MediaPost.com: emailhttps://www.mediapost.com/publications/email/content/emailen-usMon, 12 Oct 2026 16:33:20 -0400Star Power: How Influencers Are Helping B2B Brands Build Engagement, ROIhttps://www.mediapost.com/publications/article/418681/Almost all B2B firms with influencer programs call them effective, TopRank Marketing and Ascend2 report.Mon, 12 Oct 2026 16:33:20 -0400https://www.mediapost.com/publications/article/418681/Candy-Flavored Chicken? Wingstop Teams Up With Sour Patch Kidshttps://www.mediapost.com/publications/article/418679/The brand crossover features a new Sour Then Sweet Redberry glaze, which is then topped with an actual Sour Patch Kids Bitz.Mon, 12 Oct 2026 16:14:18 -0400https://www.mediapost.com/publications/article/418679/Porsche Muddled The Backseat Marketing Messagehttps://www.mediapost.com/publications/article/418655/Connecting performance advertising or marketing to performance cars may be a conceptual metaphor, but they share some of the same measurable results including optimization and direct links between input and output.Mon, 12 Oct 2026 08:00:00 -0400https://www.mediapost.com/publications/article/418655/Systems Central: Pulling Together All The Elements In An Email Operationhttps://www.mediapost.com/publications/article/418638/Plus: Nike email subject line case proceeds in the state of Washington.Fri, 09 Oct 2026 13:50:13 -0400https://www.mediapost.com/publications/article/418638/Google Pilots In-Store Retail Attribution From Click To Wallethttps://www.mediapost.com/publications/article/418625/Google has tied its in-store coupon project to Google Ads, brings consumers searching for specific products to checkout.Fri, 09 Oct 2026 10:36:34 -0400https://www.mediapost.com/publications/article/418625/Holiday Tightrope: Consumers Will Spend, But With Inflation In Mindhttps://www.mediapost.com/publications/article/418610/Shoppers are in a cautious mood this year, ISCS and Adtaxi find in separate surveys.Thu, 08 Oct 2026 16:55:07 -0400https://www.mediapost.com/publications/article/418610/Curtain Call: Appeals Court Could Toss Email Subject Line Lawsuithttps://www.mediapost.com/publications/article/418573/Case against Penney depends on a ruling by the Ninth Circuit.Wed, 07 Oct 2026 16:14:38 -0400https://www.mediapost.com/publications/article/418573/Mind Your Manners -- Even With Machineshttps://www.mediapost.com/publications/article/418572/If you spend eight hours a day being curt with an assistant that happens to be software, how long before you start talking that way to your human assistant?Wed, 07 Oct 2026 14:47:42 -0400https://www.mediapost.com/publications/article/418572/AI Reads The Room: Personalizing Emails At Scale For Enterprise Brandshttps://www.mediapost.com/publications/article/418544/Stensul offers a new AI tool. But a survey from Ping Identity shows consumers are still nervous about AI.Tue, 06 Oct 2026 16:20:46 -0400https://www.mediapost.com/publications/article/418544/Sniffing Clicks: Detecting Email Activity Generated by Non-Humanshttps://www.mediapost.com/publications/article/418512/Security scanners click on links, but they are not real engagement, Breaker says.Mon, 05 Oct 2026 16:10:43 -0400https://www.mediapost.com/publications/article/418512/Crufts Unleashes Tommy To Create 2027 Brand Campaignhttps://www.mediapost.com/publications/article/418462/A new platform is intended to enlarge the famed show's appeal among younger dog lovers.Mon, 05 Oct 2026 11:00:00 -0400https://www.mediapost.com/publications/article/418462/AI Micromanager: Can SMB Emails Be Designed Without Templates?https://www.mediapost.com/publications/article/418469/A new tool, the first of an autonomous ad platform, is now in beta, Follow Inc. saysFri, 02 Oct 2026 15:46:09 -0400https://www.mediapost.com/publications/article/418469/Judge Tosses Suit Against Meta Over Data Collection From DMVhttps://www.mediapost.com/publications/article/418471/Meta has defeated claims that it wrongly obtained personal information from the California DMV -- including users' first names, email addresses, and the identities of people who applied for disabled placards.Fri, 02 Oct 2026 15:23:36 -0400https://www.mediapost.com/publications/article/418471/Clicks Are Dying, And Measurement Needs to Catch Uphttps://www.mediapost.com/publications/article/418464/Clicks were never the real problem. It was the expectation that a single, nuanced metric could do all the heavy lifting.Fri, 02 Oct 2026 11:53:15 -0400https://www.mediapost.com/publications/article/418464/B2B CMOs Should Be Chief Connecting Officershttps://www.mediapost.com/publications/article/418442/The most successful B2B marketing shows up in the gaps among sales, product and partners widening as AI democratizes information.Thu, 01 Oct 2026 16:34:06 -0400https://www.mediapost.com/publications/article/418442/Edgy Retail Networks: What Advertisers Want As They Increase Their Spendhttps://www.mediapost.com/publications/article/418438/Email is the most common activation channel, GrowthLoop and Ascend2 report.Thu, 01 Oct 2026 16:15:59 -0400https://www.mediapost.com/publications/article/418438/Reddit Ending Data-Scraping, Will Keep Existing Agreementshttps://www.mediapost.com/publications/article/418430/Reddit plans to retire RSS feeds in November and phase out its legacy public data API, ending access in March 2027.Thu, 01 Oct 2026 11:05:37 -0400https://www.mediapost.com/publications/article/418430/Holiday Glut: Shoppers Are Overwhelmed With Commercial Emailshttps://www.mediapost.com/publications/article/418411/Almost half of all consumers say they get more email during the holiday season, Validity reports.Wed, 30 Sep 2026 16:19:51 -0400https://www.mediapost.com/publications/article/418411/Hidden Sender: Firm Offers Short-Term ID For Temporary Text Messageshttps://www.mediapost.com/publications/article/418383/For $3, a user can create a separate identity without submitting an email address or phone number, Z-Text says.Tue, 29 Sep 2026 16:14:56 -0400https://www.mediapost.com/publications/article/418383/Cloudy Skies At Club Med: Brand Is Sued For Alleged False Subject Lineshttps://www.mediapost.com/publications/article/418348/Yet another class action suit is filed against brands in Washington.Mon, 28 Sep 2026 15:30:02 -0400https://www.mediapost.com/publications/article/418348/Corralling Email: Senders Have Too Many Platforms To Deal Withhttps://www.mediapost.com/publications/article/418298/A new tool from EasyDMARC is designed to help brands unify their email infrastructure.Fri, 25 Sep 2026 12:20:42 -0400https://www.mediapost.com/publications/article/418298/Four Faces Of Email: Yahoo IDs Personas Based On Inbox Managementhttps://www.mediapost.com/publications/article/418274/Some people are fussy about their inboxes, while others don't care much, Yahoo reports.Thu, 24 Sep 2026 14:54:21 -0400https://www.mediapost.com/publications/article/418274/BIMI On Board: Avoiding The Hurdles To Showing Your Logo In The Inboxhttps://www.mediapost.com/publications/article/418222/Red Sift launches tool for filing a Verified Mark Certificate.Wed, 23 Sep 2026 14:52:36 -0400https://www.mediapost.com/publications/article/418222/Made-To-Measure Emails: B2B Teams Need Personalized Messages Based On Behaviorhttps://www.mediapost.com/publications/article/418195/Marketers can create individual email outreach paths based on engagement, using Nutshell's new tool, the CRM company says.Tue, 22 Sep 2026 16:19:51 -0400https://www.mediapost.com/publications/article/418195/Boosting Brand Visibility in AI Search with Smarter Email Marketinghttps://www.mediapost.com/publications/article/418100/NP Digital's AVP of Operations, Earned Media writes, "AI search is reshaping the brand visibility playbook. As consumers' inboxes become a factor in brand visibility, email marketing programs become more important."Tue, 22 Sep 2026 14:00:10 -0400https://www.mediapost.com/publications/article/418100/