MediaPost | Accounts on the Move

Polestar Selects Pulse Advertising As Global Influencer Marketing Partner

Thu, 02 Apr 2026 11:00:00 -0400

The agency's remit: creator-led campaigns that run across EMEA, North America and APAC.

Outdoor Brands Appoints New Media, Creative Agencies

Wed, 18 Mar 2026 09:31:33 -0400

Outdoor Brands LLC has appointed Acadia as lead media agency and The Variable as lead creative agency after a review. The maker of outdoor grills (Pit Boss, Charbroil, Oklahoma Joe’s) also retained Gear Communications as its PR agency.

The Variable will lead creative development focused on building top-of-funnel awareness and accelerating retail conversion heading into the 2026 grilling season.

Acadia will oversee full-funnel media strategy and investment across national, digital, DTC and retail media networks including Amazon, Walmart, The Home Depot and Lowe’s.

Gear Communications will continue leading earned media strategy, product visibility and innovation storytelling.

Billings were not disclosed.

National Highways Selects ELVIS As Lead Creative, First Work Targets Motorcyclists

Mon, 16 Mar 2026 11:00:00 -0400

The win is the first major account since the agency's relaunch.

Net Conversion Wins Media Duties For Evermore Orlando Resort; Healthy Paws

Thu, 12 Mar 2026 11:50:44 -0400

Media agency Net Conversion has been awarded full-service media duties for Evermore Orlando Resort.

The relationship started last year when the agency started working with the resort as a specialized analytics partner.

Billings were not disclosed and the incumbent was not immediately identified.

Separately, Net Conversion is partnering with agency Questus to provide marketing services for Healthy Paws pet insurance. Questus is handling brand strategy and creative while Net conversion is handling full funnel media strategy and execution.

Broadhead Drives Stoughton Trailers As First AOR

Wed, 11 Mar 2026 11:00:00 -0400

The agency's remit is to modernize the brand, which has transformed into a global, multibillion-dollar company.

American Haiku Named Tiffany Partner, Launches HardWear Spot

Mon, 09 Mar 2026 11:00:00 -0400

American Haiku's first work debuted on paid IG and YouTube

Care Bears Taps Ralph As Social Partner Of Record

Fri, 06 Mar 2026 11:00:00 -0500

The brief is to double the brand's followers across TikTok, Instagram, Facebook and YouTube.

Embrace Pet Insurance Selects Gale As Integrated AOR

Thu, 26 Feb 2026 11:00:00 -0500

The assignment is to enhance the brand's visibility in the category.

HD Wins Remits For Additional PurposeBuilt Brands

Wed, 25 Feb 2026 14:00:55 -0500

Milwaukee-based independent agency Hanson Dodge (HD) has been awarded two new assignments from its existing PurposeBuilt Brands (PBB) client.

The agency has been named to handle the 30 Seconds Cleaners line of fast-acting outdoor cleaning products along with the Harris cleaning and pest control brand. Both brands were awarded to the agency without a review.

HD will be responsible for creative and strategic development for each brand.

HD continues to handle Green Gobbler plumbing care and Weiman surface cleaners for the company.

DLA Named Lead Agency For Green Front Furniture

Wed, 25 Feb 2026 11:00:00 -0500

DLA will deliver a new brand strategy in Q2.

Redscout Wins 3 Accounts, Focuses On Brand Growth

Mon, 23 Feb 2026 11:00:00 -0500

Quizlet, Rubrik and Storyworth work is expected in the coming months.

De'Longhi UK Picks TSA As Influencer/Social Media Agency

Thu, 29 Jan 2026 11:00:00 -0500

The Italian appliance manufacturer is famous for its sleek design.

Kepler Wins Affordable Care Remit

Fri, 23 Jan 2026 11:41:50 -0500

Dental support organization Affordable Care has named Kepler digital media agency of record following a competitive review for its Affordable Dentures & Implants division.

The appointment consolidates audience strategy, media planning, activation, measurement, and clinic-level performance under one partner.

Incumbents and media expenditures were not disclosed.

Media touchpoints include streaming audio, radio, out-of-home, paid search, paid social, and programmatic, working closely with Affordable Dentures & Implants marketing team to build the foundation of a next-generation, data-driven acquisition engine.

Kepler will also support local creative efforts to scale testing across clinics, locations, reviews and testimonials, languages, and audiences, helping to evolve Affordable Dentures & Implants local go-to-market strategy and deepen its connection with local communities.

Ogilvy Scores Major League Soccer AOR

Thu, 15 Jan 2026 11:00:00 -0500

The WPP agency will debut "MLS is Back" in late February.

Vocelli Pizza Names Love Advertising Marketing AOR

Wed, 14 Jan 2026 11:00:00 -0500

The agency will handle media, creative campaigns and influencer strategy.

Colle McVoy Cooks Up Visibility For Instant Pot

Mon, 12 Jan 2026 11:00:00 -0500

The remit is to reach younger audiences who haven't engaged with the brand.

E.ON Next Names TSA Social Creative Agency

Wed, 07 Jan 2026 11:00:00 -0500

The shop will raise brand awareness and social content creation.

Ark Wins Goodwood Revival Account

Tue, 09 Dec 2025 11:00:00 -0500

First work for the vintage-car race begins in February.

Almond Board of California Picks Grey NY As AOR

Mon, 08 Dec 2025 11:00:00 -0500

A new brand campaign is expected next year.

Midas Selects Where Eagles Dare As Creative AOR

Thu, 04 Dec 2025 11:00:00 -0500

The Pittsburgh-based agency will handle brand strategy and full-funnel creative.

Aaron's Company Names Truth Marketing + Media AOR

Tue, 25 Nov 2025 11:00:00 -0500

Aaron's offers a DTC lease-to-own option at its 1,100 stores in 47 states.

Massport Names Allen & Gerritsen Brand Marketing-Social AOR

Mon, 10 Nov 2025 11:00:00 -0500

Massport owns Massachusetts airports and cruise terminals.

Copacino Fujikado Wins Media, Creative Assignments For ORCA

Thu, 06 Nov 2025 16:25:02 -0500

Seattle-based creative and media agency Copacino Fujikado has been awarded both the creative and media contracts for ORCA (One Regional Card for All), the regional transit payment system connecting multiple transit agencies across Washington’s Puget Sound. The selection followed a competitive pitch.

It wasn’t immediately if there was an incumbent or who else participated in the pitch. Billings were not disclosed.

“ORCA is making paying for transit simpler and smarter for our riders,” said Erin O’Connell, Deputy Director of Customer Experience for ORCA. “Copacino Fujikado stood out for their deep understanding of the Puget Sound region, their strategic creativity, and their ability to engage people on traditional and digital media.”

The remit includes integrated marketing strategy, brand creative, and media execution. The agency’s upcoming campaign will drive awareness and adoption of the transit payment method.

ORCA is used by millions of riders across Pacific Northwest systems including Everett Transit, Community Transit, King County Metro, Kitsap Transit, Pierce Transit, Sound Transit and Washington State Ferries. It offers a single, seamless payment system that unites multiple modes of transportation across the four-county area.

The agency’s client roster also includes Sound Transit, Revvity Signals and Visit Seattle.

Atomic London Wins Creative Assignment For Luton Express

Thu, 06 Nov 2025 11:00:00 -0500

Atomic's creative work will launch cross-platform in 2026.

Edgewell Adds BBH USA As Creative AOR

Thu, 16 Oct 2025 11:00:00 -0400

Edgewell brands include Schick, Wilkinson Sword and Billie.

Clean Simple Eats Names January Digital Media AOR

Wed, 08 Oct 2025 11:00:00 -0400

The agency handles media strategy and planning across Meta and Google.

Fitzco Named First AOR For Biolyte

Mon, 06 Oct 2025 11:00:00 -0400

The agency's remit is both creative and media.

Benton's Taps Tilt As Creative AOR

Fri, 03 Oct 2025 11:00:00 -0400

The country ham brand built a following for its old-school methods.

Redscout Leads Brand Strategy For Tailored Brands

Thu, 25 Sep 2025 11:00:00 -0400

First work is expected to roll out across the U.S. and Canada in Q4.

ROI DNA Named Global Digital Advertising Partner For Qualtrics

Wed, 24 Sep 2025 09:09:24 -0400

ROI·DNA, a full-service B2B digital marketing agency and part of Enero Group’s Hotwire Global has been selected as the global digital advertising partner for Qualtrics, a company that powers employee and customer experiences.

ROI·DNA will lead paid media strategy and execution across global and local markets to help Qualtrics accelerate growth and deepen engagement with key audiences.

Media expenditures were not disclosed.

Campaigns will be activated across paid search, social, and programmatic channels.

The selection followed a competitive pitch process.