https://www.mediapost.com/Noneen-usThu, 28 Sep 2017 13:00:04 -0400https://www.mediapost.com/publications/article/307976/common-threads-bind-gen-z-and-boomers.htmlIt's hard to imagine that a generation in its 60s and 70s would have anything in common with kids under the age of 22 but the evidence is everywhere and it shouldn't be surprising. Gen Z, people born in 1995 and later, are protesters, social-justice marchers, and spendthrifts just like their hippie aunts, uncles, parents and even grandparents.Thu, 28 Sep 2017 13:00:04 -0400https://www.mediapost.com/publications/article/307976/common-threads-bind-gen-z-and-boomers.htmlhttps://www.mediapost.com/publications/article/307772/the-tech-savvy-and-pragmatic-youtube-generation.htmlGeneration Z is taking over the spotlight and making some serious waves in the process, says Monotype in an analysis of GenZ experience. GenZs are the first true digital natives, born between the late 1990's to the mid 2000's.Mon, 25 Sep 2017 13:00:04 -0400https://www.mediapost.com/publications/article/307772/the-tech-savvy-and-pragmatic-youtube-generation.htmlhttps://www.mediapost.com/publications/article/307345/teens-say-goodbye-to-romance.htmlRemember dating in your youth? Asking out a crush to dinner and a movie? Getting there and back in a car you, your date or someone's parents owned? These are all milestones of adolescence, strong memories that trigger powerful emotions ... and antiquated relics that Gen Z is increasingly consigning to the dustbin of history.Thu, 14 Sep 2017 13:00:04 -0400https://www.mediapost.com/publications/article/307345/teens-say-goodbye-to-romance.htmlhttps://www.mediapost.com/publications/article/306084/generation-z-speaks-their-minds.htmlIt seems protests are the new norm and Generation Z has been at the heart of much of the activity.Wed, 30 Aug 2017 13:00:04 -0400https://www.mediapost.com/publications/article/306084/generation-z-speaks-their-minds.htmlhttps://www.mediapost.com/publications/article/305860/offline-word-of-mouth-best-for-teen-marketing.htmlMost consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions, says a new Engagement Labs report on the "Leaders in Social Influence."Wed, 16 Aug 2017 13:00:03 -0400https://www.mediapost.com/publications/article/305860/offline-word-of-mouth-best-for-teen-marketing.htmlhttps://www.mediapost.com/publications/article/305802/marketing-to-the-elusive-gen-z.htmlWhen you hear "Generation Z," what comes to mind? Lazy? Mindless tech drones? Millennial clones? Born between 1995 and 2012, Gen Z is often referred to as the "post internet generation," and is commonly lumped together with Millennials. Many people tend to see little difference between the two groups, but this couldn't be further from the truth.Tue, 15 Aug 2017 13:00:05 -0400https://www.mediapost.com/publications/article/305802/marketing-to-the-elusive-gen-z.htmlhttps://www.mediapost.com/publications/article/305606/teens-think-pink-as-they-return-to-school.htmlFor today's teens, August is the new September. Schools are increasingly going back into session in mid-summer, sometimes even in late July. Mid-to-late August has become the new standard in many communities, including mine in Fort Worth. Now, the outliers are the areas where students don't go back to school until early September, sometimes due to the political clout of the tourism industry in those regions.Thu, 10 Aug 2017 13:00:04 -0400https://www.mediapost.com/publications/article/305606/teens-think-pink-as-they-return-to-school.htmlhttps://www.mediapost.com/publications/article/305425/what-generation-z-wants.htmlMillennials have been the focus of public obsession for years now, as brands plot the best ways to get them to buy their products and pundits blame them for causing the demise of everything from retail to brunch (no, really). But it's time to start shifting focus from millennials to their younger counterparts: Generation Z.Mon, 07 Aug 2017 13:00:04 -0400https://www.mediapost.com/publications/article/305425/what-generation-z-wants.htmlhttps://www.mediapost.com/publications/article/304633/teens-revolutionize-market-research.htmlIn market research, you typically don't start a business until well into your 30s or 40s, after you've got a decade or two of experience under your belt. However, that's just another rule that Gen Z is breaking. They think that if you're going to do research on teens, you should hire teens to do it.Thu, 20 Jul 2017 13:00:04 -0400https://www.mediapost.com/publications/article/304633/teens-revolutionize-market-research.htmlhttps://www.mediapost.com/publications/article/304496/mom-has-the-money-her-sons-can-get-her-to-spend-i.htmlMoms have typically exerted the greatest control over how money gets spent in any household. But influence over purchasing decisions can come from any source.Tue, 18 Jul 2017 13:00:04 -0400https://www.mediapost.com/publications/article/304496/mom-has-the-money-her-sons-can-get-her-to-spend-i.htmlhttps://www.mediapost.com/publications/article/304272/gen-z-changes-rules-for-teen-employment.htmlMany of us have fond memories of summer jobs from our youth: working at sleep-away camps, amusement parks, public pools, etc. However, for today's teens, employment looks a lot different. The current issue of Time laments the end of "summer jobs" as we remember them. This phenomenon is complex and has many causes, but one of them is the rise of Gen Z and their specialized needs.Thu, 13 Jul 2017 13:00:05 -0400https://www.mediapost.com/publications/article/304272/gen-z-changes-rules-for-teen-employment.htmlhttps://www.mediapost.com/publications/article/304210/influencer-marketing-the-gen-z-way.htmlJust as brands finally started to figure out what Millennials want, a new demographic has taken center stage. Enter Generation Z, a formidable group that will make up a quarter of the U.S. population by 2020 and account for 40% of all consumers.Wed, 12 Jul 2017 13:00:05 -0400https://www.mediapost.com/publications/article/304210/influencer-marketing-the-gen-z-way.htmlhttps://www.mediapost.com/publications/article/303892/how-to-get-generation-z-to-jump-onto-your-brand.htmlIf you're a business owner and you're not yet jumping onto the Generation Z bandwagon, you might want to reconsider. Made up of 84.7 million kids born between 1996 and 2010, there is no doubt that this generation has and will have enormous spending power, and it's vital for businesses to figure out how to better serve this high-spending demographic.Thu, 06 Jul 2017 13:00:05 -0400https://www.mediapost.com/publications/article/303892/how-to-get-generation-z-to-jump-onto-your-brand.htmlhttps://www.mediapost.com/publications/article/303216/prepare-for-gen-z-mom-the-ultra-millennial.htmlMillennial moms, with their natural digital savvy and often progressive views of family, forced a major change in marketing. But you ain't seen nothing yet.Wed, 21 Jun 2017 13:00:04 -0400https://www.mediapost.com/publications/article/303216/prepare-for-gen-z-mom-the-ultra-millennial.htmlhttps://www.mediapost.com/publications/article/302843/gen-zs-head-game.htmlIt is a familiar site: Young people taking selfies to add to their Snapchat or Instagram stories. Generation Z has seen the ability of "normal people" to become overnight sensations through social media, perpetuating the growth of Brand "Me."Wed, 14 Jun 2017 13:00:04 -0400https://www.mediapost.com/publications/article/302843/gen-zs-head-game.htmlhttps://www.mediapost.com/publications/article/302764/generation-z-is-not-mobile-first-its-mobile-only.htmlHow this behavior is disrupting media companies-and why retail companies need to respond quickly.Tue, 13 Jun 2017 13:00:04 -0400https://www.mediapost.com/publications/article/302764/generation-z-is-not-mobile-first-its-mobile-only.htmlhttps://www.mediapost.com/publications/article/302476/keep-the-streak-going-with-teens.htmlTrying to convert teens from being occasional users into becoming dedicated regulars? It's not that hard if you provide a small prize, or appeal to their sense of pride or friendly competition.Wed, 07 Jun 2017 13:00:04 -0400https://www.mediapost.com/publications/article/302476/keep-the-streak-going-with-teens.htmlhttps://www.mediapost.com/publications/article/302241/3-things-the-fidget-spinner-fad-tells-you-about-ma.htmlConsidering all the talk of how teens are addicted to their electronic gadgets, it's surprising that the hottest toy of 2017 (so far) is resolutely analog. The fidget spinner is a piece of plastic with some stainless steel that doesn't do much else than spin.Fri, 02 Jun 2017 13:00:05 -0400https://www.mediapost.com/publications/article/302241/3-things-the-fidget-spinner-fad-tells-you-about-ma.htmlhttps://www.mediapost.com/publications/article/302145/dont-believe-the-teens-dont-use-facebook-hype.htmlAt least three times in as many weeks, I've found myself involved in this very conversation: "Teens don't use Facebook anymore," my verbal sparring partner will say. "Once parents joined, they moved on to [insert latest buzzy platform here]." Statements like this have been in the headlines for years now. That does not make them true.Thu, 01 Jun 2017 10:00:07 -0400https://www.mediapost.com/publications/article/302145/dont-believe-the-teens-dont-use-facebook-hype.htmlhttps://www.mediapost.com/publications/article/301853/sometimes-its-tough-to-be-a-teen.htmlIs there anythings as irritating people who say, "everything will work out for the best" or "if you work hard enough, you're sure to succeed."? Both statements are false. For teens, it can be so hard to realize things aren't going to work out as planned; but that's life, things rarely go as smoothly as we'd like no matter how hard you try.Thu, 25 May 2017 14:00:06 -0400https://www.mediapost.com/publications/article/301853/sometimes-its-tough-to-be-a-teen.htmlhttps://www.mediapost.com/publications/article/301567/gen-z-and-brand-me.htmlThe more than 81 million who make up Generation Z are by far, the most tech-savvy generation - at least until we define their successors.Tue, 23 May 2017 11:00:08 -0400https://www.mediapost.com/publications/article/301567/gen-z-and-brand-me.htmlhttps://www.mediapost.com/publications/article/301422/a-new-game-plan.htmlCultural moments can define generations as young people champion causes that come to a head during their formative years. For Boomers, one such movement was the push toward civil rights and racial equality; for Millennials, it was LBGT rights, and for Gen Zs (who are currently aged 20 and younger), it may well be gender equality.Thu, 18 May 2017 15:36:04 -0400https://www.mediapost.com/publications/article/301422/a-new-game-plan.htmlhttps://www.mediapost.com/publications/article/301044/tv-programmers-beware-here-comes-gen-z-and-massi.htmlJust as marketers have mastered Millennials, along comes Gen Z. This cohort ranges up to age 20, a life stage when marketers dream of connecting before brand habits harden.Fri, 12 May 2017 16:23:02 -0400https://www.mediapost.com/publications/article/301044/tv-programmers-beware-here-comes-gen-z-and-massi.htmlhttps://www.mediapost.com/publications/article/300764/go-extreme-to-reach-todays-teens.htmlIf you're launching a new product aimed at young consumers, "evolutionary" isn't good enough. Your new product has to be so groundbreaking, so shocking and so unexpected that it breaks the Internet. With today's teens and young adults more distracted than ever and likely to tune out paid ads, your product has to be something that they hear about repeatedly across earned media - something that their friends buzz about, and influencers make jokes and spread memes about.Thu, 11 May 2017 11:00:11 -0400https://www.mediapost.com/publications/article/300764/go-extreme-to-reach-todays-teens.htmlhttps://www.mediapost.com/publications/article/300470/understanding-the-mobile-native-population-out-of.htmlWe in the marketing world commonly refer to teens as "digital natives," the generation that has never known life without the internet. And I'm not talking access like we had in the early dot-com days, which, like running water, required you seek it out and perform some sort of action to turn it on. For Gen Z, it's more akin to the very air they breathe, available everywhere and essential to their functioning.Thu, 04 May 2017 11:00:07 -0400https://www.mediapost.com/publications/article/300470/understanding-the-mobile-native-population-out-of.htmlhttps://www.mediapost.com/publications/article/300052/oh-my-faking-head.htmlMost thinking people agree that false information and hate speech are bad things that should be avoided and discouraged. This leads me to wonder how people who disagree with this perspective view the issue. How could someone argue that fake news and hate speech are NOT problems? To understand that thought process, let's look at some recent attempts to engage teens to deal with the fake news problem.Thu, 27 Apr 2017 11:38:41 -0400https://www.mediapost.com/publications/article/300052/oh-my-faking-head.htmlhttps://www.mediapost.com/publications/article/299343/common-thread-links-gen-z-to-baby-boomers-approac.htmlOne important factor to keep in mind for both: Gen Z and Baby Boomers are children of a recession. For that reason, we get a real sense of just how pragmatic these generations are and how careful they are with their money.Tue, 25 Apr 2017 12:45:32 -0400https://www.mediapost.com/publications/article/299343/common-thread-links-gen-z-to-baby-boomers-approac.htmlhttps://www.mediapost.com/publications/article/299472/keeping-pace-with-gen-z-the-new-wave-of-digital.htmlThere's no room for error in digital advertising. That's particularly true when engaging Gen Z. This tech-savvy group of youngsters certainly value "all things digital" - except being served digital ads. In fact, 69% of Gen Zers admit to physically avoiding digital ads. That's not good news.Fri, 21 Apr 2017 13:00:06 -0400https://www.mediapost.com/publications/article/299472/keeping-pace-with-gen-z-the-new-wave-of-digital.htmlhttps://www.mediapost.com/publications/article/299504/a-happy-medium.htmlTeens' entertainment diet is eclectic, particularly compared to other generations when they were teens. Teenage Xers didn't have social media vying for their attention; they just wanted their MTV. As teenagers, Millennials were just being introduced to the concept of DVR and media on-demand, and only the youngest portion of that generation experienced any form of social media during their teen years.Thu, 20 Apr 2017 13:00:08 -0400https://www.mediapost.com/publications/article/299504/a-happy-medium.htmlhttps://www.mediapost.com/publications/article/299106/a-picture-is-worth-a-thousand-words-to-teens.htmlIt's so 2008 to use words alone to talk to teens. Today, teens are increasingly communicating with emoji (small digital icons used to express an idea or emotion, such as a smiley face expressing happiness) and memes (pronounced "meems," humorous images, videos or pieces of text that are copied and spread rapidly by Internet users).Thu, 13 Apr 2017 11:00:06 -0400https://www.mediapost.com/publications/article/299106/a-picture-is-worth-a-thousand-words-to-teens.html