https://www.mediapost.com/en-usFri, 23 May 2014 18:10:00 -0400https://www.mediapost.com/publications/article/226592/pilot-communications-hires-video-producer-jay-chil.htmlNewburyport, Mass.-based Pilot Communications has hired Jay Childs as its new director of video services. Childs, who won a New England Emmy for his documentary on a nurse's battle with breast cancer, previously ran his own production studio in nearby Portsmouth, N.H. Pilot said that with Childs on board, it will now be able to offer a wide array of video services, including multi-camera live Web streaming, HD video and access to a wide network of performers.Fri, 23 May 2014 18:10:00 -0400https://www.mediapost.com/publications/article/226592/pilot-communications-hires-video-producer-jay-chil.htmlhttps://www.mediapost.com/publications/article/226281/sarah-bruce-joins-forge-worldwide.htmlForge Worldwide has hired Sarah Bruce as an account manager, according to the New York Times. Prior to joining Forge, Bruce was a senior account executive at Mullen in Boston.Tue, 20 May 2014 17:07:16 -0400https://www.mediapost.com/publications/article/226281/sarah-bruce-joins-forge-worldwide.htmlhttps://www.mediapost.com/publications/article/225784/nuance-hires-mechanica-for-product-launch.htmlNuance Communication has hired Newburyport, Mass.-based Mechanica as the branding agency of record for its document imaging division. Mechanica will be creating a integrated media strategy for the launch of a new product from the division. The firm said it was awarded the account because of its expertise in working with disruptive technology companies.Tue, 13 May 2014 16:00:45 -0400https://www.mediapost.com/publications/article/225784/nuance-hires-mechanica-for-product-launch.htmlhttps://www.mediapost.com/publications/article/225668/zettics-hires-adam-guy-as-vp-of-monetization.htmlZettics announced it has hired Adam Guy as its new vice president of monetization. Zettics said Guy will work with its clients to help them market their privacy compliant data to various advertising, publishing and research firms. Prior to joining Zettics, Guy was Senior Vice President of Business Development and Head of Mobile for WPP's Milward Brown Digital.Mon, 12 May 2014 15:54:06 -0400https://www.mediapost.com/publications/article/225668/zettics-hires-adam-guy-as-vp-of-monetization.htmlhttps://www.mediapost.com/publications/article/225361/fuseideas-hires-vanessa-levin-as-executive-creativ.htmlFuseideas has hired Vanessa Levin as executive creative director. Levin will head a 12-person creative team that will work with all the agency's clients.Wed, 07 May 2014 12:51:10 -0400https://www.mediapost.com/publications/article/225361/fuseideas-hires-vanessa-levin-as-executive-creativ.htmlhttps://www.mediapost.com/publications/article/223821/brightcove-to-provide-online-video-services-to-fra.htmlBoston-based Brightcove said that French newspaper Le Figaro will be using its Video Cloud online platform for a new mobile version of its online news channel Le Figaro TV.Wed, 16 Apr 2014 17:30:07 -0400https://www.mediapost.com/publications/article/223821/brightcove-to-provide-online-video-services-to-fra.htmlhttps://www.mediapost.com/publications/article/223462/racepoint-launches-life-science-practice.htmlBoston-based marketing agency Racepoint Global has launched a life sciences practice that will focus on clients in the Boston and San Francisco markets. Racepoint said it already has a diverse group of life sciences clients, including Accelrys, ACD/Labs, Appistry, Nabsys, Oraya Therapeutics and Thermo Fisher Scientific. The practice will be headed by Racepoint Senior Vice President Marla Kertzman.Fri, 11 Apr 2014 14:51:22 -0400https://www.mediapost.com/publications/article/223462/racepoint-launches-life-science-practice.htmlhttps://www.mediapost.com/publications/article/223435/hubspot-to-open-office-in-sydney-australia.htmlAd tech firm HubSpot announced that it plans to open an office in Sydney, Australia during the third quarter of this year. The inbound-marketing software company said the Sydney office will focus on growing its business relationships in Australia, New Zealand, Japan and Singapore. The company is currently looking to hire a channel account executive and sales account executive for the Sydney office.Thu, 10 Apr 2014 15:22:00 -0400https://www.mediapost.com/publications/article/223435/hubspot-to-open-office-in-sydney-australia.htmlhttps://www.mediapost.com/publications/article/223357/allison-partners-names-weatherbee-svp-of-talent.htmlAllison + Partners has named Alan Weatherbee as its senior vice president of talent search. Weatherbee, who will be based in Boston, was previously vice president of human resources for Cone Communications. Prior to Cone, Weatherbee was director of recruitment for IPG agencies GolinHarris, Weber Shandwick and Rogers & Cowan.Wed, 09 Apr 2014 17:28:48 -0400https://www.mediapost.com/publications/article/223357/allison-partners-names-weatherbee-svp-of-talent.htmlhttps://www.mediapost.com/publications/article/223015/wcvb-newscenter-5-hires-wbzs-karen-anderson.htmlWCVB-TV has hired rival WBZ-TV's political and investigative reporter, Karen Anderson. Anderson will join WCVB NewsCenter 5's investigative unit, Team 5, where she will focus on crime and fraud stories in addition to contributing to the station's political and breaking news coverage. Prior to WCVB, Anderson spent 10 years at WBZ covering a wide range of stories, including the Boston Marathon bombings, the Massachusetts state crime lab scandal, and the arrest of Boston gangster Whitey Bulger.Fri, 04 Apr 2014 14:32:36 -0400https://www.mediapost.com/publications/article/223015/wcvb-newscenter-5-hires-wbzs-karen-anderson.htmlhttps://www.mediapost.com/publications/article/222851/domain-name-assn-elects-five-new-directors.htmlThe Domain Name Association, or DNA, has elected five new directors to its board, the Internet trade association said Wednesday. The newly elected directors include Afilias Limited Chairman Philipp Grabensee; Web.com Senior Vice President Bob Weigand; Jeff Neuman, senior vice president for registry services at Neustar; Stacey King, senior corporate counsel at Amazon; and Vladimir Shadrunov, director of TLD projects at Asiamix Digital Ltd. DNA said its 12-member board will be responsible for "providing leadership and advancing the association's mission to educate the public about the expansion of domain names."Wed, 02 Apr 2014 16:18:56 -0400https://www.mediapost.com/publications/article/222851/domain-name-assn-elects-five-new-directors.htmlhttps://www.mediapost.com/publications/article/222407/march-communications-opens-offices-in-sf-chicago.htmlBoston-based March Communications announced Thursday that it has expanded its reach nationally by opening offices in San Francisco and Chicago. The tech PR firm said that its new San Francisco office will be headed by Madge Miller, who has worked in Bay Area tech communications for 15 years. The Chicago office will be headed by Erica Frank, who had relocated from the firm's Boston headquarters. Frank will focus on tech and healthcare communications in the Chicago area.Thu, 27 Mar 2014 12:39:28 -0400https://www.mediapost.com/publications/article/222407/march-communications-opens-offices-in-sf-chicago.htmlhttps://www.mediapost.com/publications/article/222118/small-army-launches-small-army-studios.htmlBoston-based Small Army said it has launched a new video division called Small Army Studios. Small Army's executive creative director, Steve Kolander, will serve as president of the new unit. Design Director Sam Pitino will become the studios' associate creative director.Mon, 24 Mar 2014 14:37:00 -0400https://www.mediapost.com/publications/article/222118/small-army-launches-small-army-studios.htmlhttps://www.mediapost.com/publications/article/222115/crimson-hexagon-unveils-affinities-social-media.htmlAd tech firm Crimson Hexagon has unveiled a new analytics tool that will help marketers better understand the demographics of people discussing their brands and companies on social media. Crimson Hexagon said the new tool, Affinities, will give added functionality to its ForSight analytics platform by compiling data on the interests and preferences of social media users.Mon, 24 Mar 2014 14:04:00 -0400https://www.mediapost.com/publications/article/222115/crimson-hexagon-unveils-affinities-social-media.htmlhttps://www.mediapost.com/publications/article/221907/idg-founder-pat-mcgovern-dies-at-age-76.htmlInternational Data Group, or IDG, announced Thursday that its founder and chairman, Patrick McGovern, has died at the age of 76. A pioneer in the IT publications world and a graduate of MIT, McGovern founded IDG in 1964 to provide tech market data to the fledgling computer industry. He launched one of the industry's most popular and influential publications, Computerworld, in 1967. During the course of his lifetime, McGovern oversaw the launch of more than 300 publications and hundreds of websites, including CIO, CSO, InfoWorld, Macworld, Network World, PC World, and TechHive. Publications bearing the IDG brand can now be found in 97 nations, the company said.Thu, 20 Mar 2014 14:06:51 -0400https://www.mediapost.com/publications/article/221907/idg-founder-pat-mcgovern-dies-at-age-76.htmlhttps://www.mediapost.com/publications/article/221899/fleishmanhillard-to-provide-services-to-big-sister.htmlFleishmanHillard announced that its Boston office will provide pro bono communication and social media services for the Big Sister Association of Greater Boston for the coming year.Thu, 20 Mar 2014 13:26:22 -0400https://www.mediapost.com/publications/article/221899/fleishmanhillard-to-provide-services-to-big-sister.htmlhttps://www.mediapost.com/publications/article/221790/celtra-expands-global-sales-executive-team.htmlMobile ad-tech firm Celtra announced that it has appointed Doug MacDonald as senior vice president for U.S. agency sales, and Greg Roth as vice president for social media. Prior to joining Celtra, MacDonald served as vice president for Eastern regional sales at Adap.tv. Roth was vice president for social media and search at Centric Digital.Wed, 19 Mar 2014 12:41:53 -0400https://www.mediapost.com/publications/article/221790/celtra-expands-global-sales-executive-team.htmlhttps://www.mediapost.com/publications/article/221789/moontoast-receives-five-nominations-for-facebook-s.htmlSocial media ad-tech firm Moontoast said that five of its social media ad campaigns have been nominated for this year's Facebook Studio Awards.Wed, 19 Mar 2014 12:05:00 -0400https://www.mediapost.com/publications/article/221789/moontoast-receives-five-nominations-for-facebook-s.htmlhttps://www.mediapost.com/publications/article/221671/dataxu-appoints-ed-montes-as-chief-revenue-officer.htmlMarketing software firm DataXu has appointed Ed Montes as its chief revenue officer. Montes is a co-founder and former chief executive officer of ad tech firm Digilant. Prior to founding Digilant, Montes was managing director of Havas Digital, North America and a director for Yahoo. "The arbitrage game is over. It is important to understand the value proposition in the digital advertising industry is software, and I am excited to join a winning company with a team that understands that," said Ed Montes, in a statement.Tue, 18 Mar 2014 12:54:29 -0400https://www.mediapost.com/publications/article/221671/dataxu-appoints-ed-montes-as-chief-revenue-officer.htmlhttps://www.mediapost.com/publications/article/221697/netprospex-appoints-triblio-ceo-andre-yee-to-board.htmlMarketing data firm NetProspex has appointed Triblio CEO Andre Yee to its board of directors. Yee was formerly in charge of product development and operations for Eloqua, a provider of marketing automation software. NetProspex said that Yee was a key player in leading Eloqua to its initial public offering and subsequent acquisition by Oracle in 2013 for $957 million. Prior to Eloqua, Yee was CEO of NFR Security, which was acquired by Checkpoint Software in 2006.Tue, 18 Mar 2014 12:53:05 -0400https://www.mediapost.com/publications/article/221697/netprospex-appoints-triblio-ceo-andre-yee-to-board.htmlhttps://www.mediapost.com/publications/article/221665/cambridge-biomarketing-hires-jen-jonsson-as-managi.htmlCambridge BioMarketing has named Jen Jonsson as its director of operations. Jonsson had previously served as a managing director for operations for The Barbarian Group, overseeing offices in locations such as Boston, New York and San Francisco. Jonsson has also worked in various capacities for Rice McVaney Communications, Arnold Worldwide and Razorfish. She is also a former consultant for the Google Creative Lab and founder of interactive agency Fuego5.Tue, 18 Mar 2014 12:12:57 -0400https://www.mediapost.com/publications/article/221665/cambridge-biomarketing-hires-jen-jonsson-as-managi.htmlhttps://www.mediapost.com/publications/article/221118/mullen-appoints-managing-director-of-la-office.htmlBoston-based Mullen has appointed Cameron McNaughton as managing director of MullenLA, which overseas the Acura automotive account, according to The New York Times. McNaughton was president of Hudson Rouge, which managed the account for Ford's Lincoln division.Mon, 10 Mar 2014 14:39:13 -0400https://www.mediapost.com/publications/article/221118/mullen-appoints-managing-director-of-la-office.htmlhttps://www.mediapost.com/publications/article/221017/fiksus-technology-boosts-quiz-ups-viral-spread.htmlBoston-based Fiksu, a developer of mobile app marketing products, said Friday that its technology was an important factor in the viral spread of Plain Vanilla's mobile game app Quiz Up. The hugely popular trivia game, which was created by Iceland's Plain Vanilla, was able to snag one million registered users during the first eight days of its iPhone release last November. The app has roughly 10 million users to date. An Android version of the app was released earlier this week.Fri, 07 Mar 2014 15:14:39 -0500https://www.mediapost.com/publications/article/221017/fiksus-technology-boosts-quiz-ups-viral-spread.htmlhttps://www.mediapost.com/publications/article/221010/nanigans-partners-with-oracle-social-cloud.htmlBoston-based ad tech firm Nanigans said Friday that it has agreed to work with Oracle Social Cloud's Paid Media Partnership Program. "Working with Oracle Social Cloud is another clear illustration of our growth and focus to provide in-house performance marketers and agencies with the most advanced SaaS platform across the social and mobile landscape," said Ric Calvillo, CEO and founder of Nanigans, in a statement.Fri, 07 Mar 2014 14:16:00 -0500https://www.mediapost.com/publications/article/221010/nanigans-partners-with-oracle-social-cloud.htmlhttps://www.mediapost.com/publications/article/220861/clear-channel-signs-on-to-ms-awareness-campaign-in.htmlClear Channel has signed on to a campaign to help promote awareness in Boston of the neurological disease Multiple Sclerosis. As part of the campaign, Clear Channel will place messages about the illness on the digital billboards it controls in the Boston area. In addition, Clear Channel, which also manages advertising for Boston's South Station, will flash the color orange hourly on the station's digital billboards to symbolize the fact that a person is diagnosed with MS every hour. South Station's exterior lighting will also be changed to orange.Wed, 05 Mar 2014 15:45:00 -0500https://www.mediapost.com/publications/article/220861/clear-channel-signs-on-to-ms-awareness-campaign-in.htmlhttps://www.mediapost.com/publications/article/220764/cloudsense-selects-whiteoaks-pan-as-pr-agencies.htmlBritish cloud-software provider CloudSense has selected U.K.-based Whiteoaks and its American affiliate, Boston-based PAN Communications, as its new public relations agencies. The agencies were chosen following a four-way pitch with other agencies.Tue, 04 Mar 2014 15:36:56 -0500https://www.mediapost.com/publications/article/220764/cloudsense-selects-whiteoaks-pan-as-pr-agencies.htmlhttps://www.mediapost.com/publications/article/220454/mit-sloan-to-host-sports-analytics-conference.htmlMIT's Sloan School of Management will be hosting its 8th Annual Sports Analytics Conference at the Hynes Convention Center in Boston. The event will begin on Feb. 28 and run through March 1. Sponsored by ESPN, the conference will focus on the evolving role of analytics in the sports industry, including evaluating factors for success in sports-related businesses. More than 300 sports organizations are expected to attend, including representatives from the NFL, MLB, NBA, NHL, NCAA, NASCAR, the U.S. Olympic Committee and Major League Gaming.Thu, 27 Feb 2014 14:08:06 -0500https://www.mediapost.com/publications/article/220454/mit-sloan-to-host-sports-analytics-conference.htmlhttps://www.mediapost.com/publications/article/220382/sapientnitro-expands-brazil-leadership-team-ahead.htmlSapientNitro said Wednesday that it has expanded its leadership team in Brazil in preparation for the 2014 FIFA World Cup and 2016 Olympic Games. The Boston-based agency has promoted Brazil office chief Marcelo Tripoli to regional chief creative officer. Tripoli had headed the office since the agency's acquisition of Sao Paulo-based iThink last year. SapientNitro also announced that it has hired Raffael Mastrocola as vice president and managing director of its Brazil office. Mastrocola was most recently chief executive officer of Havas Digital Brazil.Wed, 26 Feb 2014 15:50:00 -0500https://www.mediapost.com/publications/article/220382/sapientnitro-expands-brazil-leadership-team-ahead.htmlhttps://www.mediapost.com/publications/article/220378/monotype-appoints-t3s-gaddis-to-board.htmlWoburn, Mass.-based Monotype Imaging Holdings, a typeface technology provider, has appointed Gay Warren Gaddis to its board of directors. Gaddis is founder and chief executive officer of ad agency T3 (The Think Tank). "We're very excited to welcome Gay to the board of directors," said Doug Shaw, president and CEO of Monotype, in a statement. "She brings a strong combination of brand expertise and an entrepreneurial perspective -- qualities that will be of great value to Monotype, particularly as we move forward in helping brands to optimize content and ensure brand integrity in an increasingly digital world."Wed, 26 Feb 2014 14:58:00 -0500https://www.mediapost.com/publications/article/220378/monotype-appoints-t3s-gaddis-to-board.htmlhttps://www.mediapost.com/publications/article/220273/crimson-hexagon-partners-with-turkeys-adba-intern.htmlBoston's Crimson Hexagon, a maker of social media analytics software, announced Tuesday that it has entered into a partnership with Adba International, a digital marketing and social media consulting firm based in Istanbul, Turkey. Under the agreement, Adba will act as a reseller of Crimson Hexagon's ForSight platform, and will use the technology to assist its clients in analyzing social media data.Tue, 25 Feb 2014 14:31:00 -0500https://www.mediapost.com/publications/article/220273/crimson-hexagon-partners-with-turkeys-adba-intern.html