mediapost.com/publications/article/414221/</link><description>Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming
from political advertising.</description><pubDate>Fri, 10 Apr 2026 11:10:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414221/</guid></item><item><title>Search Fills Gaps For AI Chat Queries</title><link>https://www.mediapost.com/publications/article/414195/</link><description>Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year.</description><pubDate>Thu, 09 Apr 2026 17:23:43 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414195/</guid></item><item><title>Netflix Launches Ad-Free &amp;#39;Playground&amp;#39; For Kids</title><link>https://www.mediapost.com/publications/article/414149/</link><description>From 2023 to 2025, Netflix says, the four most-watched shows and six of the top 10 titles on its platform were kids' program titles.</description><pubDate>Tue, 07 Apr 2026 22:06:22 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414149/</guid></item><item><title>Brave&amp;#39;s New World: Less Data, More Agentic</title><link>https://www.mediapost.com/publications/article/414024/</link><description>The Internet is on the cusp of being rewritten based on agentic services.</description><pubDate>Mon, 06 Apr 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414024/</guid></item><item><title>TikTok Gamifies DMs With Emojis, Pixelated Alligators</title><link>https://www.mediapost.com/publications/article/414047/</link><description>Tok has launched a simple mobile game designed to be played casually by friends within DMs and group chats.</description><pubDate>Thu, 02 Apr 2026 16:02:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414047/</guid></item><item><title>Google To Judge: Scrap $425M Privacy Verdict</title><link>https://www.mediapost.com/publications/article/413977/</link><description>Google is again seeking to reverse a jury verdict requiring the company to pay $425 million for allegedly violating mobile users' privacy.</description><pubDate>Tue, 31 Mar 2026 15:19:38 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413977/</guid></item><item><title>Nearly 80% Of Businesses Struggle To Measure AI Search Impact</title><link>https://www.mediapost.com/publications/article/413865/</link><description>In 2025, 26% of companies received more than half their traffic from AI search - and 49% expect to reach that mark by late 2026, according to findings released today.</description><pubDate>Thu, 26 Mar 2026 14:00:45 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413865/</guid></item><item><title>Meta To Rely More Heavily On AI For Content Moderation</title><link>https://www.mediapost.com/publications/article/413623/</link><description>Meta plans to deploy more advanced AI systems across its family of apps that will reduce the tech giant's reliance on third-party vendors for content moderation.</description><pubDate>Thu, 19 Mar 2026 15:37:02 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413623/</guid></item><item><title>Meta Payout Program Aims To Lure More Creators To Facebook</title><link>https://www.mediapost.com/publications/article/413590/</link><description>To persuade more creators to focus on Facebook, the platform announced a "Creator Fast Track" program designed to help creators grow their audience and increase monetization from short-form videos.</description><pubDate>Wed, 18 Mar 2026 15:37:50 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413590/</guid></item><item><title>BuzzFeed Looks To Avoid Bankruptcy With Anti-Slop AI Apps</title><link>https://www.mediapost.com/publications/article/413561/</link><description>BuzzFeed is launching "Branch Office," an initiative made up of AI-powered mobile apps designed to connect people and offset the buildup of AI "slop" content, while potentially saving the media
company from imminent bankruptcy.</description><pubDate>Tue, 17 Mar 2026 17:16:43 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413561/</guid></item><item><title>Microdramas: Can They Turn The Tables - And Living Room Screens?</title><link>https://www.mediapost.com/publications/article/413474/</link><description>Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.</description><pubDate>Mon, 16 Mar 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413474/</guid></item></channel></rss>