MediaPost | Accounts on the Move

Hanson Dodge Adds Pet Supplies Plus, Nature & Culture Museum To Client Roster

Wed, 20 May 2026 08:48:23 -0400

Milwaukee-based indie agency Hanson Dodge (HD) has won three new pieces of business including new clients Pet Supplies Plus, Nature & Culture Museum of Wisconsin and a new assignment from supply chain company IFS Softeon.

For Pet Supplies Plus, HD will be responsible for creative and strategic development in select sectors of their business.

For the Nature & Culture Museum of Wisconsin, the goal is to generate excitement for the museum’s grand opening via the development of a new website designed with the goal of driving admissions after its launch next year.

And HD will handle social and display work for IFS Softeon. The Softeon work is expected to go live in Summer. Work for Pet Supplies Plus and the Nature & Culture Museum will debut next year.

The wins follow other new business awarded earlier this year including 30-Second Cleaners and Harris cleaning and pest control brand -- both from PurposeBuilt Brands--and Festa oven-ready Pinsa crusts.

Ark Agency Heads Strategic, Creative Work For Rude Health

Tue, 05 May 2026 11:00:00 -0400

First work is expected in the coming months.

GS&P Wins Rao's Creative Account

Mon, 04 May 2026 09:08:01 -0400

Rao's Homemade has appointed Goodby Silverstein & Partners (GS&P) as its creative agency partner.

It wasn't clear if the appointment followed a formal review or if there was an incumbent on the account.

GS&P will develop creative work which will build on Rao's heritage of slow-simmered sauces, premium ingredients, and recipes, while expanding its cultural relevance across media, storytelling, and brand experiences. Initial work is expected to debut later this year.

Rao’s is part of Sovos Brands, which was acquired by Campbell’s in 2024.

Other recent wins for the agency include with American Express, NBA2K, Maruchan, Blue Buffalo, and the Smithsonian.

WPP Media Wins KFC, Pizza Hut Singapore Assignments

Mon, 20 Apr 2026 09:10:31 -0400

WPP Media has been appointed integrated media agency for KFC Singapore and Pizza Hut Singapore, following a competitive pitch.

The agency’s remit includes media strategy, planning, and buying for both brands across the market.

Spending was not disclosed, and the incumbents on the account were not identified.

WPP Media has existing relationships with both brands, working with them in parts of Europe, Asia Pacific, and other regions.

Polestar Selects Pulse Advertising As Global Influencer Marketing Partner

Thu, 02 Apr 2026 11:00:00 -0400

The agency's remit: creator-led campaigns that run across EMEA, North America and APAC.

Outdoor Brands Appoints New Media, Creative Agencies

Wed, 18 Mar 2026 09:31:33 -0400

Outdoor Brands LLC has appointed Acadia as lead media agency and The Variable as lead creative agency after a review. The maker of outdoor grills (Pit Boss, Charbroil, Oklahoma Joe’s) also retained Gear Communications as its PR agency.

The Variable will lead creative development focused on building top-of-funnel awareness and accelerating retail conversion heading into the 2026 grilling season.

Acadia will oversee full-funnel media strategy and investment across national, digital, DTC and retail media networks including Amazon, Walmart, The Home Depot and Lowe’s.

Gear Communications will continue leading earned media strategy, product visibility and innovation storytelling.

Billings were not disclosed.

National Highways Selects ELVIS As Lead Creative, First Work Targets Motorcyclists

Mon, 16 Mar 2026 11:00:00 -0400

The win is the first major account since the agency's relaunch.

Net Conversion Wins Media Duties For Evermore Orlando Resort; Healthy Paws

Thu, 12 Mar 2026 11:50:44 -0400

Media agency Net Conversion has been awarded full-service media duties for Evermore Orlando Resort.

The relationship started last year when the agency started working with the resort as a specialized analytics partner.

Billings were not disclosed and the incumbent was not immediately identified.

Separately, Net Conversion is partnering with agency Questus to provide marketing services for Healthy Paws pet insurance. Questus is handling brand strategy and creative while Net conversion is handling full funnel media strategy and execution.

Broadhead Drives Stoughton Trailers As First AOR

Wed, 11 Mar 2026 11:00:00 -0400

The agency's remit is to modernize the brand, which has transformed into a global, multibillion-dollar company.

American Haiku Named Tiffany Partner, Launches HardWear Spot

Mon, 09 Mar 2026 11:00:00 -0400

American Haiku's first work debuted on paid IG and YouTube

Care Bears Taps Ralph As Social Partner Of Record

Fri, 06 Mar 2026 11:00:00 -0500

The brief is to double the brand's followers across TikTok, Instagram, Facebook and YouTube.

Embrace Pet Insurance Selects Gale As Integrated AOR

Thu, 26 Feb 2026 11:00:00 -0500

The assignment is to enhance the brand's visibility in the category.

HD Wins Remits For Additional PurposeBuilt Brands

Wed, 25 Feb 2026 14:00:55 -0500

Milwaukee-based independent agency Hanson Dodge (HD) has been awarded two new assignments from its existing PurposeBuilt Brands (PBB) client.

The agency has been named to handle the 30 Seconds Cleaners line of fast-acting outdoor cleaning products along with the Harris cleaning and pest control brand. Both brands were awarded to the agency without a review.

HD will be responsible for creative and strategic development for each brand.

HD continues to handle Green Gobbler plumbing care and Weiman surface cleaners for the company.

DLA Named Lead Agency For Green Front Furniture

Wed, 25 Feb 2026 11:00:00 -0500

DLA will deliver a new brand strategy in Q2.

Redscout Wins 3 Accounts, Focuses On Brand Growth

Mon, 23 Feb 2026 11:00:00 -0500

Quizlet, Rubrik and Storyworth work is expected in the coming months.

De'Longhi UK Picks TSA As Influencer/Social Media Agency

Thu, 29 Jan 2026 11:00:00 -0500

The Italian appliance manufacturer is famous for its sleek design.

Kepler Wins Affordable Care Remit

Fri, 23 Jan 2026 11:41:50 -0500

Dental support organization Affordable Care has named Kepler digital media agency of record following a competitive review for its Affordable Dentures & Implants division.

The appointment consolidates audience strategy, media planning, activation, measurement, and clinic-level performance under one partner.

Incumbents and media expenditures were not disclosed.

Media touchpoints include streaming audio, radio, out-of-home, paid search, paid social, and programmatic, working closely with Affordable Dentures & Implants marketing team to build the foundation of a next-generation, data-driven acquisition engine.

Kepler will also support local creative efforts to scale testing across clinics, locations, reviews and testimonials, languages, and audiences, helping to evolve Affordable Dentures & Implants local go-to-market strategy and deepen its connection with local communities.

Ogilvy Scores Major League Soccer AOR

Thu, 15 Jan 2026 11:00:00 -0500

The WPP agency will debut "MLS is Back" in late February.

Vocelli Pizza Names Love Advertising Marketing AOR

Wed, 14 Jan 2026 11:00:00 -0500

The agency will handle media, creative campaigns and influencer strategy.

Colle McVoy Cooks Up Visibility For Instant Pot

Mon, 12 Jan 2026 11:00:00 -0500

The remit is to reach younger audiences who haven't engaged with the brand.

E.ON Next Names TSA Social Creative Agency

Wed, 07 Jan 2026 11:00:00 -0500

The shop will raise brand awareness and social content creation.

Ark Wins Goodwood Revival Account

Tue, 09 Dec 2025 11:00:00 -0500

First work for the vintage-car race begins in February.

Almond Board of California Picks Grey NY As AOR

Mon, 08 Dec 2025 11:00:00 -0500

A new brand campaign is expected next year.

Midas Selects Where Eagles Dare As Creative AOR

Thu, 04 Dec 2025 11:00:00 -0500

The Pittsburgh-based agency will handle brand strategy and full-funnel creative.

Aaron's Company Names Truth Marketing + Media AOR

Tue, 25 Nov 2025 11:00:00 -0500

Aaron's offers a DTC lease-to-own option at its 1,100 stores in 47 states.

Massport Names Allen & Gerritsen Brand Marketing-Social AOR

Mon, 10 Nov 2025 11:00:00 -0500

Massport owns Massachusetts airports and cruise terminals.

Copacino Fujikado Wins Media, Creative Assignments For ORCA

Thu, 06 Nov 2025 16:25:02 -0500

Seattle-based creative and media agency Copacino Fujikado has been awarded both the creative and media contracts for ORCA (One Regional Card for All), the regional transit payment system connecting multiple transit agencies across Washington’s Puget Sound. The selection followed a competitive pitch.

It wasn’t immediately if there was an incumbent or who else participated in the pitch. Billings were not disclosed.

“ORCA is making paying for transit simpler and smarter for our riders,” said Erin O’Connell, Deputy Director of Customer Experience for ORCA. “Copacino Fujikado stood out for their deep understanding of the Puget Sound region, their strategic creativity, and their ability to engage people on traditional and digital media.”

The remit includes integrated marketing strategy, brand creative, and media execution. The agency’s upcoming campaign will drive awareness and adoption of the transit payment method.

ORCA is used by millions of riders across Pacific Northwest systems including Everett Transit, Community Transit, King County Metro, Kitsap Transit, Pierce Transit, Sound Transit and Washington State Ferries. It offers a single, seamless payment system that unites multiple modes of transportation across the four-county area.

The agency’s client roster also includes Sound Transit, Revvity Signals and Visit Seattle.

Atomic London Wins Creative Assignment For Luton Express

Thu, 06 Nov 2025 11:00:00 -0500

Atomic's creative work will launch cross-platform in 2026.

Edgewell Adds BBH USA As Creative AOR

Thu, 16 Oct 2025 11:00:00 -0400

Edgewell brands include Schick, Wilkinson Sword and Billie.

Clean Simple Eats Names January Digital Media AOR

Wed, 08 Oct 2025 11:00:00 -0400

The agency handles media strategy and planning across Meta and Google.