https://www.mediapost.com/Noneen-usFri, 02 Jun 2017 15:20:46 -0400https://www.mediapost.com/publications/article/302203/bing-introduces-visual-search-with-a-twist.htmlVisual search for Bing, Google and Pinterest has become a major focus. Pinterest execs have called the company a visual search engine, and recently hired Microsoft LOOP founder and former Bing product and design director Lawrence Ripsher to help prove it.Fri, 02 Jun 2017 15:20:46 -0400https://www.mediapost.com/publications/article/302203/bing-introduces-visual-search-with-a-twist.htmlhttps://www.mediapost.com/publications/article/302170/microsoft-extends-bing-loyalty-program-to-uk-chan.htmlAmidst all the fanfare, Microsoft will give searchers a chance to win a once in-a-lifetime experience to participate in the latest music video from Charli XCX.Thu, 01 Jun 2017 13:00:30 -0400https://www.mediapost.com/publications/article/302170/microsoft-extends-bing-loyalty-program-to-uk-chan.htmlhttps://www.mediapost.com/publications/article/302105/unusual-keywords-trending-for-muscleeggs-mobile-s.htmlThe available search traffic for one of MuscleEgg's top targeted keyword phrases -- flavored liquid egg whites -- is a bit slim, but the company's marketers have managed to turn an anomaly into a thriving advertising and marketing strategy.Wed, 31 May 2017 14:05:50 -0400https://www.mediapost.com/publications/article/302105/unusual-keywords-trending-for-muscleeggs-mobile-s.htmlhttps://www.mediapost.com/publications/article/302016/if-googles-personal-filter-tab-in-search-results.htmlNo doubt the data labeled "Personal" will become another targeting category for search, display, video and other media across Google's advertising network.Tue, 30 May 2017 13:27:45 -0400https://www.mediapost.com/publications/article/302016/if-googles-personal-filter-tab-in-search-results.htmlhttps://www.mediapost.com/publications/article/301924/affiliate-marketers-gain-cross-border-payment-part.htmlBrian Littleton, CEO of 17-year-old ShareASale, expects the deal to improve the payment process for publishers and lower the customer service costs associated with payments across international borders due to poor mail delivery or complex banking setups.Fri, 26 May 2017 14:48:32 -0400https://www.mediapost.com/publications/article/301924/affiliate-marketers-gain-cross-border-payment-part.htmlhttps://www.mediapost.com/publications/article/301840/google-featured-snippet-idiosyncrasies-and-the-way.htmlStone Temple Consulting published a report Wednesday that sheds light on the way Google's featured snippets work. This will become more important as voice queries and responses rise and search engines move to one result from many.Thu, 25 May 2017 14:08:46 -0400https://www.mediapost.com/publications/article/301840/google-featured-snippet-idiosyncrasies-and-the-way.htmlhttps://www.mediapost.com/publications/article/301773/wix-worked-with-google-to-build-automated-seo-plat.htmlWorking with the Google Search Console team, Wix.com engineers created a tool that optimizes and indexes the pages. The integration directly connects to Google Search Console, so users get detailed information about how their site is doing in Google Search.Wed, 24 May 2017 15:15:21 -0400https://www.mediapost.com/publications/article/301773/wix-worked-with-google-to-build-automated-seo-plat.htmlhttps://www.mediapost.com/publications/article/301693/instagram-stories-hashtag-search-feature-could-inc.htmlInstagram on Tuesday launched the ability to search by location and hashtag, and view related content from shared videos in Instagram posts made public within the past 24 hours.Tue, 23 May 2017 14:19:21 -0400https://www.mediapost.com/publications/article/301693/instagram-stories-hashtag-search-feature-could-inc.htmlhttps://www.mediapost.com/publications/article/301573/when-google-vps-becomes-next-search-targeting-opti.htmlGoogle's visual positioning system (VPS), announced at its I/O conference last week, will become the company's next targeting option for marketers looking to increase accuracy when serving search ads. I believe this location data will eventually become another data point in organic search engine rankings and position for paid search.Mon, 22 May 2017 12:38:55 -0400https://www.mediapost.com/publications/article/301573/when-google-vps-becomes-next-search-targeting-opti.htmlhttps://www.mediapost.com/publications/article/301481/delta-increases-site-traffic-from-paid-search-by-8.htmlThe AAA estimates 39.3 million Americans will travel at least 50 miles from home this holiday weekend. And they'll look for the best airline to get them there.Fri, 19 May 2017 13:33:08 -0400https://www.mediapost.com/publications/article/301481/delta-increases-site-traffic-from-paid-search-by-8.htmlhttps://www.mediapost.com/publications/article/301282/rakuten-formally-launches-tool-to-automate-disclos.htmlRakuten Marketing has developed technology that helps advertisers automatically monitor bloggers and publishers working with brands to ensure they disclose any compensation for their endorsements. The company also launched what it calls Brand Quality & Regulatory Compliance Services for affiliate marketers.Thu, 18 May 2017 15:13:39 -0400https://www.mediapost.com/publications/article/301282/rakuten-formally-launches-tool-to-automate-disclos.htmlhttps://www.mediapost.com/publications/article/301238/how-ott-services-will-change-search-advertising-m.htmlVerizon and AOL will combine data with Yahoo to gain more insight into a variety of topics, from app downloads to over-the-top services, the delivery of apps and services over the Internet, without the need for consumers to subscribe to cable or satellite pay services.Wed, 17 May 2017 09:00:00 -0400https://www.mediapost.com/publications/article/301238/how-ott-services-will-change-search-advertising-m.htmlhttps://www.mediapost.com/publications/article/301225/google-io-leads-into-marketing-next-2017.htmlGoogle this week will unveil new innovations on its ad platform based on advances in machine learning and computing technology, and is expected to announce plans at its I/O "festival" to bring the Google Assistant voice app to the Apple iPhone, per one report.Tue, 16 May 2017 11:56:01 -0400https://www.mediapost.com/publications/article/301225/google-io-leads-into-marketing-next-2017.htmlhttps://www.mediapost.com/publications/article/301105/the-cmos-role-when-choosing-ad-marketing-tech.htmlForrester analysts estimate 37% of all new tech project spending will be related to the CMO, including marketing automation software, marketing data analytics, mobile apps, and related consulting and staff spending.Mon, 15 May 2017 12:25:00 -0400https://www.mediapost.com/publications/article/301105/the-cmos-role-when-choosing-ad-marketing-tech.htmlhttps://www.mediapost.com/publications/article/301011/cheetah-mobile-how-video-ads-complement-the-media.htmlLooking to brand its products and increase engagement and revenue after growth flattened, Cheetah Mobile used AdMob to expand the use of native display ads and Google's newly launched native video ad format.Fri, 12 May 2017 10:44:18 -0400https://www.mediapost.com/publications/article/301011/cheetah-mobile-how-video-ads-complement-the-media.htmlhttps://www.mediapost.com/publications/article/300844/misleading-searches-derail-purchases-privacy-and.htmlThe way people search on engines continue to change. About 41% use a string of keywords, 31% use full-sentence questions, and 20% use category searches.Thu, 11 May 2017 12:44:13 -0400https://www.mediapost.com/publications/article/300844/misleading-searches-derail-purchases-privacy-and.htmlhttps://www.mediapost.com/publications/article/300876/microsoft-digs-into-ai-through-image-video-searc.htmlMicrosoft on Wednesday revealed a variety of tools adding to 25 previously available Cognitive Services: Bing Custom Search, Custom Vision Service, Custom Decision Service, and Video Indexer.Wed, 10 May 2017 13:44:10 -0400https://www.mediapost.com/publications/article/300876/microsoft-digs-into-ai-through-image-video-searc.htmlhttps://www.mediapost.com/publications/article/300719/machine-reading-to-change-human-search-engine-int.htmlMicrosoft's technology ultimately will have the ability to read passages of text and answer questions about the context of the written or verbal statement or comment.Tue, 09 May 2017 11:07:40 -0400https://www.mediapost.com/publications/article/300719/machine-reading-to-change-human-search-engine-int.htmlhttps://www.mediapost.com/publications/article/300653/why-artificial-intelligence-to-provide-an-explana.htmlTransparency has become a major initiative across the online advertising industry in the past couple of years. Amazon Alexa, Apple Siri, Google Assistant, Microsoft Cortana and artificial intelligence technology from other developers often serves up responses and content without a perceived reason. Shouldn't users have the ability to ask the AI why?Mon, 08 May 2017 14:22:23 -0400https://www.mediapost.com/publications/article/300653/why-artificial-intelligence-to-provide-an-explana.htmlhttps://www.mediapost.com/publications/article/300557/predictive-analytics-ai-shave-time-from-google-ad.htmlLXRGuide: Agency uses machine-learning algorithms and forecasting data that can optimize multiple Google AdWords campaigns simultaneously. The platform, which calculates campaign losses and profits, is an extension of LXRGuide for brands, launched in 2016.Fri, 05 May 2017 10:51:25 -0400https://www.mediapost.com/publications/article/300557/predictive-analytics-ai-shave-time-from-google-ad.htmlhttps://www.mediapost.com/publications/article/300481/search-facebook-moves-from-friends-to-community.htmlAs Facebook's focus turns to building a community, what does that mean for advertisers? Zuckerberg wants to turn Facebook into an online directory for connecting like-minded individuals.Thu, 04 May 2017 11:14:32 -0400https://www.mediapost.com/publications/article/300481/search-facebook-moves-from-friends-to-community.htmlhttps://www.mediapost.com/publications/article/300398/searchs-future-depends-on-computer-vision-artifi.htmlIn computer vision, the machine sees a series of numbers rather than an image. The computer interprets the numbers to recognize objects and reconstructs the images, so it can identify the scene. Google feeds the data into algorithms that can match features between the images to develop 3D images.Wed, 03 May 2017 14:23:30 -0400https://www.mediapost.com/publications/article/300398/searchs-future-depends-on-computer-vision-artifi.htmlhttps://www.mediapost.com/publications/article/300337/the-end-of-advertising.htmlA Forrester report released Tuesday estimates advertisers wasted $7.4 billion on poor-quality display ad placement in 2016. Forrester sees the latest advertising revolt as the beginning of the end of advertising as the industry knows it today.Tue, 02 May 2017 16:31:33 -0400https://www.mediapost.com/publications/article/300337/the-end-of-advertising.htmlhttps://www.mediapost.com/publications/article/300205/the-halo-effect-marketers-stuck-in-last-click-att.htmlAt last week's MediaPost Search Insider Summit, a panel of search experts took the concept of the Halo Effect in-house to view it through the eyes of search marketers and C-level execs responsible for budgets.Mon, 01 May 2017 14:27:26 -0400https://www.mediapost.com/publications/article/300205/the-halo-effect-marketers-stuck-in-last-click-att.htmlhttps://www.mediapost.com/publications/article/300094/baidu-integrates-video-ads-on-android-native-on-i.htmlJosh Fenn, senior marketing manager at Baidu, told "SearchBlog" that advertisers who use DU Ad Platform stand to benefit from tons of data, analytics and AI technology. The platform integrates behavioral data of more than 2 billion app users worldwide.Fri, 28 Apr 2017 14:00:29 -0400https://www.mediapost.com/publications/article/300094/baidu-integrates-video-ads-on-android-native-on-i.htmlhttps://www.mediapost.com/publications/article/299834/when-amazon-surpasses-google-in-consumer-data.htmlAmazon's dedicated storefront does little to advance the company's position on its own -- the impact comes from turning the digital content into renewal subscriptions.Thu, 27 Apr 2017 14:04:25 -0400https://www.mediapost.com/publications/article/299834/when-amazon-surpasses-google-in-consumer-data.htmlhttps://www.mediapost.com/publications/article/299892/search-contributes-to-mobile-influence-of-1-trill.htmlOptimizing data that links images with prices, store hours and locations now plays a major role in search strategies, as online searches are tied to sales in retail stores. Mobile devices contribute to this growing trend, according to a study released in February.Wed, 26 Apr 2017 09:00:00 -0400https://www.mediapost.com/publications/article/299892/search-contributes-to-mobile-influence-of-1-trill.htmlhttps://www.mediapost.com/publications/article/299651/new-domains-showing-strong-performance-on-par-with.htmlKnowing that well-established TLDs such as .com and .org can perform positively, a recent study set out to find examples of strongly performing domains for the less common new TLDs such as .google, .microsoft, .seo, .agency, and other words that might drive traffic to a specific Web site.Tue, 25 Apr 2017 10:53:08 -0400https://www.mediapost.com/publications/article/299651/new-domains-showing-strong-performance-on-par-with.htmlhttps://www.mediapost.com/publications/article/299645/25-of-amazon-sellers-use-google-adwords-search-t.htmlOne of the top three biggest fears that sellers have is that Amazon will compete with them for sales. Some 52% are fearful of Amazon taking away their selling privileges, 50% are concerned with rising fees, and 45% are fearful that the marketplace would compete with them. Negative feedback from reviewers at 42%, and their accounts being hijacked at 26% round out the top five fears, according to the survey.Mon, 24 Apr 2017 13:36:01 -0400https://www.mediapost.com/publications/article/299645/25-of-amazon-sellers-use-google-adwords-search-t.htmlhttps://www.mediapost.com/publications/article/299623/who-will-buy-3q-digital-from-harte-hanks.html3Q Digital founder David Rodnitzky says the company has done so well recently that for the right price he'd consider talking to the executive team to buy back the company and take it private.Fri, 21 Apr 2017 16:04:53 -0400https://www.mediapost.com/publications/article/299623/who-will-buy-3q-digital-from-harte-hanks.html