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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost | Marketing Daily</title><link>https://www.mediapost.com/</link><description>None</description><atom:link href="https://www.mediapost.com/publications/feeds/articles/marketing-daily/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Fri, 25 Sep 2026 17:02:44 -0400</lastBuildDate><item><title>Carter&amp;#x27;s Banishes Monsters, Boosts Confidence, Helps Kids Glow</title><link>https://www.mediapost.com/publications/article/418313/carters-banishes-monsters-boosts-confidence-hel.html</link><description>In a series of brand moves, the value apparel company looks for new ways to gain relevance with Gen Z parents.</description><pubDate>Fri, 25 Sep 2026 17:02:44 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418313/carters-banishes-monsters-boosts-confidence-hel.html</guid></item><item><title>Athletic, Graza Team For Non-Alcoholic EVOO-Infused Pilsner</title><link>https://www.mediapost.com/publications/article/418308/athletic-graza-team-for-non-alcoholic-evoo-infuse.html</link><description>The co-branded "Cold Off The Press" brew is made with Graza's extra virgin olive oil.</description><pubDate>Fri, 25 Sep 2026 15:30:33 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418308/athletic-graza-team-for-non-alcoholic-evoo-infuse.html</guid></item><item><title>Wendy&amp;#x27;s Goes Emo, Drops Album For Parking Lot Meltdowns</title><link>https://www.mediapost.com/publications/article/418303/wendys-goes-emo-drops-album-for-parking-lot-melt.html</link><description>The album, "Songs to Listen to in a Wendy's Parking Lot," was created as a soundtrack for QSR customers who "have turned Wendy's parking lots into an unexpected backdrop for documenting life's
emotional moments."</description><pubDate>Fri, 25 Sep 2026 15:08:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418303/wendys-goes-emo-drops-album-for-parking-lot-melt.html</guid></item><item><title>Bone Density Device Uses Linear TV To Reach Postmenopausal Women</title><link>https://www.mediapost.com/publications/article/418246/bone-density-device-uses-linear-tv-to-reach-postme.html</link><description>Osteoboost, worn around the waist for 30 minutes daily, uses "gentle vibration targeted to your spine and hips" to reduce bone density loss, claims the company.</description><pubDate>Fri, 25 Sep 2026 12:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418246/bone-density-device-uses-linear-tv-to-reach-postme.html</guid></item><item><title>Data Proves Converse Should Have Known Better</title><link>https://www.mediapost.com/publications/article/418281/data-proves-converse-should-have-known-better.html</link><description>Marketing discipline and common sense both failed the cratering Nike brand. When does neglect turn into marketing malpractice?</description><pubDate>Thu, 24 Sep 2026 19:10:02 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418281/data-proves-converse-should-have-known-better.html</guid></item><item><title>Record Holiday Sales? Mostly, It&amp;#x27;s The Price</title><link>https://www.mediapost.com/publications/article/418286/record-holiday-sales-mostly-its-the-price.html</link><description>A new flurry of forecasts finds people will protect holiday budgets by cutting other spending - even groceries and healthcare.</description><pubDate>Thu, 24 Sep 2026 19:07:46 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418286/record-holiday-sales-mostly-its-the-price.html</guid></item><item><title>Volkswagen Introduces AirConsole In-Vehicle Gaming</title><link>https://www.mediapost.com/publications/article/418284/volkswagen-introduces-airconsole-in-vehicle-gaming.html</link><description>Select games will also support ambient lighting integration in compatible vehicle models and trims, allowing interior lighting to respond to gameplay for a more immersive in-car experience.</description><pubDate>Thu, 24 Sep 2026 17:39:44 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418284/volkswagen-introduces-airconsole-in-vehicle-gaming.html</guid></item><item><title>Alan Cumming Leads Campari&amp;#x27;s &amp;#x27;Stay Bitter&amp;#x27; Effort For Negroni Week</title><link>https://www.mediapost.com/publications/article/418283/alan-cumming-leads-camparis-stay-bitter-effort.html</link><description>Milan's classic red aperitivo is celebrating "Negroni Week" with a new ad effort featuring award-winning actor Alan Cumming and a cast of creatives from various industries.</description><pubDate>Thu, 24 Sep 2026 16:52:23 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418283/alan-cumming-leads-camparis-stay-bitter-effort.html</guid></item><item><title>IHG Flips The Script On &amp;#x27;Chicken Shop Date&amp;#x27; Host In New Campaign</title><link>https://www.mediapost.com/publications/article/418280/ihg-flips-the-script-on-chicken-shop-date-host-i.html</link><description>British celebrity interviewer Amelia Dimoldenberg - best known for her awkward deadpan humor in her "Chicken Shop Date" YouTube, which boasts nearly 3.5 million subscribers - stars in the hotelier's
"When the Host Needs Hosting" social effort.</description><pubDate>Thu, 24 Sep 2026 16:37:32 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418280/ihg-flips-the-script-on-chicken-shop-date-host-i.html</guid></item><item><title>JCPenney Drafts Teachers - And Football - In New Fashion Push</title><link>https://www.mediapost.com/publications/article/418238/jcpenney-drafts-teachers-and-football-in-new-f.html</link><description>Using "Thursday Night Football," Substack and educators with a fashion edge, the retailer is rolling out a new campaign.</description><pubDate>Thu, 24 Sep 2026 09:00:11 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418238/jcpenney-drafts-teachers-and-football-in-new-f.html</guid></item><item><title>Michelob Ultra, NHL Announce Multiyear Partnership</title><link>https://www.mediapost.com/publications/article/418248/michelob-ultra-nhl-announce-multiyear-partnership.html</link><description>Anheuser Busch's previous U.S. NHL deal expired after the 2021-22 season.</description><pubDate>Thu, 24 Sep 2026 08:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418248/michelob-ultra-nhl-announce-multiyear-partnership.html</guid></item><item><title>In A &amp;#x27;Different World&amp;#x27; For HIV Patients, Debbie Allen &amp;amp; Merck Launch &amp;#x27;Hive&amp;#x27; Campaign</title><link>https://www.mediapost.com/publications/article/418243/in-a-different-world-for-hiv-patients-debbie-al.html</link><description>The "Hive" is the personalized support networks HIV patients are urged to create for their "whole health" of "mind, body and spirit."</description><pubDate>Wed, 23 Sep 2026 18:20:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418243/in-a-different-world-for-hiv-patients-debbie-al.html</guid></item><item><title>Crown Royal, &amp;#x27;Sports Illustrated&amp;#x27; Partner To Celebrate Football Fans</title><link>https://www.mediapost.com/publications/article/418234/crown-royal-sports-illustrated-partner-to-celeb.html</link><description>Sports journalist Juju Adams stars in the first episode of a content series spotlighting "Crown Quarterback" artist Swae Lee.</description><pubDate>Wed, 23 Sep 2026 17:33:39 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418234/crown-royal-sports-illustrated-partner-to-celeb.html</guid></item><item><title>Carl&amp;#x27;s Jr. Targets The Competition With Cooked-to-Order Angus Maximus Promo</title><link>https://www.mediapost.com/publications/article/418233/carls-jr-targets-the-competition-with-cooked-to.html</link><description>My Rewards members can submit "their receipt from a royally disappointing burger from the competition," for a free Angus Maximus burger.</description><pubDate>Wed, 23 Sep 2026 16:23:53 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418233/carls-jr-targets-the-competition-with-cooked-to.html</guid></item><item><title>Mazda Celebrates Youth Sports Coaches</title><link>https://www.mediapost.com/publications/article/418204/mazda-celebrates-youth-sports-coaches.html</link><description>Through Oct. 18, families with kids who play sports can nominate their favorite coach for a chance to win a Mazda CX-90.</description><pubDate>Tue, 22 Sep 2026 18:04:15 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418204/mazda-celebrates-youth-sports-coaches.html</guid></item><item><title>Target Heads Into Holidays Channeling Design, Style</title><link>https://www.mediapost.com/publications/article/418203/target-heads-into-holidays-channeling-design-styl.html</link><description>As the company's traffic trends improve, the new "Inside Out" campaign aims at the retailer's weaker home and apparel sales.</description><pubDate>Tue, 22 Sep 2026 17:45:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418203/target-heads-into-holidays-channeling-design-styl.html</guid></item><item><title>Subway Taps Will Arnett To Feed Your SUBconscious</title><link>https://www.mediapost.com/publications/article/418201/subway-taps-will-arnett-to-feed-your-subconscious.html</link><description>Arnett plays five distinct characters, "each representing the voice that appears when a craving strikes or a food decision needs to be made."</description><pubDate>Tue, 22 Sep 2026 17:42:43 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418201/subway-taps-will-arnett-to-feed-your-subconscious.html</guid></item><item><title>Kendall Jenner, Joe Jonas Find Their &amp;#x27;Happy Place&amp;#x27; In Global Campaign For Trip Beverage</title><link>https://www.mediapost.com/publications/article/418200/kendall-jenner-joe-jonas-find-their-happy-place.html</link><description>The ad shows the celebs in various moments of chaos while on set, before sipping a Trip and being transported to a calmer space.</description><pubDate>Tue, 22 Sep 2026 17:02:02 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418200/kendall-jenner-joe-jonas-find-their-happy-place.html</guid></item><item><title>Peloton Taps Miley For Lowest-Price Treadmill</title><link>https://www.mediapost.com/publications/article/418198/peloton-taps-miley-for-lowest-price-treadmill.html</link><description>In a campaign for its first foldable treadmill, the battered tech-and-fitness brand hopes to win back sales and subscribers.</description><pubDate>Tue, 22 Sep 2026 16:57:49 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418198/peloton-taps-miley-for-lowest-price-treadmill.html</guid></item><item><title>Agency Creatives Actually Use The Product To Craft Campaign</title><link>https://www.mediapost.com/publications/article/418191/agency-creatives-actually-use-the-product-to-craft.html</link><description>Creatives tested claims that the Magic Mind supplement shot can unleash "that little creative genius inside of all of us."</description><pubDate>Tue, 22 Sep 2026 13:53:13 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418191/agency-creatives-actually-use-the-product-to-craft.html</guid></item><item><title>With New Upward Ads, Match Targets Traditional Gen Zs</title><link>https://www.mediapost.com/publications/article/418173/with-new-upward-ads-match-targets-traditional-gen.html</link><description>"Wanted for Life" builds on clear gender roles, old-fashioned courtship, and a fast track to the altar.</description><pubDate>Tue, 22 Sep 2026 07:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418173/with-new-upward-ads-match-targets-traditional-gen.html</guid></item><item><title>Toys &amp;#x27;R&amp;#x27; Us Announces 120 New Standalone Holiday Stores</title><link>https://www.mediapost.com/publications/article/418169/toys-r-us-announces-120-new-standalone-holiday-s.html</link><description>The expansion push also includes new airport stores, toy reveals and creator studios.</description><pubDate>Mon, 21 Sep 2026 18:15:46 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418169/toys-r-us-announces-120-new-standalone-holiday-s.html</guid></item><item><title>Garage Beer, Charcoal Company Kingsford Partner For Halloween, Tailgating Promo</title><link>https://www.mediapost.com/publications/article/418177/garage-beer-charcoal-company-kingsford-partner-fo.html</link><description>"Terrors of the Tailgate" are a set of limited-edition football- and monster-themed trading cards.</description><pubDate>Mon, 21 Sep 2026 17:17:22 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418177/garage-beer-charcoal-company-kingsford-partner-fo.html</guid></item><item><title>Jalen Brunson Teams Up With NYC&amp;#x27;s Just Salad For &amp;#x27;Real New Yorkers Know&amp;#x27; Effort</title><link>https://www.mediapost.com/publications/article/418172/jalen-brunson-teams-up-with-nycs-just-salad-for.html</link><description>Spot shows fans interviewed inside a Just Salad location as NBA star Brunson stands in line to get his own salad.</description><pubDate>Mon, 21 Sep 2026 16:47:17 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418172/jalen-brunson-teams-up-with-nycs-just-salad-for.html</guid></item><item><title>&amp;#x27;You Can Undo Prediabetes&amp;#x27;: PSA Campaign</title><link>https://www.mediapost.com/publications/article/418157/you-can-undo-prediabetes-psa-campaign.html</link><description>Best man spills his drink on the bride's dress. "You can't undo everything in life, but you can undo prediabetes," says voiceover.</description><pubDate>Mon, 21 Sep 2026 11:05:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418157/you-can-undo-prediabetes-psa-campaign.html</guid></item><item><title>AI Visibility Sources Vary Widely By Health Category: Report</title><link>https://www.mediapost.com/publications/article/418128/ai-visibility-sources-vary-widely-by-health-catego.html</link><description>To gain more visibility in AI search results, health &amp; wellness CPG brands need to focus on different content strategies depending on product category,</description><pubDate>Sat, 19 Sep 2026 14:01:50 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418128/ai-visibility-sources-vary-widely-by-health-catego.html</guid></item><item><title>Nissan&amp;#x27;s Top Marketer Shares Strategy</title><link>https://www.mediapost.com/publications/article/418136/nissans-top-marketer-shares-strategy.html</link><description>Tiago Castro, who took over in January as senior vice president, U.S. marketing and sales, Nissan and Infiniti, discusses his game plan.</description><pubDate>Fri, 18 Sep 2026 20:09:13 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418136/nissans-top-marketer-shares-strategy.html</guid></item><item><title>Au Revoir, Nike: Kylian Mbappe Signs With On</title><link>https://www.mediapost.com/publications/article/418126/au-revoir-nike-kylian-mbappe-signs-with-on.html</link><description>The footwear brand is diving into soccer - tapping Thierry Henry as director - and promises to play a whole new game.</description><pubDate>Fri, 18 Sep 2026 16:27:59 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418126/au-revoir-nike-kylian-mbappe-signs-with-on.html</guid></item><item><title>Hard Mountain Dew Offers $1M For Real Bigfoot Proof</title><link>https://www.mediapost.com/publications/article/418129/hard-mountain-dew-offers-1m-for-real-bigfoot-proo.html</link><description>The "proof" required to win is fairly exacting, including a Bigfoot paw print and audio recordings.</description><pubDate>Fri, 18 Sep 2026 16:25:01 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418129/hard-mountain-dew-offers-1m-for-real-bigfoot-proo.html</guid></item><item><title>Hi, Baby Gorgeous! Bravo&amp;#x27;s Lisa Barlow Lands Wendy&amp;#x27;s Digital Menu Collab</title><link>https://www.mediapost.com/publications/article/418127/hi-baby-gorgeous-bravos-lisa-barlow-lands-wendy.html</link><description>"Real Housewives of Salt Lake City" star is known for the phrase "Hi, baby gorgeous! Wanna go to Wendy's?"</description><pubDate>Fri, 18 Sep 2026 15:40:17 -0400</pubDate><guid>https://www.mediapost.com/publications/article/418127/hi-baby-gorgeous-bravos-lisa-barlow-lands-wendy.html</guid></item></channel></rss>