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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost | Marketing Daily</title><link>https://www.mediapost.com/</link><description>None</description><atom:link href="https://www.mediapost.com/publications/feeds/articles/marketing-daily/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Sat, 25 Jul 2026 15:34:05 -0400</lastBuildDate><item><title>Gilead Targets Black Women With HIV Prevention Campaign</title><link>https://www.mediapost.com/publications/article/416811/gilead-targets-black-women-with-hiv-prevention-cam.html</link><description>A humorous video depicting health-conscious preparations for a late-night booty call is part of the phama firm's push for HIV prevention.</description><pubDate>Sat, 25 Jul 2026 15:34:05 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416811/gilead-targets-black-women-with-hiv-prevention-cam.html</guid></item><item><title>Report: Reddit Helps Fuel New Women&amp;#x27;s Health Ecosystem</title><link>https://www.mediapost.com/publications/article/416810/report-reddit-helps-fuel-new-womens-health-ecosy.html</link><description>"Online communities are offering unfiltered candor and anonymity that traditional networks often cannot provide," says a Weber Shandwick EVP.</description><pubDate>Sat, 25 Jul 2026 15:32:38 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416810/report-reddit-helps-fuel-new-womens-health-ecosy.html</guid></item><item><title>Lululemon Has Next Gen&amp;#x27;s Top Health/Wellness Mindshare -- But They&amp;#x27;ll Spend More On Food</title><link>https://www.mediapost.com/publications/article/416760/lululemon-has-next-gens-top-healthwellness-minds.html</link><description>Athleisure is the defining health/wellness brand category among Next Gen consumers -- Alpha and Gen Z -- and Lululemon tops the list.</description><pubDate>Sat, 25 Jul 2026 15:31:51 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416760/lululemon-has-next-gens-top-healthwellness-minds.html</guid></item><item><title>&amp;#x27;Officer Mike&amp;#x27; PSA Helps Promote Safer Police-Civilian Encounters</title><link>https://www.mediapost.com/publications/article/416773/officer-mike-psa-helps-promote-safer-police-civi.html</link><description>"The goal was to create something that feels welcoming rather than confrontational," the National Police Association tells "Marketing Daily."</description><pubDate>Sat, 25 Jul 2026 15:30:27 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416773/officer-mike-psa-helps-promote-safer-police-civi.html</guid></item><item><title>Asahi Super Dry Lager Merges Japanese Artistry With AI For Piccadilly Lights Takeover</title><link>https://www.mediapost.com/publications/article/416801/asahi-super-dry-lager-merges-japanese-artistry-wit.html</link><description>The lager brand has teamed up with artist and musician Hisham Akira Bharoocha, known for his mixed-media collages, intricate murals and audio/visual installations.</description><pubDate>Fri, 24 Jul 2026 16:21:41 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416801/asahi-super-dry-lager-merges-japanese-artistry-wit.html</guid></item><item><title>Smoothie King Recruits &amp;#x27;Summer House&amp;#x27; Star Lindsay Hubbard To Tout Protein Duo</title><link>https://www.mediapost.com/publications/article/416800/smoothie-king-recruits-summer-house-star-lindsay.html</link><description>Lindsay's Summer Duo  includes a Chicken Flatbread combined with the brand's The Activator Recovery Watermelon Smoothie.</description><pubDate>Fri, 24 Jul 2026 15:36:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416800/smoothie-king-recruits-summer-house-star-lindsay.html</guid></item><item><title>Rumer Has It: Actress Willis Teams With Mira&amp;#x27;s At-Home Tracker For Hormone Literacy</title><link>https://www.mediapost.com/publications/article/416733/rumer-has-it-actress-willis-teams-with-miras-at.html</link><description>"The campaign aims to normalize conversations around hormone health, reduce confusion, and empower women with better information," says brand's creative director.</description><pubDate>Fri, 24 Jul 2026 11:00:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416733/rumer-has-it-actress-willis-teams-with-miras-at.html</guid></item><item><title>Toyota Leads In Satisfaction, Luxury Brands Lose Their Edge</title><link>https://www.mediapost.com/publications/article/416777/toyota-leads-in-satisfaction-luxury-brands-lose-t.html</link><description>Hybrid vehicles deliver the highest customer satisfaction with an ACSI score of 80, unchanged from last year, outscoring both gas and electric vehicles.</description><pubDate>Thu, 23 Jul 2026 20:21:45 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416777/toyota-leads-in-satisfaction-luxury-brands-lose-t.html</guid></item><item><title>Stella Artois Rolls Out FIFA-Themed &amp;#x27;Kissing the Gold&amp;#x27;</title><link>https://www.mediapost.com/publications/article/416771/stella-artois-rolls-out-fifa-themed-kissing-the-g.html</link><description>Ad depicts a fan kissing Stella Artois' "golden chalice," depicted as if it were the World Cup trophy itself.</description><pubDate>Thu, 23 Jul 2026 17:37:27 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416771/stella-artois-rolls-out-fifa-themed-kissing-the-g.html</guid></item><item><title>Cohen&amp;#x27;s Campaign To Free Ben &amp;amp; Jerry&amp;#x27;s -- And What It Means For Brand Purpose Everywhere</title><link>https://www.mediapost.com/publications/article/416763/cohens-campaign-to-free-ben-jerrys-and-what.html</link><description>The ice-cream icon's co-founder dishes about what went wrong with Unilever and why he won't give up his fight against Magnum.</description><pubDate>Thu, 23 Jul 2026 13:24:48 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416763/cohens-campaign-to-free-ben-jerrys-and-what.html</guid></item><item><title>State Street Wants You To Party Down With Fearless Girl</title><link>https://www.mediapost.com/publications/article/416751/state-street-wants-you-to-party-down-with-fearless.html</link><description>The financial services company is gearing up to celebrate the sculpture's upcoming anniversary.</description><pubDate>Thu, 23 Jul 2026 12:08:29 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416751/state-street-wants-you-to-party-down-with-fearless.html</guid></item><item><title>Wired For Worry: LSD Brand Launches Therapist-Targeted Campaign</title><link>https://www.mediapost.com/publications/article/416709/wired-for-worry-lsd-brand-launches-therapist-targ.html</link><description>Awareness campaign from Definium tells mental healthcare providers disregulated brain circuitry may contribute to chronic anxiety symptoms.</description><pubDate>Wed, 22 Jul 2026 20:22:07 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416709/wired-for-worry-lsd-brand-launches-therapist-targ.html</guid></item><item><title>Automotive TV Spending Dips Nearly 17% YTD</title><link>https://www.mediapost.com/publications/article/416743/automotive-tv-spending-dips-nearly-17-ytd.html</link><description>Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger share of automaker impressions than English broadcasts.</description><pubDate>Wed, 22 Jul 2026 17:50:11 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416743/automotive-tv-spending-dips-nearly-17-ytd.html</guid></item><item><title>Carlsberg Revives Former Tagline For Summer Campaign</title><link>https://www.mediapost.com/publications/article/416740/carlsberg-revives-former-tagline-for-summer-campai.html</link><description>In "If Carlsberg Did Football Ads" OOH, the brand turned billboards into goal posters: actual physical goals that inspire spontaneous street football games.</description><pubDate>Wed, 22 Jul 2026 16:03:19 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416740/carlsberg-revives-former-tagline-for-summer-campai.html</guid></item><item><title>Habit Burger Grill Taps Chef Jet Tila For Residency</title><link>https://www.mediapost.com/publications/article/416739/habit-burger-grill-taps-chef-jet-tila-for-residenc.html</link><description>Jet Tila, known for his frequent appearances on The Food Network, is bringing a limited-time Korean Street food menu to the 380-unit chain.</description><pubDate>Wed, 22 Jul 2026 15:53:24 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416739/habit-burger-grill-taps-chef-jet-tila-for-residenc.html</guid></item><item><title>Why Some World Cup &amp;#x27;Winners&amp;#x27; Weren&amp;#x27;t Even Sponsors</title><link>https://www.mediapost.com/publications/article/416729/why-some-world-cup-winners-werent-even-sponsors.html</link><description>Forget logo counts. A leading sponsorship researcher flags which World Cup brands actually made an impression.</description><pubDate>Wed, 22 Jul 2026 14:44:04 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416729/why-some-world-cup-winners-werent-even-sponsors.html</guid></item><item><title>Carl&amp;#x27;s Jr. Clocks 85 Years With $85K User-Generated Video Contest</title><link>https://www.mediapost.com/publications/article/416707/carls-jr-clocks-85-years-with-85k-user-generate.html</link><description>Fans of the brand are invited to submit an original 30- to 60- second video "showing their spin on an iconic Carl's Jr ad."</description><pubDate>Tue, 21 Jul 2026 20:54:51 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416707/carls-jr-clocks-85-years-with-85k-user-generate.html</guid></item><item><title>Rita&amp;#x27;s Partners With TBS For Retro Sitcom Frozen Treats</title><link>https://www.mediapost.com/publications/article/416701/ritas-partners-with-tbs-for-retro-sitcom-frozen-t.html</link><description>Each treat features  the brand's new Shirley Temple Italian Ice flavor and honors such sitcoms as "The Big Bang Theory," "Friends" and "The Office."</description><pubDate>Tue, 21 Jul 2026 20:29:54 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416701/ritas-partners-with-tbs-for-retro-sitcom-frozen-t.html</guid></item><item><title>With Stella McCartney Partnership, Bugaboo Moves Into Luxury Fashion</title><link>https://www.mediapost.com/publications/article/416700/with-stella-mccartney-partnership-bugaboo-moves-i.html</link><description>The high-end parenting brand says the sustainability and style features lend a new kind of chic to the daily schlep.</description><pubDate>Tue, 21 Jul 2026 18:57:16 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416700/with-stella-mccartney-partnership-bugaboo-moves-i.html</guid></item><item><title>Meet The &amp;#x27;Magic&amp;#x27; Behind Hasbro&amp;#x27;s Growth</title><link>https://www.mediapost.com/publications/article/416697/meet-the-magic-behind-hasbros-growth.html</link><description>How Hasbro keeps recruiting into its army of grown-up customers.</description><pubDate>Tue, 21 Jul 2026 17:33:01 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416697/meet-the-magic-behind-hasbros-growth.html</guid></item><item><title>Novo Sues Lilly For Allegedly False GLP-1 Advertising</title><link>https://www.mediapost.com/publications/article/416689/novo-sues-lilly-for-allegedly-false-glp-1-advertis.html</link><description>One ad says users of Lilly's Zepbound lost an average 50 pounds, versus just 33 pounds for users of Novo Nordisk's Wegovy.</description><pubDate>Tue, 21 Jul 2026 15:13:04 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416689/novo-sues-lilly-for-allegedly-false-glp-1-advertis.html</guid></item><item><title>Liberty Biberty Gets A Campaign Of His Own</title><link>https://www.mediapost.com/publications/article/416668/liberty-biberty-gets-a-campaign-of-his-own.html</link><description>Liberty Mutual's CMO Jenna Lebel explains how the insurance brand's flubbed line has turned into its latest mascot.</description><pubDate>Mon, 20 Jul 2026 16:48:57 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416668/liberty-biberty-gets-a-campaign-of-his-own.html</guid></item><item><title>Fireball Sneaks Let You Secretly Stash Whisky Flask In Your Shoes</title><link>https://www.mediapost.com/publications/article/416669/fireball-sneaks-let-you-secretly-stash-whisky-flas.html</link><description>Branded sneakers have a hidden compartment designed to hold the Stash Flask, a pouch that comes with four shots of Fireball whisky.</description><pubDate>Mon, 20 Jul 2026 16:44:31 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416669/fireball-sneaks-let-you-secretly-stash-whisky-flas.html</guid></item><item><title>Burger King Launches Whopper Guarantee, Guest-Focused &amp;#x27;Champion&amp;#x27; Role</title><link>https://www.mediapost.com/publications/article/416667/burger-king-launches-whopper-guarantee-guest-focu.html</link><description>The Your Way Champion is a store employee tasked with welcoming customers, ensuring order accuracy, and making "things right when needed."</description><pubDate>Mon, 20 Jul 2026 16:29:18 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416667/burger-king-launches-whopper-guarantee-guest-focu.html</guid></item><item><title>Online Therapy Platform Aims To Destigmatize Asking For Help</title><link>https://www.mediapost.com/publications/article/416666/online-therapy-platform-aims-to-destigmatize-askin.html</link><description>BetterHelp's campaign includes partnership with a singer-songwriter and AARP, and the podcast "Mind If We Talk?"</description><pubDate>Mon, 20 Jul 2026 16:16:19 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416666/online-therapy-platform-aims-to-destigmatize-askin.html</guid></item><item><title>Coffee Mate Gets Your &amp;#x27;Situation-Sip&amp;#x27;</title><link>https://www.mediapost.com/publications/article/416659/coffee-mate-gets-your-situation-sip.html</link><description>Nestle's creamer knows this summer's lineup is all about flings, not sticking around.</description><pubDate>Mon, 20 Jul 2026 14:57:38 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416659/coffee-mate-gets-your-situation-sip.html</guid></item><item><title>Former Ford, Nissan Execs Head To New Roles</title><link>https://www.mediapost.com/publications/article/416656/former-ford-nissan-execs-head-to-new-roles.html</link><description>Matt VanDyke has been named CEO of Stellantis' Ram brand and Allyson Witherspoon has been named CMO for General Motors' Buick and GMC brands.</description><pubDate>Mon, 20 Jul 2026 13:43:27 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416656/former-ford-nissan-execs-head-to-new-roles.html</guid></item><item><title>Toyota Expands Partnership With Outdoor Navigation Platform</title><link>https://www.mediapost.com/publications/article/416638/toyota-expands-partnership-with-outdoor-navigation.html</link><description>The expansion includes the launch of the Trail Creators Program, bringing together outdoor storytellers to inspire responsible recreation.</description><pubDate>Sun, 19 Jul 2026 11:21:07 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416638/toyota-expands-partnership-with-outdoor-navigation.html</guid></item><item><title>E*Trade Wants You To Trade Crypto -- With Aliens</title><link>https://www.mediapost.com/publications/article/416632/etrade-wants-you-to-trade-crypto-with-aliens.html</link><description>New work from 72andSunny offers the latest evidence of how mainstream the formerly "out there" investment has become.</description><pubDate>Fri, 17 Jul 2026 16:44:15 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416632/etrade-wants-you-to-trade-crypto-with-aliens.html</guid></item><item><title>Pizza Hut Launches Throwback Value Menu, Nostalgic Streetwear Line</title><link>https://www.mediapost.com/publications/article/416634/pizza-hut-launches-throwback-value-menu-nostalgic.html</link><description>The menu includes both new items and fan favorites from the past.</description><pubDate>Fri, 17 Jul 2026 16:43:53 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416634/pizza-hut-launches-throwback-value-menu-nostalgic.html</guid></item></channel></rss>