MediaPost.com: MediaDailyNews

Alabama Lawmakers Pass Privacy Bill Opposed By Advocates

Tue, 14 Apr 2026 15:47:29 -0400

Alabama lawmakers have passed a privacy bill that gives state residents some control over personal data, but doesn't give consumers the right to opt out of common forms of behavioral ad targeting.

Amazon Bio Discovery Debuts With AI Agents, Subscription Search Service

Tue, 14 Apr 2026 15:25:23 -0400

Amazon has partnered with Memorial Sloan Kettering to build an application accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks. The goal is to "beat the clock" for terminal cancers and other disease.

Virginia Governor Signs Law Banning Sales Of Location Data

Tue, 14 Apr 2026 12:20:06 -0400

Virginia Governor Abigail Spanberger on Monday signed a privacy law that will prohibit businesses from selling data that can pinpoint people's locations within a 1,750-foot radius.

Nielsen: Move Along, Nothing To See Here (*)

Tue, 14 Apr 2026 12:06:51 -0400

*"The Gauge and Media Distributor Gauge do not reflect Nielsen's currency TV ratings."

Meta Set To Surpass Google In 2026 Ad Revenue

Tue, 14 Apr 2026 10:20:02 -0400

Emarketer released data on Monday, forecasting Meta Platforms will take more ad revenue and market share than Google in 2026 for the first time ever worldwide.

Advertising's Biggest Headwind Is, Well, You

Tue, 14 Apr 2026 09:38:42 -0400

"AI continues to be a tailwind for Publicis," CEO Arthur Sadoun stated, reporting that AI tech now accounts for 86% of the holdco's revenue. Humans, not so much.

Amazon Close To Acquiring Satellite Telecom Firm

Tue, 14 Apr 2026 08:47:12 -0400

Amazon is in advanced talks to ‌acquire Globalstar, the satellite telecom group, Reuters reports, sourcing Bloomberg News. Such a deal would bolster Amazon’s effort to build a satellite operation. The transaction could be announced on Tuesday.

Survey Reveals News Outlets Are Not Seen As 'Trustworthy'

Tue, 14 Apr 2026 08:42:25 -0400

New research from Magid shows a decline in the association of the word “trustworthy” with news organizations, TVNewsCheck reports. Of 44 emotional attributes surveyed, “trustworthy” ranks 39th. The study will be presented at TVNewsCheck’s Programming Everywhere conference on April 19 at the NAB Show.

Dollar General, QSIC Partner To Expand Chain's In-Store Audio Network

Tue, 14 Apr 2026 08:38:36 -0400

Dollar General has formed a partnership with QSIC that will enable the chain to roll out an enhanced, AI-fueled in-store audio media network in roughly 6,000 locations, doubling its in-store audio presence to 12,000 stores, in the second quarter of 2026,Retail Dive reports. QSIC can hep create curated music and AI-generated audio ads. The QSIC platform allows Dollar General to deliver “localized, real-time messaging at scale,” says Austin Leonard, vice president and general manager of DG Media Network, said in a statement.

As In Days Of Old, TV Took Us To The Moon And Back

Tue, 14 Apr 2026 08:00:00 -0400

For those old enough to remember the Golden Age of the space program in the 1960s and early '70s, Artemis II seemed like old times.

Nexstar To Use NewsNation Content On Local TV Stations

Tue, 14 Apr 2026 01:27:04 -0400

Nexstar Media Group plans to use NewsNation as its source for nationally produced segments on its local TV stations, Barrettt Media reports. Previously, Nexstar utilized features from ABC and NBC. Nexstar, which has over 200 stations, is asking them to use content from NewsNation.

Roblox Moves Ahead With Age-Specific Accounts For Kids

Mon, 13 Apr 2026 19:02:10 -0400

Roblox has announced new tiered account types for kids and teens under 16 years of age, introducing a unified framework for age checks, account-level defaults, in-game content ratings, and expanded parental controls.

OpenX Repositions As 'Intelligent SSP'

Mon, 13 Apr 2026 18:07:34 -0400

Open X's new position shifts it from intermediary to strategic data partner - a move intended to reduce complexity in an AI-driven ad market and allow marketers to regain control of their media budgets.

'The Wall Street Journal' Trumps Trump In Defamation Case - Pending Appeal

Mon, 13 Apr 2026 17:25:49 -0400

And Trump Media dropped its lawsuit against "The Guardian." But a suit against "The New York Times" is active at this moment.

ANA Urges FTC To Avoid Mandating 'Easy' Cancellation Tools

Mon, 13 Apr 2026 15:40:21 -0400

The ANA wants the FTC to refrain from reviving key provisions of the 2024 click-to-cancel rules, which aimed to make it easier for consumers to terminate recurring subscriptions.

X Prioritizes Original Content By Cutting Aggregator Payouts

Mon, 13 Apr 2026 15:27:46 -0400

X is furthering its mission to declutter the home feed, announcing that it has begun to test new recognition tools aimed at boosting monetization revenue opportunities for original content creators over aggregate accounts.

Why Targeting A 'Civilization' Has Gen Z Deeply Concerned

Mon, 13 Apr 2026 14:17:22 -0400

Using the word "civilization" erases the boundary between soldier and civilian, between military objective and cultural existence.

Don't Forsake Humans To Appease Bots: Flywheel's Camarota

Mon, 13 Apr 2026 12:55:41 -0400

Advertisers may think agentic creates another audience they need to reach online, but Flywheel Chief Creative Officer Phil Camarota believes there is still only one - humans. Here's why.

The $165B 'Annoyance Economy' -- Friction Is The Business Model

Mon, 13 Apr 2026 12:26:58 -0400

American consumers are losing billions to what can only be described as professionally engineered inconvenience.

Appeals Court Rejects Virginia Bid To Reinstate Time Limits For Social Media

Mon, 13 Apr 2026 11:29:04 -0400

The 4th Circuit rejected Virginia's request to allow enforcement of a law requiring social platforms to verify users' ages and prohibit minors under 16 from accessing social media for more than one hour a day without parental consent.

Meta Vows To Appeal Two Recent Verdicts

Mon, 13 Apr 2026 09:53:29 -0400

Meta says it will appeal a pair of verdicts in New Mexico and California that awarded plaintiffs hundreds of millions of dollars, Fox Business reports. "We think we have strong grounds on appeal on a number of counts," said Ethan Davis, vice president and head of global litigation strategy at Meta. "We think these cases threaten to erode fundamental principles of free speech. And so we are optimistic about our chances on appeal."

Scammers Conduct Fraudulent Investment Schemes, NY AG Warns

Mon, 13 Apr 2026 09:37:36 -0400

Scam artists are targeting consumers with fraudulent investment schemes across Meta platforms, New York Attorney General Letitia James warned in an investor alert, Lohud reports. Scammers are using deceptive ads and “deepfake” technology on Facebook, Instagram and WhatsApp, James warns.

'The Economist' To Feature Its Writers In New Mobile App Product

Mon, 13 Apr 2026 09:26:14 -0400

Economist writers will no longer toil in anonymity, The New York Times reports. The UK title will this summer start to roll out Economist Play, a feature of its mobile app, that will present shows hosted by Economist correspondents, including interviews with newsmakers and policy debates. Economist Play will be offered for about $15 per month.

Why Local Media Firms Are Having A Tougher Time Selling Advertising

Mon, 13 Apr 2026 09:09:24 -0400

The shift from a heavy focus on retail to service firms, new businesses and digitally fluent marketers has made harder for local media companies to close advertising deals, says Gordon Borrell, CEO of Borrell Associates, Editor And Publisher reports. These newer groups think differently about where and how to spend money.

FTC Expands Political Bias Probe, Expects Agency 'Settlements' Soon

Mon, 13 Apr 2026 08:59:55 -0400

The news, first reported Sunday by 'The Wall Street Journal,' comes months after Omnicom and Interpublic agreed to "ideological" media-buying restrictions to gain FTC approval of their merger.

2026 Best Movie Theater Start Since Pre-Pandemic

Mon, 13 Apr 2026 08:51:19 -0400

Movie studios have spent $283.9 million on nation TV advertising from 46,523 ad airings for the year so far, resulting in 16.3 billion impressions, according to estimates from iSpot.

Deeper Influencer Messaging For Linear's Old-School Ad Ecosystem?

Mon, 13 Apr 2026 08:00:00 -0400

The premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real or perceived "trust."

'DMV,' 'Watson' On Short List Of Network Cancellations This Season

Mon, 13 Apr 2026 08:00:00 -0400

It is rarer than it used to be, but some network TV shows still get canceled after one or two seasons.

TiVo Builds Performance Data Play From Home To Car

Mon, 13 Apr 2026 08:00:00 -0400

TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.

Agencies Using Google Ads Hit With Phishing Scams

Fri, 10 Apr 2026 18:23:17 -0400

Google Ads has come under attack with phishing schemes designed to gain unauthorized access to accounts. The latest phishing attack on advertisers was detailed by Group Twenty Seven founder Pauline Jakober.

AT&T, Verizon Press SCOTUS To Nix Privacy Fines

Fri, 10 Apr 2026 17:07:01 -0400

The carriers say they had the right to a trial by jury before being fined by the FCC.

When Was The Golden Age Of Media Services Agencies?

Fri, 10 Apr 2026 14:26:05 -0400

According to some who should know, it's happening right now. If you don't believe me, listen to Laura Desmond, David Kenny, Bill Koenigsberg and Matt Seiler explain why.

Meta Must Face Massachusetts AG's Addiction Suit

Fri, 10 Apr 2026 13:53:28 -0400

Massachusetts Attorney General Andrea Joy Campbell can proceed with claims that Meta violated consumer protection laws by allegedly designing Instagram to be addictive.

Navigating The AI 'Say-Do' Gap

Fri, 10 Apr 2026 12:37:01 -0400

Net favorability for AI "anything" is sitting at around -20, but nearly 53% of Americans are using AI regularly in their daily lives.

Retail Marketers Talk Big Game, Budgets Tell A Different Story

Fri, 10 Apr 2026 12:31:23 -0400

New research finds a striking gap between what brands say they're spending on retail media, and what they're actually doing.

Gamers May Have A Future In Air Traffic Control

Fri, 10 Apr 2026 11:42:04 -0400

A campaign by the FAA and Transportation Department targets video gamers for the job of air traffic controller, and notes this type of expertise is crucial for keeping skies safe, with an average of about 45,000 U.S. flights per day.

Local Ad Spend Forecast Revised To +8.1% This Year

Fri, 10 Apr 2026 11:10:00 -0400

Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.

VML, WPP Media Help Recruit U.S. Navy Healthcare

Fri, 10 Apr 2026 11:00:00 -0400

The integrated marketing push targets key cities and early-career medical pros.

Stagwell Taps Publicis' Souza As Chief Growth Officer NA

Fri, 10 Apr 2026 10:01:10 -0400

She succeeds Robyn Freye, who left earlier this year to become president and chief growth officer of CourtAvenue.

Sorry, You Can't Measure That (And Who Really Wants To?)

Fri, 10 Apr 2026 09:30:46 -0400

Back in the day there was considerable debate about whether viewers were more attentive to commercials within TV shows they were more attentive to. In this week's edition I kick off a new series about what the industry can actually measure, and what it cannot. Do I have your attention?