MediaPost | Mobile Insider

Tablet/Smartphone Commerce Site Share Escalates: So Where Are The Cool Multi-Screen Experiences?

Thu, 23 May 2013 09:46:04 -0400

According to Monetate's EQ survey, activity at commerce sites from devices nearly doubled since last year. So when is someone going to help me juggle those multiple screens?

Crafting Moments: Mobile As A Reflex, Not A Medium

Tue, 21 May 2013 09:13:00 -0400

For most of us the real everyday mobile media is when we see something astonishing that we want to record or share. That is the passion that marketers really want to understand, inspire, facilitate and align with.

Direct-To-App: Hollywood Tries Freemium

Thu, 16 May 2013 17:04:00 -0400

A b-grade horror flick was released direct to the app format today. App-goers will be invited to buy the film by the section if they like through in-app purchases.

Living The Watchman Dream Should Help Us Think Outside The TV Everywhere Box

Tue, 14 May 2013 16:22:00 -0400

TV Everywhere may suffer from low ambitions. We don't really want our devices to behave like TV circa 1980, do we? Programmers should be thinking about adding real value.

Google Study Claims Massive M-Shopping Impact

Thu, 09 May 2013 09:05:00 -0400

In its latest push to demonstrate the power of mobile, especially search, on the marketing economy, Google released research today arguing that smartphones are dramatically changing the retail experience.

Google Builds A Little iOS Fiefdom

Tue, 07 May 2013 09:03:00 -0400

Google slipped into its Gmail for iOS app a new intra-app functionality that circumvents Apple's stronghold on default apps. The app ecosystem is straining against the ways we want to use these platforms.

'Daddy, Kill It For Me?' And Other Heartwarming Mobile Moments

Thu, 02 May 2013 17:56:00 -0400

The way marketers define "mobile moments" is quite different from how most consumers are coming to define them in their everyday lives and the real relationships that still form the core of the mobile "medium."

Tap Me, Touch Me, Swipe Me: Tablets Flex Some Branding Muscle

Tue, 30 Apr 2013 11:17:00 -0400

Tablets have already captured many media buyers' hearts, but new ad effectiveness benchmarks suggest they should be capturing our heads as well. This could -- and should -- be a very powerful medium.

Netflix Sees This As A War Of 'Moments'... And Apps Are the Weaponry

Thu, 25 Apr 2013 14:48:00 -0400

As media experience fragments, content providers will find themselves fighting to be top of mind when the user has "moments of truth" in deciding which media experience to dial up.

Hobbling, Not Hopping, Toward TV Everywhere

Tue, 23 Apr 2013 10:08:00 -0400

The Hopper from Dish offers a glimpse of how media consumption patterns can change under true TV Everywhere technology. If only we could get the apps to work right.

Out-Thinking Amazon: Bumping Audiobooks To The Next Level

Thu, 18 Apr 2013 15:40:00 -0400

Despite having moved through multiple delivery channels over several decades, the audiobook remains basically unchanged despite all of the possibilities digital and now mobile platforms offer. Time for 2.0?

Waiting To Throw: Airplay Still Waiting To Take Flight

Tue, 16 Apr 2013 09:14:11 -0400

About six months ago, a handful of people in the mobile field were tossing around the term "media throwing" as the next big thing. As some Android devices, Google TV, and Samsung started playing with their own versions of the AirPlay dynamic, there was a lot of hope around this notion of seamlessly moving one's own media across multiple screens in a kind of virtual throw.

When Will Apps Finally Move To Version 2.0?

Thu, 11 Apr 2013 09:02:49 -0400

We are about five years into the emergence of mobile apps as primary vehicles of utility and content on handsets. Aren't we ready to imagine a next stage?

Going Mobile: Can Telematics Teach Us New Media Tricks?

Tue, 09 Apr 2013 08:35:00 -0400

As on-demand media moves more formally into the car, one has to wonder whether this new mobile moment will help us reimagine what new forms live and recorded media might take in the future.

Musing Mobility: Searching For Mobile's Media

Thu, 04 Apr 2013 09:51:00 -0400

It's time we started thinking about mobile platforms and the concept of mobility in relation to its preceding century of mass communications in the ways in which these older media constituted audiences differently. It is within that historical context that we have to start thinking about what forms of communication, interactivity, and art are truly native to both mobile devices and that larger concept of mobility.

Mobility Matters: Resenting The Prison Of The Single Screen

Tue, 02 Apr 2013 09:53:57 -0400

Every new medium calls attention to the inadequacies of its predecessor. if we identify mobility with freedom, personalization and convenience, then it carries with it an implicit critique of the mass media that preceded it.

Mobile Video And The Revenge Of The Webisodic

Thu, 28 Mar 2013 09:51:00 -0400

I'm beginning to wonder whether the many attempts at creating what we used to call webisodic serial video programming on the Web actually have a better home on devices. After all, most Web video series were conceived as bite-size streaming media content. Portability is in their DNA.

'Mobile Blinders' At Retail: Another Opportunity To Turn Mass Into Me Media?

Tue, 26 Mar 2013 09:47:00 -0400

Increasingly, magazine publishers and candy and soda manufacturers appear to be worried that the checkout experience where they rely on impulse buying is being clouded by mobile phone use. According to Bloomberg, the perceived phenomenon is moving some marketers -- especially in the magazine and soda segments -- to look for other places at retail to intercept the shopper.

From 'Mass' To 'Me' - 'Mobile' To 'Mobility'

Thu, 21 Mar 2013 09:30:00 -0400

Even in these early stages we are seeing how mobility will profoundly alter media consumption. Content can now find new circumstances, and "mass" media is in its last days.

CBS Puts Their Network In Your Pocket...Sort Of

Tue, 19 Mar 2013 08:58:00 -0400

As cable niche networks cater to specific tastes and the DVR lets us cherry-pick programming disentangled from their grid, the brand value of the traditional TV network is debatable at best. Do many of us really identify CBS, NBC, Fox and ABC prime time with specific types of programs? Do they have a tone and spirit that unifies the grid across morning, day and nighttime parts?

Disintegrating Prime Time: Hopping Into TV Somewhere

Thu, 14 Mar 2013 08:49:24 -0400

Having the full TV/DVR/On Demand experience truly mobilized means that the user is able to map their own video consumption against a range of new use case, modes and even moods.

Chasing Authenticity At SXSW

Tue, 12 Mar 2013 09:57:12 -0400

Agencies and marketers were chasing the cool kids at SXSW. Everyone wants to figure out a way to be "authentic" at scale.

Meh! Marketers And Agencies Underwhelmed By Mobile Executions

Thu, 07 Mar 2013 11:12:52 -0500

Even marketers give themselves only average marks in their mobile executions, while agencies scold that brands have rushed in without enough of a plan.

RIP: The Blasted 'Check-In'

Tue, 05 Mar 2013 08:29:00 -0500

With Foursquare's latest app upgrade, the company that popularized the mobile "check-in" seems to recognize that you don't build a company on getting people to engage in behavior that most of us regard as silly.

Showrooming Gets Complicated: Assessing The 'Amazon Risk' Is Not So Simple

Thu, 28 Feb 2013 10:27:00 -0500

According to an extensive study by Placed, demographics, spend levels, product category and even a customer's relationship with Amazon may determine how much a retailer is at risk of being "showroomed."

Is Mobile Video Advertising More Effective Than TV Spots?

Tue, 26 Feb 2013 09:53:00 -0500

There is a common-sense argument to be made that video ads viewed on a handset are, by the very nature of the viewing experience, more impactful than they are on TV or the Web.

New HuffPo iPad App Features Good Looks And Sociability

Thu, 21 Feb 2013 09:37:00 -0500

Huffington Post finally gets an iPad app that makes a dent in organizing and presenting the portal's massive trove of diverse content in a swipe-friendly format.

Mobile Is For Browsing, Desktop Is For Buying

Tue, 19 Feb 2013 09:23:49 -0500

A UK study suggests that trust and security are major choke points in converting mobile shoppers into mobile buyers. Okay, but how about the OSes that seem tone deaf to the basics needs of m-commerce?

Second Screening: The Retail Experience

Thu, 14 Feb 2013 09:58:00 -0500

WiFi access at malls, stores and restaurants will be an opportunity for retailers to change the nature of the shopping and eating experience. Call it 'second screening' retail.

Going Native: Virgin Mobile Claims Brand Lift From Branded Content On BuzzFeed

Tue, 12 Feb 2013 09:13:00 -0500

BuzzFeed's compelling brand of "native ads" appears to be paying off for Virgin Mobile, which attributes significant lifts in brand metrics to a year-long "newsroom" approach to branded content.