MediaPost | MediaDailyNews

Broadcasters Sue AereoKiller In DC

Fri, 24 May 2013 17:21:00 -0400

Confirming their efforts to follow over-the-top TV services with legal filings in any market where they start up business, a number of TV broadcasting companies filed suit against AereoKiller in Washington, D.C.

Cigarette Marketers Slice Mag Spending In 2011

Fri, 24 May 2013 16:52:00 -0400

The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The amount declined to $23 million from $46 million the year before.

B2B Revenues Rises, Credits Events, Digital Ads

Fri, 24 May 2013 16:45:05 -0400

Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, together with digital advertising, more than offset the continuing decline in print advertising. The American Business Media's Business Information Network reported that total revenues grew 3.4% from $24.6 billion in 2011 to $25.5 billion.

Court Dismisses Defamation Suit Against WPP's Sorrell

Fri, 24 May 2013 15:31:00 -0400

A New York court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell. Sorrell was slapped with the suit last August by the law firm then representing New Delhi Television, Sabharwal & Finkel, and its principals, Adam Finkel and Rohit Sabharwal.

New Bacardi Campaign Touts Cuban History

Fri, 24 May 2013 12:52:00 -0400

Bacardi has launched a new marketing campaign, "Vivimos," in celebration of the brand's storied origins in Cuba.

MediaCom Races To Win FIA E Championship's AOR

Fri, 24 May 2013 12:37:00 -0400

A start-up race car circuit, The FIA E Championship, has named WPP's MediaCom as its agency of record for its inaugural 2014 season, the companies have confirmed. The agency is tasked with identifying potential sponsorship partnerships for the new racing brand.

Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground

Fri, 24 May 2013 10:56:00 -0400

The four major networks were in a virtual tie for the last month of the 2012-2013 TV season. CBS, Fox, and ABC all finished with a Nielsen live plus same day 1.8 rating/5 share among 18-49 viewers with NBC just a tick behind, at a 1.7/5.

Who Needs Sex? I Have An Unlimited Data Plan

Fri, 24 May 2013 07:00:03 -0400

I think I know how I was supposed to react when 57% of U.S. women said they would rather give up sex than their mobile device for a week, according to a survey released Wednesday.

Aereo Is Not Just For Cord-Cutters

Thu, 23 May 2013 18:34:00 -0400

Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet Kanojia told investors Thursday that 50% of its customers have a pay-TV subscription. He spoke at a Barclays conference, and his comments came via a report from analyst Anthony DiClemente.

Cars.com Drops Flag On NASCAR.com Sponsorship

Thu, 23 May 2013 18:25:00 -0400

Cars.com has a need for speed. The site has a deal with Turner to sponsor a series of videos on NASCAR.com that continues a campaign it launched with a Super Bowl spot. The custom-produced shorts tabbed "Track Drama" feature NASCAR rivalries, intensity on Pit Road and energy as the checkered flag drops.

Worldwide Pay TV On The Rise, Big Growth In Asia

Thu, 23 May 2013 16:17:00 -0400

North American pay TV subscribers may continue to show little or no growth for the first quarter, but worldwide pay-TV business continues to climb, especially in emerging markets. Worldwide pay TV subscribers -- business from cable, satellite and telco businesses -- grew by 8% in 2012 to 800 million.

Activision Blizzard's Campaign Wins Grand Effie

Thu, 23 May 2013 16:12:00 -0400

Video game marketer Activision Blizzards' ad campaign "The Vet and the nOOb" for "Call of Duty: Modern Warfare 3" has won the 2013 Grand Effie for North America. The effort was led by MDC Partners' 72and Sunny, with contributions from media shop OMD, digital agency SapientNitro and PR firm Edelman.

Mag Bag: Bonnier, Source Interlink Swap Mags

Thu, 23 May 2013 16:09:00 -0400

Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with the purchase of a biker gang's worth of motorcycle titles from Source Interlink Media, including "Motorcyclist," "Sport Rider," "Dirt Rider," "Motorcycle Cruiser," "Hot Bike," "Baggers," "Super Streetbike," "Street Chopper," and "ATV Rider." Together with Bonnier's "Cycle World," the new titles will form a new Motorcycle Group.

Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV

Thu, 23 May 2013 07:46:00 -0400

Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of the coveted NCAA basketball tournament coverage occurred in March, the big money and high rates of the Final Four and championship games occurred in April and were enough to boost ad spending dramatically for the broadcast and cable TV networks that covered it.

NY1 Show Goes National

Wed, 22 May 2013 19:32:43 -0400

Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to subscribers in its various markets next month. "On Stage Across America" will be based on a local show airing over the past 15 years on TWC's Big Apple news station NY1.

TV Model: Nets, Stations Split Retrans 50/50

Wed, 22 May 2013 18:02:00 -0400

Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate's retrans consent dollars over time. Right now, he said, a 50/50 split is emerging as the model.

Newspaper, Magazine Ad Fortunes Continue To Decline

Wed, 22 May 2013 17:59:00 -0400

In 2012, total newspaper print ad revenues dipped 8.5% to $18.9 billion, according to the Newspaper Association of America. That compares with a peak value of $47.4 billion in 2005, meaning that print advertising has suffered a precipitous 60% drop over just seven years, with 27 straight quarters of year-over-year declines.

Equifax Taps Dentsu's 360i As Lead Agency

Wed, 22 May 2013 17:24:00 -0400

Data collection company Equifax has selected Dentsu shop 360i to be its lead agency for both traditional and digital channels. Equifax spent the bulk of its measured media budget -- more than $31 million -- on digital display advertising in 2012. 360i is tasked with leading all direct-to-consumer integrated marketing efforts for the brand's Credit and Identity Protection products.

NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place

Wed, 22 May 2013 17:08:00 -0400

NBC leads with "The Voice," while ABC's "Dancing With the Stars" is up 44% from the previous week. ABC came in second place to NBC on Tuesday night with a 2.1/6.

MEC Names Beecroft Head Of A/P Trading

Wed, 22 May 2013 16:13:00 -0400

Media agency MEC, part of WPP's GroupM, has appointed Michael Beecroft as head of trading for Asia-Pacific.

Gravity Debuts New Division: Scout

Wed, 22 May 2013 13:57:00 -0400

International visual effects, design and content company Gravity announced that three key creative and production executives from Superfad NY have reassembled as Scout, a new divison of Gravity.

AWNY Installs New Board

Wed, 22 May 2013 12:58:18 -0400

Advertising Women of New York installed its 2013- 2014 Board of Directors.

Clarification: NDTV Appeal Addresses Allegations Against Nielsen

Wed, 22 May 2013 10:58:00 -0400

A May 21 Media Daily News story headlined "NDTV Challenges WPP, Tries to Revive Lawsuit in NY," failed to report that the NDTV appeal addresses only the allegations against Nielsen and some of its subsidiaries in the original lawsuit.

Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains

Wed, 22 May 2013 10:55:00 -0400

For the first time in a year-long period, the biggest multichannel video companies have witnessed a collective net loss in subscribers. The biggest loser over the past year was Comcast, giving back 553,000 subscribers. Satellite and telco companies continued to make gains.

DPAA Taps Enhanced TV Ad Vet Frey As New Chief

Wed, 22 May 2013 08:08:00 -0400

Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of "enhanced television," has joined the Digital Place-Based Advertising Association as president-CEO. He is the fourth TV sales exec to helm the advertising trade bureau since it was founded six years ago as the Out-of-Home Video Advertising Bureau, and the first that is not a woman. He succeeds Sue Danaher, who resigned from the DPAA to take a senior sales position at DPAA member Adspace Digital Mall Network.

How Social Is Transforming TV

Tue, 21 May 2013 17:46:00 -0400

Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and social media. Most of all, viewers want TV shows and networks to fulfill their "functional motivations." They expect air dates and times, episode recaps and character bios.

ESPN Cuts Workforce

Tue, 21 May 2013 17:11:00 -0400

ESPN is cutting its workforce, the latest Disney division to reduce staff. The company did specify how many jobs are being cut, but they include unfilled positions.

Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports

Tue, 21 May 2013 16:30:00 -0400

The Chicago City Council has awarded Clear Channel Airports a five-year contract to implement indoor digital signage programs for O'Hare International Airport and Midway International Airport. In addition to improving the airport experience for travelers with interactive displays delivering information in real-time, the contracts are expected to yield over $25 million a year in revenues for the city.

(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY

Tue, 21 May 2013 16:26:00 -0400

New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a number of their subsidiaries for breach of contract and negligence in connection with a TV ratings service that the companies operate in India.

Horizon Taps Gambelli As Chief Investment Officer

Tue, 21 May 2013 16:18:00 -0400

Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive vice president/chief investment officer. She will replace Aaron Cohen, executive vice president and chief media negotiation officer, who will take on a senior advisory role in the media agency.