MediaPost.com: email

Dot Dot Dot... DASH DASH DASH... Dot Dot Dot

Sun, 23 Aug 2026 11:36:30 -0400

This email is how one knowledgeable source sums up one of the weirdest -- and most ironic -- of multiple "enhancements" Nielsen unveiled late last week for measuring the new TV season.

Email Market Square: Reaching Prospects At The Local Level

Fri, 21 Aug 2026 13:38:43 -0400

Digital Agency in a Box offers a new email feature, ImpactFactory says.

Brand Partnerships Need Data, Not Two Logos Awkwardly Sharing A Tote Bag

Fri, 21 Aug 2026 11:00:00 -0400

Partnership planning should test audience overlap, incremental reach, reputation and future value before anybody announces a collaboration between a mayonnaise brand and a luxury sneaker.

Pixel Green Light: They Can Be Used With Consent In The EU

Thu, 20 Aug 2026 15:57:28 -0400

France implements guidance on how to use pixels and what permissions are needed.

Google Updates Discovery, This Time It's Even More Personal

Thu, 20 Aug 2026 12:00:00 -0400

It just accelerated how users -- as well as publishers -- personalize their journeys across search, discovery and news in ways that could impact consumers and marketers alike.

Email Shibboleths: The Old Rules No Longer Work

Wed, 19 Aug 2026 14:49:19 -0400

Email senders can use big images, contrary to popular belief, Flodesk reports.

What Google's Purchase Of Spirit Airlines Data Means For Advertisers

Wed, 19 Aug 2026 07:43:33 -0400

Consumer data has become more than a record of historical transactions. It has become a tool for shaping future behavior.

AI On The Double: Claude Joins ChatGPT As Part Of Email Toolkit

Tue, 18 Aug 2026 15:30:03 -0400

Omnisend integration allows users to create campaigns and analyze results within Claude and ChatGPT, firm says.

AI In The C Suite: Firms Say Errors Have Reached Their Boards, Audiences

Mon, 17 Aug 2026 14:12:54 -0400

Many companies see AI misinformation as a top external threat, Workiva and Ascend2 report.

Inflation Sends Parents Bargain Hunting As AI Joins Back-To-School Scramble

Mon, 17 Aug 2026 12:43:25 -0400

Consumers aren't looking for lofty brand declarations while calculating whether one child can wear another's sneakers. They want value, discounts and convenient ways to obtain the correct supplies.

Advertisers Launch Early Holiday Campaigns

Mon, 17 Aug 2026 08:00:00 -0400

Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.

Content Live: B2B Marketers Are Investing More In Video

Fri, 14 Aug 2026 13:56:54 -0400

Personalized, offer-based subject lines still work best, Soppro reports.

With Major Rebranding, Jif Conquers New Occasions

Fri, 14 Aug 2026 10:00:12 -0400

J.M. Smucker hopes a new look and updated strategy will expand peanut butter's territory in a protein-mad world.

Pipeline Ahead: Firms Partner To Bring AI Tool To Email Marketing

Thu, 13 Aug 2026 16:30:06 -0400

Clari+Salesloft is working with allGood to convert high-intent leads into pipeline.

The Inflation Hoax: Consumers Think It's An 'Excuse' For Raising Prices

Wed, 12 Aug 2026 16:28:04 -0400

Over half of consumers have stopped buying from once-favorite brands because of higher prices and "shrinkflation," Omnisend reports.

Thanks To Stepped-Up Spending, Heinz Is 'Winning Big'

Tue, 11 Aug 2026 17:13:39 -0400

While overall sales are still declining, Kraft Heinz says bigger ad budgets have made the brand the best performer in the company's portfolio.

Copywriting On The Cheap: AI Does As Well Or Better Than Human Email Writers

Tue, 11 Aug 2026 14:48:55 -0400

Email copywriters may be headed to the trash heap of history if you believe a study by the University of Chicago's Booth School of Business.

Is There A Doctor In The House? The Big Challenge Of Reaching MDs By Email

Mon, 10 Aug 2026 16:05:56 -0400

B2B email lists decay by around 22.5% a year as people change jobs and email addresses. But the churn is worse for physician lists: Doctors regularly change hospitals, complete residencies, and move between systems.

Then there’s the problem of fragmentation: Pharmaceutical firms often have to use several systems to send effective emails.

IInfotanks claims to have a solution. The AI-powered company has an email physician list with more than 1.5 million contacts worldwide, and 900,000 in the U.S.. And this list is cross-checked against the National Provider Identifier (NPI) registry.

Founded in 2016, the firm also supports product marketing, search visibility, lead generation and full-funnel campaigns.

The goal is to help healthcare marketers “run the whole approach in one place instead of stitching together five vendors and hoping they align,” says Harjyot Singh Isser, founder and CEO of IInfotanks.

Healthcare marketers typically buy data from one vendor, run their email through another, and and go to yet another to manage search and content. They treat each channel as a separate project.

“Selling data is the easy part,” Singh notes. “The hard part is everything that has to work around it. A verified physician database only pays off when the email, the content, the search visibility, and the targeting all move together.”

This is important because healthcare and pharma marketers in the U.S. expect to spend $26.15 billion on advertising in 2026, a 5.6% increase over the prior year, according to eMarketer. How else can they get their medications prescribed?

The email spend is presumably lower. But email is one of only a few physician touchpoints that a brand fully owns, IInfotanks argues.

And it works well if the data have to be accurate

The IInfotanks email list portfolio includes specialties ranging from cardiology and oncology to surgery and general practice.

Bad Robots!

Mon, 10 Aug 2026 10:42:32 -0400

The robots are not going away. So perhaps it is time to make them pay admission.

Sound Travels: Consumers Often End Up On YouTube When Trying To Hear Email Videos

Fri, 07 Aug 2026 14:09:24 -0400

Playable offers a new way to provide sound-enabled videos without customers leaving an email.

Email Displacement: The Channel Most Vulnerable To AI Job Loss

Thu, 06 Aug 2026 13:17:07 -0400

The reason for this threat: Email is a rules-based, repetitive discipline, the American Marketing Association reports.

Data Double-Check: How To Verify Email Addresses And Phone Numbers

Wed, 05 Aug 2026 13:18:30 -0400

New abilities are offered by DataGroomr via its platform on Salesforce AgentExchange.

Data Bureaucrats: B2B Sales Teams Spend More Time On Manual Chores Than Selling

Tue, 04 Aug 2026 13:51:22 -0400

This fact leads to sales professionals working longer hours, especially for Gen Z employees, Pipedrive reports.

BNPL Groundswell: Consumers Turn To It Due To Cost Of Living

Mon, 03 Aug 2026 14:31:22 -0400

Millennials are now the biggest users of BNPL, replacing Gen Z, PartnerCentric reports.

The Cost Of Doing Business: Costco Settles Misleading Email Case For $14M

Fri, 31 Jul 2026 05:59:06 -0400

Costco has settled the case to eliminate the nuisance. It allegedly implied false urgency in its subject lines.