http://www.mediapost.com/Noneen-usFri, 21 Nov 2014 09:33:03 -0500http://www.mediapost.com/publications/article/238699/millennials-lead-the-uber-sumer-movement.htmlGeneration Y has led many movements since coming of age, and for marketers, one of the most powerful movements Gen Y leads is the evolution of the uber-consumer. Through technological adoption, cultural shifts, embedded social networks and the overall size of the demographic, this "uber-sumer" is wresting control from brands to dictate the how, when and where of the marketplace. The rapid pace of innovation in today's world means that brands are often playing catch-up with these tech-savvy and ultra-connected consumers, and brands are often caught unawares of business- and industry-altering changes.Fri, 21 Nov 2014 09:33:03 -0500http://www.mediapost.com/publications/article/238699/millennials-lead-the-uber-sumer-movement.htmlhttp://www.mediapost.com/publications/article/238236/3-marketing-lessons-brands-could-learn-from-taylor.htmlIn the article Taylor Swift wrote for the "Wall Street Journal," the star emphasized the importance of surprising fans and staying inventive to please the "YouTube generation." Well, we've been paying attention to Swift's efforts to surprise and delight her own fans, and this year she has consistently made headlines for her tactics, not only keeping her name in the spotlight, but also building buzz for her new album. So whether or not you like her ear worm hits, brands could learn a few marketing lessons from Taylor Swift (seriously):Fri, 14 Nov 2014 10:00:04 -0500http://www.mediapost.com/publications/article/238236/3-marketing-lessons-brands-could-learn-from-taylor.htmlhttp://www.mediapost.com/publications/article/237768/marketers-succeed-in-building-wine-awareness-among.htmlAmong all alcoholic beverages, the wine category has been steadily growing for the past few years. Despite the fact that Baby Boomers still make up the majority of the market for wine consumption, Millennials actually have become the fastest-growing demographic making them a target for producers and marketers. According to Euromonitor, Millennials in the U.S., in particular, are even becoming fascinated with wine at a pace not yet visible among younger generations in Europe.Fri, 07 Nov 2014 09:51:02 -0500http://www.mediapost.com/publications/article/237768/marketers-succeed-in-building-wine-awareness-among.htmlhttp://www.mediapost.com/publications/article/237314/5-ways-millennials-are-redefining-ownership-cultur.htmlDuring the greed-is-good era of American history known as the 1980s, flamboyant businessman and head cheerleader of unfettered capitalism Malcolm Forbes supposedly declared, "He who dies with the most toys wins." Whether or not this precept of consumerism-run-amok rightly can be attributed to Forbes may still be subject to debate, but a generation later, the sentiment behind the quote seems to be ringing false these days, especially among Millennials.Fri, 31 Oct 2014 10:30:03 -0400http://www.mediapost.com/publications/article/237314/5-ways-millennials-are-redefining-ownership-cultur.htmlhttp://www.mediapost.com/publications/article/236856/mind-the-gap-why-marketing-to-millennials-is-a-mi.htmlLong before I finished graduate school with an advanced degree in psychology, I believed, as many mental health professionals do, that labeling a person or a group based on a set of traits or symptoms could do more harm than good.Fri, 24 Oct 2014 10:16:03 -0400http://www.mediapost.com/publications/article/236856/mind-the-gap-why-marketing-to-millennials-is-a-mi.htmlhttp://www.mediapost.com/publications/article/236431/a-day-in-the-life-of-millennials-and-their-smartph.htmlAsk any Millennial what he or she can't live without and you're going to get a consistent response: "my smartphone." Millennials rely on these devices to text their friends, peruse their social networks, manage their emails, pay their monthly bills, listen to music, track their steps, hail a cab and more - "virtually" anything and everything they need to do throughout their day. They even use their unsuspecting smartphones to research, purchase and ship their smarter, faster, better replacements. (Poor smartphones. Never saw it coming.)Fri, 17 Oct 2014 10:23:03 -0400http://www.mediapost.com/publications/article/236431/a-day-in-the-life-of-millennials-and-their-smartph.htmlhttp://www.mediapost.com/publications/article/235941/is-food-the-new-status-symbol.htmlDo Millennials care about luxury? It's a question we hear a lot. We've done a deep-dive on the topic, and we know that the definition of luxury has blurred for the generation.Fri, 10 Oct 2014 15:00:07 -0400http://www.mediapost.com/publications/article/235941/is-food-the-new-status-symbol.htmlhttp://www.mediapost.com/publications/article/235231/wary-millennials-are-keen-on-ugc.htmlWith terror threats to our nation at peak levels and risks of the deadly Ebola disease spreading throughout the globe, the world is truly a scary place at this point in time. As wonderful as it would be to assume that everyone was your friend and that we all had each others' best interests in mind, this is certainly not the case.Fri, 03 Oct 2014 10:00:04 -0400http://www.mediapost.com/publications/article/235231/wary-millennials-are-keen-on-ugc.htmlhttp://www.mediapost.com/publications/article/234540/5-ways-to-leverage-visual-social-media-to-connect.htmlAs the Visual Web continues to evolve, social streams are being flooded with snapshots, GIFs and emojis. We are moving toward an increasingly visual digital landscape - a shift that Millennials are not just cheerily embracing but actively driving.Fri, 19 Sep 2014 13:04:02 -0400http://www.mediapost.com/publications/article/234540/5-ways-to-leverage-visual-social-media-to-connect.htmlhttp://www.mediapost.com/publications/article/234083/marketing-thats-just-missing-the-mark-with-mill.htmlWe know young consumers are picky, and not always easy to please when it comes to marketing. Sometimes a campaign can be so close to getting it right, but the slightest detail stands out to turn them off. From hashtag misuse to gender stereotyping missteps, marketing to young consumers sometimes feels like a land mine of mistakes-especially when targeting a generation who has no problem telling you when you've got it wrong. As we say so often, understanding the way that Millennials see themselves is a vital part to messaging to them in the right way. Here are two recent campaigns that are just missing the mark with Millennials, and why.Fri, 12 Sep 2014 12:11:03 -0400http://www.mediapost.com/publications/article/234083/marketing-thats-just-missing-the-mark-with-mill.htmlhttp://www.mediapost.com/publications/article/233617/millennial-fashion-how-the-times-have-changed.htmlFashion trends come and go ... this is as true today as it was 50 years ago. However, for Millennials, particularly those in the younger half of the generation bracket, there has been quite a shift in preferences over the past decade.Fri, 05 Sep 2014 09:45:03 -0400http://www.mediapost.com/publications/article/233617/millennial-fashion-how-the-times-have-changed.htmlhttp://www.mediapost.com/publications/article/233175/5-management-lessons-from-millennials.htmlIn the past decade and a half since Millennials first entered the job market, there has been a huge amount of scholarship and prose about how to more effectively manage Generation Y workers. Much of the focus has been on the challenges associated with an older generation of managers who are struggling to understand and accommodate the needs and expectations of this younger generation.Fri, 29 Aug 2014 14:39:03 -0400http://www.mediapost.com/publications/article/233175/5-management-lessons-from-millennials.htmlhttp://www.mediapost.com/publications/article/232182/how-social-businesses-can-engage-millennials.htmlMillennials engage with social media habitually, often checking their profiles daily (or even hourly) from their mobile devices, tablets or laptops. Despite their consistent presence, social businesses have faced many challenges connecting with this particular audience. One key issue: Following businesses through social media is not a priority for Millennials, who prefer to use it to connect with friends and follow celebrities. So how can a business earn the attention of this ubiquitous yet elusive audience and keep them coming back for more?Fri, 15 Aug 2014 12:19:02 -0400http://www.mediapost.com/publications/article/232182/how-social-businesses-can-engage-millennials.htmlhttp://www.mediapost.com/publications/article/231817/dont-forget-millennials-as-their-market-share-of.htmlPreviously believed to be generally uninterested in the auto industry, Millennials have begun to surpass their predecessor (Gen X) in car purchases, as an analysis done by J.D. Power and Associates has proved. Millennials now account for 26% of new car purchases while Gen X accounts for 24%. Baby Boomers still account for the largest segment of new car purchases, holding a majority of 34%, however marketers are increasingly paying less and less attention to the demographic. Gen Y, the Millennials, are the fastest growing segment due to their age, more so, their youth.Mon, 11 Aug 2014 12:21:02 -0400http://www.mediapost.com/publications/article/231817/dont-forget-millennials-as-their-market-share-of.htmlhttp://www.mediapost.com/publications/article/231586/i-want-my-kid-tv-whats-the-real-appeal-of-millen.html"Rainbow Brite," "Sailor Moon," "Powerpuff Girls," "The Magic School Bus," "Teenage Mutant Ninja Turtles"-though this may sound like a greatest kid's TV hits of the '80s and '90s list, it's also a list of just some of the recent entertainment reboots and revivals being brought back to life in order to play into Millennials' undying nostalgia.Fri, 08 Aug 2014 09:40:02 -0400http://www.mediapost.com/publications/article/231586/i-want-my-kid-tv-whats-the-real-appeal-of-millen.htmlhttp://www.mediapost.com/publications/article/230275/best-practices-when-engaging-millennials-through-s.htmlIt is no secret that Millennials are, by and large, social media enthusiasts. With the expansion of the social networking landscape in recent history, Millennials are not just connecting online with friends; they are connecting online with thought leaders, experts, idols, and any other figures they are interested in but might not actually know in real life.Fri, 18 Jul 2014 09:50:03 -0400http://www.mediapost.com/publications/article/230275/best-practices-when-engaging-millennials-through-s.htmlhttp://www.mediapost.com/publications/article/229832/how-millennials-and-instagram-are-changing-adverti.htmlAdvertising on visual platforms is being touted as the future of marketing. Marketers are increasingly shifting their strategies to visual platforms, and the era of Snapshot Marketing is beginning. But the look and feel of the content on these platforms are also beginning to seep outside of social, and Millennials and Instagram-style imagery are changing the way that advertising looks.Fri, 11 Jul 2014 11:20:03 -0400http://www.mediapost.com/publications/article/229832/how-millennials-and-instagram-are-changing-adverti.htmlhttp://www.mediapost.com/publications/article/228933/branded-tools-a-factor-in-creating-loyalty.htmlMillennials are growing up. In my last Engage: GenY contribution, I highlighted the media's tendency to overlook the fact that many older Millennials are already far along in the "game of life," if you will. It goes without saying that the way this generation pursues life's steps is different from that of Boomers and Generation X. Technology has obviously played a huge role in the lives of Millennials and will continue to do so. Because of this, brands should focus on ways in which they can incorporate this technology into their everyday lives.Fri, 27 Jun 2014 09:31:02 -0400http://www.mediapost.com/publications/article/228933/branded-tools-a-factor-in-creating-loyalty.htmlhttp://www.mediapost.com/publications/article/228439/instagram-and-tumblr-getting-visual-with-the-mill.htmlWe are visual creatures. Images convey information to us more quickly - and often more emotively and powerfully - than text or speech. So it makes sense that, in a world full of more content than we can possibly absorb, images and video are the go-to format for connecting with Millennials (a/k/a Gen Y).Fri, 20 Jun 2014 11:00:03 -0400http://www.mediapost.com/publications/article/228439/instagram-and-tumblr-getting-visual-with-the-mill.htmlhttp://www.mediapost.com/publications/article/227921/snapshot-marketing-the-next-essential-social-medi.htmlWhen social media became a marketing must, Facebook ruled the roost, but even before the outrage over their diminished organic reach began, the conviction that advertising on the platform was effectively reaching Millennials was waning. Meanwhile, Twitter allows for unprecedented real-time personal interactions between consumers and brands, but the network is difficult to get right, and some brands are still trying to figure out how to master something as essential as hashtags. While social media marketing is more essential than ever, it can be unclear to many how best to participate and just where they should be. So what's next? In the last few months visual social sharing platforms have begun to introduce native advertising into their communities, and for the first time visual marketing, using a series of snapshots to tell a brand story, is becoming an option. The next iteration of social marketing puts brand messages into a snapshot, communicating to young consumers in the way many of them prefer-with little to no text at all.Fri, 13 Jun 2014 09:46:03 -0400http://www.mediapost.com/publications/article/227921/snapshot-marketing-the-next-essential-social-medi.htmlhttp://www.mediapost.com/publications/article/226904/why-are-millennial-working-moms-so-happy.htmlEven under the best circumstances, finding equilibrium in work-life balance can be challenging for most working parents. Since the oldest Millennials started entering the workforce more than a decade ago, they have collectively made it clear to their employers that they value vacation and time for themselves over most other job perks. Indeed, compared to more aggressively career-minded Generation X or Baby Boomer workers, Millennial workers are the least likely to say that work should play "a very central part" in one's life.Fri, 30 May 2014 09:45:02 -0400http://www.mediapost.com/publications/article/226904/why-are-millennial-working-moms-so-happy.htmlhttp://www.mediapost.com/publications/article/226440/4-habits-to-pay-close-attention-to-when-marketing.htmlHispanic Millennials are the single most important consumer group per capita in the U.S.Thu, 22 May 2014 11:00:03 -0400http://www.mediapost.com/publications/article/226440/4-habits-to-pay-close-attention-to-when-marketing.htmlhttp://www.mediapost.com/publications/article/225605/want-to-score-big-with-your-world-cup-marketing-t.htmlDid you know 3.2 billion people watched the last World Cup and 715 million watched the Finals alone? Compare that to the 108 million people who watched this year's highly anticipated Super Bowl.Mon, 12 May 2014 12:34:03 -0400http://www.mediapost.com/publications/article/225605/want-to-score-big-with-your-world-cup-marketing-t.htmlhttp://www.mediapost.com/publications/article/225474/brick-and-mortar-fights-back.htmlIt's a tough time for brick and mortar retailers. It's no secret that Millennials are increasingly skipping trips to the store to make their purchases online, and now some retailers are fighting back with innovative in-person experiences.Fri, 09 May 2014 10:21:02 -0400http://www.mediapost.com/publications/article/225474/brick-and-mortar-fights-back.htmlhttp://www.mediapost.com/publications/article/224939/marketers-cannot-forget-about-older-millennials-in.htmlThe overall public image of Millennials consists of young, self-important 20-somethings with poor work ethic and a mobile device in hand at all times. Anyone who has conducted thorough research about the group knows that this is simply not true and nothing more than a misguided generalization - and that misguidedness includes describing Millennials as "young."Fri, 02 May 2014 10:22:02 -0400http://www.mediapost.com/publications/article/224939/marketers-cannot-forget-about-older-millennials-in.htmlhttp://www.mediapost.com/publications/article/224329/trends-in-emerging-technology-how-they-influence.htmlWhen it comes to the attention-fleeting Millennial demographic, we are seeing more and more emerging technologies designed to appeal to this age group in attempt to gain mainstream popularity. As a result, many early adopters are comprised of Millennials looking to get their hands on the latest and greatest new devices. At the same time, it's still too early to tell how and if these emerging technologies will actually change the future of the consumer landscape, like MP3 players and iPods transformed the music industry.Fri, 25 Apr 2014 10:19:00 -0400http://www.mediapost.com/publications/article/224329/trends-in-emerging-technology-how-they-influence.htmlhttp://www.mediapost.com/publications/article/224043/a-unique-angle-on-the-emerging-adult.htmlFor years now, I've considered myself an expert on Millennial behavior. As an employer, I've hired and managed them. As a parent, I've raised two of them. As a communications consultant, I've counseled clients on how to talk to them. But, it wasn't until I recently became an adjunct professor that I began to comprehend and appreciate their struggles on the road to adulthood.Mon, 21 Apr 2014 12:00:05 -0400http://www.mediapost.com/publications/article/224043/a-unique-angle-on-the-emerging-adult.htmlhttp://www.mediapost.com/publications/article/223905/media-viewing-habits-of-the-soon-to-be-rich-and-fa.htmlMembers of Gen Y grew up with the Internet and mobile phones as a given. They see continuous connectivity as their right - there for them any place, anytime. Their media viewing habits are no different: They expect access to content whenever they want it, delivered to any screen they choose.Fri, 18 Apr 2014 10:00:03 -0400http://www.mediapost.com/publications/article/223905/media-viewing-habits-of-the-soon-to-be-rich-and-fa.htmlhttp://www.mediapost.com/publications/article/223039/youredoingitwrong-how-to-hashtag-the-right-way.htmlIt feels like you can't watch a commercial this year without seeing a hashtag splashed across the screen at the end of the ad. Hashtags are everywhere, being referenced in ads making fun of Millennials and being thrown out by nearly every brand with a campaign, whether or not it makes much sense. Hashtags are meant to create and foster conversations, and unite people in a joint, sometimes fun, sometimes meaningful, digital experience. But most brand hashtags aren't cutting it.Fri, 11 Apr 2014 09:46:02 -0400http://www.mediapost.com/publications/article/223039/youredoingitwrong-how-to-hashtag-the-right-way.htmlhttp://www.mediapost.com/publications/article/223118/generation-hide-and-seek-why-millennials-cant-be.htmlMillennials. Always connected, yet so elusive. Each spends an average of nearly 18 hours per day on media, according to a recent study by Crowdtap. By 2018, Oracle predicts that their annual spending power will eclipse Boomers at $3.39 trillion. Naturally, marketers are concentrating an increasing portion of their ad budget trying to reach them.Mon, 07 Apr 2014 11:30:02 -0400http://www.mediapost.com/publications/article/223118/generation-hide-and-seek-why-millennials-cant-be.html