https://www.mediapost.com/en-usThu, 27 Apr 2017 16:51:00 -0400https://www.mediapost.com/publications/article/299793/study-gap-found-between-customer-expectations-and.htmlAccording to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,Thu, 27 Apr 2017 16:51:00 -0400https://www.mediapost.com/publications/article/299793/study-gap-found-between-customer-expectations-and.htmlhttps://www.mediapost.com/publications/article/299429/oracles-aggressive-move-into-tv-based-on-data-tar.htmlThis week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.Thu, 20 Apr 2017 17:35:15 -0400https://www.mediapost.com/publications/article/299429/oracles-aggressive-move-into-tv-based-on-data-tar.htmlhttps://www.mediapost.com/publications/article/298797/gen-zers-are-savvy-ad-blockers.htmlThose born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.Thu, 13 Apr 2017 10:58:46 -0400https://www.mediapost.com/publications/article/298797/gen-zers-are-savvy-ad-blockers.htmlhttps://www.mediapost.com/publications/article/298492/build-america-mutual-finds-ad-data-identifying-nic.htmlFinancial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.Thu, 06 Apr 2017 11:56:46 -0400https://www.mediapost.com/publications/article/298492/build-america-mutual-finds-ad-data-identifying-nic.htmlhttps://www.mediapost.com/publications/article/298005/contentsquares-ai-bot-arti-processes-trillions-of.htmlContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.Thu, 30 Mar 2017 14:45:33 -0400https://www.mediapost.com/publications/article/298005/contentsquares-ai-bot-arti-processes-trillions-of.htmlhttps://www.mediapost.com/publications/article/297611/nielsen-catalina-moat-link-viewability-and-attent.htmlThe NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.Wed, 22 Mar 2017 11:57:23 -0400https://www.mediapost.com/publications/article/297611/nielsen-catalina-moat-link-viewability-and-attent.htmlhttps://www.mediapost.com/publications/article/297084/lotame-releases-onboarding-for-people-based-ad-tar.htmlTaking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.Wed, 15 Mar 2017 17:06:32 -0400https://www.mediapost.com/publications/article/297084/lotame-releases-onboarding-for-people-based-ad-tar.htmlhttps://www.mediapost.com/publications/article/296640/facebook-to-release-advanced-measurement-tool.htmlAdvertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.Thu, 09 Mar 2017 15:43:17 -0500https://www.mediapost.com/publications/article/296640/facebook-to-release-advanced-measurement-tool.htmlhttps://www.mediapost.com/publications/article/296009/cordial-custom-tracking-for-email-gets-6m-in-seri.htmlCordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.Wed, 01 Mar 2017 11:22:46 -0500https://www.mediapost.com/publications/article/296009/cordial-custom-tracking-for-email-gets-6m-in-seri.htmlhttps://www.mediapost.com/publications/article/295599/google-agrees-to-mrc-third-party-audit-for-youtube.htmlGoogle has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.Wed, 22 Feb 2017 14:53:39 -0500https://www.mediapost.com/publications/article/295599/google-agrees-to-mrc-third-party-audit-for-youtube.htmlhttps://www.mediapost.com/publications/article/295152/mobile-location-based-video-ads-positioned-for-gro.htmlThe percentage of local mobile video ads served with location-based targeting jumped from 5% in the second quarter in 2016 to 17% in the fourth quarter of the same year, according to data scheduled for release Friday.Thu, 16 Feb 2017 13:20:56 -0500https://www.mediapost.com/publications/article/295152/mobile-location-based-video-ads-positioned-for-gro.htmlhttps://www.mediapost.com/publications/article/294730/mobile-to-give-live-streaming-video-targeting-a-b.htmlVideo will have the highest growth rate of any mobile application representing 78% of all mobile traffic and live video will represent 5% of total mobile video traffic by 2021, according to Cisco data released this week.Thu, 09 Feb 2017 13:57:42 -0500https://www.mediapost.com/publications/article/294730/mobile-to-give-live-streaming-video-targeting-a-b.htmlhttps://www.mediapost.com/publications/article/294073/data-becomes-pillar-of-advertising-in-2017.htmlIf 2016 was the year of measurement, than 2017 will become the year marketers feel comfortable enough to trust ad targeting and metrics to their campaign partners like Google or Bing.Wed, 01 Feb 2017 16:09:30 -0500https://www.mediapost.com/publications/article/294073/data-becomes-pillar-of-advertising-in-2017.htmlhttps://www.mediapost.com/publications/article/293650/consumer-identity-data-becomes-big-business.htmlIn 2017, more companies will clean up their CRM databases to verify contact lists, and there will be a significant uptick in the use of customer identity data management as social sites, portals, search engines and publishers deny agencies and advertisers the right to information based on consumer privacy concerns. At least in Infutor's world.Thu, 26 Jan 2017 16:55:11 -0500https://www.mediapost.com/publications/article/293650/consumer-identity-data-becomes-big-business.htmlhttps://www.mediapost.com/publications/article/293112/the-coming-of-insights-automation.htmlThere is a movement across the advertising industry to build out a type of machine learning artificial intelligence that can look at key performance indicators within a large set of data and understand the key drivers moving KPIs either up or down.Thu, 19 Jan 2017 15:58:24 -0500https://www.mediapost.com/publications/article/293112/the-coming-of-insights-automation.htmlhttps://www.mediapost.com/publications/article/292627/how-white-ops-foiled-russian-hackers-stealing-5m.htmlRemember the Russian group running U.S. and Netherlands data centers that generated between $3 million to $5 million per day? Advertisers need to become more in tune with this type of cybercrime to prevent it from happening again.Thu, 12 Jan 2017 14:36:39 -0500https://www.mediapost.com/publications/article/292627/how-white-ops-foiled-russian-hackers-stealing-5m.htmlhttps://www.mediapost.com/publications/article/292141/elite-sem-builds-data-analysis-for-brands-in-2017.htmlElite SEM plans to build support for brands looking to better understand the data they collect through their own and partner systems. Most clients have their own data teams to collect information, but analysis on how to best use that data will come from partners.Wed, 04 Jan 2017 16:59:30 -0500https://www.mediapost.com/publications/article/292141/elite-sem-builds-data-analysis-for-brands-in-2017.htmlhttps://www.mediapost.com/publications/article/291901/new-role-at-marketers-data-translator.htmlA gap between data analysts crunching the numbers and decision-makers in the field means that companies will need to hire employees to fill a new position called data translator, according to an article published in MIT Sloan Management Review.Wed, 28 Dec 2016 12:40:18 -0500https://www.mediapost.com/publications/article/291901/new-role-at-marketers-data-translator.htmlhttps://www.mediapost.com/publications/article/291550/lenovo-taps-talend-to-keep-data-in-house.htmlKeeping data in-house rather than sending it to the cloud has advantages, says Marc Gallman, senior manager, big data architecture at Lenovo. One advantage is creating an nontraditional attribution data model that continually proves a positive return on investment.Wed, 21 Dec 2016 16:28:22 -0500https://www.mediapost.com/publications/article/291550/lenovo-taps-talend-to-keep-data-in-house.htmlhttps://www.mediapost.com/publications/article/290995/aeropost-uses-data-to-solve-cross-border-ecommerce.htmlAeropost, which specializes in Latin America and Caribbean ecommerce markets, recently announced its partnership with Quibit to solve some of the challenges related to product shipment, delivery and payment in cross-border ecommerce through data and improving customer experiences.Fri, 16 Dec 2016 08:58:38 -0500https://www.mediapost.com/publications/article/290995/aeropost-uses-data-to-solve-cross-border-ecommerce.htmlhttps://www.mediapost.com/publications/article/290456/study-finds-marketers-on-technology-overload.htmlMarketers deploy an average of five media and marketing tools, purchase ad space and targeting options from multiple vendors, and buy a variety of ads -- all of which might be too much to get the job done, according to a recent study.Wed, 07 Dec 2016 13:20:39 -0500https://www.mediapost.com/publications/article/290456/study-finds-marketers-on-technology-overload.htmlhttps://www.mediapost.com/publications/article/290008/rise-in-mobile-shows-marketers-why-they-must-rethi.htmlConsumer holiday shopping trends revealed this week point to an increase in purchases through mobile channels, specifically smartphones. Mobile devices -- smartphones and tablets -- surpassed desktop in terms of visits to Web sites, contributing up to 55%.Fri, 02 Dec 2016 14:01:44 -0500https://www.mediapost.com/publications/article/290008/rise-in-mobile-shows-marketers-why-they-must-rethi.htmlhttps://www.mediapost.com/publications/article/289659/sony-sponsors-adobe-analytics-competition-to-find.htmlSony wanted to find a way to optimize its PlayStation business through data, so it sponsored Adobe's twice-annual analytics competition to find answers.Wed, 23 Nov 2016 13:50:16 -0500https://www.mediapost.com/publications/article/289659/sony-sponsors-adobe-analytics-competition-to-find.htmlhttps://www.mediapost.com/publications/article/289154/unusual-data-partners-finding-close-connections.htmlReal-time location data and ad-targeting services brought together some unlikely suitors this week ranging from xAd's acquisition of WeatherBug, to WPP's data alliance with Spotify, and Snapchat's data deal with Foursquare.Wed, 16 Nov 2016 16:41:56 -0500https://www.mediapost.com/publications/article/289154/unusual-data-partners-finding-close-connections.htmlhttps://www.mediapost.com/publications/article/288651/coke-vs-pepsi-taste-test-moves-to-data-targeting.htmlAfter 40 years of relentless advertising and a variety of slogans and creative advertising campaigns, data tells marketers that the differences between Coke and Pepsi go much further than their distinct flavors.Wed, 09 Nov 2016 15:07:06 -0500https://www.mediapost.com/publications/article/288651/coke-vs-pepsi-taste-test-moves-to-data-targeting.htmlhttps://www.mediapost.com/publications/article/288138/the-cardinal-sin-of-data-collection.htmlCapturing consumer data without using it to personalize messages should become a "cardinal sin" because it alienates existing and potential customers and limits their desire to share more, according to a recent report.Wed, 02 Nov 2016 12:58:10 -0400https://www.mediapost.com/publications/article/288138/the-cardinal-sin-of-data-collection.htmlhttps://www.mediapost.com/publications/article/287708/qubit-machine-learning-identifies-lost-revenue.htmlA London-based company has developed technology that tells marketers the revenue they're missing by ignoring to target a specific market segment.Thu, 27 Oct 2016 16:15:31 -0400https://www.mediapost.com/publications/article/287708/qubit-machine-learning-identifies-lost-revenue.htmlhttps://www.mediapost.com/publications/article/287083/dma-pushes-strong-data-guidelines-as-info-overloa.htmlThe Direct Marketing Association (DMA) this week at &THEN in Los Angeles began rallying the industry to develop new guidelines specifically for retail stores.Wed, 19 Oct 2016 16:01:14 -0400https://www.mediapost.com/publications/article/287083/dma-pushes-strong-data-guidelines-as-info-overloa.htmlhttps://www.mediapost.com/publications/article/286641/yahoo-patent-brings-online-ad-targeting-to-billboa.htmlA Yahoo patent could bring targeting and tracking capabilities to out-of-home (OOH) advertising. The recently updated patent describes a method of real-time advertising in public spaces.Wed, 12 Oct 2016 02:34:38 -0400https://www.mediapost.com/publications/article/286641/yahoo-patent-brings-online-ad-targeting-to-billboa.htmlhttps://www.mediapost.com/publications/article/286166/apple-focuses-on-relevance-to-target-search-ads-in.htmlApple this week opened Search Ads in its App Store for iPhone and iPad in the U.S to all publishers and developers after announcing the service last June. The ads go live Wednesday with a credit toward the first campaign. The ads aim to target consumers based on relevancy.Wed, 05 Oct 2016 16:26:30 -0400https://www.mediapost.com/publications/article/286166/apple-focuses-on-relevance-to-target-search-ads-in.html