MediaPost | Email Insider

Email Market Square: Reaching Prospects At The Local Level

Fri, 21 Aug 2026 13:38:43 -0400

Digital Agency in a Box offers a new email feature, ImpactFactory says.

Pixel Green Light: They Can Be Used With Consent In The EU

Thu, 20 Aug 2026 15:57:28 -0400

France implements guidance on how to use pixels and what permissions are needed.

Email Shibboleths: The Old Rules No Longer Work

Wed, 19 Aug 2026 14:49:19 -0400

Email senders can use big images, contrary to popular belief, Flodesk reports.

AI On The Double: Claude Joins ChatGPT As Part Of Email Toolkit

Tue, 18 Aug 2026 15:30:03 -0400

Omnisend integration allows users to create campaigns and analyze results within Claude and ChatGPT, firm says.

AI In The C Suite: Firms Say Errors Have Reached Their Boards, Audiences

Mon, 17 Aug 2026 14:12:54 -0400

Many companies see AI misinformation as a top external threat, Workiva and Ascend2 report.

Content Live: B2B Marketers Are Investing More In Video

Fri, 14 Aug 2026 13:56:54 -0400

Personalized, offer-based subject lines still work best, Soppro reports.

Pipeline Ahead: Firms Partner To Bring AI Tool To Email Marketing

Thu, 13 Aug 2026 16:30:06 -0400

Clari+Salesloft is working with allGood to convert high-intent leads into pipeline.

The Inflation Hoax: Consumers Think It's An 'Excuse' For Raising Prices

Wed, 12 Aug 2026 16:28:04 -0400

Over half of consumers have stopped buying from once-favorite brands because of higher prices and "shrinkflation," Omnisend reports.

Copywriting On The Cheap: AI Does As Well Or Better Than Human Email Writers

Tue, 11 Aug 2026 14:48:55 -0400

Email copywriters may be headed to the trash heap of history if you believe a study by the University of Chicago's Booth School of Business.

Is There A Doctor In The House? The Big Challenge Of Reaching MDs By Email

Mon, 10 Aug 2026 16:05:56 -0400

B2B email lists decay by around 22.5% a year as people change jobs and email addresses. But the churn is worse for physician lists: Doctors regularly change hospitals, complete residencies, and move between systems.

Then there’s the problem of fragmentation: Pharmaceutical firms often have to use several systems to send effective emails.

IInfotanks claims to have a solution. The AI-powered company has an email physician list with more than 1.5 million contacts worldwide, and 900,000 in the U.S.. And this list is cross-checked against the National Provider Identifier (NPI) registry.

Founded in 2016, the firm also supports product marketing, search visibility, lead generation and full-funnel campaigns.

The goal is to help healthcare marketers “run the whole approach in one place instead of stitching together five vendors and hoping they align,” says Harjyot Singh Isser, founder and CEO of IInfotanks.

Healthcare marketers typically buy data from one vendor, run their email through another, and and go to yet another to manage search and content. They treat each channel as a separate project.

“Selling data is the easy part,” Singh notes. “The hard part is everything that has to work around it. A verified physician database only pays off when the email, the content, the search visibility, and the targeting all move together.”

This is important because healthcare and pharma marketers in the U.S. expect to spend $26.15 billion on advertising in 2026, a 5.6% increase over the prior year, according to eMarketer. How else can they get their medications prescribed?

The email spend is presumably lower. But email is one of only a few physician touchpoints that a brand fully owns, IInfotanks argues.

And it works well if the data have to be accurate

The IInfotanks email list portfolio includes specialties ranging from cardiology and oncology to surgery and general practice.

Sound Travels: Consumers Often End Up On YouTube When Trying To Hear Email Videos

Fri, 07 Aug 2026 14:09:24 -0400

Playable offers a new way to provide sound-enabled videos without customers leaving an email.

Email Displacement: The Channel Most Vulnerable To AI Job Loss

Thu, 06 Aug 2026 13:17:07 -0400

The reason for this threat: Email is a rules-based, repetitive discipline, the American Marketing Association reports.

Data Double-Check: How To Verify Email Addresses And Phone Numbers

Wed, 05 Aug 2026 13:18:30 -0400

New abilities are offered by DataGroomr via its platform on Salesforce AgentExchange.

Data Bureaucrats: B2B Sales Teams Spend More Time On Manual Chores Than Selling

Tue, 04 Aug 2026 13:51:22 -0400

This fact leads to sales professionals working longer hours, especially for Gen Z employees, Pipedrive reports.

BNPL Groundswell: Consumers Turn To It Due To Cost Of Living

Mon, 03 Aug 2026 14:31:22 -0400

Millennials are now the biggest users of BNPL, replacing Gen Z, PartnerCentric reports.

The Cost Of Doing Business: Costco Settles Misleading Email Case For $14M

Fri, 31 Jul 2026 05:59:06 -0400

Costco has settled the case to eliminate the nuisance. It allegedly implied false urgency in its subject lines.

Prime Days Beat: Consumers Bought Throughout The Month, Not Just During The Event

Thu, 30 Jul 2026 14:15:04 -0400

Clicks rose during the four-day event, but transactions, conversion rates and spending declined, Impact.com reports.

Spot Check: Google Tests New Way To Verify Email Addresses

Wed, 29 Jul 2026 16:01:53 -0400

The experimental Email Verification Protocol would allow brands to confirm that the consumer entering it actually owns the address without the person leaving the site.

AI Fail: It Still Has Not Made Email Production Faster

Tue, 28 Jul 2026 13:29:48 -0400

Most email marketers missed a campaign launch date last year, Knak reports.

Data Up: Don't Throw Money At AI Without The Infrastructure To Support It

Mon, 27 Jul 2026 16:44:49 -0400

Marketers need to focus on making the right data decision - based on the intelligence and the semantic data layer, Data Axle's Natalie Cunningham urges in a Q&A.

B2B Sweet On Email: But Why Are So Few Market Winners Achieving True 1-to-1?

Fri, 24 Jul 2026 15:45:19 -0400

Only 15% of B2B leaders are working at the 1-to-1 level, versus 50% who are only using email in a "very personalized." way.

Switching Gears: Email Veteran Ryan Phelan Expands His Purview

Thu, 23 Jul 2026 15:51:06 -0400

Ryan Phelan forms Strategic Growth Advisory, moving beyond channel issues to leadership questions.

Bigger Than Email: Constant Contact Pushes The Point In National Ad Campaign

Wed, 22 Jul 2026 12:49:34 -0400

TBWA]Chiat\Day LA helps Constant Contact with campaign targeting small business owners.

Behavioral Modification: Marketing To Consumers Who Pause Or Drop Out

Tue, 21 Jul 2026 15:17:06 -0400

Contentsquare and Klaviyo partner to help brands leverage customer behavior for targeted campaigns.

Email Dupe: New Name For An Old Channel?

Mon, 20 Jul 2026 15:52:15 -0400

DHL offers an explanation of electronic direct mail--or EDS.

Who I Am: A Way Of Personalizing Across All Channels, Including Web

Fri, 17 Jul 2026 14:13:52 -0400

Most website visitors remain anonymous. Listrak offers a platform to address that.

Last Call: Don't Rely On Easing Of State's 'Deadline' Subject Line Law

Thu, 16 Jul 2026 12:54:52 -0400

Washington softened its Consumer Electric Mail Act, but law firm warns: There's still danger.

Keep Your Brand Close: Don't Let AI Hurt Your Image

Wed, 15 Jul 2026 15:26:53 -0400

New tools promise automated governance, but human review should still be part of the process.

Seeing Is Believing: Eye-Tracking Test Shows What Works In Email Signatures

Tue, 14 Jul 2026 14:33:24 -0400

Recipients pay more attention to emails that include photos of the correspondent with the signatures, WiseStamp reports.

Logo War: Anthropic Sues Abnormal For Alleged Trademark Infringement

Mon, 13 Jul 2026 11:13:10 -0400

The suit states that Abnormal has a tool that detects if an email was created with generative artificial intelligence.