MediaPost | MAD SF

DEV WATCH: Demandbase Announces API For Salesforce

Wed, 19 Sep 2012 12:00:30 -0400

San Francisco-based Demandbase, a real-time personalization and targeting platform for B2B, Tuesday announced a Real-Time Identification API for Salesforce.com, another Bay Area company. The announcement was made at Dreamforce.

The new API gives Salesforce details on prospects’ engagement with a company’s website. The solution gives Salesforce users the ability to connect web activity to revenue opportunities.

“For years, Salesforce has been the glue between sales and marketing, but there has been no automated way to move key web engagement activity to Salesforce or to alert the sales team when key accounts are active on the site,” said Greg Ott, CMO of Demandbase in a statement. “We expect to see wide adoption of this API by our customers by the end of the year.”

Dentsu, ADK To Market Flipboard

Wed, 19 Sep 2012 12:00:30 -0400

San Francisco-based Flipboard, the social magazine app, has struck a deal with two of Japan's largest ad agencies, Dentsu and ADK, to help it market the service in Japan, the companies said Friday. Flipboard launched in Japan in May and has been working with the agencies since then, but now has entered into a formal partnership with the two shops.

Adap.tv 'Planner' To Optimize Online Video Buys

Wed, 19 Sep 2012 12:00:30 -0400

With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, San Francisco-based Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys.

Velti Closes $27 Mil Deal

Wed, 19 Sep 2012 12:00:30 -0400

Velti, a San Francisco mobile marketing and ad tech company, this week announced it has closed a $27 million, 2-year deal to provide its mobile marketing technology to a "major" unnamed U.S. brand.

Razorfish's Gelb Joins Mobile Startup MoPub

Wed, 19 Sep 2012 12:00:30 -0400

Razorfish mobile lead Paul Gelb has left the agency to become head of strategy for San Francisco-based MoPub, a startup that helps publishers and developers monetize their smartphone apps. In his new role, Gelb is charged with leading the startup's efforts to strengthen its presence among ad agencies and brand advertisers in connection with in-app advertising.

Ad Firm Touts Results On Facebook Exchange

Fri, 14 Sep 2012 12:00:07 -0400

San Francisco-based AdRoll on Thursday announced it will begin opening up access to Facebook inventory to all customers after gearing up its RTB infrastructure to begin serving campaigns more widely. "We've invested quite heavily in our RTB technology, which allows for precise bidding decisions based on users' anonymous browsing behavior," said an AdRoll spokesperson.

Extole Going Cross-Country For First Ever Summit

Fri, 14 Sep 2012 12:00:07 -0400

Extole, a San Francisco-based C2C social marketing platform company, this week announced its inaugural Social Advocacy Summit. The summit will take place across the country in New York City on October 17. Extole is hosting the summit on the East Coast to coincide with Social Week New York 2012.

StubHub CMO Ray Elia: We Are Not Just A Ticket Seller

Fri, 14 Sep 2012 12:00:07 -0400

This year, online ticket seller StubHub launched its largest marketing effort to date, its Ticket Oak ad campaign, part of a bid to expand awareness and position the company not just as a ticket seller but as a multi-platform e-commerce platform. Ray Elia, CMO of the San Francisco eBay unit, says 2012 is about ubiquity for the brand. He talks to Marketing Daily about how the company has grown and what's next in the digital event-ticket space.

Velti's New Pad

Fri, 14 Sep 2012 12:00:07 -0400

On Wednesday, Business Insider published a photo story of Velti's office space in San Francisco. Velti bought the new San Francisco office space in May and as Business Insider says, "the new digs are some of the most stylish we've ever seen." I'd have to agree. The new office space has it all. Everything looks like it belongs in the year 2150. The office is equipped with what looks like airport/space station meeting area, a bar at a 5-star hotel, and game room in a (very clean) frat house basement. Check out the Business Insider story here for the photos.

Lyris Rebrands, Builds Out Digital ERP System To Process Data

Wed, 12 Sep 2012 12:00:07 -0400

Emeryville-based Lyris unveiled a digital marketing platform Tuesday resembling an enterprise resource planning (ERP) system built to support online advertising, part of an effort to rebuild and rebrand the company. The transformation began two years ago after Wolfgang Maasberg stepped in as Lyris CEO. The company shuttered several products, reconfigured a global sales organization, and reduced the employee count from 292 employees to 165.

DEV WATCH: Amobee Launces PULSE Create

Wed, 12 Sep 2012 12:00:07 -0400

On Monday, Redwood City-based mobile ad solution provider Amobee launched Amobee PULSE Create. Amobee PULSE Create is a mobile ad creation platform that allows both advertisers and publishers to create 3D mobile ad campaigns, according to a release.

“3D is a game changer in mobile advertising,” stated Amobee CEO Trevor Healy. “3D ads engage mobile users and deliver results in ways never seen before.”

Tapjoy Appoints Seybold as VP Global Communications

Wed, 12 Sep 2012 12:00:07 -0400

On Monday, Tapjoy announced the appointment of Patrick Seybold as vice president of global communications and marketing partnerships. The San Francisco-based mobile advertising platform says that Seybold will be responsible for all of Tapjoy's consumer media strategies.

BrightEdge Announces Record Growth

Wed, 12 Sep 2012 12:00:07 -0400

San Mateo-based SEO company BrightEdge on Monday announced record revenue growth for twelve months ending Q2 2012. The company’s revenues have increased 300 percent from this time last year, according to a release.

"The market for Enterprise SEO is hot right now, with tremendous demand from leading brands to grow their search marketing traffic and conversions,” said Jim Yu, CEO of BrightEdge, in a statement. “I am excited to see BrightEdge emerge as the trusted standard in Enterprise SEO.”

DEV WATCH: TubeMogul Launches BrandSights

Wed, 12 Sep 2012 12:00:07 -0400

Emeryville-based TubeMogul, a video marketing company, this week launched BrandSights, which the company says is “the world’s first brand survey tool built directly into a media buying platform for video advertising.”

“BrandSights is the first brand survey tool to align real-time optimization and control with what a brand marketer really cares about, like whether someone remembers a brand or plans to purchase,” said Brett Wilson, CEO and Co-Founder of TubeMogul, in a statement.

Zynga Loses CMO Karp

Wed, 12 Sep 2012 12:00:07 -0400

Jeff Karp, Zynga's chief marketing and revenue officer, is the latest high-level executive to leave the embattled social games company. His resignation follows news earlier Monday that CTO of infrastructure Allan Leinwand was leaving Zynga to join cloud service company ServiceNow. Other who have left the San Francisco company in recent weeks include COO John Schappert, Chief Creative Officer Mike Verdu, and Alan Patmore, general manager of "CityVille," one of Zynga's best-known games.

Venables Bell & Partners To Create Audi Super Bowl Commercial

Thu, 06 Sep 2012 10:00:06 -0400

Audi is launching new advertising as part of its media commitment to the NFL. The campaign backs the 2013 Audi S variants and will be created by San Francisco-based Venables Bell & Partners.

IAC Buys About.com To Strengthen Publishing Cred

Thu, 06 Sep 2012 10:00:06 -0400

Bay Area-based Ask.com plans to step up branding efforts for the newly acquired About.com to squash any myths about it being a content farm. "We're going to get tactical for the next couple of quarters," said Doug Leeds, Ask.com CEO, as the company informs consumers that About.com will strengthen its core publishing model. Most hired writers for the site cull content from professional experiences and knowledge.

Inside The Interest Graph

Thu, 06 Sep 2012 10:00:06 -0400

While interest graphs are new for big companies like Twitter, whose announcement was reported in OnlineMediaDaily on August 30, San Francisco-based 140 Proof has already been providing interest graphs for two years. Coincidentally, on the morning of Twitter's announcement, 140 Proof released an industry report - called "Inside The Interest Graph" - which gives an inside look at interest graphs and explains why they are becoming so important within the industry.

WideOrbit Buys OneDomain, Ups Ad Sales Muscle

Thu, 06 Sep 2012 10:00:00 -0400

San Francisco-based WideOrbit, which offers traffic management services for media businesses, has acquired OneDomain, which specializes in systems for media planning and research. WideOrbit and OneDomain both serve TV and radio stations and about 50% of OneDomain clients use WideOrbit's WO Traffic platform. WideOrbit will look to integrate OneDomain's capabilities that help analyze ratings and plan buying strategies into its technology.

Inside The Interest Graph

Tue, 04 Sep 2012 15:44:50 -0400

Appsnack Nominated As Top Mobile Start-Up