MediaPost | Email Insiderhttps://www.mediapost.com/Noneen-usMon, 12 Oct 2026 16:33:20 -0400Star Power: How Influencers Are Helping B2B Brands Build Engagement, ROIhttps://www.mediapost.com/publications/article/418681/star-power-how-influencers-are-helping-b2b-brands.htmlAlmost all B2B firms with influencer programs call them effective, TopRank Marketing and Ascend2 report.Mon, 12 Oct 2026 16:33:20 -0400https://www.mediapost.com/publications/article/418681/star-power-how-influencers-are-helping-b2b-brands.htmlSystems Central: Pulling Together All The Elements In An Email Operationhttps://www.mediapost.com/publications/article/418638/systems-central-pulling-together-all-the-elements.htmlPlus: Nike email subject line case proceeds in the state of Washington.Fri, 09 Oct 2026 13:50:13 -0400https://www.mediapost.com/publications/article/418638/systems-central-pulling-together-all-the-elements.htmlHoliday Tightrope: Consumers Will Spend, But With Inflation In Mindhttps://www.mediapost.com/publications/article/418610/holiday-tightrope-consumers-will-spend-but-with.htmlShoppers are in a cautious mood this year, ISCS and Adtaxi find in separate surveys.Thu, 08 Oct 2026 16:55:07 -0400https://www.mediapost.com/publications/article/418610/holiday-tightrope-consumers-will-spend-but-with.htmlCurtain Call: Appeals Court Could Toss Email Subject Line Lawsuithttps://www.mediapost.com/publications/article/418573/curtain-call-appeals-court-could-toss-email-subje.htmlCase against Penney depends on a ruling by the Ninth Circuit.Wed, 07 Oct 2026 16:14:38 -0400https://www.mediapost.com/publications/article/418573/curtain-call-appeals-court-could-toss-email-subje.htmlAI Reads The Room: Personalizing Emails At Scale For Enterprise Brandshttps://www.mediapost.com/publications/article/418544/ai-reads-the-room-personalizing-emails-at-scale-f.htmlStensul offers a new AI tool. But a survey from Ping Identity shows consumers are still nervous about AI.Tue, 06 Oct 2026 16:20:46 -0400https://www.mediapost.com/publications/article/418544/ai-reads-the-room-personalizing-emails-at-scale-f.htmlSniffing Clicks: Detecting Email Activity Generated by Non-Humanshttps://www.mediapost.com/publications/article/418512/sniffing-clicks-detecting-email-activity-generate.htmlSecurity scanners click on links, but they are not real engagement, Breaker says.Mon, 05 Oct 2026 16:10:43 -0400https://www.mediapost.com/publications/article/418512/sniffing-clicks-detecting-email-activity-generate.htmlAI Micromanager: Can SMB Emails Be Designed Without Templates?https://www.mediapost.com/publications/article/418469/ai-micromanager-can-smb-emails-be-designed-withou.htmlA new tool, the first of an autonomous ad platform, is now in beta, Follow Inc. saysFri, 02 Oct 2026 15:46:09 -0400https://www.mediapost.com/publications/article/418469/ai-micromanager-can-smb-emails-be-designed-withou.htmlEdgy Retail Networks: What Advertisers Want As They Increase Their Spendhttps://www.mediapost.com/publications/article/418438/edgy-retail-networks-what-advertisers-want-as-the.htmlEmail is the most common activation channel, GrowthLoop and Ascend2 report.Thu, 01 Oct 2026 16:15:59 -0400https://www.mediapost.com/publications/article/418438/edgy-retail-networks-what-advertisers-want-as-the.htmlHoliday Glut: Shoppers Are Overwhelmed With Commercial Emailshttps://www.mediapost.com/publications/article/418411/holiday-glut-shoppers-are-overwhelmed-with-commer.htmlAlmost half of all consumers say they get more email during the holiday season, Validity reports.Wed, 30 Sep 2026 16:19:51 -0400https://www.mediapost.com/publications/article/418411/holiday-glut-shoppers-are-overwhelmed-with-commer.htmlHidden Sender: Firm Offers Short-Term ID For Temporary Text Messageshttps://www.mediapost.com/publications/article/418383/hidden-sender-firm-offers-short-term-id-for-tempo.htmlFor $3, a user can create a separate identity without submitting an email address or phone number, Z-Text says.Tue, 29 Sep 2026 16:14:56 -0400https://www.mediapost.com/publications/article/418383/hidden-sender-firm-offers-short-term-id-for-tempo.htmlCloudy Skies At Club Med: Brand Is Sued For Alleged False Subject Lineshttps://www.mediapost.com/publications/article/418348/cloudy-skies-at-club-med-brand-is-sued-for-allege.htmlYet another class action suit is filed against brands in Washington.Mon, 28 Sep 2026 15:30:02 -0400https://www.mediapost.com/publications/article/418348/cloudy-skies-at-club-med-brand-is-sued-for-allege.htmlCorralling Email: Senders Have Too Many Platforms To Deal Withhttps://www.mediapost.com/publications/article/418298/corralling-email-senders-have-too-many-platforms.htmlA new tool from EasyDMARC is designed to help brands unify their email infrastructure.Fri, 25 Sep 2026 12:20:42 -0400https://www.mediapost.com/publications/article/418298/corralling-email-senders-have-too-many-platforms.htmlFour Faces Of Email: Yahoo IDs Personas Based On Inbox Managementhttps://www.mediapost.com/publications/article/418274/four-faces-of-email-yahoo-ids-personas-based-on-i.htmlSome people are fussy about their inboxes, while others don't care much, Yahoo reports.Thu, 24 Sep 2026 14:54:21 -0400https://www.mediapost.com/publications/article/418274/four-faces-of-email-yahoo-ids-personas-based-on-i.htmlBIMI On Board: Avoiding The Hurdles To Showing Your Logo In The Inboxhttps://www.mediapost.com/publications/article/418222/bimi-on-board-avoiding-the-hurdles-to-showing-you.htmlRed Sift launches tool for filing a Verified Mark Certificate.Wed, 23 Sep 2026 14:52:36 -0400https://www.mediapost.com/publications/article/418222/bimi-on-board-avoiding-the-hurdles-to-showing-you.htmlMade-To-Measure Emails: B2B Teams Need Personalized Messages Based On Behaviorhttps://www.mediapost.com/publications/article/418195/made-to-measure-emails-b2b-teams-need-personalize.htmlMarketers can create individual email outreach paths based on engagement, using Nutshell's new tool, the CRM company says.Tue, 22 Sep 2026 16:19:51 -0400https://www.mediapost.com/publications/article/418195/made-to-measure-emails-b2b-teams-need-personalize.htmlHandy Automation: Sending On-Brand Emails Driven By AIhttps://www.mediapost.com/publications/article/418168/handy-automation-sending-on-brand-emails-driven-b.htmlAgos Labs Technologies adds email marketing component to its NoimosAI platform.Mon, 21 Sep 2026 15:59:27 -0400https://www.mediapost.com/publications/article/418168/handy-automation-sending-on-brand-emails-driven-b.htmlMarketing's Flash Forward: You Have To Be Recommended By AI Engineshttps://www.mediapost.com/publications/article/418124/marketings-flash-forward-you-have-to-be-recommen.htmlForrester argues, "Familiar business models that worked in the past no longer guarantee reliable growth," in its predictions for 2027.Fri, 18 Sep 2026 14:25:03 -0400https://www.mediapost.com/publications/article/418124/marketings-flash-forward-you-have-to-be-recommen.htmlAI Flick Of The Switch: Consumer Behavior Drives Changes In Marketing Spendhttps://www.mediapost.com/publications/article/418089/ai-flick-of-the-switch-consumer-behavior-drives-c.htmlAlmost two-thirds of every new ecommerce dollar will go to AI and cashback apps, Northwestern University's Retail Analytics Council and Minty report.Thu, 17 Sep 2026 16:40:11 -0400https://www.mediapost.com/publications/article/418089/ai-flick-of-the-switch-consumer-behavior-drives-c.htmlBlack Friday Flash Dance: Writing Subject Lines For Sales And Other Email Offershttps://www.mediapost.com/publications/article/418071/black-friday-flash-dance-writing-subject-lines-fo.htmlValidity offers samples of effective email subject lines for flash offers and sales.Wed, 16 Sep 2026 17:37:34 -0400https://www.mediapost.com/publications/article/418071/black-friday-flash-dance-writing-subject-lines-fo.htmlDomain Workout: Apps For Small-Business Startupshttps://www.mediapost.com/publications/article/418015/domain-workout-apps-for-small-business-startups.htmlNetwork Solutions seeks to help SMBs start online companies after they register their domains.Tue, 15 Sep 2026 15:24:21 -0400https://www.mediapost.com/publications/article/418015/domain-workout-apps-for-small-business-startups.htmlBrevo Breach: Email Firm Plugs Up A Short-Lived Security Issuehttps://www.mediapost.com/publications/article/417945/brevo-breach-email-firm-plugs-up-a-short-lived-se.htmlAttacker launched phishing attacks, using the names of client companies.Mon, 14 Sep 2026 14:43:13 -0400https://www.mediapost.com/publications/article/417945/brevo-breach-email-firm-plugs-up-a-short-lived-se.htmlAI Makes A Play: The Milwaukee Bucks, Other Enterprise Brands Are Now Using MCPhttps://www.mediapost.com/publications/article/417829/ai-makes-a-play-the-milwaukee-bucks-other-enterp.htmlAI agents are streamlining the email creation process, Stensul says.Fri, 11 Sep 2026 13:52:57 -0400https://www.mediapost.com/publications/article/417829/ai-makes-a-play-the-milwaukee-bucks-other-enterp.htmlAI For Big And Small: SMBs Can Now Create Emails With Claudehttps://www.mediapost.com/publications/article/417804/ai-for-big-and-small-smbs-can-now-create-emails-w.htmlConstant Contact offers its clients a connector to Anthropic's AI assistant.Thu, 10 Sep 2026 16:28:22 -0400https://www.mediapost.com/publications/article/417804/ai-for-big-and-small-smbs-can-now-create-emails-w.htmlTV, Email Buddy Up: The Two Channels Can Now Be Integratedhttps://www.mediapost.com/publications/article/417762/tv-email-buddy-up-the-two-channels-can-now-be-in.htmlKlaviyo has had an active week, teaming up with MTN Performance TV to marry CTV with email, and running its K:BOS conference.Wed, 09 Sep 2026 15:45:08 -0400https://www.mediapost.com/publications/article/417762/tv-email-buddy-up-the-two-channels-can-now-be-in.htmlOutput Input: Reviewing Emails Before They Are Senthttps://www.mediapost.com/publications/article/417723/output-input-reviewing-emails-before-they-are-sen.htmlThe goal of the new Email Marketing Audit is to "help illuminate blind spots," Listrak says.Tue, 08 Sep 2026 12:46:31 -0400https://www.mediapost.com/publications/article/417723/output-input-reviewing-emails-before-they-are-sen.htmlFeeling The Heat: Validity Starts Blacklist For Fighting Artificial Domain Warminghttps://www.mediapost.com/publications/article/417701/feeling-the-heat-validity-starts-blacklist-for-fi.htmlValidity's new Heatwave helps brands identify and fight unethical behavior, the firm says.Fri, 04 Sep 2026 15:21:14 -0400https://www.mediapost.com/publications/article/417701/feeling-the-heat-validity-starts-blacklist-for-fi.htmlSoftware At Your Fingertips: Sellers Are Moving To Self-Servehttps://www.mediapost.com/publications/article/417664/software-at-your-fingertips-sellers-are-moving-to.htmlBut digital self-service is not yet the top buying/selling mechanism, Cleverbridge and Ascend2 report.Thu, 03 Sep 2026 14:41:00 -0400https://www.mediapost.com/publications/article/417664/software-at-your-fingertips-sellers-are-moving-to.htmlFadeaway Emails: A Way Of Identifying Temporary Addresseshttps://www.mediapost.com/publications/article/417631/fadeaway-emails-a-way-of-identifying-temporary-ad.htmlBizzContacts offers a disposable email tracker designed to keep data up to date.Wed, 02 Sep 2026 15:02:06 -0400https://www.mediapost.com/publications/article/417631/fadeaway-emails-a-way-of-identifying-temporary-ad.htmlOn Board Microsoft: Adding Cyber Protection To The Marketplacehttps://www.mediapost.com/publications/article/417603/on-board-microsoft-adding-cyber-protection-to-th.htmlRed Sift adds its ONDMARC integration to the Microsoft Marketplace.Tue, 01 Sep 2026 13:30:45 -0400https://www.mediapost.com/publications/article/417603/on-board-microsoft-adding-cyber-protection-to-th.htmlThe Email Diet Paycheck: Salaries Aren't That Highhttps://www.mediapost.com/publications/article/417570/the-email-diet-paycheck-salaries-arent-that-high.htmlCoursera is helping to recruit people into the email marketing and digital marketing sectors.Mon, 31 Aug 2026 16:09:39 -0400https://www.mediapost.com/publications/article/417570/the-email-diet-paycheck-salaries-arent-that-high.html