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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost | Email Insider</title><link>https://www.mediapost.com/</link><description>None</description><atom:link href="https://www.mediapost.com/publications/feeds/articles/email-insider/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Thu, 02 Apr 2026 23:10:20 -0400</lastBuildDate><item><title>&amp;#39;Hide My Email&amp;#39; Proviso: Apple Data Is Not Really Hidden From Law Enforcement</title><link>https://www.mediapost.com/publications/article/414060/hide-my-email-proviso-apple-data-is-not-really.html</link><description>Apple shared data on two iCloud+ users with federal law enforcement agencies, "TechCrunch" alleges.</description><pubDate>Thu, 02 Apr 2026 23:10:20 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414060/hide-my-email-proviso-apple-data-is-not-really.html</guid></item><item><title>Leaning On Reviews: Consumers Trust Them More, But Have Reason To Be Wary</title><link>https://www.mediapost.com/publications/article/414036/leaning-on-reviews-consumers-trust-them-more-but.html</link><description>Most have lingering concerns over AI, but almost half use it for product research, Omnisend reports.</description><pubDate>Thu, 02 Apr 2026 14:05:38 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414036/leaning-on-reviews-consumers-trust-them-more-but.html</guid></item><item><title>The Name Game: Gmail Rolls Out Ability For Users To Change Account Handles</title><link>https://www.mediapost.com/publications/article/414012/the-name-game-gmail-rolls-out-ability-for-users-t.html</link><description>Gmail members can now add new user names to sign into Google services and receive emails.</description><pubDate>Wed, 01 Apr 2026 15:34:59 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414012/the-name-game-gmail-rolls-out-ability-for-users-t.html</guid></item><item><title>Text Reflex: Gen Z, Millennials Opt In For Messages, But Want Limits</title><link>https://www.mediapost.com/publications/article/413980/text-reflex-gen-z-millennials-opt-in-for-message.html</link><description>A full 90% want to be texted only once per week, SimpleTexting reports.</description><pubDate>Tue, 31 Mar 2026 14:02:10 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413980/text-reflex-gen-z-millennials-opt-in-for-message.html</guid></item><item><title>Email Reprieve: State Of Washington Softens Subject Line Law</title><link>https://www.mediapost.com/publications/article/413946/email-reprieve-state-of-washington-softens-subjec.html</link><description>The penalty for violations in consumer lawsuits has been reduced by 80%.</description><pubDate>Mon, 30 Mar 2026 15:39:43 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413946/email-reprieve-state-of-washington-softens-subjec.html</guid></item><item><title>Catch Of The Day: Security Firm Fights Email Phishing With Email</title><link>https://www.mediapost.com/publications/article/413889/catch-of-the-day-security-firm-fights-email-phish.html</link><description>Ironscales launches a newsletter called Attack of The Day that will explore a phishing attack in depth with each issue.</description><pubDate>Thu, 26 Mar 2026 17:51:23 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413889/catch-of-the-day-security-firm-fights-email-phish.html</guid></item><item><title>Taming The Beast: Firms Partner To Provide Versioned Emails At Scale</title><link>https://www.mediapost.com/publications/article/413874/taming-the-beast-firms-partner-to-provide-version.html</link><description>ContinuumGlobal and Inbox Monster integrate their tools to also offer validation of their emails.</description><pubDate>Thu, 26 Mar 2026 15:35:15 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413874/taming-the-beast-firms-partner-to-provide-version.html</guid></item><item><title>Tightening Up The Inbox: Email Volume Declined In 2025, And That&amp;#39;s A Good Thing</title><link>https://www.mediapost.com/publications/article/413846/tightening-up-the-inbox-email-volume-declined-in.html</link><description>The falloff was largely due to new rules imposed by Gmail, Yahoo and Microsoft, Validity reports.</description><pubDate>Wed, 25 Mar 2026 16:29:51 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413846/tightening-up-the-inbox-email-volume-declined-in.html</guid></item><item><title>BNPL Heyday: Usage Is Rising In &amp;#39;Challenging Economic Landscape&amp;#39;</title><link>https://www.mediapost.com/publications/article/413809/bnpl-heyday-usage-is-rising-in-challenging-econo.html</link><description>Almost half of shoppers buy now, pay later every week, and many do so several times  a week, Fullstory reports.</description><pubDate>Tue, 24 Mar 2026 16:40:25 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413809/bnpl-heyday-usage-is-rising-in-challenging-econo.html</guid></item><item><title>B2B Potholes: Email Approaches That Drive Customers Away</title><link>https://www.mediapost.com/publications/article/413751/b2b-potholes-email-approaches-that-drive-customer.html</link><description>It's easy to turn potential clients off with emails that are arrogant -- or conversely, too understanding, Sapro reports.</description><pubDate>Mon, 23 Mar 2026 16:33:48 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413751/b2b-potholes-email-approaches-that-drive-customer.html</guid></item><item><title>Wagering Mania: Does Email Marketing Drive Gambling Addiction?</title><link>https://www.mediapost.com/publications/article/413656/wagering-mania-does-email-marketing-drive-gamblin.html</link><description>Study shows that people who opt out of marketing place significantly fewer bets.</description><pubDate>Fri, 20 Mar 2026 16:37:05 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413656/wagering-mania-does-email-marketing-drive-gamblin.html</guid></item><item><title>AI Scoresheet: System Is Designed To Track Metrics (And Those Of Competitors)</title><link>https://www.mediapost.com/publications/article/413620/ai-scoresheet-system-is-designed-to-track-metrics.html</link><description>ActiveCampaign says its Active Intelligence platform flags issues and delivers next-best actions without manual intervention.</description><pubDate>Thu, 19 Mar 2026 15:26:27 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413620/ai-scoresheet-system-is-designed-to-track-metrics.html</guid></item><item><title>AI In The Cart:  Most Online Buyers Trust It For Checking Out</title><link>https://www.mediapost.com/publications/article/413588/ai-in-the-cart-most-online-buyers-trust-it-for-c.html</link><description>Consumers are also willing to share data for better product suggestions, but don't use AI to tailor pricing, Omnisend warns.</description><pubDate>Wed, 18 Mar 2026 15:46:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413588/ai-in-the-cart-most-online-buyers-trust-it-for-c.html</guid></item><item><title>Change At The Top: Adam Stambleck Named CEO Of Movable Ink</title><link>https://www.mediapost.com/publications/article/413551/change-at-the-top-adam-stambleck-named-ceo-of-mov.html</link><description>Stambleck replaces founder Vivek Sharma, who will assume the role of executive chairman at the technology company.</description><pubDate>Tue, 17 Mar 2026 13:42:02 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413551/change-at-the-top-adam-stambleck-named-ceo-of-mov.html</guid></item><item><title>Email Fusion: Linking To Other Digital Channels</title><link>https://www.mediapost.com/publications/article/413513/email-fusion-linking-to-other-digital-channels.html</link><description>Enhanced email software provides multichannel automation capabilities, Upland Software says.</description><pubDate>Mon, 16 Mar 2026 15:02:33 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413513/email-fusion-linking-to-other-digital-channels.html</guid></item><item><title>Text Tide: Consumers Prefer SMS Over Email For Mobile Interactions</title><link>https://www.mediapost.com/publications/article/413477/text-tide-consumers-prefer-sms-over-email-for-mob.html</link><description>Consumers are more likely to redeem digital wallet offers via text, Vibes reports.</description><pubDate>Fri, 13 Mar 2026 13:45:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413477/text-tide-consumers-prefer-sms-over-email-for-mob.html</guid></item><item><title>Tending To Trends: The 4 Big Hurdles Facing Email Marketers</title><link>https://www.mediapost.com/publications/article/413443/tending-to-trends-the-4-big-hurdles-facing-email.html</link><description>Trust and compliances top the list of challenges this year, Clean Email reports.</description><pubDate>Thu, 12 Mar 2026 15:10:47 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413443/tending-to-trends-the-4-big-hurdles-facing-email.html</guid></item><item><title>The B2B Email Gauntlet: How To Keep Your Messages Out Of Spam Folders</title><link>https://www.mediapost.com/publications/article/413417/the-b2b-email-gauntlet-how-to-keep-your-messages.html</link><description>It's no longer safe to "spray and pray." Email lists must be carefully targeted and purged of inactive names.</description><pubDate>Wed, 11 Mar 2026 16:27:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413417/the-b2b-email-gauntlet-how-to-keep-your-messages.html</guid></item><item><title>The Lead Lady Email Marketing Services Debuts To Serve Health Brands</title><link>https://www.mediapost.com/publications/article/413368/the-lead-lady-email-marketing-services-debuts-to-s.html</link><description>Owners and executives in this area often lack the time to focus on effective email marketing.</description><pubDate>Tue, 10 Mar 2026 12:24:57 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413368/the-lead-lady-email-marketing-services-debuts-to-s.html</guid></item><item><title>The Freebie Catch: Class Action Suit Claims Undisclosed Terms</title><link>https://www.mediapost.com/publications/article/413343/the-freebie-catch-class-action-suit-claims-undisc.html</link><description>Kylie Cosmetics allegedly offered "free" gifts without disclosing minimum purchase requirements.</description><pubDate>Mon, 09 Mar 2026 16:42:37 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413343/the-freebie-catch-class-action-suit-claims-undisc.html</guid></item><item><title>The Big 10: Sorting Through The Top Email Categories</title><link>https://www.mediapost.com/publications/article/413316/the-big-10-sorting-through-the-top-email-categori.html</link><description>Two types of email account for less than 30% of received mail, Hostinger reports.</description><pubDate>Fri, 06 Mar 2026 18:35:57 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413316/the-big-10-sorting-through-the-top-email-categori.html</guid></item><item><title>Love To Hate Email: Consumers Like It, But Find It Annoying</title><link>https://www.mediapost.com/publications/article/413281/love-to-hate-email-consumers-like-it-but-find-it.html</link><description>Only 11% of consumers have absolutely no unread marketing emails, Optimove reports.</description><pubDate>Thu, 05 Mar 2026 16:27:40 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413281/love-to-hate-email-consumers-like-it-but-find-it.html</guid></item><item><title>Email Oneness: Hyper Targeting Versus Mass Appeal</title><link>https://www.mediapost.com/publications/article/413247/email-oneness-hyper-targeting-versus-mass-appeal.html</link><description>Breaker debuts B2B tool designed to drive precision engagement.</description><pubDate>Wed, 04 Mar 2026 16:40:46 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413247/email-oneness-hyper-targeting-versus-mass-appeal.html</guid></item><item><title>DMARC Dud: Brands Are Skipping Full Enforcement</title><link>https://www.mediapost.com/publications/article/413210/dmarc-dud-brands-are-skipping-full-enforcement.html</link><description>Companies are doing only what Google and Microsoft insist they do, Valimail reports.</description><pubDate>Tue, 03 Mar 2026 16:39:44 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413210/dmarc-dud-brands-are-skipping-full-enforcement.html</guid></item><item><title>AI Product Shapers: Development Budgets, ROI Pressures Are Rising</title><link>https://www.mediapost.com/publications/article/413180/ai-product-shapers-development-budgets-roi-press.html</link><description>The biggest single challenge in AI product creation is compliance, Modus Create and Ascend2 report.</description><pubDate>Mon, 02 Mar 2026 16:53:15 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413180/ai-product-shapers-development-budgets-roi-press.html</guid></item><item><title>Mother&amp;#39;s Day Memos: Reminding Gift-Givers</title><link>https://www.mediapost.com/publications/article/413132/mothers-day-memos-reminding-gift-givers.html</link><description>Tips from Brevo on how to balance helpful and purely promotional messaging.</description><pubDate>Fri, 27 Feb 2026 14:50:07 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413132/mothers-day-memos-reminding-gift-givers.html</guid></item><item><title>The Unsubscribe Merry-Go-Round: Email Pundit Says There Should Be More Sensitivity</title><link>https://www.mediapost.com/publications/article/413104/the-unsubscribe-merry-go-round-email-pundit-says.html</link><description>Ryan Phelan faced issues when trying to delete his late father's and uncle's inboxes.</description><pubDate>Thu, 26 Feb 2026 14:42:16 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413104/the-unsubscribe-merry-go-round-email-pundit-says.html</guid></item><item><title>Bird&amp;#39;s-Eye View Of AI: Marketers And Consumers Disagree On How It&amp;#39;s Doing</title><link>https://www.mediapost.com/publications/article/413079/birds-eye-view-of-ai-marketers-and-consumers-dis.html</link><description>Many consumers feel brands are not predicting their needs and wants, Braze reports.</description><pubDate>Wed, 25 Feb 2026 16:41:05 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413079/birds-eye-view-of-ai-marketers-and-consumers-dis.html</guid></item><item><title>Sales And Marketing By Design: The Two Sides Are Mostly Aligned At SMBs</title><link>https://www.mediapost.com/publications/article/413038/sales-and-marketing-by-design-the-two-sides-are-m.html</link><description>"Today, just over half of GTM professionals (56%) describe their organizations as highly aligned, operating as a unified system with shared goals and shared data," according to The Anatomy of Aligned
GTM Teams, a study by Unbounce and Ascend2.</description><pubDate>Tue, 24 Feb 2026 15:00:43 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413038/sales-and-marketing-by-design-the-two-sides-are-m.html</guid></item><item><title>The AI Derby: Generative AI Is Moving More Quickly Than Agentic</title><link>https://www.mediapost.com/publications/article/413005/the-ai-derby-generative-ai-is-moving-more-quickly.html</link><description>Agentic AI suffers from organizational assumptions that do not match reality, Adobe reports.</description><pubDate>Mon, 23 Feb 2026 15:28:12 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413005/the-ai-derby-generative-ai-is-moving-more-quickly.html</guid></item></channel></rss>