http://www.mediapost.com/Noneen-usMon, 17 Jun 2013 17:03:29 -0400http://www.mediapost.com/publications/article/202580/search-signals-from-balloons.htmlGoogle scientists believe hot air balloons can lead to a truly connected worldwide Web. The latest project from X lab, which brought us projects like Google Glass, uses balloons to connect people to the Internet without access. The company said the balloons are not visible without a telescope in the sky. They would fly in the stratosphere, higher than commercial airplanes.Mon, 17 Jun 2013 17:03:29 -0400http://www.mediapost.com/publications/article/202580/search-signals-from-balloons.htmlhttp://www.mediapost.com/publications/article/202487/how-storytellers-influence-change.htmlIn May, Google introduced the Engagement Project, which analyzes "how" youth today view advertisements and marketing material. The Gen C generation -- which has less to do with their birth year and more to do with their attitude -- defines the thought process of young consumers thriving on creation, curation, connection and community.Fri, 14 Jun 2013 13:36:00 -0400http://www.mediapost.com/publications/article/202487/how-storytellers-influence-change.htmlhttp://www.mediapost.com/publications/article/202392/really-cloud-computing-is-safe-secure-honest.htmlEdward Snowden didn't just reveal a top secret U.S. surveillance operation, but rather opened the eyes of millions of Americans to misconceptions about online privacy. He's the former National Security Agency computer technician who acknowledged leaking classified documents about the United States government's monitoring of Internet and telephone communications.Thu, 13 Jun 2013 13:04:00 -0400http://www.mediapost.com/publications/article/202392/really-cloud-computing-is-safe-secure-honest.htmlhttp://www.mediapost.com/publications/article/202287/misconceptions-between-marketers-perceptions-con.htmlThere's a disconnect between marketing executives' perception of how consumers like to engage with brands and consumers' preferred methods of engagement, according to a study released Wednesday. While the findings point to misconceptions related to email, social media, personalization and privacy, the results clearly reveal trends that search marketers can apply to support paid search, search engine optimization and product listing ads.Wed, 12 Jun 2013 12:52:35 -0400http://www.mediapost.com/publications/article/202287/misconceptions-between-marketers-perceptions-con.htmlhttp://www.mediapost.com/publications/article/202193/apple-siri-defaults-to-bing.htmlA new Apple-Bing relationship could mean the start of something sweet for brand marketers. A deal announced Monday with Apple allows Bing to support Siri on iPhone, iPad and iPad touch.Tue, 11 Jun 2013 13:48:51 -0400http://www.mediapost.com/publications/article/202193/apple-siri-defaults-to-bing.htmlhttp://www.mediapost.com/publications/article/202120/tips-on-structuring-tomorrows-search-marketing-de.htmlThe next version of the marketing department will require a multichannel strategist to lead the company in creating content, and a team supporting analytics and attribution. The brand will need to build best practices and a technology infrastructure supporting metrics and business processes. A white paper from Interactive Advertising Bureau (IAB) and Winterberry Group provides the outline defining how marketers and publishers can capitalize on multichannel marketing. It also provides a guideline for search marketers.Mon, 10 Jun 2013 14:11:00 -0400http://www.mediapost.com/publications/article/202120/tips-on-structuring-tomorrows-search-marketing-de.htmlhttp://www.mediapost.com/publications/article/202037/do-duplicate-leads-benefit-or-hinder-performance.htmlDuplicate leads have a higher value than previously believed, according to a new study released this week identifying the characteristics that make them more valuable. The study from Leads360 identifies that those flagged as duplicates convert 167% higher than the average rate. This conversion occurs regardless of how they are handled after they have been flagged.Fri, 07 Jun 2013 12:16:00 -0400http://www.mediapost.com/publications/article/202037/do-duplicate-leads-benefit-or-hinder-performance.htmlhttp://www.mediapost.com/publications/article/201947/yandex-makes-search-queries-the-destination-rather.htmlIt could become every brand advertiser's dream: Keep searchers on query pages longer than a few seconds. Rather than the query providing the funnel to the landing page, it becomes the destination. What would paid-search marketers pay to stay with searchers 60 seconds longer?Thu, 06 Jun 2013 16:08:00 -0400http://www.mediapost.com/publications/article/201947/yandex-makes-search-queries-the-destination-rather.htmlhttp://www.mediapost.com/publications/article/201858/when-showrooming-requires-a-mobile-search-app.htmlDisruptive technologies tend to modify business models. The mobile phone created a hotbed for advertisers looking to personally connect with consumers. That's a good thing. Still, there are challenges. Sometimes what's profitable for one industry creates headaches for another. Search marketers need to lean in and meet the challenge.Wed, 05 Jun 2013 16:07:00 -0400http://www.mediapost.com/publications/article/201858/when-showrooming-requires-a-mobile-search-app.htmlhttp://www.mediapost.com/publications/article/201743/when-social-becomes-currency-for-search-marketers.htmlMarketers keep hearing how data will become "gold" for brands, but how can sharing content and commenting on social sites apply to search marketers? Social signals will influence search rankings through push technology like Google Now and voice search technology from Apple, Google and Microsoft, but here are a few tips that marketers can apply today.Tue, 04 Jun 2013 13:54:47 -0400http://www.mediapost.com/publications/article/201743/when-social-becomes-currency-for-search-marketers.htmlhttp://www.mediapost.com/publications/article/201605/how-hot-air-balloons-digitize.htmlA friend bought a Groupon from Sunrise Balloons and we booked the reservation to take the flight last weekend during the Temecula Balloon and Wine Festival. I went to unplug, take a ride in a hot air balloon and get away from technology for a day. It didn't turn out that way.Mon, 03 Jun 2013 12:08:00 -0400http://www.mediapost.com/publications/article/201605/how-hot-air-balloons-digitize.htmlhttp://www.mediapost.com/publications/article/201520/ctrs-on-android-devices-rising.htmlClick-through rates (CTRs) on Samsung mobile devices running Android have begun to rise, closing the gap with Apple iOS in key U.S. and U.K. markets. The company had a CTR index of 1.09, 15% stronger than Apple's in January -- growing to 70% by March, according to a report released Friday.Fri, 31 May 2013 13:11:00 -0400http://www.mediapost.com/publications/article/201520/ctrs-on-android-devices-rising.htmlhttp://www.mediapost.com/publications/article/201434/marketers-still-dont-get-attribution.htmlAttribution modeling -- assigning credit to specific channels -- will become increasingly important as more devices come online, but many search experts agree with Sara Jablon Moked, product marketing manager at Google Analytics, that nearly half of marketers don't do it.Thu, 30 May 2013 14:43:00 -0400http://www.mediapost.com/publications/article/201434/marketers-still-dont-get-attribution.htmlhttp://www.mediapost.com/publications/article/201325/mary-meeker-predicts-wearable-computing-is-the-nex.htmlFreescale has developed the KL02 chip that integrates memory, RAM, processor and more into a space about two millimeters square, according to reports. As a fabless manufacturer -- one that doesn't own its own fabrication plant -- if you believe the latest technology from this semiconductor manufacturer won't influence the way you market and advertise products and services online to consumers in the near future, think again. Chips like these make devices like Google Glass commonplace and much easier to produce. We're at the dawn of personal computing. And I'm not referring to smartphones.Wed, 29 May 2013 13:22:00 -0400http://www.mediapost.com/publications/article/201325/mary-meeker-predicts-wearable-computing-is-the-nex.htmlhttp://www.mediapost.com/publications/article/201247/google-mobile-app-tracking-remarketing-tools-on-t.htmlDeveloping and getting users to download an app remains the first part of the challege; promoting and tracking consumer performance is the other. Google will release an AdWords feature that allows marketers to track specific user engagement through the app campaign tool in AdWords after an app that has been downloaded. The app tracks conversions such as signups, video views, purchases and reaching a certain level in a game. It's available in beta for iOS and will become available for Android in July or August.Tue, 28 May 2013 13:57:10 -0400http://www.mediapost.com/publications/article/201247/google-mobile-app-tracking-remarketing-tools-on-t.htmlhttp://www.mediapost.com/publications/article/201104/xbox-one-breathes-life-into-bing.htmlAs the pace of technology changes, search will continue to accelerate. Now, with a deeper connection to Xbox One, Microsoft will sink more money and resources into building out Bing services, which provides the responses when using voice search. Total conjecture on my part -- but it makes sense. Here's why.Fri, 24 May 2013 11:51:00 -0400http://www.mediapost.com/publications/article/201104/xbox-one-breathes-life-into-bing.htmlhttp://www.mediapost.com/publications/article/201033/when-innovation-like-android-steps-in-to-shake-thi.htmlIn a rare admission by the former eBay CEO, Hewlett-Packard President and CEO Meg Whitman attributes the ability to enter a new segment of the tablet market to Google's operating system, Android. "Frankly, having Android products here helps a lot," she said during the company's fiscal Q2 2013 earnings call. "This $169 Slate helps [HP] cover a segment of the market that we didn't have before." Yes -- HP's Whitman attributes market opportunity to Google Android.Thu, 23 May 2013 13:05:00 -0400http://www.mediapost.com/publications/article/201033/when-innovation-like-android-steps-in-to-shake-thi.htmlhttp://www.mediapost.com/publications/article/200926/how-kenshoo-migrates-search-campaigns-to-yahoo-jap.htmlAccessing multiple devices signals a change in consumer behavior -- not just in the United States, but worldwide. In Japan, Yahoo offers a service dubbed Unified Campaigns that supports the growing need to serve search ads across devices and track performance, but how do marketers migrate a campaign from one country to another or across devices? Kenshoo on Wednesday said it began offering support for the product.Wed, 22 May 2013 17:55:00 -0400http://www.mediapost.com/publications/article/200926/how-kenshoo-migrates-search-campaigns-to-yahoo-jap.htmlhttp://www.mediapost.com/publications/article/200817/google-fiber-lives-in-smaller-markets.htmlMy Internet speed sucks. I'm frustrated with paying Verizon Fios more than $120 for phone, basic television and Internet service, and can't even make it through an hour-long television show without my Internet TV pixelating or video Webcast buffering because it suffers from latency. It's not my computer. I have one of the fastest Sony laptops on the market.Tue, 21 May 2013 15:43:00 -0400http://www.mediapost.com/publications/article/200817/google-fiber-lives-in-smaller-markets.htmlhttp://www.mediapost.com/publications/article/200657/yahoo-abandons-its-conservative-style-appealing-t.htmlSearch marketers can expect changes at Yahoo that influence the look and placement of paid-search ads and content in query listings, as part of several changes that should further improve conversions, profits and site traffic. If CEO Marissa Mayer has it her way, purple will become the hottest color as the company, along with Tumblr, makes "the Internet the ultimate creative canvas."Mon, 20 May 2013 11:17:00 -0400http://www.mediapost.com/publications/article/200657/yahoo-abandons-its-conservative-style-appealing-t.htmlhttp://www.mediapost.com/publications/article/200562/search-data-creates-dominance.htmlGoogle mines data for future product ideas through connected screens and applications by tapping into everything from geolocation to historic behavior. Maps will become the future of personalized services as the company pieces together information to gain insights. Let Google into your world, and the relationship gives the company the ability to serve insights to needs the user might not have been aware of.Fri, 17 May 2013 15:25:00 -0400http://www.mediapost.com/publications/article/200562/search-data-creates-dominance.htmlhttp://www.mediapost.com/publications/article/200483/why-search-marketers-should-follow-google-from-se.htmlContent at the Google i/o conference fills the heads of developers with ideas about innovative and semi-futuristic applications that will change the world, but how do search engine marketers absorb all this Trek-like stuff and stay focused on how shipping prices or copy converts, or when to serve content?Thu, 16 May 2013 14:59:00 -0400http://www.mediapost.com/publications/article/200483/why-search-marketers-should-follow-google-from-se.htmlhttp://www.mediapost.com/publications/article/200374/how-googles-sensor-networks-affect-advertisers.htmlGoogle plans to deploy a series of sensors at the Google I/O developer conference that begins Wednesday to collect data about environmental conditions in the Moscone West center during the event. "The sensors network will provide over 4,000 continuous data streams over a ZigBee mesh network managed by Device Cloud by Etherios," according to Michael Manoochehri, developer programs engineer at Google.Wed, 15 May 2013 12:58:00 -0400http://www.mediapost.com/publications/article/200374/how-googles-sensor-networks-affect-advertisers.htmlhttp://www.mediapost.com/publications/article/200262/bing-it-on-yahoo.htmlOh, please. The reports that Yahoo wants to wiggle out of the 10-year deal with Bing should not come as a surprise to anyone, especially with Marissa Mayer at the helm. If Bing hadn't locked in that deal prior to the former Google engineer taking charge at Yahoo, the search landscape might look a whole lot different today.Tue, 14 May 2013 15:02:00 -0400http://www.mediapost.com/publications/article/200262/bing-it-on-yahoo.htmlhttp://www.mediapost.com/publications/article/200185/how-search-becomes-the-building-blocks-for-online.htmlWhen engineers build a product, they often begin with a reference design or kit, which contains the building blocks for products or services. Web developers use a similar model when designing Web Services. In the long term, search engines like Google, Bing and Yahoo will become the building block for automation and automatic identification technologies, platforms and systems, from advertising networks to automotive alerts and services.Mon, 13 May 2013 13:46:00 -0400http://www.mediapost.com/publications/article/200185/how-search-becomes-the-building-blocks-for-online.htmlhttp://www.mediapost.com/publications/article/200083/7-steps-to-better-video-seo.htmlYouTube released plans Thursday that allow channel producers to sell paid video subscriptions that will create a new marketplace for programming on the Internet, making it crystal clear why the company continues to build out an Internet-connected fiber network at 1-gigabit-per-second speeds. By 2020, that content could serve up on many of the 30 billion wirelessly connected-to-the-Internet devices -- up from about 10 billion today, according to ABI Research. What do marketers need to know?Fri, 10 May 2013 13:10:00 -0400http://www.mediapost.com/publications/article/200083/7-steps-to-better-video-seo.htmlhttp://www.mediapost.com/publications/article/199960/money-doesnt-grow-on-trees.htmlIf you leave your printed coupons at home, don't want to pay for ink or waste paper, or for some reason forget to download the digital coupon to your phone, do you still purchase the product when you see it on the physical store shelf in the store? Money doesn't grow on trees, and every penny counts -- even if the government now tells us it takes 1.5 cents to manufacture one penny. So I asked Mike Scriven, VP of client marketing at Coupons.com, that question after reading a study released by the company Thursday.Thu, 09 May 2013 11:54:00 -0400http://www.mediapost.com/publications/article/199960/money-doesnt-grow-on-trees.htmlhttp://www.mediapost.com/publications/article/199662/local-search-to-increase-ad-views.htmlThe next generation of search not only makes it easier for consumers to find brand information, but for brands to connect with consumers. Consumers using Internet Yellow Page (IYP) services tend to view ads more frequently, and are 51% more likely to have an income greater than $100,000 versus all smartphone users, according to The Local Mobile Search Report 2013.Wed, 08 May 2013 11:45:00 -0400http://www.mediapost.com/publications/article/199662/local-search-to-increase-ad-views.htmlhttp://www.mediapost.com/publications/article/199784/the-relationship-between-behavior-and-search.htmlAnalyzing data and cross-channel segments can give search marketers deep insight into their customers, but did you ever think about what type of food a consumer converting in the Financial Services segment might like? It turns out that these consumers prefer regular soda, dietary supplements, and sweet and savory snacks, according to a report scheduled for release this week.Tue, 07 May 2013 12:06:00 -0400http://www.mediapost.com/publications/article/199784/the-relationship-between-behavior-and-search.htmlhttp://www.mediapost.com/publications/article/199663/real-time-inventory-feeds-for-shopping-to-follow-r.htmlBrands and retail stores are ready. A local inventory feed that enables consumers to search Google Shopping, Bing Shopping and Yahoo Shopping for the real-time inventory status of nearby retailers and brands will begin to emerge within the next few years.Mon, 06 May 2013 10:51:00 -0400http://www.mediapost.com/publications/article/199663/real-time-inventory-feeds-for-shopping-to-follow-r.html