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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost | Marketing Daily</title><link>https://www.mediapost.com/</link><description>None</description><atom:link href="https://www.mediapost.com/publications/feeds/articles/marketing-daily/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Fri, 22 May 2026 22:08:09 -0400</lastBuildDate><item><title>Saving Goals, Saving Lives: BeOne Pharma Firm Gets On Soccer Bandwagon</title><link>https://www.mediapost.com/publications/article/415302/saving-goals-saving-lives-beone-pharma-firm-gets.html</link><description>U.S. Soccer goalkeeper Tim Howard, who got a record 16 of them during a 2014 match against Belgium, is  "launch voice" of campaign.</description><pubDate>Fri, 22 May 2026 22:08:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415302/saving-goals-saving-lives-beone-pharma-firm-gets.html</guid></item><item><title>Bojangles Launches Nationwide EV Charging Initiative</title><link>https://www.mediapost.com/publications/article/415298/bojangles-launches-nationwide-ev-charging-initiati.html</link><description>The Southern chicken chain has opened the first of its new "charge and dine" EV charging stations, this one in Savannah, Georgia.</description><pubDate>Fri, 22 May 2026 17:40:19 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415298/bojangles-launches-nationwide-ev-charging-initiati.html</guid></item><item><title>From Matzo To Marriage: Manischewitz Launches Reality Dating Show</title><link>https://www.mediapost.com/publications/article/415297/from-matzo-to-marriage-manischewitz-launches-real.html</link><description>Show is "inspired by the time-honored (and sometimes relentless) tradition of Jewish matchmaking," according to the brand.</description><pubDate>Fri, 22 May 2026 16:40:30 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415297/from-matzo-to-marriage-manischewitz-launches-real.html</guid></item><item><title>SPF Gets More Personality</title><link>https://www.mediapost.com/publications/article/415294/spf-gets-more-personality.html</link><description>Suncare brands are promoting play, provocation, and a few guilt trips to stay relevant.</description><pubDate>Fri, 22 May 2026 15:56:24 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415294/spf-gets-more-personality.html</guid></item><item><title>McDonald&amp;#39;s Teams Up With NBA&amp;#39;s Devin Booker For Nike Collab</title><link>https://www.mediapost.com/publications/article/415273/mcdonalds-teams-up-with-nbas-devin-booker-for-ni.html</link><description>Limited-edition sneaker features the color turquoise, representing the Sedona, Arizona McDonald's, the only location in the world with turquoise arches.</description><pubDate>Thu, 21 May 2026 21:56:38 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415273/mcdonalds-teams-up-with-nbas-devin-booker-for-ni.html</guid></item><item><title>Most Americans Don&amp;#39;t Care About World Cup</title><link>https://www.mediapost.com/publications/article/415270/most-americans-dont-care-about-world-cup.html</link><description>Just 10% of Americans have an interest in the World Cup, making it one of the countries with the lowest level of engagement.</description><pubDate>Thu, 21 May 2026 18:38:39 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415270/most-americans-dont-care-about-world-cup.html</guid></item><item><title>FIFA Sizzle Or Fizzle? Why So Few Sponsors Can Prove ROI</title><link>https://www.mediapost.com/publications/article/415256/fifa-sizzle-or-fizzle-why-so-few-sponsors-can-pro.html</link><description>The World Cup frenzy is real. Gartner's research shows most sponsors have no idea if it's working.</description><pubDate>Thu, 21 May 2026 17:39:59 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415256/fifa-sizzle-or-fizzle-why-so-few-sponsors-can-pro.html</guid></item><item><title>Fireball Liqueur Celebrates The Unathletic Dad</title><link>https://www.mediapost.com/publications/article/415242/fireball-liqueur-celebrates-the-unathletic-dad.html</link><description>The Fireball Dad Bod Whisky Fanny Pack is a "ready-to-wear tribute to the iconic build once earned through corny jokes and elite grill skills."</description><pubDate>Wed, 20 May 2026 20:45:54 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415242/fireball-liqueur-celebrates-the-unathletic-dad.html</guid></item><item><title>Honeywell, NHL Partner For Digitally Enabled Venues</title><link>https://www.mediapost.com/publications/article/415243/honeywell-nhl-partner-for-digitally-enabled-venue.html</link><description>The deal is not a traditional marketing sponsorship but rather a technology-driven partnership focused on modernizing the infrastructure.</description><pubDate>Wed, 20 May 2026 18:23:07 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415243/honeywell-nhl-partner-for-digitally-enabled-venue.html</guid></item><item><title>Wendy&amp;#39;s Taps A Former COO, Bob Wright, As New CEO To Lead Turnaround</title><link>https://www.mediapost.com/publications/article/415240/wendys-taps-a-former-coo-bob-wright-as-new-ceo.html</link><description>Wright joins the chain from Potbelly Corporation, where he's served as president and CEO since 2020.</description><pubDate>Wed, 20 May 2026 17:04:01 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415240/wendys-taps-a-former-coo-bob-wright-as-new-ceo.html</guid></item><item><title>Self-Care App Finch Promotes &amp;#39;Whatever It Takes to Get Through the Day&amp;#39;</title><link>https://www.mediapost.com/publications/article/415234/self-care-app-finch-promotes-whatever-it-takes-to.html</link><description>Spots showcase "our little ways of coping so we don't go insane," like "We rage-clean the floor."</description><pubDate>Wed, 20 May 2026 16:42:15 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415234/self-care-app-finch-promotes-whatever-it-takes-to.html</guid></item><item><title>Home Depot Brings Well-Known Voice To Beckham&amp;#39;s Backyard</title><link>https://www.mediapost.com/publications/article/415196/home-depot-brings-well-known-voice-to-beckhams-ba.html</link><description>Actor Josh Lucas shows his face in the retailer's latest FIFA pitch.</description><pubDate>Wed, 20 May 2026 11:10:10 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415196/home-depot-brings-well-known-voice-to-beckhams-ba.html</guid></item><item><title>Calvin Klein CMO Rises At PVH</title><link>https://www.mediapost.com/publications/article/415212/calvin-klein-cmo-rises-at-pvh.html</link><description>Jonathan Bottomley, currently Calvin Klein's global CMO, is expanding his role to become executive VP, group consumer and brand strategy.</description><pubDate>Wed, 20 May 2026 08:28:04 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415212/calvin-klein-cmo-rises-at-pvh.html</guid></item><item><title>The Wieners Circle: Oscar Mayer Wienie 500 Is Now A Fox Event</title><link>https://www.mediapost.com/publications/article/415206/the-wieners-circle-oscar-mayer-wienie-500-is-now.html</link><description>The Wienermobile race returns to Indianapolis, this time on live national television.</description><pubDate>Tue, 19 May 2026 17:16:44 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415206/the-wieners-circle-oscar-mayer-wienie-500-is-now.html</guid></item><item><title>Channel Your Inner Wendy: NYC Look-Alike Contest Offers Free Burgers For A Year</title><link>https://www.mediapost.com/publications/article/415204/channel-your-inner-wendy-nyc-look-alike-contest-o.html</link><description>Contestants must prepare a  social-media post promoting the brand along with performing an "original, Wendy's-style commercial."</description><pubDate>Tue, 19 May 2026 17:05:33 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415204/channel-your-inner-wendy-nyc-look-alike-contest-o.html</guid></item><item><title>Ford Loses Global CMO Lisa Materazzo</title><link>https://www.mediapost.com/publications/article/415203/ford-loses-global-cmo-lisa-materazzo.html</link><description>Dean Stoneley, global product marketing executive director, will serve as interim global chief marketing officer as Ford searches for a successor.</description><pubDate>Tue, 19 May 2026 16:49:23 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415203/ford-loses-global-cmo-lisa-materazzo.html</guid></item><item><title>Grey Goose Is Berry, Berry Happy Zoe Saldana Will Promote Flavor Launch</title><link>https://www.mediapost.com/publications/article/415200/grey-goose-is-berry-berry-happy-zoe-saldana-will.html</link><description>One film shows actress playfully "rehearsing" her lines from a script, repeatedly reciting "berry season"  with various different tones and emphasis.</description><pubDate>Tue, 19 May 2026 16:19:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415200/grey-goose-is-berry-berry-happy-zoe-saldana-will.html</guid></item><item><title>Stop Feeling Just &amp;#39;Fine,&amp;#39; Say Two Health Educational Campaigns</title><link>https://www.mediapost.com/publications/article/415191/stop-feeling-just-fine-say-two-health-education.html</link><description>J&amp;J campaign empowers patients "with major depressive disorder to take the first step in moving beyond 'good enough'" by reaching out to doctors.</description><pubDate>Tue, 19 May 2026 12:22:42 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415191/stop-feeling-just-fine-say-two-health-education.html</guid></item><item><title>Domino&amp;#39;s Gives Away &amp;#39;Emergency Pizza&amp;#39; To Ease World Cup Travails</title><link>https://www.mediapost.com/publications/article/415183/dominos-gives-away-emergency-pizza-to-ease-worl.html</link><description>If player from the U.S. team receives a disciplinary "red card," Domino's will give away $1 million worth of "emergency pizzas" as consolation.</description><pubDate>Tue, 19 May 2026 10:17:18 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415183/dominos-gives-away-emergency-pizza-to-ease-worl.html</guid></item><item><title>Dove Men+Care Bets Big On FIFA Fandom</title><link>https://www.mediapost.com/publications/article/415174/dove-mencare-bets-big-on-fifa-fandom.html</link><description>Cue the chanting: The Unilever brand is hunting for the intersection of intense loyalists and the grooming-curious.</description><pubDate>Tue, 19 May 2026 00:47:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415174/dove-mencare-bets-big-on-fifa-fandom.html</guid></item><item><title>Starbucks Drops New 22g Protein RTD Coffee</title><link>https://www.mediapost.com/publications/article/415168/starbucks-drops-new-22g-protein-rtd-coffee.html</link><description>Starbucks has teamed up with both a prominent fitness app and a lifestyle brand to roll out its latest protein-filled ready-to-drink offering.</description><pubDate>Mon, 18 May 2026 15:11:24 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415168/starbucks-drops-new-22g-protein-rtd-coffee.html</guid></item><item><title>Visa,&amp;#39;Ted Lasso&amp;#39; Star Invite FIFA Fans To &amp;#39;Tap In&amp;#39;</title><link>https://www.mediapost.com/publications/article/415167/visated-lasso-star-invite-fifa-fans-to-tap-in.html</link><description>Jason Sudeikis translates soccer's easiest move into carefree spending.</description><pubDate>Mon, 18 May 2026 14:33:30 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415167/visated-lasso-star-invite-fifa-fans-to-tap-in.html</guid></item><item><title>&amp;#39;We Got You&amp;#39;: Telehealth Provider Wisp Converses With Women In NYC</title><link>https://www.mediapost.com/publications/article/415166/we-got-you-telehealth-provider-wisp-converses-w.html</link><description>NYC billboard copy leans "fully into the way women actually talk about their health in real life," says Wisp SVP Tim Ragland.</description><pubDate>Mon, 18 May 2026 14:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415166/we-got-you-telehealth-provider-wisp-converses-w.html</guid></item><item><title>Jeep Lands &amp;#39;Most Patriotic&amp;#39; Brand Designation For 25th Year</title><link>https://www.mediapost.com/publications/article/415143/jeep-lands-most-patriotic-brand-designation-for.html</link><description>Other brands in the Brand Keys top 10 are Coca-Cola, Ford, Levi Strauss, Disney, Amazon, Walmart, Hershey's, Ralph Lauren and WeatherTech.</description><pubDate>Sun, 17 May 2026 21:22:07 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415143/jeep-lands-most-patriotic-brand-designation-for.html</guid></item><item><title>Wingstop Expands Global &amp;#39;House of Flavor&amp;#39; Activation In Toronto, Dallas</title><link>https://www.mediapost.com/publications/article/415135/wingstop-expands-global-house-of-flavor-activati.html</link><description>The experiential IRL activation features live DJs, Wingstop merch, free tattoos and, of course, Wingstop wings.</description><pubDate>Fri, 15 May 2026 17:41:30 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415135/wingstop-expands-global-house-of-flavor-activati.html</guid></item><item><title>Perrier Disrupts Functional Beverage Market With Romantic U.S. Campaign</title><link>https://www.mediapost.com/publications/article/415132/perrier-disrupts-functional-beverage-market-with-r.html</link><description>Can't Kiss? French Kiss Instead," promotes the Maison Perrier French Kiss Sparkling Juice Beverage, which contains both juice and probiotics.</description><pubDate>Fri, 15 May 2026 17:08:35 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415132/perrier-disrupts-functional-beverage-market-with-r.html</guid></item><item><title>ASICS Targets A New Competitor: The Beauty Biz</title><link>https://www.mediapost.com/publications/article/415125/asics-targets-a-new-competitor-the-beauty-biz.html</link><description>The mind-body-spirit shoe brand claims 15 minutes of movement gives more glow than the most-hyped skincare routines.</description><pubDate>Fri, 15 May 2026 14:47:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415125/asics-targets-a-new-competitor-the-beauty-biz.html</guid></item><item><title>Heineken Leverages Corporate Volunteerism To Help Fans Watch World Cup Games</title><link>https://www.mediapost.com/publications/article/415108/heineken-leverages-corporate-volunteerism-to-help.html</link><description>Program encourages fans to use their volunteer time off with local nonprofits alongside fellow fans, and then watch a match.</description><pubDate>Thu, 14 May 2026 16:58:20 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415108/heineken-leverages-corporate-volunteerism-to-help.html</guid></item><item><title>For &amp;#39;Care That&amp;#39;s Fair,&amp;#39; Nonprofit Launches Health Insurance Reform Campaign</title><link>https://www.mediapost.com/publications/article/415095/for-care-thats-fair-nonprofit-launches-health.html</link><description>While the ads are running in just three states right now, a 15-state legislative push is on the way.</description><pubDate>Thu, 14 May 2026 12:29:57 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415095/for-care-thats-fair-nonprofit-launches-health.html</guid></item><item><title>Automotive TV Spending Down 18% In April</title><link>https://www.mediapost.com/publications/article/415088/automotive-tv-spending-down-18-in-april.html</link><description>"The most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stuart Schwartzapfel tells "Marketing Daily."</description><pubDate>Thu, 14 May 2026 10:31:12 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415088/automotive-tv-spending-down-18-in-april.html</guid></item></channel></rss>