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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MediaPost | Email Insider</title><link>https://www.mediapost.com/</link><description>None</description><atom:link href="https://www.mediapost.com/publications/feeds/articles/email-insider/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Thu, 23 Jul 2026 15:51:06 -0400</lastBuildDate><item><title>Switching Gears: Email Veteran Ryan Phelan Expands His Purview</title><link>https://www.mediapost.com/publications/article/416759/switching-gears-email-veteran-ryan-phelan-expands.html</link><description>Ryan Phelan forms Strategic Growth Advisory, moving beyond channel issues to leadership questions.</description><pubDate>Thu, 23 Jul 2026 15:51:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416759/switching-gears-email-veteran-ryan-phelan-expands.html</guid></item><item><title>Bigger Than Email: Constant Contact Pushes The Point In National Ad Campaign</title><link>https://www.mediapost.com/publications/article/416723/bigger-than-email-constant-contact-pushes-the-poi.html</link><description>TBWA]Chiat\Day LA helps Constant Contact with campaign targeting small business owners.</description><pubDate>Wed, 22 Jul 2026 12:49:34 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416723/bigger-than-email-constant-contact-pushes-the-poi.html</guid></item><item><title>Behavioral Modification: Marketing To Consumers Who Pause Or Drop Out</title><link>https://www.mediapost.com/publications/article/416690/behavioral-modification-marketing-to-consumers-wh.html</link><description>Contentsquare and Klaviyo partner to help brands leverage customer behavior for targeted campaigns.</description><pubDate>Tue, 21 Jul 2026 15:17:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416690/behavioral-modification-marketing-to-consumers-wh.html</guid></item><item><title>Email Dupe: New Name For An Old Channel?</title><link>https://www.mediapost.com/publications/article/416663/email-dupe-new-name-for-an-old-channel.html</link><description>DHL offers an explanation of electronic direct mail--or EDS.</description><pubDate>Mon, 20 Jul 2026 15:52:15 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416663/email-dupe-new-name-for-an-old-channel.html</guid></item><item><title>Who I Am: A Way Of Personalizing Across All Channels, Including Web</title><link>https://www.mediapost.com/publications/article/416624/who-i-am-a-way-of-personalizing-across-all-channe.html</link><description>Most website visitors remain anonymous. Listrak offers a platform to address that.</description><pubDate>Fri, 17 Jul 2026 14:13:52 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416624/who-i-am-a-way-of-personalizing-across-all-channe.html</guid></item><item><title>Last Call: Don&amp;#x27;t Rely On Easing Of State&amp;#x27;s &amp;#x27;Deadline&amp;#x27; Subject Line Law</title><link>https://www.mediapost.com/publications/article/416585/last-call-dont-rely-on-easing-of-states-deadli.html</link><description>Washington softened its Consumer Electric Mail Act, but law firm warns: There's still danger.</description><pubDate>Thu, 16 Jul 2026 12:54:52 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416585/last-call-dont-rely-on-easing-of-states-deadli.html</guid></item><item><title>Keep Your Brand Close: Don&amp;#x27;t Let AI Hurt Your Image</title><link>https://www.mediapost.com/publications/article/416556/keep-your-brand-close-dont-let-ai-hurt-your-imag.html</link><description>New tools promise automated governance, but human review should still be part of the process.</description><pubDate>Wed, 15 Jul 2026 15:26:53 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416556/keep-your-brand-close-dont-let-ai-hurt-your-imag.html</guid></item><item><title>Seeing Is Believing: Eye-Tracking Test Shows What Works In Email Signatures</title><link>https://www.mediapost.com/publications/article/416520/seeing-is-believing-eye-tracking-test-shows-what.html</link><description>Recipients pay more attention to emails that include photos of the correspondent with the signatures, WiseStamp reports.</description><pubDate>Tue, 14 Jul 2026 14:33:24 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416520/seeing-is-believing-eye-tracking-test-shows-what.html</guid></item><item><title>Logo War: Anthropic Sues Abnormal For Alleged Trademark Infringement</title><link>https://www.mediapost.com/publications/article/416478/logo-war-anthropic-sues-abnormal-for-alleged-trad.html</link><description>The suit states that Abnormal has a tool that detects if an email was created with generative artificial intelligence.</description><pubDate>Mon, 13 Jul 2026 11:13:10 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416478/logo-war-anthropic-sues-abnormal-for-alleged-trad.html</guid></item><item><title>Tackling Cross-Channel: Fishing Tackle Brand Unifies Email, SMS</title><link>https://www.mediapost.com/publications/article/416454/tackling-cross-channel-fishing-tackle-brand-unifi.html</link><description>Rapala assigns Listrak to combine its email and text on one platform.</description><pubDate>Fri, 10 Jul 2026 13:39:00 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416454/tackling-cross-channel-fishing-tackle-brand-unifi.html</guid></item><item><title>Subpar Post-Click: Ad Budgets Favor Pre-Click</title><link>https://www.mediapost.com/publications/article/416413/subpar-post-click-ad-budgets-favor-pre-click.html</link><description>Most marketers are facing paid media resource constraints, Unbounce and Ascend2 report.</description><pubDate>Thu, 09 Jul 2026 12:49:13 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416413/subpar-post-click-ad-budgets-favor-pre-click.html</guid></item><item><title>Enterprise Sentinel: A Way To Automate Email Governance</title><link>https://www.mediapost.com/publications/article/416386/enterprise-sentinel-a-way-to-automate-email-gover.html</link><description>Stensul launches tool that it says can govern copy and design of emails as they are created.</description><pubDate>Wed, 08 Jul 2026 15:23:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416386/enterprise-sentinel-a-way-to-automate-email-gover.html</guid></item><item><title>Being More Social: B2C Tool Is Designed To Connect Engagement Across Channels</title><link>https://www.mediapost.com/publications/article/416354/being-more-social-b2c-tool-is-designed-to-connect.html</link><description>Klaviyo launches Klaviyo Social Marketing in bid to link social to the rest of the customer journey.</description><pubDate>Tue, 07 Jul 2026 14:28:13 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416354/being-more-social-b2c-tool-is-designed-to-connect.html</guid></item><item><title>Wormy Apple: Researchers Say They Found Holes In Hide My Email</title><link>https://www.mediapost.com/publications/article/416294/wormy-apple-researchers-say-they-found-holes-in-h.html</link><description>EasyOptOuts alleges that vulnerabilities discovered in Apple's Hide My Email last year are still not fixed.</description><pubDate>Fri, 03 Jul 2026 14:09:15 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416294/wormy-apple-researchers-say-they-found-holes-in-h.html</guid></item><item><title>Cleaning Up After AI: Your Job May Become More Difficult</title><link>https://www.mediapost.com/publications/article/416275/cleaning-up-after-ai-your-job-may-become-more-dif.html</link><description>From fragmented systems to extra editing work, AI is far from a time-saver for marketing teams, Optimizely reports.</description><pubDate>Thu, 02 Jul 2026 16:35:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416275/cleaning-up-after-ai-your-job-may-become-more-dif.html</guid></item><item><title>A Dive Into Gmail Live: Offering Now In Beta Will Be Rolled Out This Summer</title><link>https://www.mediapost.com/publications/article/416242/a-dive-into-gmail-live-offering-now-in-beta-will.html</link><description>Gmail Live allows users to ask questions verbally and receive answers. It is now being tested in Android, iPhone and iPad devices.</description><pubDate>Wed, 01 Jul 2026 12:19:48 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416242/a-dive-into-gmail-live-offering-now-in-beta-will.html</guid></item><item><title>Stay True To Your Brand: New Tool Offered To Help Teams Post Consistent Messaging At Scale</title><link>https://www.mediapost.com/publications/article/416223/stay-true-to-your-brand-new-tool-offered-to-help.html</link><description>Attentive's Brand Voice 2.0 is designed to help marketers using email, SMS and RCS.</description><pubDate>Tue, 30 Jun 2026 17:03:08 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416223/stay-true-to-your-brand-new-tool-offered-to-help.html</guid></item><item><title>Phone Menace: Consumers Are More Scared Of Telephone Scammers Than Email</title><link>https://www.mediapost.com/publications/article/416179/phone-menace-consumers-are-more-scared-of-telepho.html</link><description>The average U.S. consumers gets over 500 scam phone calls per year, NordVPN reports.</description><pubDate>Mon, 29 Jun 2026 14:47:28 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416179/phone-menace-consumers-are-more-scared-of-telepho.html</guid></item><item><title>Agentic&amp;#x27;s Big Footprint: The AI Tool Is Affecting Email Marketing</title><link>https://www.mediapost.com/publications/article/416130/agentics-big-footprint-the-ai-tool-is-affecting.html</link><description>Announcements by Norton and Hightouch point to the rapid development of agentic AI.</description><pubDate>Fri, 26 Jun 2026 14:19:16 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416130/agentics-big-footprint-the-ai-tool-is-affecting.html</guid></item><item><title>High ROI: B2B Brands Are Doing Better Despite Only Basic Personalization</title><link>https://www.mediapost.com/publications/article/416102/high-roi-b2b-brands-are-doing-better-despite-only.html</link><description>But B2B marketers are moving toward more adaptive content, TargetNXT reports.</description><pubDate>Thu, 25 Jun 2026 15:06:52 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416102/high-roi-b2b-brands-are-doing-better-despite-only.html</guid></item><item><title>Cybersecurity Pit: Phishing Artists Deploy Advanced Technology</title><link>https://www.mediapost.com/publications/article/416065/cybersecurity-pit-phishing-artists-deploy-advance.html</link><description>From scams in small cities to worldwide attacks, phishing is getting more insidious.</description><pubDate>Wed, 24 Jun 2026 15:14:37 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416065/cybersecurity-pit-phishing-artists-deploy-advance.html</guid></item><item><title>Data Derailment: B2B Marketers Just Can&amp;#x27;t Get It Right</title><link>https://www.mediapost.com/publications/article/416032/data-derailment-b2b-marketers-just-cant-get-it-r.html</link><description>Marketers face many challenges in managing and maintaining data, Anteriad and Ascend2 report.</description><pubDate>Tue, 23 Jun 2026 16:20:03 -0400</pubDate><guid>https://www.mediapost.com/publications/article/416032/data-derailment-b2b-marketers-just-cant-get-it-r.html</guid></item><item><title>Programmatic Trifecta: AI Suite Covers Email, Mobile, The Web</title><link>https://www.mediapost.com/publications/article/415986/programmatic-trifecta-ai-suite-covers-email-mobi.html</link><description>Movable Ink debuts Programmatic CRM, containing AI and Agentic capabilities.</description><pubDate>Mon, 22 Jun 2026 14:31:37 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415986/programmatic-trifecta-ai-suite-covers-email-mobi.html</guid></item><item><title>Agents With IDs: Platform Provides Email Addresses and Calendars</title><link>https://www.mediapost.com/publications/article/415942/agents-with-ids-platform-provides-email-addresses.html</link><description>New Nylas system gives agents email addresses from one hosted identity</description><pubDate>Fri, 19 Jun 2026 13:23:04 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415942/agents-with-ids-platform-provides-email-addresses.html</guid></item><item><title>True Summaries: How To Train AI Write-Ups In Emails</title><link>https://www.mediapost.com/publications/article/415909/true-summaries-how-to-train-ai-write-ups-in-email.html</link><description>Hickory Farms places live text into its graphic-heavy emails to ensure accuracy of AI summaries.</description><pubDate>Thu, 18 Jun 2026 14:20:05 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415909/true-summaries-how-to-train-ai-write-ups-in-email.html</guid></item><item><title>House Proud: Marketing To Homeowners Set On Improvements</title><link>https://www.mediapost.com/publications/article/415877/house-proud-marketing-to-homeowners-set-on-improv.html</link><description>Most homeowners are planning significant repairs or improvements over the next 12 months, PGM and Ascend2 report. Email can help you reach them.</description><pubDate>Wed, 17 Jun 2026 17:45:06 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415877/house-proud-marketing-to-homeowners-set-on-improv.html</guid></item><item><title>Campside Email: A New Tool For Reaching Out To Guests</title><link>https://www.mediapost.com/publications/article/415840/campside-email-a-new-tool-for-reaching-out-to-gue.html</link><description>CampLife's new solution integrates communication tools into reservation systems.</description><pubDate>Tue, 16 Jun 2026 14:42:31 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415840/campside-email-a-new-tool-for-reaching-out-to-gue.html</guid></item><item><title>AI Match: Don&amp;#x27;t Use AI-Written Emails Unless They&amp;#x27;re In Your Own Voice</title><link>https://www.mediapost.com/publications/article/415803/ai-match-dont-use-ai-written-emails-unless-they.html</link><description>Emails written by AI all sound the same regardless of the context, "Word.now" reports.</description><pubDate>Mon, 15 Jun 2026 15:37:54 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415803/ai-match-dont-use-ai-written-emails-unless-they.html</guid></item><item><title>Klaviyo Fights On: Company Deals With California Class Action Suit</title><link>https://www.mediapost.com/publications/article/415752/klaviyo-fights-on-company-deals-with-california-c.html</link><description>The sides agree to delay dispute resolution session by 75 days.</description><pubDate>Fri, 12 Jun 2026 11:39:40 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415752/klaviyo-fights-on-company-deals-with-california-c.html</guid></item><item><title>AI Arrow: B2B Brands Need Better Targeting, Not More Volume</title><link>https://www.mediapost.com/publications/article/415721/ai-arrow-b2b-brands-need-better-targeting-not-mo.html</link><description>Breaker CEO Ben Billups argues that AI should be used to improve commercial relevance, not content velocity.</description><pubDate>Thu, 11 Jun 2026 15:28:48 -0400</pubDate><guid>https://www.mediapost.com/publications/article/415721/ai-arrow-b2b-brands-need-better-targeting-not-mo.html</guid></item></channel></rss>