https://www.mediapost.com/publications/mobile/content/mobileen-usTue, 12 May 2026 22:00:40 -0400https://www.mediapost.com/publications/article/415047/Google unveiled agentic media-buying tools at its NewFront, and on Tuesday debuted a new line of AI-enabled laptops. The upgrade for the AI-enabled Chromebook Plus laptop becomes the hardware foundation for the company's agentic ecosystem.Tue, 12 May 2026 22:00:40 -0400https://www.mediapost.com/publications/article/415047/https://www.mediapost.com/publications/article/415033/As operating systems evolve, Google demonstrates that by changing the mobile OS to an agentic environment, user online actions can lead more often to conversions by automating commerce.Tue, 12 May 2026 15:59:56 -0400https://www.mediapost.com/publications/article/415033/https://www.mediapost.com/publications/article/415028/Meta must face a lawsuit alleging that it secretly tracked Android users' browsing activity on mobile websites that embedded Meta's analytics pixel, and linked that activity to users' Facebook and Instagram profiles, a federal judge ruled Monday.Tue, 12 May 2026 12:27:34 -0400https://www.mediapost.com/publications/article/415028/https://www.mediapost.com/publications/article/414998/Cascarina will focus on the agency's AI capabilities and lead the creative team.Tue, 12 May 2026 11:00:00 -0400https://www.mediapost.com/publications/article/414998/https://www.mediapost.com/publications/article/414941/Google's entire ecosystem is designed to maximize lifetime value by keeping users engaged, tracked and neatly packaged for advertisers, a report claims.Mon, 11 May 2026 15:00:08 -0400https://www.mediapost.com/publications/article/414941/https://www.mediapost.com/publications/article/414978/"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just like walled gardens, and aims to provide publishers with higher yields.Mon, 11 May 2026 13:31:43 -0400https://www.mediapost.com/publications/article/414978/https://www.mediapost.com/publications/article/414959/New office clients include TikTok, Anytime Fitness, OpenAi, Amazon and PepsiCo.Mon, 11 May 2026 11:00:00 -0400https://www.mediapost.com/publications/article/414959/https://www.mediapost.com/publications/article/414988/"Dynamic TV creative" is the first Amazon Ads capability to automatically personalize "Interactive Video Ads" on Prime Video series and films based on the viewer's shopping behavior.Mon, 11 May 2026 08:00:00 -0400https://www.mediapost.com/publications/article/414988/https://www.mediapost.com/publications/article/414948/Trade Desk execs gave Q2 guidance for an 8% revenue gain YoY to around $750 million. The company credits rising ad spend for its platform to brands' interest in the "open internet" placement of digital media advertising vs. "walled garden" media sellers such as Meta Platforms and Google.Thu, 07 May 2026 23:27:16 -0400https://www.mediapost.com/publications/article/414948/https://www.mediapost.com/publications/article/414881/The metric is poised to overtake audience targeting for TV to become one of the most effective performance strategies that advertisers tend to overlook, according to a joint report released today from Blockgraph and the 4As.Thu, 07 May 2026 09:14:37 -0400https://www.mediapost.com/publications/article/414881/https://www.mediapost.com/publications/article/414893/Direct-messaging capability has begun rolling out on the Threads desktop app, a significant step in the evolution of the platform and its upcoming web redesign.Wed, 06 May 2026 17:02:32 -0400https://www.mediapost.com/publications/article/414893/https://www.mediapost.com/publications/article/414876/GEO and SEO diverge on five operational dimensions: tone, format, freshness, measurement, and whether the channel produces a click.Wed, 06 May 2026 15:10:59 -0400https://www.mediapost.com/publications/article/414876/https://www.mediapost.com/publications/article/414836/TV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program shows some key results for February.Wed, 06 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/414836/https://www.mediapost.com/publications/article/414849/"Our goal is to make TikTok ubiquitous. There are over two billion 'New Screens' outside of mobile and our goal is to be on all of them," says TikTok's Dan Page.Tue, 05 May 2026 15:18:28 -0400https://www.mediapost.com/publications/article/414849/https://www.mediapost.com/publications/article/414816/The data broker Kochava has agreed that it won't sell or disclose especially sensitive location data without consumers' affirmative consent, in order to settle privacy charges brought by the FTC.Mon, 04 May 2026 17:28:37 -0400https://www.mediapost.com/publications/article/414816/https://www.mediapost.com/publications/article/414809/As U.S. expansion continues, the fast-fashion retailer is crashing the Met Gala's Fashion Week with a block party on 34th Street.Mon, 04 May 2026 17:21:01 -0400https://www.mediapost.com/publications/article/414809/https://www.mediapost.com/publications/article/414761/Why this deal? Video subscriptions, which have been declining for nearly 15 years - and helping to bolster a weakening, declining broadband business.Mon, 04 May 2026 09:00:00 -0400https://www.mediapost.com/publications/article/414761/https://www.mediapost.com/publications/article/414781/The partnership aims to support more personalized experiences for Dick's shoppers -- whom the retailer refers to as "athletes" -- across touchpoints.Sun, 03 May 2026 14:44:38 -0400https://www.mediapost.com/publications/article/414781/https://www.mediapost.com/publications/article/414764/Ads will become more important to Apple, as the company builds on the types of devices and services it offers.Fri, 01 May 2026 14:10:10 -0400https://www.mediapost.com/publications/article/414764/https://www.mediapost.com/publications/article/414710/Video-sharing app Vine is being reimagined as "Divine." The new mobile app will be a hub for "authentic, non-AI-generated media," ultimately valuing "creativity and constraint over engagement for an ad algorithm."Wed, 29 Apr 2026 18:25:56 -0400https://www.mediapost.com/publications/article/414710/https://www.mediapost.com/publications/article/414588/"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding the company's roster of Instagram-connected social platforms.Fri, 24 Apr 2026 14:22:20 -0400https://www.mediapost.com/publications/article/414588/https://www.mediapost.com/publications/article/414506/Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and wouldn't require businesses to allow consumers to reject common forms of ad targeting.Wed, 22 Apr 2026 14:48:29 -0400https://www.mediapost.com/publications/article/414506/https://www.mediapost.com/publications/article/414369/YouTube now allows users to cut out its most popular media format - Shorts - from their app feed.Thu, 16 Apr 2026 15:56:32 -0400https://www.mediapost.com/publications/article/414369/https://www.mediapost.com/publications/article/414221/Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.Fri, 10 Apr 2026 11:10:00 -0400https://www.mediapost.com/publications/article/414221/https://www.mediapost.com/publications/article/414047/Tok has launched a simple mobile game designed to be played casually by friends within DMs and group chats.Thu, 02 Apr 2026 16:02:28 -0400https://www.mediapost.com/publications/article/414047/