MediaPost.com: mobile

Most QSRs 'Effectively Absent' From AI-Generated Recommendations

Fri, 21 Aug 2026 12:36:53 -0400

Uberall study found a whopping 83% of restaurant locations are "entirely invisible" in AI-generated suggestions.

Charter/Cox Merger: More Pressure On Already Hard-Pressed Local TV?

Fri, 21 Aug 2026 10:29:12 -0400

"Cable operators are no longer reliable engines of indefinitely expanding retransmission revenue," says Tim Hanlon, founder/CEO of media consulting firm, Vertere Group.

DASH-Enhanced Nielsen Drives Reset On TV Viewing Picture

Thu, 20 Aug 2026 16:32:04 -0400

Among the non-intuitive insights about U.S. TV viewing brought to light: Only 30% of U.S. households are "streaming TV only."

Netflix Doc Tells Story Of The Brand That Became Known As Mr. T

Thu, 20 Aug 2026 09:00:00 -0400

Raised on welfare in one of Chicago's roughest neighborhoods, Mr. T came up with a brand name and image for himself that made him world famous.

Moloco Launches Partner Program To Strengthen Brand Performance, Media Buying

Tue, 18 Aug 2026 11:00:00 -0400

Founding partners include PMG, Dentsu UK&I and M+C Saatchi.

Define YouTube: Is It TV? Not Everyone Thinks So

Tue, 18 Aug 2026 10:00:00 -0400

YouTube's share of streaming TV viewing time is a big 28%, versus its streaming TV advertising share, which is 12%, according to Cross Screen Media.

Agency Feedback On Apple 'Ads On Maps' Runs Hot, Cold On Eligibility

Fri, 14 Aug 2026 13:47:12 -0400

Agencies expect the ad unit, launched Friday, will have high-performance metrics for a variety of reasons, but some are disappointed in restrictions the iPhone maker put on media buys.

OpenAI's New Revenue Officer Comes From Alphabet's Wiz

Thu, 13 Aug 2026 16:14:50 -0400

The appointment signals a move toward performance and metrics frameworks. OpenAI must improve reliance on the tracking tools it offers advertisers before more will increase their ad budgets with OpenAI.

YouTube Deploys Chatbot For Mobile Users

Thu, 13 Aug 2026 13:54:30 -0400

YouTube is expanding its "Ask YouTube" chatbot feature to all users in the U.S., inviting consumers to utilize conversational insights on their smartphones.

The Evolution Of 'Destination' Media

Wed, 12 Aug 2026 15:33:33 -0400

Reach an audience today by putting content into social feeds and videos, and making sure you have enough information out there that your content can be inserted into AI responses,

Rakuten Sees Earnings Growth From AI

Mon, 10 Aug 2026 14:16:45 -0400

In its Q2 earnings report, Rakuten reported its first net income in six years and attributed the growth to advertising and AI.

Netflix Wraps Upfront, Volume 'Nearly Doubled'

Mon, 10 Aug 2026 12:00:00 -0400

Netflix says it has "nearly doubled our ad commitments this year." In a release, Netflix President of Advertising Amy Reinhard says this was in line with expectations. She did not provide specific details on volume or pricing gains.

The Ultimate Omnichannel Experience

Mon, 10 Aug 2026 09:57:37 -0400

For all the talk of “omnichannel marketing,” sports remains the most complete, most mature expression of it —long before the term was ever applied to retail, media, or brand experience strategy.

At its core, sports seamlessly integrates physical presence, experiential intensity, and digital amplification into a single, continuous ecosystem.

It is one of the only cultural forces where these three dimensions don’t compete for attention — they reinforce one another in real time.

Start with the physical layer. Live sports remain one of the last mass gatherings at scale. NFL stadiums or NBA arenas are modern-day amphitheaters, where presence itself is part of the product. The energy is not passive consumption; it is participatory.

Fans don’t just watch — they contribute to the atmosphere, shaping momentum, emotion, and narrative in real time.

Just think about the visceral intensity of the feelings expressed during the recently completed FIFA World Cup. These fans from all over the world wore their hearts on their sleeves in ways that were inspiring and heartbreaking, depending on one’s rooting interests.

The World Cup as well as the Super Bowl scale physical experience globally, turning cities into cultural hubs and transforming match and game days into global rituals.

Then comes the experiential layer — the connective tissue between physical and digital. Sports has evolved far beyond the stadium seat or the broadcast feed.

It now includes pre-game rituals, fan festivals, brand activations, creator collaborations, and second-screen engagement.

Whether it’s walking through a sponsored activation zone outside a stadium, engaging with real-time betting data, or participating in fantasy leagues, fans are no longer passive observers. They are embedded participants in an extended ecosystem of experience.

Finally, the digital layer doesn’t just extend sports — it multiplies it. Highlights, memes, commentary, and live reactions turn every game into a distributed cultural event.

Platforms like social media, streaming services, and mobile apps ensure that moments are not confined to the broadcast—they are fragmented, reassembled, and reinterpreted across millions of digital touchpoints.

A single play in the NBA can circulate globally within seconds, becoming part of fashion discourse, music trends, or broader cultural debate.

What makes sports unique is not that it operates across these three layers, but that it unifies them into a single system. A fan may start the day engaging with pre-game content on mobile, attend the match in person or watch it on streaming, and then continue participating in digital conversation long after the final whistle. There is no linear funnel. There is only a continuous loop of engagement.

This is where sports surpasses most modern interpretations of omnichannel. In retail or media, omnichannel often describes integration across fragmented customer journeys. In sports, that integration is native. The physical event, the experiential ecosystem, and the digital narrative are not separate channels—they are expressions of the same cultural moment.

For marketers, this presents both opportunity and obligation. Opportunity, because sports offers unmatched continuity of engagement across environments. Obligation, because success requires orchestration, not isolation.

A stadium activation that doesn’t connect to digital storytelling is incomplete. A digital campaign that doesn’t reflect live fan energy is disconnected. A broadcast moment that doesn’t translate into cultural conversation is under-leveraged.

The most effective brands understand that sports is not just a media buy or a sponsorship platform — it is a living, omnichannel system where culture is continuously created, experienced, and redistributed.

In an increasingly fragmented attention economy, sports remains the rare environment where physical, experiential, and digital worlds don’t just coexist — they converge.

World Cup Fans: They Came, They Saw, They Ran Up The Bar Tab

Fri, 07 Aug 2026 10:12:34 -0400

This is what happens when millions of soccer fans descend on American cities carrying credit cards, marveling at Walmarts, discovering that a "small" soda is 32 ounces with free refills and wondering whether TSA will let them fly home with a gallon of ranch dressing.

AAF Announces This Year's Advertising Hall Of Achievement Honorees

Thu, 06 Aug 2026 17:17:13 -0400

The honor recognizes leaders age 40 and younger credited with helping to shape the future of advertising, marketing, media, and brands.

AI Driving Rising Levels Of Manipulative Ad Fraud

Thu, 06 Aug 2026 13:31:03 -0400

Mobile ad fraud has exploded, and ad industry execs are calling on Apple, Google, Microsoft and others with app stores to do more to protect brands and consumers.

Media Quality Improved, But Mobile Web Stayed Sketchy

Thu, 06 Aug 2026 12:14:10 -0400

Mobile web display accounted for 45% of all open web impressions, but generated 55% of brand suitability failures.

Walt Disney, TikTok Deal Highlights Creators

Wed, 05 Aug 2026 18:13:14 -0400

At launch, short-form videos from participating creators who opt in to the program will live on both TikTok and in Verts on Disney.

Data Double-Check: How To Verify Email Addresses And Phone Numbers

Wed, 05 Aug 2026 13:18:30 -0400

New abilities are offered by DataGroomr via its platform on Salesforce AgentExchange.

Study Finds More Than Half Of CTV Programmatic Served On Large Screens

Wed, 05 Aug 2026 08:00:00 -0400

Open programmatic streaming ad buys are roughly 18% to 19% ($6 billion to $7.5 billion) of overall CTV ad spend - around $33.1 billion to $40.4 billion, according to industry estimates.

X, Visa Launch Payments App For U.S. Subscribers

Tue, 28 Jul 2026 20:01:00 -0400

Paid X subscribers based in the U.S. now have access to "X Money," Elon Musk's stand-alone money-transferring app - another step in the development of a burgeoning "everything app" ecosystem.

X Announces Completion Of Year-Long Android App Rebuild

Mon, 20 Jul 2026 19:32:06 -0400

X has completed the rebuild of its Android app - a process that head of product Nikita Bier describes as "one of the largest engineering projects" the company has undergone since Elon Musk took over Twitter in 2022.

Roblox Wants Us To Make Prompt-Generated Games

Fri, 17 Jul 2026 14:50:16 -0400

Roblox has announced "Build," a new tab in which creators can develop mobile-first games with the help of agentic tools.

Zynga Partnership Aims To Bridge Gap Between Advertisers, Game Developers

Thu, 09 Jul 2026 16:29:21 -0400

The partnership with SSP PubMatic leverages programmatic ad tech to create a pathway between advertisers and the broad mobile gaming community, backed by an array of measurement and ad-buying tools.

People Have 'Reasonable Expectation' Of Location Privacy, SCOTUS Says

Mon, 29 Jun 2026 16:37:06 -0400

"Location History resembles other private materials - think of emails, documents, photographs, or calendars - that even if stored on Google's servers, a user reasonably views as his own," Justice Elena Kagan wrote.