https://www.mediapost.com/Noneen-usThu, 27 Jul 2023 06:00:00 -0400https://www.mediapost.com/publications/article/387499/b2bs-consider-mobile-only-threads-biggest-limitat.htmlStill, some B2B owners are already experimenting with the new platform, and half say they plan to do so in the future.Thu, 27 Jul 2023 06:00:00 -0400https://www.mediapost.com/publications/article/387499/b2bs-consider-mobile-only-threads-biggest-limitat.htmlhttps://www.mediapost.com/publications/article/387397/no-mo-nomophobia.htmlNew research finds Americans perceive they are growing less dependent on their mobile phones. Whether that's true or not remains to be seen, but at least we're heading in the right mental direction.Thu, 20 Jul 2023 10:13:25 -0400https://www.mediapost.com/publications/article/387397/no-mo-nomophobia.htmlhttps://www.mediapost.com/publications/article/387154/massachusetts-bill-would-ban-sale-of-location-data.htmlThe Location Shield Act would prohibit companies from selling cell phone data that can reveal people's locations.Wed, 12 Jul 2023 16:30:22 -0400https://www.mediapost.com/publications/article/387154/massachusetts-bill-would-ban-sale-of-location-data.htmlhttps://www.mediapost.com/publications/article/386969/welcome-to-the-fediverse.htmlOkay, it's not as catchy as the "metaverse" -- yet. But give it time -- and a few hundred million installs -- and before you know it, Meta will be changing its name to Fedi.Thu, 06 Jul 2023 08:36:47 -0400https://www.mediapost.com/publications/article/386969/welcome-to-the-fediverse.htmlhttps://www.mediapost.com/publications/article/386816/qa-clean-rooms-arent-a-magic-solution-for-addre.htmlTodd Rose, head of business development, identity and addressability at mobile ad tech giant InMobi, advises marketers to tailor solutions to use cases.Thu, 29 Jun 2023 13:46:34 -0400https://www.mediapost.com/publications/article/386816/qa-clean-rooms-arent-a-magic-solution-for-addre.htmlhttps://www.mediapost.com/publications/article/386542/food-for-thought-inflation-too.htmlI haven't experienced every one of the Mobile Lions shortlist, but one stands out for tapping into the current cultural -- and economic -- zeitgeist: Dentsu's "Inflation Cookbook" app.Thu, 22 Jun 2023 06:00:00 -0400https://www.mediapost.com/publications/article/386542/food-for-thought-inflation-too.htmlhttps://www.mediapost.com/publications/article/386332/mobile-data-broker-kochava-wants-ftcs-scandalous.htmlThe FTC's amended privacy complaint against Kochava is "rife with false statements" and contains "false and highly inflammatory allegations clearly aimed at misleading this court."Wed, 14 Jun 2023 17:19:22 -0400https://www.mediapost.com/publications/article/386332/mobile-data-broker-kochava-wants-ftcs-scandalous.htmlhttps://www.mediapost.com/publications/article/386129/feeling-a-little-baudy.htmlAs someone who first got online with a 1200 baud modem, I marvel at the speed of connectivity we all have now in our hands. According to research released this week, the average U.S. 5G connection is now 35 Mbps. That's 29,167 times faster than the dial-up modem I first used to get online.Thu, 08 Jun 2023 09:56:19 -0400https://www.mediapost.com/publications/article/386129/feeling-a-little-baudy.htmlhttps://www.mediapost.com/publications/article/385907/mobile-app-advertising-up-14-to-336b-in-2022-no.htmlThe mobile app for Disney+'s new ad-supported plan now accounts for 9% of its total U.S. in-app iOS app purchases.Thu, 01 Jun 2023 09:03:57 -0400https://www.mediapost.com/publications/article/385907/mobile-app-advertising-up-14-to-336b-in-2022-no.htmlhttps://www.mediapost.com/publications/article/385741/the-top-joke-on-earth-yesterday.html"Yep, that was insane, sorry," @elonmusk tweeted after his heavily hyped "Spaces with Ron DeSantis" failed to launch and he had to host the event from someone else's account, noting his attempt "basically broke the Twitter system."Thu, 25 May 2023 01:54:28 -0400https://www.mediapost.com/publications/article/385741/the-top-joke-on-earth-yesterday.htmlhttps://www.mediapost.com/publications/article/385485/montana-governor-signs-first-tiktok-ban.htmlMontana's governor Greg Gianforte signed the country's first TikTok ban on Wednesday.Wed, 17 May 2023 17:43:37 -0400https://www.mediapost.com/publications/article/385485/montana-governor-signs-first-tiktok-ban.htmlhttps://www.mediapost.com/publications/article/385233/why-your-next-text-may-be-your-last.htmlTurns out that marketers messaging to consumers is a lot like PR people pitching "Mobile Insider" columnists. Neither of us like getting them via SMS.Thu, 11 May 2023 07:00:00 -0400https://www.mediapost.com/publications/article/385233/why-your-next-text-may-be-your-last.htmlhttps://www.mediapost.com/publications/article/385059/privacy-update-att-opt-in-rate-now-up-to-29.htmlThe opt-in rate for Apple's consent scheme was 25% a year ago. Within gaming apps, it's jumped to 36%.Thu, 04 May 2023 11:22:09 -0400https://www.mediapost.com/publications/article/385059/privacy-update-att-opt-in-rate-now-up-to-29.htmlhttps://www.mediapost.com/publications/article/384714/guess-which-device-has-supplanted-computers-as-the.htmlWell, this is a "Mobile Insider" column, isn't it? But the real surprise isn't that it's mobile devices, but the reason why consumers have made the shift.Thu, 27 Apr 2023 07:00:00 -0400https://www.mediapost.com/publications/article/384714/guess-which-device-has-supplanted-computers-as-the.htmlhttps://www.mediapost.com/publications/article/384536/new-health-privacy-bill-restricts-mobile-ads-in-wa.htmlCompanies may soon be prohibited from using geotargeting techniques to send ads to anyone within 2,000 feet of facilities providing health care services in Washington stateWed, 19 Apr 2023 16:46:48 -0400https://www.mediapost.com/publications/article/384536/new-health-privacy-bill-restricts-mobile-ads-in-wa.htmlhttps://www.mediapost.com/publications/article/384336/a-mobile-tale-of-two-trade-associations.htmlWhen it comes to the IAB, mobile is driving overall digital growth. When it comes to the MMA, mobile is almost impossible to find.Thu, 13 Apr 2023 08:45:18 -0400https://www.mediapost.com/publications/article/384336/a-mobile-tale-of-two-trade-associations.htmlhttps://www.mediapost.com/publications/article/384120/m-commerce-apps-installs-slow-but-sessions-reve.htmlIn North America, installs were up slightly, but average session length dipped. Revenue/sales rose, but not by double digits.Thu, 06 Apr 2023 09:23:41 -0400https://www.mediapost.com/publications/article/384120/m-commerce-apps-installs-slow-but-sessions-reve.htmlhttps://www.mediapost.com/publications/article/383871/mr-watson-i12cu.htmlWhen Motorola researcher Martin Cooper made the first ever mobile phone call 50 years ago, he used it to get a rise out of his rival at Bell Labs. If he were doing it today, more likely than not, it would be via a text message. Pick your emoji of choice.Thu, 30 Mar 2023 07:00:00 -0400https://www.mediapost.com/publications/article/383871/mr-watson-i12cu.htmlhttps://www.mediapost.com/publications/article/383638/try-typing-with-your-thumbs.htmlComing to a theater near you: a free wireless internet signal that nobody knows what to do with, except some Canadian nerds.Thu, 23 Mar 2023 06:00:00 -0400https://www.mediapost.com/publications/article/383638/try-typing-with-your-thumbs.htmlhttps://www.mediapost.com/publications/article/383425/why-its-time-to-listen-to-mobiles-first-anti-fra.htmlMobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the biggest vector for fraud and why the ad industry has taken its eyes off the ball.Thu, 16 Mar 2023 10:28:53 -0400https://www.mediapost.com/publications/article/383425/why-its-time-to-listen-to-mobiles-first-anti-fra.htmlhttps://www.mediapost.com/publications/article/383227/closer-look-at-gamers-safe-ad-placement-does-matt.htmlFully 44% of U.S. gamers say they'd likely avoid buying a brand whose ads appear near sexually explicit and other "risky" content.Thu, 09 Mar 2023 06:00:00 -0500https://www.mediapost.com/publications/article/383227/closer-look-at-gamers-safe-ad-placement-does-matt.htmlhttps://www.mediapost.com/publications/article/383015/phygital-phantoms-aliens-and-other-mobile-mysteri.htmlIndependent agency SCS calls "phygital phantoms" a new mobile consumer archetype. As for Aliens, well, you'll have to keep reading (but not viewing) to learn about that.Thu, 02 Mar 2023 06:00:00 -0500https://www.mediapost.com/publications/article/383015/phygital-phantoms-aliens-and-other-mobile-mysteri.htmlhttps://www.mediapost.com/publications/article/382777/fcc-to-vote-on-regulations-to-curb-text-spam.htmlThe FCC will vote on proposed text spam regulations, including one to close the "lead generator loophole."Wed, 22 Feb 2023 15:39:31 -0500https://www.mediapost.com/publications/article/382777/fcc-to-vote-on-regulations-to-curb-text-spam.htmlhttps://www.mediapost.com/publications/article/382578/is-mobile-an-effective-medium-for-watching-tv-comm.htmlGuess what a neuromarketing research study commissioned by TV giant Comcast found? (Spoiler alert: Don't look at the chart accompanying this blurb.)Thu, 16 Feb 2023 06:00:00 -0500https://www.mediapost.com/publications/article/382578/is-mobile-an-effective-medium-for-watching-tv-comm.htmlhttps://www.mediapost.com/publications/article/382395/abandoned-mobile-apps-cost-advertisers-29m-in-202.htmlSome 12% of abandoned apps carried programmatic ads as of Q4, reports Pixalate.Thu, 09 Feb 2023 12:17:56 -0500https://www.mediapost.com/publications/article/382395/abandoned-mobile-apps-cost-advertisers-29m-in-202.htmlhttps://www.mediapost.com/publications/article/382124/the-worlds-fastest-growing-app-could-care-less-a.htmlAccording to a new analysis from UBS, it is on pace to surpass even TikTok's first year of growth. Its own reaction to that: Meh!Thu, 02 Feb 2023 06:00:00 -0500https://www.mediapost.com/publications/article/382124/the-worlds-fastest-growing-app-could-care-less-a.htmlhttps://www.mediapost.com/publications/article/381907/senator-hawley-preps-bill-to-ban-tiktok.htmlTikTok "is China's backdoor into Americans' lives," Senator Josh Hawley (R-Missouri) said in a Twitter post.Wed, 25 Jan 2023 16:01:48 -0500https://www.mediapost.com/publications/article/381907/senator-hawley-preps-bill-to-ban-tiktok.htmlhttps://www.mediapost.com/publications/article/381674/fluid-not-mobile-media.htmlAccording to a new GroupM report, the next generation of "multidevice mobile platform tech" will enable conventional mobile apps to move their UIs from one device to another without sweating any code modification. They call the experience "fluid."Thu, 19 Jan 2023 08:00:00 -0500https://www.mediapost.com/publications/article/381674/fluid-not-mobile-media.htmlhttps://www.mediapost.com/publications/article/381507/mobile-advertising-trends-for-2023.htmlAttention to detail in designing and targeting mobile ads will be more crucial than ever this year and going forward.Thu, 12 Jan 2023 12:06:51 -0500https://www.mediapost.com/publications/article/381507/mobile-advertising-trends-for-2023.htmlhttps://www.mediapost.com/publications/article/381191/whats-on-deck-for-mobile-at-ces-this-week-not.htmlZero keynotes. Zero featured speakers. Two featured sessions. And a total of 10 sessions of any kind tagged for "mobile" relevance.Thu, 05 Jan 2023 06:00:00 -0500https://www.mediapost.com/publications/article/381191/whats-on-deck-for-mobile-at-ces-this-week-not.html