https://www.mediapost.com/Noneen-usMon, 25 Sep 2017 13:00:04 -0400https://www.mediapost.com/publications/article/307774/4-keys-to-appealing-to-millennial-mom-diyers.htmlMillennials are driving disruption in retail with their preference for browsing and shopping online over brick-and-mortar stores. But a funny thing happens when they become homeowners - and especially when they become parents. While they still dream on Pinterest and check out YouTube and blogs for ideas and advice, suddenly the big box store has a purpose.Mon, 25 Sep 2017 13:00:04 -0400https://www.mediapost.com/publications/article/307774/4-keys-to-appealing-to-millennial-mom-diyers.htmlhttps://www.mediapost.com/publications/article/306765/reaching-beyond-bad-mom-and-super-mom-stereoty.htmlMarketers and the media love to label moms - Gen X moms, millennial moms, boomerang moms, Gen X moms raising young children like millennial moms, helicopter moms, tiger moms, attachment moms and, my new favorite, snowplow moms (guilty as charged).Fri, 01 Sep 2017 13:00:05 -0400https://www.mediapost.com/publications/article/306765/reaching-beyond-bad-mom-and-super-mom-stereoty.htmlhttps://www.mediapost.com/publications/article/305667/what-do-moms-of-tweens-worry-about-most.htmlWe all know it. We all feel it. The stress, the joy, and the monumental exhaustion that goes along with being a mom. Moms today are bombarded by all kinds of responsibilities, from taking care of the family to working and everything in between. And along with all that responsibility comes the joy of worrying. We worry an awful lot. And if we have tween daughters, our worry is multiplied by 100. These days, it seems that our generation of mothers face more challenges than every generation before us.Fri, 11 Aug 2017 13:00:04 -0400https://www.mediapost.com/publications/article/305667/what-do-moms-of-tweens-worry-about-most.htmlhttps://www.mediapost.com/publications/article/303777/couponing-in-the-digital-age.htmlLast weekend, I stopped into Target to pick up some sunblock. As I stood in the aisle scanning my options, I noticed a mom next to me with her daughter who appeared to be around 12 years old. The mom was also looking for sunblock but she had another digital tool at her disposal to help make her selection.Fri, 30 Jun 2017 13:50:04 -0400https://www.mediapost.com/publications/article/303777/couponing-in-the-digital-age.htmlhttps://www.mediapost.com/publications/article/303528/the-system-1-and-maya-solution-for-marketing-to-mo.htmlIf there's one universally accepted truth about contemporary moms, it's that they are not the same as the mothers we grew up with. Whether you're a Baby Boomer, Gen Xer or Millennial, the woman who raised you differs significantly from today's moms.Tue, 27 Jun 2017 13:00:04 -0400https://www.mediapost.com/publications/article/303528/the-system-1-and-maya-solution-for-marketing-to-mo.htmlhttps://www.mediapost.com/publications/article/302182/momma-said-what.htmlHow Millennial moms see themselves ... and how they want to be seen.Fri, 02 Jun 2017 11:00:13 -0400https://www.mediapost.com/publications/article/302182/momma-said-what.htmlhttps://www.mediapost.com/publications/article/301934/couponing-in-the-digital-age.htmlLast weekend, I stopped into Target to pick up some sunblock. As I stood in the aisle scanning my options, I noticed a mom next to me with her daughter who appeared to be around 12 years old. The mom was also looking for sunblock but she had another digital tool at her disposal to help make her selection. The mom handed her daughter three difference sunblock bottles all from three different manufacturers and she said, "Scan these on the Target app on my phone and see which one has a coupon offer." Her daughter obliged and when one of the three options showed a discount, that was the one she threw into her cart. She put the other two bottles back on the shelf and moved on.Fri, 26 May 2017 13:15:05 -0400https://www.mediapost.com/publications/article/301934/couponing-in-the-digital-age.htmlhttps://www.mediapost.com/publications/article/301463/3-tips-for-a-different-back-to-school-season.htmlIt's May, a time of year when moms are looking forward to the end of school, the start of summer and a more relaxed schedule. However, May is a slightly different story for the moms of more than 3.2 million high school students who have graduated or will graduate over the next couple of weeks. Brands that target moms of college students and their Gen Z co-eds have a valuable opportunity to tap into this enthusiastic consumer segment.Fri, 19 May 2017 11:00:08 -0400https://www.mediapost.com/publications/article/301463/3-tips-for-a-different-back-to-school-season.htmlhttps://www.mediapost.com/publications/article/301213/the-secret-to-advertising-that-wins-over-moms-and.htmlWhen marketing budgets were booming with no end in sight, advertisers ran dedicated ads for kids as well as for parents. After all, children need to want and love your brand, while parents need to be convinced that your brand is right for them.Tue, 16 May 2017 12:22:03 -0400https://www.mediapost.com/publications/article/301213/the-secret-to-advertising-that-wins-over-moms-and.htmlhttps://www.mediapost.com/publications/article/300966/what-healthy-eating-means-to-moms.htmlUpheaval continues across the food industry as brands struggle to appeal to moms' desires for their families to eat healthier. But what do today's moms see as healthy eating? Low carb. Gluten free. Vegetarian. Low sugar. Paleo. "Clean" eating. What's next?Fri, 12 May 2017 12:31:08 -0400https://www.mediapost.com/publications/article/300966/what-healthy-eating-means-to-moms.htmlhttps://www.mediapost.com/publications/article/300338/the-fashion-hungry-mom-capturing-a-missed-opportu.htmlThere's a noticeable lack of fashion designers and retailers specifically targeting moms and working women who are in the peak of their wage-earning years. These are women whose multi-faceted lifestyles require broader wardrobes and whose bodies may be changing, but still want to look sexy.Tue, 02 May 2017 15:18:04 -0400https://www.mediapost.com/publications/article/300338/the-fashion-hungry-mom-capturing-a-missed-opportu.htmlhttps://www.mediapost.com/publications/article/300207/maximizing-influencer-relationships-to-create-powe.htmlFinding the right influencers to work with your brand is only one of the challenges. Ensuring that influencers create content that has the potential to move moms to action is another.Mon, 01 May 2017 13:00:07 -0400https://www.mediapost.com/publications/article/300207/maximizing-influencer-relationships-to-create-powe.htmlhttps://www.mediapost.com/publications/article/299292/marketing-to-moms-now-in-non-peak-seasons.htmlWhen marketing to moms, most marketers think about a sales calendar and plan for the obvious peaks. However, there are many more opportunities to tap into moms' spending budgets other than Christmas, Back to School and Easter. By knowing what's on moms' minds and what's on to-do lists now, you can open up opportunities to grow your brand's bottom line. There are many tactics that don't require a huge spend on ad campaigns or a long lead. The inherently fast and flexible options available through social media also let moms know that brands understand the "mom calendar." Therefore, these brands understand moms.Fri, 21 Apr 2017 11:00:06 -0400https://www.mediapost.com/publications/article/299292/marketing-to-moms-now-in-non-peak-seasons.htmlhttps://www.mediapost.com/publications/article/298279/want-to-reach-moms-celebrate-imperfection-authen.htmlMotherhood is as old as time. And so is perpetuating the myth of the perfect mother. Whether a stay-at-home mom or a work-away-from-home mom, most women do not relate to the flawless and faultless mother archetype that media and advertising continue to exalt.Fri, 31 Mar 2017 12:00:06 -0400https://www.mediapost.com/publications/article/298279/want-to-reach-moms-celebrate-imperfection-authen.htmlhttps://www.mediapost.com/publications/article/297826/will-moms-buy-groceries-online.htmlIn late 2015, Oreo cookies ran a successful promotion tied to the holidays called "Oreo Colorfilled." The brand cleverly engaged consumers online by allowing them to personalize special holiday-themed packages of Oreos to send to friends. The entire experience took place online from personalization of the cookie packages all the way to credit card capture and check out.Fri, 24 Mar 2017 10:10:02 -0400https://www.mediapost.com/publications/article/297826/will-moms-buy-groceries-online.htmlhttps://www.mediapost.com/publications/article/297310/dear-doctor-how-to-market-to-moms.htmlI recently completed a four-article series on marketing to moms for "Bentson Clark reSource," a quarterly publication dedicated entirely to orthodontic practices. Why orthodontists, you may ask? This particular healthcare category is all about moms and their children, of course.Fri, 17 Mar 2017 10:00:06 -0400https://www.mediapost.com/publications/article/297310/dear-doctor-how-to-market-to-moms.htmlhttps://www.mediapost.com/publications/article/296617/want-to-sell-products-to-parents-stop-ignoring-da.htmlOn this year's Super Bowl broadcast, Audi became the latest brand to depict a new kind of father in its advertising, one who is sensitive, thoughtful, and deeply committed to the well-being of his children. In the 60-second commercial, a dad watches his daughter compete in a go-cart race while expressing the hope that she will one day be treated as an equal to her male peers. After years of commercials dominated by bumbling men, ads like Audi's are not only a breath of fresh air for the audience but also a business necessity for the brands that produce them.Wed, 08 Mar 2017 11:00:06 -0500https://www.mediapost.com/publications/article/296617/want-to-sell-products-to-parents-stop-ignoring-da.htmlhttps://www.mediapost.com/publications/article/295956/tapping-the-passion-of-food-allergy-moms-seizing.htmlThink food allergies only affect the 15 million Americans (including 6 million children) who are actually allergic? Think again. Food allergies drive life-changing decisions for entire families, sometimes whole communities: from schools to offices to playgroups. Moreover, some experts believe that the circle of Americans touched by food allergy concerns greatly exceeds15 million.Mon, 27 Feb 2017 12:00:06 -0500https://www.mediapost.com/publications/article/295956/tapping-the-passion-of-food-allergy-moms-seizing.htmlhttps://www.mediapost.com/publications/article/295854/the-erosion-of-trust-and-what-it-means-for-brands.htmlThere is no escaping the term "fake news" these days. All you have to do is scroll through your news feed and the term appears on a regular basis. This, coupled with some of the scandals that have been plaguing corporations recently such as Volkswagen faking emissions tests and the makers of the EpiPen increasing its cost by 400%, has had an impact on consumer trust. And it isn't a positive one.Fri, 24 Feb 2017 10:00:05 -0500https://www.mediapost.com/publications/article/295854/the-erosion-of-trust-and-what-it-means-for-brands.htmlhttps://www.mediapost.com/publications/article/295353/5-ways-mom-consumer-communities-help-grow-your-bot.htmlThere was once a time when most of us were listening to music on cassette tapes, when brands interacted with consumers only in focus group facilities and information was gathered via phone surveys. Today, the options to engage with customers are boundless. Technology's rapid growth birthed a new wave of advancement. Everything from our dog's collar to our refrigerator is "smart" and while technology continues to advance, it begs the question, "Are brands any smarter in the way they are growing their bottom line?" The truth might hurt some.Fri, 17 Feb 2017 12:00:07 -0500https://www.mediapost.com/publications/article/295353/5-ways-mom-consumer-communities-help-grow-your-bot.htmlhttps://www.mediapost.com/publications/article/293840/moms-divided-what-the-womens-marches-can-highlig.htmlBy many accounts, the Women's Marches held last Saturday in Washington, D.C., and around the country were a success. It is estimated that well over 1 million people participated in the marches in the U.S. alone. There were, of course, "sister marches" in many cities around the world.Fri, 27 Jan 2017 10:00:05 -0500https://www.mediapost.com/publications/article/293840/moms-divided-what-the-womens-marches-can-highlig.htmlhttps://www.mediapost.com/publications/article/293314/4-marketing-to-moms-tactics-for-2017.htmlThere has been a lot of debate around the death of the mom blogger. Regardless of which side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and more channels to deliver your message.Fri, 20 Jan 2017 10:00:05 -0500https://www.mediapost.com/publications/article/293314/4-marketing-to-moms-tactics-for-2017.htmlhttps://www.mediapost.com/publications/article/292868/chatbots-are-revolutionizing-the-way-you-re-engage.htmlChatbots powered by artificial intelligence, natural language processing, and machine learning are 2016's gift to marketers looking to enhance customer experience in a personalized and relevant way.Fri, 13 Jan 2017 11:00:06 -0500https://www.mediapost.com/publications/article/292868/chatbots-are-revolutionizing-the-way-you-re-engage.htmlhttps://www.mediapost.com/publications/article/292027/millennial-moms-and-dads-bringing-back-the-art-o.htmlOver the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings known as coupons. From penny savers to local newspapers, budget-minded families made coupons a part of every shopping trip. It seems that Millennials learned a lot from their parents as they are now keeping couponing alive, but in a much more tech-savvy way.Fri, 30 Dec 2016 12:00:06 -0500https://www.mediapost.com/publications/article/292027/millennial-moms-and-dads-bringing-back-the-art-o.htmlhttps://www.mediapost.com/publications/article/291753/moms-prefer-goals-to-resolutions.htmlIt's the dawn of a New Year. And it's that time of year when people start to think about New Year's resolutions. Well, maybe not everyone!Fri, 23 Dec 2016 11:00:07 -0500https://www.mediapost.com/publications/article/291753/moms-prefer-goals-to-resolutions.htmlhttps://www.mediapost.com/publications/article/291198/a-different-kind-of-shopping-experience-marketing.htmlWhile most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping - college shopping. Yes, it's that time of year when mothers with high school seniors are eagerly awaiting SAT or ACT results, sifting through direct mail pieces from colleges and universities and loading up the car for campus tours.Fri, 16 Dec 2016 11:00:06 -0500https://www.mediapost.com/publications/article/291198/a-different-kind-of-shopping-experience-marketing.htmlhttps://www.mediapost.com/publications/article/290952/how-data-science-enhances-your-mom-buyer-personas.htmlBrands need to have an intimate knowledge of their consumers to reach and connect with today's consumers. Buyer personas have been a way to help marketers humanize their target customers for decades. While these archetypes may have a traditional feel to them, enhancing consumer profiles with data-driven insights brings a new life to them.Tue, 13 Dec 2016 11:00:07 -0500https://www.mediapost.com/publications/article/290952/how-data-science-enhances-your-mom-buyer-personas.htmlhttps://www.mediapost.com/publications/article/289969/want-to-see-whats-next-look-to-future-moms.htmlI'm a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms-pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to "get" me and my needs more often than not.Thu, 08 Dec 2016 10:00:08 -0500https://www.mediapost.com/publications/article/289969/want-to-see-whats-next-look-to-future-moms.htmlhttps://www.mediapost.com/publications/article/289776/moms-mindset-this-holiday-shopping-season.htmlLet's be clear, this holiday shopping season still has the "hangover" effect of the election to endure. In a survey that we fielded two days after the Presidential Election, over 45% of moms indicated that the results of this election put the U.S. on the wrong path for the future, and 15% of moms surveyed said that they would spend less this holiday shopping season as a result of Trump's win.Fri, 25 Nov 2016 15:00:04 -0500https://www.mediapost.com/publications/article/289776/moms-mindset-this-holiday-shopping-season.htmlhttps://www.mediapost.com/publications/article/289425/moms-dish-up-thoughts-on-black-friday-and-cyber-mo.htmlAs we approach Thanksgiving week, I'm gearing up for my annual Black Friday shopping excursion. Yes, I admit it. I am one of those Black Friday shoppers, out the door before sunrise with holiday gift list in hand to shop for my family, friends and team. I knock out the rest of the list on Cyber Monday. I'm calling myself a hybrid shopper, and you'll read why below.Fri, 18 Nov 2016 13:51:03 -0500https://www.mediapost.com/publications/article/289425/moms-dish-up-thoughts-on-black-friday-and-cyber-mo.html