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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost | Email Insider</title><link>https://www.mediapost.com/</link><description>None</description><atom:link href="https://www.mediapost.com/publications/feeds/articles/email-insider/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Thu, 16 Apr 2026 15:42:39 -0400</lastBuildDate><item><title>Email Angels: Firms Partner To Scale Domain Reputation, Cold Outreach</title><link>https://www.mediapost.com/publications/article/414370/email-angels-firms-partner-to-scale-domain-reputa.html</link><description>Warmy.io and Woodpecker.co integrate their specialty functions.</description><pubDate>Thu, 16 Apr 2026 15:42:39 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414370/email-angels-firms-partner-to-scale-domain-reputa.html</guid></item><item><title>Email Absorbs AI: Most Senders Are Using It, But At Different Levels</title><link>https://www.mediapost.com/publications/article/414330/email-absorbs-ai-most-senders-are-using-it-but-a.html</link><description>AI has speeded up email creation for many firms, with many now taking less than a day, Litmus From Validity reports.</description><pubDate>Wed, 15 Apr 2026 13:38:18 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414330/email-absorbs-ai-most-senders-are-using-it-but-a.html</guid></item><item><title>Systems In Place: Email Should Be Treated As Core Operational Lever</title><link>https://www.mediapost.com/publications/article/414302/systems-in-place-email-should-be-treated-as-core.html</link><description>Success is based more on how the system behaves than on individual email campaigns, Mailmend contends.</description><pubDate>Tue, 14 Apr 2026 15:42:07 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414302/systems-in-place-email-should-be-treated-as-core.html</guid></item><item><title>Promises, Promises: Firm Sued For Allegedly Offering A Free Gift -- But Only With A Purchase</title><link>https://www.mediapost.com/publications/article/414266/promises-promises-firm-sued-for-allegedly-offeri.html</link><description>FabFitFun is sued under Washington State's recently softened Commercial Electronic Mail Act.</description><pubDate>Mon, 13 Apr 2026 14:54:19 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414266/promises-promises-firm-sued-for-allegedly-offeri.html</guid></item><item><title>Gmail Defense: Email Service Explains How It Is Protecting Privacy</title><link>https://www.mediapost.com/publications/article/414231/gmail-defense-email-service-explains-how-it-is-pr.html</link><description>Gmail has made its end-to-end encryption available to Android and iOS. And it says that Gemini is no threat to email privacy.</description><pubDate>Fri, 10 Apr 2026 12:56:22 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414231/gmail-defense-email-service-explains-how-it-is-pr.html</guid></item><item><title>ROI Deducer: How To Measure Email Campaign Performance</title><link>https://www.mediapost.com/publications/article/414190/roi-deducer-how-to-measure-email-campaign-perform.html</link><description>TargetNXT's Email ROI Calculator measures ROI by analyzing performance metrics like campaign costs, conversions and revenue,</description><pubDate>Thu, 09 Apr 2026 12:20:56 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414190/roi-deducer-how-to-measure-email-campaign-perform.html</guid></item><item><title>Go-To-Market Fills The Basket, But Most B2B Pros Can&amp;#39;t Even Define It</title><link>https://www.mediapost.com/publications/article/414168/go-to-market-fills-the-basket-but-most-b2b-pros-c.html</link><description>AI use is growing, particularly for email personalization and sequencing, Outcomes Rocket reports.</description><pubDate>Wed, 08 Apr 2026 16:30:23 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414168/go-to-market-fills-the-basket-but-most-b2b-pros-c.html</guid></item><item><title>All Systems Go: Moving Email, Other Channels Into One Platform</title><link>https://www.mediapost.com/publications/article/414141/all-systems-go-moving-email-other-channels-into.html</link><description>VoAIce's new tool, OliviaAI, is designed for retail dealerships.</description><pubDate>Tue, 07 Apr 2026 16:26:01 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414141/all-systems-go-moving-email-other-channels-into.html</guid></item><item><title>Inbox Compulsion: Business People Check Their Work Emails Everywhere</title><link>https://www.mediapost.com/publications/article/414119/inbox-compulsion-business-people-check-their-work.html</link><description>They do so after work, on vacation, in their car and in the bathroom, ZeroBounce reports.</description><pubDate>Mon, 06 Apr 2026 17:01:21 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414119/inbox-compulsion-business-people-check-their-work.html</guid></item><item><title>&amp;#39;Hide My Email&amp;#39; Proviso: Apple Data Is Not Really Hidden From Law Enforcement</title><link>https://www.mediapost.com/publications/article/414060/hide-my-email-proviso-apple-data-is-not-really.html</link><description>Apple shared data on two iCloud+ users with federal law enforcement agencies, "TechCrunch" alleges.</description><pubDate>Thu, 02 Apr 2026 23:10:20 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414060/hide-my-email-proviso-apple-data-is-not-really.html</guid></item><item><title>Leaning On Reviews: Consumers Trust Them More, But Have Reason To Be Wary</title><link>https://www.mediapost.com/publications/article/414036/leaning-on-reviews-consumers-trust-them-more-but.html</link><description>Most have lingering concerns over AI, but almost half use it for product research, Omnisend reports.</description><pubDate>Thu, 02 Apr 2026 14:05:38 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414036/leaning-on-reviews-consumers-trust-them-more-but.html</guid></item><item><title>The Name Game: Gmail Rolls Out Ability For Users To Change Account Handles</title><link>https://www.mediapost.com/publications/article/414012/the-name-game-gmail-rolls-out-ability-for-users-t.html</link><description>Gmail members can now add new user names to sign into Google services and receive emails.</description><pubDate>Wed, 01 Apr 2026 15:34:59 -0400</pubDate><guid>https://www.mediapost.com/publications/article/414012/the-name-game-gmail-rolls-out-ability-for-users-t.html</guid></item><item><title>Text Reflex: Gen Z, Millennials Opt In For Messages, But Want Limits</title><link>https://www.mediapost.com/publications/article/413980/text-reflex-gen-z-millennials-opt-in-for-message.html</link><description>A full 90% want to be texted only once per week, SimpleTexting reports.</description><pubDate>Tue, 31 Mar 2026 14:02:10 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413980/text-reflex-gen-z-millennials-opt-in-for-message.html</guid></item><item><title>Email Reprieve: State Of Washington Softens Subject Line Law</title><link>https://www.mediapost.com/publications/article/413946/email-reprieve-state-of-washington-softens-subjec.html</link><description>The penalty for violations in consumer lawsuits has been reduced by 80%.</description><pubDate>Mon, 30 Mar 2026 15:39:43 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413946/email-reprieve-state-of-washington-softens-subjec.html</guid></item><item><title>Catch Of The Day: Security Firm Fights Email Phishing With Email</title><link>https://www.mediapost.com/publications/article/413889/catch-of-the-day-security-firm-fights-email-phish.html</link><description>Ironscales launches a newsletter called Attack of The Day that will explore a phishing attack in depth with each issue.</description><pubDate>Thu, 26 Mar 2026 17:51:23 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413889/catch-of-the-day-security-firm-fights-email-phish.html</guid></item><item><title>Taming The Beast: Firms Partner To Provide Versioned Emails At Scale</title><link>https://www.mediapost.com/publications/article/413874/taming-the-beast-firms-partner-to-provide-version.html</link><description>ContinuumGlobal and Inbox Monster integrate their tools to also offer validation of their emails.</description><pubDate>Thu, 26 Mar 2026 15:35:15 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413874/taming-the-beast-firms-partner-to-provide-version.html</guid></item><item><title>Tightening Up The Inbox: Email Volume Declined In 2025, And That&amp;#39;s A Good Thing</title><link>https://www.mediapost.com/publications/article/413846/tightening-up-the-inbox-email-volume-declined-in.html</link><description>The falloff was largely due to new rules imposed by Gmail, Yahoo and Microsoft, Validity reports.</description><pubDate>Wed, 25 Mar 2026 16:29:51 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413846/tightening-up-the-inbox-email-volume-declined-in.html</guid></item><item><title>BNPL Heyday: Usage Is Rising In &amp;#39;Challenging Economic Landscape&amp;#39;</title><link>https://www.mediapost.com/publications/article/413809/bnpl-heyday-usage-is-rising-in-challenging-econo.html</link><description>Almost half of shoppers buy now, pay later every week, and many do so several times  a week, Fullstory reports.</description><pubDate>Tue, 24 Mar 2026 16:40:25 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413809/bnpl-heyday-usage-is-rising-in-challenging-econo.html</guid></item><item><title>B2B Potholes: Email Approaches That Drive Customers Away</title><link>https://www.mediapost.com/publications/article/413751/b2b-potholes-email-approaches-that-drive-customer.html</link><description>It's easy to turn potential clients off with emails that are arrogant -- or conversely, too understanding, Sapro reports.</description><pubDate>Mon, 23 Mar 2026 16:33:48 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413751/b2b-potholes-email-approaches-that-drive-customer.html</guid></item><item><title>Wagering Mania: Does Email Marketing Drive Gambling Addiction?</title><link>https://www.mediapost.com/publications/article/413656/wagering-mania-does-email-marketing-drive-gamblin.html</link><description>Study shows that people who opt out of marketing place significantly fewer bets.</description><pubDate>Fri, 20 Mar 2026 16:37:05 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413656/wagering-mania-does-email-marketing-drive-gamblin.html</guid></item><item><title>AI Scoresheet: System Is Designed To Track Metrics (And Those Of Competitors)</title><link>https://www.mediapost.com/publications/article/413620/ai-scoresheet-system-is-designed-to-track-metrics.html</link><description>ActiveCampaign says its Active Intelligence platform flags issues and delivers next-best actions without manual intervention.</description><pubDate>Thu, 19 Mar 2026 15:26:27 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413620/ai-scoresheet-system-is-designed-to-track-metrics.html</guid></item><item><title>AI In The Cart:  Most Online Buyers Trust It For Checking Out</title><link>https://www.mediapost.com/publications/article/413588/ai-in-the-cart-most-online-buyers-trust-it-for-c.html</link><description>Consumers are also willing to share data for better product suggestions, but don't use AI to tailor pricing, Omnisend warns.</description><pubDate>Wed, 18 Mar 2026 15:46:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413588/ai-in-the-cart-most-online-buyers-trust-it-for-c.html</guid></item><item><title>Change At The Top: Adam Stambleck Named CEO Of Movable Ink</title><link>https://www.mediapost.com/publications/article/413551/change-at-the-top-adam-stambleck-named-ceo-of-mov.html</link><description>Stambleck replaces founder Vivek Sharma, who will assume the role of executive chairman at the technology company.</description><pubDate>Tue, 17 Mar 2026 13:42:02 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413551/change-at-the-top-adam-stambleck-named-ceo-of-mov.html</guid></item><item><title>Email Fusion: Linking To Other Digital Channels</title><link>https://www.mediapost.com/publications/article/413513/email-fusion-linking-to-other-digital-channels.html</link><description>Enhanced email software provides multichannel automation capabilities, Upland Software says.</description><pubDate>Mon, 16 Mar 2026 15:02:33 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413513/email-fusion-linking-to-other-digital-channels.html</guid></item><item><title>Text Tide: Consumers Prefer SMS Over Email For Mobile Interactions</title><link>https://www.mediapost.com/publications/article/413477/text-tide-consumers-prefer-sms-over-email-for-mob.html</link><description>Consumers are more likely to redeem digital wallet offers via text, Vibes reports.</description><pubDate>Fri, 13 Mar 2026 13:45:09 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413477/text-tide-consumers-prefer-sms-over-email-for-mob.html</guid></item><item><title>Tending To Trends: The 4 Big Hurdles Facing Email Marketers</title><link>https://www.mediapost.com/publications/article/413443/tending-to-trends-the-4-big-hurdles-facing-email.html</link><description>Trust and compliances top the list of challenges this year, Clean Email reports.</description><pubDate>Thu, 12 Mar 2026 15:10:47 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413443/tending-to-trends-the-4-big-hurdles-facing-email.html</guid></item><item><title>The B2B Email Gauntlet: How To Keep Your Messages Out Of Spam Folders</title><link>https://www.mediapost.com/publications/article/413417/the-b2b-email-gauntlet-how-to-keep-your-messages.html</link><description>It's no longer safe to "spray and pray." Email lists must be carefully targeted and purged of inactive names.</description><pubDate>Wed, 11 Mar 2026 16:27:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413417/the-b2b-email-gauntlet-how-to-keep-your-messages.html</guid></item><item><title>The Lead Lady Email Marketing Services Debuts To Serve Health Brands</title><link>https://www.mediapost.com/publications/article/413368/the-lead-lady-email-marketing-services-debuts-to-s.html</link><description>Owners and executives in this area often lack the time to focus on effective email marketing.</description><pubDate>Tue, 10 Mar 2026 12:24:57 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413368/the-lead-lady-email-marketing-services-debuts-to-s.html</guid></item><item><title>The Freebie Catch: Class Action Suit Claims Undisclosed Terms</title><link>https://www.mediapost.com/publications/article/413343/the-freebie-catch-class-action-suit-claims-undisc.html</link><description>Kylie Cosmetics allegedly offered "free" gifts without disclosing minimum purchase requirements.</description><pubDate>Mon, 09 Mar 2026 16:42:37 -0400</pubDate><guid>https://www.mediapost.com/publications/article/413343/the-freebie-catch-class-action-suit-claims-undisc.html</guid></item><item><title>The Big 10: Sorting Through The Top Email Categories</title><link>https://www.mediapost.com/publications/article/413316/the-big-10-sorting-through-the-top-email-categori.html</link><description>Two types of email account for less than 30% of received mail, Hostinger reports.</description><pubDate>Fri, 06 Mar 2026 18:35:57 -0500</pubDate><guid>https://www.mediapost.com/publications/article/413316/the-big-10-sorting-through-the-top-email-categori.html</guid></item></channel></rss>