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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost | Marketing Daily</title><link>https://www.mediapost.com/</link><description>None</description><atom:link href="https://www.mediapost.com/publications/feeds/articles/marketing-daily/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Fri, 14 Aug 2026 07:58:32 -0400</lastBuildDate><item><title>Tim Hortons Celebrates 25th Anniversary Of Harry Potter Films</title><link>https://www.mediapost.com/publications/article/417246/tim-hortons-celebrates-25th-anniversary-of-harry-p.html</link><description>A new limited-edition line of Potter-themed beverages and food includes the Slytherin Chocolate Pistachio Donut and Golden Snitch Caramel Timbits.</description><pubDate>Fri, 14 Aug 2026 07:58:32 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417246/tim-hortons-celebrates-25th-anniversary-of-harry-p.html</guid></item><item><title>Carhartt Shows Off Buffalo Bills Stadium</title><link>https://www.mediapost.com/publications/article/417234/carhartt-shows-off-buffalo-bills-stadium.html</link><description>New campaign highlights the workwear brand's commitment to the just-finished Highmark Stadium.</description><pubDate>Thu, 13 Aug 2026 21:07:12 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417234/carhartt-shows-off-buffalo-bills-stadium.html</guid></item><item><title>Persil Surprise! &amp;#x27;Housewives&amp;#x27; Heather and Gina Launder Together</title><link>https://www.mediapost.com/publications/article/417215/persil-surprise-housewives-heather-and-gina-lau.html</link><description>The often-contentious yet longtime friends from "The Real Housewives of Orange County," Heather Dubrow and Gina Kirschenheiter, banter on-camera to promote laundry detergent.</description><pubDate>Wed, 12 Aug 2026 17:42:03 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417215/persil-surprise-housewives-heather-and-gina-lau.html</guid></item><item><title>Peso Pluma, Tajin Spice Up Taco Bell Limited-Edition Menu</title><link>https://www.mediapost.com/publications/article/417214/peso-pluma-tajin-spice-up-taco-bell-limited-editi.html</link><description>Grammy-winning Mexican artist Peso Pluma is promoting the QSR's items flavored with the chile, lime and sea salt seasoning, Tajin.</description><pubDate>Wed, 12 Aug 2026 17:19:36 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417214/peso-pluma-tajin-spice-up-taco-bell-limited-editi.html</guid></item><item><title>Dove, Polo Ralph Lauren, Lacoste Suit Up For US Open</title><link>https://www.mediapost.com/publications/article/417213/dove-polo-ralph-lauren-lacoste-suit-up-for-us-op.html</link><description>Brands are hoping to ace this year's tournament with fresh activations and retail appeal.</description><pubDate>Wed, 12 Aug 2026 17:06:14 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417213/dove-polo-ralph-lauren-lacoste-suit-up-for-us-op.html</guid></item><item><title>Honda, Disneyland Partner For Experiential Fan Event</title><link>https://www.mediapost.com/publications/article/417207/honda-disneyland-partner-for-experiential-fan-eve.html</link><description>The Aug. 14-16 event will include an opportunity for attendees to explore Honda's family vehicles, including the Honda Odyssey minivan.</description><pubDate>Wed, 12 Aug 2026 15:46:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417207/honda-disneyland-partner-for-experiential-fan-eve.html</guid></item><item><title>Consumers Enter Their High-Low Beauty Era</title><link>https://www.mediapost.com/publications/article/417187/consumers-enter-their-high-low-beauty-era.html</link><description>Despite pinched wallets, people are still splurging -- especially on fragrance and skincare.</description><pubDate>Tue, 11 Aug 2026 18:33:42 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417187/consumers-enter-their-high-low-beauty-era.html</guid></item><item><title>Thanks To Stepped-Up Spending, Heinz Is &amp;#x27;Winning Big&amp;#x27;</title><link>https://www.mediapost.com/publications/article/417184/thanks-to-stepped-up-spending-heinz-is-winning-b.html</link><description>While overall sales are still declining, Kraft Heinz says bigger ad budgets have made the brand the best performer in the company's portfolio.</description><pubDate>Tue, 11 Aug 2026 17:13:39 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417184/thanks-to-stepped-up-spending-heinz-is-winning-b.html</guid></item><item><title>ViiV Targets &amp;#x27;Future You&amp;#x27; in New HIV Prevention Campaign</title><link>https://www.mediapost.com/publications/article/417183/viiv-targets-future-you-in-new-hiv-prevention-ca.html</link><description>Young adults are urged to "make a choice that fits your life" by talking to their doctor about long-lasting HIV prevention.</description><pubDate>Tue, 11 Aug 2026 16:20:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417183/viiv-targets-future-you-in-new-hiv-prevention-ca.html</guid></item><item><title>Automotive TV Spending Increases 6.6% In July</title><link>https://www.mediapost.com/publications/article/417181/automotive-tv-spending-increases-66-in-july.html</link><description>"The World Cup dominated automaker media buys for July, but the data also highlights untapped opportunities," iSpot.tv's Stuart Schwartzapfel says.</description><pubDate>Tue, 11 Aug 2026 15:50:20 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417181/automotive-tv-spending-increases-66-in-july.html</guid></item><item><title>Red Robin Taps Whataburger&amp;#x27;s Scott Hudler As New CMO</title><link>https://www.mediapost.com/publications/article/417178/red-robin-taps-whataburgers-scott-hudler-as-new-c.html</link><description>Hudler replaces Russ Klein, who has been serving as the brand's interim CMO since April 2025 and now moves into a consulting role.</description><pubDate>Tue, 11 Aug 2026 15:35:56 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417178/red-robin-taps-whataburgers-scott-hudler-as-new-c.html</guid></item><item><title>Tyla Stars In Kate Spade&amp;#x27;s Fall Campaign</title><link>https://www.mediapost.com/publications/article/417154/tyla-stars-in-kate-spades-fall-campaign.html</link><description>The troubled Tapestry division invites the pop star to play hide-and-seek with the entire city of New York.</description><pubDate>Tue, 11 Aug 2026 06:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417154/tyla-stars-in-kate-spades-fall-campaign.html</guid></item><item><title>Jo Malone Takes New Fragrance To &amp;#x27;Fortnite&amp;#x27;</title><link>https://www.mediapost.com/publications/article/417150/jo-malone-takes-new-fragrance-to-fortnite.html</link><description>The scent powerhouse hopes to tantalize a new generation with the two-week activation.</description><pubDate>Mon, 10 Aug 2026 17:03:25 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417150/jo-malone-takes-new-fragrance-to-fortnite.html</guid></item><item><title>Lagunitas Offers Fetching Summer Promo For Consumers And Their Pups</title><link>https://www.mediapost.com/publications/article/417151/lagunitas-offers-fetching-summer-promo-for-consume.html</link><description>The "Dog Days of Summer" contest will award a dog and its owner an "adventure fund" for their trip and an outdoor gear package.</description><pubDate>Mon, 10 Aug 2026 16:06:45 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417151/lagunitas-offers-fetching-summer-promo-for-consume.html</guid></item><item><title>Elmo Joins Nestle&amp;#x27;s Compleat To Celebrate, Normalize Tube-Fed Children</title><link>https://www.mediapost.com/publications/article/417139/elmo-joins-nestles-compleat-to-celebrate-normali.html</link><description>The tubie community often feels "isolated and unseen, despite hundreds of thousands of people in the U.S,. being tube fed," says Compleat's marketing director.</description><pubDate>Mon, 10 Aug 2026 13:03:12 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417139/elmo-joins-nestles-compleat-to-celebrate-normali.html</guid></item><item><title>Always Discreet Joins NFL For Female Bladder Leak Campaign</title><link>https://www.mediapost.com/publications/article/417115/always-discreet-joins-nfl-for-female-bladder-leak.html</link><description>"Protect the Moment" features three moms of current major market NFL players.</description><pubDate>Mon, 10 Aug 2026 09:11:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417115/always-discreet-joins-nfl-for-female-bladder-leak.html</guid></item><item><title>Volvo Encourages Drivers To Consider Pet Safety</title><link>https://www.mediapost.com/publications/article/417118/volvo-encourages-drivers-to-consider-pet-safety.html</link><description>Volvo Car USA offers dog accessories designed to support safer travel, including a dog cage, dog gate and dog harness.</description><pubDate>Fri, 07 Aug 2026 18:39:59 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417118/volvo-encourages-drivers-to-consider-pet-safety.html</guid></item><item><title>Liquid Death Taps MrBeast&amp;#x27;s Feastables For Allergen-Free Flavor Collab</title><link>https://www.mediapost.com/publications/article/417114/liquid-death-taps-mrbeasts-feastables-for-allerge.html</link><description>MrBeast and his crew star in an over-the-top spot for the limited-edition Liquid Death x Feastables Peanut Butter Cup flavored sparkling water.</description><pubDate>Fri, 07 Aug 2026 16:25:35 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417114/liquid-death-taps-mrbeasts-feastables-for-allerge.html</guid></item><item><title>Panera Names New CMO Days After Announcing Boston Relocation</title><link>https://www.mediapost.com/publications/article/417112/panera-names-new-cmo-days-after-announcing-boston.html</link><description>Andrew Rebhun joins from CAVA, where he was chief marketing and experience officer. He replaces Mark Shambura, who started at Panera 2 years ago.</description><pubDate>Fri, 07 Aug 2026 16:11:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417112/panera-names-new-cmo-days-after-announcing-boston.html</guid></item><item><title>A &amp;#x27;Tamiflu&amp;#x27; For COVID? It&amp;#x27;s Here, And Advertising</title><link>https://www.mediapost.com/publications/article/417109/a-tamiflu-for-covid-its-here-and-advertising.html</link><description>Pharma firm Shionogi has launched Xocova, the first preventative treatment for anyone exposed to the still-dangerous virus.</description><pubDate>Fri, 07 Aug 2026 14:41:04 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417109/a-tamiflu-for-covid-its-here-and-advertising.html</guid></item><item><title>Under Armour Taps &amp;#x27;Heated Rivalry&amp;#x27; To Warm Up Cooling Sales</title><link>https://www.mediapost.com/publications/article/417105/under-armour-taps-heated-rivalry-to-warm-up-cool.html</link><description>The new campaign marks a move to bring cultural cachet to the fading athletic apparel company.</description><pubDate>Fri, 07 Aug 2026 13:29:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417105/under-armour-taps-heated-rivalry-to-warm-up-cool.html</guid></item><item><title>E.L.F., Skincare Brand Bubble Launch Hybrid &amp;#x27;Holy Grails&amp;#x27;</title><link>https://www.mediapost.com/publications/article/417083/elf-skincare-brand-bubble-launch-hybrid-holy.html</link><description>E.L.F. hopes the collaboration can reignite interest in the core beauty business.</description><pubDate>Thu, 06 Aug 2026 18:49:55 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417083/elf-skincare-brand-bubble-launch-hybrid-holy.html</guid></item><item><title>Visit Phoenix Launches National &amp;#x27;Sol Like No Other&amp;#x27; Campaign</title><link>https://www.mediapost.com/publications/article/417080/visit-phoenix-launches-national-sol-like-no-other.html</link><description>Campaign plays off the desert city's intense sun and stunning landscapes to entice visitors to the fifth largest city in the U.S.</description><pubDate>Thu, 06 Aug 2026 17:13:31 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417080/visit-phoenix-launches-national-sol-like-no-other.html</guid></item><item><title>Consumers Lean Into Hybrid Vehicles,Tesla Regains Top Spot In Brand Loyalty</title><link>https://www.mediapost.com/publications/article/417081/consumers-lean-into-hybrid-vehiclestesla-regains.html</link><description>Tesla regained the top spot in brand loyalty, reaching 63.9%, an eight-percentage-point increase from the end of 2025.</description><pubDate>Thu, 06 Aug 2026 17:12:02 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417081/consumers-lean-into-hybrid-vehiclestesla-regains.html</guid></item><item><title>Papa Johns Overhauls Leadership, Names Chris Lyn-Sue Global CMO</title><link>https://www.mediapost.com/publications/article/417078/papa-johns-overhauls-leadership-names-chris-lyn-s.html</link><description>Lyn-Sue assumes the CMO role after serving as Papa Johns' senior vice president, general manager of international.</description><pubDate>Thu, 06 Aug 2026 16:47:46 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417078/papa-johns-overhauls-leadership-names-chris-lyn-s.html</guid></item><item><title>Angel Reese Barbie -- Wearing Her New Reeboks -- Sells Out</title><link>https://www.mediapost.com/publications/article/417061/angel-reese-barbie-wearing-her-new-reeboks-s.html</link><description>Mattel, with sales gaining, also elevated its brand chief to president.</description><pubDate>Thu, 06 Aug 2026 09:58:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417061/angel-reese-barbie-wearing-her-new-reeboks-s.html</guid></item><item><title>McCormick Finds People Now Define Value As Managing Risk</title><link>https://www.mediapost.com/publications/article/417043/mccormick-finds-people-now-define-value-as-managin.html</link><description>They need more than a lower price, and thanks to private labels, their confidence varies widely by category.</description><pubDate>Thu, 06 Aug 2026 09:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417043/mccormick-finds-people-now-define-value-as-managin.html</guid></item><item><title>Nulo Summer Games Aims to Find Four-Legged Athletes</title><link>https://www.mediapost.com/publications/article/417055/nulo-summer-games-aims-to-find-four-legged-athlete.html</link><description>The contest's top winners will be featured in a campaign and on a custom Nulo kibble bag.</description><pubDate>Wed, 05 Aug 2026 20:35:58 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417055/nulo-summer-games-aims-to-find-four-legged-athlete.html</guid></item><item><title>AB InBev Launches Global &amp;#x27;Cheers to Beer&amp;#x27; Campaign For International Beer Day</title><link>https://www.mediapost.com/publications/article/417052/ab-inbev-launches-global-cheers-to-beer-campaign.html</link><description>Ad shows various beer "cheers" around the world, from older couples toasting younger couples to a bride commemorating her upcoming nuptials.</description><pubDate>Wed, 05 Aug 2026 17:57:30 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417052/ab-inbev-launches-global-cheers-to-beer-campaign.html</guid></item><item><title>Lilly Grows Fatter On Soaring GLP-1 Revenues</title><link>https://www.mediapost.com/publications/article/417047/lilly-grows-fatter-on-soaring-glp-1-revenues.html</link><description>The oral pill Foundayo launched in April and "began broad direct-to-consumer marketing to raise consumer awareness" two months later, said CEO.</description><pubDate>Wed, 05 Aug 2026 17:43:07 -0400</pubDate><guid>https://www.mediapost.com/publications/article/417047/lilly-grows-fatter-on-soaring-glp-1-revenues.html</guid></item></channel></rss>