MediaPost.com: MediaDailyNews

Chamber Of Commerce, Meta, Others Side With Paramount In Video Privacy Battle

Fri, 03 Jul 2026 14:12:03 -0400

A broad interpretation of the 1988 Video Privacy Protection Act would result in "a sweeping and harmful transformation of the internet," the Chamber of Commerce tells the Supreme Court.

Musk Petition To Scrap FTC Privacy Order Draws Mixed Responses

Fri, 03 Jul 2026 12:47:07 -0400

Privacy watchdogs oppose Musk's petition, but an Iowa-led coalition of 12 states are backing Musk.

Is That A Gizmo In Your Pocket Or Are You Just Glad To See Meta's New App?

Fri, 03 Jul 2026 08:23:56 -0400

Meta is quietly rolling out "Pocket," an app that invites users to create, share and discover playable AI-generated experiences called "gizmos." It's likely the fruit of Meta's acquisition of startup Gizmo, now part of its Superintelligence Lab.

Comcast Selloff Signals New Era Of Hollywood Moguls

Thu, 02 Jul 2026 21:52:00 -0400

Comcast’s breakup marks the close of the Hollywood era dominated by moguls like Rupert Murdoch, Ted Turner, Sumner Redstone, John Malone and Brian L. Roberts, The Los Angeles Times writes.. “There was a time that Murdoch, Malone and Brian were really industry leaders who could affect change,” said Bank of America managing director Jessica Reif Ehrlich. “That’s not true any longer.” The shift also means that brands that offer streaming will be the winners.

Shopline And Shopify Settle Their Software Copyright Suit

Thu, 02 Jul 2026 21:30:18 -0400

Shopline and its parent company JOYY have settled a copyright lawsuit filed by Shopify, Reuters reports. The suit accused Shopling of copying its software to build a competing product. "Shopline copied our Dawn theme, rebranded it, and sold it against us," said Shopify general counsel Jean Niehaus in a statement. "We took them to court and they've been ordered to stop and to pay us. Open source is built on trust and we'll defend that every time someone treats it as a free pass to steal."

Pinterest Helps Advertisers Track Their Overseas Campaigns

Thu, 02 Jul 2026 21:26:25 -0400

Pinterest is offering a feature that will help advertisers better understand how their ad campaigns are doing in various countries, ALMCorp. reports. Residing on Pinterest’s ad platform, the “markets view” feature is designed to give businesses the ability to see how their PIN campaigns perform across several regions simultaneously. It is designed for businesses that sell their products overseas or plan to start doing so.

Delta To Feature 'Wall Street Journal,' 'New York Times' Content On Planes

Thu, 02 Jul 2026 21:20:58 -0400

Delta Air Lines has expanded its Delta Sync platform by integrating The Wall Street Journal and The New York Times into its connectivity portal, Travel And Tour World reports. Premium passengers with real-time news and business intelligence. Delta is also integrating video content from the publications into its seatback entertainment systems in nearly 900 aircraft, including business interviews.

X Doubles Down On Livestreaming With Studio, Creator Incentives

Thu, 02 Jul 2026 20:30:59 -0400

As X becomes more focused on video, it is now is looking to ramp up the presence of creator-driven livestreams, implementing a designated "Live Studio" and payout incentives.

Reddit Unveils Ad Variant Testing Tool

Thu, 02 Jul 2026 20:22:47 -0400

Advertisers running campaigns on Reddit now have the option to directly compare the success of multiple ad variants ahead of launching their final promotion.

Ford Launches MLB Campaign Playing Up Quality

Thu, 02 Jul 2026 19:36:44 -0400

Besides the national TV spot, Ford is running full-page print newspaper ads in all of its plant cities to directly thank team members.

Dove, Victoria's Secret Pink-Pile On 'Elle'

Thu, 02 Jul 2026 16:57:55 -0400

Brands join L'Oreal in hopes that pretty-in-pink loyalty tops critical reviews.

Nielsen Audio Updating Methods, Puts Diary Accreditation On Hiatus

Thu, 02 Jul 2026 16:02:02 -0400

Nielsen this week informed clients it has put its MRC accreditation for its Nielsen Audio diary service on hiatus for six months while it updates key aspects of its methodology.

Programmatic Shift: Impact Of Agentic Media Buying

Thu, 02 Jul 2026 14:30:35 -0400

Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

World Cup Brand Ads Getting Higher 'Attention'

Thu, 02 Jul 2026 13:30:37 -0400

On Fox networks, the average attention index for marketers is 121. World Cup brands are performing 21% higher than average, according to iSpot. This is determined by the percentage of viewers who complete watching the ad message.

How This Year's World Cup Is Boosting U.S. Soccer Fandom

Thu, 02 Jul 2026 12:38:30 -0400

Stagwell's The Harris Poll did a recent survey that found sharply growing enthusiasm among Americans for the sport.

Microsoft Invests $2.5B In AI Consulting Business

Thu, 02 Jul 2026 11:27:08 -0400

Microsoft announced the "Microsoft Frontier Company" on Tuesday as a new operating business focused on delivering AI support for its clients through enterprise AI engineering expertise.

Performance TV Electrified - Finally - By CTV

Thu, 02 Jul 2026 11:11:55 -0400

With the digital/TV divide collapsed by CTV, digitally driven linear will be the next explosion in performance TV.

Movie Business Rising - But Not Enough? Don't Blame Streaming

Thu, 02 Jul 2026 10:19:48 -0400

Is there a need for big screens, a better in-theater experience, and more fun? Hello, 'Barbenheimer'...

Ad Spend Data Reveals K-Shape To U.S. Ad Economy

Thu, 02 Jul 2026 10:04:41 -0400

"Consumer headwinds are already flowing through to advertising budgets," the analysts at Madison and Wall note - something that has also manifested in U.S. Ad Market Tracker data.

Neighbor Vs. Neighbor Is Hot New TV Trend

Thu, 02 Jul 2026 09:36:21 -0400

Three of something constitutes a trend, and that is what TV has accomplished in the bad-neighbor space with a new one from Netflix that premiered this week.

WPP Enterprise Solutions Outlines Services

Thu, 02 Jul 2026 08:21:05 -0400

Additional capabilities will be announced in the future, according to the company.

Paramount To Pull Out Of UIP To Allay EU's Antitrust Concerns

Wed, 01 Jul 2026 23:32:00 -0400

Paramount Skydance will withdraw from United International Pictures (UIP), a film distribution joint venture with Universal Pictures, in order to gain European Union approval for its acquisition of Warner Bros. Discovery, The Hollywood Reporter writes. Antitrust regulators urged Paramount to drop its UIP stake to calm antitrust concerns expressed by European cinema operators and to secure approval of the $111 billion deal.

Tech Billionaires Now Control The Most Visible Newsrooms In The U.S.

Wed, 01 Jul 2026 23:28:17 -0400

The media business is being increasingly shaped by a small group of billionaires like Jeff Bezos, David Ellison, Michael Bloomberg and Marc Benioff, whose interests go far beyond journalism, according to an analysis by Observer. Their decisions have an impact on newsroom direction and public trust as they control the most visible outlets in the country. The article is accompanied by a roster of tech founders and investors with media interests.

Former Conde Nast Leader Charles H. Townsend Dies At 82

Wed, 01 Jul 2026 23:22:28 -0400

Charles H. Townsend, who was chief executive of Condé Nast during a period in which the company and other media firms were rocked by falling ad revenues and the shift from print to digital, has died at age 82, The New York Times reports. Townsend, who started his 12-year tenure in 2004, oversaw the closures of Gourmet, Details and Lucky.

Alliance Calls For Narrow Definition Of Consumer In Paramount Video Case

Wed, 01 Jul 2026 23:18:28 -0400

The News/Media Alliance has submitted an amicus brief to the Supreme Court, calling for a narrow definition of consumer under the Video Privacy Protection Act (VPPA). It says a consumer is someone who subscribes to audiovisual materials and that definition has been accepted by the Sixth Circuit and the D.C. Circuit courts. A broader view would apply the VPPA to consumers who do not subscribe. The brief supports Paramount in the case of Salazar vs. Paramount Global.

Nearly 60% Of U.S. Adults Support Social Media Ban For Kids Under 16

Wed, 01 Jul 2026 21:34:10 -0400

Almost six out of ten U.S. adults support banning access to social media sites for young people under the age of 16, Pew Research Center reports. But one in five adults oppose such a ban and one in four are unsure. Those in the 30-49 age group are the most likely to favor a ban, and parents with an 18-year-old are more supportive of a ban than those without a child that age. Pew surveyed 9,750 U.S. adults from May 26 to June 1 of this year.

Meta Names CMO Alex Schultz First Chief Data Officer

Wed, 01 Jul 2026 18:28:25 -0400

Meta's Chief Marketing Officer Alex Schultz will become the tech giant's first chief data officer, a position that will primarily focus on AI analytics.

TikTok Launches Agentic Marketplace For Ad Partners

Wed, 01 Jul 2026 16:53:26 -0400

TikTok, which has opened its ad platform to third-party AI agents, is integrating a designated marketplace of agentic marketing features.

Patriotism Alive, But American Brands Split On Narrative

Wed, 01 Jul 2026 16:12:36 -0400

Six in 10 participants in a recent survey say they feel a strong sense of pride in being American, and only 16% feel little or none.

The World Cup Is Essentially A Media Budget Vacuum

Wed, 01 Jul 2026 12:57:49 -0400

Unless your brand's a certified World Cup partner, it appears you're sitting this month out, while the ones involved are your standard big spenders.

TVB: Nielsen Ad-Supported TV Estimates Need Context

Wed, 01 Jul 2026 12:34:21 -0400

"Higher broadband-only penetration estimates could inflate streaming's audience and undercount linear audiences," the TVB says.

AI Finally Gets A Job, CTV Still Can't Find Its Measurement, Print Continues Its Long Goodbye

Wed, 01 Jul 2026 12:00:00 -0400

AI media is the top category for planned spending increases, with 60% of marketers expecting to raise investment in the second half of the year.

When AI Needs A Kill Switch

Wed, 01 Jul 2026 11:57:10 -0400

The shift from chatbots to more capable agentics that can complete complex, multi-step tasks raises concerns about how much access and authority they should have inside media-planning environments.

Google Updates TOS, Google AI Gives It Thumbs Down

Wed, 01 Jul 2026 11:54:52 -0400

I just received notice from Google about its latest Terms of Service update. I asked one of Google's non-humans to read - and critique - it for me.

The Horror Of It All: Gen Z Moviegoers Rising

Wed, 01 Jul 2026 10:28:35 -0400

Nearly two-thirds of U.S. internet consumers 18-24 (61%) have been to a movie theater at least once in the last six months, Ampere Analysis finds - up from the pre-pandemic period of Q1 2020 (at 58%).

'Trust' Media Landscape For Consumers: Pick Your Spots?

Wed, 01 Jul 2026 09:47:03 -0400

Consumers are trying to hold back on how much personal information is disclosed - across the board for the average viewer.

Ferrell Hawks Skims Underpants And New Show, 'The Hawk'

Wed, 01 Jul 2026 09:06:44 -0400

Funnyman Ferrell is well-known for the many movies and "SNL" sketches in which he unabashedly cavorted comedically wearing only a pair of white briefs.

Omnicom Wins $560 Million Adidas Media

Wed, 01 Jul 2026 09:06:44 -0400

The global account has been handled by WPP agencies for the last eight years. Mediacom first won the assignment in 2018.

Axel Springer Completes Telegraph Media Group Acquisition

Tue, 30 Jun 2026 22:26:24 -0400

Axel Springer, the German publishing group, has closed its $761 million acquisition of the Telegraph Media Group following regulatory approvals, Reuters reports. The deal was approved by authorities in Britain, Ireland and Australia. This is the second-largest purchase by Axel Springer, just behind its $1 billion acquisition of Politico in 2021.

Miroma Group Becomes Top Shareholder In Ad Results Media

Tue, 30 Jun 2026 22:23:17 -0400

Miroma Group, a London-based marketing and content firm, has become a controlling shareholder in Ad Results Media, a radio and digital audio ad agency, Inside Radio reports. This represents Miroma’s most significant expansion into the U.S. to date, while increasing its annual media investment to $750 million+. Shamrock Capital, which has controlled Ad Results Media, will retain a minority stake in the firm.