https://www.mediapost.com/Noneen-usMon, 09 Dec 2013 16:04:15 -0500https://www.mediapost.com/publications/article/215127/beatpixels-brings-dooh-to-checkout-dividers.htmlAnd here I thought I'd seen it all, with ads in the bottom of bins for personal belongings at airport security checkpoints. But I hadn't, as it turns out a British company called Beatpixels is bringing digital display ads to the dividers provided by supermarkets so customers can separate their purchases on the checkout conveyor belt. The product, called ADVider, is intended to replace those horribly "boring" plastic dividers supermarkets use now (thank goodness). Yes, you read that right -- and yes, it means ads are now officially everywhere.Mon, 09 Dec 2013 16:04:15 -0500https://www.mediapost.com/publications/article/215127/beatpixels-brings-dooh-to-checkout-dividers.htmlhttps://www.mediapost.com/publications/article/214131/saks-fifth-avenue-plans-digital-snowflake-specta.htmlWhether you're a permanent resident or a tourist passing through, one of the great joys of the New York City holiday season is strolling along Fifth Avenue, gawking at store displays filled with overpriced luxury goods, wondering when the revolution is going to come. Last year the experience was rendered even more whimsical thanks to Saks Fifth Avenue's "Snowflake Spectacular," a giant 3D animation projected on the side of the flagship store. Saks is doing it again this year with a second "Snowflake Spectacular," complemented by digital place-based installations in the store's famous holiday window displays.Fri, 22 Nov 2013 17:49:19 -0500https://www.mediapost.com/publications/article/214131/saks-fifth-avenue-plans-digital-snowflake-specta.htmlhttps://www.mediapost.com/publications/article/213619/jcdecaux-google-launch-outdoor-social-game.htmlSometimes something comes along that spans so many media categories I don't even know how to describe it: I guess the best way to summarize JCDecaux's new partnership Google's Niantic Labs would be a "mobile, social, place-based, digital out-of-home, massively multiplayer immersive gaming experience." And I'm still not sure that quite covers it.Fri, 15 Nov 2013 17:20:58 -0500https://www.mediapost.com/publications/article/213619/jcdecaux-google-launch-outdoor-social-game.htmlhttps://www.mediapost.com/publications/article/213151/health-insurer-taps-solohealth.htmlAnother big health insurance company, Health Care Service Corporation, has tapped SoloHealth to deliver marketing messages and healthcare information through its networks of interactive digital kiosks, the company's announced recently.Fri, 08 Nov 2013 17:10:36 -0500https://www.mediapost.com/publications/article/213151/health-insurer-taps-solohealth.htmlhttps://www.mediapost.com/publications/article/212635/dooh-mobile-platforms-partner-for-multiscreen-ad.htmlDigital out-of-home and mobile advertising are a natural pairing, allowing advertisers to engage consumers on the go and near the point of purchase, while also offering more precise measurement through interactivity. Now mobile advertising platforms and digital out-of-home networks are integrating their products to allow real-time, real world, multiscreen ad delivery. In one of the latest tie-ups, mobile advertiser Verve Mobile has formed a strategic partnership with Vistar Media, which operates over 100,000 digital screens across the U.S., to create a multiscreen, location-based marketing platform.Fri, 01 Nov 2013 17:13:21 -0400https://www.mediapost.com/publications/article/212635/dooh-mobile-platforms-partner-for-multiscreen-ad.htmlhttps://www.mediapost.com/publications/article/212149/dpaa-bows-first-multi-network-campaign.htmlThis week at the Video Everywhere Summit, the Digital Place-based Advertising Association shared the details of its first multi-network campaign, a pilot program conducted for the Tri-State Ford Dealers in the New York DMA, which generated increased reach and greater efficiency in the complementary TV advertising buy.Fri, 25 Oct 2013 16:51:35 -0400https://www.mediapost.com/publications/article/212149/dpaa-bows-first-multi-network-campaign.htmlhttps://www.mediapost.com/publications/article/211625/digital-billboards-face-more-opposition.htmlDigital billboards are a boon for the outdoor advertising companies who own them, allowing them to display multiple messages, adjust ad creative in mid-campaign, and charge advertising clients by daypart. But that doesn't mean they're necessarily popular with the people who live around them, as a quick survey of local debates over digital signage -- in cities and towns large and small, all around the U.S. -- will demonstrate.Fri, 18 Oct 2013 16:11:32 -0400https://www.mediapost.com/publications/article/211625/digital-billboards-face-more-opposition.htmlhttps://www.mediapost.com/publications/article/211170/adspace-gets-short-form-video-from-nowthis-news.htmlAdSpace Digital Mall Network has formed a partnership with NowThis News, giving the retail digital out-of-home network access to short-form video news content specifically tailored to Millennial consumers. Under the terms of the agreement, content from NowThis News will appear in 200 malls in the AdSpace network across top DMAs, reaching about 24 million viewers per week.Fri, 11 Oct 2013 16:34:23 -0400https://www.mediapost.com/publications/article/211170/adspace-gets-short-form-video-from-nowthis-news.htmlhttps://www.mediapost.com/publications/article/210679/big-week-for-transit-dooh.htmlWhile the digital out-of-home space is always busy, this week transit-based DOOH took center stage with a flurry of new deals and products at home and abroad.Fri, 04 Oct 2013 16:20:00 -0400https://www.mediapost.com/publications/article/210679/big-week-for-transit-dooh.htmlhttps://www.mediapost.com/publications/article/210178/gannett-spins-off-captivate.htmlCaptivate Network, which operates digital displays in elevators in over 1,000 big office buildings across the U.S. and Canada, is being partially spun off by owner Gannett Co., which has partnered with private equity firm Generation Partners. Henceforth Captivate will be a separate company co-owned by Gannett and Generation.Fri, 27 Sep 2013 16:08:39 -0400https://www.mediapost.com/publications/article/210178/gannett-spins-off-captivate.htmlhttps://www.mediapost.com/publications/article/209639/advertising-week-takes-over-times-square.htmlDid you know there are digital signs in Times Square that are suitable for carrying advertising messages? If not, a whole raft of publicity stunts and campaigns will help educate you about the existence of these signs during Advertising Week and beyond.Fri, 20 Sep 2013 16:34:04 -0400https://www.mediapost.com/publications/article/209639/advertising-week-takes-over-times-square.htmlhttps://www.mediapost.com/publications/article/208645/lcd-signage-shipments-jump.htmlWhile not every digital display sold necessarily carries advertising, shipments of digital signage are a pretty good bellwether for the digital out-of-home advertising business that depends on them. And judging by the latest industry data, cutting edge LCD signage -- and with it , DOOH -- are booming.Fri, 06 Sep 2013 16:38:27 -0400https://www.mediapost.com/publications/article/208645/lcd-signage-shipments-jump.htmlhttps://www.mediapost.com/publications/article/208199/dooh-blooms-on-post-industrial-sites.htmlIt's an unfortunate fact of our modern, post-industrial economy that buildings, like people, sometimes get left behind: just check out the abandoned steel mills of Pittsburgh or the vast, derelict spaces of Detroit Harbor. But abandoned buildings still have their uses, even when they aren't candidates for full restoration or redevelopment. For one thing, they're great backdrops for digital signage -- really, really big digital signage.Fri, 30 Aug 2013 15:49:00 -0400https://www.mediapost.com/publications/article/208199/dooh-blooms-on-post-industrial-sites.htmlhttps://www.mediapost.com/publications/article/207512/digital-kiosks-come-to-nascar.htmlOne of the nation's most popular spectator sports is about to get more interactive, thanks to digital-out-of-home technology. This week racing venue owner Speedway Motorsports, Inc. began testing digital signage kiosks (created by the Heads and Tails Company, a SoCal outfit) during the Irwin Tools Night Race NASCAR Weekend at the Bristol Motor Speedway in Bristol, Tenn.Fri, 23 Aug 2013 15:16:52 -0400https://www.mediapost.com/publications/article/207512/digital-kiosks-come-to-nascar.htmlhttps://www.mediapost.com/publications/article/206984/kiosks-turn-users-into-wolverines-er-the-wolve.htmlIf you are a 12-year-old boy, or were ever one, then you have probably fantasized about being The Wolverine, easily the most hirsute and irritable of Marvel Comics' pantheon of gravelly voiced, chemically altered weirdos. Now you can make the fantasy reality, thanks to 20th Century Fox International and Soap Creative, which joined forces (like the X-Men, get it?) to create interactive kiosks that put you in the buff superhero's fur, as part of a worldwide promotion for "The Wolverine" movie.Fri, 16 Aug 2013 18:40:06 -0400https://www.mediapost.com/publications/article/206984/kiosks-turn-users-into-wolverines-er-the-wolve.htmlhttps://www.mediapost.com/publications/article/206518/dpaa-summit-to-focus-on-video-everywhere.htmlThe Digital Place-based Advertising Association revealed its agenda for its sixth annual summit, "Video Everywhere," which will explore ways to integrate place-based media with the rest of the evolving media landscape.Fri, 09 Aug 2013 16:20:51 -0400https://www.mediapost.com/publications/article/206518/dpaa-summit-to-focus-on-video-everywhere.htmlhttps://www.mediapost.com/publications/article/206008/monster-media-buys-locamoda.htmlDigital out-of-home network Monster Media has acquired LocaModa, which helps DOOH networks and advertisers integrate social media content into their campaigns, including mobile and online channels. LocaModa has its own network of DOOH affiliates and clients, so the acquisition will also increase Monster Media's reach.Fri, 02 Aug 2013 15:28:39 -0400https://www.mediapost.com/publications/article/206008/monster-media-buys-locamoda.htmlhttps://www.mediapost.com/publications/article/205495/jcdecaux-unveils-even-bigger-signs-at-jfk.htmlJCDecaux apparently felt that the very large digital sign it recently unveiled at John F. Kennedy International Airport's Terminal 8 just wasn't enough: this week the global outdoor advertiser revealed two even bigger signs above the entrance to JFK's Terminal 1, which you won't be able to miss if you happen to be traveling via Air France, Lufthansa, Aeromexico, Japan Airlines, or Korean Air, or any one of the other airlines hosted at Terminal 1.Fri, 26 Jul 2013 15:57:29 -0400https://www.mediapost.com/publications/article/205495/jcdecaux-unveils-even-bigger-signs-at-jfk.htmlhttps://www.mediapost.com/publications/article/204931/iz-on-launches-hispanic-ad-network.htmlIZ-ON, the in-store digital video network previously known as Premier Retail Networks, has launched a Hispanic advertising network which it claims reaches 34 million Hispanic viewers per month through displays in big-box retailers, convenience stores, and dining venues.Fri, 19 Jul 2013 14:40:58 -0400https://www.mediapost.com/publications/article/204931/iz-on-launches-hispanic-ad-network.htmlhttps://www.mediapost.com/publications/article/204450/google-taps-nfc-for-dooh-games-in-aussie-airports.htmlGoogle is promoting Google Play in Australia with a new campaign combining digital-out-of-home displays and near-field communication, as well as QR codes, in three major airports.Fri, 12 Jul 2013 16:29:16 -0400https://www.mediapost.com/publications/article/204450/google-taps-nfc-for-dooh-games-in-aussie-airports.htmlhttps://www.mediapost.com/publications/article/203943/solohealth-tapped-by-blue-cross-and-blue-shield-of.htmlSoloHealth, which operates a network of interactive kiosks in retail locations, said it has been selected by Blue Cross and Blue Shield of Georgia to help the insurer engage with current customers and acquire new ones.Fri, 05 Jul 2013 15:19:53 -0400https://www.mediapost.com/publications/article/203943/solohealth-tapped-by-blue-cross-and-blue-shield-of.htmlhttps://www.mediapost.com/publications/article/203591/cnn-airport-muscles-up-with-new-programming.htmlCNN Airport Network is bolstering its programming lineup with new sports and entertainment offerings, the digital out-of-home network announced this week. CNN Airport's new offerings include three- and four-minute clips from "Conan," the TBS talk show hosted by Conan O'Brien, as well as full-length segments from HBO's "Real Sports With Byrant Gumbel," including program introductions hosted by Gumbel.Fri, 28 Jun 2013 17:07:56 -0400https://www.mediapost.com/publications/article/203591/cnn-airport-muscles-up-with-new-programming.htmlhttps://www.mediapost.com/publications/article/203054/sfo-taps-clear-channel-airports-for-digital-makeov.html San Francisco International Airport has selected Clear Channel Airports to create a digital out-of-home network combining art with information and advertising. CCA, a division of Clear Channel Outdoor, will create displays for "ambient digital art" highlighting San Francisco's historical role as the Gateway to the Pacific.Fri, 21 Jun 2013 12:25:16 -0400https://www.mediapost.com/publications/article/203054/sfo-taps-clear-channel-airports-for-digital-makeov.htmlhttps://www.mediapost.com/publications/article/202539/study-advertisers-waste-23-billion-by-not-using.htmlDigital out-of-home advertising campaigns that neglect to take advantage of DOOH's unique qualities are wasting some $2.3 billion per year, according to a new study from Clear Channel Outdoor, which looked at DOOH campaigns to see how many of them are leveraging features like motion, interactivity, and the ability to deliver content in real time.Fri, 14 Jun 2013 18:11:32 -0400https://www.mediapost.com/publications/article/202539/study-advertisers-waste-23-billion-by-not-using.htmlhttps://www.mediapost.com/publications/article/202071/montreal-bus-shelters-getting-displays-with-gestur.htmlBus shelters in Canada's second-largest city are about to get interactive, thanks to a deal between Quebecor Media and the Socit de transport de Montreal, the city's transportation agency, calling for the installation of digital displays equipped with gesture recognition technology at 40 new bus shelters across the Island of Montreal.Fri, 07 Jun 2013 17:37:00 -0400https://www.mediapost.com/publications/article/202071/montreal-bus-shelters-getting-displays-with-gestur.htmlhttps://www.mediapost.com/publications/article/201561/jcdecaux-goes-enormous-at-jfk.htmlJCDecaux's airport division has unveiled what is technically known, in industry parlance, as a "big motherscratcher" of a digital billboard at JFK International Airport's Terminal 8, which you will most assuredly be unable to miss if you fly American or American Eagle (or Air Berlin, Air Brussels, Royal Jordanian or Finnair).Fri, 31 May 2013 16:52:50 -0400https://www.mediapost.com/publications/article/201561/jcdecaux-goes-enormous-at-jfk.htmlhttps://www.mediapost.com/publications/article/201129/dooh-shines-in-emergencies.htmlWhile digital billboards still face plenty of opposition in some locales, their advocates have one argument that can't be denied. Digital signage is an effective tool for communicating with the public during emergencies, like the Boston Marathon attack and the law enforcement manhunt that followed, as well as missing persons cases and major weather events.Fri, 24 May 2013 13:50:32 -0400https://www.mediapost.com/publications/article/201129/dooh-shines-in-emergencies.htmlhttps://www.mediapost.com/publications/article/200576/ncm-upfront-screenvision-unveils-emerging-filmmak.htmlNCM is gearing up to launch FirstLook Sync, a new mobile app that allows moviegoers to interact with advertising and other content from the big screen using their smartphones.Fri, 17 May 2013 14:32:44 -0400https://www.mediapost.com/publications/article/200576/ncm-upfront-screenvision-unveils-emerging-filmmak.htmlhttps://www.mediapost.com/publications/article/200143/after-slow-second-half-in-2012-global-dooh-pickin.htmlThe digital out-of-home media marketplace grew at a nice clip in the first half of 2012, but then decelerated markedly in the second half of the year, according to the latest "Global Digital Out-of-Home Media Forecast 2013-17" from PQ Media. Happily, the growth rate appears to be picking up again in 2013, although PQ Media notes there are still a number of hurdles to be overcome.Sun, 12 May 2013 16:20:23 -0400https://www.mediapost.com/publications/article/200143/after-slow-second-half-in-2012-global-dooh-pickin.htmlhttps://www.mediapost.com/publications/article/199077/cinema-advertising-gets-interactive-mobile.htmlThe two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, including mobile channels and lobby assets. Not coincidentally, all the excitement comes as they woo advertisers with upfront presentations touting the benefits of sight, sound and motion on the big screen, as well as their new digital channels.Fri, 26 Apr 2013 19:22:26 -0400https://www.mediapost.com/publications/article/199077/cinema-advertising-gets-interactive-mobile.html