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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost.com: mobile</title><link>https://www.mediapost.com/publications/mobile/content/</link><description>mobile</description><atom:link href="https://www.mediapost.com/publications/feeds/content/mobile/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Thu, 04 Jun 2026 13:00:52 -0400</lastBuildDate><item><title>Pride And Prejudice And Polling: Gallup Finds America&amp;#39;s LGBTQ Attitudes Cooling Off</title><link>https://www.mediapost.com/publications/article/415555/</link><description>Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized.</description><pubDate>Thu, 04 Jun 2026 13:00:52 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415555/</guid></item><item><title>TikTok U.S. Launches Separate App To Highlight Cultural Moments</title><link>https://www.mediapost.com/publications/article/415533/</link><description>As it prepares for the World Cup, TikTok's U.S. operation announced a stand-alone app designed to help users, creators and brands celebrate and engage with major cultural moments in real-time.</description><pubDate>Wed, 03 Jun 2026 16:03:04 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415533/</guid></item><item><title>Microsoft Rewrites How Brands Reach Audiences</title><link>https://www.mediapost.com/publications/article/415513/</link><description>Microsoft previewed a new operating system intended for internet-connected smart devices to give users remote control of AI agents in a move that will rewrite how the company helps advertisers and
brands reach audiences in ways not yet discovered or revealed.</description><pubDate>Wed, 03 Jun 2026 12:36:46 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415513/</guid></item><item><title>OOH, Experiential:  The Skip Button Doesn&amp;#39;t Work Out Here</title><link>https://www.mediapost.com/publications/article/415517/</link><description>You can't fast-forward a billboard. OOH and experiential are earning attention by being genuinely impossible to ignore. That's not a small thing.</description><pubDate>Wed, 03 Jun 2026 12:04:26 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415517/</guid></item><item><title>Privacy Watchdog Urges Lawmakers To Reject GOP Bill</title><link>https://www.mediapost.com/publications/article/415498/</link><description>The proposed Secure Act, modeled on a 2024 Kentucky law, would override more stringent state laws.</description><pubDate>Tue, 02 Jun 2026 16:26:55 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415498/</guid></item><item><title>QR Query: Consumers, Marketers Warned About &amp;#39;Quishing&amp;#39; Emails</title><link>https://www.mediapost.com/publications/article/415497/</link><description>Fox reports it received a "quishing" email from a suspected scammer.</description><pubDate>Tue, 02 Jun 2026 16:26:45 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415497/</guid></item><item><title>Don&amp;#39;t Let &amp;#39;Agentic Layers&amp;#39; Become Next Ad Dollar Sinkhole</title><link>https://www.mediapost.com/publications/article/415420/</link><description>If we let agentic middle tech sit between our budgets and the platforms without absolute transparency, we are allowing a new, higher-tech black hole.</description><pubDate>Fri, 29 May 2026 13:09:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415420/</guid></item><item><title>Most QSRs &amp;#39;Effectively Absent&amp;#39; From AI-Generated Recommendations</title><link>https://www.mediapost.com/publications/article/415393/</link><description>Uberall study found a whopping 83% of restaurant locations are "entirely invisible" in AI-generated suggestions.</description><pubDate>Thu, 28 May 2026 16:34:25 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415393/</guid></item><item><title>Amazon Expands Signals To Improve Performance</title><link>https://www.mediapost.com/publications/article/415373/</link><description>Amazon Publisher Services at its summit on Thursday introduced new capabilities to help publishers use data signals that improve an advertiser's performance across web, mobile, and streaming TV.</description><pubDate>Thu, 28 May 2026 12:14:38 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415373/</guid></item><item><title>BarkleyOKRP Promotes Jiffy Lube&amp;#39;s Car Care</title><link>https://www.mediapost.com/publications/article/415304/</link><description>The campaign reunites TJ and Pete in seven new commercials.</description><pubDate>Thu, 28 May 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415304/</guid></item><item><title>Musk&amp;#39;s SpaceX Plan: Beyond Rockets To Soaring Ad Potential</title><link>https://www.mediapost.com/publications/article/415349/</link><description>SpaceX is focusing on how it will be the parent company for X, Grok and Starlink - with a major emphasis on advertising.</description><pubDate>Thu, 28 May 2026 09:32:53 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415349/</guid></item><item><title>Meta Defeats Location Privacy Suit</title><link>https://www.mediapost.com/publications/article/415288/</link><description>A federal judge has thrown out a class-action privacy complaint claiming that Meta wrongly collected location data about Facebook users via tracking software embedded in mobile apps.</description><pubDate>Fri, 22 May 2026 12:36:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415288/</guid></item><item><title>Via Agency Partners With Tommy Harper&amp;#39;s VeYou To Develop Microdramas</title><link>https://www.mediapost.com/publications/article/415285/</link><description>Harper unveiled VeYou earlier this year and it went live in April. Harper's company Tiny Verticals produces programming for the platform.</description><pubDate>Fri, 22 May 2026 11:22:58 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415285/</guid></item><item><title>Google Rebuilds Ad Ecosystem With Agentic And Gemini</title><link>https://www.mediapost.com/publications/article/415219/</link><description>"Ask Advisor," which creates a unified experience for agentic capabilities, will roll out later this year to lead a team of expert agents across Google products, serving as an "always-on collaborator
and problem solver." Google on Wednesday also began testing a new generation of ads in AI Mode, built with technology that offers product details and guidance.</description><pubDate>Wed, 20 May 2026 12:14:10 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415219/</guid></item><item><title>Snapchat Updates Attribution, Focuses On App Advertisers</title><link>https://www.mediapost.com/publications/article/415218/</link><description>Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad partners - especially app advertisers - with additional insights surrounding
real-time user interactions.</description><pubDate>Wed, 20 May 2026 09:36:39 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415218/</guid></item><item><title>Reddit Expands First-Party Measurement</title><link>https://www.mediapost.com/publications/article/415202/</link><description>Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday.</description><pubDate>Wed, 20 May 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415202/</guid></item><item><title>Chatbot Ad IDs Share Data To Google, Microsoft, Other Analytics Providers</title><link>https://www.mediapost.com/publications/article/415142/</link><description>OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion  measurement, but what
happens to user privacy when companies begin tracking and analyzing these conversations?</description><pubDate>Mon, 18 May 2026 10:17:35 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415142/</guid></item><item><title>YouTube Strategy Is Roadmap For LinkedIn</title><link>https://www.mediapost.com/publications/article/415105/</link><description>YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026
update, but the company has its eyes firmly on artificial intelligence.</description><pubDate>Thu, 14 May 2026 16:59:03 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415105/</guid></item><item><title>Game Time: Legendary Publication Debuts Interactive Puzzles, Other Features</title><link>https://www.mediapost.com/publications/article/415107/</link><description>"Time," which offered games in the past, is now providing them to audiences at Games on Time.com.</description><pubDate>Thu, 14 May 2026 16:36:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415107/</guid></item><item><title>Google Unveils Line Of AI-Enabled Laptops</title><link>https://www.mediapost.com/publications/article/415047/</link><description>Google unveiled agentic media-buying tools at its NewFront and debuted a new line of AI-enabled laptops Tuesday. The upgrade for the AI-enabled Chromebook Plus laptop becomes the hardware foundation
for the company's agentic ecosystem.</description><pubDate>Tue, 12 May 2026 22:00:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415047/</guid></item><item><title>Meta Must Face Suit For Allegedly Tracking Android Users&amp;#39; Web Browsing</title><link>https://www.mediapost.com/publications/article/415028/</link><description>Meta must face a lawsuit alleging that it secretly tracked Android users' browsing activity on mobile websites that embedded Meta's analytics pixel, and linked that activity to users' Facebook and
Instagram profiles, a federal judge ruled Monday.</description><pubDate>Tue, 12 May 2026 12:27:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415028/</guid></item><item><title>Co-Viewing For The Big Screen: How Big A Deal Is This Now?</title><link>https://www.mediapost.com/publications/article/414836/</link><description>TV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program shows some key results for February.</description><pubDate>Wed, 06 May 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414836/</guid></item><item><title>OOF! TikTok Ads Jump &amp;#39;Out-Of-Phone&amp;#39;</title><link>https://www.mediapost.com/publications/article/414849/</link><description>"Our goal is to make TikTok ubiquitous. There are over two billion 'New Screens' outside of mobile and our goal is to be on all of them," says TikTok's Dan Page.</description><pubDate>Tue, 05 May 2026 15:18:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414849/</guid></item><item><title>Kochava Won&amp;#39;t Sell &amp;#39;Sensitive&amp;#39; Location Data Without Consent</title><link>https://www.mediapost.com/publications/article/414816/</link><description>The data broker Kochava has agreed that it won't sell or disclose especially sensitive location data without consumers' affirmative consent, in order to settle privacy charges brought  by the FTC.</description><pubDate>Mon, 04 May 2026 17:28:37 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414816/</guid></item><item><title>Dick&amp;#39;s Partners With Adobe for AI Coaches</title><link>https://www.mediapost.com/publications/article/414781/</link><description>The partnership aims to support more personalized experiences for Dick's shoppers -- whom the retailer refers to as "athletes" -- across touchpoints.</description><pubDate>Sun, 03 May 2026 14:44:38 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414781/</guid></item></channel></rss>