MediaPost.com: MediaDailyNews

Half Of Advertisers Buying Programmatic Are Underperforming...

Fri, 29 May 2026 10:15:18 -0400

And now the ANA knows which half. Its Q1 programmatic benchmark reveals advertisers are stratifying into two distinct "lower" and "higher" performing groups.

Measure This: Engagement, Viewing... Or Fandom?

Fri, 29 May 2026 08:00:00 -0400

Does "engagement" have a connection with "viewing" for TV/streaming shows? The answer is no, according to senior streaming buying and selling execs. In recent earnings calls, Netflix and Disney execs sharpened some of the definitions, looking at different kinds of engagement.

CBS News Shocker: Weiss Hires TV News Novice To Run '60 Minutes'

Fri, 29 May 2026 08:00:00 -0400

CBS News editor-in-chief Bari Weiss is bringing in an outsider with no prior experience in TV news to run "60 Minutes."

CBS Names Nick Bilton As Executive Producer Of '60 Minutes'

Thu, 28 May 2026 21:53:09 -0400

CBS News has appointed Nick Bilton as executive producer of “60 Minutes,” CNBC reports. He replaces Tanya Simon, who has been with the program for more than 30 years. Bilton, a former New York Times technology columnist, faces the task, of winning over newsroom employees, many of whom believe the changes at the long-running No. 1 news show are politically motivated, but Bilton says his hiring is not a political maneuver.

Researchers Describe A Hostile Misinformation Effect In Media

Thu, 28 May 2026 21:50:37 -0400

Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they call the hostile misinformation effect — the impact of ideology on targeting, Nieman Lab reports. The researchers write, “we find clear support for a hostile misinformation effect, as citizens believe their own political party was much more targeted than the political opponent.”

Geoff Schiller Hired As CEO Of Screenvision

Thu, 28 May 2026 21:46:04 -0400

Screenvision Media has named former chief revenue officer of Vox Media Geoff Schiller as chief executive officer, replacing interim CEO Jeff Howe, CityBiz reports. Schiller will also join the board of directors. The hire comes as the in-theater advertising industry seeks to leverage box-office momentum and changing consumer viewing habits. It also comes as advertisers demand less digital clutter and audience fragmentation.

Colorado Governor Vetoes Bills To Regulate Social Media, Establish A Gaming Fee

Thu, 28 May 2026 21:30:24 -0400

Colorado Governor Jared Polis has vetoed two media-related bills, The Colorado Sun reports. House Bill 1255, a measure that would require social media platforms to report to law enforcement posts that contain threats, would have a “chilling effect” on online discourse, Polis wrote. House Bill 1418 would force online gaming companies to charge a 5% fee to fund youth mental health programs, but Polis said the fee could violate the Taxpayer’s Bill of Rights.

YouTube Tests 'Exclusive' Visibility Feature With Music Creators

Thu, 28 May 2026 20:03:41 -0400

YouTube is testing a beta feature that allows music creators to select and share exclusive content with their most devoted supporters.

DOJ Reportedly Subpoenas Reddit, X For ICE Critics Data

Thu, 28 May 2026 19:19:38 -0400

Reddit and X have been subpoenaed by Jeanine Pirro, the U.S. Attorney for the District of Columbia, due to multiple users' reported posting of social media content critical of Immigration and Customs Enforcement (ICE) efforts.

Appeals Court Allows Texas To Enforce Law Restricting App Downloads

Thu, 28 May 2026 16:53:20 -0400

The conservative 5th Circuit Court of Appeals has lifted a block on a Texas law that requires Google and Apple to verify users' ages and prevent minors under 18 from downloading apps or making in-app purchases, without parental consent.

Anthropic Valuation Nears $1T, Eclipses OpenAI

Thu, 28 May 2026 16:46:42 -0400

The latest funding round is expected to advance the company's safety and interpretability research, expand compute power to meet growing demand for Claude, and scale the products and partnerships its customers rely on.

Magnifica Humanitas: I Suggest Reading It

Thu, 28 May 2026 16:06:00 -0400

As AI begins fundamentally affecting almost everything we do, we need to stay informed. Pope Leo's document can help.

Not Every Brand Should Jump On The ChatGPT Ads Bandwagon

Thu, 28 May 2026 14:20:03 -0400

The companies that should be testing ChatGPT Ads are the ones with experimental media budget, not brands looking for a silver bullet.

World Cup Ads, Beer Runs, AI Shopping: Marketers Discover Americans Suddenly Care About Soccer

Thu, 28 May 2026 12:18:17 -0400

At least enough Americans are interested in the tournament to justify another round of emotionally manipulative commercials featuring fathers hugging children in replica jerseys.

Amazon Expands Signals To Improve Performance

Thu, 28 May 2026 12:14:38 -0400

Amazon Publisher Services at its summit on Thursday introduced new capabilities to help publishers use data signals that improve an advertiser's performance across web, mobile, and streaming TV.

Connecticut Governor Signs Law Banning Sale Of Location Data

Thu, 28 May 2026 12:07:08 -0400

Connecticut is now the fourth state to prohibit companies from selling data that can pinpoint people's locations within a 1,750-foot radius.

Former WPP CEO Read Launches AI Start-up Conference

Thu, 28 May 2026 11:46:21 -0400

Dubbed, Prompt, the inaugural conference takes place June 9 at London's Design Museum and is timed to London Tech Week.

10 Years Later, ANA Finds Transparency Concerns Remain Acute

Thu, 28 May 2026 11:41:53 -0400

The association is also bringing former WPP Media whistleblower Jon Mandel back as part of a special media transparency report update webinar next week.

AAF Taps Amazon Veteran Kierig To Lead Government Affairs

Thu, 28 May 2026 10:58:27 -0400

She will succeed Clark Rector, who is retiring at the end of July after 37 years with the organization.

ESOMAR Names de Regt CEO

Thu, 28 May 2026 10:25:55 -0400

The move comes as its U.S. counterpoint - the ARF - is undergoing an executive search for a new CEO to succeed Scott McDonald, who is set to retire early next year.

Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP

Thu, 28 May 2026 09:50:01 -0400

Walmart Connect has expanded its offsite media strategy with additional demand-side platforms and programmatic platforms including Yahoo DSP, specifically for Vizio inventory available via Magnite.

Musk's SpaceX Plan: Beyond Rockets To Soaring Ad Potential

Thu, 28 May 2026 09:32:53 -0400

SpaceX is focusing on how it will be the parent company for X, Grok and Starlink - with a major emphasis on advertising.

Rentrak Returns: Comscore Sells Movie Data Business For $70M

Thu, 28 May 2026 09:01:28 -0400

Comscore Movies will rebrand as Rentrak. The box office/movie data-tracking company, which merged with Comscore in 2016, will now return to its legacy name.

Mediaplus Taps WPP Veteran For New Global CMO Role

Thu, 28 May 2026 08:28:43 -0400

Mihaila spent the last two decades in senior leadership roles at WPP and its agency EssenceMediacom, including Global Client President and Managing Director EMEA for EssenceMediacom.

The Ridiculousness Of TV's Assassins For Hire

Thu, 28 May 2026 08:00:00 -0400

The Fox series "Memory of a Killer" boasts the most conspicuous killer for hire on TV at the moment - an assassin with early-onset Alzheimer's.

Conde Nast Settles With Staffers Fired After Confrontation

Wed, 27 May 2026 22:55:47 -0400

Condé Nast has reached a settlement with the NewsGuild of New York over the firing of four editorial staffers last year. Alma Avalle, Ben Dewey Jake Lahut and Jasper Lo were terminated after they confronted the chief people officer about recent layoffs, The Hollywood Reporter writes. Three of the four—Avalle, Dewey and Lo-- are now being allowed to resign as active employees. given nearly two years’ pay and provided with letters of recommendation. Lahut was a probationary worker and will pursue the case via an unfair labor practice case with the National Labor Relations Board rather than take a lesser settlement.

Meta Eyes New Subscription Ecosystem For Social, AI, Creators, Business

Wed, 27 May 2026 20:28:04 -0400

Meta will introduce new and expanded subscription offerings for creators and businesses, as well as users of the tech giant's AI chatbot and social platforms.

Walmart Grocery Receipt Goes Viral

Wed, 27 May 2026 19:54:41 -0400

A receipt from 2006 has people "marveling at how far grocery costs have climbed in the nearly two decades since," according to "USA Today."

Alfonsi Is Out At 60 Minutes, Had Clashed with EIC Bari Weiss

Wed, 27 May 2026 18:48:07 -0400

Journalist Sharyn Alfonsi is leaving “60 Minutes,” after a decade-length tenure on the program, The Washington Post reports. Alfonsi had clashed with Editor in Chief Bari Weiss. “This was not a routine corporate transition; it was a deliberate choice to penalize a journalist for refusing to sanitize factually accurate reporting,” Alfonsi said in the statement. “It sends a chilling message to the entire newsroom.”

Agency Inspired 'Man Therapy' To Be Published Ahead Of Father's Day

Wed, 27 May 2026 16:53:15 -0400

A pro bono campaign from Cactus morphed into a men's mental health website. A book with similar insights will be published on June 15.

FTC Petitions Appeals Court To Revive Monopoly Charge Against Meta

Wed, 27 May 2026 15:11:45 -0400

A federal judge dismissed the FTC's lawsuit last year, ruling that Meta isn't a monopoly because it currently competes with YouTube and TikTok.

Google AI Cites More Social, As Perplexity Pulls Back From Reddit

Wed, 27 May 2026 14:54:22 -0400

The average share of citations attributed to social platforms was 33% higher in April 2026 than in October 2025. Average share declined in March; April followed three straight months of growth, according to Tinuiti.

Hidden Price Of A Free Internet: Or How Advertisers Accidentally Built A Surveillance Costco

Wed, 27 May 2026 12:51:57 -0400

Media buyers discover they've been sitting on a human oilfield this whole time, Web3 report says

The Data Market Is Now Wide Open, Thanks To LiveRamp

Wed, 27 May 2026 11:37:05 -0400

If you are a brand that was already spending heavily in walled gardens, the argument for going deeper just got stronger.

Google 'Sponsored' Ads Emerge In AI Mode

Wed, 27 May 2026 11:33:26 -0400

Juozas Kaziukenas, an entrepreneur based in New York, said he believes Google broke AI's biggest promise to users by adding the ads in mid-conversation.

Returning Streamer Shows' Season Gaps Continue To Rise

Wed, 27 May 2026 11:30:28 -0400

Analysis of 1,611 scripted original shows on premium streamers found viewers waited an average of 21 months between new seasons -- up from the 16-month period in 2022.

Meta Must Face Claims It Overcharged Advertisers

Wed, 27 May 2026 11:09:24 -0400

Siding against Meta Platforms, a federal judge has rejected the company's bid to dismiss a lawsuit alleging that the company overcharged Facebook advertisers a collective $4 billion.

Etsy Combats 'Mindless' Social By Focusing On 'Ministones'

Wed, 27 May 2026 10:39:06 -0400

The ecommerce company's "Celebrate Being Human" campaign pivots from makers to buyers.

Maryland Governor Vetoes State Agency Ad-Spend Bill

Wed, 27 May 2026 09:15:13 -0400

A bipartisan bill that would have required Maryland state agencies to direct half of their ad spend to local news media has been vetoed by Governor Wes Moore, WBOC reports. The Local News for Maryland Communities Act of 2026 would have limited the ability of agencies to use broad ad channels like streaming services, social media, outdoor advertising and regional media, Moore argued. “The State must retain the flexibility to communicate with Marylanders through the most effective and efficient channels available,” Moore wrote.

AI Is New And Not New

Wed, 27 May 2026 08:53:52 -0400

So far, AI is just another tool for persuading humans, but when consumers hand off to AI agents, humans will be out of the loop. That's not something marketers have faced before. Humans have always been the target. Until now.