MediaPost | Marketing Daily

Top Loyalty Engagement Brands In Sports

Tue, 07 Feb 2012 08:00:05 -0500

Today, subscribers will be getting Marketing:Sports. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Athletic Footwear

Asics
Skechers
New Balance
Nike
Brooks
Adidas
Reebok
Fila

Major League Sports

Top Loyalty Engagement Brands In Health

Tue, 07 Feb 2012 08:00:05 -0500

Today, subscribers will be getting Marketing:Health. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Allergy Medicine (OTC)

Claritin
Zyrtec
Benadryl
Chlor-Trimeton
Sudafed
Tylenol

Pain Reliever (OTC)

Advil
Bayer
Aleve
Motrin
Excedrin
St. Joseph’s
Tylenol

Top Loyalty Engagement Brands In CRM

Tue, 07 Feb 2012 08:00:05 -0500

Today, subscribers will be getting Marketing Tools:CRM. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Computer (Laptops)

Apple
Samsung
Asus
Toshiba
Dell/Acer (tie)
HP
Lenovo
Compaq/Sony Vaio (tie)
Panasonic

Social Networking

Facebook
Youtube
Twitter
LinkedIn
Google Plus
MySpace
Yelp
Four Square
Flickr
Quora

IT Solutions Provider

IBM
Microsoft
Accenture
Cisco
Dell
Oracle
HP

Win At Showrooming By Engaging

Tue, 07 Feb 2012 08:00:05 -0500

There has been a lot of press recently surrounding retailers' struggles with "showrooming." For retailers to succeed, they must develop a new understanding of how to engage shoppers

Big G Combines Retro Packages, Atari Tie-Ins

Tue, 07 Feb 2012 07:00:00 -0500

"Our consumers love the nostalgic aspect - it takes them back to their childhoods," says Tara Johnson, integrated marketing communications manager for General Mills, adding that the '80s is experiencing something of a general revival.

Edmunds.com: Chrysler's Eastwood Ad Falls Short

Mon, 06 Feb 2012 16:57:00 -0500

So how well did Clint Eastwood do in Eminem's job pitching Chrysler (sort of) during the Super Bowl? Actually, the Eastwood ad really had nothing even remotely to do with the brand, though you could see a Jeep wheel well, and upper third of a Dodge Challenger. Did the two-minute ad do as well as last year's "Born of Fire" spot. Well, according to Edmunds.com, no.

Secret Outcast Taps Pulos For Campaign

Mon, 06 Feb 2012 16:49:00 -0500

P&G's Secret Outlast Anti-Perspirant and Deodorant brand is partnering with Jenni Pulos of Bravo's Flipping Out. Women can tell stories with an "outlast" theme for a chance to be featured in Secret's next ad campaign. The campaign, called "Secret Outlast's Search for the Busiest Women," is on facebook.com/secret.

Lexus Rolls Out Huge Campaign For GS

Mon, 06 Feb 2012 16:17:00 -0500

Lexus has a new ad campaign for the 2013 Lexus GS that is borne on the wings of what Lexus says is among its largest-ever media buys. It carries a new message for Lexus -- one that focuses on technology and performance.

VW's Slimmed-Down Pooch Steals The Game

Mon, 06 Feb 2012 16:01:00 -0500

Doritos' murderous Great Dane came in second, followed by Bud Light's Rescue Dog, M&M's Ms. Brown and Skechers' Mr. Quiggly. (And, yes, that means dogs star in four of the top five spots.)

Walgreens Launches 'Play Cupid' Campaign

Mon, 06 Feb 2012 15:45:00 -0500

To psych its 1.7 million fans up for Valentine's Day, Walgreens is initiating a "Play Cupid" game on Facebook, encouraging users to pick any two people they think belong together, whether they're already in love, best friends or they've never met, and pop their photos into one of nine customized images to post on Facebook. (We're thinking the lederhosen will be the most often selected) The Digitas-created campaign then generates a list of suitable gift options at Wags, from roses to chocolates to cologne, before issuing a coupon.

JetBlue Redesigns Site, Launches IPhone App

Mon, 06 Feb 2012 15:28:53 -0500

The sites use "smart" technology to personalize and simplify the customer experience, from the point of booking through the time of travel and even after, when travelers need a ride home from the airport.

Design, Connectivity Are Reasons Apple Reigns

Mon, 06 Feb 2012 15:18:00 -0500

This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on key product/services categories from among the 83 surveyed for this year's study, including automotive, electronics, retail and technology. This second installment focuses on highlights from the consumer electronics and video entertainment categories.

The Real Game Begins: Ad Metrics

Mon, 06 Feb 2012 14:00:00 -0500

In TiVo's Top 10 list of most-viewed Super Bowl ads, based on anonymous audience research data, Doritos grabbed two of the top three spots this year with the No. 1 spot, "Man's Best Friend."

Top Loyalty Engagement Brands In Travel

Mon, 06 Feb 2012 08:00:04 -0500

Today, subscribers will be getting Marketing:Travel. Here are the top brands in relevant categories, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Travel

Expedia
Orbitz
Travelocity
Kayak
Priceline
Hotwire
Hotels.com
CheapTickets

Airlines

Continental
Southwest
Delta
United
JetBlue/US Airways (tie)
Midwest/Northwest (tie)
American

Car Rental

Avis
Hertz
Enterprise
Budget
National
Dollar
Alamo

Hotel (Luxury)

InterContinental
Ritz-Carlton
W Hotels
Fairmont Hotels

Hotel (Upscale)

Hilton
Marriott
Hyatt
Doubletree
Embassy Suites/Wyndham (tie)
Radisson
Sheraton
Westin

Hotel (Midscale)

Best Western
Hampton Inn
Ramada
Holiday Inn
Comfort Inn

Hotel (Economy)

Days Inn
Econo Lodge
Travelodge
Motel 6

Gasoline

Shell
Chevron
Exxon
Mobil/Texaco (tie)
Sunoco
Citgo
BP

Top Loyalty Engagement Brands In Boomers

Mon, 06 Feb 2012 08:00:04 -0500

Today, subscribers will be getting Engage:Boomers. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Banks

JP Morgan Chase
Wells Fargo
Bank of New York Mellon
PNC
Bank of America
Citi

Car Insurance

Allstate
Progressive
USAA
GEICO
State Farm
Nationwide

Insurance

Aetna
NY Life
MetLife
The Hartford
Prudential
Travelers
AXA
ING

Mutual Funds

Vanguard
American Funds
Fidelity/Janus (tie)
Putnam/T. Rowe Price (tie)
Dreyfus

Tooth Whiteners

Crest Whitestrips
5-Minute Speed Whitening System
Rembrandt Whitening Kit
Aquafresh White Trays
Listerine Whitening Strips

Top Loyalty Engagement Brands

Mon, 06 Feb 2012 08:00:04 -0500

Apple (tablets)
Apple (smartphones)
Amazon (e-retailer)
Kindle (e-reader)
Facebook (social networks)
Hyundai (automotive)
Samsung (cell phones)
Discover (credit cards)
YouTube (video streaming)
Google (search engine)
Call of Duty (gaming)
Mary Kay (cosmetics)
McDonald’s (quick-serve food)
Häagen Dazs (packaged ice cream)
Patron (tequila)
Grey Goose (vodka)
Crest Whitestrips (tooth whiteners)
Walgreen’s (drug stores)
Clairol (hair color)
AT&T (wireless phone service)

Source: Brand Keys 2012 Customer Loyalty Engagement Index

The Top 10 Common Marketing Mistakes To Avoid In 2012

Mon, 06 Feb 2012 08:00:04 -0500

While having many choices can make it easier to maximize your marketing budget and have your company found during the customer buy cycle, it can also increase the potential for error. Even the most seasoned marketing professional can fall prey to mistakes in tactics or implementation.

Subaru Returns With A New Pack Of Dogs

Mon, 06 Feb 2012 08:00:04 -0500

When Super Bowl playes take the field on Feb. 5, Subaru owners and their four legged friends will hit the streets for the second annual Subaru Game Day Dog Walk event by taking the pledge on the automaker's Facebook page.

Brand Experience, Values Increasingly Drive Loyalty

Mon, 06 Feb 2012 08:00:04 -0500

This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. This first installment focuses on highlights from "consumables" categories: food and beverages, restaurants and spirits/beer.

Coin Toss Triggers Freebies for Papa John's Fans

Mon, 06 Feb 2012 07:57:00 -0500

Thanks to the Super Bowl's coin toss turning up "heads," millions of Papa John's' Papa Rewards loyalty program members are entitled to claim a free large one-topping pizza and a 2-liter Pepsi MAX.

From 'Liked' To Loathed, Komen Blinks

Sat, 04 Feb 2012 07:43:00 -0500

Just days after sparking one of the biggest brouhahas in social media, pink-ribbon pioneer Susan G. Komen Foundation issued an apology, and promised to restore funding for breast-cancer screenings to Planned Parenthood. While the news is clearly being viewed as a win for women's health advocates who support choice and a loss for those who don't, what's less clear is just how damaging the tempest will be to Komen.

Jack in the Box Launches New Effort

Fri, 03 Feb 2012 16:38:00 -0500

San Diego-based QSR chain Jack in the Box is launching a campaign, "Marry Bacon" promoting its new BLT Cheeseburger Combo.

Experience: Audi Tops Super Bowl Relevance

Fri, 03 Feb 2012 16:12:00 -0500

As the baseline is 100, Volkswagen, for example, has a SBAR score of 129 -- meaning a 29% lift in purchase likelihood for the brand when targeting the Super Bowl audience. The top three SBAR scores are for Audi, Cars.com, and Bridgestone.

New York Knicks Launch New App

Fri, 03 Feb 2012 15:25:00 -0500

The Knicks are launching a free mobile application for fans that will, per the NBA team, integrate the Knicks online community platform KnicksNow.com

BMW Launches Vignettes For 3 Series

Fri, 03 Feb 2012 15:21:00 -0500

BMW is launching the sixth generation of its 3 Series in part with six playful digital shorts, two of which will air during the Super Bowl in specific U.S. markets. The videos are meant to illustrate specific new technologies in the car.

ANA To ICANN: Offer 'Do Not Sell'

Fri, 03 Feb 2012 15:00:00 -0500

A coalition of 166 companies and industry groups notified ICANN of their strong support for a “Do Not Sell” registry as part of ICANN’s Top Level Domain (TLD) expansion program.

Under that proposal, which was first delivered to ICANN by the Association of National Advertisers (ANA) on January 9th, all NGOs, IGOs and commercial stakeholders concerned about protecting their brands when the TLD application window opened on Jan. 12 would be given the opportunity to have those brands registered, without cost, on a temporary “Do Not Sell” list to be maintained by ICANN during the first application round.

Any party that does not want to have their brands on the “Do Not Sell” list and would rather apply for a new TLD would be free to do so.

In the letter to ICANN, the 166 companies and groups stated: “We are asking ICANN to do nothing more than maintain the status quo for critical groups that have established serious concerns for a limited period of time, while the parties work together in good faith and avoid further conflict. It remains our sincere hope that ICANN will accept this simple, temporary solution or propose an alternative one.”

Bob Liodice, ANA President and CEO, stated: “In his letter to ICANN on Jan. 3, Assistant Secretary Strickling identified several specific issues that ICANN needs to address, including the perceived need for defensive registrations. Our proposal for a ‘Do Not Sell’ list is a reasonable, constructive approach that could easily be adopted by ICANN on a temporary basis to address this concern. So far, we have not had any response from ICANN. There are now 166 major companies and industry groups from around the world who are calling for this registry. We hope that ICANN and the NTIA will support this proposal and work with us on implementing it.”

National Restaurant Association Projects 3.5% Growth in 2012

Fri, 03 Feb 2012 08:27:00 -0500

Restaurant operators who understand and leverage consumer trends, and offer the right incentives, will succeed at attracting new customers and increasing repeat business, the National Restaurant Association notes.

Follow Some Hail Mary Tweets At #MPSuperAds

Fri, 03 Feb 2012 08:07:02 -0500

Or tweet some yourself at Twitter hashtag #MPSuperAds Sunday before, during or after the kick-off of Super Bowl XLVI at 6:30 (ET) on NBC. MediaPost, in collaboration with TargetCast interactive chief Steve Minichini, will host a special tweet-up of impressions, reactions and predictions of industry pundits surrounding the Big Game, and the big ad campaigns that break during it. Or just sit back and watch the action unfold live on www.mediapost.com/publications.

Countdown to the Super Bowl

Fri, 03 Feb 2012 08:07:02 -0500

No one gets between this baby and his Doritos. This user-created ad is a finalist in Doritos' Crash the Super Bowl contest. Find out more in today's Super Bowl edition of Out to Launch.

Keep Up With MediaPost's Coverage

Fri, 03 Feb 2012 08:07:02 -0500

Each Friday, a roundup of the most recent Super Bowl-related stories, right here!