MediaPost | Email Insider

Marketing's Flash Forward: You Have To Be Recommended By AI Engines

Fri, 18 Sep 2026 14:25:03 -0400

Forrester argues, "Familiar business models that worked in the past no longer guarantee reliable growth," in its predictions for 2027.

AI Flick Of The Switch: Consumer Behavior Drives Changes In Marketing Spend

Thu, 17 Sep 2026 16:40:11 -0400

Almost two-thirds of every new ecommerce dollar will go to AI and cashback apps, Northwestern University's Retail Analytics Council and Minty report.

Black Friday Flash Dance: Writing Subject Lines For Sales And Other Email Offers

Wed, 16 Sep 2026 17:37:34 -0400

Validity offers samples of effective email subject lines for flash offers and sales.

Domain Workout: Apps For Small-Business Startups

Tue, 15 Sep 2026 15:24:21 -0400

Network Solutions seeks to help SMBs start online companies after they register their domains.

Brevo Breach: Email Firm Plugs Up A Short-Lived Security Issue

Mon, 14 Sep 2026 14:43:13 -0400

Attacker launched phishing attacks, using the names of client companies.

AI Makes A Play: The Milwaukee Bucks, Other Enterprise Brands Are Now Using MCP

Fri, 11 Sep 2026 13:52:57 -0400

AI agents are streamlining the email creation process, Stensul says.

AI For Big And Small: SMBs Can Now Create Emails With Claude

Thu, 10 Sep 2026 16:28:22 -0400

Constant Contact offers its clients a connector to Anthropic's AI assistant.

TV, Email Buddy Up: The Two Channels Can Now Be Integrated

Wed, 09 Sep 2026 15:45:08 -0400

Klaviyo has had an active week, teaming up with MTN Performance TV to marry CTV with email, and running its K:BOS conference.

Output Input: Reviewing Emails Before They Are Sent

Tue, 08 Sep 2026 12:46:31 -0400

The goal of the new Email Marketing Audit is to "help illuminate blind spots," Listrak says.

Feeling The Heat: Validity Starts Blacklist For Fighting Artificial Domain Warming

Fri, 04 Sep 2026 15:21:14 -0400

Validity's new Heatwave helps brands identify and fight unethical behavior, the firm says.

Software At Your Fingertips: Sellers Are Moving To Self-Serve

Thu, 03 Sep 2026 14:41:00 -0400

But digital self-service is not yet the top buying/selling mechanism, Cleverbridge and Ascend2 report.

Fadeaway Emails: A Way Of Identifying Temporary Addresses

Wed, 02 Sep 2026 15:02:06 -0400

BizzContacts offers a disposable email tracker designed to keep data up to date.

On Board Microsoft: Adding Cyber Protection To The Marketplace

Tue, 01 Sep 2026 13:30:45 -0400

Red Sift adds its ONDMARC integration to the Microsoft Marketplace.

The Email Diet Paycheck: Salaries Aren't That High

Mon, 31 Aug 2026 16:09:39 -0400

Coursera is helping to recruit people into the email marketing and digital marketing sectors.

The AI Email Path: Legacy Vendor Says It Is Competing With ChatGPT, Others

Fri, 28 Aug 2026 15:01:35 -0400

AWeber has launched an AI Landing Page Builder to its AI toolkit.

Phishing In The Waterworks: Bad Actors Can Bring Down Critical Systems

Thu, 27 Aug 2026 15:14:05 -0400

Almost 60% of all U.S. organizations lack full email protection, according to a new report from Red Sift.

Mailchimp Goes Missing: Intuit Says It Is Now A Separate Operating Segment

Wed, 26 Aug 2026 16:16:58 -0400

Mailchimp will be a separate reportable segment starting in fiscal 2027.

Mailbox Monitor: AI Now Determines If Humans Will See B2B Emails

Tue, 25 Aug 2026 14:08:22 -0400

ZeroBounce offers AI Mailbox Detector to help senders understand who, if anyone, is getting their messages.

Get It While It's Hot: Michaels Sued For Alleged False Deadlines In Emails

Mon, 24 Aug 2026 11:46:26 -0400

Art supplies chain is the latest name brand to face a class-action suit in the state of Washington.

Email Market Square: Reaching Prospects At The Local Level

Fri, 21 Aug 2026 13:38:43 -0400

Digital Agency in a Box offers a new email feature, ImpactFactory says.

Pixel Green Light: They Can Be Used With Consent In The EU

Thu, 20 Aug 2026 15:57:28 -0400

France implements guidance on how to use pixels and what permissions are needed.

Email Shibboleths: The Old Rules No Longer Work

Wed, 19 Aug 2026 14:49:19 -0400

Email senders can use big images, contrary to popular belief, Flodesk reports.

AI On The Double: Claude Joins ChatGPT As Part Of Email Toolkit

Tue, 18 Aug 2026 15:30:03 -0400

Omnisend integration allows users to create campaigns and analyze results within Claude and ChatGPT, firm says.

AI In The C Suite: Firms Say Errors Have Reached Their Boards, Audiences

Mon, 17 Aug 2026 14:12:54 -0400

Many companies see AI misinformation as a top external threat, Workiva and Ascend2 report.

Content Live: B2B Marketers Are Investing More In Video

Fri, 14 Aug 2026 13:56:54 -0400

Personalized, offer-based subject lines still work best, Soppro reports.

Pipeline Ahead: Firms Partner To Bring AI Tool To Email Marketing

Thu, 13 Aug 2026 16:30:06 -0400

Clari+Salesloft is working with allGood to convert high-intent leads into pipeline.

The Inflation Hoax: Consumers Think It's An 'Excuse' For Raising Prices

Wed, 12 Aug 2026 16:28:04 -0400

Over half of consumers have stopped buying from once-favorite brands because of higher prices and "shrinkflation," Omnisend reports.

Copywriting On The Cheap: AI Does As Well Or Better Than Human Email Writers

Tue, 11 Aug 2026 14:48:55 -0400

Email copywriters may be headed to the trash heap of history if you believe a study by the University of Chicago's Booth School of Business.

Is There A Doctor In The House? The Big Challenge Of Reaching MDs By Email

Mon, 10 Aug 2026 16:05:56 -0400

B2B email lists decay by around 22.5% a year as people change jobs and email addresses. But the churn is worse for physician lists: Doctors regularly change hospitals, complete residencies, and move between systems.

Then there’s the problem of fragmentation: Pharmaceutical firms often have to use several systems to send effective emails.

IInfotanks claims to have a solution. The AI-powered company has an email physician list with more than 1.5 million contacts worldwide, and 900,000 in the U.S.. And this list is cross-checked against the National Provider Identifier (NPI) registry.

Founded in 2016, the firm also supports product marketing, search visibility, lead generation and full-funnel campaigns.

The goal is to help healthcare marketers “run the whole approach in one place instead of stitching together five vendors and hoping they align,” says Harjyot Singh Isser, founder and CEO of IInfotanks.

Healthcare marketers typically buy data from one vendor, run their email through another, and and go to yet another to manage search and content. They treat each channel as a separate project.

“Selling data is the easy part,” Singh notes. “The hard part is everything that has to work around it. A verified physician database only pays off when the email, the content, the search visibility, and the targeting all move together.”

This is important because healthcare and pharma marketers in the U.S. expect to spend $26.15 billion on advertising in 2026, a 5.6% increase over the prior year, according to eMarketer. How else can they get their medications prescribed?

The email spend is presumably lower. But email is one of only a few physician touchpoints that a brand fully owns, IInfotanks argues.

And it works well if the data have to be accurate

The IInfotanks email list portfolio includes specialties ranging from cardiology and oncology to surgery and general practice.

Sound Travels: Consumers Often End Up On YouTube When Trying To Hear Email Videos

Fri, 07 Aug 2026 14:09:24 -0400

Playable offers a new way to provide sound-enabled videos without customers leaving an email.