https://www.mediapost.com/Noneen-usThu, 02 Nov 2017 14:09:03 -0400https://www.mediapost.com/publications/article/309676/the-hispanic-market-is-poised-for-innovation-in-20.htmlA decrease in Hispanic immigration, growth of U.S. born Hispanics, and rise of interracial marriages have implications for our industry, yet we have not responded with meaningful innovation.Thu, 02 Nov 2017 14:09:03 -0400https://www.mediapost.com/publications/article/309676/the-hispanic-market-is-poised-for-innovation-in-20.htmlhttps://www.mediapost.com/publications/article/308238/ambicultural-latinas-at-forefront-of-crossover-tre.htmlHispanic women are rapidly becoming an economic and social powerhouse in the United States, with rising rates of entrepreneurship, educational attainment and delayed marriage, according to a recently released Nielsen report.Wed, 04 Oct 2017 13:00:04 -0400https://www.mediapost.com/publications/article/308238/ambicultural-latinas-at-forefront-of-crossover-tre.htmlhttps://www.mediapost.com/publications/article/308118/5-ways-to-reach-hispanics-during-hispanic-heritage.htmlWith Hispanic Heritage Month in full swing, which runs from Sept. 15 to Oct. 15 and coincides with the Independence Days of Mexico, Guatemala and Honduras, here are five places brands should consider in order to connect with the Hispanic community and build brand loyalty.Mon, 02 Oct 2017 13:00:04 -0400https://www.mediapost.com/publications/article/308118/5-ways-to-reach-hispanics-during-hispanic-heritage.htmlhttps://www.mediapost.com/publications/article/307980/the-exotic-accent-mark-avoid-puzzling-your-audi.htmlThe spectrum of unintended prejudice against the infamous accent mark in Spanish is as wide and diverse as the various Spanish modalities spoken across 22 countries.Thu, 28 Sep 2017 13:00:04 -0400https://www.mediapost.com/publications/article/307980/the-exotic-accent-mark-avoid-puzzling-your-audi.htmlhttps://www.mediapost.com/publications/article/307790/3-key-insights-for-a-winning-hispanic-marketing-st.htmlThe annual Hispanic Fact Pack is out and full of insights that will help you connect with the exploding Hispanic market. Here are the top facts you cannot miss before your embark on your next Hispanic marketing project.Tue, 26 Sep 2017 13:00:04 -0400https://www.mediapost.com/publications/article/307790/3-key-insights-for-a-winning-hispanic-marketing-st.htmlhttps://www.mediapost.com/publications/article/307481/transcreation-101-all-you-need-to-know-to-maximiz.htmlWe live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. or consumers in other countries.Thu, 21 Sep 2017 13:00:04 -0400https://www.mediapost.com/publications/article/307481/transcreation-101-all-you-need-to-know-to-maximiz.htmlhttps://www.mediapost.com/publications/article/307449/hispanic-facts-in-2017.htmlThe annual "Ad Age Hispanic Fact Pack" just came out and it provides an interesting snapshot of the Hispanic market in the United States. Aside from celebrating the best Hispanic advertising work and the top players in the industry, there are always thought-provoking nuggets of data that provide deeper insights into trends in the Hispanic marketplace. I've culled eight themes from the report that should provide some stimulating insights for all marketers.Mon, 18 Sep 2017 13:00:03 -0400https://www.mediapost.com/publications/article/307449/hispanic-facts-in-2017.htmlhttps://www.mediapost.com/publications/article/307346/you-say-hola-i-say-alo-hispanic-terminology-best.htmlHispanic Heritage Month is around the corner and with it comes an influx of brands trying to connect to the ever-growing, digitally savvy purchasing powerhouse: the Hispanic community. It's always refreshing to see brands celebrating Hispanics. Some brands are well prepared and hit the target; others get kudos for trying to craft messages that resonate, with the occasional ad that completely misses the mark. But what should marketers do to ensure that their brands get it right?Thu, 14 Sep 2017 13:00:04 -0400https://www.mediapost.com/publications/article/307346/you-say-hola-i-say-alo-hispanic-terminology-best.htmlhttps://www.mediapost.com/publications/article/306989/using-corporate-entrepreneurship-to-champion-hispa.htmlA new fiscal year is in sight and you still have no measurable Hispanic or multicultural budget. You've shown the C-suite the purchasing power numbers, the demographic trends, and the generational trends to no avail. Well, you're not alone; 49% of respondents in a recent CMO Council study admitted they do not have a multicultural marketing initiative in place.Thu, 07 Sep 2017 13:00:03 -0400https://www.mediapost.com/publications/article/306989/using-corporate-entrepreneurship-to-champion-hispa.htmlhttps://www.mediapost.com/publications/article/305808/hispanics-approaching-one-trillion-dollars-in-aggr.htmlThe median household income for Hispanics this year is estimated to be close to $45k, below the $57k average. 19% of the US population identifies as Hispanic, and two-thirds of the Hispanic population are from Mexico.Tue, 15 Aug 2017 13:00:05 -0400https://www.mediapost.com/publications/article/305808/hispanics-approaching-one-trillion-dollars-in-aggr.htmlhttps://www.mediapost.com/publications/article/305544/culturally-hi-def-how-to-integrate-music-into-cul.htmlBrands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local cultures and experiences. To truly connect, marketers must craft precise messages for specific segments rather than treating the multicultural community as a singular audience.Thu, 10 Aug 2017 13:00:04 -0400https://www.mediapost.com/publications/article/305544/culturally-hi-def-how-to-integrate-music-into-cul.htmlhttps://www.mediapost.com/publications/article/305164/why-are-hispanic-millennials-streaming-more-spanis.htmlIt's no secret that traditional Spanish broadcast networks have been experiencing a steady loss of viewers in the U.S. year over year. Many factors are contributing to this decline including a slowing in immigration from Mexico. But, perhaps even more impactful is the fact that growth in the U.S. Hispanic market is primarily coming from U.S. born. However, our latest report, which focuses on the media habits of the Total Market, shows a significant increase in the number of Hispanic millennials streaming Spanish language content via over the top services.Tue, 01 Aug 2017 13:00:03 -0400https://www.mediapost.com/publications/article/305164/why-are-hispanic-millennials-streaming-more-spanis.htmlhttps://www.mediapost.com/publications/article/304959/the-trumptotal-market-hispanic-slump.htmlWe're halfway into 2017 and the Hispanic marketing industry is in a funk.Thu, 27 Jul 2017 13:00:04 -0400https://www.mediapost.com/publications/article/304959/the-trumptotal-market-hispanic-slump.htmlhttps://www.mediapost.com/publications/article/304632/hispanic-millennials-the-new-now-of-retail.htmlEvery cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from "bleak to promising," according to Business.com, that silver lining consists of Hispanic millennials. In fact, regardless of the state of retail at large, Hispanic millennials - especially Latinas - are the new now of retail, and their impact on your bottom line may be more than you realize.Thu, 20 Jul 2017 13:00:04 -0400https://www.mediapost.com/publications/article/304632/hispanic-millennials-the-new-now-of-retail.htmlhttps://www.mediapost.com/publications/article/304080/3-things-to-keep-in-mind-when-engaging-us-hispan.htmlMany have speculated as to how Hispanic online search behavior differs or is similar to that of non-Hispanic Whites. Numerous studies have been conducted on the subject. Results often fall victim to the same issue, that respondents tend to tell researchers what they think we want to hear. But what we're looking for is a better understanding of what these cohorts really do while searching online.Mon, 10 Jul 2017 13:00:05 -0400https://www.mediapost.com/publications/article/304080/3-things-to-keep-in-mind-when-engaging-us-hispan.htmlhttps://www.mediapost.com/publications/article/304033/amazon-opens-its-doors-to-millions-of-hispanic-sho.htmlThis year, Amazon quietly rolled out a Spanish-language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.Fri, 07 Jul 2017 15:50:03 -0400https://www.mediapost.com/publications/article/304033/amazon-opens-its-doors-to-millions-of-hispanic-sho.htmlhttps://www.mediapost.com/publications/article/303294/why-higher-education-depends-on-the-hispanic-marke.htmlThese challenges are causing universities, colleges and other education providers to merge, restructure and fundamentally rethink their business models. While many of the changes are likely necessary for the continued viability of higher education, the U.S. Hispanic market is one overlooked bright spot and opportunity.Fri, 23 Jun 2017 13:00:05 -0400https://www.mediapost.com/publications/article/303294/why-higher-education-depends-on-the-hispanic-marke.htmlhttps://www.mediapost.com/publications/article/303295/further-insights-into-hispanics-financial-needs-a.htmlI appreciated last week's "Social Listening Insights On Hispanics' Financial Needs" but I don't believe it goes far enough into the psychology of how Latinos relate to old age; recommendations were too generic. I hope to provide you with further insight into this topic.Thu, 22 Jun 2017 13:30:04 -0400https://www.mediapost.com/publications/article/303295/further-insights-into-hispanics-financial-needs-a.htmlhttps://www.mediapost.com/publications/article/303023/capitalizing-on-market-growth-by-avoiding-these-mi.htmlDelivering growth in a mature market like the U.S. is not easy. By focusing on the Hispanic market, companies can overcome the challenges involved in driving incremental business.Mon, 19 Jun 2017 14:00:04 -0400https://www.mediapost.com/publications/article/303023/capitalizing-on-market-growth-by-avoiding-these-mi.htmlhttps://www.mediapost.com/publications/article/302978/can-social-media-save-spanish-language-television.htmlVideo didn't kill the radio star. In fact, radio has recently seen record numbers across some coveted demographics, reaching 92% of Millennials each week. Nor did television kill the theater star, as the success of "Hamilton" attests. Even so, it seems that the birth of any new technology or media will stir predictions about the impending demise of its predecessor.Fri, 16 Jun 2017 13:00:04 -0400https://www.mediapost.com/publications/article/302978/can-social-media-save-spanish-language-television.htmlhttps://www.mediapost.com/publications/article/302909/hispanic-homeownership-is-on-the-rise-know-it-ow.htmlHispanics today are actively seeking homeownership opportunities. They view owning a home as part of their social and economic well-being and are more than ever financially prepared for it.Thu, 15 Jun 2017 13:00:04 -0400https://www.mediapost.com/publications/article/302909/hispanic-homeownership-is-on-the-rise-know-it-ow.htmlhttps://www.mediapost.com/publications/article/302629/targeting-hispanic-consumers-its-not-racist.htmlIn the age of real-time bidding, today's targeting platforms are designed to transcend ethnicity. A bid made for an impression on an online ad exchange is rooted in past behavior, which is supposed to tell us everything we need to know about the people we reach. It's algorithmic, automated and, most importantly, it's bias free.Fri, 09 Jun 2017 13:00:05 -0400https://www.mediapost.com/publications/article/302629/targeting-hispanic-consumers-its-not-racist.htmlhttps://www.mediapost.com/publications/article/302543/now-is-the-best-time-to-enter-the-hispanic-market.htmlThe need to understand the demographics and values of Hispanic customers is more important than ever. A commitment today will result in generations of loyal brand customers. However, some companies are apprehensive to enter the Hispanic market, fearing brand missteps. Advice? Don't ignore the market opportunity of U.S. Hispanics; they are the country's largest minority group with $1.3 trillion in buying power. Experienced brands that are actively engaging with Hispanics prove that being authentic and culturally relevant with this audience delivers a strong return on investment.Thu, 08 Jun 2017 13:15:04 -0400https://www.mediapost.com/publications/article/302543/now-is-the-best-time-to-enter-the-hispanic-market.htmlhttps://www.mediapost.com/publications/article/302477/5-hispanic-market-segments-youve-likely-never-hea.htmlBy 2060, Hispanics are projected to comprise over 28% of the U.S. population. In 2017, U.S. Hispanic purchasing power could reach $1.7 trillion. What sounds like a marketer's nirvana may instead be a figurative dead-end, absent a clear understanding of this highly complex and diverse demographic.Wed, 07 Jun 2017 13:00:04 -0400https://www.mediapost.com/publications/article/302477/5-hispanic-market-segments-youve-likely-never-hea.htmlhttps://www.mediapost.com/publications/article/302146/bima-new-scale-to-measure-hispanic-cross-cultura.htmlMarketers and market researchers working in the multicultural and cross-cultural space have long known the shortcomings of utilizing acculturation models for segmentation. Our conflicted national identity and increasing demographic diversity have created a cultural Rubik's cube that resists classification. I've written on this topic several times and have proposed alternative segmentation tools but there has never been a viable replacement for the acculturation model so it has persisted, until now.Thu, 01 Jun 2017 11:00:08 -0400https://www.mediapost.com/publications/article/302146/bima-new-scale-to-measure-hispanic-cross-cultura.htmlhttps://www.mediapost.com/publications/article/301830/is-the-us-hispanic-market-a-growth-market.htmlThe Hispanic market has traditionally been defined by most marketers as the growing population of foreign-born immigrants in the U.S. who have emigrated from Spanish-speaking Latin American countries (mainly Mexico, Central America and the Caribbean).Thu, 25 May 2017 12:47:04 -0400https://www.mediapost.com/publications/article/301830/is-the-us-hispanic-market-a-growth-market.htmlhttps://www.mediapost.com/publications/article/301403/will-snapchat-kill-spanish-language-tv.htmlEarlier this year, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to "empower people to express themselves, live in the moment, learn about the world and have fun together."Thu, 18 May 2017 11:33:04 -0400https://www.mediapost.com/publications/article/301403/will-snapchat-kill-spanish-language-tv.htmlhttps://www.mediapost.com/publications/article/300921/facebook-just-became-the-gateway-to-hispanic-e-com.htmlLast month, we opined on Amazon's rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement by Facebook opens yet another opportunity for marketers to sell directly to the nation's largest minority via e-commerce.Thu, 11 May 2017 10:00:07 -0400https://www.mediapost.com/publications/article/300921/facebook-just-became-the-gateway-to-hispanic-e-com.htmlhttps://www.mediapost.com/publications/article/300755/evangelicals-making-inroads-with-latinos.htmlLatinos are a people of faith and for centuries that faith was Catholic. But the number of Latino Catholics is shrinking, thanks in large part to inroads by Protestant denominations, according to figures from The Pew Center, Religion & Public Life.Tue, 09 May 2017 10:00:08 -0400https://www.mediapost.com/publications/article/300755/evangelicals-making-inroads-with-latinos.htmlhttps://www.mediapost.com/publications/article/300336/the-untapped-hispanic-market-hispanic-owned-busin.htmlBy now, many marketers have heard of the tremendous opportunities the United States. Hispanic consumer represents in terms of numbers and purchasing power. However, in the age of hypersegmentation and targeting, Millennials and bi-cultural Hispanics have risen to the top of marketer's go-to Hispanic sub-segments. While most companies focus on this target, there is an untapped consumer segment that has serious growth potential, Hispanic business owners.Thu, 04 May 2017 12:00:11 -0400https://www.mediapost.com/publications/article/300336/the-untapped-hispanic-market-hispanic-owned-busin.html