MediaPost | Digital Outsider

More DOOH Companies Tap Intel AIM for Measurement

Fri, 03 Feb 2012 16:44:07 -0500

Intel's Audience Impression Metrics Suite is on a roll, with multiple digital out-of-home video companies tapping the new service for audience measurement in recent weeks. The latest is DS-IQ, which announced that it is incorporating AIM into its Retail Media Platform.

Kia Premieres Super Bowl Ad In Movie Theaters

Fri, 27 Jan 2012 16:01:43 -0500

In what National CineMedia is describing as a first for Super Bowl advertising, Kia Motors America has premiered its big Super Bowl spot somewhere other than the Super Bowl -- namely, on NCM's digital network, reaching movie theaters across the country. The 60-second spot, "Drive the Dream," will premiere on 18,000 screens nationwide on Feb. 2 as part of NCM's "First Look" pre-show package of entertainment and advertising.

More DOOH Companies Tap Intel for Measurement

Fri, 20 Jan 2012 16:53:52 -0500

This week InWindow Outdoor announced a pilot program to create fixed "experience stations" in malls and hotel locations nationwide. The stations, which were created in partnership with Intel, are free-standing, seven-foot-tall interactive kiosks that will enable InWindow to develop a variety of "immersive" brand experiences, including gesture interaction, multi-touch screens and near -field-communication capabilities.

Provision Taps Intel For Audience Measurement, PRN For Ad Sales, Content

Fri, 13 Jan 2012 16:28:00 -0500

Audience measurement for digital out-of-home is arguably advancing faster than for any other medium, thanks to technologies that allow DOOH displays to recognize key demographic characteristics and track the degree of engagement among viewers.

Cinema Advertising Helps Boost Super Bowl Ad ROI

Fri, 06 Jan 2012 16:51:44 -0500

Showing a Super Bowl ad to cinema audiences results in significantly increased ROI, according to a survey of viewers conducted after last year's Super Bowl by Lieberman Research on behalf of national cinema advertising company Screenvision.

Pro-Motion Taps iDisplay For Digital Signage

Fri, 23 Dec 2011 14:32:26 -0500

While demand for in-store digital out-of-home video is booming, there are still barriers to adoption for small and mid-sized retailers who don't necessarily have the resources of national chains. Thus DOOH networks are looking to suppliers for displays and distribution technology that's cheaper, more compact, easier to deploy, more flexible, and with fewer maintenance requirements.

China Leads In DOOH Spending

Fri, 16 Dec 2011 16:13:13 -0500

Rapid economic growth and the clear advantages of variable, interactive digital signage have combined to produce a digital out-of-home boom in China, according to a new global overview of the DOOH marketplace from Kinetic. The overview, titled "Global digital out of home handbook 2011," also contains forecasts for DOOH advertising in the U.S., Europe, and Asia.

DOOH Networks Get New Programming

Fri, 09 Dec 2011 15:08:22 -0500

Digital out-of-home networks are muscling up their content with original programming and exclusive programming partnerships. This week Gas Station TV and Akoo TV both unveiled new programming lineups. Their announcement follows a deal between Creative Mobile Technologies and ABC, bringing the latter's content and advertising to CMT's network of digital displays in taxis nationwide.

U.K.'s Captive Media Turns Urinals Into Games

Fri, 02 Dec 2011 15:59:18 -0500

Yes, you read that right: relieving oneself is now a game, thanks to a British company called Captive Media, which is turning public urinals into interactive, "hands free" (get it?) digital out-of-home video games.

PRN, Outcast Get NFL Highlights

Fri, 18 Nov 2011 17:17:02 -0500

Premier Retail Networks, which operates digital out-of-home networks in big retail chains including Walmart, Sam's Club, Costco, Target, Albertsons, Pathmark, and ShopRite, has signed a renewal agreement with the National Football League giving it access to NFL Network football highlights during the football season.

Blood Pressure Kiosks Go Multimedia

Fri, 11 Nov 2011 17:16:14 -0500

If you've ever used one of those self-service blood pressure kiosks in a drugstore and said to yourself, "Man, this would be a great advertising platform," well, someone was listening. AdFlow Health Networks and FrontLine Marketing are finally bringing blood pressure kiosks into the present by integrating them with digital out-of-home video.

Adspace Gets 'Lucky'

Fri, 04 Nov 2011 16:50:02 -0400

Digital out-of-home video network Adspace is partnering with Conde Nast's shopping magazine Lucky to provide mall-goers with style tips from editors and celebrities, along with other content taking viewers inside the making of the magazine.

Latinos in Social Media Unveil Times Square Billboard

Fri, 28 Oct 2011 17:03:01 -0400

This week brought yet another mash-up of two innovative, fast-growing digital channels, combining digital out-of-home with social media. Latinos in Social Media, or LATISM, which describes itself as the largest organization of Latinos engaged in social media, is unveiling a 7,400-square-foot digital billboard piggybacked on the iconic Reuters sign at 3 Times Square, New York City, at 6:30 p.m. today.

Mall Network Viewers Over-Index on Key Media, Purchase Behaviors

Fri, 21 Oct 2011 17:11:03 -0400

Stop the presses! It turns out mall-goers are disproportionately young and female -- or at least, the audience for mall-based digital out-of-home video networks is. That's according to Nielsen's Fourth Screen Network Audience Report, covering the second quarter of 2011, which measured audiences for three mall video ad networks in New York, Los Angeles, Chicago, and Boston.

Gauge Mobile, Newad Introduce Near-Field Ads

Fri, 14 Oct 2011 13:26:02 -0400

Near-field communications is one of the most promising routes for connecting out-of-home advertising with mobile devices, allowing consumers to interact with ads (both static and digital) simply by placing their phone near the advertising surface to receive discount coupons, enter contests, provide feedback or purchase products. Last week two Canadian companies, Gauge Mobile and Newad, unveiled what they claim is North America's first dedicated out-of-home NFC advertising network.

More Social Media Coming To Digital Signage

Fri, 30 Sep 2011 17:00:46 -0400

With more and more people accessing social media sites from mobile devices, and technology allowing easier interaction between mobile devices and digital signage, it only makes sense to close the loop by bringing social media to digital signage. Recent months have seen a series of new social media-digital signage mash-ups from innovative digital signage manufacturers, with the latest coming from X2O Media of Montreal.

Amid Leadership Woes, HP's Digital Signage Shines (Literally)

Fri, 23 Sep 2011 17:00:51 -0400

It's no secret that all is not well at HP, as a fickle board of directors gives CEO Leo Apotheker his walking papers after just 11 months on the job, and former eBay boss Meg Whitman steps into the top spot. But it would be too bad if the well-publicized turmoil in the company's top ranks overshadowed its continued technological innovation, including in digital signage, where its new products are lowering prices (and the barrier to entry) for digital out-of-home advertising networks.

Interactive Signs Promote TV Shows, Safety

Fri, 16 Sep 2011 15:00:46 -0400

Part of the appeal of digital out-of-home signs is their potential for interactivity, which can be used to catch the attention of passersby in ways that static signs just can't. This week brought news of two new campaigns employing interactive DOOH signage to break through the visual clutter of everyday life.

Access1 Media Brings Political Polling To DOOH

Fri, 09 Sep 2011 13:45:49 -0400

Politics seems to permeate all areas of American life, and now that's even more true thanks to Access1 Media, a Fort Worth, Tex.-based digital out-of-home media company which is bringing political polling and messaging to kiosks around the country. The Access1 kiosks will help disseminate a candidate's message as well as capture real-time accurate poll results during political campaigns.

Clear Channel Runs 9/11 PSA on Times Square Billboard

Fri, 26 Aug 2011 17:15:19 -0400

Clear Channel Communications has partnered with the National September 11 Memorial & Museum organization to raise awareness (and funds) for the memorial with a series of public service announcements which will run on its "Spectacolor SpecHD" digital billboard in Times Square, as well as on static and digital display surfaces around New York City and the metropolitan area. Clear Channel Outdoor will be joined by CBS Outdoor, Cemusa, Titan, and Van Wagner for the outdoor portion of the campaign.

DOOHgood Helps African Famine Victims

Fri, 19 Aug 2011 17:15:18 -0400

With its proven ability to deliver brief, compelling messages to consumers on the go, digital out-of-home is a powerful tool for advertisers -- but also recommends itself for charitable causes seeking to raise awareness about urgent social causes. In this vein, a dozens of DOOH networks have banded together to create a collective, DOOHgood, to help nonprofits get their messages out by donating free, unsold ad space and producing video spots.

Twitter Comes to DOOH

Fri, 12 Aug 2011 15:30:41 -0400

Digital out-of-home and Twitter have a lot in common: they are both relatively new media platforms, enabled by technological advances, whose audience continues to grow by leaps and bounds. So why not put them together? That's the thinking behind a new offering from Visix, Inc., a digital signage software provider, which recently unveiled a "Twitter Board" and "Twitter Bulletin" among its new DOOH options and creative services.

Cisco Gets Into DOOH

Fri, 05 Aug 2011 16:45:47 -0400

One of the world's largest tech companies has identified digital out-of-home as a growth industry, and it wants in. This week saw Cisco unveil its new Enterprise Content Delivery System, which should make it easier to manage video content across a variety of platforms, execs said, while eliminating commons problems like delays in video playback, video interruptions, and pixilation.

Intel Intros DO For Fashion Retail

Fri, 22 Jul 2011 16:15:23 -0400

Intel has unveiled a new digital out-of-home product for the retail environment, the Retail Interactive Fashion Experience, which allows shoppers to scroll through a particular store's inventory of clothing and accessories. The product is part of Intel's "Connected Store" concept, combining place-based digital displays with email and social functionality.

Greening Up: Digital Billboards Now Use Less Energy

Fri, 08 Jul 2011 15:48:46 -0400

Digital billboards are using significantly less energy, on average, than they were four years ago, according to an analysis by the Louis Berger Group. That's good news for the digital out-of-home industry, since high energy consumption (which can result in excess heat, requiring even more energy for cooling) has been one of the main complaints leveled at the burgeoning medium by its critics. It could also make DO more appealing for advertisers by reducing costs, and for billboard owners by boosting profitability.

DO At The Water-Cooler -- Literally

Fri, 03 Jun 2011 16:15:12 -0400

There's no more primal desire than thirst, so there's pretty much a guaranteed audience for Splash, the newest product from Aquamedia Advertising, a Spanish digital out-of-home advertising company based in Barcelona: it's basically a fancy water dispenser with three built-in 42-inch LCD displays, one per side (except for the back of the unit), plus a 23-inch touchscreen offering all sorts of interactive possibilities.

Barnes & Noble Plans College DO Network

Mon, 23 May 2011 10:45:11 -0400

Barnes & Noble College Booksellers is joining forces with Scentsa Media Networks to create a new digital signage network comprising 1,000 screens in over 400 out of B&N's total 624 college bookstores. The B&N College Bookstore Media Network will provide advertisers with opportunities to reach college students near the point of purchase with live, high-definition media streams showing content tailored for the college audience, including videos, news briefs, sports, local weather, and university updates.

DPAA Gets Three New Members

Fri, 06 May 2011 15:31:26 -0400

he digital out-of-home market is growing by leaps and bounds, and the trend is reflected in the industry's trade organization's expanding membership. This week the Digital Place-Based Advertising Association announced three new members: PlaceWise Media, DOmedia, and Ayuda Media Systems, bringing the total number of members to 31.

Meredith And PRN Partner For Lifestyle Video

Fri, 22 Apr 2011 17:30:16 -0400

Meredith Corp.'s video division, Meredith Video Studios, is joining forces with Premier Retail Networks to develop, create, and produce custom video content for PRN's digital place-based video network in retail and supermarket locations around the U.S.

More Moves In Healthcare DO

Fri, 25 Mar 2011 17:15:22 -0400

A number of digital out-of-home networks have sprung up over the last few years targeting one of the most engaged captive audiences there is -- patients in healthcare venues, including doctors' offices and hospitals. This week brought new developments in the healthcare DO business, including a new healthcare-focused network from Adcentricity, and new research from the Wellness Network.